Nishrat Nazeen, Founder and Curator of Aromas Fiji
The pandemic has inspired people all around the world to focus more on being clean, hygienic and healthy and this vision has led many around the world to invest in inspiring projects and products that focus on keeping everyone around cleaner and safer. Aromas Fiji was initiated by Nishrat Nazeen, a PR Professional based in Nadi, Fiji Islands during the pandemic to encourage people to use more soap and relax with fragrant candles and ultimately embrace a lifestyle that focuses on wellbeing.
In a candid interview, Nishrat tells us more about her new venture and the debut collection of soaps and candles from Aromas Fiji.
Tell us a bit about Aromas Fiji?
Aromas Fiji is a homegrown organic halal certified soaps and soy candle brand. Our aim is to bring colour and fragrance into your home with our collection of handcrafted natural and organic soaps and candles made with high quality plant and botanical oils.
What inspired you to take on this project?
Our industry depends on marketing and PR budgets, both affected by the pandemic as these are the first budgets to be slashed by companies. The down time prompted me to look into other sources of income.
Aromas Fiji was hence conceptualized based on my love for fragrant smells that elevate the stay at home experience, especially during the pandemic when I was mainly staying at home and working remotely. Realizing that there was a gap in the market for halal certified skin care and home deco products, I ventured into learning about aromas, their calming effect on the body, mind and soul and with the encouragement of family members, Aromas Fiji was born.
Are the soaps and candles made in Fiji and
Our products are all made naturally in Fiji and our soaps are hand mixed, hand poured, hand cut, and packaged individually. Our carefully curated product line includes luxury scented candles and soaps that are natural, environmentally friendly and made to elevate the spirits of users as well as enrich the homes they inhabit. The products are thoughtfully planned from the brand and product design to colours and scents and packaged exquisitely for home use or for gifting.
Apart from soaps, you also make candles. What do you use to make these?
Aromas Fiji candles are made of long-lasting soya wax and comes with high quality cotton wicks ensuring you have the best quality natural product made without comprising on the environment. We use essential oils and aromas in the candles that help to wind down and boost your well-being especially in the evenings when a peaceful sleep routine is welcomed by all members of the family.
And how are the soaps made?
Aromas Fiji soaps are made of all-natural products that are long-lasting, paraben-free, sustainably made and environmentally friendly. Suitable for the whole family, the soap lather offers a luxurious cleansing experience that hydrates and nourishes the body, leaving the skin clean, soft, moisturized and fresh.
What is your favourite in the debut collection of Aromas Fiji?
From the debut range I love the traditionally crafted soaps with massaging nodules as I find it makes the at-home cleansing ritual worthy of a spa. Made with aromatic essential oil, the massage nodules pamper the body and elevates the senses with specially formulated ingredients known for nourishing properties.
Which ingredients do you love working with?
My favourite ingredients for the soaps and candles are Moringa, Goats Milk, Aloe Vera, Oranges, Charcoal, Sandalwood, Frangipani, Lemon Grass, Marygold, Citronella, Japanese Honeysuckle, Amber, Musk and Vanilla.