Fortinet Becomes Official Cybersecurity Partner of the European Tour

Fortinet, a global leader in broad, integrated and automated cybersecurity solutions today announced a multi-year partnership with the European Tour.  As an Official Tour Partner and Official Cybersecurity Partner, Fortinet will provide its expertise and innovative security solutions to support the Tour’s digital innovation journey.

The European Tour hosts one of the largest and most complex “Bring Your Own Device” environments in the sports industry, with up to 25,000 fans, media and key stakeholders attending tournaments each day on its flagship European Tour – which becomes the DP World Tour next season – spread across a 47-tournament season in 27 countries. The Fortinet Security Fabric – which offers a broad set of automated, integrated solutions supported by advanced threat intelligence and AI-enabled security services – will enable the European Tour to enhance its security analytics, reporting and response capabilities at tournaments, as well as implement a zero-trust security approach.

The European Tour also operates a hybrid cloud environment for its office and tournament-based services around the globe. By partnering with Fortinet, the Tour will benefit from Fortinet’s adaptive cloud security solutions to bring advanced security, broad visibility and control across the Tour’s cloud infrastructures and increase the speed of its operations.

Speaking about the new partnership Michael Cole, Chief Technology Officer at The European Tour said; “In recent years we have pioneered the Tournament-As-A-Service concept, which packages intelligent and connected golf course systems into a cloud-based “smart city” solution that can be rolled out at any tournament. As we continue to bring this concept to life, Fortinet’s platform approach, through its Security Fabric offering, will further enhance the management, monitoring and agility of this complex operation and make sure we give our various stakeholders – whether that be fans, media, partners or players – an exceptional and secure experience.”  

John Maddison, EVP of Products and CMO at Fortinet said; “The European Tour delivers an amazing experience – in equal measure for their fans and world class golfers. As the European Tour’s Official Cybersecurity Partner, our company will bring its deep expertise in cybersecurity innovation to the world of golf.  We are thrilled to be working together with the European Tour, to accelerate its digital innovation journey thanks to the Fortinet Security Fabric, enabling broad visibility, seamless integration and granular control and automation.”

Max Hamilton, Commercial Director at the European Tour, added; “Following the ongoing and extensive transformation of the European Tour’s technological landscape, we have been keen to find a new partner that will help protect our investments and keep us at the forefront of technology in sport. Technology plays such an integral role in modern golf and Fortinet’s innovation and expertise will enhance our ability to successfully deliver a secure experience. It’s a true partnership in every sense of the word and further demonstrates our excellent commercial momentum.”

Embraer Announces a Contract with Overland Airways for Up to Six E175s

Embraer has announced today, at the Dubai Air Show, a firm order for three new E175, plus three purchase rights for the same model of aircraft, with Overland Airways, from Nigeria. The 88-seat aircraft, with premium class cabin configuration, will be delivered from 2023. The deal is worth at USD 299.4 million, at list price with all purchase rights being exercised.

These aircraft will increase the domestic flights and allow to expand more regional routes. The president and CEO of Overland Airways, Capt. Edward Boyo, said, “we are confident that this is the right moment to invest, as regional aviation is on an optimistic post-pandemic recovery. Our customers will really enjoy all comfort in the E175, and we appreciate our partnership with Embraer.”

Cesar Pereira, Vice-president for Europe, Middle East and Africa, Embraer Commercial Aviation said, “we are proud of this partnership with Overland and to support their regional expansion. We are seeing growing long-term demand for rightsized aircraft to deliver profitable domestic connections in Nigeria.”

During the pandemic, the E175 has been a vital tool for many regional airlines, as they are perfectly suited to rebuilding network, enhancing frequencies and efficiently adding capacity to meet demand that has been gradually recovering.

Aeroter and Savback sign exclusive five-year sales agreement for VRT500 helicopter at Dubai Airshow 2021

Singapore-based Aeroter today announced an exclusive five-year agreement with Swedish company Savback Helicopters AB to distribute and sell its innovative VRT500 light, single-engine helicopter. From its headquarters in Sweden, Savback will also cover sales representation of the aircraft in Norway, Denmark, and Finland.

The co-axial format VRT500 helicopter is on display at the Dubai Airshow, which is being held during 14-18 November at Dubai World Central Airport.  Aeroter CEO Alexander Okhonko leads the company’s participation at  Booth S14 in the exhibition hall.

The partners have identified a ripe market for the VRT500 from discerning European buyers.  Confirming the new partnership, Mr. Okhonko commented: “We are delighted to have made this agreement with our new Swedish partners.  Savback has built a strong global reputation marketing helicopters for civil use, and built a solid presence in Sweden, Norway, Denmark, and Finland.”

Mr. Okhonko continued.  “We plan to start deliveries of the VRT500 and are aiming to secure a 10% share of the global rotorcraft market for single turbine-engined helicopters between 2024 and 2042.”

The co-axial rotor format of Aeroter’s VRT500 has long been favoured in a number of successful aircraft designs, and its two sets of counter-rotating blades on a single mast removes the requirement for a tail rotor. It also provides opportunities to land in a smaller area, owing to the lack of tail and tail boom.

Head of Sales & founder Michael Savbäck, added: “We are very proud and honoured to be working with the capable and innovative people at Aeroter, and are delighted to be able to bring this exciting helicopter to the Scandinavian market.”

“The VRT500 highlights a gap in the market for light single-engine helicopters which we have long identified.  The helicopter’s versatility fulfils the requirement for six-seat passenger transport – attractive for VIPs, strong and safe for aerial work, and a very safe rotor system without the hazard of a tail rotor,” he stated.

Test flying of the VRT500 prototype will begin in 2022 in Italy in conjunction with Vertex Aero srl.  The location of the final production line is to be determined from a shortlist currently under consideration. 

Powered by the Pratt & Whitney PW207V engine, the aircraft has been designed to reach speeds of up to 250 km (155 mph) with a range of up to 900 km (559 miles) and a payload of up to 800 kg (1,763 lb). 

The VRT500 will feature new-generation avionics from Thales.

Last month Aeroter selected Swiss simulator company Bruner Elektronik to produce a Virtual Reality full-motion simulator for the aircraft, which will be used for demos and test flights at trade shows.

Aeroter is already working with EASA and expects certification of the VRT500 under their jurisdiction in 2024. The first 20 helicopters from the production line are already sold and are scheduled for delivery to customers in Europe and Asia.

UAE to host Cybertech Global Conference

Renowned international exhibition and conference is the largest networking event for the cyber industry in this region


The renowned in-person largest networking event for the cyber industry, the Cybertech Global Conference 2022 returns to Dubai for the second time in full scale after Covid and is being held on the 13 to 14th of June 2022. This event will highlight the latest technological innovations, challenges and solutions to combat threats within the global cyber arena.

With a grand exhibition hall and a cutting-edge conference, Cybertech Global gathers thousands of C level decision makers and brings new market opportunities for multinational corporations, startups, private and corporate investors, venture capital firms, government entities and academia. The first edition held in 2021 was attended by His Highness, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai.

As more organisations become aware of high risks and incidents, investments in cybersecurity is increasing and an average of 65% of organisations expect a rise in cyber spending this year. A recent PwC survey showed that more than half the CISOs and CIOs have not fully mitigated the risks associated with remote work (50%), digitization (53%) or cloud adoption (54%). 

Hence, the Cybertech Global Conference is the perfect platform to foster expert collaborations, create new business opportunities with a wide range of sectors with conference sessions and special events highlighting AI, Advanced IoT, Big Data, Cloud, Blockchain, and focuses on a wide spectrum of different sectors ranging from Finance and Insurance, SCADA/ICS, Mobile and Communications, Health Industry, Smart Mobility, and many more.

Cybertech Global Conference provides attendees and companies alike with a unique opportunity to network, strengthen existing alliances and form new ones, all while becoming acquainted with the latest innovations and solutions from the international cyber community.

The UAE as an international hub for technology and innovation will use the event to break boundaries of global innovation. The conference is also a platform to present new cybersecurity programs, while innovative young startups present their cutting-edge developments and obtain global exposure.

A press conference was held on November 15, 2021 to announce the latest edition of Cybertech Global at Jumeirah Emirates Towers, Dubai. The key speakers were H.E. Dr. Mohamed Al Kuwaiti, Head of Cybersecurity, UAE Government, Amir Rapaport, Founder and Chief Editor of Cybertech and co-author of ‘Cybermania’, and Ankit Shukla, Managing Director, QNA Marcom.

QNA Marcom is the local marketing partner for Cybertech Global. QNA is the leading provider of market intelligence and events for the information technology sector in the EMEA region. Having created its niche as a marketing consultant and researcher, QNA offers global, regional, and local expertise on technology and industry opportunities.

Amir highlighted the experience of bringing Cybertech Global to Dubai in 2022, the vision for this event, the significance of innovation in the cyber domain and the uniqueness of this event as compared to Cybertech in Tel Aviv, New York, Singapore, Rome, Tokyo, Kigali or Miami.

Dr. Al Kuwaiti and Ankit Shukla joined Amir to talk about the biggest cyber threats and opportunities in 2022 for UAE, the region and globally as well as the latest trends in the cyber security sector.

Cybertech Global Conference attracts C-Level executives, investors, professionals, and government officials, from over 80 countries worldwide. Attendees will engage with the best and the brightest from the cyber industry and beyond.

flyadeal Signs CFM56-5B Services Agreement with GE

Low-cost carrier flyadeal, a subsidiary of Saudi Arabian Airlines, has signed a seven-year TrueChoice™ Overhaul agreement during the Dubai Airshow to cover CFM56-5B* engines that power its 11 A320-200 aircraft fleet. The TrueChoice Overhaul agreement provides time and material required to overhaul flyadeal’s fleet of CFM56-5B engines.

“GE Aviation is honored to provide Maintenance, Repair and Overhaul services and material to support flyadeal’s growth in the Middle East. This agreement will enable us to provide high-quality OEM service to keep flyadeal’s CFM56-5B engine fleet flying,” said Russell Stokes, GE Aviation Services president and chief executive officer.

As part of the agreement, GE Aviation provided flyadeal an end-to-end engine management solution, combining engine overhaul services along with logistics for engine removals, changes and leases. Previously, the cost and logistics of engine removal, delivery and collection was the responsibility of the airline or lessor customer. The company’s turnkey approach means these logistics will be handled by GE and its suppliers.

“We are delighted to be working with GE Aviation in developing its first integrated turn-key engine services program which addresses the complete A to Z needs of flyadeal under a single vendor agreement between GE and flyadeal. It’s a testament to how a true low fare operator like flyadeal is driving innovation and change by working closely with key partners willing to adapt to the specific operational needs of flyadeal,” said Mike Hewitt, chief operating officer of flyadeal.

GE Aviation is providing flyadeal integrated overhaul and engine change services through Caerdav, an independent aviation Maintenance, Repair and Overhaul (MRO) provider that is a GE vendor in this agreement.

“This idea represents a new way of doing business for GE, and we are proud to be one of their trusted MRO suppliers. Through working closely with Caerdav, GE will be able to offer their customers a more streamlined, efficient and cost-effective way of managing their engine requirements,” said Joachim Jones, group CEO for Caerdav.

The TrueChoice suite of engine maintenance offerings incorporates an array of GE capabilities and customization across an engine’s lifecycle. Each TrueChoice offering is underpinned by GE Aviation Fleet Support’s 24/7 Remote Monitoring and Diagnostics to help reduce maintenance burden and service disruptions for customers.

™TrueChoice is a trademark of GE.

*CFM56 engines are a product of CFM International, a 50-50 joint company between GE and Safran Aircraft Engines.

Acropolis Aviation’s Airbus ACJ320neo on show in Dubai

Dubai Air Show 2021 debut for G-KELT

Acropolis Aviation was the launch customer for Airbus’ new ACJneo single-aisle family in May 2015, during EBACE in Geneva.  This week’s 2021 Dubai Air Show will see G-KELT make its first public appearance on the static at the Dubai World Central (DWC) Airport venue – for Airbus Corporate Jets.

The aircraft entered service in March 2020, sporting a distinctive, luxurious cabin design by Yves Pickardt from Alberto Pinto and installed by leading completion specialist AMAC Aerospace at its Basel Airport facilities in Switzerland. “We are absolutely delighted Airbus Corporate Jets is showcasing our aircraft at the Dubai Air Show”, commented Acropolis’ CEO Jonathan Bousfield. “We are very much looking forward to presenting the aircraft to our Middle Eastern clientele for the first time.”

G-KELT can accommodate up to 19 passengers, sleeping 17 on fully lie-flat beds, with luggage space for over 100 pieces of baggage and the support of a crew of six. The aircraft is also certified for extended-range flights of up to 12 hours and low visibility ‘CAT 3A’ landing minima in severe weather conditions. Flight entertainment and onboard connectivity is via Collins Aerospace and Satcom Direct.

Leonardo’s AW609 to take central stage at Dubai Airshow 2021

Leonardo’s participation at the air show is centered on the future of flight and advanced electronics. Leonardo is a leader in military pilot training, offering a turnkey training solution including platforms, systems and services that guarantees the highest standards of quality at every stage of training to customers worldwide. In the UAE, Leonardo has provided more than 100 helicopters, advanced naval technologies, secure communications, space technologies and training aircraft

Leonardo, the Italian-headquartered global aerospace and defence company, is presenting its revolutionary AW609 tiltrotor for the first time in the region at the 2021 Dubai Airshow (14-18 November). With a stand (booth 530 – UK Pavilion) and an outdoor static area (Pavilion S19) at the event, Leonardo is ready to welcome visitors to see some of its most advanced technologies, including the only tiltrotor in the market set to receive civil certification. Other high-tech equipment on show will include advanced electronics, helicopters and defence technologies.

“In 2019, the Dubai Airshow was the last major Aerospace and Defence event before the pandemic – says Pasquale Di Bartolomeo, Leonardo Chief Commercial Officer –: and this year’s edition, taking place as we start to emerge from the global emergency caused by Covid-19, is going to be an important showcase for Leonardo. We are sure that the event will be a success even in a time of ongoing caution, just like the

Emirati government’s hugely impressive and safe Expo 2020 Dubai which Leonardo is currently proudly contributing to. Our partners in the UAE and in the whole Middle East continue to be of great importance to Leonardo and we believe that the Dubai Airshow will give us the chance to further strengthen these ties and pursue a range of business opportunities.”

That close relationship between Leonardo and its regional partners is behind the company’s choice to present the AW609 tiltrotor at Dubai Airshow 2021, marking its first appearance at an aerospace and defence exhibition outside Europe and the U.S. The AW609 is an impressive feat of engineering: with its ability to change the position of its two rotors in less than 60 seconds, it can take-off vertically like a helicopter while performing in-flight like an aeroplane. Capable of carrying out a variety of missions, from passenger transport and medical care to civil protection and search and rescue, the AW609 can fly at over 500 km/h. It has a range of almost 1,400 km, which increases to over 2,000 km with auxiliary tanks. The AW609, on display at the Dubai Airshow, was flown to Dubai for the opening ceremony of the innovative helicopter terminal, built by Leonardo in partnership with Falcon Aviation Services at the Expo 2020 Dubai site. Here the company also launched ‘Agusta’, reinvigorating the iconic helicopter brand as the marker for Leonardo’s VIP transportation products and services.

At booth 530 in the UK Pavilion, Leonardo will be presenting its gold-standard aircraft protection technology in the form of BriteCloud and Miysis DIRCM as well as advanced electronics for airborne surveillance, represented by its Osprey AESA radar and SAGE electronic support measures system. BriteCloud is a countermeasure for combat, transport and special mission aircraft that provides latest- generation protection from radar-guided surface-to-air and air-to-air missiles. Fired like a flare, it contains a powerful miniature jammer that seduces incoming missiles towards BriteCloud as it falls away from the aircraft, ensuring that the missile detonates far away from its intended target. Then for protection against InfraRed (IR)-guided threats, Leonardo’s Miysis DIRCM uses a high-powered laser to ‘dazzle’ incoming missiles, forcing them away from their intended target. Leonardo’s decades of experience in laser and precision targeting enables this to happen at lightning-fast speed, allowing Miysis to defend against multiple, simultaneous incoming missiles.

Ensuring that aircraft crews have access to the highest level of situational awareness, the Osprey radar offers multi-domain AESA capabilities, meaning it can support a wide variety of missions and provide maximum field of view on a variety of platforms – be they fixed wing, rotary wing or uncrewed. For customers looking for an electronic intelligence capability, the Leonardo SAGE system delivers a unique level of situational awareness to operators. Notably, the system has been integrated into the General Atomics Aeronautical Systems, Inc. MQ-9B SeaGuardian Remotely Piloted Aircraft System (RPAS) and is being offered to customers as a fully-integrated capability on-board that system.

Leonardo’s technologies have been contributing to the security and defence of the Emirates for over fifty years and the Company continues to work – via its local branch in Abu Dhabi – with the UAE government, Armed Forces and partners. Leonardo technologies have equipped Emiri Armed Forces as far back as the mid ‘70s, with the supply of SF-260 basic trainers and OTO 76/62 naval guns. Since then, Leonardo has provided integrated naval systems for combat management, defence systems, naval radars, fire control systems, missile electronics and military radios for more than 40 ships in the UAE, including Ghannatha, Baynunah, Falaj 2 and Abu Dhabi-class corvettes. Based on this track record, last February Leonardo announced it submitted an offer to Tawazun proposing itself as partner for the design and development of the UAE national Combat Management System, which will be the pillar of the UAE Navy’s future naval assets and it will ensure the legacy for the progressive upgrade the existing fleet. Leonardo high-tech platforms in the UAE include more than 100 helicopters, secure communications applications, space technologies and training aircraft, including the Aermacchi MB-339 jet trainer, chosen for Emirati national aerobatic team Al Fursan. Leonardo is proud that the Al Fursan pilots have trained in Italy, using the company’s aircraft and teaching systems.

In fact, Leonardo is a world leader in the training sector thanks to its M-345 and M-346 and can cover the entire pilot training syllabus. The new Fighter Attack version of the M-346, already delivered to its first international customer, retains all the characteristics of the advanced trainer version while also being a light fighter aircraft capable of carrying out a wide range of operational missions at far lower costs than other front-line fighters. As advanced pilot training continues to be needed in the region, Leonardo is ready to host students at the International Flight Training School (IFTS), a strategic collaboration between the Italian Air Force and Leonardo. Just a few weeks ago the IFTS announced its third customer and an expanded IFTS campus is under construction at Decimomannu Air Force Base in Sardinia. This will be an advanced flight academy able to host students and technical staff, with facilities including accommodation, recreational areas, a cafeteria and sports facilities. Its infrastructure will underpin the operations of a fleet of 22 M-346 aircraft (designated T-346A by the Italian Air Force). An entire building will be home to the Ground Based Training System (GBTS), with classrooms and a modern training system based on latest- generation simulation equipment.

flydubai participates at the Dubai Airshow with one of its Boeing 737 MAX 8 aircraft

flydubai, the Dubai-based airline, is participating at the Dubai Airshow for the seventh time, joining the static aircraft display with one of its Boeing 737 MAX 8 aircraft. The Airshow, which is held from 14 to 18 November, will give visitors the opportunity to experience the airline’s interior and onboard product. In addition, flydubai has unveiled a new livery design feature in celebration of the UAE’s 50th anniversary and it will take part in the official formation flight at the Dubai Airshow.

Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “we are delighted to be back at the Dubai Airshow, especially during this historic year in which we celebrate our nation’s 50th anniversary. As travel begins to open up and the world begins to connect once again, it gives those of us in the aviation industry an opportunity to be optimistic and what better place to share this sentiment than with key stakeholders at the Dubai Airshow. It is also a great platform to showcase our Boeing 737 MAX 8 aircraft which offers our passengers an enhanced onboard experience and operational efficiencies.”

The aircraft on display is one of flydubai’s 18 Boeing 737 MAX 8 aircraft that is part of its single fleet-type of 55 Boeing 737 aircraft, which also includes 34 Next-Generation Boeing 737-800 and 3 Boeing 737 MAX 9 aircraft. With a flying range of 6,560 km, a LEAP-1B engine from CFM international and enhanced fuel efficiency, the MAX is designed to help improve overall fleet performance and operational flexibility. The size of the aircraft has been refined to allow for improved space in the cabin which features the innovative Boeing sky interior. The flowing lines of the gently-sculpted side walls provide a sense of spaciousness making the cabin welcoming and relaxing and the innovative LED lighting system can be adjusted for any ambience requirements. Since its return to service, the airline’s Boeing 737 MAX aircraft have completed more than 23,000 flight hours.

flydubai’s MAX 8 has a configuration of 166 seats, with 156 in Economy Class and 10 in the Business Class cabin, delivering an enhanced onboard experience for passengers through optimised space. The Business Class seat is designed to provide extra space and privacy with its high curved shell providing comfort and a sense of seclusion. It also features a flatbed, and when fully reclined the seat measures 78 inches, allowing passengers to sleep comfortably. The seat is also fitted with a 15.6-inch 1080p HD built-in touchscreen to enjoy a wide range of entertainment. The RECARO economy seat provides comfort through a generous seat pitch for passengers to sit back, relax and enjoy their flight.

To mark the 50th anniversary of the UAE, flydubai has unveiled a newly designed decal on its aircraft. The new design feature is inspired by the flydubai logo, while the circle breaks into colourful triangles which symbolise the celebration of this important milestone. flydubai’s two primary colours are incorporated in the design; whereby the orange symbolises the sun and sand in the desert and the blue stands for the sky and sea reflecting Dubai’s landscape and coastline.

With travel restrictions gradually easing and more countries opening up for international travel, flydubai has grown its network to more than 95 destinations in 50 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East and the Indian Subcontinent. The carrier has recently resumed flights to Naples, Prague and Zagreb and has launched operations to Ankara, Budapest, Ljubljana, Salzburg, Sohar and Warsaw.

Passengers who book a flydubai flight to Dubai will enjoy a complimentary 1-day ticket to visit Expo 2020 Dubai, which will take place from 01 October 2021 to 31 March 2022. The initiative is valid for all bookings that were made from 01 January 2020 for travel during the event dates.

A technological migration to the metaverse era is well underway

As data becomes the fifth factor of production after land, labor, capital and technology, our world is also hitting a brand-new milestone, a parallel world comprising ones and zeros known as the metaverse. The biggest difference between the metaverse and previous virtual products built on digital technology is that the purpose of the metaverse is to create a systematic and complex digital world based on multiple digital technologies, in which data validation, pricing, trading, and empowerment are all fully realized.

Assessing the development of the Internet at this present moment, we have brought together digital technologies such as VR, AR, 5G, cloud computing, Internet of Things, artificial intelligence, etc. These technological innovations have created a sense of the immersion, participation, interaction, openness and other experiences that characterize the metaverse. The advent of the metaverse will drive the Internet of Information and the Internet of Value towards a new evolutionary direction. In the metaverse, people will discover a new way of living, one that distinguishes them from the physical world and offers an opportunity to reinvent their lives.

The vitality of the digital ecology that pours from uncertainty

While many people will bear witness to the metaverse’s arrival, Roger Wu, who has 25 years of IT industry experience and has been deeply involved in the digital industry for the past six years, is one of the few participants promoting the future of digital construction.

He has long been at the forefront of the wave of technological change leading to the metaverse, focusing on the construction of infrastructure for the coming era. In his view, a massive technological migration is underway. For the creation of the digital world, Roger Wu argues that the industrial logic of the metaverse, or Web3.0, is distinct from the linear development of the current Internet era, exhibiting emergent features that imply an unclear process but a definitive ultimate goal.

Amid this uncertainty, new digital technology has a high level of tolerance and can be seamlessly integrated with all links of the industrial chain, thereby unleashing new vitality. The ultimate goal is to optimize resource allocation, reduce excessive resource waste in the physical world, and meet the needs of the spiritual world with minimal energy consumption in the virtual world.

From a specific analysis perspective, distributed networks can firstly in terms of economics optimize the allocation of resources, allowing resources that were originally centralized on a large scale to be provided in a more decentralized form. Decentralizing resources also makes redeployment more flexible, as idle resources can be allocated to different demand scenarios, achieving refined management of on-demand allocation. The achievement of such a paradigm relies less on human factors and more on technical governance.

Within technological evolution, data governance is an indispensable part of the development of the metaverse. In terms of data security, the decentralized organizational model of data will continue to strip away the problems caused by platformization and centralization, and architecturally gives everyone the right to realize the value of data and achieve freer data flow.

Roger Wu points out that existing network technology does not solve the problem of the production relationship between data producers (individuals or legal entities) and users. For example, customers need to provide their consumption data generated on the Taobao platform to the Tencent platform. At this time, users find that the current form and technology of Internet products fall short of requirements, and there is no cross-platform data flow between producers and users. The immediate needs of users are the protection of their private data as well as the free flow and convenient use of their own data.

The contradiction between the pursuit of commercial interests of large platforms and the personal needs of users has shackled the development of the Internet industry, but infrastructure for the flow of data elements is being built as part of the development of Web3.0 technology powered by the metaverse – a more efficient way to allocate resources that will open up a new market.

Take ESG as the criterion to gain a foothold of the key ecological juncture

In this new market, Roger Wu believes it is critical to first deploy at the core nodes of the ecosystem. Taking mobile Internet as an example, most people think moving the Internet to mobile phones marked the start of this era, but in fact, the reason why Apple succeeded in creating its ecosystem was that it deployed smartphone hardware, application stores, and applications in tandem. The same is true for the ecological establishment of the metaverse.

Firstly it is necessary to identify the core position in the metaverse and then deploy rapidly. At present, Roger Wu is following this ecology structure and investing in different industrial chain links in the hopes that the establishment of the underlying system ecology will promote the ecological market of the entire metaverse, laying the most core foundation for achieving the goal of the metaverse.

In 2019, Roger Wu founded Anmai Cloud, which emerged with the expectation of opening up a new blue ocean market, creating digital infrastructure with ESG standards under the ecology of the metaverse, establishing a green digital and intelligent industrial supply chain, and conducting environmental assessments at all stages from the selection of raw materials, technology development, product design, energy consumption methods, and cooperation partners, so as to achieve a sustainable industrial ecology.

With the resource optimization brought about by distributed architecture, lower usage costs can be achieved. By altering the resource invocation mechanism, the new infrastructure will drastically cut deployment costs. According to Roger Wu, ESG is the cornerstone for ensuring the industry’s continued health, and the only responsible construction is the one that actually produces value.

From his founding of Anmai Cloud to the investment in the broader industrial ecosystem, Roger Wu has persistently sought to advance industrial growth and innovation. In his view, researching the nature of innovation is more intriguing than the return on investment. As the “1” in “1+N”, Anmai Cloud is promoting construction of the entire metaverse’s ecology. It is providing technical support for more industries and empowering the higher-level supply chain, building the core technical infrastructure surrounding Web3.0 in preparation for welcoming the metaverse.

#TrendingBusinessInsights #GlobalTrendMonitor #Technology #AnmaiCloud #metaverse #IoT #Innovation #UAE #mydubai #magazine #media

Talkwalker & HubSpot: Publish Social Media Trends 2022 Report

2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year.

To make sure you’re fully prepared to tackle the upcoming year, Talkwalker and HubSpot dug deep to find the trends that will generate the most success for your brand. Take advantage of valuable insights from 70+ industry experts and professionals – like Ramez Shehadi, Ali Matar, Shant Oknayan, and Antoine Caironi to help you make the best decisions for your brand.

Download the report

This year, Talkwalker surveyed frontline industry professionals as well as experts to identify the trends that they’re utilizing on a daily basis. People just like you who are trying to tap into what consumers want and need, have given their insight into the most significant trends.

Download the full report now for:

  • Data-driven insights into the top 10 trends you’ll need to succeed in 2022
  • Specific examples from global brands, like TikTok and Louis Vuitton, showing you the trends in action.
  • 50+ takeaways every marketing professional can apply now to stay on top.

Show me the trends for brand survival