Offers for September 2022 set to entice Japanese food connoisseurs of all ages
Sumo Sushi & Bento, the originator of family friendly sushi dining in the region has curated special offers featuring the finest Japanese cuisine and fun activities this month that caters to all age groups and suits different taste buds. Japanese food connoisseurs this month can indulge in customized sushi sandwiches, poke bowls, Bento boxes and other Japanese specialty rolls.
Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC,said, “ We revisit our offers every month to suit the market trends and demand and staying relevant in tandem with maintaining quality and notable customer experience levels. We still note a trend of take-out orders and hence keep some of our offers dedicated to patrons who opt for home deliveries instead of dine in. For all our outlets, our core strength of being a friendly, value positioned brand is key when curating our offers of the month.”
The Back-to-School offers has an offer to get a free sushi dish on spending AED 55/- for all students with their new academic school year. Show your ID to avail offer. Free Sushi options include Crunchy Crazy, Sweet Potato Crunch, California.
Kids Eat Free Sunday offer allows children below 12 years old to get a free meal. They can get a free kids bento for every purchase of any adult menu entrée.
For monthly Specials,Sumo Sushi & Bento also has offers on Kushiyaki Chicken (Marinated chicken wings, with Sumo’s special BBQ sauce is grilled to perfection and served on a bed of fresh greens) priced at AED 29/-. There are also offers on Kunoichi Roll, a captivating sushi roll dressed in Hamachi and salmon, stuffed with unagi, avocado, Asparagus with an added twist of Scallions, tabikko and sauce. This is priced at AED 65/-.
Food lovers can also enjoy 30% off with the purchase of two rolls at Sumo Sushi & Bento outlets. Offer is valid on Sweet Potato Crunch, Crunchy Philly, Crunchy Crazy, Chicken Katsu Roll, Dynamite Roll, Crispy Cream, Veggie Shamrock and Veggie Vietnam.
For regular patrons,Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!
The offers are available of all of September 2022 from 11am to 11pm at all Sumo Sushi & Bento outlets.
Roll down the windowsTaking in the fresh air is vital when a passenger is experiencing sickness. Breathing in the fresh air can ease nausea symptoms. When travelling by plane, turn on the air conditioning to relax the sickness feeling.
Water is key to reducing the severity of a headache caused by travel sickness. Drink plenty and avoid the temptation of a glass of prosecco or fizzy drinks.
Pack the gum
Having chewing gum can relax your stomach, as the coolness can relax stomach muscles and takes your mind off the pain. Bring both peppermint and ginger flavoured gum to help the sickness.
Snack lightly Avoid heavy and greasy foods on the journey. Choose some lightly salted snacks such as seaweed bites or dry crackers which won’t disturb the stomach pains.
Play some good tunesDistraction is one of the best ways to help your mind forget about the burden of travel sickness. Play your favourite songs on the radio at a low volume to focus your mind on something else other than feeling sick.
Bring a sick bag A last resort option may be needed if you can’t do anything to stop sickness. Having a sick bag on board can make you feel calmer, as you know there is another option available.
Get in the front seat Whether it’s in a family car-hire or a road-trip with friends, sitting at the front lets you focus on the road and minimise the likelihood of travel sickness.
Stay off the screenAs tempting as it can be, scrolling on social media can worsen headaches by straining your eyes from looking at bright screens. It’s best to put the phone away until the end of journey.
When it comes to nature, the best place to enjoy mountain scenery, hiking, skiing isin Engelberg, in the heart of Central Switzerland. A few days at the Kempinski Palace Engelberg saw us enjoying a host of activities that included long walks, taking a cable car ride up to the mountains, experiencing a heart stopping suspension bridge walk, sliding down a mountain to trying local cuisine and more.
We arrived in Engelberg using the luxurious Swiss Trains to the attractive village is known for its famous monastery and unforgettable alpine experience surrounding the Engelberg-Titlis area.
We arrived at the Kempinski in time to enjoy their 1st anniversary since opening as well as celebrating the brand which was founded 125 years ago and currently has 79 five start hotels in 34 countries across the globe.
The Kempinski Palace Engelberg is an exceptional tourist destination at any time of year and exudes new charm after being extensively renovated, restored and extended with the addition of a new building. For the design, local materials such as wood and stone is used and influenced by local craftsmanship and traditional techniques, which are given a modern twist and inspired by Alpine motifs.
The charm and the unique history of the historic hotel complex was retained using modern construction methods and resulted in a luxurious retreat, with spectacular views of the nearby mountains.
The hotel regained its status as a luxurious, elegant and comfortable year-round destination for both Swiss and international travellers for rest and relaxation end of day after the thrill of sports such as skiing, bobsleigh and skeleton in winter and hiking in the spectacular nearby mountains.
As we entered the impressive lobby, we were greeted with refreshing drinks in a relaxed area with an informal vibe and a view of the inviting landscape of the adjoining gardens.
The winter garden is a perfect place for a morning cup of coffee or afternoon cup of tea, with a focus on relaxation and enjoying the unique views. The décor convinces with its cool texture and its shape against the background of the original terracotta floor tiles.
Before our wholesome dinner, we headed to the “Palace Bar” for mocktails and immersed ourselves in an ambient area complete with a fireplace lounge and a horseshoe-shaped bar. This warm atmosphere richly decorated ceiling is a popular meeting place for guests.
Breakfast was served in the “Cattani Restaurant” connected to the Winter Garden and we had impressive views of the mountain landscape while sipping steaming coffees and hot chocolate.
The hotel has an impressive spa complete with a sauna and steam room, but it is the relaxation lounge that impresses us the most. The Spa focuses on the forces of nature, restoring clients inner balance using the restorative effects of plants, flowers, and herbs in all treatments. The Spa is equipped with a fitness room with state-of-the-art equipment such as bikes, treadmills, cross trainers and more.
The pool area uses differences in depth to create stepped seating areas made of dark stone, which radiate both feelings of intimacy and a unique appeal. The pool speaks for itself with its glazed frontage, providing panoramic views of the mountains.
The rooms and suites stand out with their warm atmosphere thanks to the use of materials such as brushed oak and luxurious light-brown leather. The bathroom was large and designed like a private oasis of wellness and relaxation. We found more hidden treasures during our hotel tour as we noted expressive mosaic and marble elements, historic floor tiles and antique serving trolleys.
While staying at the hotel, we took a trip to the top of Mt. Titlis using the Titlis Xpress and the TITLIS ROTAIR, the world’s first revolving cable car. On Mount Titlis, we experienced the Titlis Cliff Walk, Ice Flyer Chairlift, Titlis Glacier Park and had a wonderful lunch with scenic views of the alps.
Kempinski Palace Engelberg is easily accessible thanks to its central location by the spa gardens and proximity to the Engelberg train station. Getting to the hotel is a few minutes’ walk from the train station.
We flew SWISS to Zurich from Dubai and used the SWISS Travel System trains to get Engelberg. Exploring Switzerland using the Swiss Travel Pass by train, bus and boat is always a wonderful experience with panoramic views on trains or relaxed boat cruises.
Located on the pristine beach of Al Marjan Island, Rixos Bab Al Bahr has an all-inclusive concept that has proven to be a success with both local and international visitors.The ‘All inclusive – All Exclusive’ stay at Rixos Bab al Bahr is a signature offering from Rixos Hotels, who are experts in luxury all-inclusive concept.
We stayed at the Rixos Bab Al Bahr and experienced the essence of traditional Turkish hospitality, as is the trademark of the hotel chain. The concept very aptly accommodates the Turkish hospitality philosophy of extending attention and services beyond imagination, making every guest’s experience an exclusive one.
Rixos Bab Al Bahr’s iconic pyramid-shaped buildings are home to 715 luxurious rooms and suites, with stunning views of the ocean. Housed along the white sandy beach of Marjan Island, and the resort’s eight swimming pools, basketball and tennis courts offers something for everyone at the hotel, regardless of their age or lifestyle.
There are also eight swimming pools, motorised water sports and the Teen’s Club offers a busy activity schedule with DJ classes, billiards and PS4 tournaments.
The five-star hotel offers an all-inclusive package that gives visitors access to dine free at any of its seven restaurants. Rixos Bab Al Bahr proudly presents an assortment of Restaurants and Bars of true gastronomical experiences from all around the world. Guests looking for something more relaxed can head to the Lobby Lounge that offers a wide selection of freshly brewed coffee and teas. The Pool Bar and the Sea & See beach bar are also great places to enjoy the sun and sand.
The hotel offers a mix of deluxe and premium rooms as well as family, junior, senior and king suites, the property is ready to cater to all family sizes. The ‘All inclusive – All exclusive’ stay at Rixos Bab Al Bahr includes unique dining experiences in several restaurants and bars, a night club, spectacular evening entertainment programs, Rixy Club and Teen’s Republic, Rixos Royal Spa with a marvelous Turkish Hammam, on-site souk for local artifacts, accessories and souvenirs. Active guests can enjoy water activities and excursions at an additional charge.
The ultra ‘All Inclusive – All Exclusive’ offer at Rixos Bab Al Bahr goes beyond comfortable stay and limitless dining. A daily dose of live entertainment designed by resort’s dedicated, professional and extremely talented entertainment team caters to the preferences of guests of all ages.
The Resotrt’s live shows and performances features a live band performance of different genre of music as well as instrumental and acoustic to set the mood with dance shows, and performances by artists of international eminence.
The water sports facilities at the resort under the supervision of a well-trained team. Guests can go sailing or kayaking at leisure, surrender to the winds as they go windsurfing, opt for banana or jet skiing if they enjoy riding the waves or go fishing for a pastime.
For families traveling with kids, staying at the Rixos Bab Al Bahr, will benefit from the exclusive Rixy Club that offers an exceedingly proficient and multi-lingual team, dedicated to turning children’s experiences to memorable moments through age-tailored entertainment programs.
My daughter toured Teen’s Republic, the club for the teenagers offering a gamut of activities. Guests can also indulge in the exclusive shopping haven at the resort that sells local artifacts, souvenirs and accessories and take back home tangible memories of our weekend away.
For down time, enjoy the Rixos Royal Spa, which has a myriad of treatments and rituals as well as contemporary practices specific to Rixos’ Turkish heritage like the Turkish Hammam, which is one of the spa’s signature areas, delivered with great authenticity.
Ras Al Khaimah is only a short drive from Dubai and the Emirate features endless sandy beaches, untouched deserts and favorable weather all year round, which facilitate an array of tourist attractions. And Rixos Bab Al Bahr is a must stop to get an all-inclusive worry free few days to relax and unwind.
On returning to Dubai, my first big outing involved experiencing an entertaining and multisensory dining experience complete with a series of contemporary cabaret performances at Papillon, Westin Mina Seyahi.
Papillon proved to be a restaurant with a difference, as the exhilarating Madame Butterfly dinner show returned for its second season with brand-new creative performances brought to life by the vision of local talent Layla Kardan and her creative team.
The cast were vibrant, dynamic and brought electric energy to the stage that is not often seen in Dubai. Every Wednesday, diners can enjoy the Madame Butterfly experience with a dinner package starting from an incredible AED 395 per person.
The cabaret performances in between meal courses allow guests to immerse themselves into an entertainment mode as professional dancers, contortionists and vibrant dancers rock the stage at Papillon. The music is just right for each skit that is performed.
The lush Madame Butterfly menu is created and overseen by Chef Vinod Mani with a mix of sharing and a la carte courses from 8pm to 11pm with unlimited drinks. We shared the starters of burrata and cherry tomato salad done to perfection and crispy calamari dish.
There is a choice of four main courses that suits different diets and as we were five on the table, we were able to try all the dishes and each one was a delight to taste and savour. The dishes same with sides on the table to share. The desserts were equally perfect and will please those who love chocolates and sorbets.
Papillon is an intimate venue that seats 80 guests and transforms the room into a perfect venue for date nights, girls’ nights out, boys get together outings and it is suitable for special celebrations and occasions.
The Madame Butterfly dinner and show takes place from 8pm to 11pm every Wednesday. It is a perfect venue for both date nights and to enjoy as a group with friends.
By Harish Chib, vice president, Middle East & Africa
REvil, also known as Sodinokibi, is a widely used, conventional ransomware-as-a-service (RaaS) offering that has been around since 2019. Criminal customers can lease the REvil ransomware from its developers, adding their own tools and resources for targeting and implementation. As a result, the approach and impact of an attack involving REvil ransomware is highly variable. This can make it hard for defenders to know what to expect and look out for.
The following information may help IT admins facing or proactively concerned with the impact of a REvil ransomware attack. The findings are based on insights from the Sophos Rapid Response team, which has investigated multiple cyberattacks involving REvil.
What to do immediately: contain and neutralize
The first thing you need to do is determine whether the attack is still underway. If you suspect it is, and you don’t have the tools in place to stop it, determine which devices have been impacted and isolate them immediately. The easiest option is to simply disconnect from all networks. If the damage is more widespread than a few devices, consider doing this at the switch level and taking entire network segments offline instead of individual devices. Only shut down devices if you can’t disconnect the network.
Second, you need to assess the damage. Which endpoints, servers and operating systems were affected, what has been lost? Are your backups still intact or has the attacker deleted them? If they are intact, make an offline copy immediately. Also, which machines were protected? They’ll be critical in getting you back on your feet.
Third, do you have a comprehensive incident response plan in place? If not, you need to identify who should be involved in dealing with this incident. IT admins and senior management will be required, but you may also need to bring in outside security experts and consult with cyber insurance and legal counsel. Should you report the incident to law enforcement and/or inform data protection authorities? There is also the question of what information you should give to employees, many of whom are likely to find a similar ransom note on their desktop.
Last, but definitely not least: you’ll need to contact these and other key people, such as customers, to let them know what’s happening, but the attackers may be eavesdropping so don’t use your normal channels of communication. If the intruders have been in your network for a while, they’ll probably have access to email, for instance.
What defenders can do
There are some proactive steps you can take to enhance your IT security for the future, including:
Shut down internet-facing remote desktop protocol (RDP) to deny cybercriminals access to networks. If you need access to RDP, put it behind a VPN or zero-trust network access connection and enforce the use of Multi-Factor Authentication (MFA)
Educate employees on what to look out for in terms of phishing and malicious spam and introduce robust security policies
Keep regular backups of your most important and current data on an offline storage device. The standard recommendation for backups is to follow the 3-2-1 method: 3 copies of the data, using 2 different systems, 1 of which is offline. Also test your ability to perform a restore
Prevent attackers from getting access to and disabling your security: choose a solution with a cloud-hosted management console with multi-factor authentication enabled and Role Based Administration to limit access rights
Remember, there is no single silver bullet for protection, and a layered, defense-in-depth security model is essential – extend it to all endpoints and servers and ensure they can share security-related data
Have an effective incident response plan in place and update it as needed. If you don’t feel confident you have the skills or resources in place to do this, to monitor threats or to respond to emergency incidents, consider turning to external experts for help
Dealing with a cyberattack is a stressful experience. It can be tempting to clear the immediate threat and close the book on the incident, but the truth is that in doing so you are unlikely to have eliminated all traces of the attack. It is important that you take time to identify how the attackers got in, learn from any mistakes and make improvements to your security. If you don’t, you run the risk that the same adversary or another one might attack again in the future.
To be convened by the Arab Water Council under the patronage of the Government of Egypt Presidency of Climate Change COP27, the Ministry of Foreign Affairs of Egypt, in cooperation with the Ministry of Environment, the Environment and Development Forum 2022 will take place at InterContinental City Stars Cairo, Egypt from September 11 to 13, 2022 gathering national, regional and international partners, in preparation for the upcoming COP27.
The three-day Forum brings together thought leaders across different sectors and industries in this unique Event highlighting environment and development climate change impacts and solutions including adaptation and mitigation measures in several sectors. Themes to be discussed include clean and renewable energy, sustainable development, ecological conservation, biodiversity protection, CO2 emissions control, food and water security under climate change, as well as sustainable transportation and cities.
Pre COP discussions will have a significant impact in supporting thepreparation for the Climate Change COP27 through forming of relevant visions and initiaives and improving collaboration amongst decision makers and environment and sustainable development experts.
The Forum will focus on developing recommendations for the Sharm El Sheikh COP27, highlighting innovation and advancement in environment protection and identifying key challenges facing climate change and the best sustainable development strategies to overcome them.
H.E. Professor Mahmoud Abu-Zeid, Arab Water Council President, World Water Council Honorary President and Former Minister of Water Resources & Irrigation of Egypt said: “We are pleased to convene the Environment and Development Forum as a global platform for innovators, experts, government representatives, and international organizations to discuss climate change impacts, and measures to mitigate and adapt to this global challenge. The event will also host an Expo to demonstrate technologies and innovations in the field”.
H.E. Yasmine Fouad, Minister of Environment, COP27 Envoy and Ministerial Coordinator reiterated, ” The lack of sustainable measures has affected the planet’s equilibrium, and we hope this Forum will be a platform for cross border cooperation and collaboration to address climate change challenges. In fact, we see the EDF 2022 as a key milestone for Egypt in preparations for the COP27 of the UNFCCC. The Forum will pave the road with concrete ideas and innovative solutions for the future generations by which they can face climate change impacts, as well as overcome all negative impacts of urbanization, population growth, and thus head towards the achievement of sustainable development”.
The interactive Forum will discuss key eight Main Themes and three Cross-cutting Themes, all addressing climate change challenges on most countries’ agendas. Research & Development, Policies & Strategies, Green Finance, Knowledge Sharing, Skills & Human Capital Development, Creativity and Technology Innovation are tools and solutions which will be discussed. A Youth and Innovation Stage will provide an opportunity for a platform to demonstrate youth initiatives.
There will be more than 50 speakers in the panel discussions andnumerous technical workshops covering key challenges and trends. The world-class international exhibition for the latest innovative technologies and equipment will provide a meeting place for stakeholders to watch. The EDF Awards are yet another aspect of the -Forum, created to recognize and honour best practices for Waste Reduction, Net Zero initiatives, Innovative Climate Change Adaptation/Mitigation Products, Green Building and Best Water Savings and Reuse.
With the presentation of new technologies in the environment and development, the Forum intends to look for solutions for climate change, environmental governance, waste management, land resources management, clean energy transformation, sustainable growth and sustainable transportation.
Sponsors and exhibitors will be showcasing their products, technology and innovations in the climate change space for over 800 conference delegates who are committed to driving change, reducing their carbon emissions and building more sustainable futures for their business. More than 30 countries will be attending. The attendees include Ministers and Government Agencies, Global Policy Makers & Regulators, International & Regional Organizations, Chief Executive Officers, Managing Directors, General Managers, Directors for Climate Change Action, Water and Agriculture Experts, Heads of Carbon Capture and Utilization, Chief Technology Officers, Carbon Management Technologists, Scientists and Researchers, Heads of Climate Change, Heads of Clean Energy & Sustainability, Chief Economists, Heads of Finance & Investment and local and international media.
The Forum COP27will be organised by Great Minds Events Management, a Dubai-based multi-faceted event management company of international repute, having organized numerous successful Forums and exhibitions that highlight critical issues faced by various economic sectors and industries across the MENA region.
Pearl Yachts is preparing the most exciting models for the Cannes Yachting Festival 2022. The bestselling Pearl 62 and the flagship Pearl 95 will entice guests to visit the all-British brand and enjoy the industry’s landmark event in the presence of good company and unique yachts.
Pearl is pleased to announce the yard’s participation in the 2022 Cannes Yachting Festival from the 6th to the 11th of September. The Pearl 62 is returning to Cannes after a successful debut at the show last year, this time accompanied by her big sister, the flagship Pearl 95, offering guests an A-to-Z image of how exterior designer Bill Dixon and interior designer Kelly Hoppen CBE are a perfect match for the brand, flawlessly adapting their world-famous British styling across the range. The result is a testament to atelier shipbuilding, where each model is recognized as a member of the Pearl family while retaining an identifying personal sparkle.
Compact, Complete, and Competitive
Measuring 18.6m, the Pearl 62 is the only yacht in the size-class to offer accommodations for eight guests across four cabins, including a full beam owner’s suite with a private entrance, plus the owner’s choice of a crew cabin or jet ski garage. Other highlights include an aft galley open to the cockpit, a vast flybridge, a foredeck lounge, and the benefits of Volvo IPS pod drive propulsion, including joystick control.
Smart at Scale
The flagship Pearl 95 boasts a full beam owner’s cabin on the main deck, as well as an expansive beach club with fold-down buttresses. She has proven to be an award-winning combination of performance, style and quality, taking the title of ‘Best Layout’ at the World Yachts Trophies. The Pearl 95 went on to receive further recognition with the awards of ‘Best Interior Design – Power Yachts’ and ‘Best Main Saloon’ at the International Yacht and Aviation Awards.
British Design, Inside and Out
Award-winning naval architect Bill Dixon is behind the innovation and superb seakeeping that characterise Pearl Yachts, penning smart lines to sharpen each model’s streamlined exterior. And for the interiors, no other yacht builder works with the world-renowned designer Kelly Hoppen CBE. Her ever-evolving style, defined by a subtle fusion of clean lines and neutral tones, intuitively balanced with an opulent warmth, has been honoured with numerous prestigious awards. Every Pearl is a canvas, upon which Kelly’s unmistakable design philosophy takes shape into a unique and surprising yet coordinated interior.
Looking ahead to 2022 Cannes Yachting Festival, Pearl Yachts Managing Director, Iain Smallridge said, “As we prepare to set a course for the French Riviera, we reflect on all the accomplishments of this busy year. And so, it’s with great pride that we will participate in the industry’s headline event with two of our treasures: the bestselling Pearl 62 and the flagship Pearl 95. Guests are guaranteed a good time and should expect to see something absolutely unique in the market.”
Upgrade your grooming closet with LOOKFANTASTIC’s curated edit of must-have essentials for the contemporary gentleman. Choose from an extensive range of haircare, bath and body, shaving, skincare and more!
grüum Ultimate Shave Gift Set (AED 250): A shaving kit filled with pre- and post-shave essentials to feel refreshed and rejuvenated. This shaving kit contains an ice-smooth shave gel, a gentle face cleanser and a chamomile infused moisturizer.
Dolce&Gabbana The One Men Royal Night Eau de Parfum (AED 551): An olfactory voyage to the Middle East with priceless ingredients, tease the senses with a fusion of musky and woody notes.
NEOM De-Stress On The Go Collection (AED 132): A travel friendly grooming bundle containing NEOM’s award-winning bath & shower oil, a coca butter and shea butter infused hand balm and a pulse point fragrance to soothe one’s mind and senses.
Kérastase Chronologiste Youth Revitalising Pre-Shampoo, Shampoo and Masque Bundle (AED 499): A complete revitalizing haircare set from Kérastase which includes a pre-cleanse treatment, a shampoo, and a hair masque. The pre-cleanse is a richly textured treatment that ensures a deep clean by lifting away pollutants from the hair, while the hyaluronic acid formulated hair masque works to lock in essential moisture to the hair, preventing excessive dryness and frizz.
The Ordinary the Balance Set (AED 115): A skincare bundle featuring The Ordinary’s four signature skincare products. It includes the infamous hydrating squalene cleanser, an exfoliating 2% salicylic acid masque, and a 10% niacinamide + hyaluronic acid serum.
MÁDARA Infinity Care System Set (AED 395): This skin-care duo includes both a serum and an essence. Enriched with a unique combination of ingredients, the ultra-light weight serum works to targets redness, hypersensitivity, and uneven skin tone, while the essence works to enhance hydration and comfort to the skin.
In the presence of HE Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation (DACC), and other senior executives, the DACC OHSE Department concluded its 2022 Fire Safety Campaign within Dubai South, which witnessed the participation of 51 companies that helped promote fire safety culture throughout the community in line with the UAE’s Fire and Life Safety Code and with the cooperation of the Dubai Civil Defense.
During the campaign the OHSE safety team highlighted fire safety hazards and the importance of maintaining fire and life safety compliances across all operational facilities. The campaign also witnessed the awarding of participating companies, as well as the Dubai Civil Defense Dubai South Fire Station which received a special appreciation award for its outstanding support during this initiative.
Commenting on the campaign’s conclusion, Ali Abdulla- SVP – Licensing and Regulatory Affairs said: “We are pleased with the campaign’s success and the positive response and awareness received from all our partners at Dubai South. We would like to thank all the companies that took part in this campaign which promoted the safety and well-being of companies and employees working at Dubai South. We look forward to hosting more events to enhance the safety and health culture within Dubai South”
Dubai South was launched as a Dubai Government project in 2006, representing an emerging 145-square-kilometre, master-planned city based on the happiness of the individual. The city is identified as Dubai’s flagship urban project and is designed to create 500,000 jobs in an integrated economic environment that supports all types of businesses and industries.