Bringing brilliantly affordable, on-trend jewellery to the world

Lovisa has launched its SS21 jewellery collection across all its stores in the Middle East. The new collection stays true to Lovisa’s mission to bring brilliantly affordable, on-trend jewellery to all social butterflies, trendsetters and fashionistas and hosts the much-anticipated Couture and Hair Accessory collections.

From earrings, rings, necklaces, watches, body jewellery, and hair accessories this SS21 Lovisa continues to create seasonal fashion-inspired jewellery at ready-to-wear prices that are perfect for the hotter months ahead and the easy-breezy looks of the season.

The brand’s trend spotting departments worldwide have taken inspiration from couture runways and current street style to deliver new, must-have designs this spring-summer. As a fashion-forward jewellery brand that caters to every woman, the Lovisa SS21 collection hosts up to 150 new styles every week, including the signature best-selling Sterling Silver Jewellery and Body Packs, reinforcing its ethos that ‘It’s about her, always’.

After launching its first store in April 2010, Lovisa can now be found in 15 countries globally.

Prices from:  AED 19- 299

For further information, please visit https://liwastores.com.

Amla, the superfood in Ayurveda, earned its popularity for a reason. With eight times more Vitamin C than an orange, twice the antioxidant power of acai berry, and about 17 times, that of the pomegranate; it is the ‘nectar of life’ to tackle the underlying cause of numerous ailments but most obviously, it is that haircare and skincare essential you can’t afford to miss.

A Vitamin C powerhouse, Amla is for everyone looking to improve hair growth and scalp health. Its treasure of fatty acids strengthens the hair follicles to nourish and add lustre. It is no wonder that in modern times the Indian Gooseberry has found favor in hair care products and has become the hero ingredient in a range of hair care products like hair oils, shampoos, conditioners, elixirs, and even hair masks.

Passed on and trusted from generations Dabur Amla has a dedicated range for hair oils as Amla champions the formulations to provide solutions for hair concerns like frizz, hair fall, and dandruff.
Amla, the superfood your hair will always thank you for…

1. Combats hair fall: With amino acids in abundance, a regular massage with amla hair oil provides enough oxygen and nourishment to the hair follicles to reduce hair fall.  

2.  Boosts hair growth: Vitamins, minerals, and phytonutrients present in amla aid in stimulating blood circulation thus, stimulating hair growth.

3. Protects from external damage: Amla being calcium-rich saves the hair from external damages caused by blow-drying, ironing, and heat treatments. Hair that’s often exposed to such hair treatments can be rejuvenated by using amla-infused hair masks and stay-on oils.

4. Dodge dandruff: Vitamin C cures dryness and prevents the accumulation of flakes that eventually become dandruff. Its anti-inflammatory and anti-bacterial properties are also effective in combating dreaded dandruff. Hair masks with Amla powder as the main ingredient are a serious buy for those looking to bid adieu to this pesky hair woe.

5. Premature greying no more: Stressful lifestyles and lack of nutrition can lead to premature greying of hair. Regularly treating your hair with amla-enriched hair care products can save the day. Apart from hair massages with amla hair oil, a cleansing routine with amla-enriched shampoos and post-wash nourishment with amla-enriched conditioners ensures cleansing with care.

Poor lifestyle, pollution, lack of sleep, and continuous usage of harmful chemicals on hair make them mighty weak and prone to recurring hair issues. Amla, the Ayurveda superfood restores hair health along with length and lustre. 

FILORGA’s highly popular Global-Repair range has a new addition to its supreme anti-aging collection of products. An all-intensive feat of formulation, the Global-Repair Eyes and Lips acts as an ultra-targeted double agent. The specialist product contains a microcirculation-activating tuberose extract to give an intensive rejuvenating effect on the eye countour and smoothing sesame seed extract to redefine the lip contour. Global-Repair Eyes and Lips is perfect for the treatment of dark circles, puffiness, crow’s feet wrinkles, barcode wrinkles and nasogenian furrows. A thin layer of its lightweight melting texture to the eye and lip contours in the daytime and/or evening is the recommended usage.

Designed to provide a genuine youth-coaching action, the complete GLOBAL-REPAIR range takes care of the cells of the epidermis with complementary products enriched with Intensive Repairing Factors (50 meso factors, 3 super nutrients + 4 cellular boosters)  for intense nutrition and multi-revitalisation.  But that’s not all, all products incorporate 24H Chrono-Boosted Technology:  dual use day/night formulas that transform into a mask in the evening for optimum 24-hour effectiveness.

Launched in 2019, its genuine youth-coaching cosmetic program was developed for women who want to look the way they feel and included multi-active cream for lasting results and an expert serum for an intensive action. The supreme duo treats all the issues of devitalized skin with a core formula: Intensive Repairing Factors. A genuine feat of formulation, this complex combines the best cosmetic nutrients with ultra specialised ingredients to mimic the effects of aesthetic medicine for a spectacular rejuvenating action!

Filorga’s GlOBAL-REPAIR range including the all-new Global-Repair Eyes & Lips (AED 395) is available for purchase at leading pharmacies including Bin Sina Pharmacies, Boots Pharmacies and online at www.basharacare.com

Summer is officially here! There’s nothing that screams summer better than a soft, dewy look. During the hotter months, lightweight and waterproof products are our favourite go-to’s because it feels like we don’t have anything on our faces. So, whether you are out and about during the day or need a natural glam look at night – these essence products need to be in your make-up bag for the season! 

Get your healthy glow and radiant complexion with HELLO GOOD STUFF! Face Serum. Made of 97% natural ingredients and no added silicones, this face serum can be used as a primer thanks to the intensive moisturizing formula. Not to mention the delicate delicious pineapple fragrance, making it perfect for the summer. 

Highlight the beauty of your skin using the HELLO GOOD STUFF! Tinted Beauty Cream. This lightweight beauty cream is softly tinted with nourishing properties from the natural cactus blossom extract, hyaluronic acid and glycerin. What’s better than 24-hour moisture?! It’s also ultra-soft texture makes it blend effortlessly into the skin to blur your minor blemishes.  

The vegan 24ever DEFINED Volume Mascara gives you volume while pampering your lashes at the same time! The deep black pigment and the mixture of hemp, almond, jojoba oil and vitamin E  has your lashes coated and protected all day long. The fibre brush gives the lashes a very defined and voluminous look and the mascara lasts for 24 hours! 

You can never go wrong with the DAILY DOSE OF LOVE EYESHADOW PALETTE, thanks to its beautiful and wearable rosé nuances, perfect for the season. The palette has nine metallic, shimmering, and matt shades that are highly pigmented – making us spoilt for choice! The packaging is also sustainable, made from 100% recycled paper and can easily fit your favourite handbag! Need to do your eyebrows on the go? The brow pomade + brush is your new best friend. All you need to do is unscrew the small container with creamy pomade and use the slanted brush on the other side to fill your brows the way you desire! The formula is also exceptionally long-lasting, waterproof and won’t smudge.

Icecap, LLC, the first company to offer diamonds via NFT “token” technology, has moved its headquarters to Dubai within DMCC (Dubai Multi Commodities Center) and has launched a line of high-end diamond and jewelry collectibles. The tokenized “Icecap Collectibles” will include very high-end, natural diamonds in red, yellow, green and other colors, plus unique finished jewelry pieces.  A US$3 million red diamond is included in the first offering.  The announcement came during the Company’s prestigious launch event held at the Ritz-Carlton Hotel in the Dubai International Financial Center. 

Non-Fungible Token (“NFT”) technology, gained worldwide attention in March when an NFT representing ownership of a piece of digital art was sold by Christie’s for $69 million.  NFTs are blockchain-based “tokens” which document ownership of real world or virtual world assets.  As blockchain tokens, once sold they can move efficiently between buyers/sellers for trading purposes, on NFT exchanges.

“NFT technology has opened up diamonds as an asset class for diversification,” explained Jacques Voorhees, CEO Icecap.  “Diamonds typically out-perform inflation, but now—with NFT technology—diamonds can be bought, sold, and traded almost as efficiently as gold and silver.  Thanks to NFTs, we might say the world’s hardest asset is now liquid.”

Icecap is the brainchild of the father/son team of Jacques Voorhees, who revolutionized the diamond industry in the 1980’s by introducing online trading technology via Polygon, and Erik Voorhees, the well-known bitcoin advocate and founder of ShapeShift. 

“Interest in diamonds as an investment goes back over a thousand years,” continued Voorhees.  “But diamonds are not fungible—each one is unique.  The technology of non-fungible tokens now makes it easy to trade this asset class without the friction of having to track the physical product itself—which is kept secure, vaulted, and insured.”

Icecap’s diamond tokens are traded on the world’s largest NFT exchange, OpenSea.io.  A buyer can hold the token as a hard-asset for diversification or for collecting, sell the token to liquidate, or redeem the token and take delivery of the physical diamond itself—which can later be re-tokenized if desired. 

Icecap’s relocation from the United States to Dubai was an easy one, according to Voorhees.  “In the last twelve months, Dubai has become the primary trading center for diamonds, globally.  And the UAE is a world leader in having a stable and well-evolved regulatory framework for the trading of blockchain assets.  Dubai in general and the DMCC free-zone in particular, is a natural home for a company that combines diamonds with NFT trading.”

“Purchasing perfume is a delicate and very individual process so you must pace yourself, to find the perfect one,” says Julien Sprecher, Creative Director of Parfums de Marly. 

Finding the right perfume is nothing but a series of trial and error. To find your signature scent you’ll have to put your olfactory senses to work  – inhale, exhale and think about the notes, are these fruity, floral, musky or spicy? Only then will you be a step closer to finding your scent soulmate. Below are some of our favourite scents from the Parfums de Marly, to get you on your way.