Turkish Airlines, flying to more countries than any other airline, launched a new hygiene programme “TK Extra Care”, which highlights new protective hygiene measures, in collaboration with the global carrier’s ambassador Dr. Mehmet Oz, the producer and host of the world-renowned “The Dr. Oz Show.”
The announcement of the new animated in-flight video comes at a time when health and safety is a top consideration on travelers’ checklists. Inspired by the airline’s ongoing dedication to its passengers’ well-being, the three-minute video follows Dr. Oz through the travel experience passengers should expect when flying with the global airline today. From the moment Dr. Oz checks-in for his flight to when he arrives at his destination, viewers will not only be reminded of the airline’s hygiene protocols necessary for a safe flying experience, but will have full assurance that Turkey’s flag carrier is enforcing a higher level of protection for every stage of the journey that goes above and beyond industry standards.
Turkish Airlines puts passenger hygiene at the forefront, protecting its guests at each stage of the journey. In the three-minute animated video, Dr. Oz shows that from checking-in online and carrying only personal items in the cabin, passenger contact is reduced. Viewers learn that upon entering the airport, all passengers must wear a mask and are provided with hand disinfectant and body temperature screenings throughout the terminal. The video also highlights that Turkish Airlines has taken extra safety steps to ensure peace of mind, such as disinfecting luggage with a UV system and boarding passengers in smaller groups from the back of the plane to the front. Hygiene Experts are present on each flight to maintain a high health and safety level, while each passenger will receive a hygiene kit upon boarding.
Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı commented on the video’s debut; “There is no question that travelers around the world are facing an immense need for enforced safety measures and peace of mind while traveling. At Turkish Airlines, the hygiene standards for our passengers are our top priority and we offer the highest standards. These extra safety precautions have been introduced following the authorized committees’ evaluations and approvals. With the release of ‘TK Extra Care’, we are hopeful that viewers will recognize Turkish Airlines’ hard work and dedication in keeping both passengers and crews safe, and we are pleased to have Dr. Oz share our message with the world.”
In June, with the resumption of services, Turkish Airlines announced new ‘Guidelines for Safe Travel,’ as well as two new in-flight services to protect the health of its guests. The airline continues to distribute “Hygiene Kits,” containing a face mask, disinfectant and antiseptic tissue to its guests, while “Hygiene Expert” cabin crews are appointed to flights to enforce all on-board hygiene and social distancing measures for the healthy travel of passengers.
Dr. Oz has been sharing his expertise with Turkish Airlines’ passengers since 2017, when the airline launched its “Fly Good Feel Good” project, created to provide an even more comfortable and healthy travel experience to its passengers.
The videos are also available in one-minute and 90-second versions featuring animation of Dr. Oz. To watch the full “TK Extra Care” video featuring Dr. Oz, please visit: https://www.youtube.com/watch?v=6vvaXwuRcN0
Optimize overall skin health and reveal a glowing complexion with iS-Clinical’s best-seller range
With all its resolutions and good intentions, the new year is an ideal time to show your skin some much needed TLC and introduce an updated skincare regime, especially if the festive season has left your skin feeling dull, dry or lackluster. Look no further as iS Clinical, the internationally-recognized brand of clinically validated skincare products unveils its New Year Skin Clear Kit, a limited-edition range consisting of products designed with the most advanced combination of pure botanicals, vitamins, bio-nutrients, and antioxidants to help skin appear healthy and glowing.
With long-term results that include visibly brighter and clear skin as well as a radiant complexion, this four-piece skincare set is ideal for all ages and genders. Featuring fan favorites – Cleansing Complex, Active Serum, Pro-Heal Serum Advance+, and Hydra-Cool Serum, this essential regimen helps revitalize the appearance of aging skin, diminishes the appearance of uneven skin tone and blemishes while its unique combination of ingredients leaves you with a refreshed glow.
Start your new skincare routine with the iS Clinical Cleansing Complex, the first step in the New Year Skin Clear Collection which also helps to remove make-up, gently deep cleanse pores and tone skin. Remember, cleansing is vital to remove dulling pollution and diminishing the appearance of blemishes. Use this as your new daily cleanser by incorporating it in both your AM & PM skincare routines.
Their most popular product, the iS Clinical Active Serum is the second step in your nighttime routine after cleansing. With its fast-acting results-oriented formula, this phenomenal product not only helps to decrease the appearance of fine lines and wrinkles, visibly evens skin tone, but is also excellent for anti-aging. Use a few drops of this powerful botanical serum in the evening for long-term results.
iS Clinical Hydra-Cool Serum is formulated with superior antioxidants, essential botanicals and bio-nutrients to rejuvenate, hydrate, and soothe compromised, dry, and blemish-prone skin. Use it by itself, or layer it with the other products during your morning and evening beauty routine.
iS Clinical Pro-Heal Serum Advance+ is a powerful Vitamin-C based formula that increases antioxidant protection while helping improve the appearance of dehydrated, acne-prone, and aging skin. Use it in your AM routine after cleansing.
iS Clinical New Year KitPrice: 1,168.00 AED
Available at Her Skin Studio at Salon Ink, Facette Facial Bar in Business Bay, The Skin Network on Sheikh Zayed Road, Dubai;
To harness the light. Such was the ultimate quest which sparked Givenchy’s Prisme Libre.
“Prisme” for its ability to diffract the light in all different dimensions, and “Libre” for its ultra-natural finish and lightweight texture which lets the skin live and breathe. Featuring four loose powders, Prisme Libre enhances and perfects any complexion whilst blurring imperfections – a true Couture creation in its Givenchy signature case. Ever since its launch, this cult product has established itself as the ultimate light source, and along with it, Givenchy has proven itself as a pioneering brand in the art of mastering the light.
In the same spirit, Givenchy now presents Prisme Libre Skin- Caring Glow, a hybrid foundation which takes makeup to new heights thanks to its formula containing 90% skincare ingredients. Prisme Libre Skin-Caring Glow leaves a transparent and luminous dewy finish, while acting on the skin’s hydration, radiance and overall quality. This cutting-edge formula that combines the best of makeup and skincare is made up of 97% ingredients of natural origin* to boost radiance and let the skin breathe for maximum glow.
* Formula containing 97% ingredients of natural origin. In accordance with the ISO 16128 standard, Parts 1 and 2, the remaining 3% help preserve the formula over time and maximise its sensory texture.
A FEW DROPS OF PERFECTION
Imagine this virtuous circle: a complexion-enhancing foundation that takes such good care of skin, it looks noticeably better every day. Enter Prisme Libre Skin-Caring Glow, which combines a natural makeup result with powerful skincare benefits. The ideal pair for an evenly transparent, glowing complexion. In a word? Perfected.
The foundation’s formula includes a record-breaking 90%* skincare base and contains no less than 97%** ingredients of natural origin. It’s also 89%*** biodegradable.
Made up of over half water, the exquisite and melting hybrid texture of Prisme Libre Skin-Caring Glow is easy to apply and build to your desired coverage. Super comfortable to wear, this foundation acts on three major skincare fronts all at once: it boosts the complexion’s radiance and improves skin hydration and overall quality over time, all while letting it breathe. The makeup’s ultra-sheer, modern dewy finish perfects and brightens the skin, adding a plump, aerated effect.
* Percentage of the moisturising base in the foundation excluding pigments and pearlescent particles ** Formula containing 97% ingredients of natural origin. In accordance with the ISO 16128 standard, Parts 1 and 2, the remaining 3% help preserve the formula over time and maximise its sensory texture.
*** Data measured over 28 days in accordance with the OECD 301B test
12-HOUR RADIANCE*
“We wanted to recreate natural light as closely as possible. A vibrant, complexion-enhancing light”, explains Givenchy’s Makeup and Colour Artistic Director Nicolas Degennes.
Prisme Libre Skin-Caring Glow contains 4 different shades of corrective pigments, light-reflecting particles and oils which help diffuse even the faintest beam of light that hits the face. Upon application it provides a glowy effect which lasts for 12 hours*. But that’s not all – enriched with active skincare ingredients, it reveals the skin’s natural radiance day after day. After four weeks of application, the skin’s glow is improved by 57%**.
* Clinical test on 20 women ** Clinical test on 33 women, makeup effect at 4 weeks
24-HOUR HYDRATION*
The formula’s core active ingredient, Advanced Glow ComplexTM, combines illuminating and moisturising agents like nasturtium extract and glycerine in a skincare base. The solution for intense, 24-hour* hydration from the time of application, and noticeable improvement in the skin’s hydration over time: +25%** in four weeks. The skin’s plump appearance is also increased by 10%**.
* Instrumental test on 10 women ** Clinical test on 33 women, makeup effect at 4 weeks
INSTANT FLAWLESS EFFECT
The “4 Colour” pigments in Prisme Libre Skin-Caring Glow help correct uneven pigmentation, while its blurring agents play a role in blending out minor imperfections, refine pores and give the skin a satin-soft texture.The foundation’s benefits on the quality of the skin are optimised with continuous application: after four weeks, the appearance of pores is reduced by 19%* and colour imperfections are minimised by 13%*.
Women agree*: Prisme Libre Skin-Caring Glow naturally embellishes the skin, lets it breathe, and helps improve its quality day after day. The natural radiance of their complexion is visibly enhanced.
These benefits have been confirmed by clinical studies*. After four weeks of use, the skin’s quality is improved by 28%, its moisturised appearance is increased by 25%, and its natural radiance is boosted by 27%.
* Clinical test carried out on 33 Caucasian female volunteers aged 21 to 54 over 4 weeks, makeup effect
THE NEW RADIANCE RITUAL
Prisme Libre Skin-Caring Glow is available in a palette of 30 different shades. 30 shades designed not just for the tone of the skin, but also for its warm, cool or neutral undertones. A perfect fit for each and every complexion.
The product couldn’t be easier to use – it can be applied using your fingertips for a light and sheer dewy finish, or using a brush to conceal imperfections or achieve a higher coverage. Whichever way you choose, it was designed to match the shades of Prisme Libre and be used together. Once the foundation is applied, the four loose powders let you create a perfectly sculpted and highlighted effect, with the added benefit of mattifying the T-zone.
THE FUTURE OF LUXURY
More than just a Couture object, the Prisme Libre Skin-Caring Glow foundation’s bottle has been designed to be ecologically responsible and reduce its environmental impact.
It adopts the same refined style codes as the other products in the Prisme Libre range: a square base, a large, black lacquered cap, sculptural lines and the essential 4G signature.
The materials and design were selected to improve the product’s ecological footprint. The pump can be unscrewed and easily separated from the bottle to make recycling easier*, while the cap is made in part of recycled materials. The box, also recyclable*, is made of cardboard from sustainably- managed forests, and the inks used are plant-based. The perfect illustration of luxury with a purpose.
* Depending on local instructions
READY TO GLOW
To mark the launch of Prisme Libre Skin-Caring Glow, Givenchy unveils its new makeup face, Lithuanian model Giedre Dukauskaite. Her pure, natural beauty carved out a spot for her on the most prestigious catwalks.
Giedre appears in a brand new visual that says everything about the new foundation. Her feather dress speaks to the formula’s lightweight texture and Couture sophistication, while the sleek architecture of the setting expresses the modernity of a product that gets back to basics. Her radiance, intensified by the daylight, is a striking testimony to the skincare benefits and illuminating power of this super-foundation.
Zakeer Hussain popularly known as ‘Zak Zorro’ released his latest music video ‘Jeeta Raha’ on December 20, 2020 a song dedicated to fathers as a tribute to the unconditional love and constant sacrifices they make for their children’s happiness and wellbeing.
The music video seems to have struck an emotional chord with viewers and has gone viral raking up over a million views in under 24 hours of its release. Although not new to the million views club (Zak’s previous music videos ‘Teri Yaad Mey’ and ‘Taqdeeron ke Khilone’ have crossed over 2 million and 1 million views respectively) Jeeta Raha holds a very special place in Zakeer’s heart as he lost his beloved father earlier in the year.
The Jeeta Raha music video has been shot with a Dubai based cast and crew completely in the UAE with special sets created at Icon Art Production’s Studio in Dubai. It has been directed by Sajjad Delafrooz , renowned for his roles as the main villain of popular Bollywood Film ‘Tiger Zinda Hai’ starring Salman Khan and Katrina Kaif as well as one of the most watched web series from India ‘Special Ops’
A Press Conference maintaining social distancing norms was specially held in Dubai at Icon Art Production’s Studio to launch the song in honor of Zak’s late Father in the presence of Saeed Al Janahi, Director of Operations, Dubai Film and TV Commission.
Arjun Kumar, Dubai based Bollywood Film Producer of popular film franchisees like ‘Welcome’ and ‘Hera Pheri’ and Mini Sarma, Line Producer was amongst the guests in attendance.
Speaking at the occasion Zak highlighted “Blessed are those whose fathers are still alive. Please be more vocal about your love and appreciation for them. Even if one person after watching this video goes and hugs his father, I will consider my song to be a success”
Sajjad Delafrooz added, “A Father’s silence does not mean, they have nothing to say. It’s their loneliness keeps them quiet.
“Congratulations to Zak on release of new song. We understand from the “Jeeta Raha” video the importance of a Father in our Life. All the best and waiting for the new songs and new feature films”. Saeed Al Janahi, Dubai Film and TV Commission.
Arjun reminisced of the all the support Zak (who is also an Executive producer himself and the owner of UAE’s premiere film equipment rental and Production Company) and his team have always extended, “Our films are known for their multi-star cast, but we rarely get a chance to thank the real-heroes behind the screen on a public platform. I wish Zak the very best in this new role of a singer, I have always been proud of him and here’s hoping we continue to make the UAE proud together”
Mini Sarma said, “Music is just not a tune. It’s also emotional touch. This is what we find with “Jeeta Raha”. Congratulations that you could accomplish your dream Zak and Sajjad could deliver it perfectly.”
The Dubai based cast portrayed their characters beautifully to translate the feel of the song. ‘Jeeta Raha’ starring Manas Villas, Ricky Singh and Karishma Gajnanlani is written by Waqqas Qaddir Sheikh, Music by Faraz Rizvi and Zak and Directed by Sajjad Delafrooz and Produced by Dubai based Production House Icon Art Production.
The Song “Jeeta Raha” was released on December 20, 2020 on ZakZorro’s YouTube Channel.
The Japanese designed footwear with special features helps relieve mental and physical stress this holiday season
For Him | The Kobe Sandal | AED 645
For Her | The Nara Sandal | AED 485
For Him | The Sendai Sandal | AED 645
This year has had a profound effect on the collective wellbeing and mental health of people. While the pandemic is still a new reality, it is essential to regain balance in these complicated times. Mental health has been a crucial aspect of life that has been affected due to several factors, including the aftermath of lock-down, the economic crisis and fear of the virus. Kenkoh offers all the benefits of reflexology to support both mental and physical health.
The original Japanese massage footwear brand delivers shoes that offer a variety of health benefits, including a positive effect on mental wellbeing. With proven efficiency based on studies, the signature massaging insoles reduce stress levels, stimulate nerve function, reduce chronic pain levels, increase energy levels and enhance feeling of control.
Poor mental health often presents itself as physical symptoms, such as fatigue, anxiety, headaches and low-quality sleep. According to research conducted by Kyoto University, participants who wore Kenkoh sandals for four hours reported improved moods and their bodies feeling lighter. Another survey conducted by Kenkoh Middle East with Medcare Hospitals revealed that wearing the massage sandals for seven consecutive days not only reduced participants’ body fatigue, it also lessened their foot pain and tension in their legs, while increasing their energy levels by the end of the week.
“We have witnessed the vast mental health implications of the pandemic, in an array of disorders. Almost every group is vulnerable to some form or another. It is essential to take care of yourself, focus on what you can do, ask for support and look after your mental health and physical wellbeing,” suggests Dr. Saliha Afridi, Clinical Psychologist and Managing Director at The Lighthouse Arabia Center for Wellbeing.
As COVID-19 strikes hard at global communities, people are seeking affordable, simple and effective solutions to care for their wellbeing. While in-person reflexology is a simple option that works to relieve physical and mental stress, situations requiring physical contact are still approached with caution. With Kenkoh’s massaging insoles, individuals enjoy all the benefits of reflexology, on-the-go, without any physical contact. As little as 10 minutes of walking in the shoes can have a significant impact on energy levels and blood circulation.
The unique reflexology features are also present in the latest premium leather collection for men and women. Offering stylish prints, the range features men’s designs in Kobe and Sendai sandals, featuring finest leather in braided and ostrich patterns. Kobe styles are available in black, white and grey, while the Sendai is offered in green ostrich and brown ostrich colours. For women the collection debuts the Nara sandal in patent black, white and metallic silver. Kenkoh pairs are the ultimate solution, helping increase energy levels, promoting better blood circulation, alongside other health benefits.
Toshiba Gulf FZE appoints regional distributor, Redington Gulf to handle their memory and storage solutions product portfolio for Oman, Qatar, Bahrain, Kuwait and Saudi Arabia, formalising the partnership at GITEX 2020 in a signing ceremeony.
Santosh Varghese, Vice President, Toshiba Gulf FZE said, “To remain at the forefront and position ourselves as market leaders for storage and memory solutions, we are excited to partner with Redington and are confident that in a short time, our brands will have the market footprint it deserves. We look forward to Redington Gulf’s value added services for our products.”
“Our partnership with Toshiba/KIOXIA enables us to offer a wider choice of storage products to our partners in the region and become their preferred distributor for sourcing storage products. As part of this agreement, Redington will ensure availability of products locally in the countries we are contracted through our robust in-country distribution capabilities and an engaged partner network.” said Jeetendra Berry, President-IT Volume Middle East, Redington Gulf.
“KIOXIA”(Previously Toshiba Memory) branded products are being showcased at GITEX 2020 and includes microSD/SD memory cards, USB memory and SSDs, specifically designed for end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.
Also highlighted at GITEX was Canvio® portable storage lineup with new applications and designs, adding new Canvio FlexTM and Canvio GamingTM models along with new colors and textures. The next generation of Canvio® designs delivers seamless portability, high storage capacity, suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students.
Toshiba Gulf FZE offered various activations at Gitex 2020 including seminars that helps to prepare for future Jobs and enhance photography as a hobby in the digital transformation era .
Canvio FlexTM and Canvio GamingTM models now come with new colors and textures.
Toshiba Gulf FZE is geared to highlight the Canvio® portable storage Series at GITEX 2020, designed to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers and students.
“The Canvio® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio FlexTM and Canvio GamingTM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” says Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.
Canvio FlexTM is the new USB-C® portable storage designed for PCs/Mac® computers/iPad Pro® mobile digital devices/Tablets for cross platform compatibility. The Canvio GamingTM portable storage is designed for game consoles and gaming PCs, users will be able to expand their game library easier than ever with the ability to carry up to 100 games3 (4TB) in a stylish portable case designed for popular gaming consoles and PC game systems2. Canvio GamingTM features a firmware-customized “Always-On” mode to support responsive gameplay.
The next generation models of Canvio® Advance and Canvio ReadyTM come in a distinctive new design that deliver portability, storage capacity, and broad capability for your PC, a great option for simple but reliable storage.
Canvio® Advance features a unique textured design with new colors that helps content creators and photographers protect their content on the go. With portable storage, using with both auto backup, and data security software, users will be able to take life anywhere.
Canvio ReadyTM is a great storage solution for students and other entry-level users who want simple storage that’s easy to use. now featuring a new two-tone design. This portable storage offers USB plug & play, file drag & drop, and simple storage expansion for your PC.
Toshiba Gulf FZE will be showcasing the latest Canvio products in Hall 4, Stand C10 at GITEX 2020.
New microSD/SD Memory Cards, USB Memory and SSDs to be highlighted
Kioxia Corporation, the world leader in memory solutions will be showcasing “KIOXIA” branded consumer products, including microSD/SD memory cards, USB memory and SSDs at the Toshiba Gulf FZE Stand, Hall four, Stand C10 at Gitex 2020.
With its comprehensive portfolio of microSD/SD memory cards, USB memory and SSDs, Kioxia offers consumer products that are specifically designed for end-users to store their digital way of life wherever and whenever they want. Kioxia’s consumer products are mainly focused and optimized for use with smartphones, tablets and PCs, digital cameras and more.
Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We will be marketing Kioxa products in MEA region (including South Africa). A sense of continuity and top of mind brand recall amongst our desired stakeholders is what we endeavour to establish primarily. We have had a history of building great brands over the past few decades and we are confident that in a short time, Kioxia’s brand equity will echo that narrative. We will have a host of activations with Kioxia at our stand at Gitex this year.”
Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to from the formerly known Toshiba Memory product line-up; dedicated to the development and production of innovative class-leading flash storage solutions that meets the ever-changing customer demands.
Under its new name, Kioxia is highly innovation-focused and nimbler than ever before to deliver exciting, new flash technology, and more choice in product line up for customers to benefit from Kioxia’s memory solutions. Kioxia’s mission is to create an uplifting experience and change the world by evolving “memory”.
Kioxia also provides an uplifting experience realized by a new look and feel of the memory products. Product and package design feature a fresh and modern colorful design that reflects Kioxia’s vision as an independent flash memory manufacturer. Each product contains a specific color (Light Blue, Magenta, Yellow, Light Gray, Light Green, Orange) which is used to make it highly recognizable and easier than ever for customers to select the right products for their unique application. Toshiba Gulf FZE will be in Hall 4, Stand C10.
Canvio Flex, Canvio Gaming Hard Disk Drives and Kioxia Memory Products to take centre stage at the Toshiba Stand
Toshiba Gulf FZE will be highlighting its key memory and storage solutions at Hall 4, Stand C10 at GITEX 2020, held from Dec 6th -10th, 2020. Activations include a Twitter competition where winners can walk away with four Canvio Flex External Hard Disk Drives while GITEX visitors can also enjoy KIOXIA shows at the stand and attend interesting free seminars related to Digital photography, in particular aerial photography and cinematography using drones and UAVs.
“KIOXIA”(Previously Toshiba Memory ) branded products showcased will include microSD/SD memory cards, USB memory and SSDs, specifically designed for enabling end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.
Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.
Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative. We have been eagerly awaiting to show this at GITEX 2020 and are keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.”
Also highlighted at GITEX will be Canvio® portable storage lineup with new applications and designs, adding new Canvio FlexTM and Canvio GamingTM models along with new colors and textures.
Canvio FlexTM is the new USB-C® portable storage designed for PCs/Mac® computers/iPad Pro® mobile digital devices/Tablets for cross platform compatibility. Canvio GamingTM is the new portable game storage designed for game consoles and gaming PCs. The next generation of Canvio® designs delivers seamless portability, high storage capacity and broad compatibility for various USB devices.
“The Canvio® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio FlexTM and Canvio GamingTM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” adds Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.
The Canvio® portable storage Series illustrates our commitment to advancing consumer HDD design to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs. The new Canvio® models will be available at major retailers in the fall of 2020.
Toshiba Gulf FZE will be in Hall 4, Stand C10 at GITEX 2020, offering seminars and activations that helps to prepare for future Jobs and enhance your photography hobby in the digital transformation era .
The five-day event will bring together A-list celebrities, world renowned designers, exclusive luxury brands, and industry experts.
From 13 to 17 October, fashion, beauty, and art will all come to life through a series of glittering World of Fashion celebrations as Mall of the Emirates welcomes its latest Autumn Winter 2020 fashion arrivals in the Central Atrium.
Dubai’s most exciting fashion event, World of Fashion is a glamorous celebration of style, design and all things haute couture. The five-day gathering brings the fashion sphere’s marquee names, biggest brands, and most popular influencers together to spotlight the latest trends and industry developments. Mall of the Emirates will also host the Arab Woman Awards 2020 in celebration of female achievement. With social distancing guidelines in place, the event offers a variety of experiences including artsy music, fashion videos and streamed Q&A sessions with renowned fashion experts. These events are enlivened by the activities and fashion installations developed by the expert fashion editorial team at Harper’s Bazaar.
Mall of the Emirates’ World of Fashion video showcases the mall being transformed into a grand stage for a one-of-a-kind after-hours fashion show. Titled A Night at the Mall, the unique production will come together as a hallmark fashion-meets-music video featuring top fashion personalities, models, and notable Arab women wearing a selection of Autumn Winter 2020 looks as they take over the flagship mall.
These include exclusive and inspiring video sessions featuring VIP attendees and high-profile personalities from across the worlds of fashion, beauty, and lifestyle. Sandra Choi, Creative Director of the Malaysian luxury-shoe brand Jimmy Choo, will share the inspiration behind the brand’s latest designs.
Nada Abu Saab, Marketing Director at Majid Al Futtaim – Shopping Malls, said: “World of Fashion is back for an eleventh year. We’ve curated a modern, multi-platform celebration to showcase the new shopping and customer experiences we have been developing, while offering shoppers, fashion lovers and industry insiders an immersive platform to connect, network and entertain themselves.
We’re proud of the role Majid Al Futtaim is playing in pioneering such unique experiences, as we continue to be a leader for retail innovation. We’ve worked hard to ensure that our multifaceted World of Fashion programme offers both live and virtual experiences — a testament of our ability to adapt and evolve in current times without compromising on the experiences we offer. Our priority is to keep our customers safe while still giving them access to forward-thinking and distinctive fashion and beauty showcases. With masterclasses, exclusive product reveals, and expert Q&A sessions to be held over the next few days, World of Fashion is the perfect introduction to the upcoming Autumn Winter 2020 collections.”
The event will be comprised of four segments representing the themes of Evolution, Elevation, and Empowerment. Guests can also take part in and attend a full programme of interactive in-person experiences hosted by celebrated luxury brands such as Gucci, Swarovski, and Christian Louboutin. At the Gucci Fragrance Masterclass, attendees will witness the process of selecting smells alongside a mixology demonstration. The Kids Party invites mothers and daughters to make fashionable choices together as they flip through a selection of children’s looks while creating stunning arts and crafts figures. Meanwhile, a live interview with Zeinab Al Hashemi, the creator of Swarovski’s refractive art installation and the Christian Louboutin latest AW selection, allows guests to admire the style and craft of the new season’s collections.
Globalista Extraordinaire 