Zahara Travel looks to Amadeus to enhance its customer experience with new products and services

Corporate travel specialist in Oman with over 50 years of experience partners with Amadeus to expand its premium customer offering

For more than 50 years, Zahara Travel has become renowned for demonstrating an entrepreneurial and pioneering approach to corporate travel. This strategy has helped the company gain prominence as a premium service-oriented organization, resulting in winning the “Oman Award for Excellence” in Tourism six times. Thanks to its collaboration with Amadeus, the corporate travel specialist plans to boost its level of automation to deliver an enhanced and more personalized customer service.

Zahara Travel has chosen to implement the latest cloud-based Amadeus Selling Platform, which delivers fast access to a comprehensive range of travel services using real-time connectivity for the most up-to-date inventory and pricing. To benefit customers further, Zahara Travel will deploy Amadeus Productivity Suite, which is a behind-the-scenes set of tools that enable travel consultants to focus on delivering the best customer service rather than the administrative processes that need to be managed. Amadeus Web Services is another key component of the agreement between the two companies.

Gautam Broota, CEO of Zahara Travel and Service Bureau LLC said, “As a pioneer in the Travel and Tourism business in Oman, we strive to offer our customers the most efficient and seamless award-winning service. Our partnership with Amadeus ensures we are using highly advanced products and services that enhance our ability to deliver customer service in a comprehensive and personalized manner. We are excited about the expanded range of solutions included in this agreement as it elevates our offering to the next level for all our stakeholders.”

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, adds: “Amadeus’ travel solutions will help enhance the services offered by Zahara Travel and is backed by our commitment to support our customers every step of the way to get the travel industry thriving again. Our aim is to help agencies in the region transition to using the latest digital and automated technology that boosts productivity and delivers the best customer experience. We are excited to work with Zahara Travel as we share a common goal in elevating the travel experience for everyone.”

As the travel ecosystem evolves, it is crucial for corporate travel agents to review and potentially upgrade the systems, processes, and tools in place, to keep up with rising consumer demand.

Sumo Sushi & Bento launches the Matsuri Box for the festive season

The beautifully packed box comes with 50 pieces of sushi ideal for parties, end of year celebrations and for gifting

Dubai, UAE: Sumo Sushi & Bento celebrates the festive season by introducing the Matsuri Box or the Festival Box with fifty pieces of the best-selling and customers favourite sushi that is ideal for gifting, birthday parties, picnics, family get togethers during the holiday period and New Year Celebrations from the 20th of December until the stocks are available.

Families can host a fabulous feast from the comfort of their home as the sushi rolls, already cut up into individual pieces can be enjoyed with chopsticks or with fingers and is an easy, hassle-free appetizer/snack. With so many choices to select from, it can be a hearty meal too. For added flavour, diners can enjoy the sushi by dipping it into soy sauce mixed with wasabi, and then use the pickled ginger as a palate cleanser in between bites as available in the Matsuri Box.

Available at just AED 289/-, Sushi fans will be able to indulge in 50 pieces of sushi rolls that includes Maguro Sashimi, Sake Sashimi, Dynamite Roll, Crunchy Crazy Roll, Samurai Roll, Super California Roll and Sweet Potato Crunch Roll.

The Matsuri Box offers both quality and value delicacies perfect for all occasions and is available for take-away, delivery and for Dine-In (without the box). It is available on the Sumo Sushi & Bento website and Mobile app.

For regular patrons,the Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend.

The Sumo Sushi & Bento offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking: Visit or call 800-7866(SUMO)