UAE’s Gender Gap in Online Learning Narrowing, Indicates New Coursera Report

Coursera, Inc. (NYSE: COUR), one of the largest online learning platforms in the world, today released a new study that examines the pandemic’s impact on skills and learning trends among women. The Women and Skills Report compares pre-pandemic enrollment and performance data with trends observed on the Coursera platform since the onset of the pandemic through June 2021. The new study found that women in the UAE are learning online at higher rates compared to pre-pandemic, with the share of STEM course enrollments from women increasing from 32% in 2019 to 37% in 2021. 

One of the key objectives of the Dubai Plan 2021 is to create an ‘inclusive and cohesive society’. The country as a whole has closed 71.6% of its gender gaps to date according to the 2021 WEF Global Gender Gap report, advancing 48 ranks in the gender gap index in just one year, from #120 rank to #72 globally. The UAE is also identified as the most-improved country in the world for women in parliament.

This aligns with Coursera’s findings in the report. The overall share of Coursera for Government learners in the country is nearing parity with 45% of government learners in the UAE being women. The Abu Dhabi School of Government (ADSG), which partners with Coursera to upskill its entire government workforce, for example, is championing online learning among women. In 2020, women accounted for 43% of overall course enrollments in ADSG’s learning initiative, up from 39% in 2019.

“It’s promising to see how the gender gap in online learning has narrowed since the pandemic”, said Anthony Tattersall, Coursera VP of EMEA. “We are particularly encouraged by how women in the UAE are embracing online learning in the field of STEM. This can help accelerate their return to work, bolster economic growth, and foster gender pay parity.”

Key UAE insights from the Women and Skills Report include:

  • Women are turning to online education at higher rates than pre-pandemic. The UAE has 220,000 registered women learners on Coursera. In 2020, a peak of 47% new registered UAE learners were women. While this share is at 44% in 2021, it still represents an increase from 42% in 2019. Forty-five percent of female learners in the country also use mobile to learn.
  • More women in the UAE are enrolling in STEM courses and entry-level Professional Certificates. The share of overall course enrollments from women increased from 38% in 2019 to 42% in 2021. For STEM courses, the gender gap narrowed from a share of 32% of enrollments from women in 2019 to 37% in 2021. Women’s enrollments in entry-level Professional Certificates have also gone up in the country from 26% in 2019 to 32% in 2021. These certificates, from industry leaders such as Google, IBM, and Facebook, are designed to prepare learners without a college degree or technology experience for a wide range of high-demand digital jobs.
  • Top skills among UAE women show a strong inclination towards business leadership. Top skills UAE women have developed over the past year include communication (110,000 enrollments from UAE women), leadership and management (100,000), and entrepreneurship (80,000). Women are also investing in STEM skills, like probability and statistics (70,000), data analysis (60,000), and machine learning (50,000). The most popular courses among women in the UAE teach job-relevant and personal development skills, including The Science of Wellbeing from Yale University and English for Career Development from the University of Pennsylvania.
  • Businesses, governments, and campuses can play a key role in reducing gender gaps in learning. In 2021, programmes where Coursera is used by various governments and campuses in the UAE saw the share of women registered learners was nearing parity, standing at 45% and 48% respectively. Better gender share is likely to contribute to more diverse talent pipelines for employers. Among businesses, women now constitute 36% of UAE learners.

Key global insights from the Women and Skills Report include:

  • Women learners enroll more than men in courses taught by women instructors. Instructor representation is one of the most important factors contributing to increases in women’s enrollments. Forty-nine percent of enrollments from women learners are in courses with women instructors, compared to 38% for men learners. The most popular women instructors on Coursera include Laurie Santos (The Science of Wellbeing, Yale University), Seung Hae Kang (First Step Korean, Yonsei University), and Dr. Rosa I. Arriaga (Introduction to User Experience, Georgia Institute of Technology).
  • Product innovations help grow women’s participation in online learning. Factors contributing to enrollment increases from women include adding practice quizzes before challenging assessments (+12% increase in share of lifetime enrollments from women), listing most common mistakes for peer-reviewed assignments (+16%), and distributing assessments throughout a course (+8%).

“I earned my computer science degree with only a handful of women alongside me, and while a great deal has changed since then, we still have important work to do to increase women’s representation in technology and leadership,” said Betty Vandenbosch, Chief Content Officer at Coursera. “Access to flexible, job-relevant education can help women learn the new skills they need to enter high-demand roles and achieve better gender balance in the workforce.”

With over 87 million learners and 5,000 courses on the platform, Coursera has one of the largest data sets for identifying and measuring skill trends. The Women and Skills Report includes data from 40 million new learners who registered during the pandemic between January 1, 2020 and June 30, 2021.

Aerospace leaders to outline future roadmap of industry at Dubai Airshow 2021 conferences

This November, Dubai Airshow takes thought-leadership to new heights as it introduces 9 tracks packed with sessions covering the full spectrum of aviation, technology, and space. The conferences will cover an array of themes, including the role of new technologies in revolutionising air travel, major changes happening in the cargo sector, global advancements in sustainability and autonomous transportation, in addition to new space services, satellite connectivity and much more.


Global industry leaders will take part in Dubai Airshow’s conferences, including H.E Dr. Mohammed Al Kuwaiti, Head of Cyber Security for the UAE Government; Javed Malik, Group Chief Operations Officer at AirAsia; Stacy Malphur, Vice President of Environmental Sustainability and Supply Chain at Southwest Airlines; Brian Cobb, Chief Innovation Officer at CVG Airport; Ashish Vikram, Chief Technology and Innovation Officer at SpiceJet, and Brian Yutko, Chief Engineer of Sustainability and Future Mobility at Boeing.

The conferences will be split into different stages: The Hub Stage, Aerospace 2050 Forum, and Tech Xplore. The Hub stage will host Global Air Traffic Management and Cargo Connect, exploring how these critical services supported the industry during the pandemic. The Aerospace 2050 Forum will feature a series of tracks dedicated to key growth areas in aerospace including advanced aerial mobility, sustainability and space. In addition, Tech Xplore, the brand new stage, will explore cyber security strategies alongside emerging technologies helping reboot the aviation industry including AI, 5G and automation. Major entities in the fields of technology, aviation, and cargo, will participate in the conferences, including Boeing, Accenture, G42, Air BP, Intelsat, FedEx, Kuehne + Nagel, SmartKargo, NAVPASS and Lilium.

One of the key sessions in Tech Xplore, “Touchless Travel: Leveraging mobile technology to overcome the challenges posed by the pandemic”, will show how leading airlines are using advanced mobile technology to make travel safe. Furthermore, as part of the Aerospace 2050 Forum, “Investing in the future of sustainable autonomous flight” panel will shed light on Dubai’s mission to ensure that a quarter of all journeys in the emirate are taken on autonomous transport by 2030, as part of its plan to achieve sustainable aviation.

Chris Raymond, Chief Sustainability Officer at Boeing, said: “It’s apparent that the UAE is committed to creating a more sustainable future and we have collaborated with them on multiple initiatives such as founding the Sustainable Bioenergy Research Consortium (SBRC) to develop sustainable aviation fuels. We are also grateful for our partnership with Etihad Airways on the Greenliner programme and the ecoDemonstrator 2020 program, ultimately collaborating to accelerate innovative technologies that further enhance the safety and sustainability of flying for current and future generations.”

Talal Al Kaissi, Vice President of Special Projects and Space Program at Group42, said: “At Group42, we believe that artificial intelligence is the next super utility with a huge potential for positive progress across various industries, globally. Aviation and aerospace is certainly no exception. We look forward to participating at this year’s Tech Xplore to discuss ways in which AI can be leveraged in the sector to increase speed, efficiency, safety and drive the post-pandemic recovery.” 

Dubai Airshow 2021 will be held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, Ruler of Dubai and UAE Minister of Defence – from 14-18 November 2021.

For more information about the conferences at Dubai Airshow 2021, please visit https://www.dubaiairshow.aero/conference

UAE’s Largest Boat Club Drops Anchor at Al Hamra Marina, Ras Al Khaimah

The Captain’s Club, the UAE’s biggest, full-service premier boat club, today announced the opening of its seventh location in the country. Located at Al Hamra Marina, Ras Al Khaimah, members are guaranteed access to an expansive fleet of more than 100 boats and yachts across three cities. Everyone from newcomers to seasoned sailors can take to the seas without the hassles of ownership costs, maintenance, and mooring.

Commenting on the expansion of The Captain’s Club into Ras Al Khaimah, Zaid Shouly, CEO & Managing Partner of The Captain’s Club said, “We have witnessed a high level of interest and demand within the UAE market, since we provide an economical alternative to boat ownership, and a solution to all the hassles that comes with it. Our expansion into Ras Al Khaimah reflects our commitment to deliver exceptional, hassle-free, boating experiences to new and diverse audiences across the UAE. We invite the boating community at large to join us as we foster a community that celebrates life on the water.”

He added “We are proud to see The Captain’s Club set sail on another great adventure. We started in 2014 with just four boats, and within a span of only seven years, have grown to a fleet of more than 100 boats and yachts. The UAE presents fantastic opportunities for SMEs to thrive, and we are thankful for the cooperation that we have received from the government to make this happen.”

The Captain’s Club is an easy, economically viable way to set sail without the hassles of boat ownership. Every aspect of the Club has been conceptualized for convenience – be it guaranteed access to more than 100 boats and yachts, or robust training to ensure members are confident and capable boaters.

Whether you prefer jetting in a high-performance sports boat or are eager for relaxation in the open seas, take your pick from mini-yachts, wakeboarding boats, fishing boats, pontoons, and Speed Boats. The Club also offers complimentary training for new members setting sail for the first time, as well as refresher courses for those progressing to a larger, more powerful boat.

The new location adds to The Club’s growing footprint across the UAE, including Emirates Palace Marina, Yas Marina, Dubai Harbour, Jumeirah Harbour, Palm Jumeirah and Bvlgari Marina.

Membership at The Captain’s Club offers approximately 90% saving based on estimated costs of owning a boat, with monthly packages starting as low as AED1,450.

For more information about The Captain’s Club, visit http://thecaptainsclub.ae.

Cybersecurity Threats to Remote Workers In the Pharmaceutical Industry

By Jonathan Nguyen-Duy, Vice President, Global Field CISO at Fortinet

Industry Perspectives

Of all the changes brought on by the pandemic, remote working as a standard business model is probably the most transformative. The result for some was improved work-life balance, as 90-minute commutes were replaced by more exercise and breakfast with the kids. But this massive shift, including the shift from trusted computing to untrusted networks, also introduced new cybersecurity threats. With many employees no longer protected by company firewalls and security protocols, new risks were introduced, especially around cloud migration and endpoint proliferation. 

Protection encompasses the entire cyber-physical environment of your data, data centers, carriers, users, critical infrastructure, and ecosystem, including partners, manufacturing plants, research and development centers, offices, and, most recently, remote workers. The pharmaceutical industry is not immune to these new challenges, with both large and small pharmaceutical companies being targeted by threat actors. Pharma also faces significant cybersecurity challenges brought on by the increased enablement of remote and distributed work within the pharmaceutical industry.

What’s Valuable is a Target within the Pharmaceutical Industry

Cybercriminals are capitalizing on the expanded attack surface and “reversed” networks, caused, in part, by the increased number of remote workers within the pharmaceutical industry. With everyone distracted by remote work, cybercriminals see opportunities to attack and steal valuable research and intellectual property. One of their most well-known tactics involves distributing ransomware designed to freeze organizations and interrupt or steal research and developments. 

The Pharmaceutical Industry Faces the Challenges of Maintaining Security for Remote Working

Recent data breaches within the pharmaceutical industry have resulted in hundreds of millions of dollars in lost proprietary information and pharmaceutical research. The increasing array of endpoints that come with remote working opens doors to potential security breaches especially with increased cloud migration and device proliferation. Additionally, expanding partnerships, including R&D partners, represent a potential critical point of entry to malicious actors as they target bigger pharmaceutical businesses through weaker access points within their wider ecosystem. Without a holistic, end-to-end security solution, it is likely only a matter of time before becoming a target. 

Despite the reality of this risk-filled environment, there are many challenges for pharmaceuticals looking to implement advanced security measures. Perhaps the greatest challenge and threat is the enablement of distributed remote working, globally and at speed, as it adds risk and makes huge demands on security systems. Mass remote working may have become obligatory for many pharmaceutical workforces, but the need to integrate vulnerable legacy operational technology and the rising value of pharmaceutical intellectual property has seen the industry identified as a vulnerable and lucrative target. 

Last, but not least, of the operational challenges are the inconsistent attitudes and perceptions of risk and how those two factors can influence leadership’s appetite to protect vulnerable legacy operational technology. An increasingly digital pharmaceutical value chain demands a broader security framework to protect valuable data as it moves between a complex network of remote workforces and partners using disparate network, cloud, application, and mobile environments.

“Workforce mobilization has expanded the threat landscape dramatically, requiring organizations to evaluate and implement Zero Trust to protect all users and devices across the entire healthcare life science cyber edge.”  Troy Ament, Fortinet Field CISO Healthcare Life Science

Solutions for Remote Security in the Pharmaceutical Industry

Digital transformation and the rise of software-defined enterprises has created a persistent and growing cyber risk across a widening cyber-physical landscape. Pharmaceutical companies are focused on maintaining integrity across increasingly remote-based working environments. The key to integrity for remote workers is securing endpoints and access to distributed computing resources. Protecting this increasingly virtual and collaborative ecosystem, regardless of device or network, through the visibility of data and control of credentials is critical. Multi-Factor Authentication alongside actionable intelligence is a necessity for remote work security. Next-generation endpoint security provides real-time automated endpoint protection, detection, and response, while platform and firewall capacity enable safe throughput and processing of IP publicly identifiable information.

Beyond offering encryption of data in transit, via a VPN, a number of other features can help pharmaceuticals secure their cloud migrated remote workforce. Utilizing Data Loss Prevention (DLP) is essential for teleworking executives with frequent access to important and sensitive customer and operational data.1 Additional advanced threat protection involves analyzing malware and other suspicious content within a sandboxed environment before it reaches its destination to help prevent breaches.2 It’s critical for pharmaceuticals to provide secure wireless connectivity and access at remote work locations with full integration and configuration management.3

Convergence

“The pandemic has created higher demand for additional internet-based connectivity into the sensitive supply chain, R&D, and OT networks, creating a need for IT and OT infrastructures to collaborate. OT cybersecurity has started to depend on more traditional IT facilities like patching, cloud-based threat intelligence, protection mechanisms, VPN and remote access; a clear sign that organizations need to start integrating OT cybersecurity into everyday cybersecurity considerations.” Zhanwei Chan, Global Head of OT/IoT Practice, NTT Ltd.

Looking Back and Ahead in Pharmaceuticals

Pharmaceutical industries can only succeed and grow through the secure flow of data across connected IT and OT environments within complex, evolving ecosystems. Cybercriminals are targeting pharmaceuticals due to the increased focus on cloud migration and a recent increase in remote workers. These knowledge workers are indeed lucrative targets, often handling intellectual property worth billions of dollars. With global brand reputations and groundbreaking R&D on the line, speed and the pressures of non-disruption cannot come at the expense of security. These are challenges that should not sit solely on the shoulders of IT. 

Natural Sense of Place: Huus Gstaad

By Shereen Shabnam

Someone once said that to get a true feel of Switzerland, you need to visit Gstaad. Having been all over Switzerland in the last few years, we continued our search of unique Alpine experiences and had the most memorable holiday at HUUS Gstaad, a warm homely hotel nestled among the rolling peaks of the Bernese Alps with the best views in all of Gstaad.

I travelled with my family and we loved the friendly and down to earth staff who went above and beyond to make us feel at home the minute we arrived at the hotel with some value-added experiences that got my daughter realise her dream of river rafting.  

The hotel encourages us to go outdoors and explore the beautiful region in as many ways as possible. My daughter was given other host of professionally-led activities like trekking, climbing and rope courses to choose from.

We visited well-known world-class ski resorts, saw stunning scenery from cable cars, met friendly locals and met other global jet-setters and families in the evenings in the cosy lobby of the hotel while playing board games and sipping the best hot chocolate one can get in Switzerland.

The hotel has views of soaring mountain ranges and cloud-free blue skies set in a landscape that’s as rich in natural beauty as it is adventure. When inside, the hotel’s architectural and interior design is characterised by the Alpine traditions, using locally sourced woods and stones to create the authentically rustic, Alpine style

After a week of work travel, my favourite part of the hotel was the sauna and pool at HUUSspa for some relaxation and wellbeing.  There are more than 2,000 square meters of wellness facilities spread across three floors for guests to enjoy at Huus Gstaad.

At the hotel’s restaurant, we enjoyed the flavours of the Alpine world trying out oozy cheese fondue, seafood dishes and some contemporary cuisine while enjoying the views through the restaurant’s panoramic windows and the expansive terrace. Breakfast offers over 200 choices of staples, organic and health foods and my daughter learned how to press fresh orange.

My favourite memory of the stay at Huus Gstaad is the unparalleled views of the great outdoors from both the lounge and the lounge terrace, the crackle of the log fire and the many cosy corners around the HUUS library and the live music in the lobby.

Every moment at Huus Gstaad left an imprint on our hearts and it is a place that beckons you back to the alpines. Personally I look forward to my next Gstaad experience with warm memories of mountain adventures and hot chocolate by the Huus Gstaad library and fireplace.

#GlobalTrendMonitor  #Huus #Gstaad #Switzerland #Swiss #Hotel #Staycation #Holiday #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

Sanctuary for the Senses: Corinthia Hotel London

By Shereen Shabnam

Going back to London and stopping in the city before seeing family is always a good idea … and the place you stay in makes the London experience that much better. In my case, there are three hotels that I select each time, one of which is the Corinthia Hotel London, rated amongst London’s finest 5-star luxury hotels.

The palatial property combines traditional grandeur with modern freshness and the luxuriously redesigned Victorian destination is ideally located in the heart of London, a short walk from many of the city’s major attractions.

The primary reason I selected this property was to experience a day at ESPA Life at the Corinthia, which is a new generation of spa designed for those seeking an exclusive haven dedicated to relaxation, health and fitness.

Spread over four floors and covering 3,300 square metres in the heart of London, ESPA Life at Corinthia offers revolutionary lifestyle programmes, incorporating complementary and alternative medicine and targeted fitness and rehabilitation services that focus on sports training, detox, sleep, weight loss and general vitality.

After a rejuvenating facial and massage, I rested in a tranquil lounge.

Trying out one of ESPA Life’s 17 oval treatment pods was the highlight. Each treatment uses the highly efficacious and natural ESPA product range and combines both new and indigenous techniques of the world’s most renowned therapies to deliver a unique treatment offering.

An extensive thermal floor area provides a dedicated space in which guests can completely relax and unwind. Alongside a swimming pool, there is a vitality pool, glass amphitheatre sauna, steam room and heated marble loungers. ESPA Life at Corinthia is also a destination for grooming and fitness needs with a salon and a state-of-the-art gym.

The enormity and grandeur of the spa is simply breathtaking and after a relaxed time there, the best place to head for a meal is the Massimo Restaurant & Oyster, offering modern Italian cuisine, and the musically inspired Bassoon Bar.

The Northall restaurant, serves the best in British produce throughout the day and having breakfast there in the mornings every day was a delight. The new Garden Lounge offers all-day dining options in an al fresco David Collins Studio designed garden landscape.

Housed within a Victorian building, Corinthia Hotel London features 294 rooms, including 40 suites and 7 penthouses, offering sweeping views across London’s most popular landmarks.

Cutting-edge technology in rooms was handy considering the beautiful ambience motivated me to write a few creative articles while staying there. The meeting rooms allow for recording, mixing and broadcasting from dedicated media rooms.

Corinthia London is a great place to stay in the heart of London and I particularly took advantage of its location to walk and watch popular theatre productions and spend quality time in the bookshops in between sampling lovely tea offerings at Fortnum & Masons.

It is a great point from where every part of London with attractions is within easy reach and the staff are helpful in terms of directing you to places that interest you most. It is definitely a spa destination I would go back to as well for rest and relaxation.

#GlobalTrendMonitor  #Corinthia #London #Hotel #Staycation #Holiday #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

Five Key Trends Driving A10 Networks’ Channel Growth in 2021

By: Chris Martin, Channel Leader for EMEA and APAC, A10 Networks

2020 was an extraordinary year and, if nothing else, the last 18 months have certainly accentuated the importance of digital resiliency. Now, as we move into a recovery phase post pandemic, our own research, undertaken earlier this year, highlighted that the workforce won’t return to pre-COVID working practices, and that we should expect a hybrid approach to the office environment. The research analysed how senior IT professionals in communication service provider organisations will adapt to a post-COVID-19 world, and the challenges they face with a more distributed workplace. It found that 67% believe their customers will continue to operate with employees working from home even post-pandemic.

Certainly, the consumer shift online is here to stay, whether that be for public services, retail, entertainment, or healthcare. Again, while some will return to shopping on the high street or going into the civic centre to pay their council tax, others will continue to enjoy the convenience that online delivers.

Technology Trends Fuelling Demand

Despite the disruption of the last year and a half, business has continued to evolve, and our channel has continued to grow as a result of five key trends.

The first is the acceleration and proliferation of IoT. In 2020, there was a noticeable shift in the types of businesses adopting IoT, which is now becoming mainstream as enterprises move from experimentation to deployment across global operations.

The second and probably most notable trend is the shift to the cloud as organisations continue their digital transformation journeys. In fact, cloud services spend was already growing much faster than on-premises IT spend at the beginning of 2020, and this momentum has only increased during the pandemic.

Thirdly, 5G deployment and the associated security issues is very much front-of-mind, which was also reflected in our research. When it comes to 5G, just under one-third of respondents (31%) we surveyed stated that maintaining a quality service and avoiding service outages were top security challenges. While 21% said unpredictable subscriber usage with changing patterns on the network was a top challenge. And certainly, we see channel partners helping customers with cloud migration and the adoption of 5G as they address concerns around network security and the current lack of agility and visibility throughout the IT infrastructure.

Overcoming Operational Complexity

 This brings me to the fourth trend which is around operational complexity. As organisations, regions and countries go in and out of lockdown and need to scale up or scale back certain initiatives, it has created significant IT challenges. In today’s digital business environment, you’ve got to stay agile and innovative to compete, grow, and thrive. In fact, even facing an uncertain economic outlook over the past year, 70% of businesses planned to maintain or increase digital transformation spending during the pandemic. As a result, we have seen high demand for solutions like A10 Thunder ADC and Harmony Controller, which empowers businesses to deliver secure application services across traditional data centres, and private, public and hybrid cloud environments. This solution underpins our vision to help businesses become more secure, responsive and agile as they bridge traditional and cloud-based application environments.

Finally, as ransomware attacks, DDoS, and other threats grow in sophistication, and enterprise environments become more distributed and dynamic, cyber security and compliance become critical challenges. Again, our research showed how important it is for organisations to protect against such threats. Forty-three percent stated that DDoS protection service for enterprise customers was a top security priority in 2021, while 39% of respondents said ransomware protection services for enterprise customers was their highest priority.

Focused Programmes that Support the Channel

All these trends have created demand for our products and services and have remained focus areas for both A10 Networks and our channel partners. To address these trends, we introduced five key channel initiatives at the start of 2021 in order to focus support and resources in these key areas:

  • Deal registration is paramount; we have had deal registration incentives running since the beginning of the year to ensure partners register leads in line with our areas of focus and business growth.
  • Distribution underpins our channel strategy and we have continued to recruit new partners across the region to ensure that we are well represented in all territories.
  • Building our ecosystem and partner network is key to our ongoing success. Our focus here is on partnering with players who are strong in key verticals and can bring talent and expertise to our customers.
  • Partner enablement: we launched a new technical ambassador programme, through which our technical team are mentoring our partner’s technical teams.
  • Finally, the Lead the Way initiative, which utilises our partner network to develop leads and marketing initiatives via our partner portal.

With channel front and centre to all our programme activities, we renamed our partner tiering model to: Member, Advanced and Elite, and we launched our Elevate to Elite programme designed to help accelerate our partners’ growth and enable them to fast track through the various partner levels.

Building a Bigger Footprint

Our channel strategy encompasses APAC, EMEA and South Asia and provides us a unique perspective across a large segment. This allows us to consolidate and coordinate our channel strategy to an ever-greater degree while also allowing for flexibility to manage customer and channel needs across individual countries and regions. But, above all, we appreciate that some countries will be emerging at a different pace to others, as lockdowns and restrictions are enforced and relaxed. Therefore, our overriding priority is the security and safety of our partners and customers around the world; we’re committed to working with them to achieve this.

Clean Beauty: Peacefull by Salama Mohamed

By Shereen Shabnam

As a journalist, I have met Salama Mohamed and her husband, Emirati content creator Khalid Al Ameri, a number of times at events and have always felt that as influential power couple, they are the most authentic social media personalities emerging out of the UAE.

Their day-to-day life and banter is what we most relate to living in the UAE and their down to earth personalities and ready smiles make leave a warm and positive impression on people they meet.

Salama has spoken about her skin being super sensitive a number of times and she sought to create a skincare brand to take care of the skin during all seasons. We find out more about Peacefull and Salama’s journey to becoming a skin care brand owner.

  1. Can you tell us about your career and what motivates you most each day?

Each day I wake up and I am blessed to be doing what I love. Peacefull coming to fruition was such a monumental moment for me and I hope that others are inspired by my story, so they too can bring their dreams to life.

Seeing an idea come to life only helps push me to go harder, from working with the formulas for our upcoming products to planning out the launch definitely keeps me motivated.

And of course, life as a whole, family is my ultimate motivation.

  1. How is the success of your much awaited skincare launch?

This is still a pinch-me moment! Peacefull coming to fruition was such a monumental moment for me and I hope that others are inspired by my story, so they too can bring their dreams to life.

Nothing makes me happier than knowing that we could make a difference in people’s lives and as their relationship with their skin grows stronger, to know we played a part in that.  This is the reason Peacefull exists and we will continue to work hard to spread this message far and wide.

  1. Best experience in life and the favourite part about starting a new brand?

There have been so many amazing moments in my life, I can’t pick just one! Everyday I wake up and I am truly blessed to be doing what I love.

With Peacefull, the last two years had been a rollercoaster, it had all the ups and downs as you can imagine, but seeing everything come together was truly one of the best moments in my life and made everything worth it.

  1. What are the challenges you might face when rolling out the brand to other markets?

Global expansion is definitely at the forefront for Peacefull. Entering new markets always comes with its own challenges as each country must be given individual attention and its own strategy. With this in mind, we are a research based company, are dermatologically tested for all skin types, including sensitive skin and approved by ESMA, which is the highest standardization in the UAE.

  1. Can you share your skincare regime with us?

Currently, my full routine for summer usually goes like this:

  • I start with our mugwort clay mask to cleanse my face. It is a face wash that gives you the benefits of wearing a clay mask but with hydration, so you are not stripping your natural skin moisture. If I have makeup on, then I’ll double cleanse, otherwise, I move on to the next step. I do this in the morning and evenings
  • Then I love using my hands to apply the Endless Purifying Toner. I love this step as it’s an essence enriched toner, so I’m getting maximum hydration on the deepest level
  • Next, I use an under-eye cream
  • On days where I have more time, and just want to pamper myself a little more, I’ll use a sheet mask
  • Then I’m putting on our Ever Glow Moisturizer and what I love is it doesn’t leave you feeling like a glazed donut. There is no stickiness, oily or greasy feel and yet it plumps your skin and gives you the natural, healthy glow that you deserve, especially during summer, when it’s so hot and humid
  • And finally, I’ll put on some SPF, a very important step so it should never be missed
  1. Favourite part of the day?

I can’t pick just one! The highlight of my day is getting hugs and kisses from Khalifa and Abdullah when they wake up. My skincare routine gives me life but also, getting in a good meal between work and the many meetings throughout the day.

  1. What is one super power you wish you had?

Invisibility! Being invisible for just one hour everyday would be pretty cool, then I could sit, drink my tea and just chill.

  1. Can you share your thoughts or advice to the younger generation who look up to you as a role model?

The most important thing is to be in tune with yourself and your heart everyday. When you work and walk with good intentions, this radiates throughout your person and promotes peace within and to those around you. Also, surround yourself with positivity and don’t forget to hydrate!

#GlobalTrendMonitor  #SalamaMohamed #Peacefull #Skincare #Beauty #Lifestyle #Emirati #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

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Wing it like never before Liht Organics Dusk to Dawn Liquid Liner glides on & is 100% smudge-proof and waterproof so you never have to worry about smudging or fading.

As eye makeup products are prone to contamination, it is worthwhile to choose organic, vegan makeup that uses natural ingredients with antibacterial properties to limit the product from spreading bacteria when applied to the eye.

Liht Organics liquid liner contains Rosemary extract – an antioxidant with natural antiseptic properties and can help protect skin from damage due to free radicals. Other skin-loving ingredients that are gentle on the eye and help to nourish and protect the delicate eyelid skin include Chamomile Extract to soothe sensitivity, Aloe Barbadensis to hydrate and repair, and Cellulose Gum, a naturally occurring component found in the cell walls of plants that is the magic ingredient in making our eyeliner waterproof.
Shop Liht Organics Infinity Lash Mascara across Debenhams stores in Dubai and Abu Dhabi. You can also shop online on  https://lihtorganics.ae/.