This Spring 2021, the German luxury fashion house MCM announces the launch of its new signature fragrance accompanied by a global communications campaign entitled Travel Beyond. It is the first-ever beauty commercial leveraging virtual production and filmmaking using technology from the gaming world namely Epic Games’ Unreal Engine, the same technology that powers Fortnite™

The campaign and fragrance capture the essence the brand’s DNA of travel, introducing a transcending journey inspired by the ingredients.  Vibrant  raspberry  and  hand-picked  jasmine are refined with clean woods and sheer Ambrox° Super, presenting a spirited floral woody aroma which remixes classic perfumery with novel blending technology. Travel Beyond nods to the fragrance’s artisanal composition by seamlessly blending virtual and natural worlds into a metaverse where emotion meets the elements.

Shot in Brooklyn, New York, the immersive experience takes consumers on a voyage of exploration and discovery inspired by MCM’s iconic backpack: an eclectic tribe moves through time and space as the backpack morphs from a hands-free leather good into an iconic bottle, conveying the mood, attitude and feeling of freedom, from movement to expression. The campaign juxtaposes exciting urban jungle cityscapes with serene cyber-scenery, through dynamically digitized visuals.

“Emotion is the epicentre of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent. Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.” – Dirk Schoen berger, MCM Global Creative Officer.

The campaign connects the contradictions of luxury and street style, heritage and modernity, individuality and tribe — which all come together in the scent. It features a bright young group of interconnected talent. Senior Perfumer Clément Gavarry of Firmenich, artisan of the fragrance, was “inspired by tribes of fearless free thinkers and sought to design a sustainable blend of classic and modern elements that fuse together to create an attitude of unbridled optimism and powerful connection.”

“A one-of-a-kind design that has no precedent, the MCM Eau de Parfum bottle pays homage to the classic backpack. The top handle, subtle studs, flat front pocket and iconic Cognac Visetos logo pattern come together in a sophisticated and show-stopping design, representing an unmistakable synergy between fashion and fragrance,” said Baerbel Bureick, Chief Marketing Officer, Inter Parfums, Inc., the global licensee for MCM fragrance.

Jean Madar, Chairman and CEO, Inter Parfums, Inc. stated, “Over a year in the making, the result of our collaboration with our MCM partners elevates fragrance, packaging, and marketing to a rarefied summit within our industry. Together we accomplished what we set out to accomplish, namely to fuse luxury with an expressive spirit of originality and optimism, and we can all use an infusion of optimism at this time.”

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Once an underrated piece of jewelry, the chain-link necklace is back and has, without a doubt, become a must-have staple for SS21. Just imagine, glistening links finished in 14K gold and silver wrapped around your neck.
 
Whether you are a lover of sleek, minimal style or conceptual layering, A- list fine jewelry designer, Jacquie Aiche latest collection features stunning designs for every woman. Aiche says she believes a woman’s natural beauty can be illuminated with the right piece of jewelry, and that will always be her mission, “I want to create pieces that will make every woman look and feel uniquely beautiful.

Pride Month returns again this summer celebrating the global LGBTQ + community and promoting tolerance, education and equality.  We created this selection to show our support and spread positivity from our leading designers Terzihan, Simone Jewels, Aisha Baker and Tabbah. 

If you would like more information on the jewellery designers or high-res images, please do not hesitate to contact me?

Finally, the pieces are also available for socially distanced photoshoots and internationally on request.

Me Yellow Gold Earringsby Aisha Baker in 18K Yellow Gold with Enamel ($4,000). 

Me Diamond-Paved White Gold Bracelet by Aisha Baker in 18K White Gold with Diamonds and Enamel ($15,200)

The WAAW Collection by Swiss Arabian includes six fragrances with the most thoughtful story to treat mothers on this special day and show them just how appreciated they are. The WAAW collection is inspired by the Arabic letter و (pronounced “waaw”) which is known as the letter of unity as it is used in Arabic to join words, and thus everything, together – and what is more unifying than the bond between a mother and child? This beautiful collection is based on the different forms of love and includes six fragrances that will surely express your appreciation for the mother in your life.  

From luxurious amber notes to delicious floral scents, Swiss Arabian’s Waaw Collection is sure to get you into her good books this Mother’s Day.

1. Gharaam – meaning infatuation, is a premium fragrance that has soft notes of jasmine, saffron and amber.

• Hawa – meaning desire, is a fragrance that brings forth a bright citrus scent combined with floral notes including mandarin, rose, orange flower and white jasmine.

• Hayaam – meaning adoration, is a fragrance that combines dazzling citrus and warm earthy ingredients like warm Irish clove, leather, and woody amber.

• Wajd – meaning passionate love, is a scent that was created to induce the feeling of deep passion with ingredients such as turkish rose, red apples, and patchouli.

• Walaa – meaning deep love, is a citrus fragrance that encapsulates happiness with the bright and fresh notes of lavender, mandarin orange and white jasmine.

• Ishq – meaning the powerful form of love, is a fragrance that represents timelessness of true love with a burst of warm black pepper and spicy saffron. The scent later depletes and diffuses notes of roses and smooth leather.

**Refresh your skin using Martiderm for your daily routine **

A skin care routine is something that needs to be constant, even at times when your daily schedule may seem packed. Having a structured routine will stand you in good stead on the quest for healthy, glowing skin and help combat any skin concerns you may have. If you are looking for some new products to up your current regime, Martiderm is at hand and will ensure your skincare routine is taken to the next level. Whether you are looking to resolve any anti-ageing issues, or achieve a fresh-faced look, Martiderm’s product range is backed by pioneering formulas that are effective for each person’s skin requirements.

We are all on the lookout for products that can benefit us, but it’s important to simplify our selection to ones that are specifically targeted to the area of concern. Here are a few products that we would recommend adding to your daily skincare routine:

Martiderm Pigment Zero DSP- Renovation Cream – AED 340

This is the most effective treatment for unifying skin tone and removing facial blemishes. The formula contains depigmenting principals that have a high skin tolerance, making it a very appropriate treatment for all skin types.

MartiDerm 3 in 1 Micellar Cleansing Solution – AED 220

This beautiful micellar water gently cleanses the skin and keeps it hydrated. The formula is enriched with antioxidants to keep the skin protected and it also offers repairing activity. It perfectly cleanses the skin, preparing it for the other products along with your beauty ritual.

Martiderm Flash Serum – AED 260

This serum instantly brightens the skin with an immediate boost of radiance and hydration. Ideal to use. It is ideal to use in the morning when your skin must look its best and is the perfect base for makeup. It has an instant lifting effect due to a powerful combination of peptides, visually reduces dark sports and will help the skin with firmness.

Martiderm Platinum Expression Gel – AED 380

This wonder-gel helps to redensify and soften expression wrinkles in the area around the eyes and lips. It has a relaxing effect with active ingredients that release muscle tension, minimizing expression lines. It acts on the forehead, the eyebrows and nasolabial folds with a Botox-like effect and is a natural alternative to such aesthetic medical treatment.

Martiderm Black Diamond Ionto-Lift Eye Contour – AED 500 

This treatment works for deep facial contours and has a tightening and firming effect, which uses Iontophoresis technology that reduces wrinkles around the eyes immediately. It penetrates deep into the skin leaving the surface of the skin thoroughly hydrated.

This year, it’s all about looking refreshed and natural! If you focus on the right products, you will be able to embrace your skin and see results quickly. Go minimal and enjoy maximum benefits for glowing and clear skin!