Overwhelming response to ‘The HEAT’ Fashion Show

Fashion event thrills shoppers at Mushrif Mall

Mushrif Mall’s annual ‘The HEAT’ fashion show for the kids and adult category brought out the latest fashion elements to the central area of the mall the last two weekends with entertainment in between the shows.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “The HEAT Fashion show attracted shoppers to the mall and was the perfect platform for tenants to showcase their latest designs and brands to the local community. Mushrif Mall always strives to bring engaging experiences to customers and the show highlighted products offered at the retail outlets.”

Over 60 kids and adults participating shops paraded their fashion collections, accessories and related products to shoppers with games in between the fashion shows where customers won exciting prizes from the mall.

Mushrif Mall, located on Airport Road, Abu Dhabi hosts renowned brands and a wide range of dining outlets, hypermarket and services spread over three levels. It has over 200 luxury fashion retailers across all categories including fashion, jewellery, electronics, home appliances, cosmetics, gift items, clothes, perfumes, toiletries and much more.

AMERICAN EAGLE LAUNCHES IT’S HOLIDAY’19 COLLECTION

American Eagle announces the launch of its innovative and reflective Holiday campaign and new season collection. The campaign builds on the foundation of its #AExME brand platform, bridging the receiver, giver and advocate through a storyline of human connections.

The new women’s Holiday collection highlights functional to fashion focused outerwear. The brand combats winter blues with splashes of color from neon’s to brights across solids, stripes and patterns. To keep toasty during the winter evenings ahh-mazingly soft fleece fabrics are back in new and modern styles. Super soft fleece pants and corduroy fabrics across multiple fits are also key this season.

The new men’s collection also has a huge injection of color, with a bright, fun pallet of neon’s. New logos with statement graphics, holiday plaids with an overall athleisure focus, washed neon hoodies, updated denim jackets and trucker style outerwear are seasonal essentials for every man. Joggers are also a key line with new corduroy styles

Jeans lies at the core of the brand; with over 20 different fits and over 100 different washes across both men’s and women’ jeans, the brand’s jeans collection does not disappoint. For women the new season jeans collection comes in various fits for every body shape including Curvy jeans proving incredibly popular last season.   The brand’s best seller fits, Super Hi-Rise and Curvy Super Hi-Rise Jeggings debuts new washes with vintage details. Men’s jeans’ continues to focus on its new Airflex fabrication which debuted last season.

 

Al Raha Mall’s Brand4U outlet offers affordable branded lifestyle products

Shoppers attracted by leading international brands at affordable prices

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Al Raha Mall Abu Dhabi introduces Brands4U factory outlet, subsidiary of Concept Brands Group, a global fashion and lifestyle retail conglomerate known for international branded luxury goods.

Mr. SadiqAfridi, Mall Manager at Al Raha Mall said, “Al Raha Mall shoppers will find Brands4U a one-stop destination for multiple fashion brands at affordable prices all year. The store offers luxurious products for customers at competitive prices.”

Vijay Samyani, Founder and Managing Director of Concept Brands Group adds, “Our vision is to cater to the average luxury consumer at Al Raha Mall with affordable prices and quality lifestyle products. We are delighted to be part of the retail portfolio at Al Raha Mall.”

The 892sqm Brands4u at Al Raha Mallmeets the requirements of luxury connoisseurs and brand conscious customers looking to buy perfumes, cosmetics, skincare, watches, jewellery, writing instruments, designer footwear and clothes.

Shoppers at Al Raha Mall can win AED 50,000 weekly and grand prize of AED 1 million as part of Line Investments & Property LLC’s ‘Mall Millionaire’ campaign. To become a ‘Mall Millionaire’, shoppers spending AED200/- can present their receipts to customer service and their entries will reach them digitally via email and SMS.

Al Raha Mall outlets include, Lulu Express Supermarket, Al Raha Cinema, Party Center, Zaks, Dubai Library, Tas-heel, Tasleem, Low cost Travel, Tadbeer, Brands4U, Sparky’s, Etisalat, Al Ansari Exchange, Asfar Laundry, Thrifty Rent A car, Salons, Photo studio, ATM’s and Green Land Flowers.Food lovers can enjoy Subway, Papa Murphy’s, Charley’s, Burger Hut, Soulful Restaurant, Samurai Japanese Restaurant, Sapori Veri Restaurant, Fresh Bakes Café, Bonjour Bonsoir Café, Caesar’s Restaurant & Confectionery and Tche Tche Boulevard Restaurant.

Al Wahda Mall to become home to leading luxury outlet, THE DEAL

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THE DEAL, Chalhoub Group off price channel, will open its third store of 1004 sqm store in Al Wahda Mall. Shoppers can now enjoy the best deals for menswear, womenswear, kids, beauty and accessories from the luxury outlet.

Mr. Navaneeth Sudhakaran, General Manager, Al Wahda Mall said, “We are delighted to welcome THE DEAL on board as it brings the best worldwide brands such as Dolce & Gabbana, Tory Burch, Marc Jacobs, Kenzo, Ralph Lauren, Michael Kors, Paul Smith, Zadig & Voltaire, Swarovski, Tumi and many other at discounted prices to the vibrant retail environment of Al Wahda Mall.”

Hamdi Kulahcioglu, General Manager of The DEAL commented “We are very pleased to open our 8th store in the UAE. With a global reach and over 200 designer brands, we aim to offer more desirable top fashion brands at attractive and affordable prices and hope to meet the discerning tastes of Al Wahda Mall customers bringing them the best from the fashion industry.”

The award-winning Al Wahda Mall has over 400 tenants offering a superb retail mix of fashion, jewellery, electronics, food court, home improvement, family entertainment, beauty, gym, sports lounge, renowned high-street brands, kiosks and over 50 mouth-watering world class F&B outlets.

Al Wahda Mall adds Babyshop to its retail portfolio

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The new Babyshop store at Al Wahda Mall

Al Wahda Mall adds Babyshop, a concept store specializing in fashion clothing, baby basics, toys and nursery furniture for new born babies, toddlers and children up to 16 years of age to its expanding retail portfolio.

As a leading children’s store that provides exceptional value and a great shopping experience for moms and kids, the chain’s international brands include Lee Cooper, Barbie, Disney, Maui & Sons, Avent, Fisher-Price, Graco, Ferrari, Maclaren, Maxi-Cosi, Quinny, Little Tikesand several others.

Mr. Navaneeth Sudhakaran, General Manager, Al Wahda Mall said, “To adapt to changing market and consumer needs,the new Babyshop store at Al Wahda Mall is designed with comfort and convenience for new families being top priority. We are glad Babyshop is on board with us to bring the best for your little ones and offer a family friendly shopping experience.”

Ruban Shanmugarajah, COO, Babyshop added; “As the leading omni-channel kids’ retail destination, one of our key missions is to come closer to the customer and bring them the best experience and joy of shopping for their little ones, right in their neighborhood. Having our store now in Al Wahda Mall meets this objective, while making sure that mother’s in Abu Dhabi have everything they would need — all under one roof.

The award-winning Al Wahda Mall has over 400 tenants offering a superb retail mix of fashion, jewellery, electronics, food court, home improvement, family entertainment, beauty, gym, sports lounge, renowned high-street brands, kiosks and over 50 mouth-watering world class F&B outlets.

Buckle Up with Burberry

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Introducing The Buckle Eyewear Collection – the new collection of Burberry sunglasses and optical frames, detailed with a distinctive gold- tone buckle, inspired by design elements from our signature trench coat.

Featuring a distinctive gold-tone buckle, The Buckle Eyewear Collection is available in a colour palette that references the many shades and textures of The Patchwork by juxtaposing solid colours with different coloured tortoiseshells. The Collection features sunglasses in square, cat-eye and round shapes, with opticals in square and round, both with the distinct buckle as the focal point of design.

DIESEL FALL/WINTER 2017 MAIN COLLECTION

The raw energy of 90s alternative rock heads upstate this season for a camping trip with a difference.

“Fall Winter is about the energy of grunge in the forest at night time,” explains Diesel Artistic Director Nicola Formichetti. “The spirit of rock ’n’ roll is nocturnal and being surrounded by nature after dark can be a strange experience. A lot of crazy things can happen.”

Styled in a mismatched way, plastic raincoats are worn with silky dresses, whilst stripes and checks are clashed with polka dots and flower prints. The shiny and new is paired with the well-loved – and perfectly ‘destroyed’ denim.

Blue is the key colour for jeans. There are six new washes for men and eleven for women, from the premium Slow Indigo, crafted using artisan techniques to super soft JoggJeans.

Iconic striped grunge knits are transformed by incorporating lace, an element of the precious, whilst characteristic rock leathers, signature zips and knit beanies appear throughout the collection.

The feel of American vintage is present through trucker style, from shearling trimmed jackets to classic red-and-black plaid, alongside elements of uniform and utility.

Patches on classic military bombers, parkas and capes are taken from the Diesel archive, reworking codes of the past and paying tribute to Diesel heritage.

Slip-on style S-KBY footwear is lightweight, flexible and breathable, with a camo-knit upper in both men’s and women’s variations.

MODA OPERANDI LAUNCHES DUBAI FAVORITE CLUTCH BRAND L’AFSHAR SS17 TRUNKSHOW

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Clutch and accessories label, L’Afshar, launches their spring summer 2017 collection, exclusively on luxury pretailer Moda Operandi. Inspired by her travels and experiences, designer Lilian Afshar creates stunningly sophisticated box clutches with unexpected marble patterns and captivating textures cleverly crafted.

Since her brand’s inception in 2014, Designer, Lilian Afshar’s handmade clutches have been spotted everywhere from Fashion Week to Kendall Jenner’s recent metallic B-day look. With such versatile colours and unique materials and designs, it is easy to see why L’AFSHAR is this season’s must have accessory.

This season it’s about acrylic clutches (and now lady bags) with geometric detailing and an art deco influence, accompany the marble bags, which garnered the brand its high-fashion following.

The piece to buy – the red and white cube print marble clutch.

Shoe Connoisseur

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Zeina Zebian – Artist, Designer, and Creator

Zeina Zebian, Dubai based artist and designer has taken her love for shoes to another level by elevating her creativity and design experience into sculptural art pieces.

Zeina is a Lebanese who was born in Dubai and was brought up in the Emirates. Growing up, she spent many summers in Vienna, which influenced her artistic side by visiting many museums and old European Palaces. Traveling and exploring is one of her passions.

After completing one year of Fashion Design, Zeina graduated with a BA in Marketing and Advertising. In 1998, she was amongst the first graduating batch from the American University in Dubai. She then started a successful career in advertising with multinational companies and International agencies like Grey and BBDO/OMD as Senior Media Planner.

Zeina’s life was influenced by her dad, a successful businessman, as well as by her artistic mother. Design is in her blood as her great grandfather was a shoe designer working from his own atelier in Beirut. His wife was a hat designer and their daughter, Zeina’s grandmother, designed and handcrafted coats.

Zeina and her husband Tarek enjoy travelling and adventurous experiences, her favourite being bungee jumping and skydiving. They moved to New Zealand started a family there, becoming proud parents of Elisa and Aref.

Due to her mother’s illness, Zeina moved back to Dubai to be by her side. Over the years, she supported her mother through numerous challenges, accompanying her during extensive treatments in Germany, Beirut, and Dubai. The 14-year journey with her mum battling cancer influenced Zeina and contributed to her growth, mental and spiritual awareness.

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Starting from 2000, Zeina continued her journey of spiritual awareness though learning many modalities, like Reiki, Breath work, and Access consciousness. Her favourite course was Self Revitalising, as it directed towards self-healing and discovery. She follows an alternative holistic approach and is a strong believer in Homeopathy and natural healing.

Throughout these years, Zeina felt that she neglected her artistic side and revisited her childhood dream of art and designing SHOES!!! Since the age of two, she mastered walking in her mom’s high heals, and that vivid memory kept on ‘haunting’ her.

Following her dream, Zeina signed up for few art courses, her favourite being Art Journaling and a Shoe Design Short course with London College of Fashion. It was the best gift she gave herself, awakening her creativity and artistic talents.

On joining a clay-scultpturing course, Zeina decided to handcraft art pieces in the form of shoes, inspired by different stages of her Journey and personal development. She created three sculptures from the heart:

Her First Sculpture, “Polarity” is inspired by Rene Magritte after visiting his museum in Brussels. Zeina is a big fan of surreal art and her piece reflected masculinity vs. femininity and white (purity) vs. Black. The shoe base is feminine and the heel was the pipe represents the Masculine. The piece was intentionally left unfinished, as this is an ongoing battle of our world! It also represents her experience as a woman and her experiential journey as a mother.

Zeina’s 2nd sculpture, “Grounding” is inspired by her beautiful Mother. The piece features leaves surrounding and hugging the feet to enhance unity and earthly connection. The colour of the leaves red, yellow and orange are inspired by autumn, which are also colours of the first 3 chakras or energy centres. The color gold is associated with higher ideals, wisdom, and enlightenment. It inspires knowledge, spirituality, and deep understanding of self. The OM sign is present inside the sculpture.

This piece represents Zeina’s experience of landing into real life, marriage, work, pregnancy, children, and facing fears. It is dedicated to her beautiful mother who taught her strength, endurance, courage, and love for life and family.

Zeina’s 3rd sculpture is “Hermes”, messenger of God in Greek religion and Mythology. He is considered a god of transitions and boundaries. The colours represent Greece and its blue sea and ancient gold. Hermes is always seen carrying a Caduceus, which is the staff entwined by two serpents and wearing Talaria, his winged sandals.

This sculpture represents Zeina’s journey of healing, forgiveness and harmony. The snakes represent the triggered fear felt by Zeina after an accident that killed her beloved dog. Bella, her pet chihuahua, received the deadly snakebite meant for Zeina. This act of loyalty and love, along with the triggered fear of snakes, led her into another soul-searching journey. The message of the sculpture is learning to accept loss, to understand death, and to move forward. The wings of the sculpture represent the liberating experience of her overcoming those fears, and finding forgiveness in her heart. She believes in the need to coexist in harmony and peace with animals.

Zeina is now pursuing her childhood dream, by merging her spiritual development with her creative entrepreneurship of shoe art. She is combining her love for art and design, into her sculptures and shoes. Her sculptures ideally serve as decorative art pieces and yet evoke new ideas for innovative shoe lines amongst creative designers. Zeina is contemplating and searching for the possibility of conceptualising her art into wearable statement shoes.