‘Be Our Guest’ campaign held across three Line Investments & Property malls in Northern Emirates

Line Investments & Property (LIP)malls initiates five weeks of Spend and Win promotions with Valentine’s and Mission Mars Celebrations

Dubai, UAE: The shopping mall and management division of Lulu Group International, Line Investments & Property (LIP) introduces the ‘Be Our Guest’ campaign with a number of initiatives for the month of February across three Malls in Northern Emirates, RAK Mall, Lulu Mall Fujairah and Mall of Umm Al Quwain.

The Spend and Win promotion will have 35 daily prize winners and a grand prize winner in each mall. From February 7th to March 13th, shoppers can be part of the Spend & Win promotion by spending AED 100/- at any store and AED 200/- at Lulu Hypermarket to stand an additional chance of winning.

Shoppers spending AED 100/- at any F&B outlet can double their chances of winning a daily Prize of AED 1,000/- for 35 days or win a grand prize of AED 10,000/-. The prize adds up to AED 50,000 in Tenant Vouchers and there will be Social Media Contests to give away AED 2,000 worth of vouchers as prizes.

For Mission Mars celebrations, there will be amazing photo opportunities with replicas of space shuttle and astronauts. Visitors to the Malls can attend information sessions on Mission Mars and get detailed knowledge from the experts at hand. Customers are also encouraged to take their pictures at the Mars lookalike photo wall, post them on their channels and tag the mall.

 
For Valentine’s, there will be special offers by numerous retailers and special activations in the mall on the 14th of February.  Each mall will be distributing flowers and gifts to couples and customers next to Valentine’s picture frame. People can also click a memorable picture while receiving the flowers.

The Food Festival, Valentine’s Day and the Mission Mars celebrations with two weeks of engaging entertainment will enrich the mall visit experience further, in addition to the giveaway prizes.

All Line Investments & Property Malls place great emphasis on safety measures regarding COVID-19, ensuring the public areas remain a safe place to shop and dine in.

Turkish Airlines proud to receive “Diamond” status for health and safety review by APEX and SimpliFlying

As the airline that flies to the most international destinations in the world, Turkish Airl  ines also managed to become one of the busiest airlines during the pandemic period that has been plaguing the globe since last year. With its extra guidelines for safe travel and comprehensive hygiene precautions due to pandemic, the flag carrier airline has been awarded the highest “Diamond” status by APEX (Airline Passenger Experience Association) Health Safety powered by SimpliFlying.

Analyzed in three categories named Gold, Platinum and Diamond according to the hygiene precautions and preventative measures taken by airlines in the face of the ongoing pandemic, the online audit was conducted with 10 categories and 75 touchpoints in mind as the answers about the health and hygiene precautions were entered with concrete indicators by the participants. Reviewed alongside other airlines, Turkish Airlines achieved the Diamond status which symbolizes the highest health and safety level, thus maintaining its unparalleled service approach and quality in these extraordinary times.

Meticulously implementing comprehensive precautions and newly developed changes since the start of the pandemic in order to continue providing a healthy and safe travel experience for its passengers, Turkish Airlines achieved the Diamond status with numerous criteria such as touch-free check-in process, implementation of social distancing, temperature measuring at entrances, Covid-19 test service at the airport, extra hygiene precautions, in-flight social distancing, hygiene expert cabin crews appointed in flights and hygiene kits offered to passengers.

As the pandemic and its effects are still present around the globe, the precautions may differ from time to time due to rapidly changing conditions. But since the fight against the pandemic requires continuity and commitment, the precautions and measures taken by the airlines in the report will be reviewed every three months to check on the continuity of their statuses.

On the results, Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı stated: “We continue to meticulously implement the comprehensive hygiene precautions in order to ensure that our passengers can travel in health and safety during the pandemic. We provided comfort and reassurance for our passengers with our Hygiene Expert cabin crews appointed in our flights and hygiene kits offered to all of our passengers, along with all the precautions taken in airports and in our aircrafts. We are glad that our guidelines for safe travel have achieved the highest “Diamond” status. We will continue to work selflessly to provide the best possible travel experience for our passengers.”

In his statement on the matter APEX CEO Dr. Joe Leader said: “Turkish Airlines consistently has provided incredible passengers experience now topped by Diamond level certified, hospital-grade health safety for its customers. From the outset of the COVID-19 pandemic forward, Turkish Airlines has demonstrated a step-by-step customer health safety plan as expansive as its 127 country route-map.  APEX applauds the incredible commitment and diligence by Turkish Airlines for passenger safety worldwide.”

Turkish Airlines launches “TK Extra Care”, a new hygiene programme with Dr. Oz.

Turkish Airlines, flying to more countries than any other airline, launched a new hygiene programme “TK Extra Care”, which highlights new protective hygiene measures, in collaboration with the global carrier’s ambassador Dr. Mehmet Oz, the producer and host of the world-renowned “The Dr. Oz Show.”

The announcement of the new animated in-flight video comes at a time when health and safety is a top consideration on travelers’ checklists. Inspired by the airline’s ongoing dedication to its passengers’ well-being, the three-minute video follows Dr. Oz through the travel experience passengers should expect when flying with the global airline today. From the moment Dr. Oz checks-in for his flight to when he arrives at his destination, viewers will not only be reminded of the airline’s hygiene protocols necessary for a safe flying experience, but will have full assurance that Turkey’s flag carrier is enforcing a higher level of protection for every stage of the journey that goes above and beyond industry standards.  

Turkish Airlines puts passenger hygiene at the forefront, protecting its guests at each stage of the journey. In the three-minute animated video, Dr. Oz shows that from checking-in online and carrying only personal items in the cabin, passenger contact is reduced. Viewers learn that upon entering the airport, all passengers must wear a mask and are provided with hand disinfectant and body temperature screenings throughout the terminal. The video also highlights that Turkish Airlines has taken extra safety steps to ensure peace of mind, such as disinfecting luggage with a UV system and boarding passengers in smaller groups from the back of the plane to the front. Hygiene Experts are present on each flight to maintain a high health and safety level, while each passenger will receive a hygiene kit upon boarding.

Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı commented on the video’s debut; There is no question that travelers around the world are facing an immense need for enforced safety measures and peace of mind while traveling. At Turkish Airlines, the hygiene standards for our passengers are our top priority and we offer the highest standards. These extra safety precautions have been introduced following the authorized committees’ evaluations and approvals. With the release of ‘TK Extra Care’, we are hopeful that viewers will recognize Turkish Airlines’ hard work and dedication in keeping both passengers and crews safe, and we are pleased to have Dr. Oz share our message with the world.”  

In June, with the resumption of services, Turkish Airlines announced new ‘Guidelines for Safe Travel,’ as well as two new in-flight services to protect the health of its guests. The airline continues to distribute “Hygiene Kits,” containing a face mask, disinfectant and antiseptic tissue to its guests, while “Hygiene Expert” cabin crews are appointed to flights to enforce all on-board hygiene and social distancing measures for the healthy travel of passengers.

Dr. Oz has been sharing his expertise with Turkish Airlines’ passengers since 2017, when the airline launched its “Fly Good Feel Good” project, created to provide an even more comfortable and healthy travel experience to its passengers.

The videos are also available in one-minute and 90-second versions featuring animation of Dr. Oz. To watch the full “TK Extra Care” video featuring Dr. Oz, please visit: https://www.youtube.com/watch?v=6vvaXwuRcN0  

Dubai based Artist, Zak Zorro’s single ‘Jeeta Raha’ crosses 1 million views within 24 hours of release

Zakeer Hussain  popularly known as ‘Zak Zorro’ released his latest music video ‘Jeeta Raha’ on December 20, 2020 a song dedicated to fathers as a tribute to the unconditional love and constant sacrifices they make for their children’s happiness and wellbeing.

The music video seems to have struck an emotional chord with viewers and has gone viral raking up over a million views in under 24 hours of its release. Although not new to the million views club (Zak’s previous music videos ‘Teri Yaad Mey’ and ‘Taqdeeron ke Khilone’ have crossed over 2 million and 1 million views respectively) Jeeta Raha holds a very special place in Zakeer’s heart as he lost his beloved father earlier in the year.

The Jeeta Raha music video has been shot with a Dubai based cast and crew completely in the UAE with special sets created at Icon Art Production’s Studio in Dubai. It has been directed by Sajjad Delafrooz , renowned for his roles as the main villain of popular Bollywood Film ‘Tiger Zinda Hai’ starring Salman Khan and Katrina Kaif  as well as one of the most watched  web series from India ‘Special Ops’

A Press Conference maintaining social distancing norms was specially held in Dubai at Icon Art Production’s Studio to launch the song in honor of Zak’s late Father in the presence of Saeed Al Janahi, Director of Operations, Dubai Film and TV Commission.

Arjun Kumar, Dubai based Bollywood Film Producer of popular film franchisees like ‘Welcome’ and ‘Hera Pheri’ and Mini Sarma, Line Producer was amongst the guests in attendance.

Speaking at the occasion Zak highlighted “Blessed are those whose fathers are still alive. Please be more vocal about your love and appreciation for them. Even if one person after watching this video goes and hugs his father, I will consider my song to be a success”

Sajjad Delafrooz added, “A Father’s silence does not mean, they have nothing to say. It’s their loneliness keeps them quiet.

“Congratulations to Zak on release of new song. We understand from the “Jeeta Raha” video the importance of a Father in our Life. All the best and waiting for the new songs and new feature films”. Saeed Al Janahi, Dubai Film and TV Commission.

Arjun reminisced of the all the support Zak (who is also an Executive producer himself and the owner of UAE’s premiere film equipment rental and Production Company) and his team have always extended, “Our films are known for their multi-star cast, but we rarely get a chance to thank the real-heroes behind the screen on a public platform. I wish Zak the very best in this new role of a singer, I have always been proud of him and here’s hoping we continue to make the UAE proud together”

Mini Sarma said, “Music is just not a tune. It’s also emotional touch. This is what we find with “Jeeta Raha”. Congratulations that you could accomplish your dream Zak and Sajjad could deliver it perfectly.”

The Dubai based cast portrayed their characters beautifully to translate the feel of the song. ‘Jeeta Raha’ starring Manas Villas, Ricky Singh and Karishma Gajnanlani is written by Waqqas Qaddir Sheikh, Music by Faraz Rizvi and Zak and Directed by Sajjad Delafrooz and Produced by Dubai based Production House Icon Art Production.

The Song “Jeeta Raha” was released on December 20, 2020 on ZakZorro’s YouTube Channel.

Toshiba Gulf FZE partners with Redington

Toshiba Gulf FZE appoints regional distributor, Redington Gulf to handle their memory and storage solutions product portfolio for Oman, Qatar, Bahrain, Kuwait and Saudi Arabia, formalising the partnership at GITEX 2020 in a signing ceremeony.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “To remain at the forefront and position ourselves as market leaders for storage and memory solutions, we are excited to partner with Redington and are confident that in a short time, our brands will have the market footprint it deserves. We look forward to Redington Gulf’s value added services for our products.”

“Our partnership with Toshiba/KIOXIA enables us to offer a wider choice of storage products to our partners in the region and  become their preferred distributor for sourcing storage products. As part of this agreement, Redington will ensure availability of products locally in the countries we are contracted through our robust in-country distribution capabilities and an engaged partner network.” said Jeetendra Berry, President-IT Volume Middle East, Redington Gulf.

“KIOXIA”(Previously Toshiba Memory) branded  products are being showcased at GITEX 2020 and includes microSD/SD memory cards, USB memory and SSDs, specifically designed for end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Also highlighted at GITEX was Canvio® portable storage lineup with new applications and designs, adding new Canvio FlexTM and Canvio GamingTM models along with new colors and textures. The next generation of Canvio® designs delivers seamless portability, high storage capacity, suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. 

Toshiba Gulf FZE offered various activations at Gitex 2020 including seminars that helps to prepare for future Jobs and enhance photography as a hobby in the digital transformation era .

Canvio® Portable Storage with new applications and designs takes centre stage at the Toshiba Gulf FZE stand at GITEX 2020

Canvio FlexTM and Canvio GamingTM models now come with new colors and textures.

Toshiba Gulf FZE is geared to highlight the Canvio® portable storage Series at GITEX 2020, designed to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers and students.

“The Canvio® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio FlexTM and Canvio GamingTM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” says Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.

Canvio FlexTM is the new USB-C® portable storage designed for PCs/Mac® computers/iPad Pro® mobile digital devices/Tablets for cross platform compatibility. The Canvio GamingTM portable storage is designed for game consoles and gaming PCs, users will be able to expand their game library easier than ever with the ability to carry up to 100 games3 (4TB) in a stylish portable case designed for popular gaming consoles and PC game systems2. Canvio GamingTM features a firmware-customized “Always-On” mode to support responsive gameplay.

The next generation models of Canvio® Advance and Canvio ReadyTM come in a distinctive new design that deliver portability, storage capacity, and broad capability for your PC, a great option for simple but reliable storage.

Canvio® Advance features a unique textured design with new colors that helps content creators and photographers protect their content on the go. With portable storage, using with both auto backup, and data security software, users will be able to take life anywhere.

Canvio ReadyTM is a great storage solution for students and other entry-level users who want simple storage that’s easy to use. now featuring a new two-tone design. This portable storage offers USB plug & play, file drag & drop, and simple storage expansion for your PC.

Toshiba Gulf FZE will be showcasing the latest Canvio products in Hall 4, Stand C10 at GITEX 2020.

Kioxia Corporation to showcase memory solutions product portfolio at GITEX

New microSD/SD Memory Cards, USB Memory and SSDs to be highlighted

Kioxia Corporation, the world leader in memory solutions will be showcasing “KIOXIA” branded consumer products, including microSD/SD memory cards, USB memory and SSDs at the Toshiba Gulf FZE Stand, Hall four, Stand C10 at Gitex 2020.

With its comprehensive portfolio of microSD/SD memory cards, USB memory and SSDs, Kioxia offers consumer products that are specifically designed for end-users to store their digital way of life wherever and whenever they want. Kioxia’s consumer products are mainly focused and optimized for use with smartphones, tablets and PCs, digital cameras and more.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We will be marketing Kioxa products in MEA region (including South Africa). A sense of continuity and top of mind brand recall amongst our desired stakeholders is what we endeavour to establish primarily. We have had a history of building great brands over the past few decades and we are confident that in a short time, Kioxia’s brand equity will echo that narrative. We will have a host of activations with Kioxia at our stand at Gitex this year.”

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to from the formerly known Toshiba Memory product line-up; dedicated to the development and production of innovative class-leading flash storage solutions that meets the ever-changing customer demands.

Under its new name, Kioxia is highly innovation-focused and nimbler than ever before to deliver exciting, new flash technology, and more choice in product line up for customers to benefit from Kioxia’s memory solutions. Kioxia’s mission is to create an uplifting experience and change the world by evolving “memory”.

Kioxia also provides an uplifting experience realized by a new look and feel of the memory products. Product and package design feature a fresh and modern colorful design that reflects Kioxia’s vision as an independent flash memory manufacturer. Each product contains a specific color (Light Blue, Magenta, Yellow, Light Gray, Light Green, Orange) which is used to make it highly recognizable and easier than ever for customers to select the right products for their unique application. Toshiba Gulf FZE will be in Hall 4, Stand C10.

Toshiba Gulf FZE to highlight Memory and Storage Solutions at GITEX 2020

Canvio Flex, Canvio Gaming Hard Disk Drives and Kioxia Memory Products to take centre stage at the Toshiba Stand

Toshiba Gulf FZE will be highlighting its key memory and storage solutions at Hall 4, Stand C10 at GITEX 2020, held from Dec 6th -10th, 2020. Activations include a Twitter competition where winners can walk away with four Canvio Flex External Hard Disk Drives while GITEX visitors can also enjoy KIOXIA shows at the stand and attend interesting free  seminars related to Digital photography, in particular aerial photography and cinematography using drones and UAVs.

“KIOXIA”(Previously Toshiba Memory ) branded products showcased will include microSD/SD memory cards, USB memory and SSDs, specifically designed for enabling end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative. We have been eagerly awaiting to show this at GITEX 2020 and are keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.”

Also highlighted at GITEX will be Canvio® portable storage lineup with new applications and designs, adding new Canvio FlexTM and Canvio GamingTM models along with new colors and textures.

Canvio FlexTM is the new USB-C® portable storage designed for PCs/Mac® computers/iPad Pro® mobile digital devices/Tablets for cross platform compatibility. Canvio GamingTM is the new portable game storage designed for game consoles and gaming PCs. The next generation of Canvio® designs delivers seamless portability, high storage capacity and broad compatibility for various USB devices.

“The Canvio® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio FlexTM and Canvio GamingTM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” adds Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.

The Canvio® portable storage Series illustrates our commitment to advancing consumer HDD design to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs. The new Canvio® models will be available at major retailers in the fall of 2020.

Toshiba Gulf FZE will be in Hall 4, Stand C10 at GITEX 2020, offering seminars and activations that helps to prepare for future Jobs and enhance your photography hobby in the digital transformation era .

Silicon Central is set to be the retail destination of choice for neighbouring communities

The shopping mall and management division of Abu Dhabi-based Lulu Group International, Line Investments & Property LLC (LIP) boasts an impressive portfolio of malls through the Gulf and India. Moreover, with a strategic vision for future growth and development across the GCC, LIP reiterates its position as a renowned industry leader in offering the right kind of support to make any brand a sure-fire winner as it introduces its retail project in Silicon Oasis.

LIP’s latest development is Silicon Central in Dubai, a three-level retail and leisure destination that will provide an enhanced shopping experience to its neighbouring communities.

With a total of 220 stores in 81,500m2, Silicon Central will include a 9,000m2 hypermarket and a 7,800m2 department store, alongside a 35,500m2 array of retail shops and services that will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction.

Adding to the unique shopping experience, a diverse range of dining options will comprise of 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere or to enjoy a quick snack on the run.

A wide range of entertainment options are also on offer, including a 12-screen cinema, a 6,800m2 Family Entertainment Centre, incorporating a 2,000m2 New Generation Entertainment Centre for both kids and grownups to stay active, plus a 2,500m2 gym to keep the community in shape. It’s all about convenience and accessibility, with nothing forgotten, including 3,500 car parking spaces.

With such a broad range of options, Silicon Central is set to be the destination of choice for families and entertainment seekers throughout its immediate catchment area, which takes in a population of 500,000 people, and further afield.

LIP’s success and commitment to excellence have not gone unnoticed either, with the organisation picking up five awards at the Retail Congress MENA Awards 2019.

Held in the Ritz Carlton, DIFC, the Awards Ceremony honoured the most outstanding achievers in the shopping mall industry in the MENA region. LIP took part in the event together with entries from Mall of Um Al Quwain, Al Wahda Mall, Mushrif Mall, and Khalidiyah Mall, winning one gold and four silver awards in the following categories:

Design & Development

Mall of Um Al Quwain (Gold)

Net Operating Income (NOI) Enhancement

Al Wahda for Celebrity Visit (Silver)

Traditional Marketing:  Cause-Related Marketing

Al Wahda Mall for Operation Smile (Silver)

Traditional Marketing: Digital/Social Media

Khalidiyah Mall for Enhanced Website (Silver)

Traditional Marketing: Sales Promotion

Mushrif Mall for Talentology 2019 (Silver)

The winners of the Retail Congress MENA Awards 2019 were selected by a jury of regional and international industry experts in retail.

Mr. Salim MA, Director Lulu Group International  said, “Our vision is to enhance the retail experience for our customers and partners and receiving awards for all the malls that took part is a testimony that the Line Investments & Property team is committed to excellence in the new age initiatives and community events they bring to the malls.”

With unparalleled expertise stretching across every conceivable specialist field of endeavour, including location-sourcing, design, development, management and marketing, LIP is fully committed to being the preferred investment and property management company in the retail and real estate sector of the regions it operates in. It currently offers 360-degree retail solutions in 23 malls in six countries, with several further properties planned for the future in new cities and markets.

Anker Innovations’ eufy Security receives Innovative Home Security Technology of the Year award

Smart Home and security products from eufy security shines at the Transformational Leadership awards 2020

Anker Innovations’ eufy Security is delighted to receive the Innovative Home Security Technology of the Year award from tahawultech.com held virtually to celebrate the top technology leaders that have illustrated remarkable vision by helping enterprises and stakeholders navigate their way during the current period of uncertainty.

Faraz Mehdi, Regional Sales Head at Anker Innovations MEA said, “We are delighted to receive the Innovative Home Security Technology of the Year specially as eufy Security products have proven to be a hero brand by being the eyes on the ground for many families and businesses during the pandemic, including front liners who were separated from their families and away from their home over long periods of time.”

Faraz Mehdi

As travellers were stranded in different parts of the world, having eufy Security at home meant they could keep an eye on stranded properties, speak with elderly relatives or stay connected with colleagues at the office with a two-way communication as well as give instructions to staff when needed.

According to Syed Sameer, Senior Sales & Operation Manager of GCC, Eufy Security Smart Security changes the perception of security as you can monitor from anywhere and trigger alarm for unwanted intrusion instead of being tied down to a big screen in a room. Users can also use Design Motion alert as needed since we are living in an era of Digital Connect and Apps by using smart integration like Alexa, Google assistant & Apple home kit. It will enable the flexibility of voice command.

The eufy Security range includes 365 days of Battery life, weather proof (IP67), Encrypted Local storage for outdoor cameras, Pet & Human Alerts for indoor cameras and house entrance monitoring through video doorbells.

Eufy security products store, process, and calculate user data locally using military grade encryption and does not upload user data to the server, allowing users to control their own data.

The development of artificial intelligence has provided a wider space for technology and products. It uses deep learning algorithms to identify people and faces to remove false positives, and further optimizes the algorithm to identify vehicles, animals, and express delivery. Users can choose to configure preferences themselves.

Anker Innovations is known globally for new age connected, functional devices, security solutions and unique and innovative consumer products in smart home appliances.