Author: Business & Lifestyle Publishing

A snapshot of all things lifestyle by Island girls Shereen Shabnam and Natasha Dury.

HPE Aruba Outlines 5 Focal Areas for Retail Industry Success

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By: Jacob Chacko, Regional Director – Middle East & South Africa at Aruba, a Hewlett Packard Enterprise company

As retailers adapt how they serve customers to meet immediate and long-term challenges, they are transforming their services to do more. Business transformation requires a network foundation, digital tools, and new streams of data to be analyzed. Artificial intelligence and machine learning are emerging as innovative ways to drive profitable business outcomes while driving IT process efficiency.

Below are 5 key areas that retailers need to pay attention to if they are to succeed in the new normal:

1. Start with great Wi-Fi. Mobility is key to ensuring customers and associates devices and applications work. Customers must be able to seamlessly connect to the store network and associates must be able to use their devices to find goods and assist customers quickly. IoT-enabled store solutions like check-out point-of-sale devices, product scanners, scan-and-go apps and digital signage depend on reliable connectivity. Capacity limits make it critical to move customers in and out of stores quickly to optimize turn times.

2. Get a competitive edge using IoT. IoT devices are critical to delivering a multitude of new experiences and driving new efficiencies. Mobile readers, sensors, and smart shelves can allow stores to maintain accurate inventory in retail time. Footfall sensors and location beacons provide real-time analytics for contextual and personalized offers while supporting a safe shopping experience.

3. Don’t guess on application performance. Connectivity and mobility are the foundation, but the applications that customers, associates, and warehouse staff use must also perform flawlessly. IT teams have long prioritized business-critical applications so they perform at peak. Guest traffic is separated from associates’ applications, and transactions and payments are highly protected. But even with these steps to ensure optimal application performance, the user’s network experience is often hard for IT to discern until there are vocal complaints. A better way to ensure that shoppers, associates, and other staff receive a quality network experience is give IT a real-time view of the end-user experience along with clear action steps to resolve any issues before a service ticket is opened. 

4. Spend your time on innovation, not on network management. It is rare for every store to have an IT staff member. But it is common for IT to get bogged down into network management, rather than innovating with new digital use cases. A cloud-native, single-pane-of-glass network management solution can allow IT staff to work remotely while maintaining visibility and control over all vital network services. Cloud-managed networks enable retailers to scale back the network when the need for temporary drive-through or pop-up services pass—or scale up quickly as needed. Whether the site is a store, warehouse, or corporate headquarters, IT should be able to ensure a secure, high-performance network across all locations, including teleworker home offices.

5. Extend indoor services to outside. With the popularity of curbside pickup and the need to provide touch-free experiences, many retailers need to extend their Wi-Fi outdoors without compromising connectivity to applications and devices that associates need. Associates need mobile POS systems and inventory scanning devices to assist customers, while maintaining secure connectivity to payment transactions.

Aruba’s Edge Services Platform (Aruba ESP) addresses all these imperatives of the retail industry. It is the industry’s first AI-powered platform designed to automate, unify and protect the edge for businesses of any size or type. Aruba ESP includes attributes of Unified Infrastructure, Zero‑Trust Security, AI Powered Operations (AIOps), and Flexible Consumption/Financing Models. These attributes are designed for the unique challenges facing retail, including being able to adapt quickly for unknown future use cases. Aruba’s technology solutions provide retailers tested and proven integrations to support staff communications, electronic shelf labels, shopper analytics, real-time data and inventory management, and predictive machine maintenance.

Redefining Luxury Travel

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Turkish Airlines’ state-of-the-art lounges

Shereen Shabnam

Using Istanbul as a stopover when I head over to my Spanish home is a lot more fun now as the stop in Istanbul breaks the journey and gives us an opportunity to experience the luxuriously revamped airport lounges that Turkish Airlines is famous for amongst seasoned travellers.

The newly expanded airport lounges align with the Turkish Airlines’ brand of luxury and offer travellers a more rewarding airport experience. When flying with Turkish Airlines via Istanbul Airport, Business Class passengers and Economy passengers with Miles&Smiles membership can make use of one of the 2 international lounges, the Business Lounge or the Miles&Smiles Lounge depending on their eligibility, or they can use the Domestic Lounge for domestic flights.

The Business Lounge sprawls across 5,800 sq.m, seats 765 guests, and is easily one of the most well-equipped lounges in the world. With 13 private suites, shower cabins, a Turkish museum, a movie hall, and a variety of delicious Turkish food, the lounge offers world-class refinement and promises a one-of-a-kind experience.

The Miles&Smiles Lounge, designed for Turkish Airlines’ frequent fliers, also offers a diverse range of entertainment which make the transit between cities the best part of the journey. Open 24 hours, passengers can spend their downtime at the cinema, console gaming or use the spacious children’s playground where the fun never ends.

Meeting rooms and a library are also available. Turkish Airlines’ Miles&Smiles Lounge has an area of 5.600 m2 and can seat up to 765 people. The lounge houses 11 suites with 11 showers, comfortable couches and delicious treats of Turkish and world cuisines.

The Domestic Lounge is accessible through a special entrance gate located outside the terminal and is designed to help passengers relax and revive. With a brand-new children’s play area equipped with game consoles, and an interactive gaming experience, the lounge offers parents a chance to enjoy a stress-free experience as the play corners are overseen by a dedicated Turkish Airlines supervisor.

A selection from the Istanbul Modern Collection can also be seen at the Turkish Airlines Lounge in the airline’s brand new hub, Istanbul Airport. Turkish Airlines and Istanbul Modern entered into a cooperation to introduce Turkey’s modern art to the world.

As the Turkey’s first modern and contemporary art museum, a special selection from the Istanbul Modern will be displayed in Turkish Airlines Business Lounge at Istanbul Airport. Spanning 130 square-meters, the exhibition titled “A Selection from the Istanbul Museum of Modern Art Collection” will bring significant examples that represent four main dispositions of modern art of Turkey together.

Made possible with the collaboration of Turkish Airlines and Istanbul Modern, collection selections will be renewed three times annually within the project. Within the exhibition there will be varied type of artworks ranging from the early 20th century landscape painting tradition to the abstract paintings of artists looking for a synthesis between eastern and western arts during 1950s.

Housing the works that illustrate the daily life presence of figure painting, the exhibition will also display compositions that interpret cultural values of Anatolia with a new perspective.

Now with an advanced new hub and superior facilities, Turkish Airlines’ goal remains to continue expanding globally by increasing both its destination and fleet numbers, while providing passengers with unparalleled customer service in-flight and on the ground.

Parfums de Marly Launch Delina La Rosée for Spring

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Spring is upon us, and whether or not you’re going to be focused on spring cleaning and changing up your wardrobe or beauty closets, there’s no doubt it’s time for new, new and more new stuff. This means that if there was ever a time to switch up your perfume collection, now would be best.
 
Enter in Delina la Rosée from luxury French perfume house, Parfums de Marly, a sensorial delight, capturing nature’s most captivating marvels, the beauty of fresh blooms, in a fragrance. This fragrance is a treasure trove of surprising notes that embody a timeless olfactive narrative with a touch of freshness that delicately brightens the skin from morning to night.

Sennheiser launches Webshop: Serving customers in the UAE online directly now

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Sennheiser aficionados are in for a special treat. They now have direct contact with Sennheiser to purchase their favorite range of audio products at the newly launched web shop. www.sennheiser.ae is the ecommerce link that connects customers in the UAE with Sennheiser’s most sought after Audiophile, TV wireless and Soundbar products along with their premium audio range of True Wireless Earbuds and Headphones.

“Customers in many countries around the world have direct access to Sennheiser for many years and we always planned to offer this facility in our region. We are now pleased to have it in place for our UAE customers. We look forward to opening our ‘online’ doors and warmly receive music lovers in the UAE to Sennheiser’s Superior Sound. We plan to extend the product range available on our online platform and our reach across the region over the coming months.” Said Heston Saldanha, Regional Sales Manager, Consumer Business.

Sennheiser’s LIMITED 75 years edition HD 800S is exclusively available on the web shop.

The HD 800 S Anniversary Edition is a limited release headphone celebrating over 75 years of Sennheiser sound expertise and innovation. Featuring the renowned premium, natural quality of the HD 800 S audiophile reference headphone, the Anniversary Edition also boasts an exclusive matte gold colorway. This limited, numbered edition is designed for Sennheiser enthusiasts seeking that exclusive extra.

HD 800 S Anniversary – High Resolution Headphones – 3D Audio – Sennheiser

“Our 75th anniversary year began in June 2020 and it coincides with completion of 10 years for consumer products in the region set up in Dubai in January 2001.Offering direct access to our product range is a good way of celebrating these milestones with our customers.” He added

Sennheiser is currently offering the following products on its webshop

AUDIOPHILE HEADPHONES

Achievement of perfect equilibrium – neither adding to nor detracting from a source of the highest integrity, this premium range includes the famous HD 820, HD 800S as well as HD 560S , HD600, HD 660S, in addition to IE800S, IE400 PRO, IE500PRO, IE80S BT and accessories.

MSRP: AED 9,699

Buy Now – https://en-ae.sennheiser.com/high-end-headphones-audiophiles-hd-820

AMBEO Soundbar

Incredibly Immersive 3D sound, the future of home cinema and a studio grade audio experience is featured in full detail with a call back request link while the wall mount is available for current owners of the soundbar.

MSRP: AED 9,999

Buy Now – https://en-ae.sennheiser.com/ambeo-soundbar

WIRELESS HEADPHONES AND EARBUDS

Perfect for a high-quality listening experience on the move, this range includes the popular MOMENTUM TRUE WIRELESS 2 earbuds and the newly launched CX400 BT as well as HD450BT, HD350BT, HD560S, HD400S, CX350BT, CX150BT, PX 550-II Wireless, IE 40PRO and BT T100

MSRP: AED 1,199

Buy Now – https://en-ae.sennheiser.com/momentumtruewireless-2  

TV WIRELESS HEADPHONES

Sennheiser’s range of TV wireless models cater to different needs–from IR-stereo TV listening systems to audiophile digital home systems. The range on sale online includes HD559, HD569, HD599, RS 120II-8EU, , RS 195-U, HDR 120 and HDR 175.

MSRP: AED 1,139

Buy Now  – https://en-ae.sennheiser.com/rs-175

SITA launches Health Protect, a secure way for airlines to share health information during the pandemic

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SITA today announces the launch of Health Protect – an industry solution, to help airlines, airports, governments, and passengers safely and securely share information on health tests or vaccinations needed during travel.

Successful trials have already been undertaken with travelers to the United Arab Emirates, and soon to start at Milan Malpensa Airport.

For many countries, economic recovery from the COVID-19 pandemic relies heavily on travel and tourism. As governments globally seek a way to resume safe and secure travel in the wake of COVID-19, the ability for passengers to share vital health information such as PCR test results or vaccination history with authorities is increasingly important. SITA’s Health Protect allows airlines and passengers to submit these required documents safely and securely in line with specific government requirements.

A key benefit is a unique ability to seamlessly integrate with multiple travel pass or ‘health passport’ schemes, bridging the gap between these schemes and aviation and border processes. Critically, by incorporating Advance Passenger Processing (APP), it enables authorities to make an informed decision whether a passenger can travel at the point of check-in, improving the safety of all passengers and avoiding costly return flights.

Passengers without the required documentation, or considered high risk, will be unable to check in for their flight, ensuring they do not travel to the airport. By facilitating the inclusion of health pass schemes into existing, proven, and trusted passenger processing systems, Health Protect minimizes the operational and technical impact on carriers and ports.

Combining the functionality of passenger locator forms, health attestations, and travel declarations, as well as Electronic Travel Authorization (ETA), Health Protect will deliver confidence for all stakeholders to travel again, safely and securely, supporting a seamless and contactless passenger journey. It will also provide passenger certainty that they have the right documents before departure, vitally at a time when borders regulations change regularly.

At the airport, Health Protect also integrates with the existing airport passenger processing systems to verify the health status of the passenger at each point in the process using SITA Flex touchless passenger flow monitoring technology.

David Lavorel, CEO of AIRPORTS & BORDERS at SITA, said: “We’re excited for the potential of SITA Health Protect to bridge the gap between airlines resuming normal operations and governments’ strong focus on keeping control of COVID-19. Recovery from COVID-19 will take time and is complex but we believe that SITA can play a key role in enabling a safer, simpler travel experience for passengers.”

Proven success

This week for the first time, a small group of air travelers flying from Germany and Estonia to the United Arab Emirates has tested the health data platform and app SimplyGo in a live environment. As part of the trial project, SimplyGo partnered with SITA to make use of SITA Health Protect.

During the trial, travelers obtained a negative COVID-19 result via their SimplyGo app before traveling. The data was then securely stored on the SimplyGo platform to be accessed by airlines and border officials authorizing boarding of the plane and eventually arrival at the destination country, the United Arab Emirates. Integration with the UAE government systems was made possible through the Advance Passenger Processing platform delivered by SITA.

Integrating SimplyGo with APP forms part of SITA’s Health Protect ecosystem, simplifying and automating the inclusion of health data into existing airline, airport, and government processes. By adapting APP to meet the current health demands of COVID-19, passengers can be processed faster and experience a more enjoyable journey while the airport benefits from improved efficiency and security.

Similarly, SEA Milan Airports, Italy’s second busiest airport, is collaborating with SITA to pilot an innovative platform that digitalizes declarations on COVID-19 tested flights and manages the testing process at Milan Malpensa (MXP) airport.

SITA continues to work closely with governments globally to support them in the safe reopening of borders. SITA is working with the Australian Government, airlines, and airports to support the implementation of strong border controls that have helped minimize and manage the pandemic’s impacts nationally. This approach has positioned Australia well for the safe reopening of borders into the future.

German Design Award 2021 for the True Thinline Les CouleursTM Le Corbusier

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We at Rado are proud to add a further renowned award to our long list of accolades. The German Design Award 2021 in Gold in the category “Excellent Product Design – Luxury Goods” goes to the True Thinline Les CouleursTM Le Corbusier, our colourful range of ultra-thin watches made from high-tech ceramic.

The German Design Award introduced in 2012 is the premium international award from the German Design Council and is one of the most renowned design awards in the world. Each year, top-class entries from product and communications design, which are each ground-breaking in the international design landscape in their own way, are presented with awards in the three categories “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. The most prestigious award presented is Gold. It is precisely this honour that has now been bestowed upon the Rado True Thinline Les CouleursTM Le Corbusier.

With this richly coloured collection, Rado pays tribute to a real design legend. The True Thinline Les CouleursTM Le Corbusier celebrates the work and, in particular, the pioneering colour theory of the visionary architect with a unique range of nine models made from solid high-tech ceramic. Each individual piece represents one of the colours from the nine groups of Le Corbusier’s colour theory. And each one features our groundbreaking monobloc case made from injected high-tech ceramic, which has revolutionised traditional watchmaking.

The jury of the German Design Award justifies its decision as follows: “The clear, timelessly elegant design language of the ceramic watch, together with the unique colours of the Les Couleurs Le Corbusier collection, forms a fascinating and harmonious unit of extraordinary aesthetic quality. At the same time, the watches appear wonderfully young and fresh thanks to the colours. A surprising edition that adds a youthful facet to the classic image of the traditional Rado brand.”

We at Rado are delighted about the renowned award, which we are only too happy to add to our success story.

Travel app SimplyGo and SITA complete successful trial of COVID-19-focused health data platform

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For the first time, a small group of air travelers flying from Germany and Estonia to the United Arab Emirates has tested the health data platform and app SimplyGo in a live environment. As part of the trial project, SimplyGo is partnering with technology provider SITA. SITA’s advanced technology platforms and experience in border management, airport, and airline operations were crucial in distributing the SimplyGo platform across continents.

Ahead of the trial, some travelers obtained negative Covid-19 results via their SimplyGo app before boarding. Another group had a positive result or did not have a test done at all. They were ultimately denied check-in and boarding. The data was then securely stored on the SimplyGo platform to be accessed by airlines and border officials authorizing boarding of the plane and eventual arrival at the destination country, the United Arab Emirates. Integration to the UAE government systems was made possible through the Advance Passenger Processing (APP) platform delivered by SITA. Integrating SimplyGo with APP forms part of SITA’s Health Protect ecosystem, simplifying and automating the inclusion of health data into existing airline, airport, and government processes.

Enable traveling again with secure data infrastructure

Both direct and connecting flights were successfully tested. Travelers were able to fly roundtrip from Munich to the United Arab Emirates and from Tallinn to the United Arab Emirates via Frankfurt. In both examples, the SimplyGo platform stored their approved COVID-19 test results, and, at the point of check-in, the traveler was approved or denied traveling by the relevant border officials using SITA APP.

Peter Bauer, the founder of SimplyGo, said: “The trial demonstrated that SimplyGo technology supports travelers and airlines in adhering to health requirements and secure systems. The app is extremely simple for travelers to use. Just a few clicks and users securely store their COVID-19 test or vaccination information, making it accessible for airlines and border officials. There’s no paperwork or bar code at the check-in needed; all data is managed securely and highly protected from fraud. This trial is the first step in rolling out SimplyGo, to help restore confidence in air travel and to ensure safer and more efficient air travel for all.”

Jeremy Springall, Vice-President SITA AT BORDERS, said: “As the technology provider for the air transport industry, we are working closely with governments, industry bodies, and border organizations globally to mitigate health risks of travel during the pandemic.  

“SITA’s Health Protect ecosystem enables interoperability and acts as a bridge between health passport schemes, airlines, airports, and governments. It comprises a suite of solutions, including SITA Health ETA (Electronic Travel Authorization), SITA APP, and SITA Flex for in-airport passenger flow monitoring. Selecting the right combination of products and integrating with a health pass system like SimplyGo, ensures governments are aware of who is intending to travel and their health status. Governments can then make informed decisions on who to allow to travel. We’re excited for the potential of SITA‘s Health Protect ecosystem to support the industry recovery in 2021 and enable safer, simpler travel experiences for passengers.”

SimplyGo integrating with global platforms

One of the founders of SimplyGo, Nortal, is a member of the Estonian consortium of IT companies involved in the joint initiative of the Estonian government and the WHO, working to provide a trusted framework for vaccination data globally. SimplyGo and the consortium are working on the global interoperability standards to enable travelers control over secure access and the sharing of COVID-19 and other medical-related data for travel purposes.

Following the trial, the deployment will be further optimized and made available for broader distribution to customers. 

Creating the new norm of traveling

With SimplyGo, travelers and the transportation industry alike benefit from a highly secure and GDPR-compliant data platform with standardized gateways and state-of-the-art technology. Only officially accredited medical providers can transmit personal data. This brings the possibility of fraud to a minimum. Personal data is under full control of the user and can always be hosted in their country of residence under respective rules and regulations. A user has to actively give access to their data and can withdraw it anytime.

‘Be Our Guest’ campaign held across three Line Investments & Property malls in Northern Emirates

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Line Investments & Property (LIP)malls initiates five weeks of Spend and Win promotions with Valentine’s and Mission Mars Celebrations

Dubai, UAE: The shopping mall and management division of Lulu Group International, Line Investments & Property (LIP) introduces the ‘Be Our Guest’ campaign with a number of initiatives for the month of February across three Malls in Northern Emirates, RAK Mall, Lulu Mall Fujairah and Mall of Umm Al Quwain.

The Spend and Win promotion will have 35 daily prize winners and a grand prize winner in each mall. From February 7th to March 13th, shoppers can be part of the Spend & Win promotion by spending AED 100/- at any store and AED 200/- at Lulu Hypermarket to stand an additional chance of winning.

Shoppers spending AED 100/- at any F&B outlet can double their chances of winning a daily Prize of AED 1,000/- for 35 days or win a grand prize of AED 10,000/-. The prize adds up to AED 50,000 in Tenant Vouchers and there will be Social Media Contests to give away AED 2,000 worth of vouchers as prizes.

For Mission Mars celebrations, there will be amazing photo opportunities with replicas of space shuttle and astronauts. Visitors to the Malls can attend information sessions on Mission Mars and get detailed knowledge from the experts at hand. Customers are also encouraged to take their pictures at the Mars lookalike photo wall, post them on their channels and tag the mall.

 
For Valentine’s, there will be special offers by numerous retailers and special activations in the mall on the 14th of February.  Each mall will be distributing flowers and gifts to couples and customers next to Valentine’s picture frame. People can also click a memorable picture while receiving the flowers.

The Food Festival, Valentine’s Day and the Mission Mars celebrations with two weeks of engaging entertainment will enrich the mall visit experience further, in addition to the giveaway prizes.

All Line Investments & Property Malls place great emphasis on safety measures regarding COVID-19, ensuring the public areas remain a safe place to shop and dine in.

Veeam Expands Google Cloud Partnership and Increases Public Cloud Support with Veeam Backup for Google Cloud Platform

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Strengthens Veeam’s commitment to hybrid cloud, providing customers with broad platform support and choice

Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, today announced its expansion of public cloud support with the general availability of NEW Veeam Backup for Google Cloud Platform – completing Veeam’s support for all three major public cloud providers. With the majority of organizations now running hybrid or multi-cloud environments and 72% of those using public cloud currently having more than one vendor in place[1], Google Cloud is one of the top five-largest public cloud infrastructure providers worldwide[2]. With this new offering, Veeam delivers a single platform to protect, secure and manage all applications and data – cloud, virtual and physical – enabling organizations to accelerate hybrid-cloud adoption.

“Veeam recognizes the strategic importance of the cloud to our 400,000+ global customers and we are committed to providing broad platform support and choice,” said Danny Allan, chief technology officer and senior vice president of product strategy at Veeam. “As we now expand public cloud support even further with the general availability of Veeam Backup for Google Cloud Platform, we have simultaneously expanded our partnership with Google Cloud, enabling Veeam to jointly engage customers through the Google Cloud Marketplace. Additionally, with Veeam recently acquiring Kasten, customers can also acquire Kasten’s K10 datamanagement platform, purpose-built for Kubernetes, through the Google Cloud Marketplace.”

Veeam helps customers address security and data protection responsibilities by delivering Google Cloud backup and recovery to protect and secure applications and data, utilizing and automating Google Cloud-native technologies to quickly and reliably overcome any cloud data loss.

New functionality of Veeam Backup for Google Cloud Platform includes:

  • Google Cloud-Native: Simple yet powerful web UI, deployable from the Google Cloud Marketplace starts protecting data in minutes; Policy-Based Automation of Google Cloud-native snapshots for fast and frequent recovery points, and rapid full- and file-level recovery options to overcome any cloud data loss.
  • Cost Optimization: Industry-first cost calculation to align service-level objectives (SLOs) with budgets while avoiding cloud overspend; back up to Google Cloud object storage for cost-effective long-term retention and compliance.
  • Security: Overcome security threats including ransomware as well as insider threats by isolating backup data from production (cross-project/cross-region); layered security to protect against brute force attacks with multi-factor authentication (MFA).
  • Hybrid-Ready: Portable data format and integration with Veeam Backup & Replication™ external repositories enables easy recovery outside of Google Cloud; utilizes flexible Veeam Universal Licensing (VUL) to simplify license management and enable Cloud Mobility.

New Veeam Backupfor Google Cloud PlatformFREE edition (up to 10 Google Cloud workloads can be backed up with unlimited restore options and basic support) and BYOL edition (VUL with flexible Cloud Data Management and production 24/7 support) is available now in the Google Cloud Marketplace.

[1] 451 Research, part of S&P Global Market Intelligence – COVID-19 Update: 2020 Trends in Managed Services & Hosting

[2] IDC Semi Annual Public Cloud Services Tracker, H1 2020

Check Point Software Technologies Ltd Appoints 10 Communications as its Preferred PR Partner for the region

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Zayyen Ahmed Haider, founder and managing director at 10 Communications

Dubai based independent consultancy 10 Communications has been appointed by Check Point Software Technology Ltd as its strategic communications partner of record for the region.

Check Point Software Technologies Ltd is the world’s leading provider of cyber security solutions to governments and corporate enterprises across the globe. More than 100,000 businesses and millions of users worldwide trust Check Point’s solutions to protect their business from 5th generation cyber-attacks.

“Having set industry standards for more than three decades, Check Point is at the forefront of cyber security solutions. As we move towards growing and strengthening our presence in the region, we are excited to partner with 10 Communications, who will strategically lead our communications outreach,” said Ram Narayanan, Country Manager, Check Point Software Technologies Ltd. “The team at 10 Communications is highly driven and met the requirements of our stringent brief and demonstrated impeccable market proficiency. We are looking forward to this partnership and are certain with their expertise we will reach out to our customers and stakeholders.”

With strong roots in technology and strategic business communication in the region 10 Communications will manage all of Check Point’s PR operations including strategy planning roll out, events, and reputation management.

“We are immensely proud to be chosen by the leading cyber security solutions company to manage their brand communication,” said Zayyen Ahmed Haider, founder and managing director at 10 Communications. “The appointment is testimony of our capabilities and that clients value our proactive and partner-led approach along with the fresh thinking that we bring to the table. We are looking forward to a long and progressive relationship.”