Zak Zorro releases ‘Mere Siva Kaun Bey’

The new song is Zak Zorro’s 7th Music video shot in Dubai and featuring Dubai talents

Dubai, UAE:Zakeer Hussain, popularly known as ‘Zak Zorro’ released his latest music video ‘Mere Siva Kaun Bey’ this week. The Song has been produced by Icon Art Production, a Dubai based production company and has been filmed over 3 days at 5 different locations. The Featured cast in the video includes local talents Waleed Khan and Sherif Thomas.

“Al Jiyad Stables” located at Al Qudra and “Paintball Dubai” at Jebel Ali Shooting Club, Margham Desert Buggy Activities, Studio and Public Streets of Dubai, Icon Studio, and various Dubai Roads. This is Zak Zorro  7th Music video shot in Dubai, featuring Dubai talents over 40 Models, 30 Professional Dancers, creative talents, choreographers, and technical crew.     

Explaining his inspiration behind the music video, Zak said “My creative inspiration for the music video comes from my own life experiences and all the self-doubts and failures I overcame, but I never gave up on my vision and dream. I learned to always appreciate what I have and embraced everything God has blessed me with and worked hard to improve myself in every aspect of my journey. The song is a celebration of accomplishments and celebrating life. This is dedicated to everyone because everyone is unique and special. So “believe in yourself and live your dreams”

Speaking on the release, Zak continues to bring new style of Music and creative approach in the Music video and finding ways to inspire the audience with a thought of believe in yourself and accept and embrace whatever life has blessed you with.  

Zak sees himself as a global artist not bound by any single genre or style, he has always been influenced by world music and his vision is to record in as many different styles as possible. However, as a music purist he makes sure to follow important elements and protocols of each different genre in their pure form. Mere Siva Kaun Bey is a creative attempt of ethnic and modern hip hop with a touch of Bhangra.

‘Mere Siva Kaun Bey” released on 15th December ‘2022 on all the digital stores Spotify, iTunes, Amazon Music, Saavan & YouTube on the Zak Zorro channel worldwide.

About the singer

  • As a singer and music producer & Director, Zak has recorded over 70 singles in the last 4 years. 
  • A Versatile artist who has sung in various genres of music Pop, Rock, HipHop, Rap, Rock Ballad, Afrobeat’s, Reggaeton, Sufi, Qawwali, Dance Hall, EDM, Punjabi Bhangra.  
  • Released 7 music videos which have crossed over 15 Million+ audience worldwide. 

The listeners can also enjoy over 68 Songs in different genres, The Previous 18 Singles and Music Albums named “SOUL”, “Eternal Love”, “Afrolina”, and latest “Baby Dil Dena

Music lovers can enjoy Zak Zorro Music and Music videos on: 

YouTube : https://www.youtube.com/c/ZakZorro

Spotify     :  https://open.spotify.com/artist/7pibiAY1iDUqdWd8GPK61D

Mere Siva:

Connect to Zak Zorro on:

Instagram :  https://www.instagram.com/zakzorro5/

Facebook :       https://www.facebook.com/zakzorro5

Celebrate National Day with five malls in Dubai and Northern Emirates

Entertaining shows and activations planned across Dubai and Northern Emirates at RAK Mall, Lulu Mall Fujairah, Mall of Umm Al Quwain, Sharjah Central and Silicon Central

Dubai, UAE: The shopping mall and management division of Lulu Group International, Line Investments & Property (LIP) announces various events, themed deco and live performances for the 51st UAE National Day celebrations across its Malls in Dubai and Northern Emirates; RAK Mall, Lulu Mall Fujairah, Mall of Umm Al Quwain, Sharjah Central and Silicon Central from 6pm onwards.

Visitors to Silicon Central will enjoy the National Day parade on the 1st and 4th of December. There will be Al Habban Performers, Henna Art and meeting a falcon opportunity on the 2nd of December. There will also be a mesmerizing Tanoura dance on the 3rd of December.

On the 2nd of December, shoppers of RAK Mall can get beautiful henna art done and capture the memory of meeting a live falcon. There will be a National Day parade on both 2nd and 3rd of December with a live Tanoura dance show on the 4th of December for the celebrations.

Lulu Mall Fujairah visitors will enjoy a live Habban dance performance, get beautiful henna art done, wave national flags, savour coffee from servers and capture the memory of meeting a live falcon on the 2nd of December. The National Day parade will be on both 3rd and 4th of December.

Mall of Umm Al Quwain has a special treat for visitors who can get beautiful henna art, wave national flags and capture the memory of meeting a live falcon on 2nd of December. The National Day parade will be on the 2nd and 3rd of December with a live Tanoura dance show on the 4th of December that will keep shoppers mesmerized and entertained.

At Sharjah Central, visitors will enjoy live dance shows, get beautiful henna art and savour coffee from servers on the 2nd of December. The National Day parade will be on 3rd and 4th of December.

The national day mall deco in all five malls offer themed photo opportunities that are Instagram worthy so the public can create memories with loved ones.

All Line Investments & Property Malls place great emphasis on safety measures regarding COVID-19, ensuring the public areas remain a safe place to shop and dine in.

Celebrate Diwali, the ‘Festival of Lights’ at Silicon Central

Mall to host activities and exciting experiences for a memorable Diwali

Silicon Central, Dubai’s new lifestyle destination will ignite the spirit of Diwali, the festival of lights with a host of activities, mall deco, festive retailers offers and live entertainment this year from the 20th to the 25th of October 2022

No celebration is complete without dance, music and food. There will be roaming entertainment for mall visitors to enjoy from the 21st to 23rd of October featuring 20-minute traditional performances by six artists of drummers and dancers between 5pm – 8pm

For those seeking Instagram worthy images to share, check out Diwali themed décor at the mall atrium, food court and in front of Lulu Hypermarket. Silicon Central followers can head to the mall and click a selfie with any of the Diwali setups in the mall and win Diwali Sweets from Lulu Hypermarket.

Mr. Salim MA, Director Lulu Group said, “Diwali, the festival of lights is a special celebration for the Indian community. To capture the joyful spirit of the festival, we have a lineup of fun activities, cheerful festive decor to capture memories with friends and family, live cultural entertainment and amazing festive deals to enjoy at Silicon Central.” Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening mid-November 2022

Artissima Art Agency launches Dubai Art Expo with over 500 artists from 170 countries under the Patronage of H E Sheikh Nahayan Mabarak Al Nahayan

Be part of a historic three-day Event that brings art and cultures together and highlights achievements of the nation’s Art initiatives for Jubilee celebrations

Artissima Art Agency introduces the Dubai Art Expo with a record of over 500 artists from over 170 countries with the grand opening on 4th November at the Meydan Hotel with visual artists, followed by performances from five continents including Art Talks and Shows.

The event is held under the Patronage of H. E Sheikh Nahayan Mabarak Al Nahayan, Cabinet Member and Minister of Tolerance and Coexistence and curated by Aurela Cuku, Founder of Artissima Art Agency.

The historic event is an initiative from the UAE for the world artists to celebrate the golden jubilee of the UAE and will showcase exquisite art and foster mutual cooperation that builds bridges between nations. There will be a series of talks on art by renowned artists and performing arts personalities.

On the 5th of November, Al Fahidi Historical Neighbourhoods with Akaas Visual Arts will play host to the Association of Colours of Peace exhibition, a non-profit association that promotes children’s art internationally to reduce cultural, social and economic distances between rich and poor countries with messages of peace, tolerance and unity. Children from the UAE will be drawing for peace.

The President of ‘Colors for Peace’, Antonio Giannelli, Bernard Dika, Councillor at National Park for Peace Sant’Anna di Stazzema and Councillor for Innovation and Youth Policies of the Tuscan Region, Italy together with the President of Peace Run, Alfredo De Joannon will endorse the Peace torch to Angelo Baldini, the President at Cycling team MG K VIS. The cyclists will ride from the Meydan Hotel to Al Fahidi area for the awareness of the Colors for Peace initiative. This is followed by the show ‘Symbols of Peace and Love’ by the well-known Syrian artist Badie Jahjah.

On the 6th of November, there will be Art Talks with the Secretary General of the Foundation Centro Conservazione e Restauro “La Venaria Reale” Sara Abram in presence of Dr Platon Alexiou, Dr Mariana Turchio, Dr Najat Al Saeed and Jassim Al Awadhi. This is followed by the show “Caravaggio” by the well-known Italian artist Mimmo Centonze. There will also be additional  insights from Dr. Nasser Palangi and Dr. Carla Barbara Coppi.

Aurela Cuku, Curator of the exhibition and Founder of Artissima Art Agency said, “We have had an overwhelming response from artists all over the world for the Dubai Art Expo and we are delighted to bring all forms of art this year, including the performing arts. Over the last decade, we have been a catalyst in bringing art from all over the world to encourage a culture of art and heritage appreciation and this time we have also brought sports into the equation.”

Artissima Art Agency has helped evolve the art community consistently over the last decade, launching the region’s best artists and art shows under one roof. The event is sponsored by San Marino Welcome, Morals General Contracting LLC, Anker, Studio Emme and Creative Artestic.

Zak Zorro Releases new song “Ye Faasla”

Video shot in Dubai and Directed by renowned Arab Director Adel Serhan

Dubai, UAE: Zak Zorro has released his latest Music Video “Ye Faasla’’ on Aug 15, 2021.”Ye Faasla” is a Pop Contemporary Emotional track as the Vocals and Synth Shines throughout the Track. A heartbeat Vibe with the Kicks and complimenting Bass Lines is the Aura of The Track.

The Song is from the Music Album “Baby Dil Dena” which has 11 diverse Musical tracks with a flavor of Jazz, Flamenco, Pop, HipHop, RNB, Rap, Afro, Spanish, Punjabi, Latin and Arabic Influence.

Adel Serhan is a Lebanese International Director who has been working from the past 20 years directing 100’s of Music Videos for Many Artists in the Arab Music Industry. He has directed artist around the world including USA, Canada, Europe, Dubai, Lebanon and Middle East.

Adel Serhan Says, “It was a pleasure working with Zak Zorro. Firstly we are best friends and brothers. I was very excited to direct this song as it’s my first Indian song direction with an Indian Singer and it was a great experience. It opened many doors for me as a director who tries to do the best possible. I wish many success and all the best to Zak Zorro”.

He was passionate to direct an Indian song because which has beautiful cinematography and a simple story to portray the song’s essence in “Ye Faasla”.

The listeners have an opportunity to enjoy over 52 Songs in different genres, The Previous 13 Singles and Music Albums named “SOUL”, “Eternal Love”, “Afrolina”, and latest “Baby Dil Dena”.

Music lovers can enjoy Zak Zorro Music and Music videos on:  

YouTube : https://www.youtube.com/c/ZakZorro

Spotify     :  https://open.spotify.com/artist/7pibiAY1iDUqdWd8GPK61D

Connect to Zak Zorro on :

Instagram: https://www.instagram.com/zakzorro5/

Facebook:   https://www.facebook.com/zakzorro5

First hybrid cinema and family entertainment centre comes to Wafi City

By Natasha Dury

We recently ventured to Wafi City to enjoy an encompassing entertainment experience at VOX Cinemas and Magic Planet that comes with mouth-watering F&B options, state-of-the-art 15-screen multiplex and Magic Planet, the regionally award-winning family entertainment centre.

A concept by Majid Al Futtaim, the state-of-the-art entertainment hub spans two floors. We visited twice, first to watch Boss Baby Two and later to watch Luca. VOX Cinemas Wafi City certainly offers moviegoers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds.

The 15-screen multiplex also features cutting-edge audio-visual technology and a variety of VOX Cinemas’ signature concepts including KIDS, a colourful and dedicated auditorium for young movie lovers, MAX, an auditorium with a mega screen and Dolby Atmos surround sound technology as well as a reimagined VIP experience with luxury seating and in-seat dining.

Families and fun seekers of all ages can also enjoy a wide variety of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features the ever-popular Bumper Cars, thrilling Drop ‘N Twist and Highway 66, the ultimate mini-bowling experience.

The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats.

The layout is welcoming and the décor in the thoughtfully appointed new culinary offering is imaginative and intriguing. It truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.  

When we arrived, we were assured that VOX Cinemas and Magic Planet at Wafi City have opened in compliance with government guidelines and have implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind.

#GlobalTrendMonitor  #WafiCity #VOX #Cinema #Entertainment #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

“An Unplanned Journey becomes a Destiny” Dubai Based Businessman Turned Singer Zakeer Hussain (Zak Zorro), CEO of Icon Art production

UAE is attracting more Hollywood and Bollywood movies as a hotspot for exotic locations shoots and Icon Art Production (IAP), a leading production house is known as a One stop solution for all Feature Films, TV Commercials, TV Programs, Documentaries, Music Videos and Corporate Films, Event Productions and Multimedia services across the UAE, Middle East & India.

Shereen Shabnam meets with founder Zakeer Hussain, a Businessman who is creating a sensation in the music world with his recent albums.

Zakeer who is also known as Zak Zorro in the Film & Music world, started his career working behind the scenes with his team at Icon Art Production and their expertise included being able to Line Produce 1000’s of Productions for local and International productions. And also expertise in write, produce, direct and accomplish postproduction of small medium and large productions.

Under his leadership, Icon Art Production offers all aspects of Line production, including Script approval, Shooting permits, Locations services, Cameras, Lights and Grips, Transport, Local & International Cast & Crew, Production and Postproduction services, a wide range of industry services for a variety of local, regional, and International clients in Film, Television, Advertising, Sports, Marketing, and Multimedia.

In-house state-of-the-art Equipment large inventory with Full-fledged Studio and working knowledge of the various Local and International Films, TV Programs, TV Commercials and the Events industry positions IAP amongst the top 10 Production houses in Dubai.  As the Founder of Icon Art Production, Zakeer has seen the completion of over 3000+ productions including Films, TV Programs, TV Commercials, Music Videos, Documentaries, Corporate Films, and Events since the company’s inception.

With a strong faith in the potential of Dubai being a hub for the Entertainment world, Zakeer invested in a facility that can be customized and branded for Magazine Shoots, Product launches and Pop-up Events etc.

According to Zakeer, his success in the Production world is due to his team who understand the niche requirements of the industry, based on which they design a feasible budget for any type of project to assist, Directors and Producers. This has enabled IAP to be Industry leaders in supporting International filmmakers coming to Dubai from Bollywood and the regional film industries.

As a musician and his persona as Zak Zorro, Zakeer’s vision is to produce global music, He loves all kinds of music and was blessed to listen to different eras of music and genres. His music Passionstarted 15 years ago, and he has been working with various artist and genres of music which inspired him to discover the love for different styles of music and the First Indian to do Afro Music and sing pigeon English with some Afro slangs.

As a Versatile Artist who has sung in over 25+ different music genres, Zakeer is known for his versatile vocal abilities bringing his unique fusion of songs to music lovers around the world in different genres, Pop, Rock, Blues, Jazz, Funk, Country, RNB, Hip Hop, Rap, Bhangra, Folk, Afro, Reggae, Dance Hall, Latin, Flemenco, Arabic, EDM, Synwave/ Synth Pop, Sufi, Qawwali, Ghazal, Meditation, Chill Out, Fusion, Techno and Disco etc. His passion to sing in multiple genres has led him to sing in seven languages following the important elements and protocols of the respective genres in its pure form.

Music to Zakeer is like a meditation and whenever he works on a new genre or language, it’s a completely new experience from zero, as if it is his First Song production so we put our heart and soul in it. He has a great team who understands his vision and works in his direction, and they accomplish every time unique songs and produce a great album.

“MUSIC IS AN EXPLOSIVE EXPRESSION OF LOVE AND PASSION, AND WE ARE ALL TOUCHED BY IT, NO MATTER WHAT CULTURE, RACE OR COUNTRY WE COME FROM” – ZAK ZORRO

Music is now part of his life and is part of his daily routine while creating music, studying, experimenting, and working with different styles of music, languages, musicians and composer etc.

Speaking of his musical journey, Zak Zorro said, “My passion for music began from childhood and I started singing four years ago with Urdu and Hindi poetry which then evolved into songs. I dedicated lot of time for voice training in Hindustani Music and Western music by 7 different vocal trainers. After over 5000+ hours of vocal training, I worked with several different music composers producing different genres of music and found a unique style that worked for me. Every song has a unique story and mood in the lyrics.”

Zak Zorro also established Audio studio for himself and other upcoming artist providing a platform to individuals who needs guideline in their passion in music industry with professional equipment for sound, audio and video production.

ZAK ZORRO MUSIC ALBUMS

  • As a Singer and Music Producer, Zak has recorded over 70+ Original Songs in last 4 years. 
  • Produced Music in over 25+ Styles of Genres and Sang in 7 Languages.
  • Zak sees himself as a global Artist not bound by any single genre or style, he has always been influenced by world music and his vision is to record in as many different styles as possible and bridge cultures through music.

Zak Zorro “SOUL”

Music Album with 7 Soulful Songs with beautiful compositions and lyrics will take you in an emotional journey. It was an emotional transition of my life which was translated into Songs and was the beginning of my musical journey.

Eternal Love:

Zak Zorro “Eternal Love” Music Album with 11 diverse love songs with mesmerizing poetry.

This Album is a perception of true love which we seek in our life partner and also some lose them in between the journey, and seek compassion or start over to love again.

Afrolina :

Zak Zorro being the first Indian Producer and Singer to produce an Afro Music album with 11 musical tracks, He said my love for world music and fascinated with Afrobeat inspired me to produce Afrolina Music Album in collaboration with Sammyoung an African music producer.  This Album to make anybody dance, smile and have fun with every beat.

Baby Dil Dena :

Zak Zorro released his latest 4th Music Album ‘Baby Dil Dena on July25 2021. An album with 11 diverse Musical tracks with flavor of Jazz, Flamenco, Pop, Hip Hop, RNB, Rap, Afro, Spanish, Punjabi, Latin and Arabic Influenced. Every song has a musical journey of daily life relationship dramas which are fun sometimes and painful sometimes.

ZAK ZORRO MUSIC VIDEOS SONGS:

Zak Zorro has released 4 Music Videos which have crossed over 20 Million+ Views. 

Teri Yaad Mey

Soulful Pop Music with beautiful lyrics which will take you in a memory lane of your first love, irrespective you are with that person or not. It tickles your heart and makes you smile. The song is about also about endless love or memories, sometimes we separate but still love the person and those beautiful memories are always haunting us. Also inspiring social message about Karma which is a Boomerang.

Taqdeeron ke Khilonay

The Debut Rock Music Video which was released on 1st April 2020 followed by six songs from Zak Zorro Fusion album. Rock Song is “Taqdeeron ke Khilonay”, which portrays reality of life that we are “toys of destiny” and how we influence each other in this life with some happy and painful experience which were portrayed in the Music video in a symbolic way.

Jeeta Raha

“Jeeta Raha” is a Song tribute to all fathers, Directed by Sajjad Delafrooz renowned antagonist of Bollywood Film Tiger Zinda hai & Special Ops Web series with Neeraj Pandey. A Song dedicated to “All the Fathers for their unconditional Love and Sacrifices they make for their children happiness” the video portrays the loneliness of father and his weakness not able to communicate with his son. A Social Message, not to leave your parents alone in their old age.

Ye Faasla

“Ye Faasla” is a Pop Contemporary Emotional Song as the Vocals and Synth Shines throughout the Track. It’s an emotional journey of 2 lost souls in their own world. This Song portrays people living together yet not connected and living in their own world which do not exist.

#GlobalTrendMonitor #Music #Entertainment #Singer #IndianMusic #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

UAE based Music Producer and Singer, Zak Zorro releases an Afrobeat Music Album

Zakeer Hussain popularly known as ‘Zak Zorro’ releases his latest album ‘Afrolina’ today on June15, 2021. The homegrown artist will reveal an original album with 11 distinct dance tracks namely ‘Carolina’, ‘Maria’, ‘Dubai Way’, ‘Killempa’, ‘Chikka’, ‘Oley’, ‘African Lady’, ‘Somebody’, ‘Dil Pe’, ‘Superhero’ and ‘Call my Name.’

With this album, Zak Zorro gets the unique distinction of becoming the first Indian Music Producer and Singer to produce an Afrobeat Music album. Speaking on the release, Zak said “Music is the strongest form of magic. It is an explosive expression of love and we are all touched by it no matter what culture, race or country we come from”.

Further expanding on his fascination for afrobeat in particular, he said “The thing about Afrobeat is, it just uplifts your mood from the very 1st beat and makes you move your whole body and I think that is what people around the world need now more than ever.”

Zak sees himself as a global artist not bound by any single genre or style, he has always been influenced by world music and his vision is to record in as many different styles as possible. However, as a music purist he makes sure to follow important elements and protocols of each different genre in their pure form. Afrolina is an honest attempt at ensuring the authencity of the music remains while the vibe only gets one to groove to each beat.

The Album is produced by Icon Art Productions. All the songs are written and composed by the very talented award-winning music producer, Sammyoung (Dubai based afro music producer). ‘Afrolina’ released on 15th June ‘2021 on all the digital stores iTunes, Amazon Music, Spotify, Gaana, Saavan & YouTube on the ZakZorro channel worldwide.

About the singer

  • Founder of Icon Art Production (Amongst UAE’s biggest studio, production & equipment rental company)
  • 3000+ productions including films, web-series, tvc’s , music-videos, documentaries and corporate films
  • As a singer and music composer, Zak has recorded over 70 singles in the last 4 years.
  • A versatile artist who has sung in over 15 different music genres
  • Released 3 music videos which have crossed 6 million+ views organically.

Music lovers can enjoy Zak Zorro Poetry and Music videos on YouTube channel https://www.youtube.com/c/ZakZorro. and Spotify

Artissima Art Agency and Sakoo Art School exhibit at Archiade Atelier in d3

Fourteen artists showcase their work through creative mediums at Archiade Atelier

Artissima Art Agency, in collaboration with Sakoo Art School in Tehran are displaying the remarkable and magnificent artworks of 14 Iranian and two Emirati artists at the Archiade Atelier at Dubai Design District until the 28th of March, 2021.

The opening reception was inaugurated by Dr. Agrippa Damba, Executive Governor at African Finance Regulatory Authority (AFRA) and President of the African Central Bank (ACB) along with other distinguished guests.

Artissima and Sakoo have successfully collaborated in the past for the UAQ Art Festival 2020 and the Italia in Arte Tour, where the Iranian artists won during the art tour.

Narges Soleimanzadeh, President of Sakoo Art School said, “Every Year we hold an International group exhibition of artists, ensuring their work can be seen on a bigger platform Internationally and being in the hub of the art and design scene in Dubai’s d3 is perfect for the visibility of our artists talents.”

Aurela Cuku, Curator of the exhibition and Founder of Artissima Art Agency said, “Narges is one of the artists participating in the exhibition and understands the necessity of the artists to be promoted Internationally. She will exhibit along with the other talented Iranian artists. It is always a pleasure to collaborate and curate such outstanding and brilliant artists.”

Among the artist’s participating are Fahad Al Thani, Abdulrauf Khalfan, Yeganeh Khosravimanesh, Sahar Alizadeh, Farahnaz Oliyaei, Golnar Ghasimi, Mahin Monfared, Mahjoob Zohourian Pourdel, Parisa Khodaparast, Sepideh Naziri, Shabnam Aria, Shahrzad Taheri, Shirin Moayya, Shohreh Damestani and Zahra Parkah.

The exhibition will be held in Archiade Atelier, one of the most prestigious Italian design venues at the Dubai Design District and will run until 28th March 2021.

#Art #ArtGallery #ArtExhibition #ArchiadeAtelier #ArtissimaArtAgency

Earth Of One Eight Set to Revolutionize Retail Landscape in Middle East Region with Immersive Customer Experiences

Innovative 9m x 3m walk-in pod with abstract geometric face, aims to capture imagination of retailers, customers with latest technology analytics

Futuristic concept aligns with Smart Dubai 2021 initiative to transform Dubai into a futuristic destination

In a bid to bring customers up close and personal to their favorite retail brands and allow them to engage with the brands in insightful and fun ways, Earth Of One Eight (EOO8), an innovative new age hybrid retail concept, today announced its Middle East launch, starting with Dubai. The new age retail concept aligns seamlessly with the ambitious Smart Dubai 2021 initiative that aims to transform Dubai into a futuristic, world-leading destination city where government transactions are 100 percent digitalized and the people are among the happiest in the world. E008 is set to offer smart brand retail solutions to brands with the aim to create luxury retail experiences.

Earth Of One Eight is an 9m x 3m walk-in mobile pod with an abstract geometric face that offers brands the opportunity and flexibility to connect with and immerse themselves in communities to dramatically increase awareness and brand recall. Retailers can showcase their products in the interior of the pod in a frictionless ambiance.

The hybrid retail concept seamlessly blends online and offline retail experiences and enables brands to boost the elusive aspect of ‘audience delight’ that is largely absent in the prevailing hard-sell retail landscape. EOO8 elevates the retail experience and is able to track data for brands such as walk-ins, interests, and products testing, among others.

Speaking on the radical retail development, Fareda Ali, Founder of EOO8, explained her vision: “I have always been fascinated by the traditional trailer truck concept that brings exclusive brands into town to give the local community some exotic retail experiences. Earth Of One Eight was born through putting a sophisticated spin on this idea and introducing technology into the mix. In many ways, Earth Of One Eight is a nostalgic ode to the bygone age of one-on-one retail – when retail was a more intimate and intuitive experience.

“With this game-changing pod, we hope to transform the way retail is consumed in the region. Manufactured right here in the UAE, and ensuring a frictionless approach, the breakthrough pods can be leased by retailers’ keen to understand what their customers think about their brand through introducing immersive experiences. EOO8 can also help test waters ahead of the launch of new products in the region, or simply assist in gauging the market penetration achieved. With the efforts to realize Smart Dubai 2021 gaining momentum and given the scaling up of digitalization during the pandemic, I believe technology is here to stay in all aspects of our life – and will particularly transform the retail scene.”

For the very first time in the region, through leveraging cutting-edge technology such as a magic mirror, touch sensors, augmented reality, holograms, social media filters, motion mapping, and projection mapping, EOO8 offers retailers and brands clear analytics on their customers’ preferences and interests captured through their engagement with the brand. This learning can significantly inform brand positioning and lead to greater flexibility and personalization in promoting the brand from one community to the next.

Fareda Ali added: “Retail today is so much more than just buying and selling – it has the ability to inform, educate, create awareness and connect like never before. Imagine how much simpler your life would be if you knew exactly what your target customer is seeking and are able to meet this need without any confusion. We envision EOO8 appealing to the high-end luxury retailers who are not afraid to experiment with this revolutionary urban trend. Customers are already rejecting two-dimensional hard-core selling that is pushed at them purely for monetary gain. This user-friendly interface offers them enriching and memorable experiences that will make a world of difference.”

Currently targeting the retail sector, EOO8 has its sights set on other industries in the future based on demand. EOO8 has for its overarching goal the objective of extending novel ways of brand engagement and customer delight through redefining personalized, seamless, efficient, and impactful experiences at every touchpoint.