Ziina brings the future of the cashless economy closer

The metaverse isn’t some distant future. It’s here. It’s been here since we transitioned from wads of cash in wallets to glossy cards in sleek cardholders, to paying online and finally digital currencies. The world of payments is already virtual. So why not make it fun?

With technology woven into the fabric of our day-to-day life, Ziina is taking the awkwardness out of digital payments by making them simple, fast, and interactive. A progressive digital wallet that makessending cash as easy as sending a text message, The Dubai-based, YC-backed start-up is on a mission to revolutionize online money transfers for consumers in the Middle East and is designed with today’s digital economy and consumers in mind.

Launched in February 2022, Ziina allows consumers to easily send and receive payments in just a few taps. Not content with eliminating the tedious process of entering IBANs and swift codes, Ziina took it one step further and abstained from collecting user’s emails. As anyone with a spam folder knows, we could all receive less promo emails.  Users also have the option to punctuate their payments with GIFs, photos, texts and emojis. Requesting money from someone using a winking Zach Galafinakis GIF feels a lot more like a text than a payment request.

With the formation of its innovative Cashless Dubai Working Group, Ziina is at the forefront of shifting transactions, and the numbers support this. Euromonitor International reports that in 2019, 60% of all consumer payment transactions in the UAE were non-cash payments, a rate that is set to reach 73% by 2025. This is where Ziina’s two-click payment system is leading the way.

On its quest to help enable a cashless economy and make it a reality in the UAE, Ziina is focused on developing state-of-the-art tools that are fun to use, empowering individuals to gain more control of their financial future. And they’re doing it in less taps than any other platform. 

But it’s not just money transfers among friends and family that Ziina serves. Business owners can expect to replace PDF invoices with QR codes and payment links — keeping both vendors and consumers at ease.

For a pain-free financial experience in the UAE, download Ziina. No IBANs, Swift Codes, or e-mails needed. Available on the App Store and Google Play.

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