Loving Ermanno Scervino

Mohidin Bin Hendi with Ermanno Scervino at Dubai Mall

It is always a pleasure to catch up with Mohi-Din BenHendi to see what he is up to and it’s almost always at a launch where he has played a crucial role in bringing a superb brand into the UAE for the fashion conscious shoppers.

This time it is the luxury Italian fashion brand Ermanno Scervino – its first boutique is now at the Dubai Mall. Ermanno Scervino himself hosted a beautiful evening along with Mr Mohi-Din Binhendi together with Dubai VIPs and fashion lovers and it gave us an opportunity again to catch up with old and new friends.

Guests mingled in the elegant new space and had the opportunity to meet the designer who flew into Dubai especially for the momentous occasion. The boutique opening was followed by a private dinner held at the chic Joe’s Café for a select few VIPs and fans of the brand.

The new boutique is set to become one of the most visited fashion destinations in Dubai, with Scervino showcasing the best of the best of Italian fashion. The new collection was so well received that his covetable styles are already flying off the shelves, and into every Dubai fashion maven’s wardrobes. It has an edgy femininity. For fitting and elegant, the equestrian inspired collection was an instant winner with Dubai’s discerning fashion lovers.

A very dear friend of mine just celebrated her birthday – she is one of the best dressed local Emirati friends I have and she absolutely loved the piece I gave her. To me, her approval was the best testimony to the awesomeness of the brand and its success in Dubai.

‘Unlock The Race’ With INFINITI


Now I wish i was good at these simulator races … no time to get good at it though!

I’m slowly getting to know more about Infinity…my first tryst with the brand was early this year and since then, I have been following their news closely as they become more and more innovative in their brand exposure events and activities.

Today Infiniti announced an exclusive ‘Unlock the Race’ competition offering winners the chance to be VIP guests of Infiniti in the Red Bull Racing suite at the Abu Dhabi race….diva is listening….I still don’t have my tickets yet :(.

Inviting motorsport enthusiasts to set the fastest laptime they can on Red Bull Racing’s ‘Playseat’ simulator, the ultimate target will be to beat the time set by Sebastien Buemi, Red Bull Racing’s test and reserve driver. All contestants, will record their race time on a virtual Yas Marina track – adding to the anticipation of the prize…very nice indeed!

All I am happy about is that I don’t have to trot all the way to AD to take part. ‘Unlock the Race’ is to be held at the popular Jumeirah Beach Residence (JBR)-The Walk  between 5pm and midnight from the 17th to 20th October 2012 and is open to all UAE residents over the age of 18.

The 30 best times recorded will then move on to an exclusive VIP grand finale event scheduled for Wednesday, 31st October to compete against each other. Special guests of honour Sebastien Buemi as well as world-renowned ex-Formula One driver and now commentator on Sky, Martin Brundle, will be present during the gala event. Two runners-up will be invited to join Infiniti on practice and qualifying days while the winner will experience Infiniti’s inspired hospitality on race day itself…are you ready to race?