Alaris Demonstrates Commitment to Middle East Channel by Hosting Partner Conference in Dubai

Alaris, a Kodak Alaris business,successfully hosted its Middle East Partner Conference October 2nd– 3rd, 2019 in Dubai. 70 partners from 20 countries across the region attended the event, which was held aboard the historic Queen Elizabeth 2 (QE2) floating hotel and retired ocean liner. 

Executives from Alaris delivered a number of informative sessions including an overview of the company, latest insights into the future of information capture and management, the latest hardware, software and service solutions and how these could help grow revenues and profitability for partners’ businesses. One of the highlights of the event was an interactive session focusing on the value of the Alaris partner program and latest updates including the launch of a new partner portal – a one stop location for sales, marketing, competitive and training materials and other valuable resources that will help partners grow their businesses. A sales master class on generating more demand and new customers leveraging the power of social media saw strong interest from partners. 

There was a dedicated session on the Alaris network scanning portfolio with a focus on the recently launched Alaris INfuse Smart Connected Scanning Solutionand the Kodak Scan Station 730EX Plus Scannerthat automate business processes by seamlessly connecting document capture to existing business systems and the cloud. The conference also included a ‘Solutions Expo’ where partners were given a demo of the unique capabilities and features of the company’s software portfolio including Alaris Info Input Solution

Naji Kazak, General Manager – Middle East, Africa, Turkey & Russia at Alaris, a Kodak Alaris business said,“The Alaris Middle East Partner Conference is our flagship partner event in the region and presents our company with an opportunity to connect with our key partners to share the latest product updates and insights into our future strategy. It also gives us a chance to understand our partner’s pain points and address them. The event agenda and networking opportunities provide the insight and content our partners need to build a comprehensive plan to successfully grow their business with Alaris products.”

As part of the event, Alaris organized a desert safari which was a thrilling first-time experience for many of the partners. The company also hosted a gala dinner to commemorate the end of the event. 

“It’s clear that the team at Alaris is committed to their partners’ success and expect that same level of commitment in return. The interactive training sessions during the partner conference ensured that we remained focused so the company’s message was properly received – no “death by PowerPoint” here!! It was a most informative event, while still keeping the crowd involved. It’s a pleasure to work with a vendor that gives back as much as they receive. A BIG thank you to Alaris on the huge success of the Summit. Their efforts made every partner feel welcome and part of the Alaris family,” said Bren Miscia, Managing Director, ScanServ (Pty) Ltd.

4C Sets Up Marketing Consultancy Practice to Give Middle East Marketeers a Decisive Digital Edge

Company has appointed Salesforce veteran, Ali Saeed to lead the new division as Marketing Cloud Practice Lead for the Middle East and North Africa

Digitalization is undoubtably a key trend in the Middle East as is evidenced by the fact that today, internet penetration in the region stands at 67.2%, compared to the global average of just 56.6%[1]. Recognizing that this high degree of connectivity is changing consumer behaviours and placing new digital marketing demands on regional businesses, 4C, the customer-obsessed digital transformation consultancy, today announced the establishment of a dedicated Marketing Consultancy practice. The new division will be headed by Ali Saeed who joins 4C as Marketing Cloud Practice Lead for the Middle East and North Africa (MENA).

Ali will be responsible for building the high performing professional services unit, specialized in delivering a range of marketing automation services. He will report directly to Jake Callaway, Managing Director, MENA at 4C who said, “There is a monumental shift in market dynamics in recent years, influenced largely by ease of access to digital services and smart devices. Whether it’s in the B2C or B2B space, hyper-personalized customer experiences are taking precedence. Backed by the benefit of having a well-established Marketing Cloud practice in the United Kingdom, 4C is ready to replicate this successful model and deliver an incredibly valuable and relevant offering to our Middle East customers.”

While 4C’s digital marketing consultancy services can help organizations across all verticals deliver next-level customer experiences, Ali and his team intend to initially focus on the travel, hospitality, entertainment, retail, automotive, energy, and financial sectors. As the largest independent Salesforce Platinum Partner in EMEA, 4C’s new practice will extensively leverage the Salesforce Marketing Cloud platform to enable businesses to deliver relevant, personalized journeys for their customers across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel.

Ali said, “Digital marketing in the Middle East is still in its nascent stages but this is changing rapidly – driven not by businesses but rather by consumer preferences. There is a tremendous first-mover advantage for those businesses that adapt their marketing models to successfully engage the new breed of tech-savvy, digital-first customers. The Salesforce Marketing Cloud is the ideal platform to empower this evolution, and as the clear regional expert in this domain, 4C is ready to be the long-term partner in helping businesses efficiently and effectively navigate this transformation.”Ali has over 12 years of experience in the Digital Marketing industry. Prior to joining 4C, he spent eight years working with Salesforce in London as a Marketing Cloud Solutions Architect & Solution Engineer. Ali has delivered successful Marketing Cloud projects for companies such as Ticketmaster, Sony PlayStation and other leading brands in the aviation, retail and software sectors. Most recently, he led the successful implementation of the Marketing Cloud platform for the iconic Atlantis, The Palm Resort in Dubai.