Full Flight simulators at ETIHAD

simulator shereen shabnam

The second best way to get your adrenaline pumping if you are not on the race tracks or have the opportunity to do things like racing cars, flying planes etc is by simulation. I have always wanted to do flight simulations (they kicked me out at Kidszania but i am determined to go back again). SO I am now super jealous of the staff at Etihad Airways, the national airline of the United Arab Emirates, as it has purchased seven state-of-the-art full flight simulators (FFS) which will be based at the airline’s world class training academy in Abu Dhabi….and I of course still do not have an invite yet to try this :(.

Anyway, the deal with Canadian manufacturer CAE, worth more than US$ 200m at list prices, will see Etihad Airways take delivery of its first Airbus A380 and Boeing 787 FFS, and will support the airline’s growing training requirements.

In total Etihad Airways has ordered three Boeing 787 FFS, one Airbus A380 FFS, one Airbus A350 FFS, and two Airbus A320 FFS. All are CAE 7000 Series models. The airline currently has four CAE FFS: one Boeing 777, one Airbus A320 and two Airbus A330/340s.

 A multimillion dollar extension project is currently being undertaken at the training academy and is due for completion in early November 2013, with the first of the new FFS, an A320, scheduled for delivery later that month. The remaining FFS will arrive during the following 12 months.

The deal with CAE includes update services for the FFS and an exclusive 10-year agreement for training equipment and services. The flight training devices include CAE Simfinity Airbus Pilot Transition trainers and CAE Simfinity Integrated Procedures Trainers.

Now I wish they would have these kind of simulators at game arcades in UAE – you will find me there all weekend!

MINI brand campaign

Shereen Shabnam

I love brands who do brand campaigns that are not conventional. And I love high energy brand campaigns that make laid back Fijians like me jump up the chair, get excited and get moving. So hearing that the new MINI brand campaign has got underway with an established “NOT NORMAL” claim, my ears perked up.

Apparently, the global campaign conveys the brand’s individual, high-energy attitude to life and highlights the strong emotional and personal connection between driver and MINI. “NOT NORMAL” focuses on MINI’s strong, independent character. The campaign, which integrates the full range of MINI products, will be rolled out worldwide through all communication channels.

At the heart of the MINI brand campaign are two new TV spots. The emotionally-powerful “A FRIEND FOR LIFE” spot shows in a humorous way how MINI is a lifelong companion for young and old alike in all situations of life. In typical MINI style, the spot shows people in various stages of their lives who all share one thing in common: their passion for MINI. The spots have different endings: One shows former rally driver Rauno Aaltonen as an enthusiastic MINI fan. The spot can be viewed online at: http://youtu.be/yn8fsVoNnw

The second TV spot, “BAND OF MINI”, shows four MINI drivers in different MINI models who meet at a crossroads all listening in synch to the song “I Believe In A Thing Called Love” by The Darkness. The four come together to form a MINI band with a difference. The drivers share a love of MINI, the same individual attitude to life and similar interests – in this case, the same taste in music. The final scene shows bulldog Tillman, the famous skating English bulldog, riding his skateboard.  The spot can be viewed online at: http://youtu.be/hTz718Ucrwg