A technological migration to the metaverse era is well underway

As data becomes the fifth factor of production after land, labor, capital and technology, our world is also hitting a brand-new milestone, a parallel world comprising ones and zeros known as the metaverse. The biggest difference between the metaverse and previous virtual products built on digital technology is that the purpose of the metaverse is to create a systematic and complex digital world based on multiple digital technologies, in which data validation, pricing, trading, and empowerment are all fully realized.

Assessing the development of the Internet at this present moment, we have brought together digital technologies such as VR, AR, 5G, cloud computing, Internet of Things, artificial intelligence, etc. These technological innovations have created a sense of the immersion, participation, interaction, openness and other experiences that characterize the metaverse. The advent of the metaverse will drive the Internet of Information and the Internet of Value towards a new evolutionary direction. In the metaverse, people will discover a new way of living, one that distinguishes them from the physical world and offers an opportunity to reinvent their lives.

The vitality of the digital ecology that pours from uncertainty

While many people will bear witness to the metaverse’s arrival, Roger Wu, who has 25 years of IT industry experience and has been deeply involved in the digital industry for the past six years, is one of the few participants promoting the future of digital construction.

He has long been at the forefront of the wave of technological change leading to the metaverse, focusing on the construction of infrastructure for the coming era. In his view, a massive technological migration is underway. For the creation of the digital world, Roger Wu argues that the industrial logic of the metaverse, or Web3.0, is distinct from the linear development of the current Internet era, exhibiting emergent features that imply an unclear process but a definitive ultimate goal.

Amid this uncertainty, new digital technology has a high level of tolerance and can be seamlessly integrated with all links of the industrial chain, thereby unleashing new vitality. The ultimate goal is to optimize resource allocation, reduce excessive resource waste in the physical world, and meet the needs of the spiritual world with minimal energy consumption in the virtual world.

From a specific analysis perspective, distributed networks can firstly in terms of economics optimize the allocation of resources, allowing resources that were originally centralized on a large scale to be provided in a more decentralized form. Decentralizing resources also makes redeployment more flexible, as idle resources can be allocated to different demand scenarios, achieving refined management of on-demand allocation. The achievement of such a paradigm relies less on human factors and more on technical governance.

Within technological evolution, data governance is an indispensable part of the development of the metaverse. In terms of data security, the decentralized organizational model of data will continue to strip away the problems caused by platformization and centralization, and architecturally gives everyone the right to realize the value of data and achieve freer data flow.

Roger Wu points out that existing network technology does not solve the problem of the production relationship between data producers (individuals or legal entities) and users. For example, customers need to provide their consumption data generated on the Taobao platform to the Tencent platform. At this time, users find that the current form and technology of Internet products fall short of requirements, and there is no cross-platform data flow between producers and users. The immediate needs of users are the protection of their private data as well as the free flow and convenient use of their own data.

The contradiction between the pursuit of commercial interests of large platforms and the personal needs of users has shackled the development of the Internet industry, but infrastructure for the flow of data elements is being built as part of the development of Web3.0 technology powered by the metaverse – a more efficient way to allocate resources that will open up a new market.

Take ESG as the criterion to gain a foothold of the key ecological juncture

In this new market, Roger Wu believes it is critical to first deploy at the core nodes of the ecosystem. Taking mobile Internet as an example, most people think moving the Internet to mobile phones marked the start of this era, but in fact, the reason why Apple succeeded in creating its ecosystem was that it deployed smartphone hardware, application stores, and applications in tandem. The same is true for the ecological establishment of the metaverse.

Firstly it is necessary to identify the core position in the metaverse and then deploy rapidly. At present, Roger Wu is following this ecology structure and investing in different industrial chain links in the hopes that the establishment of the underlying system ecology will promote the ecological market of the entire metaverse, laying the most core foundation for achieving the goal of the metaverse.

In 2019, Roger Wu founded Anmai Cloud, which emerged with the expectation of opening up a new blue ocean market, creating digital infrastructure with ESG standards under the ecology of the metaverse, establishing a green digital and intelligent industrial supply chain, and conducting environmental assessments at all stages from the selection of raw materials, technology development, product design, energy consumption methods, and cooperation partners, so as to achieve a sustainable industrial ecology.

With the resource optimization brought about by distributed architecture, lower usage costs can be achieved. By altering the resource invocation mechanism, the new infrastructure will drastically cut deployment costs. According to Roger Wu, ESG is the cornerstone for ensuring the industry’s continued health, and the only responsible construction is the one that actually produces value.

From his founding of Anmai Cloud to the investment in the broader industrial ecosystem, Roger Wu has persistently sought to advance industrial growth and innovation. In his view, researching the nature of innovation is more intriguing than the return on investment. As the “1” in “1+N”, Anmai Cloud is promoting construction of the entire metaverse’s ecology. It is providing technical support for more industries and empowering the higher-level supply chain, building the core technical infrastructure surrounding Web3.0 in preparation for welcoming the metaverse.

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Talkwalker & HubSpot: Publish Social Media Trends 2022 Report

2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year.

To make sure you’re fully prepared to tackle the upcoming year, Talkwalker and HubSpot dug deep to find the trends that will generate the most success for your brand. Take advantage of valuable insights from 70+ industry experts and professionals – like Ramez Shehadi, Ali Matar, Shant Oknayan, and Antoine Caironi to help you make the best decisions for your brand.

Download the report

This year, Talkwalker surveyed frontline industry professionals as well as experts to identify the trends that they’re utilizing on a daily basis. People just like you who are trying to tap into what consumers want and need, have given their insight into the most significant trends.

Download the full report now for:

  • Data-driven insights into the top 10 trends you’ll need to succeed in 2022
  • Specific examples from global brands, like TikTok and Louis Vuitton, showing you the trends in action.
  • 50+ takeaways every marketing professional can apply now to stay on top.

Show me the trends for brand survival

Talkwalker adds TikTok analytics to their Consumer Intelligence platform

Additional TikTok data coverage enables brands with Generation Z consumer intelligence.

Talkwalker, a leading consumer intelligence company,

announced today that it is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.

Talkwalker analyzes millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance.

“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker CEO. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”

Brands will be able to use our platform to:

  • Measure the impact of their campaigns
  • Monitor competitor activities
  • Identify and analyze the impact of brand influencers
  • Find the videos that are driving brand conversations

Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.

Powered by a highly personalized content recommendation system, TikTok can help brands gain exposure to and connect with a qualified, engaged audience. Brands that want to connect with consumers need to be TikTok savvy. – Excerpt from Talkwalker’s latest Social Media Trends 2022 report.