Earth Of One Eight Set to Revolutionize Retail Landscape in Middle East Region with Immersive Customer Experiences

Innovative 9m x 3m walk-in pod with abstract geometric face, aims to capture imagination of retailers, customers with latest technology analytics

Futuristic concept aligns with Smart Dubai 2021 initiative to transform Dubai into a futuristic destination

In a bid to bring customers up close and personal to their favorite retail brands and allow them to engage with the brands in insightful and fun ways, Earth Of One Eight (EOO8), an innovative new age hybrid retail concept, today announced its Middle East launch, starting with Dubai. The new age retail concept aligns seamlessly with the ambitious Smart Dubai 2021 initiative that aims to transform Dubai into a futuristic, world-leading destination city where government transactions are 100 percent digitalized and the people are among the happiest in the world. E008 is set to offer smart brand retail solutions to brands with the aim to create luxury retail experiences.

Earth Of One Eight is an 9m x 3m walk-in mobile pod with an abstract geometric face that offers brands the opportunity and flexibility to connect with and immerse themselves in communities to dramatically increase awareness and brand recall. Retailers can showcase their products in the interior of the pod in a frictionless ambiance.

The hybrid retail concept seamlessly blends online and offline retail experiences and enables brands to boost the elusive aspect of ‘audience delight’ that is largely absent in the prevailing hard-sell retail landscape. EOO8 elevates the retail experience and is able to track data for brands such as walk-ins, interests, and products testing, among others.

Speaking on the radical retail development, Fareda Ali, Founder of EOO8, explained her vision: “I have always been fascinated by the traditional trailer truck concept that brings exclusive brands into town to give the local community some exotic retail experiences. Earth Of One Eight was born through putting a sophisticated spin on this idea and introducing technology into the mix. In many ways, Earth Of One Eight is a nostalgic ode to the bygone age of one-on-one retail – when retail was a more intimate and intuitive experience.

“With this game-changing pod, we hope to transform the way retail is consumed in the region. Manufactured right here in the UAE, and ensuring a frictionless approach, the breakthrough pods can be leased by retailers’ keen to understand what their customers think about their brand through introducing immersive experiences. EOO8 can also help test waters ahead of the launch of new products in the region, or simply assist in gauging the market penetration achieved. With the efforts to realize Smart Dubai 2021 gaining momentum and given the scaling up of digitalization during the pandemic, I believe technology is here to stay in all aspects of our life – and will particularly transform the retail scene.”

For the very first time in the region, through leveraging cutting-edge technology such as a magic mirror, touch sensors, augmented reality, holograms, social media filters, motion mapping, and projection mapping, EOO8 offers retailers and brands clear analytics on their customers’ preferences and interests captured through their engagement with the brand. This learning can significantly inform brand positioning and lead to greater flexibility and personalization in promoting the brand from one community to the next.

Fareda Ali added: “Retail today is so much more than just buying and selling – it has the ability to inform, educate, create awareness and connect like never before. Imagine how much simpler your life would be if you knew exactly what your target customer is seeking and are able to meet this need without any confusion. We envision EOO8 appealing to the high-end luxury retailers who are not afraid to experiment with this revolutionary urban trend. Customers are already rejecting two-dimensional hard-core selling that is pushed at them purely for monetary gain. This user-friendly interface offers them enriching and memorable experiences that will make a world of difference.”

Currently targeting the retail sector, EOO8 has its sights set on other industries in the future based on demand. EOO8 has for its overarching goal the objective of extending novel ways of brand engagement and customer delight through redefining personalized, seamless, efficient, and impactful experiences at every touchpoint.

DAE substantially completes Boeing 737 MAX 8 transaction with American Airlines

Dubai Aerospace Enterprise (DAE) Ltd. today announced it had substantially completed the agreement with American Airlines signed in the third quarter of 2020 to deliver 18 new Boeing 737 MAX 8 aircraft.

Firoz Tarapore, Chief Executive Officer of DAE said: “This transaction reflects our agility, our balance sheet strength, our underwriting capability, our ability to assist one of our long-term customers and our belief in the product strength of the 737 MAX 8 aircraft. We are delighted to see an increasing number of global aviation regulators return the MAX to the skies. We wish American and Boeing great success.”

Ihssane Mounir, Senior Vice President of Commercial Sales and Marketing of The Boeing Company, added: “DAE is putting their purchasing strategy and growth plan in action and helping operators during this challenging time in our industry. We are delighted to once again partner with DAE to support a valued customer such as American Airlines and we are honored by their trust and confidence in the Boeing 737 family.”

𝙀𝙓𝘾𝙇𝙐𝙎𝙄𝙑𝙀 𝙍𝘼𝙈𝘼𝘿𝘼𝙉 𝘾𝙊𝙇𝙇𝙀𝘾𝙏𝙄𝙊𝙉 – Steve Madden

The chic and fashionable can add a little sparkle to their wardrobe this Ramadan with an alluring footwear and bag collection from Steve Madden. The collection features the bright spirit of the season with glittering pairs of bold metallic wedges, heels, peep-toes, strappy sandals and relaxed flats in vibrant hues embellished with rhinestones that will amp up the glam quotient for any trendsetter.

Step out in  style with sandals complete with delicate buckles, wide platform fronts, and enticing gold metal covered block heels that will leave you standing out from the crowd at events all through the season.

An Aura of Elegance: Hotel du Palais

By Shereen Shabnam

I fell in love with Biarritz the minute I got off the train. Facing the Ocean Atlantic and on the beach “La Grande Plage de Biarritz” near the city center of Biarritz, the prestigious sea side deluxe Hotel du Palais of Biarritz was breathtaking at first sight.

Walking into the reception area, I had images of the past filled with memories of Gala evenings and stately affairs of the past era. During one of my visits to France over the last few years, I go back in time when I experienced the best of all that a luxury resort can offer at Hotel du Palais.

During meals where I was never left alone, I found that luxury travellers come from all over the world, all year long to enjoy this fabulous setting, warm welcome, elite service, charm and comfort. It is indeed a living souvenir of the history of Biarritz, France and Europe. The “Villa Eugénie”, now the Hotel du Palais, was constructed in 1855 by Napoléon III for his wife Eugénie de Montijo.

No matter how many times I go back to France, the memory of this visit is as fresh and alive in my mind. The clear blue sea at my doorstep reminded me of my home country, Fiji Islands. I still visualise the elegance is deco in every corner from the entrance to my breakfast table where I enjoyed writing while gazing at the blue waters overlooking the hotel.

The main hall, the private salons, the dining room and the grounds have all maintained their Second Empire style. A style that defines Biarritz and assures its reputation as an amazing sea resort, it is this charm, touched with elegance, deluxe and personal that makes this hotel one of a kind.

Biarritz is a little city that has it all. Lively with its casinos, its greens (the region has ten 18 holes golf courses and an International training center, unique in Europe), its boutiques, and the rich green hillsides and its gentle year-round climate.

This picturesque seaside town became a favourite with European royalty in the 19th Century, who fell in love with its pretty beaches, warm climate and relaxed atmosphere. The Hotel du Palais has played host to stars of screen and other luminaries since the 1950s and 60s and offers a timeless glamour and luxury rarely found in today’s resorts.

Biarritz has a lot of beautiful buildings to offer today amongst which, the Hotel du Palais stand out. It’s a vibrant cosmopolitan town with magnificent beaches, golf courses and numerous sporting facilities, not forgetting the surf. Surfing started in France here in Biarritz and surfers come from all over the world to ride the waves.

The Hotel du Palais has practiced and perfected the art of receiving people. In the public areas and guest rooms the original Second Empire style has been retained, with period furniture, original works of art and high decorated ceilings. This is the place to stay for the ultimate Biarritz experience. Guests can lounge by the pool with a cocktail, or head to the nearby beach for some sunbathing, surfing or people-watching.

I enjoyed the world of the Spa Imperial with Guerlain dedicated to well-being, relaxation and fitness. It is the most transforming and customized Spa experience, where cutting edge innovation unites with luxury, emotion and sensuality. It comes with an indoor swimming pool, sauna, stream rooms, fitness center and a beauty parlour with a Hair Care Institute.

Food in France is always a talking point and the great dining experience at the hotel’s restaurants and lounges provide guests with an unforgettable culinary experience. Among the facilities available at the hotel is a foreign exchange service, safe deposit boxes, telex, photocopy, fax and secretariat services. Other Business centre facilities at the hotel include computers for guest use and in room facilities include voice mail, fax machine on request, work desk and modem point.

Executive rooms in addition boast butler service and express check out. L’Hotel du Palais also boasts a selection of reception rooms which can host from 14 to 500 people in various settings – ideal for meetings, seminars or launch parties

All reservations for tickets, sightseeing tours, shows etc are available from the Concierge. For guest convenience, there is also a babysitting as well as medical assistance.  The hotel also has a boutique, hairdresser, heated sea-water swimming-pool with direct access to the beach, solarium, sauna and a golf pitching green. For the active guests, there is the option of playing tennis, golf and horse riding.

There are a number of interesting museums in the area, including the Biarritz Marine Museum with its underwater viewing area, and the rather indulgent Chocolate Museum, which offers tasting sessions. The Historical Museum of Biarritz is situated in a former church and tells the story of the town’s transformation from tiny fishing village to high-society resort.

Hotel du Palais is obviously an address of undeniable prestige and one of the last great palaces around where guests can enjoy being treated like royalty. I felt regal throughout my stay and it has become one of my top destinations in Europe.

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Top five places to visit in the UAE

By Shereen Shabnam

As a Lifestyle, Travel and Motoring journalist, I spend a substantial amount of time on the road and recently, I decided to do my test drives with a purpose and with the aim of getting to a new or attraction around the different Emirates. Below are some of my favourite places in the different Emirates.

Al Khor Kayak – Al Rafisah Dam

During a recent test drive with the Nissan Xterra, I stopped at the Al Rafisah Dam in Khor Fakkan with my daughter and enjoyed kayaking amidst stunning hilly landscapes complete with a mini waterfall followed by spending time watching kids enjoying the playground and parents enjoying a cup of coffee at the cafe.

The Al Khor Kayak is near Khor Fakkan and it costs only AED30/- for a double kayak rental. There are also restrooms and a terrace with gorgeous views across the water and surrounding mountains.

IMG Resorts

Situated along Sheikh Mohammad Bin Zayed Road, IMG Worlds of Adventure, the largest temperature controlled indoor themed entertainment destination in the world is another favourite spot for us to visit as it offers four epic adventure zones in one location.

After a leisurely drive in the new Ford Explorer, it seemed like a perfect place to stop for a dose of adventure with Cartoon Network, MARVEL, IMG Boulevard and the Lost Valley – Dinosaur Adventure zones.

Here you can enjoy adrenaline-pumping roller coasters, thrill rides, attractions based on Cartoon Network characters, iconic MARVEL Super Heroes and dinosaurs. We loved the variety of themed retail stores, the various dining venues and the 12-screen state-of-the-art cinema.

Yas Island

We ventured to Yas Waterworld while I tested the Honda Odyssey as it is a car for the family but you can fit in two small families for family fun at a venue that comes complete with three award-winning theme parks and a mall.

We were able to have some splashing excitement at Yas Waterworld that comes with an adventure playground and did a photoshoot with the kids. Then we moved on to speed and thrills at Ferrari World Abu Dhabi trying to fit in the many rides and attractions.

This left us with not much time to meet the live characters at Warner Bros. World Abu Dhabi but thankfully we had another full day to do it all over again with a bit of retail therapy at the mall and exhilarating rides, live shows and sampling different cuisine in the restaurants on the Island.

Shees Park

We stopped at Shees Park on the way back to Dubai from Fujairah for a bit of desert nature and a coffee at the Gerard Cafe after a Nissan SUV experience.

The recreational park is near the village of Shis in Khor Fakkan and features a 25-meter-high artificial waterfall as well as 506 meters of walkways across three mountain terraces connected by stone stairs leading to the main viewing platform.

The viewing area on the top elevates is about 30 meters above the main park level.It includes a children’s play area, 32 shaded seating areas for families, an outdoor theater and a barbecue area. We spent some time on the swings before heading back to Dubai.

Al Ain Zoo

This is an old favourite. I headed to Al Ain in the new BMW 4 series which was a comfortable ride from Dubai to the Garden City.  While I love driving up to Jebel Hafeet, the Al Ain Zoo is also a great family destination.

Set within in a natural outdoor environment, the Al Ain Zoo has a large animal collection of over 4000 animals. Here you can see endangered species as well as the successful breeding of desert antelopes, gazelles and Arabian Oryx. You need to give yourself at least half a day to do justice to this venue.

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Incredible India: A sanctuary for wellness retreats

By Shereen Shabnam

India has always been an interesting destination with fascinating diversity but now it is on the top of the list for tour operators and others in the industry for short breaks and wellness retreats. Regional residents always look at India for medical tourism and wellness sector. It is a multi-faceted tourist destination for Luxury, Wildlife and Wellness.

India is also poised to become the hub for medical tourism because of several factors. World class hospitals with latest technology, highly skilled Indian physicians and surgeons, low cost of treatment, excellent quality of care, nursing and Indian hospitality, comparatively less waiting time for availing the medical services, India’s traditional healthcare therapies like Ayurveda & Yoga combined with allopathic treatment providing a holistic wellness are key reasons for tourists heading to India for healing purposes.

Almost all thestates of India are developing new products to capitalize on India’s potential from its traditional systems of wellness and medicines, such as Ayurveda, Siddha and Yoga, to present the country as a unique destination for spiritual healing. As the rain clouds start rumbling in the horizon, health resorts and clinics come up with comprehensive Ayurveda packages to pamper and rejuvenate tourists.

Monsoon is considered the best season for Ayurveda rejuvenation programmes as the atmosphere remains dust-free and moist, which in turn opens up the body pores making them more receptive to herbal oils and massages. India has one of the most lucrative health and wellness tourism markets in the world.

Medical Tourism has been growing rapidly and the whole world has taken a note of the massive transformation that has taken place in the Indian Healthcare sector particularly in the Secondary Super Specialty Care in the last two decades.

Tourism sector in India is looking forward to further strengthening the spirit of Indo-Arab partnership for trade development and cultural exchanges between the two regions. India’s centuries old multi-faceted ties with the Arab world, its geographical proximity, long-standing cultural and trading ties between the two nations will help take this partnership to newer heights.

India is promoting the “high-tech healing” of its private healthcare sector as a tourist attraction. As a leading healthcare services hub in the region, more and more Arab patients are flying to India each year for low-cost but world-class medical treatment. Most estimates claim treatment costs in India start at around a tenth of the price of comparable treatment in America or Britain.

The country has established world-class expertise in practices such as cardiac care, cosmetic surgery, joint replacements and dentistry. Another major attraction is yoga and naturopathy that is fast gaining popularity across the globe.

Explore nature, wildlife and landscapes out of this world. Collect handicrafts, jewellery and fabrics like nowhere else. Discover heritage, monuments & sculptures you’ve never imagined or simply rejuvenate your body, mind and soul like never before.

India tourism is already taking steps to well equip the infrastructure facilities to welcome so many tourists. With the modernization of airports all across the country, adding hotel rooms especially at the tourist interest places and with clean India campaign launched, India is all set to welcome the additional number of foreign tourists.

With its natural beauty, vivid festivals, exotic beaches and architectural marvels, from Palace & Heritage hotels, to deserts, to skiing in the mountains, swimming or diving at beautiful beaches; boat houses in Kerala and Kashmir, luxurious camps in national parks, luxurious train journeys as well as the diverse range of accommodation from budget to the top 5-star properties and spa resorts, India has charmed and mesmerized its visitors from this region.

There are countless reasons to visit Incredible India!

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Return to Budapest

By Shereen Shabnam

After a few delightful days in Prague, we took a train to Budapest to experience the city’s rich history, natural sites and their thermal springs.  I expected my second visit to Budapest to be an adventure going into areas not discovered in my first trip but I was drawn once again into doing everything I did before and more.

 The Danube cruise is magical and the view of the city from Gellert Hill is a breathtaking experience as always but Budapest has so much more to offer. My first task was to find a hotel conveniently located in the centre of the city and the Radisson Blu Béke Hotel, Budapest fit the bill perfectly. 

My daughter was adamant about going into the House of Terrors and I reserved this for the last day so she could walk there from the hotel while I could shop during her tour. The hotel allows guests to experience history without sacrificing modern amenities as all rooms provide individual climate control and Free high-speed, wireless Internet, while Olive’s Restaurant and Zsolnay Café serve freshly prepared meals and desserts.  

We took a private tour of the city, divided into 2 parts by the Danube. Buda, the hilly area, lies west, while Pest lies to the east of the river and both have historic sites so the tour ensured we cover both sides depending on our interests with an English-speaking guide.

The Castle Hill area is perfect as well to view the city and it houses several museums and galleries showcasing the history and culture of Hungary. It is a great place for taking pictures. Matthias Church, one of Budapest’s architectural masterpieces looks stunning and makes a perfect backdrop while the Fishermen’s Bastion, built on the site where the old fish market stood in the Middle Ages even attracted newly weds doing their wedding portraits on site. The Bastion’s walls, staircases and domed turrets offer picturesque views overlooking the Danube.

Our guide took us to Gellert Hill, a 140-metre dolomite cliff which I feel has the best views of the city. You can also see the statue of St. Gellert and we looked at large blown up images of the city in the past and how it looks today.

We passed the Chain Bridge and later saw it again in all its glory at night during the river cruise at night. Another elegant bridge over the Danube is the Elisabeth Bridge, named after King Franz Josef I’s wife, Elisabeth.

On the other side of the river, Pest has wonderful palaces, churches, monuments and squares, as well as being the commercial hub of the city. St. Stephen’s Basilica has many beautiful mosaics, paintings and sculptures, including one of St. Stephen wearing a halo.

The Parliament Buildings looked stunning in the day and even more majestic at night. It is Budapest’s most famous building with the most beautiful exteriors and interiors. We loved the performance by the Palace guards that attracted bus loads of visitors to the Palace.

Our next stop was the Heroes Monument area, a vast, paved square featuring a 36-metre column with a statue of Archangel Gabriel on top. At the base, there are several statues of Magyar chieftains and behind the column and on either side of it, there are two semi-circular colonnades, with groups of horsemen on top and statues of past Hungarian rulers within the square.

The Margaret Island in the centre of the Danube is a recreational hub that has numerous recreational activities like biking, swimming or visiting a bathing complex, with thermal pools. If you prefer nature, then head to the City Park that has a large lake, which, in winter, is used for ice skating, a fairytale castle, the Transport Museum, the Szechenyi Baths with hot springs, an amusement park and Budapest Zoo.

On our return to the Radisson Blu Beke, we relaxed in the hotel Café that boasts the best pastries. The hotel also offers an indoor pool, a business centre with secretarial services and eight flexible meeting rooms. I loved the one with paintings all over the wall.

Budapest indeed caters to all tastes; there is a thriving theatre culture, classical concerts, jazz, outdoor activities, opera, much to my daughter’s delight and great food options. I need to get back there with more time to soak in the mineral water that comes from various thermal springs surrounding the city.

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Swiss Arabian: The WAAW Collection

The WAAW Collection by Swiss Arabian includes six fragrances with the most thoughtful story to treat mothers on this special day and show them just how appreciated they are. The WAAW collection is inspired by the Arabic letter و (pronounced “waaw”) which is known as the letter of unity as it is used in Arabic to join words, and thus everything, together – and what is more unifying than the bond between a mother and child? This beautiful collection is based on the different forms of love and includes six fragrances that will surely express your appreciation for the mother in your life.  

From luxurious amber notes to delicious floral scents, Swiss Arabian’s Waaw Collection is sure to get you into her good books this Mother’s Day.

  1. Gharaam – meaning infatuation, is a premium fragrance that has soft notes of jasmine, saffron and amber.
  • Hawa – meaning desire, is a fragrance that brings forth a bright citrus scent combined with floral notes including mandarin, rose, orange flower and white jasmine.
  • Hayaam – meaning adoration, is a fragrance that combines dazzling citrus and warm earthy ingredients like warm Irish clove, leather, and woody amber.
  • Wajd – meaning passionate love, is a scent that was created to induce the feeling of deep passion with ingredients such as turkish rose, red apples, and patchouli.
  • Walaa – meaning deep love, is a citrus fragrance that encapsulates happiness with the bright and fresh notes of lavender, mandarin orange and white jasmine.
  • Ishq – meaning the powerful form of love, is a fragrance that represents timelessness of true love with a burst of warm black pepper and spicy saffron. The scent later depletes and diffuses notes of roses and smooth leather.

Benetti Launched M/Y Sunrise, Ninth Unit Of Mediterraneo 116

Founded in 1873, Benetti is the oldest Italian shipyard specialized in luxury yachts, icon of an Italian timeless style and of construction excellence. Every yacht is unique, developed around its owner. The company designs, builds and sells vessels in composite materials from 29 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters.

Benetti launched recently in Viareggio M/Y “SUNRISE”, ninth unit of Mediterraneo 116, a fiberglass 35-meter yacht in the Class category characterised by a timeless elegance. Exterior lines by Giorgio M. Cassetta deliver huge lounge areas and bright interior spaces penned out by Benetti Interior Style Department who personalized the decòr according to the owner’s desires.

“SUNRISE” offers a variety of external spaces, not to mention an 80sqm Sun Deck: an invitation to explore and fully experience the beauty of a close connection with the surroundings at every time. Mediterraneo 116 “SUNRISE” has 3 decks and hosts 10 guests in 5 cabins and 7 crews in 4 cabins. Range at 10 knots is 3,200 nautical miles.

The owner was represented by MARINBASE Yacht Management for the launching ceremony. MARINBASE stated that M/Y ”SUNRISE” will be the third Benetti in their growing fleet in Turkey. 

Benetti belongs to the Azimut|Benetti Group, the largest private-owned luxury yachting group in the world.

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Flybridge Collection

Azimut 66 Flybridge: A Style Icon Celebrates 100!

A perfect mix of function and form, materials and thrills, the Azimut 66 has rapidly established itself as an iconic model in the 60 – to 70 – foot flybridgecategory. Its sleek lines bearing the unmistakable Azimut style and its innovative multi-tier layout have seen it quickly embraced by the market, with over 100 units sold.

What is behind its resounding success?
Could it be the smart use of interior and exterior spaces, designed to deliver fantastic onboard liveability for owners and guests?


Maybe it’s the many different entertainment zones strategically scattered across the boat, such as an American bar positioned forward of the galley or the flydeck with three separate areas including a lounge tantalisingly suspended between sea and sky.

Is it the fourth cabin or is it simply the Made in Italy flair of its design and décor featuring elegant wood, glass and polished surfaces?

The secret may even lie in its high-tech DNA, with features such as the use of carbon fibre in the highest parts, SeaStar electronic power steering and an integrated control and monitoring system by Raymarine.

It’s hard to identify just what it is, but the heady milestone of 100 makes it clear that the Azimut 66 Flybridge has that indefinable quality called the X factor.

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