Soundcore Life Q20 Bluetooth Headphones by Anker offers Impressive sound and comfortable fit

Hear songs in the way they are meant to be heard with Anker Soundcore Life Q20 Bluetooth Headphones. The wireless Over Ear Headphones are perfect for travel and work as it features custom 40 mm dynamic drivers to reproduce sound with extraordinary clarity, Hybrid Active Noise Cancelling, Hi-Res Audio and Deep Bass for a heightened listening experience.

Compatible with smartphones, tablets, laptop computers and more, Life Q20 offers up to 40 hours of non-stop playtime in wireless active noise cancellation mode and a single charge can play over 600 songs.

For optimal noise cancellation, memory foam earcups gently mold around your ears, while the headband’s rotating joints automatically adjust the earcups to fit the shape of your head.

This ensures that Life Q20 active noise cancelling headphones deliver maximum comfort and a secure seal to enjoy the BassUp technology that stops ambient sounds, enhancing your listening experience. Life Q20’s built-in microphone allows convenient hands-free calls, enhances voice pick-up to ensures you sound crystal clear.

Soundcore Life Q20 comes with a travel pouch to conveniently store the headphones, a 3.5 mm AUX cable to keep the music playing when you’re low on battery and a Micro USB cable plus a user Manual and 18-Month Warranty.

Scenic San Francisco

casey-horner-ReT_tlX_DvE-unsplashBy Shereen Shabnam

As one of the most fascinating and eclectic cities in the world, San Francisco has always drawn me in with its charm and history each time I visit my relatives. Since San Francisco’s attractions are spread out, the best way to see the attractions is to have road trips. Luckily my base is always in Hayward with my favourite aunt and over the years, the attractions below have been the ones I love going back to.

The Golden Gate Bridge

As one of San Francisco’s most famous landmarks, The Golden Gate Bridge is a must visit for a walk across the bridge, for amazing pictures and onwards to the Golden Gate National Recreation Area, which has a waterfront promenade and a number of hiking trails.

The Palace of Fine Arts

The Palace of Fine Arts is majestic and the Corinthian columns always catches my eye each time I am in San Francisco. The lagoon area is perfect for a leisurely stroll or for a picnic on the grass. It always has interesting events but my favourite stop is always the theatre.

Alcatraz Island

Home to a former federal prison that had some of America’s most notorious criminals in the past, Alcatraz Island is a national landmark that tourists can explore. Take a guide when taking the tour of the Island so that the rangers can give you historical information with some interesting stories thrown in.

fishermans-wharf-1597743

Fisherman’s Wharf

This waterfront is always my definite destination as I love spending time people watching at the cafés on the pier as well as enjoy their famous clam chowder soup with sour dough bread. The street performers are great and I love the souvenir shops that have a wide variety merchandise including my favourite Ghirardelli Ice Cream and chocolate shop. If you love cruising, head towards San Francisco Bay to see the city from the water.

Cable Car Tours

Cable cars are fun to ride and a great way to explore the various neighborhoods of San Francisco. These tram-like vehicles are the only public transport system to be declared a historic monument and they save you loads of time walking up and down the city’s hills.

Museums and Science Centres

After opening a science exhibition at the Tech Museum in San Jose, I dedicated one of my visits to San Francisco to interactive centres. I started my tour with a visit to the Exploratorium, a popular science museum with a huge number of diverse exhibits and hands-on learning experiences designed to educate and entertain.

Next up was the San Francisco Museum of Modern Art visit which took a lot longer with 10 floors, and a large gallery space that took half a day. The next day I ventured to the Young Museum of fine arts that features a wide variety of exhibits from different geographical locations.

san-francisco-867133

Country Tours

While most visitors head to the Napa Valley for a bit of country air, there are other options as well. One year we decided to escape to Solvang and do the ‘Sideways Tour’ on our own by following the trail exactly as it was done in the award-winning film ‘Sideways’. The scenery was as gorgeous as Napa Valley and we got to see a new part of California.
Chinatown

The San Francisco Chinatown is the most famous in the United States and the most vibrant with the best places to eat Chinese cuisine, get souvenirs and people watch. I would suggest as least dedicating half a day to get a feel of the area.

Overall, the entire California is an amazing destination but I have a soft spot for San Francisco because of my many relatives living there and the fact that it offers so many attractions and entertainment within and beyond the city.

 

Rostec made the first civilian Mi-8AMT Arctic helicopter

Russian Helicopters holding company (part of Rostec State Corporation) started serial production of Mi-8AMT Arctic helicopters for civilian customers. Ulan-Ude Aviation Plant made the first rotorcraft which is ready to start operation. 

Mi-8AMT helicopter in its Arctic version completed the flight-test program and the procedure of acceptance by an independent commission of the Federal Air Transport Agency (Rosaviatsiya). The rotorcraft’s main features include a unique system for heating transmission parts, designed by JSC «National helicopter center Мil&Kamov». The system provides for quick start of engines in extremely low temperatures, even if the helicopter is deployed without a hangar for a long time.
The system for heating transmission parts is complemented by an improved system for thermal protection of the cargo cabin and special thermal insulation shutters in sliding doors and cockpit doors. Special cover protects the helicopter from low temperatures, high humidity and strong wind, if it is deployed without a hangar for a long time. The helicopter systems have teflon hose, which is resistant to freezing temperatures, instead of rubber hose.

“New Mi-8AMT helicopter will be sought after by many Russian companies and government agencies implementing projects and tasks in the Arctic. The first rotorcraft is ready to start operation, and negotiations with several potential Russian customers are underway,” stated Director General of Russian Helicopters Andrey Boginsky. “The holding company is making every effort to provide operators with reliable and modern helicopters, which is irreplaceable when many important tasks related to work in the region are carried out.”

The helicopter is equipped with two additional fuel tanks, which allow it to fly long distances. This in very important for northern districts with low population density. The Arctic version of Mi-8AMT can fly up to 1,400 km. An emergency floatation system can also be installed on the helicopter to fly over a vast area of waters in the Arctic.

“This helicopter is necessary for air medical services, maintenance of facilities of the fuel and energy complex, and for meeting the needs of polar expeditions. It may also help organize transportation in northern regions,” emphasized Managing Director of Ulan-Ude Aviation Plant Leonid Belykh.

When the helicopter was designed, great attention was given to ensuring that it is capable of flying over the Arctic terrain with few features, in the conditions of polar night, harsh weather, and when satellite and radio signals are lost. For that purpose the rotorcraft is equipped with a special navigation complex.
The complex includes several navigation systems for locating the helicopter, a radar with horizontal and vertical sweep of information on the weather, a digital autopilot, and radio stations with a wide range of frequencies. The helicopter is capable of automated hovering, flying a planned hovering route, and landing. The navigation system considerably reduces the load on the crew, and ensures greater safety of the flight.

SC “Russian Helicopters”, a part of Rostec State Corporation, is a leading player in the global helicopter industry, the sole Russian designer and manufacturer of helicopters. The Holding Company was established in 2007 and is headquartered in Moscow. We operate five helicopter assembly plants, two design bureaus, component production and maintenance enterprises, aircraft repair plants and one helicopter service company providing after-sales support in Russia and abroad. The customers of the Holding Company are the Ministry of Defense, the Ministry of Home Affairs, EMERCOM of Russia, and other state customers, Gazpromavia, UTair Aviation company, large Russian and foreign companies.


State Corporation Rostec is one of the largest industrial companies in Russia. It unites more than 800 scientific and industrial organizations in 60 regions of the country. Its key areas of activity are transport engineering, electronics, medical technology, chemistry and innovative materials. Rostec holdings form three clusters: electronics, weapons and aviation. The corporation’s portfolio includes such well-known brands as AvtoVAZ, KAMAZ, Kalashnikov, Russian Helicopters, Uralvagonzavod and others. Rostec is active in the implementation of all 12 national projects. The company is a key provider of Smart City technology, it is engaged in the digitalization of public administration, industry and social sectors, and it is developing plans for the development of 5G wireless technologies, an Industrial Internet of Things, big data and blockchain systems. Rostec partners with leading world manufacturers such as Boeing, Airbus, Daimler, Pirelli and Renault. The corporation’s products are delivered to more than 100 countries worldwide. Almost a third of the company’s revenue comes from the export of high-tech products.

Wireless Anker Soundcore Life Q20 Bluetooth Headphones perfect for travel and work

Soundcore Life Q20

Hear songs in the way they are meant to be heard with Anker Soundcore Life Q20 Bluetooth Headphones. The wireless Over Ear Headphones are perfect for travel and work as it features custom 40 mm dynamic drivers to reproduce sound with extraordinary clarity, Hybrid Active Noise Cancelling, Hi-Res Audio and Deep Bass for a heightened listening experience.

Compatible with smartphones, tablets, laptop computers and more, Life Q20 offers up to 40 hours of non-stop playtime in wireless active noise cancellation mode and a single charge can play over 600 songs.

Soundcore LifeQ20

For optimal noise cancellation, memory foam earcups gently mold around your ears, while the headband’s rotating joints automatically adjust the earcups to fit the shape of your head.

This ensures that Life Q20 active noise cancelling headphones deliver maximum comfort and a secure seal to enjoy the BassUp technology that stops ambient sounds, enhancing your listening experience. Life Q20’s built-in microphone allows convenient hands-free calls, enhances voice pick-up to ensures you sound crystal clear.

Soundcore Life Q20 comes with a travel pouch to conveniently store the headphones, a 3.5 mm AUX cable to keep the music playing when you’re low on battery and a Micro USB cable plus a user Manual and 18-Month Warranty.

 

Heaven on Earth – Picturesque Pakistan

attaabad-4332042

By Shereen Shabnam

Pakistan is blessed with abundant natural and dynamic landscapes with crystal clear rivers, arid deserts, lakes, waterfalls, springs and snowcapped mountains in abundance but I only realized how beautiful the country really is recently when I chanced upon some images online of the Hunza Valley and Gilgit.

Visitors to this fascinating region describe it as heaven on earth and the stunning mountain ranges has started bringing tourists to the country in great numbers recently.

What caught my eye in the images was the spectrum of colours in the natural surroundings of the villages that leaves one truly mesmerised. The lakes, the trees, the meadows, the flora and fauna brightening up the scene with pink, white, red and orange flowers looking as magical as the fiery sunsets in the evenings.

This motivated me to explore more images of Pakistan, a place I have wanted to visit as a child when I first started learning Urdu in school in Fiji Islands. The country has bustling cities, wild frontiers, colourful landscapes but most of all, the message that came across strongly from visitors and travel bloggers was the charm and hospitality of the locals.

tree-2363346

Every Pakistani friend I have met, every travel blog I read and speaking with foreigners and travellers I met around the world as we exchanged our travel notes said the kindest, down to earth, hospitable, charitable and warm people they met during their travels was in Pakistan which made me even more curious to plan a visit but a pandemic laid my plans to rest.

Not wanting to give up hope of visiting this enchanting country in the future, I asked my friends for information, images and ideas on where to go and what to do in Pakistan. Trying wholesome local food was on top of the list of everyone who has been to Pakistan. As a foodie and as an editor of three coffee table cookbooks, this was music to my ears.

My Pakistani friend in UAE invited me to sample some delicacies at her home so I would know what to order when I got to Pakistan. She cooked many iftar meals in Ramadan and the Biryani dishes, meat dishes and sweets surpassed every curry meal I have ever had so I am looking forward to a delectable culinary journey when I land in Pakistan when borders open.

hunza-2211845

Another thing that caught my eye as a motoring enthusiast and Jury for regional and international Car awards was the stunning and epic highways in Pakistan – most roads are amazing for picturesque drives but some are an astonishing feat of engineering cut across mountains against the odds – somehow the local drivers make it look easy. Seeing the road trips others have taken and their pictures showcasing the natural beauty of the terrain makes the journey worth it up the rolling mountains and the quaint villages and valleys.

Most of our readers also love adventure tourism and Pakistan has plenty of that, including hiking, trekking and hunting. Those brave enough to venture outdoors into the rough terrain can come across mountain species like sheep, deers, gazelles, wild cats, buffalos, golden jackals, goats etc.

gilgit

Personally, if I ever make it there, I would prefer a walk along the small villages near Hunza and Gilgit areas that includes beautiful scenery, culture, some history, and try the fresh local fruits and authentic Pakistani food.

In addition to the outback areas, also on my bucket list is to experience the bustling city life in Pakistan, in particular the different markets. As I continue to explore Pakistan virtually for ideas on where to go and what to do, I am praying for travel restrictions to ease world over so that we get a chance to experience the beauty of countries like Pakistan first hand instead of images and videos online.

Environment friendly Express Auto Wash opens with express services

Express Auto Wash

Sanitising and disinfecting of car wash areas a priority in revolutionary car wash facility in Abu Dhabi

Express Auto Wash (EAW), a premium environment friendly automatic car wash facility located behind Mushrif Mall in Abu Dhabi is now open from 9am to 9pm daily offering express services for a five-minute exterior wash.

The cars are cleaned thoroughly using premium products from the USA as

the environment friendly facility allows multiple cars to be washed simultaneously, saving valuable time and ensures 95% of the water is recycled.

Express Auto Wash has the most reliable and safest high-tech car wash systems with high-pressure undercarriage water nozzles that add to the efficiency of the wash while the MN Tech 21 Turbo Drying System completes the drying process.

The fast and yet thorough clean saves customers valuable time that can be spent more productively at home and in the office. Auto Wash also offers touch free car wash for the more delicate and premium cars.

An Exterior Sedan wash costs AED 30/- and Exterior SUV costs AED 35/-.

Treat your dad this Father’s Day with gadgets from Anker Innovations

Anker Power Box

Make sure your father never runs out of charge on his phone with Anker Power Box. This Power Box contains three flagship products from Anker:

1) PowerCore 10400mAh Power Bank, a high capacity Power Bank that offers up to 3 times charging for Flagship Phones and comes with optimized output for Multiple Device Charging.

2) Powerport+1 Charger, equipped with PowerIQ Technology and Multiprotect Safety System, along with a micro USB cable, is travel ready with Quick Charge 3.0.

3) Powerline II 3-in-1 Charging Cable, the extremely durable and MFi Certified charging cable with 3-in-1 Connectors i.e. Lightning, Micro and C-Type and is Universally Compatible with every phone that uses these one of the three charging connectors. Available in Jumbo Electronics and EMAX.

Anker PowerConf Bluetooth Speakerphone

The new Anker PowerConf Bluetooth Speakerphone is perfect for dads. It can help him make any place a conference room as It can connect to the mobile phone or laptop ensuring he has clear discussions as the incoming amplified sound allows him to listen and speak simultaneously in any surroundings. This feature is perfect for teachers conducting e-learning classes as well.

The device features Omni-Directional Voice Pickup with six microphones arranged in a 360° array to pick up voices of up to eight people in a room without distracting noises and is compatible with all popular online conferencing services, including Skype, Google Hangout, Facetime, Zoom, WebEx, GotoMeeting, and Chromebox.

The PowerConf Bluetooth speakerphone has 24 Hours of call time and comes with integrated Anker PowerIQ technology that allows you to charge other devices via PowerConf at optimized speeds.

The lightweight and compact travel case protects PowerConf while on business trips or moving around and does not require other equipment to set up, making it perfect for small spaces. It is available on amazon.ae.

Soundcore Liberty Air 2

Soundcore Liberty Air 2 is known to be the true wireless in-ear headphones that comes with four built-in microphones with noise cancellation and filters out ambient noises.

Environmental noises are reduced by 60% to 95% to ensure crystal-clear diamond enhanced sound with twice the amount of bass. The HearID technology maps hearing sensitivity at multiple frequencies and intelligently analyzes results for a truly personalized listening experience.

For convenience, the one-Step Pairing ensures automatic connection to your device. The earbuds allow for 7 hours of playtime but the charging case provides a longer battery life of 28 hours on the go. Liberty Air 2 can also recharge its power through wireless chargers.

With a comfortable fit and the IPX5 for Water & Sweat Resistant, Liberty Air 2 gives freedom from messy wired headphones and offers the convenience of listening to music by the pool, during morning walks or while cooking and relaxing.

Available in all major electronics retail stores, Amazon.ae and noon.com

Nebula Apollo Pocket Projector

Nebula Apollo Smart Pocket Projector is a new generation pocket cinema in a compact, mobile and soda-can size design. Hosting capabilities such as Google Assistant, remarkable clarity with Sharp 200 ANSI lumen image and improved audio, it is the perfect entertainment device to enjoy together with family.

Nebula Apollo is perfect for dads who want to enjoy their favorite match or TV shows through streaming apps on the go on a bigger screen powered by Android 7.1 which brings great content to you, so you spend less time browsing and more time watching movies with loved ones.

Nebula Apollo provides 4-hours of video playtime with single full charge and offers big 360o sound with a 6W speaker. Nebula Apollo offers an advanced entertainment experience, anytime, anywhere with your loved ones.

Soundcore Infini Pro Soundbar

Give dad a Soundcore Infini Pro, the world’s leading surround sound technology, perfect for enjoying music, movies and favourite matches with astonishing clarity and richness.

Soundcore Infini Pro reproduces breathtaking, cinema-like audio from all around as Dolby Atmos® adds an overhead dimension to create an even more immersive movie watching atmosphere.

To produce room-filling sound, dual 2.5-inch mid-range drivers and 1-inch tweeters are paired with built-in up-facing 3-inch subwoofers and symmetrical bass reflex ports. To add even more bass intensity, the BassUp technology enhances bass output in real time.

Get the best Father’s Day gifts from Anker Innovations

As an unsung hero, provider and mentor, fathers always make our lives easier and better through many sacrifices and to make his life easier, Anker Innovations have curated a few gadgets that will make his day special and it is a perfect way to thank the main guy in our lives.

ANKER POWER BOX Pack-C2C

Anker Power Box

Make sure your father never runs out of charge on his phone with Anker Power Box. This Power Box contains three flagship products from Anker:

1) PowerCore 10400mAh Power Bank, a high capacity Power Bank that offers up to 3 times charging for Flagship Phones and comes with optimized output for Multiple Device Charging.

2) Powerport+1 Charger, equipped with PowerIQ Technology and Multiprotect Safety System, along with a micro USB cable, is travel ready with Quick Charge 3.0.

3) Powerline II 3-in-1 Charging Cable, the extremely durable and MFi Certified charging cable with 3-in-1 Connectors i.e. Lightning, Micro and C-Type and is Universally Compatible with every phone that uses these one of the three charging connectors. Available in Jumbo Electronics and EMAX.

Anker PowerConf Bluetooth Speakerphone

Anker PowerConf Bluetooth Speakerphone

The new Anker PowerConf Bluetooth Speakerphone is perfect for dads. It can help him make any place a conference room as It can connect to the mobile phone or laptop ensuring he has clear discussions as the incoming amplified sound allows him to listen and speak simultaneously in any surroundings. This feature is perfect for teachers conducting e-learning classes as well.

The device features Omni-Directional Voice Pickup with six microphones arranged in a 360° array to pick up voices of up to eight people in a room without distracting noises and is compatible with all popular online conferencing services, including Skype, Google Hangout, Facetime, Zoom, WebEx, GotoMeeting, and Chromebox.

The PowerConf Bluetooth speakerphone has 24 Hours of call time and comes with integrated Anker PowerIQ technology that allows you to charge other devices via PowerConf at optimized speeds.

The lightweight and compact travel case protects PowerConf while on business trips or moving around and does not require other equipment to set up, making it perfect for small spaces. It is available on amazon.ae.

Soundcore Liberty Air 2

Soundcore Liberty Air 2

Soundcore Liberty Air 2 is known to be the true wireless in-ear headphones that comes with four built-in microphones with noise cancellation and filters out ambient noises.

Environmental noises are reduced by 60% to 95% to ensure crystal-clear diamond enhanced sound with twice the amount of bass. The HearID technology maps hearing sensitivity at multiple frequencies and intelligently analyzes results for a truly personalized listening experience.

For convenience, the one-Step Pairing ensures automatic connection to your device. The earbuds allow for 7 hours of playtime but the charging case provides a longer battery life of 28 hours on the go. Liberty Air 2 can also recharge its power through wireless chargers.

With a comfortable fit and the IPX5 for Water & Sweat Resistant, Liberty Air 2 gives freedom from messy wired headphones and offers the convenience of listening to music by the pool, during morning walks or while cooking and relaxing.

Available in all major electronics retail stores, Amazon.ae and noon.com

Nebula Apollo Pocket Projector

Nebula Apollo Smart Pocket Projector is a new generation pocket cinema in a compact, mobile and soda-can size design. Hosting capabilities such as Google Assistant, remarkable clarity with Sharp 200 ANSI lumen image and improved audio, it is the perfect entertainment device to enjoy together with family.

Nebula Apollo is perfect for dads who want to enjoy their favorite match or TV shows through streaming apps on the go on a bigger screen powered by Android 7.1 which brings great content to you, so you spend less time browsing and more time watching movies with loved ones.

Nebula Apollo provides 4-hours of video playtime with single full charge and offers big 360o sound with a 6W speaker. Nebula Apollo offers an advanced entertainment experience, anytime, anywhere with your loved ones.

Soundcore Infini Pro Soundbar

Give dad a Soundcore Infini Pro, the world’s leading surround sound technology, perfect for enjoying music, movies and favourite matches with astonishing clarity and richness.

Soundcore Infini Pro reproduces breathtaking, cinema-like audio from all around as Dolby Atmos® adds an overhead dimension to create an even more immersive movie watching atmosphere.

To produce room-filling sound, dual 2.5-inch mid-range drivers and 1-inch tweeters are paired with built-in up-facing 3-inch subwoofers and symmetrical bass reflex ports. To add even more bass intensity, the BassUp technology enhances bass output in real time.

Security in the Age of Digital Transformation

By: Dr. Cherif Sleiman, Senior VP International Business at Infoblox

One of the privileges of my job is the opportunity to talk to business leaders across Asia about where they see the opportunities and challenges in their fields. And in all these conversations, two issues keep coming up: the digital transformation and cybersecurity.

Many of these leaders talk about these issues as though they are distinct, but after all my years of experience in this industry, I see them as essentially two sides of the same coin. Leaders really cannot consider the digital transformation without considering the broader cybersecurity concerns that come with it. And indeed, companies need to have robust cybersecurity policies in place if they want to take full advantage of the opportunities afforded by this fourth industrial revolution.

I will begin by talking about the challenges and opportunities afforded by the digital transformation, especially as they pertain to security.

Next, I will discuss the implications of big data on security, what this means for companies, and how they can forge a “new social contract” that will address the unique concerns of the data driven economy.

Finally, I will explain why companies seeking to undergo the digital transformation should focus on security first, and provide some advice for how they can integrate security-minded thinking into their digital transformation strategies.

Challenges of the Digital Transformation

The 2020s will be the decade of the digital transformation around the world.

Organizations are building their networks in a different way—taking advantage of concepts like multi-cloud and SD-WAN technologies, and leveraging the power of IoT devices and the software-as-a-service revolution—to provide better customer service, empower their employees, and respond more quickly to market opportunities.

As businesses invest in these new tools to digitize their operations and move to the cloud so they can better compete, the legacy world of data center and interlocked branches policed centrally is fundamentally changing. The network perimeter that we have been used to is permanently dissolving.

Indeed, as devices proliferate, remote access becomes the norm, and companies increasingly store data and run applications from the cloud, the threat matrix that companies face becomes varied and complex.

Enterprises need to understand that the more they take advantage of the benefits of the digital transformation, the more of their critical applications and data will be stored, accessed and run in the public domain—outside of direct corporate control. And at the same time, the expansion of IoT devices, BYOD policies, and remote access is increasing the surface area through which malicious actors can gain access to the network.

Security is no longer something that can be considered as an add-on to running an enterprise network, it needs to be integrated into how enterprises think about their entire digital transformation strategy.

A New Social Contract

Ask anyone what the key to digital transformation is and they’ll likely respond with one word: data. Data is what allows companies to allocate resources efficiently, identify new business opportunities, and provide targeted services to customers.

But data is also a resource in its own right, and one that is highly sought after by cyber-criminals. Criminals can steal data outright, as they did in the 2017 Equifax breach, or it can be locked down and held for ransom, like in the WannaCry ransomware virus that spread around Asia and the world in 2017.

So the opportunity for business is there, and so too is the risk. The digital transformation gives companies the chance to grow, and provide goods and services when and where they are needed, all while reducing operating costs and lowering friction between buyers and sellers. But as the value of personal data becomes more widely appreciated, the importance of securing that data becomes more important—both to a company’s reputation and to their bottom line.

We used to look at the “social contract” between businesses and customers as a simple financial transaction: a customer provides money and the company provides goods or services in return. A company’s reputation depended primarily on its ability to deliver on its promise.

Today—thanks in part to the digital transformation—that contract has changed. Reputations still depend on a company’s ability to provide goods and services, but a company’s ability to protect data plays a critical role as well.

In cases like this, the social contract is murkier. Customers may be receiving a service—but they are paying with their data, not dollars, or rupees, or yen. Furthermore, unlike dollars which become the company’s once the transaction is finished, data is fundamentally still tied to the customer, and will remain so forever.

Companies who collect and deal in valuable personal data, and that includes pretty much all organizations, thus have a much higher obligation to protect the data that they are gathering—not only to their customers, but to their owners and shareholders as well.

Data breaches can have dramatic effects on a company’s market value. A 2019 analysis published by British consumer-advocate website Comparitech found that the share price of companies who suffered a data breach lost an average of 7.27% in the immediate aftermath. The real damage occurs over the long term. While stock prices largely recover within a year, breached companies still lag behind the broader market, by 6.5% after one year, and nearly 13% after two.

The costs of cyber-threats

The decline in corporate value after a cyberattack has many causes. Some of the costs are obvious: the value of the information stolen, the disruption to customers and corporate productivity, and the cost of addressing the attack itself. There are longer-term costs as well. The company may incur fines or liabilities stemming from the attack, they may lose business or customers, or their share price may drop because of the hit to their reputation.

In 2018, Microsoft commissioned a study which found that these long-term, indirect losses can really add up. Microsoft found that cyber-attacks could cost large firms in Asia up to $30 million, a majority of which came from the deeper impacts on the company’s business, ecosystem, and economy.

Cyberattacks can also do damage before they even occur. The Microsoft study found that nearly 60% of their respondents were putting off initiatives to take advantage of the digital transformation because of concerns over cybersecurity.

This is the most tragic cost of cyber-security. Sixty percent of businesses aren’t taking advantage of opportunities afforded by the digital transformation, choking off growth before it even has a chance to begin.

Next Level Networking: A new model for network security

As enterprises build networks for this new digital era, we are finding that they have very different architectures from the traditional hub-and-spoke, data-center-centric model.

As the pace of digital transformation accelerates, the way that businesses operate, procure, and consume technology is changing more quickly than ever before. Organizations need to embrace this change and understand that in this new era, the way that we build secure networks is changing as well. We call this new paradigm “next level networking.”

Organizations need to think differently about network security in this new era of networking. Companies need to change their mindset: as the digital transformation seeps through industries in all sectors, the way organizations procure and consume technologies is changing as well.

Organizations can’t afford to think of network and security as separate fields, with individual solutions siloed from one another. Concepts like SOAR (Security Orchestration, Automation and Response) demand networking professionals to re-think their architecture from the ground up. Fundamental services like DNS can’t be an afterthought to security, but rather can be brought into the security picture and leveraged for a stronger defense.

This paradigm shift will not be comfortable for many. It is never easy to fundamentally change two decades of expertise and learn something new.

But if businesses are to succeed in this new era and take advantage of the benefits of digital transformation, they will need to embrace innovation quickly and rethink the role that cybersecurity plays across their network. Integrated, robust cybersecurity must be a fundamental consideration when considering business strategy, not only for today, but for the future.

Dimension Data, in partnership with NTT Ltd., is Offering Incident Response, at no cost, to UAE Hospitals Impacted by COVID-19 Cyber Attacks

Security specialist will provide 40-hours of Incident response services, at no cost, to public and private hospitals in the UAE that have faced attacks, enabling rapid restoration of critical healthcare services for COVID-19 patients

Following a significant spike in COVID-19 themed cyber-attacks on the healthcare sector, Dimension Data, a leading global systems integrator and managed services provider, is offering world-class Incident Response Remediation assistance at no cost to UAE hospitals combatting the pandemic.

Expertly designed to effectively contain and mitigate threats, Dimension Data’s service will enable affected UAE hospitals to rapidly restore operations after a successful cyber-attack and thus continue to deliver critical services to patients. Public and private hospitals as well as acute care hospitals, urgent care clinics, community health centres, and other emergency care settings are all eligible to 40-hours of incident response support, at no cost, on the condition that they are directly providing care to COVID-19 patients.

In a recent statement, INTERPOL, the International Criminal Police Organization, highlighted that it has detected a significant increase in cyber-attacks against hospitals around the world that are engaged in the COVID-19 response, and warned that these attacks that could ‘directly lead to deaths’.

“The incredible rate at which the virus has spread has overwhelmed the healthcare sector. Dealing with the impact of the virus is challenging enough without the added complication of critical operations being derailed by cyber-attacks,” said Redouane Gaouar, Director Go-to-Market Practices and Strategic Partner Alliances at Dimension Data Middle East. “By offering our Incident Response service at no cost , our intension is to get front line doctors and nurses as well as all supporting functions trying to work in a compromised hospital, back to saving lives as quickly as possible.”

Given the National Disinfection Programme being implemented across the UAE, and concerns around social distancing, an especially attractive and relevant feature of Dimension Data’s Incident Response service is that it can be delivered on a 100% remote basis. Even under normal circumstances, the company performs 90% of its Incident Response engagements remotely and is therefore uniquely positioned to support hospitals in their recovery from cyber-attacks at this time.

“This global pandemic requires everyone to come together and help in any way possible. Dimension Data and its parent company, NTT Ltd., have the right skillsets, resources, and global scale to stand by our hospitals in this time of urgent need. We believe all hospitals should be secure and this program in deeply aligned with our global ‘Tech for Good’ values,” said Peter Pappas, Security Operations Executive at Dimension Data.

For further details on Dimension Data’s program and to request for support, healthcare providers are requested to visit https://www.dimensiondata.com/en-gb/expertise/intelligent-security/free-incident-response-during-covid-19.