Qarar partners with CredoLab for accurate Credit Risk Score Solutions

Mobile and web digital footprints to detect fraud and credit risk using big data, machine learning algorithms, artificial intelligence and sophisticated algorithms

Qarar, a leading regional credit risk and decision analytics company, announces a new partnership with CredoLab, the most seamless, transparent, and accurate alternative-data credit risk scoring provider in the market today.

Lenders often face a shortage of relevant data to score and assess a big pool of the population. Consequently, lenders are often unable to make decisions on the so-called ‘thin files’ due to a lack of data. Thin file customers then remain excluded from formal finance.

Qarar’s partnership with CredoLab will focus on applying its Embedded Scoring solution to assess credit risk and detect early fraud, relying on alternative Mobile and Web data.  The partnership combines Qarar’s credit risk expertise and market knowledge with CredoLab’s modern approach to risk assessment that provides highly predictive insights to businesses while preserving the privacy and focusing on seamless customer experiences.

Peter Barcak, Founder and CEO of CredoLab said: “We are delighted to welcome Qarar to our growing partner network.  Qarar’s expertise in credit risk management and decision automation tools together with their well-established presence and client base in the Middle East and North Africa will add great value to expansion plans in the region.”

Zaid Kamhawi, CEO of Qarar, commented: “CredoLab has developed an impressive alternative data scoring solution that we believe has particularly strong potential in countries where there is a high transient population and an underbanked population.  Alternative data for credit scoring has proven to help organisations be more inclusive in their lending decisions and accurate in their credit decisions when used alongside traditional scoring models.  Through our partnership with CredoLab, we aim to help our clients expand their acquisition strategies with confidence. ”   

Qarar is the region’s leading decision analytics company. Headquartered in Dubai and serving customers across the Middle East and North Africa, Qarar helps companies in the banking and finance sector to solve business challenges with a mix of predictive analytics, advisory, and decision technologies.

CASIO announces partnership with 1915 by Seddiqi & Sons

Renowned global watchmaker, CASIO continues to extend its presence in the UAE as it partners with 1915 by Seddiqi & Sons to bring the latest G-SHOCK lineup to the brand’s passionate fans in the UAE.

The partnership introduces a wide range of watches from CASIO’s popular G-SHOCK brand, including two exclusive editions available for purchase in 1915 by Seddiqi & Sons only, a one-stop destination for latest trends in watch fashion, jewellery pieces and accessories from internationally acclaimed brands and designers. These include:

GM-5600CX-4 –The G-SHOCK edition red and gold G-SHOCK GM-5600 is the first of the Metal Covered series that features resin bands combined with stainless steel bezels that are forged, cut, and polished in ways that give each model its own distinctive finish. The hairline finish of the top surface of the GM-5600CX bezel and its matte red band reduce the overall lustre of this model.

GM-6900CX-4 – Similar to the 5600series, the edition red and gold G-SHOCK GM-6900 watch’s resin bands combined with stainless steel bezels that are forged, cut, and polished, give it a distinctive finish. The 6900’s iconic front button, having surpassed its merely functional role in controlling the backlight, gets a metallic makeover. It is grounded in precise design, balancing the button guards and in a shape and angle that is easy to press.

Speaking on the partnership, Takashi Seimiya, Managing Director at Casio Middle East said, “We are delighted to partner with 1915 by Seddiqi & Sons. As we continue our expansion in the UAE, we are eager to reach as many fans of the brand as possible. Our new G-SHOCK edition range highlights the latest trends in watch fashion, while adding our own world class quality, performance and innovation.”

“Known for its unique aesthetic and durability, we are pleased to welcome G-SHOCK Watches by CASIO to the 1915 by Seddiqi & Sons portfolio. The evolution of the brand and its creative designs have been instrumental in resonating with the audience in our region. We look forward to working alongside the brand to cater their latest timepieces to our clients and are humbled to announce the launch of the two G-SHOCK exclusive editions available at our boutiques” commented Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons.

“As the distributor of CASIO G-SHOCK Watches in the UAE, Al-Wifaq is proud to partner with 1915 by Seddiqi and Sons for the launch G-SHOCK Watches across their stores in the U.A.E. By harnessing our mutual strengths, we hope to build on this relationship and provide the 1915 by Seddiqi & Sons customers a wider choice of brands and an enriching G-SHOCK buying experience” commented Mohammed Mustafa Riaz, Managing Director Al Wifaq General Trading LLC.

G-SHOCK watches GM-5600CX-4 and GM-6900CX-4 series will be available at all 1915 by Seddiqi & Sons stores in the UAE.

To learn more about the new partnership between CASIO and 1915 by Seddiqi & Sons and the latest edition of G-SHOCK watches, customers can visit [http://www.1915.ae/brands/g-shock/]

MCM To Launch Signature Fragrance Under Inter Parfums, Inc. Partnership

This Spring 2021, the German luxury fashion house MCM announces the launch of its new signature fragrance accompanied by a global communications campaign entitled Travel Beyond. It is the first-ever beauty commercial leveraging virtual production and filmmaking using technology from the gaming world namely Epic Games’ Unreal Engine, the same technology that powers Fortnite

The campaign and fragrance capture the essence the brand’s DNA of travel, introducing a transcending journey inspired by the ingredients.  Vibrant  raspberry  and  hand-picked  jasmine are refined with clean woods and sheer Ambrox° Super, presenting a spirited floral woody aroma which remixes classic perfumery with novel blending technology. Travel Beyond nods to the fragrance’s artisanal composition by seamlessly blending virtual and natural worlds into a metaverse where emotion meets the elements.

Shot in Brooklyn, New York, the immersive experience takes consumers on a voyage of exploration and discovery inspired by MCM’s iconic backpack: an eclectic tribe moves through time and space as the backpack morphs from a hands-free leather good into an iconic bottle, conveying the mood, attitude and feeling of freedom, from movement to expression. The campaign juxtaposes exciting urban jungle cityscapes with serene cyber-scenery, through dynamically digitized visuals.

“Emotion is the epicentre of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent. Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.” – Dirk Schoen berger, MCM Global Creative Officer.

The campaign connects the contradictions of luxury and street style, heritage and modernity, individuality and tribe — which all come together in the scent. It features a bright young group of interconnected talent. Senior Perfumer Clément Gavarry of Firmenich, artisan of the fragrance, was “inspired by tribes of fearless free thinkers and sought to design a sustainable blend of classic and modern elements that fuse together to create an attitude of unbridled optimism and powerful connection.”

“A one-of-a-kind design that has no precedent, the MCM Eau de Parfum bottle pays homage to the classic backpack. The top handle, subtle studs, flat front pocket and iconic Cognac Visetos logo pattern come together in a sophisticated and show-stopping design, representing an unmistakable synergy between fashion and fragrance,” said Baerbel Bureick, Chief Marketing Officer, Inter Parfums, Inc., the global licensee for MCM fragrance.

Jean Madar, Chairman and CEO, Inter Parfums, Inc. stated, “Over a year in the making, the result of our collaboration with our MCM partners elevates fragrance, packaging, and marketing to a rarefied summit within our industry. Together we accomplished what we set out to accomplish, namely to fuse luxury with an expressive spirit of originality and optimism, and we can all use an infusion of optimism at this time.”

New Qarar and CredoLab partner offers Alternative Credit Risk Score Solutions

Mobile and web digital footprints to detect fraud and credit risk using big data, machine learning algorithms, artificial intelligence and sophisticated algorithms

Qarar, a leading regional credit risk and decision analytics company, announces a new partnership with CredoLab, the most seamless, transparent, and accurate alternative-data credit risk scoring provider in the market today.

Lenders often face a shortage of relevant data to score and assess a big pool of the population. Consequently, lenders are often unable to make decisions on the so-called ‘thin files’ due to a lack of data. Thin file customers then remain excluded from formal finance.

Qarar’s partnership with CredoLab will focus on applying its Embedded Scoring solution to assess credit risk and detect early fraud, relying on alternative Mobile and Web data.  The partnership combines Qarar’s credit risk expertise and market knowledge with CredoLab’s modern approach to risk assessment that provides highly predictive insights to businesses while preserving the privacy and focusing on seamless customer experiences.

Peter Barcak, Founder and CEO of CredoLab said: “We are delighted to welcome Qarar to our growing partner network.  Qarar’s expertise in credit risk management and decision automation tools together with their well-established presence and client base in the Middle East and North Africa will add great value to expansion plans in the region.”

Zaid Kamhawi, CEO of Qarar, commented: “CredoLab has developed an impressive alternative data scoring solution that we believe has particularly strong potential in countries where there is a high transient population and an underbanked population.  Alternative data for credit scoring has proven to help organisations be more inclusive in their lending decisions and accurate in their credit decisions when used alongside traditional scoring models.  Through our partnership with CredoLab, we aim to help our clients expand their acquisition strategies with confidence. ”   

Qarar is the region’s leading decision analytics company. Headquartered in Dubai and serving customers across the Middle East and North Africa, Qarar helps companies in the banking and finance sector to solve business challenges with a mix of predictive analytics, advisory, and decision technologies.