Toshiba Gulf FZE appoints regional distributor, Redington Gulf to handle their memory and storage solutions product portfolio for Oman, Qatar, Bahrain, Kuwait and Saudi Arabia, formalising the partnership at GITEX 2020 in a signing ceremeony.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “To remain at the forefront and position ourselves as market leaders for storage and memory solutions, we are excited to partner with Redington and are confident that in a short time, our brands will have the market footprint it deserves. We look forward to Redington Gulf’s value added services for our products.”

“Our partnership with Toshiba/KIOXIA enables us to offer a wider choice of storage products to our partners in the region and  become their preferred distributor for sourcing storage products. As part of this agreement, Redington will ensure availability of products locally in the countries we are contracted through our robust in-country distribution capabilities and an engaged partner network.” said Jeetendra Berry, President-IT Volume Middle East, Redington Gulf.

“KIOXIA”(Previously Toshiba Memory) branded  products are being showcased at GITEX 2020 and includes microSD/SD memory cards, USB memory and SSDs, specifically designed for end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Also highlighted at GITEX was Canvio^® portable storage lineup with new applications and designs, adding new Canvio Flex^TM and Canvio Gaming^TM models along with new colors and textures. The next generation of Canvio^® designs delivers seamless portability, high storage capacity, suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. 

Toshiba Gulf FZE offered various activations at Gitex 2020 including seminars that helps to prepare for future Jobs and enhance photography as a hobby in the digital transformation era .

Canvio Flex^TM and Canvio Gaming^TM models now come with new colors and textures.

Toshiba Gulf FZE is geared to highlight the Canvio^® portable storage Series at GITEX 2020, designed to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers and students.

“The Canvio^® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio Flex^TM and Canvio Gaming^TM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” says Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.

Canvio Flex^TM is the new USB-C^® portable storage designed for PCs/Mac^® computers/iPad Pro^® mobile digital devices/Tablets for cross platform compatibility. The Canvio Gaming^TM portable storage is designed for game consoles and gaming PCs, users will be able to expand their game library easier than ever with the ability to carry up to 100 games³ (4TB) in a stylish portable case designed for popular gaming consoles and PC game systems². Canvio Gaming^TM features a firmware-customized “Always-On” mode to support responsive gameplay.

The next generation models of Canvio^® Advance and Canvio Ready^TM come in a distinctive new design that deliver portability, storage capacity, and broad capability for your PC, a great option for simple but reliable storage.

Canvio^® Advance features a unique textured design with new colors that helps content creators and photographers protect their content on the go. With portable storage, using with both auto backup, and data security software, users will be able to take life anywhere.

Canvio Ready^TM is a great storage solution for students and other entry-level users who want simple storage that’s easy to use. now featuring a new two-tone design. This portable storage offers USB plug & play, file drag & drop, and simple storage expansion for your PC.

Toshiba Gulf FZE will be showcasing the latest Canvio products in Hall 4, Stand C10 at GITEX 2020.

New microSD/SD Memory Cards, USB Memory and SSDs to be highlighted

Kioxia Corporation, the world leader in memory solutions will be showcasing “KIOXIA” branded consumer products, including microSD/SD memory cards, USB memory and SSDs at the Toshiba Gulf FZE Stand, Hall four, Stand C10 at Gitex 2020.

With its comprehensive portfolio of microSD/SD memory cards, USB memory and SSDs, Kioxia offers consumer products that are specifically designed for end-users to store their digital way of life wherever and whenever they want. Kioxia’s consumer products are mainly focused and optimized for use with smartphones, tablets and PCs, digital cameras and more.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We will be marketing Kioxa products in MEA region (including South Africa). A sense of continuity and top of mind brand recall amongst our desired stakeholders is what we endeavour to establish primarily. We have had a history of building great brands over the past few decades and we are confident that in a short time, Kioxia’s brand equity will echo that narrative. We will have a host of activations with Kioxia at our stand at Gitex this year.”

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to from the formerly known Toshiba Memory product line-up; dedicated to the development and production of innovative class-leading flash storage solutions that meets the ever-changing customer demands.

Under its new name, Kioxia is highly innovation-focused and nimbler than ever before to deliver exciting, new flash technology, and more choice in product line up for customers to benefit from Kioxia’s memory solutions. Kioxia’s mission is to create an uplifting experience and change the world by evolving “memory”.

Kioxia also provides an uplifting experience realized by a new look and feel of the memory products. Product and package design feature a fresh and modern colorful design that reflects Kioxia’s vision as an independent flash memory manufacturer. Each product contains a specific color (Light Blue, Magenta, Yellow, Light Gray, Light Green, Orange) which is used to make it highly recognizable and easier than ever for customers to select the right products for their unique application. Toshiba Gulf FZE will be in Hall 4, Stand C10.

Canvio Flex, Canvio Gaming Hard Disk Drives and Kioxia Memory Products to take centre stage at the Toshiba Stand

Toshiba Gulf FZE will be highlighting its key memory and storage solutions at Hall 4, Stand C10 at GITEX 2020, held from Dec 6th -10th, 2020. Activations include a Twitter competition where winners can walk away with four Canvio Flex External Hard Disk Drives while GITEX visitors can also enjoy KIOXIA shows at the stand and attend interesting free  seminars related to Digital photography, in particular aerial photography and cinematography using drones and UAVs.

“KIOXIA”(Previously Toshiba Memory ) branded products showcased will include microSD/SD memory cards, USB memory and SSDs, specifically designed for enabling end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative. We have been eagerly awaiting to show this at GITEX 2020 and are keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.”

Also highlighted at GITEX will be Canvio® portable storage lineup with new applications and designs, adding new Canvio FlexTM and Canvio GamingTM models along with new colors and textures.

Canvio FlexTM is the new USB-C® portable storage designed for PCs/Mac® computers/iPad Pro® mobile digital devices/Tablets for cross platform compatibility. Canvio GamingTM is the new portable game storage designed for game consoles and gaming PCs. The next generation of Canvio® designs delivers seamless portability, high storage capacity and broad compatibility for various USB devices.

“The Canvio® series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio FlexTM and Canvio GamingTM, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” adds Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.

The Canvio® portable storage Series illustrates our commitment to advancing consumer HDD design to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs. The new Canvio® models will be available at major retailers in the fall of 2020.

Toshiba Gulf FZE will be in Hall 4, Stand C10 at GITEX 2020, offering seminars and activations that helps to prepare for future Jobs and enhance your photography hobby in the digital transformation era .

The shopping mall and management division of Abu Dhabi-based Lulu Group International, Line Investments & Property LLC (LIP) boasts an impressive portfolio of malls through the Gulf and India. Moreover, with a strategic vision for future growth and development across the GCC, LIP reiterates its position as a renowned industry leader in offering the right kind of support to make any brand a sure-fire winner as it introduces its retail project in Silicon Oasis.

LIP’s latest development is Silicon Central in Dubai, a three-level retail and leisure destination that will provide an enhanced shopping experience to its neighbouring communities.

With a total of 220 stores in 81,500m2, Silicon Central will include a 9,000m2 hypermarket and a 7,800m2 department store, alongside a 35,500m2 array of retail shops and services that will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction.

Adding to the unique shopping experience, a diverse range of dining options will comprise of 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere or to enjoy a quick snack on the run.

A wide range of entertainment options are also on offer, including a 12-screen cinema, a 6,800m² Family Entertainment Centre, incorporating a 2,000m2 New Generation Entertainment Centre for both kids and grownups to stay active, plus a 2,500m² gym to keep the community in shape. It’s all about convenience and accessibility, with nothing forgotten, including 3,500 car parking spaces.

With such a broad range of options, Silicon Central is set to be the destination of choice for families and entertainment seekers throughout its immediate catchment area, which takes in a population of 500,000 people, and further afield.

LIP’s success and commitment to excellence have not gone unnoticed either, with the organisation picking up five awards at the Retail Congress MENA Awards 2019.

Held in the Ritz Carlton, DIFC, the Awards Ceremony honoured the most outstanding achievers in the shopping mall industry in the MENA region. LIP took part in the event together with entries from Mall of Um Al Quwain, Al Wahda Mall, Mushrif Mall, and Khalidiyah Mall, winning one gold and four silver awards in the following categories:

Design & Development

Mall of Um Al Quwain (Gold)

Net Operating Income (NOI) Enhancement

Al Wahda for Celebrity Visit (Silver)

Traditional Marketing:  Cause-Related Marketing

Al Wahda Mall for Operation Smile (Silver)

Traditional Marketing: Digital/Social Media

Khalidiyah Mall for Enhanced Website (Silver)

Traditional Marketing: Sales Promotion

Mushrif Mall for Talentology 2019 (Silver)

The winners of the Retail Congress MENA Awards 2019 were selected by a jury of regional and international industry experts in retail.

Mr. Salim MA, Director Lulu Group International  said, “Our vision is to enhance the retail experience for our customers and partners and receiving awards for all the malls that took part is a testimony that the Line Investments & Property team is committed to excellence in the new age initiatives and community events they bring to the malls.”

With unparalleled expertise stretching across every conceivable specialist field of endeavour, including location-sourcing, design, development, management and marketing, LIP is fully committed to being the preferred investment and property management company in the retail and real estate sector of the regions it operates in. It currently offers 360-degree retail solutions in 23 malls in six countries, with several further properties planned for the future in new cities and markets.

Both entities to provide business support to Indian companies looking to set up in the UAE

The UAE Royal family backed entity, Directions Investments Holding Co. (DIHC), under the Chairmanship of H.H. Sheikh Mohammed bin Sultan Bin Hamdan Al Nahyan and Franchise India, Ltd, the largest franchise and management company in South Asia announce a strategic partnership to support Indian businesses that wish to set up their Manufacturing, Retail, Trading, Representation or Marketing office in UAE. 

The alliance will open a gateway for competitive advantage in exploiting opportunities and avoiding pitfalls when operating in the MENA and APAC regions by Indian Companies.

With about 3.3 million Indian migrants in the UAE alone (according to the UN’s migration report in 2017), constituting almost 27-plus percent of its population, it is a big competitive advantage for an Indian company to plan its expansion in the UAE.

Franchise India Ltd  under the Chairmanship of Mr. Gaurav Marya seeks to assist Indian companies with setting up their Local Limited liability company and do business with government and private companies in the UAE under the direct guidance of the Royal Family office.

“Through our Value Added Services Program, we provide a platform where our JV partners and Sponsorship Program, find the necessary elements to launch, grow and succeed” said Zulfiquar Ghadiyali, DIHC.

Globalization and global markets are of considerable relevance, principally owing to the pragmatic growth effects of cross- border enterprise and investment. Moreover the next normal comes with a highly potent business environment, where approaches to incorporate sustainability and resiliency to withstand the uncharted outside shocks becomes equally important for decision making and strategic planning by business owners.

The presence of a huge Indian diaspora is a big plus for Indian companies for zeroing down in the UAE and is a great market to replicate a successful Indian business model. Being an affluent market where retail is quite well developed, the potential market is as big as many other emerging markets but highly concentrated.

Expertise and Experience about the Laws of the land is vital to start a business in the UAE market. The Investor Friendly UAE Government has been taking steps to make the process easier for Indian consumer and manufacturing brands to enter the UAE, especially Abu Dhabi. Finding a trustworthy sponsor or partner can be tedious for Indian entrepreneurs and that is where this channel partnership will make the process easier and shorter” said Gaurav Marya, Chairman, Franchise India.

The Project is to create visibility and attract leading investors, businesses and organisations to understand the commercial and competitive capabilities of Abu Dhabi by recommending participation in and through specifically curated relevant programs, site tours, inward delegations and networking forums.