Newage Learning teams up with AUE to offer training in emerging techs

Newage Learning FZCO, a leading training provider of instructor-led software programming and immersive cybersecurity bootcamps, has announced its partnership with American University in the Emirates (AUE).

The leadership of the UAE announced the country’s national strategy for artificial intelligence (AI), with a clear vision of becoming world leaders in AI by the year 2031. Key objectives within this strategy include the attraction and training of talent and developing a fertile ecosystem for AI. The programmes offered by Newage Learning, through the Viva Coder initiatives ensure that the talent pool for coding is being cultivated within the universities present in the UAE.

In addition, the country has announced the 4th Industrial Revolution (4IR) Strategy to strengthen the country’s position as a global hub and to increase its contribution to the national economy by means of advancing innovation and future technologies.

The partnership between American University in the Emirates and Newage Learning seeks to strengthen the two parties’ academic cooperation to promote mutual objectives in holding joint bootcamps, as well as creating a community of coders throughout the university. As a partner institution of AUE, Newage Learning will establish skills based training programs targeting various colleges in AUE.

The AUE President, Professor Muthanna Ghani Abdul Razzaq, said: “It is vital that the higher education sector respond to the global technological needs with strategic approaches to maximize the potential of the students by building their skills required across industries. The shared value of AUE and Newage Learning including lifelong learning and students’ success, makes this collaboration an important step towards bridging the digital gap within today’s workforce”.

The Newage Learning founder and Director, Shailesh Dash, affirmed: “We find AUE are the best partner in creating a technology-focused community in boosting the student’s digital skills. Our partnership will create most up-to-date technology courses tailored to the specific learning styles & needs of the participants.”

The immersive programs will also offer opportunities for students to secure roles in digital and tech companies, to freelance or to follow their entrepreneurial pursuits.

Gulf Craft Highlights the UAE’s Top Adventure Yachting Destinations to Explore this Eid

Dubai is becoming increasingly recognized as one of the world’s rapidly emerging international yachting destinations, thanks to its world-class maritime facilities, its position as a global travel transit hub and its rich maritime heritage. For marine adventure enthusiasts interested in exploring the pristine waters of the Emirates, Gulf Craft, a leading boat and yacht manufacturer, has highlighted the UAE’s top yachting destinations to consider for a captivating sea experience with family and friends this Eid.

With major ports such as Dubai Harbour and Mina Rashid providing facilities to cater for boats and yachts of all sizes, the UAE has plenty to offer marine enthusiasts from all over the world; from traditional Arabic culture and world-class hospitality to incredible architecture, dining experiences and immaculate beaches.

Gulf Craft builds boats and yachts for a diverse array of pursuits and budgets, from fishing and day boats, sports cruisers and long-range adventure vessels, to ultra-luxurious superyachts. These five destinations are ideal exploring territories for the Oryx 379 – the perfect partner for an adventure on the Arabian Gulf with family or friends.

Sir Bani Yas Island, Abu Dhabi

The magnificent Sir Bani Yas Island is about 170 kilometres southwest of the UAE’s capital Abu Dhabi and is home to stunning wildlife, a range of family-friendly adventure activities and historical sites. Accessible only by boat, Sir Bani Yas Island is one of eight land masses making up the desert islands of Al Dhafra and is also the Middle East’s first and only dedicated cruise beach stopover destination.

The World Islands, Dubai

The World Islands, located around four kilometres from the coast of Dubai, are a collection of 300 man-made islands the shape of continents of world. Covering a total area of nine kilometres in length and six kilometeres in width, the islands are only accessible by marine or air transport.

Palm Jumeriah Island, Dubai

The Palm Jumeirah Island is one of the most famous man-made archipelagos in the world built in a shape of a palm tree., Stretching around five kilometeres into the Arabian Gulf, visitors can explore the inner beauty of the Palm lagoon, enjoy watersports experiences such as jet skiing and padel boarding, and dine at the many beachside eateries.

Shark Island, Khorfakkan

Shark Island, located off the coast of the Khorfakkan public beach, is a small rocky island and home to a magnificent underwater mystery for explorers who enjoy snorkeling, scuba diving and swimming. The beautiful rock formation along with its colorful underwater life makes it an attractive spot for yachting fans to discover the island.

Snoopy Island, Fujairah

Another beautiful island that combines water sports with an extraordinary view is Snoopy Island in Fujairah. The island is one of the country’s best kept secrets and attracts snorkelers and professional divers from all over the world.

The Oryx 379 is a technologically advanced 37ft 9in vessel with a 12ft beam and 2ft 3in draft with timeless styling and classic elegance offering exhilarating performance alongside value and comfort for the whole family looking to take their adventures onto the open water. To know more about the Oryx 379 visit:

Cloudflare and CrowdStrike Expand Partnership to Bring Integrated Zero Trust Security to Devices, Applications and Networks

Two leading cybersecurity companies join forces to make it easier than ever for businesses to deploy seamless Zero Trust protection from the network to the device

Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, announced it is expanding its partnership with CrowdStrike Holdings, Inc. (NASDAQ: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data. Cloudflare is integrating its Zero Trust platform with CrowdStrike Falcon Zero Trust Assessment (ZTA) to give joint customers simple and powerful controls to ensure employees have secure access to applications wherever they are working. Through this integration, Cloudflare and CrowdStrike are bringing together world-class technologies to provide joint customers with Zero Trust capabilities that are unmatched in the industry.

“Every business needs to protect users and teams no matter where they are or how they’re working,” said John Graham-Cumming, chief technology officer at Cloudflare. “Cloudflare’s Zero Trust platform delivers comprehensive protection to organizations of all sizes. Now we’re making it even easier for joint customers of Cloudflare and CrowdStrike to benefit from new combined security features for the connect-from-anywhere economy.”

According to an October 2020 commissioned study conducted by Forrester Consulting[1], 76% of businesses are struggling to shift to a Zero Trust security posture due to complex user access needs. As employees continue to work from anywhere and businesses continue to navigate the transition to a hybrid approach to work, security teams are moving away from legacy security architecture towards a modern Zero Trust approach. Together, Cloudflare and CrowdStrike are working to simplify the adoption of Zero Trust solutions for IT teams. With this expanded partnership, joint customers can now:

  • Enable secure conditional access to applications from any endpoint, regardless of the user or location: Cloudflare Zero Trust Network Access (ZTNA) and Cloudflare Secure Web Gateway (SWG) are now integrated directly with CrowdStrike’s real-time device posture assessments – Falcon ZTA – to strengthen the Zero Trust posture of joint customers.
  • Identify and mitigate threats with unparalleled threat intelligence: Cloudflare is a part of CrowdStrike’s CrowdXDR Alliance, combining the insights from Cloudflare’s global network, spanning more than 250 cities and blocking an average of 86 billion cyber threats each day, with CrowdStrike’s endpoint data to help mutual customers identify and stop cyberattacks.
  • Enhance visibility with logs: Cloudflare and CrowdStrike will advance their logs integration, allowing customers to correlate their Cloudflare logs with the CrowdStrike’s EDR telemetry for timely detection and mitigation of sophisticated threats.
  • Get rapid support in under attack situations: CrowdStrike is an incident response partner of Cloudflare. During an incident or attack, CrowdStrike works with Cloudflare to help get customers’ web properties and networks back online.

“The CrowdStrike Falcon platform secures customers through verified access controls, helping customers reduce their attack surface and simplify, empower and accelerate their Zero Trust journey,” said Michael Sentonas, chief technology officer at CrowdStrike. “By expanding our partnership with Cloudflare, we are making it easier for joint customers to strengthen their Zero Trust security posture across all endpoints and their entire corporate network.”

[1] Source: Forrester Opportunity Snapshot: Zero Trust, A Forrester Consulting Commissioned Study for Cloudflare, October 2020

Disruptive Cybersecurity Solutions

Shereen Shabnam

The current threat landscape is constantly evolving and there is more need for organisations to have security solutions in place that best suits their business needs. We met with Ram Narayanan, Country Manager, Check Point Software Technologies, Middle East at the recent GISEC to talk to him about cybersecurity solutions and what the industry is looking for in terms of the broad range of security solutions in today’s dynamic business environment

What has been Check Point Software’s most inquired product or solution as yet during GISEC this year?

With the current work from the home scenario, customers are looking to secure their users wherever they are as remote users are connecting to corporate applications from anywhere which means that the organization’s attack surface is increasingly expanding.

Our product line of Check Point Harmony is the industry’s first unified security solution for users devices and access that has been very widely sought after. And secondly, with all the digital transformation initiatives, customers have been looking for cloud security.

Moving to a public cloud brings on a new set of challenges and responsibilities that puts ownership and burden on the user to secure their data, applications and workloads. So customers are looking to secure their clouds with Check Point CloudGuard which offers unified cloud native security across applications, workloads, and networks.

What are the current trends that you see most in the market for your industry?

First of all, there is an increase in demand as customers become more aware of the cyber threats that they are dealing with and the scale of attacks that they’re dealing with, which requires effective technologies to prevent them. So people are becoming more aware.

Secondly, with the escalation of digital transformation, customers are looking to secure their cloud transformation journey. Even though they know that there are basic securities that the hyperscalers can provide, they want to secure their cloud assets and protect their users without affecting their productivity.

And the third aspect is Gen V of cyber-attacks such as ransomware. Looking at the statistics, the number of cyberattacks during the pandemic increased significantly. While 2020 and 2021 have been exceptional years for cyberattacks, there is little indication that things will return to “normal” in 2022, and companies can expect to face sophisticated attacks that target every part of their infrastructure, especially where they are weakest.

Achieving complete protection across the expanded attack surface requires security solutions that deliver:  complete security against Gen V, zero-day attacks; solutions that are easy to deploy and manage; and eliminate patchwork security architectures and high total cost of ownership (TCO) with integration and interoperability.

This is where Check Point Software is creating awareness. We rebranded ourselves earlier this year as part of our strategy, to bring innovation into this whole landscape along with our new tagline, ‘You Deserve the BEST Security’, which highlights the reality that only the best security can fully protect in today’s complex threat epidemic.

In GCC, Saudi Arabia is growing in terms of market size with bigger industries all moving there. What has your experience been??

Saudi Arabia is a huge market and is making new investments to become an innovation-based economy with the kingdom’s ambitious Vision 2030, we see initiatives from government and private organizations toward imaginative digital technologies which encourage major growth opportunities.

Check Point Software offers the solutions needed by organizations of all sizes to comply with the vision and regulatory framework within the kingdom and ensure the implementation of cyber security controls following international best practices. Check Point Software is engaged with key strategic accounts and senior decision-makers in the kingdom to showcase our solution portfolio and how we can partner with them to achieve their innovative goals and also share with them the Threat Intelligence report specifically for Saudi Arabia, to provide a perspective of targeted cyber-attacks as compared to the global stats and how they can secure their digital assets.

We are working towards reaching more customers in Saudi Arabia and increasing our focus to expand in the kingdom. Through our engagement with the customers, it was apparent that more customers are becoming aware of the technology options that are available and are seeking particular solutions to meet their requirements.

Nowadays, the management and the CEOs are becoming more aware of cybersecurity as they are directly affected by it. Apart from reaching out to CIOs and IT executives, are you doing any kind of outreach to decision-makers who are not technology savvy?

Certainly, we are doing two things in this regard. For our existing customers, even though the CIOs are tech-savvy, we are providing them with the threat intelligence and training model so that they can translate what is on IT and present it to their board members and CEOs so that they understand the threat that they’re dealing with and what can eventually happen if they don’t pay attention to it and the need to secure their investments.

Using the existing C-level relationship that we have, we are providing them with the business insights that they can present to the board and CEOs. Secondly, for specific verticals such as the banking industry, healthcare and automotive industry, there are different types of threats and each sector is dealing with a distinct threat landscape.

And with all of these things becoming connected, the threat is real. For that reason, we are providing the business executives with the intelligence and the knowledge that we gain from an overall industry-wide aspect, in simpler terms rather than going too much into the technical side of things to make it easier for them to understand. So the nuts and bolts are taken care of by the IT team.

But overall, if you talk to an executive today about ransomware or a misconfiguration on the cloud, things like that are something they can relate to and is not something very IT related. We have a very high-level view, of how they see it, but then we work on the details with the IT of the company.

The automotive industry is investing a lot in connectivity. Is Check Point Software taking the initiative to provide its expertise and security framework to the automotive companies as well?

Yes, we are doing it on a global scale and are already engaged with companies to collaborate and improve security by protecting vehicles’ internal networks, and their external connections. We do have what we call in technical terms ‘Nano Agents’ which is an on-device runtime protection solution for Internet of Things (IoT) and Operational Technology (OT) devices.

It monitors these devices and identifies potential cyber-attacks in any deployment situation. Traditionally, an IT environment will consist of many devices, appliances and similar other technical elements. But when it comes to driving and cars connected through 5G and IoT kinds of scenarios, you can’t have such numerous elements to sit, rather it should be like a small piece of code or software that is installed, but still fully secures the automobile from cyber threats as it eventually is connected to the internet and therefore exposed to the threats that we deal with on a traditional IT landscape.

We already have a few use cases where we have started and our R&D team is always on the lookout to foresee such threats and work towards creating and designing solutions with which we can approach automotive manufacturers to tell them about the need and practicality and why it is important because today with IoT, its life or death kind of scenario.

While in-vehicle connectivity continues to advance, and new technologies become available, we must address the advanced cybersecurity risks they pose. Security for the connected car is no longer optional, it’s a lifesaver – for drivers, other road users and pedestrians too.

Alshaya Group transforms gifting experience with the launch of eGift cards

Alshaya’s new eGift cards make gift-giving simpler and faster than ever

As customers increasingly go digital when they shop, Alshaya Group, one of the world’s leading international franchise operators, has launched a seamless and convenient online gifting experience, perfect for treating family and friends whatever the occasion.

eGift cards work exactly like a physical gift card but are purchased online through participating eCommerce sites.  Customers can shop for branded eGift cards to the value of their choice, and valid in the country of issue, with a choice of card designs including birthdays and anniversaries.

The cards can be gifted by SMS or emailed to the lucky recipient who can spend the value in full or spread its use across multiple purchases. They can also use the eGift card as a digital wallet that they can top up anytime they want.  Available in a choice of denominations and valid for a year from the date of issue, eGift cards can be used online and in-store by using the card’s QR code at the till point for redemption.  Cards can be linked to the customer’s online account for quick and easy shopping.

Branded eGift cards for Bath & Body Works and Victoria’s Secret are available today in Kuwait, KSA and the UAE, with further brands going live shortly including American Eagle, Debenhams, COS, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, Pottery Barn Kids and West Elm.  Customers can access their preferred brand site directly or visit the Customer Zone on to discover availability.

eGift cards are the latest product emerging from Alshaya’s Digital Hub which is driving ongoing digital transformation in line with changing consumer shopping habits.  Complementing its portfolio of thousands of stores, cafes, restaurants and leisure destinations, Alshaya now has the largest digital footprint in MENA, with over 100 websites and apps and a growing range of new digital solutions including new payment tools and new loyalty programmes.  This latest launch of eGift cards reflects Alshaya’s commitment to providing personal, relevant and effortless shopping experiences.

Commenting Paul Morris, Chief Digital Officer at Alshaya Group said, “Our focus is on meeting the wants and needs of our customers to ensure effortless experiences and serve them in the way that is most natural to them. We want to delight our customers every day, whether they choose to shop in-store, on a mobile device or through a browser.

By extending our already popular Gift Cards into a digital format we give customers the option to instantly gift their loved ones and celebrate special occasions.”

#GlobalTrendMonitor #GTM #AlshayaGroup #eGiftCards #Holidays #mydubai #lifestyle #fashion

Keyston IT Distribution acquires Al Masa, announces global expansion

Keyston’s operations will go from the UAE to the wider GCC and Iraq

Mahdi Amjad: We contribute to advancing digital transformation and technological prosperity

Keyston IT Distribution has announced the full acquisition of Al Masa, a renowned regional and global provider of the latest technology products, solutions, and services. The acquisition includes Al Masa’s offices, its teams and its existing deals with local and international manufacturers. The deal confirms Dubai’s position as a magnet for innovation-based investments and a ground for those seeking to launch their ambitions, projects, and businesses across the global horizons.

As a result of the new deal, Keyston’s mandate seeks to contribute to the growth of technology companies, drive digital transformation, and technological prosperity, as well as help customers implement their strategies as per the needs of the digital economy.

The acquisition was announced at a ceremony attended by representatives of the top technology companies in the hardware and technology industry. Keyston’s operations will commence from Dubai and expand across the GCC region and Iraq with future plans to expand to most international markets.

Mahdi Amjad, Founder and CEO of Keyston, said, “We are launching from Dubai a new era in the distribution of various information technology products, and we are fully confident in the ability of our team to strive and innovate modern solutions to achieve an unprecedented qualitative leap in this growing sector, which we have pioneered and excelled at.”

“The IT sector has a lot of potential as a result of the growth and increasing demand from customers. The IT spending was reported to have reached $77.5 billion across the Middle East, Turkey, and Africa, before the pandemic, with a growth rate of 2.8 per cent. The current challenges that the sector faces are due to the increased competition between international manufacturers, the pressures imposed by the supply chains, and the high prices of raw materials, which Keyston is capable of dealing with to maximise the available opportunities. Product quality is not alone, whereas a professional distributor is required to enhance its presence and opens up prospects for local and international expansions,” added Mahdi.

Amjad also stressed that Keyston, with its expertise in international and local supply chains, specialised retail markets, and partnerships in the technology sector, is positioning itself strongly as a leading distribution company in the region to become the trusted partner and authorised distributor for traders who want to obtain the best information technology devices and network solutions for individual dealers, companies, departments, and institutions in the private and government sectors.

Keyston’s aim is to provide unparalleled distribution services for the best and latest information technology solutions to its customers, including retailers and integrated system providers. Moreover, the company will offer its expertise and technical services to ensure the prosperity of markets and meet needs through customised solutions and services.

It is worth noting that a number of reputable global names in the IT sector use Keyston as their authorised distributor, which include Avaya, Asus, Canon, and LG, as well as other strategic partners whose relationship with the company has strengthened over the past 25 years.

#Keyston #TrendingBusinessInsights #TBI #Technology #Innovation #IT #Distribution #MahdiAmjad #mydubai #CyberSecurity #InformationTechnology

Airbus delivered 3x more aircrafts than Boeing amid the pandemic

The recent challenges around safety concerns and the impact of the coronavirus pandemic have resulted in American aircraft manufacturer Boeing losing ground to Airbus. Although both companies control a significant market share, Airbus has extended its dominance over the last five years.

According to data compiled and calculated by Finbold, by the end of 2021, Airbus had delivered 1,376 aircrafts under all categories from the start of the pandemic in January 2020. The units almost tripled the cumulative 466 deliveries made by Boeing over the same period.

Over the last five years, Airbus has had an upper hand delivering 3,757 aircrafts, with Boeing trailing at 2,415. Interestingly, in 2017 and 2018, Boeing recorded a total of 1,569 deliveries which was higher than Airbus’ 1,518

For specific aircrafts, Boeing registered the highest deliveries for the controversial 737 MAX brand with 245 units despite the safety concerns. Elsewhere, A320neo was the leading brand for Airbus with 258 units.

Airbus capitalizes on Boeing’s misfortunes 

The report highlights some of the drivers behind Airbus’s extended dominance over Boeing in recent years. According to the research report:

“Although Boeing and Airbus are historical competitors, the European manufacturer gained the upper hand during the health crisis, capitalizing on the global grounding and delivery pause of Boeing’s 737 MAX. Despite the 737 MAX resuming circulation, Boeing was unable to catch up.”

In general, the two manufacturers took a hit from the pandemic and recorded suppressed orders as the airline industry was grounded globally. However, they still command a significant share of market orders thanks to their market position and they will likely explore means to expand their market position.

#Airbus #Aviation #PrivateJet #GlobalAviation #MyDubai #Aircraft #Travel #Destination

Hair and Skin Care during Ramadan

Tips from Dermatologist, Dr.Salwa Abu Rashid at Cosmesurge

A healthy skin is just as important a healthy diet during Ramadan and it is important to be aware of the beauty routines that work for you and your specific skin type to help you detox your skin during the holy month.

Fasting for long hours with less fluid intake can take a toll on your skin, particularly causing a dry, dull complexion. Dr.Salwa Abu Rashid, Dermatologist at Cosmesurge shares some effective beauty secrets and techniques for protecting your skin while fasting during Ramadan.

IV infusion of vitamins

With fasting, a slight disturbance of fluid and electrolytes occurs, so an IV infusion of vitamins can be performed intravenously after breakfast to bring the body back on track and give it the fluid intake it needs.

Vitamin Supplements

In addition to food, it is important to take vitamins orally. Recommended supplements for healthy skin contain vitamins C, A, as well as zinc and omega 3s during iftar and suhoor.

Lotions for moisturizing

During Ramadan, the skin dehydrates so there is a need for moisturizing with creams and special hydrating lotions. Drink at least eight glasses between iftar and suhoor. 

Hair care

For hair care, choose appropriate types of shampoo, and conduct therapeutic sessions such as mesotherapy and prp.

Face Care

With fasting, minor hormonal disturbances may occur and some pimples may appear, such as acne. It is recommended to take care of oily skin such as facials containing AHA [alpha hydroxy acids] as well as light superficial peeling.


It is recommended to perform mesotherapy for the skin and prp. PRP [platelet rich plasma] sessions can help a lot in skin tightening and fine line removal.

Hand Care

Due to fasting, dry hands occur so a skin booster can be done to take care of the hands.

Lip care

To avoid dry and cracked skin, use hyaluronic acid injections to moisturize so the lips stay hydrated.

Using Sunscreen

During the day, sun exposure can cause ageing skin. The use of sunscreens is very essential. For good protection, use SPF30 or higher

Skin Rejuvenation

For Eid preparations, touch-ups can be done with Botox, fillers, rejuvenation needles, and simple skin-tightening injections. Vitamin C is also essential for skin radiance and rejuvenation.

#SkinCare #Beauty #SmartWomenLifestyle #mydubai #dermatologists #Cosmesurge #HealthySkin

Cloud Application Delivery: It’s Still a Work in Progress for Many

By: Amr Alashaal, Regional Vice President – Middle East at A10 Networks

For digital business, transformation, and resiliency, success depends on application performance. Organizations must deliver the best possible experiences for employees and customers while driving innovation and ensuring security. To meet these interrelated objectives, many enterprises are migrating application delivery to hybrid/multi-cloud environments and related techniques to achieve the kind of agility and resiliency formerly only found in public cloud providers.

In a recent survey, The State of Cloud Application Delivery, A10 Networks and Gatepoint Research asked senior technology decision-makers about their experiences delivering applications in the cloud, and what today’s organizations need to achieve the digital resiliency on which their businesses depend.

Given the critical role of application delivery performance in digital business success, the fact that only 34 percent of companies are highly satisfied with their application delivery controller (ADC) solution should raise eyebrows.

Modern Business runs on Hybrid Cloud and Multi-cloud Application Delivery

It’s important to state the key role of application reliability and performance for today’s organizations. To compete effectively and grow in modern digital markets, businesses must meet high customer expectations for a great experience. Hybrid workplace strategies and work-from-home policies make it all the more critical to deliver a consistent high-quality experience wherever people work. Rising cyberthreats and an expanding attack surface call for a heightened focus on security. And agility is a must to support innovation and keep pace with fast-moving markets.

To address these needs, organizations increasingly host their applications in hybrid cloud and multi-cloud environments. According to the survey, while most respondents continue to host applications on-premises, 85 percent use public cloud platforms—usually more than one—and 43 percent use private clouds.

This approach offers several potential benefits. A more diverse application infrastructure allows greater flexibility to host each application on the optimal platform, in the optimal location, to ensure availability and responsiveness. By tapping into scalable resources on-demand, companies can adapt more quickly to changing business needs and IT strategies and shifting customer demand. Moving to more economical and flexible licensing and pay-as-you-go models can free up funds for innovation. And with the right tools, organizations can achieve better visibility into end-to-end application security and performance than they could in a traditional on-premises data center.

Nonetheless, as seen in the low rate of satisfaction reported in the survey, many organizations are hampered by application delivery technologies that fail to meet their requirements.

How Underperforming ADCs Undermine the Promise of the Cloud

Ensuring application delivery performance in a hybrid cloud and multi-cloud environment hinges on several key ADC functions. Global server load balancing (GSLB) is essential, as organizations need to go beyond traditional disaster recovery requirements to optimize traffic and ensure availability across multiple data centers and clouds. With the vast majority of internet traffic now encrypted, TLS/SSL offload makes it possible to perform TLS/SSL encryption and decryption without straining server resources or creating bottlenecks. Application acceleration and optimization capabilities, including application analytics, fast root-cause analysis, and performance feedback for developers, are invaluable for delivering an outstanding, and consistent, customer experience while keeping employees fully productive and engaged.

However, application delivery solutions currently in place often fall short of these requirements. Fully half of survey respondents reported ongoing struggles with legacy application delivery technology. Nearly a third face challenges addressing application security threats. Over one in four experience application downtime and slow performance, and more than 20 percent face visibility and reporting challenges. To overcome these challenges and realize the full business benefits of their hybrid and multi-cloud strategy, these organizations will need to modernize their application delivery infrastructure.

The Agenda for Hybrid Cloud and Multi-cloud App Delivery

The gap between outdated application delivery solutions and modern requirements only continues to grow. With hybrid cloud and multi-cloud complexity rising, organizations need to be able to deploy and deliver applications more flexibly and efficiently, avoid being bogged down in manual tasks, and gain greater insight to ensure that fast-changing environments maintain performance and availability. These needs are reflected in the key objectives for the coming year cited by survey respondents. Forty-eight percent reported plans to increase agility with software/scale-out solutions for a faster response to shifting needs, while 47 percent intend to drive operational efficiency through the deployment of hybrid cloud automation, management, and analytics capabilities.

Survey respondents understood that modernizing the ADC will be essential to achieving these goals. Asked about the most important capabilities to ensure successful business objectives, 69 percent named faster troubleshooting and root-cause analysis, which depend on centralized management, analytics, and reporting to better understand their environment and its performance. More than half cited automation as a need to overcome challenges in IT skills development in a fast-changing technology environment, and a similar number saw a need for data analytics and application insights to guide performance optimization, troubleshooting, security, and more.

Ensuring Digital Resiliency for Better Business Performance

As companies evaluate their existing ADCs and consider future investments, their priorities are closely tied to bottom-line performance. To maximize ROI, they will need to be able to both increase revenue and control expenses. On the revenue side, better application performance will help them deliver outstanding experiences to win and retain customers in competitive markets, as well as keep their workforce engaged, productive, and satisfied.

A modern application delivery approach is clearly needed to help organizations right-size investments by enabling more efficient management, reducing calls to customer support, averting costly and disruptive security breaches, providing agile software options, and leveraging new advanced observability.

La Senza Opens its 36th Store in the UAE in Dubai Hills Mall

Empowering the everyday woman to fall in love with herself

This month sees Canadian fashion retailer, La Senza, continue further expansion in the region with the launch of its new store in Dubai Hills Mall, the 36th store in the UAE. The sleek new retail concept is set to become a destination for the hottest trends in bras, panties, lingerie and sleepwear – think black and pink lacquered fixtures, neon lights and bold, edgy pop-art, resonant of the brand’s identity and ethos.

The 262 square metre store, located on the ground floor, will house the Tropical Dawn, Floral Extravaganza, G Friend and Nuit De Fleurs collections, as well as the best-selling Double Push-Up Bra collection, known to instantly take you up to two cups with its intense, high-level push, plunging neckline and lightweight padding.

Working with the industry’s finest to craft statement lingerie pieces, La Senza continues to stay true to the brand’s vision to create value-based and quality collections, catering to the modern-day woman, with its stylish bras, panties, playful lingerie and sleepwear, making her feel empowered from within.

Today, La Senza owns and operates 134 stores throughout Canada, and over 250 stores in more than 29 countries around the world including the UAE, Kuwait, Qatar, Oman, and Bahrain, solidifying its position as a leading retailer in the industry.

Prices from:  AED 99- AED399

For further information, please visit