Forsan Central Mall to open next year in the heart of Khalifa City

A new Mall in the heart of Khalifa City

Line Investments & Property LLC, the shopping mall development and management arm of Lulu Group International, introduces Forsan Central Mall as an all-in-one shopping, dining and entertainment destination set to open in August 2020.

Designed around the concept of a bamboo forest with a restful ‘garden in the city’ ambience, the Mall is located strategically in central part/area Khalifa city.

Mr. Wajeb Al Khoury, Director of Line Investments and Property LLC said, “Forsan Central Mall’s strategic location in the heart of Khalifa city , nature inspired ambience, extensive retail offering, unique dining concepts, iconic experiences at the family entertainment centre and the state-of-the-art cinema will keep residents and visitors engaged and entertained all year round and offer every convenience at the doorstep.”

Forsan CentralMall offers a state-of-the-art Lulu Hypermarket with a brand-new design concept, trendy fashion retailers, electronics shops, bookstores, school supplies, home decor stores as well as retailers for perfumes, cosmetics and personal care in a three level one stop destination mall. A nine-screen cinema offers cinemagoers the ultimate movie experience in state-of-the-art theatres or have the option to enjoy an interactive family entertainment centre.

There will be cafés and a wide choice of diverse global cuisines and specialties including Indian, Arabic, gourmet burgers, vegan, seafood, popular brands and themed restaurants, juice bars, gourmet food vendors and ice cream outlets. The experiential dining options in the highly atmospheric indoor garden will in itself be calming and relaxing. On the first floor, a number of international restaurants and Quick Service Restaurants (QSR) cater to those regular to the mall and crave variety.

Services at Forsan Central Mall include banks and financial services, beauty salons and spa, telecommunications services, laundry services and tailors. The Mall has 1,258 parking spaces across two levels.

Forsan Central Mall is 70% completedand is scheduled for handover to tenants for fit out in January 2020. With a GLA of 43,114 sqm, there will be 89 retail stores, 22 Food & Beverages Outlets and an entertainment area spanning 3,123 sqm.

The nature inspired Forsan Central Mall will soon be a second home to nearly 30,000 families in the primary and secondary catchment area within the residential neighbourhoods of Al Raha Gardens, the gated communities of Rayyana, Golf Gardens and Sas Al Nakhil Village, among others, and the Emirati community of Al Watani and Masdar.

Experience unique fun zones at Orange Wheels Al Raha Mall

Unique indoor edutainment centre features various fun zones for kids

 Orange Wheels, a dynamic one-stop educational and entertainment centre is now open in Al Raha Mall, Abu Dhabi featuring various fun zones with play structures, toddler village, O-Town role play area, gym, party pods, arts and crafts studio, organic café, Orange salon and retail space.

Mr. SadiqAfridi, Mall Manager at Al Raha Mall said, “We are delighted to welcome Orange Wheels as an innovative indoor play area that provides world-class edutainment experiences for the young and young-at-heart. Our visitors come from as far as Ghantoot, Khalifa City, Sas Al Nakhil and Reef Islandand will enjoy the range of classes and workshops at Orange Wheels to keep the young ones engaged and entertained,” continued Sadiq.

As an anchor entertainment tenant, Orange Wheels attracts families to the mall which helps benefit other retail and F&B outlets in the mall.

Shifa Yusuff Ali, Founder of Ideacrate said, “We have designed a dynamic creative space at Orange Wheels where children can move freely and play in a comfortable and relaxing space to enhance their physical growth and mental development. Our venue is popular amongst families for themed and fun based activities like arts and crafts, face painting, balloon bending, and much more.”

Orange Wheels is a subsidiary of IdeaCrate Edutainment Company, which is owned by the Lulu Group.

Other Al Raha Mall outlets include, Lulu Express Supermarket, Brands4U, Dubai Library, Borders bookshop, Al Raha Cinema, Sparky’s, Damas Jewellery, Aster Optical, Tag World, Orlando Sports, ELC, Nayomi, H collection. Services include Etisalat, Du, Al Ansari Exchange, Jumassan Salon, Young Musician, Photo studio, ATM’s and Green Land Flowers. Food lovers can enjoy Caesar’s Restaurant & Confectionery, Tche Tche Boulevard Restaurant, Subway, Papa Murphy’s, Charley’s, Burger Hut, Soulful Restaurant, Samurai Japanese Restaurant, Sapori Veri Restaurant. Coffee connoisseurs can head to Fresh Bakes Café, Bonjour Bonsoir Café and Gloria Jeans.

ACJ to be at NBAA

Airbus Corporate Jets (ACJ) and Airbus Corporate Helicopters (ACH) are jointly exhibiting an ACJ319 and ACH145 at the NBAA show1, giving potential customers the chance to appreciate their benefits at first hand. 

ACJ and ACH are part of the only manufacturer to offer both corporate jets and helicopters, which are marketed as Business Aviation by Airbus in a partnership which began in 2017. 

The ACJ319 features lounge and conference/dining areas, plus two private rooms that can each be laid out as either a lounge or a bedroom, as well as an ensuite bathroom with shower. It is offered for VVIP charters by Comlux. 

“Our ability to offer the best comfort, space and freedom of movement is widely recognized in the marketplace, and customers are increasingly aware that we can offer similar operating costs to traditional business jets,” said ACJ President Benoit Defforge. 

The ACH145 at the show features a bespoke, locally made corporate interior. Additionally a full-scale model cabin of the ACH145 helicopter with a Mercedes Benz interior will be on display plus a 1:5 scale model of the new ACH145 with five blades. 

“We are very excited by the market momentum we are having especially with the ACH145 and ACH160 which have amazing traction. Our ability to offer fit for purpose and bespoke solutions to the private and business aviation market with special attention to customer service and detail is increasingly recognized. We are looking forward to telling our story of progress in North America as well as briefing customers on our current product range,” said Head of ACH Frederic Lemos. 

Also showcased at the event is Vahana Alpha Two, one of the two electric vertical take-off and landing technology demonstrators being developed inside the company. Vahana Alpha One recently completed its 114th test flight in Pendleton, Oregon, proving the viability of the concept of self-piloted air taxis. To see Vahana, visit the Innovation Area in Hall D. 

Airbus Corporate Jets (ACJ) and Airbus Corporate Helicopters (ACH) create the world’s most rewarding flying experiences for customers by providing them with unique expertise, the finest service, best technology and highest standards of care in corporate aviation. All Airbus corporate jets and helicopters come from the most modern aircraft family on the market, derived from Airbus’ successful market-leading jetliners and rotorcraft. 

Around 200 Airbus corporate jets are in service worldwide, flying on every continent, including Antarctica, and more than 1,800 private and business aviation Airbus helicopters. 

Khalidiyah Mall showcases natural and wholesome products

IMG-0881.JPG

Wide range of organic products to be showcased

Khalidiyah Mall will be celebrating an ‘Organic Fiesta’ in the Main Atrium of the mall from the 17thto the 19thof October with retailers showcasing a wide range of high-quality organic products.

MayankM Pal, Mall Manager at Khalidiyah Mall said,“We have some of the best stores when it comes to healthy living and the Organic Fiesta is the ideal platform to showcase mall visitors’ products ranging from what to use in kitchen, beauty products and get insights on improving personal health and care.”

Retailers taking part include Lulu Hypermarket, known for having a wide range of organic products. They will be at the organic fiesta showcasing natural and wholesome products from different parts of the world.

The Nazih Group will be highlighting high-quality solutions, services and products for hair and beauty not just for home use but also for salons, pharmacies, spas and fitness centres.

Exhibiting as well will be Herbal Home, specializing in creating natural medical treatments free of toxins and chemicals for patient medication and physical therapy.

Also part of the Organic Fiesta is Dr. Nutrition, exhibiting exceptional natural products for sports, organic food, vitamins, cosmetics, skin care, hair care and body care. The brand also offers professional advice and information about diet plans and healthy lifestyle.

Khalidiyah Mall is located at the nerve centre offering patrons three levels of elegantly laid out outlets ranging from fashion to furnishing and cosmetics to consumer electronics.

The mall’s multicultural food court offers an intriguing array of international cuisine, alongside a number of cafes, restaurants plus an amusement centre with arcade games, a cinema and a bowling alley.

Sunreef Yachts to construct 110 Sunreef Power

After revealing plans to build the world’s biggest private luxury catamaran at this year’s Monaco Yacht Show, the 49M Sunreef Power, Sunreef Yachts proudly announces the signing of a contract for a 33,5m custom multihull superyacht, the 110 Sunreef Power. The 499GT craft is due for a late 2021 delivery.

In-house designed and manufactured at the Sunreef Yachts shipyard in Poland, the multihull craft boasts an original 4-deck concept inspired by the supercar industry. Generous accommodation is provided for 8 guests with a layout including 3 vast guest rooms and a master suite with access to a private terrace on the bridge deck. The outdoor relaxation areas of the cht, the 110 Sunreef Power will also comprise a sun deck lounge with a spa pool, fire pit and bar, a forward terrace with oversized sunpads and an aft cockpit seamlessly transitioning into the immense main deck saloon.

Powered by twin MTU 1361HP engines, the yacht will be operated by 9 crew. The garage of the 110 Sunreef Power accommodates for the tender, two large PWC’s and a variety of watertoys.

Alaris Demonstrates Commitment to Middle East Channel by Hosting Partner Conference in Dubai

Alaris, a Kodak Alaris business,successfully hosted its Middle East Partner Conference October 2nd– 3rd, 2019 in Dubai. 70 partners from 20 countries across the region attended the event, which was held aboard the historic Queen Elizabeth 2 (QE2) floating hotel and retired ocean liner. 

Executives from Alaris delivered a number of informative sessions including an overview of the company, latest insights into the future of information capture and management, the latest hardware, software and service solutions and how these could help grow revenues and profitability for partners’ businesses. One of the highlights of the event was an interactive session focusing on the value of the Alaris partner program and latest updates including the launch of a new partner portal – a one stop location for sales, marketing, competitive and training materials and other valuable resources that will help partners grow their businesses. A sales master class on generating more demand and new customers leveraging the power of social media saw strong interest from partners. 

There was a dedicated session on the Alaris network scanning portfolio with a focus on the recently launched Alaris INfuse Smart Connected Scanning Solutionand the Kodak Scan Station 730EX Plus Scannerthat automate business processes by seamlessly connecting document capture to existing business systems and the cloud. The conference also included a ‘Solutions Expo’ where partners were given a demo of the unique capabilities and features of the company’s software portfolio including Alaris Info Input Solution

Naji Kazak, General Manager – Middle East, Africa, Turkey & Russia at Alaris, a Kodak Alaris business said,“The Alaris Middle East Partner Conference is our flagship partner event in the region and presents our company with an opportunity to connect with our key partners to share the latest product updates and insights into our future strategy. It also gives us a chance to understand our partner’s pain points and address them. The event agenda and networking opportunities provide the insight and content our partners need to build a comprehensive plan to successfully grow their business with Alaris products.”

As part of the event, Alaris organized a desert safari which was a thrilling first-time experience for many of the partners. The company also hosted a gala dinner to commemorate the end of the event. 

“It’s clear that the team at Alaris is committed to their partners’ success and expect that same level of commitment in return. The interactive training sessions during the partner conference ensured that we remained focused so the company’s message was properly received – no “death by PowerPoint” here!! It was a most informative event, while still keeping the crowd involved. It’s a pleasure to work with a vendor that gives back as much as they receive. A BIG thank you to Alaris on the huge success of the Summit. Their efforts made every partner feel welcome and part of the Alaris family,” said Bren Miscia, Managing Director, ScanServ (Pty) Ltd.

4C Sets Up Marketing Consultancy Practice to Give Middle East Marketeers a Decisive Digital Edge

Company has appointed Salesforce veteran, Ali Saeed to lead the new division as Marketing Cloud Practice Lead for the Middle East and North Africa


Digitalization is undoubtably a key trend in the Middle East as is evidenced by the fact that today, internet penetration in the region stands at 67.2%, compared to the global average of just 56.6%[1]. Recognizing that this high degree of connectivity is changing consumer behaviours and placing new digital marketing demands on regional businesses, 4C, the customer-obsessed digital transformation consultancy, today announced the establishment of a dedicated Marketing Consultancy practice. The new division will be headed by Ali Saeed who joins 4C as Marketing Cloud Practice Lead for the Middle East and North Africa (MENA).

Ali will be responsible for building the high performing professional services unit, specialized in delivering a range of marketing automation services. He will report directly to Jake Callaway, Managing Director, MENA at 4C who said, “There is a monumental shift in market dynamics in recent years, influenced largely by ease of access to digital services and smart devices. Whether it’s in the B2C or B2B space, hyper-personalized customer experiences are taking precedence. Backed by the benefit of having a well-established Marketing Cloud practice in the United Kingdom, 4C is ready to replicate this successful model and deliver an incredibly valuable and relevant offering to our Middle East customers.”

While 4C’s digital marketing consultancy services can help organizations across all verticals deliver next-level customer experiences, Ali and his team intend to initially focus on the travel, hospitality, entertainment, retail, automotive, energy, and financial sectors. As the largest independent Salesforce Platinum Partner in EMEA, 4C’s new practice will extensively leverage the Salesforce Marketing Cloud platform to enable businesses to deliver relevant, personalized journeys for their customers across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel.

Ali said, “Digital marketing in the Middle East is still in its nascent stages but this is changing rapidly – driven not by businesses but rather by consumer preferences. There is a tremendous first-mover advantage for those businesses that adapt their marketing models to successfully engage the new breed of tech-savvy, digital-first customers. The Salesforce Marketing Cloud is the ideal platform to empower this evolution, and as the clear regional expert in this domain, 4C is ready to be the long-term partner in helping businesses efficiently and effectively navigate this transformation.”Ali has over 12 years of experience in the Digital Marketing industry. Prior to joining 4C, he spent eight years working with Salesforce in London as a Marketing Cloud Solutions Architect & Solution Engineer. Ali has delivered successful Marketing Cloud projects for companies such as Ticketmaster, Sony PlayStation and other leading brands in the aviation, retail and software sectors. Most recently, he led the successful implementation of the Marketing Cloud platform for the iconic Atlantis, The Palm Resort in Dubai. 


Hewlett Packard Enterprise and Nutanix Announce General Availability of GreenLake and ProLiant DX Solutions

HPE GreenLake for Nutanix and ProLiant DX Solutions Increase Business Agility, Lower Costs and Provide Greater Choice for Customers

Hewlett Packard Enterprise(HPE) and Nutanix(NASDAQ: NTNX) today announced the general availability of HPE’s integrated hybrid cloud as a service (aaS) offering, HPE GreenLake for Nutanix, and the HPE ProLiant DX solution. Today’s news delivers on the partnership announced between the two companies in April, through which HPE and Nutanix are providing customers and partners greater freedom of choice for building their hybrid cloud strategy.

“Hybrid cloud today offers a strategic advantage for organisations by granting them the flexibility to store data where they want it, maintain the level of control they desire and scale workloads more efficiently, to provide the level of service their customers expect,” said Pradeep Kumar, Senior Vice President and General Manager of HPE Pointnext Services. “Through our combined offering with Nutanix, we’re helping customers deliver cloud capabilities with greater agility, flexibility, control and choice, so that they can focus on driving digital initiatives that allow them to innovate and move their business forward.”

“Companies around the world know that hybrid cloud is the ideal IT model and they need solutions that make it easier to deploy,” said Monica Kumar, Senior Vice President of Product and Solutions Marketing of Nutanix. “Our goal is to make the underlying cloud infrastructure invisible so leaders can focus on what matters most to their businesses: their applications. By partnering with HPE, we’re paving pathways for more enterprises to easily find the right hybrid cloud solution and focus on what moves the needle to scale.”

The HPE GreenLake solution leverages Nutanix’s Enterprise Cloud OS software, including its built-in AHV hypervisor, to deliver a fully HPE-managed private cloud that dramatically lowers total cost of ownership and accelerates time to value, while allowing customers to pay for the service based on actual consumption. With HPE GreenLake, businesses can design IT solutions with their chosen technologies and consume them easily, reduce CapEx up to 30 percent due to reduced overprovisioning, increase IT resource utilisation by 40 percent by lowering the support load on IT operations staff, and as a result speed time to value for their critical IT projects.[1]The as a service solution is now available to order across the 50+ countries where HPE GreenLake is offered. The HPE GreenLake for Nutanix offering will be initially focused on simplifying customer deployments of End User Computing initiatives, databases and private clouds.

The HPE ProLiant DX solution is built on HPE ProLiant and Apollo servers with Nutanix software pre-installed and shipped from HPE factories. HPE ProLiant DX brings together industry-leading Nutanix software and server technology into a turnkey solution, enabling enterprises to accelerate the adoption of modernised datacenter architectures.

HPE and Nutanix showcased their combined offerings at the Nutanix .NEXT Conference in Copenhagen, Denmark on October 8-10, 2019. As part of its platinum sponsorship at .NEXT, HPE lead several presentations and other engagement activities with joint customers and partners at the conference.

For more information, please go to www.nutanix.com/hpe and www.hpe.com/greenlake.

Customer and Partner Quotes

“Nutanix Enterprise Cloud software running on HPE ProLiant systems has proven to be an easy-to-deploy, flexible and reliable solution for my IT team,” said Herman Brown, CIO for the San Francisco District Attorney’s Office. “Since putting it into production, my team has been able to focus more time bringing online new applications and services and much less time managing underlying infrastructure.”

“As a partner of both HPE and Nutanix, PQR has been waiting for the day that the Nutanix proposition and the HPE proposition would come together. Now that it has, we are especially pleased to see that the joint proposition is also available as a service through HPE GreenLake,” said Marco Lesmeister. Commercial Director of PQR. “PQR as a company is always looking for a simple and understandable offering to our customers. In taking the responsibility to manage all of the IT infrastructure for our customers and then bill them on a usage basis, the GreenLake proposition gives us the opportunity to do just that. We can scale up and down easily, without any financial risks for PQR or our customers.”

“We are very excited about the partnership between HPE and Nutanix. The combination of Nutanix Enterprise Cloud software and HPE hardware results in a highly scalable and easily upgradeable solution for our customers,” said Jon Lankert, Principal Partner with Summit Partners LLC. “The opportunity to sell Nutanix software with HPE technology as a service through HPE GreenLake has been very good for our business. With this partnership, our customers receive the benefits of HPE with Nutanix, while just paying for what they use each month with no payment upfront.”


[1]The Total Economic Impact of HPE GreenLake Flex Capacity, Forrester, May 2018

Eclectic Poland

By Shereen Shabnam

Poland is an European treasure that remained off the radar of most intrepid travelers in the past but not anymore. The Poland of today is filled with global influences alongside long-standing local traditions.

Polish culture and history runs deep from medieval times to wars but it is the picturesque natural wonders, the food, the Romanesque, Gothic, Renaissance, Baroque architecture plus the natural sites that offer many adventures to remember.

I started my Polish adventure by lunching at the trendy Koszyki Hall. It is Warsaw’s social and culinary center, where you can choose a meal in one of numerous restaurants and pubs sitting on tables laden with different cuisines of the world.

A visit to Vistula, the biggest and longest river in Poland was another highlight. Vistula River in Warsaw runs the entire length of the city and walking along the river or taking a scenic cruise seem to be a favourite past time of the locals so we took an evening cruise on a catamaran enjoying the sites and finishing off the evening with a meal at the famous STIXX Bar and Grill.

STIXX is a highly energetic gastronomy venue offering a diverse selection of exquisite dishes from around the world with the vibe of New Warsaw – elegant and sophisticated, yet stylish and entertaining. The restaurant sits amongst curving walkways, water features, modern art and the ever-impressive Warsaw Spire building.

Another favourite was exploring Warsaw in a vintage Nysa 522, which is a spacious and very retro minivan that once used to drive around Polish streets. A guide can give you a history of the city, take you to the most important monuments of Warsaw and tell you about the key historic events of the city.

If you have time for lunch,stop at the Restaurant Concept 13 located on the 5th floor of DH VITKAC. Its large, glassed interior looks out on a beautiful panorama of the capital which can also be enjoyed from the summer terrace. The dishes are international classics with a polish twist partly prepared on teppanyaki grills or in the open kitchen – their bread is addictive so try and pace yourself before your delightful meal arrives.

Another great place to eat is Zoni Restaurant at Koneser Center perfect for food connoisseurs. Zoni offers creative cuisine of Michał Gniadek, the titled Chef of the young generation whose chef’s signature menu is inspired by international cuisine.

If you love fashion, stop by the Gosia Baczyńska concept store. At the junction of old and new Warsaw Praga, the concept store of Gosia Baczyńska features her own design – both in terms of decor and the fashion presented in it with clothes and accessories of world-famous designers.

Another great place to visit is the Wilanow Palace – the royal summer residence of King Jan III Sobieski. Its joyful to explore this wonderful baroque palace which is a place of great beauty. The original architecture of the palace merges European art with old Polish traditions of construction. I really enjoyed strolling through the beautiful garden and the park which was so relaxing that it was heartbreaking to leave.

My next stop was stopping for lunch at MOD restaurant which serves the best ramen soup in Warsaw. It is a small hidden place at Oleandrów Street where you can try the best Asian and international cuisine and finish your meal with delicious doughnuts. If you still have a craving for sweets later in the afternoon, stop at a Wedel chocolatier and taste different kinds of delicious hot chocolate.  Dinner was at Flamimg & Co. which is a place created from passion for travel and unique things and serves Italian, French and American cuisine.

Golf lovers would enjoy a day out at the Sand Valley Golf Course. You can rent a villa, gp for a round of golf, have a casual evening dining with your friends or enjoy a moonlight dip in your private swimming pool. We enjoyed a lovely lunch and a walk around the property.

From the golf resort, we went to the Hotel SPA Dr Irena Eris where I enjoyed a lovely massage, got introduced to great skincare products and strange as it may sound, I found the best one-off artistic pieces of jewellery for everyday wear. The next day I headed back to the airport with a heavy heart making a mental note to get back to Poland with my family and experience more of this amazing country and the many natural attractions it offers travellers and adventure seekers.

From the UAE it is easy to get to Warsaw. I took an Emirates flight to Warsaw and arrived there just in time for a sumptuous lunch. Emirates has daily flights to Warsaw serviced by Boeing 777-300ER departing Dubai at 0810hrs, and arriving in Warsaw at 12:10 local time. Return flight departs Warsaw at 1500hrs and arrives in Dubai at 2245hrs.

7 Myths About Network Management and Security in a Digital World

By: Ashraf Sheet, regional director, Middle East and Africa at Infoblox

In today’s digitally driven, 24/7 world, how well you thrive as a business depends, more than ever, on your network. It’s the central nervous system that drives business innovation, customer satisfaction, and market expansion. It’s no overstatement to say that your network is one of your most valuable business assets. But how well do you understand the challenges it’s up against in an ever-shifting landscape of rising customer expectations, massive device proliferation, increased virtualization, cloud adoption, the Internet of Things, and evolving threats? It’s time to get real.

Myth 1: Data center management tools optimize application deployment speeds.

Reality:You can fully optimize application deployment speeds in the data center only by automating core network services.

If you believe your current data center management tools can serve up apps as fast as your business requires, you may be guilty of wishful thinking. Truth is, most data centers are built on legacy technology, which can leave you at a serious disadvantage when it comes to providing your business with the digital agility it needs to compete in today’s hyper-connected world. 

Conventional management tools were designed to support more static assets, not to roll out enterprise apps on demand or provision hundreds and thousands of virtual machines in the blink of an eye. These days, to optimize data center performance, you must first automate the core network services that make connectivity possible across virtual, physical, and cloud environments. These services include DNS, DHCP, and IP address management (IPAM), otherwise known as DDI. 

Myth 2: Your current policies and procedures can eliminate shadow IT

Reality:Shadow IT is here to stay, but with automation and actionable insight you can bring it into the light.

Shadow IT, the use of technology solutions without the knowledge or support of IT, is on the rise. It has become pervasive for the simple reason that business users need new tools and solutions faster than IT can provide them. The consumerization of IT is in full swing. Powerful cloud-powered business apps are coming online every day. It’s folly to assume you can put the genie back in the bottle by simply ramping up your enforcement efforts using your existing procedures and network management tools. 

The reality is, when business users reach for the latest cloud app without approval, they’re not out to sabotage your security or compliance. They just want to do their jobs as quickly and effectively as possible. Rather than fight shadow IT, your enterprise would be wise to find ways to identify its presence, and then embrace it, safely and efficiently.

Myth 3:Manual processes are an unavoidable part of collecting data for compliance.

Reality: Your network can help you meet your compliance obligations— automatically

For most companies, gathering data for compliance is an unending burden that entails endless cycles of manual effort. Given the disjointed toolsets that most IT departments rely on to perform compliance tasks, manual effort just comes with the territory. Unfortunately, manual compliance processes carry steep costs, and not just in terms of staff time. They introduce errors and consume vital resources. They make it difficult to manage in-scope data and stay ahead of regulatory change. They also complicate the task of rooting out instances of non-compliance quickly and determining corrective action, leaving your organization vulnerable to security threats and regulatory violations.

There are network platforms today that automate data gathering and policy enforcement so that organizations can take command of its compliance efforts while freeing staff to focus on core business objectives.

Myth 4: Of the many security issues your network faces, DNS is important, but not a top priority.

Reality: DNS is the #1 attack pathway into your network

More than ninety percent of malware uses DNS to communicate with command and control (C&C) servers, steal data, or redirect traffic to malicious sites. DNS is a top attack pathway for several reasons. First, it plays a unique role in connectivity. Every device, every virtual machine relies on DNS to connect to your network. In addition, the open nature of the protocol makes it a ripe target. Lastly, and most importantly, conventional network security measures such as firewalls and intrusion protection systems do not understand DNS. As a consequence, cybercriminals exploit DNS specifically to infect devices, propagate malware, and exfiltrate data because they know it’s vulnerable. And their DNS-based tactics are evolving at breakneck speed.

Myth 5: Organizations should hold off on IoT initiatives until security improves

Reality: You can safely deploy IoT in many scenarios by shoring up DNS defences

Achief pathway for attacks against IoT devices is, you guessed it, DNS. IoT increases DNS-based attack surfaces by orders of magnitude. For example, as more and more data is exchanged through smart grids, the more damage security breaches can cause. The prospect of hackers gaining entry to connected systems prevents many companies from launching game changing IoT deployments in the near term. By securing DNS, however, companies can move forward with many IoT scenarios right now.

Myth 6: Security teams have enough information to prioritize security issues effectively

Reality: Security teams are so inundated with information that they don’t know which threats to act on first and why

Even the best-equipped security teams struggle to identify genuine threats in the gushing torrent of threat data coursing through their systems. Without knowing which threats are most urgent and can cause the most damage, security personnel waste valuable time and resources chasing down the wrong issues. In addition, most IT departments rely on a collection of point solutions and management tools for security. These systems are poorly integrated and can’t provide visibility into distributed network assets. They also often involve a high degree of manual processing, which further slows threat identification and remediation.

Myth 7: Organizations can automatically track the activation and compliance of new devices

Reality: Organizations lack a comprehensive view of newly activated devices

It’s tempting to believe that conventional network management systems can keep you informed when new devices join your network. After all, that information is vital to effective network management. Regrettably, getting that information is increasingly challenging for most organizations. The reason why is the same as with many other aspects of network administration— disparate tools and disjointed data siloes hinder the ability to track new devices and ensure their compliance. 

The task is becoming even more daunting as the number of connected devices continues to soar, a trend that will escalate manyfold as the Internet of Things ramps into high gear. The bottom line is that organizations have no efficient way of knowing when new devices are added and if they meet the latest standards. 

When you lack a comprehensive view and contextual information about devices, your network remains vulnerable to security risks, unplanned outages, traffic spikes, and slow performance.