American Eagle announces the launch of its innovative and reflective Holiday campaign and new season collection. The campaign builds on the foundation of its #AExME brand platform, bridging the receiver, giver and advocate through a storyline of human connections.
The new women’s Holiday collection highlights functional to fashion focused outerwear. The brand combats winter blues with splashes of color from neon’s to brights across solids, stripes and patterns. To keep toasty during the winter evenings ahh-mazingly soft fleece fabrics are back in new and modern styles. Super soft fleece pants and corduroy fabrics across multiple fits are also key this season.
The new men’s collection also has a huge injection of color, with a bright, fun pallet of neon’s. New logos with statement graphics, holiday plaids with an overall athleisure focus, washed neon hoodies, updated denim jackets and trucker style outerwear are seasonal essentials for every man. Joggers are also a key line with new corduroy styles
Jeans lies at the core of the brand; with over 20 different fits and over 100 different washes across both men’s and women’ jeans, the brand’s jeans collection does not disappoint. For women the new season jeans collection comes in various fits for every body shape including Curvy jeans proving incredibly popular last season. The brand’s best seller fits, Super Hi-Rise and Curvy Super Hi-Rise Jeggings debuts new washes with vintage details. Men’s jeans’ continues to focus on its new Airflex fabrication which debuted last season.