Enables partners to quickly evolve their ‘as-a-Service’ practice to offer customers a more flexible approach to obtaining IT solutions

 As the financial impact of COVID-19 forces many companies to reconsider their approach to pursuing digital transformation, Aruba, a Hewlett Packard Enterprise company, has launched a new program to help channel partners offer a managed service alternative to implementing IT network solutions. The Aruba Managed Services Provider Program enables partners to quickly evolve their Network as-a-Service (NaaS) practice with Aruba’s robust cloud-managed network solution for superior service and customer experience.

Available as of May 1, the program targets channel companies with an existing MSP delivery model i.e. service providers, VARs with established MSP practices, or SI’s offering managed IT services. Additional benefits include access to upfront discounts established by Aruba’s distribution partners, use of the program logo, training, enablement and Go-To-Market assistance from a dedicated team of MSP experts, a fully stocked partner resource portal, and the option to team with Aruba End User Sales.

“There is an ongoing trend in IT towards subscription-based models enabling customers to move costs from CAPEX to OPEX. With the launch of Aruba ESP (Edge Services Platform), our partners will be able leverage Aruba’s market leading technology to build their own solutions whilst differentiating their proposition in the market.” said Sherifa Hady, Aruba EMEA Channel Sales Director.

The program also offers flexible financing and support options via HPE’s Financial Services, which recently rolled out a number of payment relief initiatives and $2 billion in financial aid for partners and customers impacted by the pandemic.

“Many customers are looking to digital transformation to accelerate their business recovery but are finding themselves unable to get things moving due to cashflow and time constraints,” continued Sherifa. “In light of this, managed services are going to become more important than ever. In order to support this immediate need and reflect the long-term evolution of customer consumption models, resellers need to act now. We believe that together, Aruba and our partners can continue to scale our businesses for success.”

Further information about the Aruba Managed Services Provider Program can be found on Aruba’s Partner Ready Portal: https://partner.hpe.com/aruba.

Soundcore by Anker Innovations will be presenting a ‘Musical Evening by Fahmil Khan’, lead Vocalist and Guitarist of the ‘On the Rocks’ band live on Facebook on Thursday, 11^th June from 9pm onwards.

Tune in to hear a rendition of songs from the 90s, Bollywood retros, Sufi, Pop and contemporary songs to usher in the weekend.

Faraz Mehdi, Regional Sales Head at Anker Innovations MEA said, “Soundcore is committed to bringing premium audio to the people. This includes its series of Liberty true wireless earbuds, its Spirit series of sports headsets and several iconic indoor and outdoor Bluetooth speakers such as the Flare, Icon, Infini, Motion and Rave. It is the perfect companion to wind down end of the week.”

The Musical evening will be hosted on the Anker Middle East page on Facebook. Music lovers can log on https://www.facebook.com/events/558795394794813/ for the live event.

Companies to support development of IT market in UAE by helping enterprises transition to the cloud

Nutanix, Inc. (NASDAQ: NTNX), a leader in enterprise cloud computing, announced that it has signed Alpha Data, a leading solutions provider in the Middle East, as a ‘Master Reseller Partner’ in the United Arab Emirates (UAE). As part of the agreement, Alpha Data is authorized to purchase products and services from Nutanix distributors and carry out implementations of the vendor’s market-leading multi-cloud infrastructure solutions across the UAE.

Nutanix will assist Alpha Data in developing and certifying its staff to provide design, configuration and support capabilities to its customers for the entire portfolio of Nutanix solutions. Nutanix will conduct regular training and enablement sessions for online certifications, product updates and workshops for hands-on instruction. Currently the reseller has more than six engineers certified on Nutanix technology. Alpha Data technical and sales staff will have access to the various tools and resources available as part of the Nutanix Channel Charter (program). Nutanix will also make available skilled resources to assist the reseller in the execution of its Nutanix opportunities.

In support of the vendor, Alpha Data will be inviting customers to its state-of-the-art Digital Information Centre where it will offer live demos and proof of concepts (PoCs) of Nutanix solutions. The two companies will also jointly host events and customer master classes to educate the market about the importance of having a well-defined cloud computing strategy in place as part of overall digital transformation initiatives, as well as latest cloud computing technology updates.

Talking about the partnership, Bassam Al Masri, Director of Channel – METI at Nutanix said, “As a solutions provider, Alpha Data has built a solid reputation as a company that has the experience, technical expertise, market coverage and drive that can help technology vendors more fully reach and penetrate the regional market. The company has provided end-to-end infrastructure solutions to thousands of satisfied customers in UAE. We believe that with a strong partner like Alpha Data, Nutanix will be able to help enterprises in the country embark on their hybrid cloud journey.”

“The market today is changing from the earlier model of traditional datacenters to new, innovative and dynamic cloud models that are accelerating digital transformation. Nutanix as a company is playing a big role in this transition. As a world leader in enterprise cloud computing, Nutanix is aiming to be the operating system for the cloud. This partnership is very valuable for Alpha Data as the vendor’s technology helps fills a gap in our solutions portfolio and complements our existing technology vendor partners. We believe we are now strategically positioned to empower a hybrid cloud enabled workforce and drive the concept of a digital workspace supported by Nutanix technology,” concluded Mr. Amar Singh, Director – Sales at Alpha Data.