Emaar Polo Cup Live Draw Marks Official Start of 7th Edition at Dubai Polo & Equestrian Club

Tournament Fixtures for ten teams announced with a spectacular live draw as launch video is projected on Emaar’s iconic Burj Khalifa

The much-anticipated live draw of the Emaar Polo Cup was held in downtown Dubai, officially signalling the start of the tournament’s 7th edition, which will run from February 3rd to February 15th, 2026. The occasion was elevated by a splendid launch show projected on Emaar’s iconic Burj Khalifa, illuminating the landmark with visuals celebrating the tournament, its participating teams, and key partners, setting an inspiring tone for the polo season ahead.

Over the years, the championship has grown into one of the UAE’s most respected polo tournaments, reflecting both the sport’s rising profile and Dubai’s commitment to elite equestrian excellence. Starting with just four teams, the Emaar Polo Cup has evolved significantly, now welcoming ten teams featuring some of the region’s most accomplished players and patrons. The 2026 edition underscores the tournament’s continued success, growth, and prestige within the regional polo calendar.

The tournament launch drew a strong turnout from senior officials, team representatives, partners, and media, reflecting the growing stature of the Emaar Polo Cup within the region’s sporting calendar. Attendees were welcomed to a visually striking presentation, including a dynamic show and launch visuals on Burj Khalifa that set the tone for the upcoming tournament, followed by keynote addresses highlighting the championship’s evolution, competitive strength, and community impact.

This year’s championship offers an impressive prize pool, with the winning team receiving AED 120,000 along with a 212 vehicle courtesy of Legend Motors, while the runner-up will be awarded AED 75,000. An additional Most Valuable Player (MVP) award of AED 5,000 will recognise outstanding individual performance throughout the tournament.

The ten participating teams in the 7th edition of the Emaar Polo Cup include AM Polo, BinDrai Polo, El Basha Polo, Equiti Polo, Noon Polo, Ghrghar Polo, Ankora Polo, Bhansali Polo, Jehangiri Polo, and Ghantoot Polo. The tournament will showcase a high level of competition, with several teams led by prominent figures in the sport, including Rashed Al Abbar of Noon Polo and Sheikha Alia Al Maktoum of AM Polo to strengthen the line-up, bringing together exceptional talent and competitive depth.

The official tournament draw saw match fixtures with teams distributed into three groups. The first group includes Bhansali, Ankora and Equiti, while the second group comprises Bin Drai, Ghantoot, and Jehangiri. The third group features AM Polo alongside Noon, El Basha and Ghrghar. The line-up brings a dynamic blend of established stables, familiar contenders, and emerging teams shaping the UAE polo scene.

The 2026 edition is proudly supported by title sponsor Emaar, alongside key partners Legend Motors with its 212 vehicle brand, and CMC Hospital as the medical partner, and Dubai Sports Council as Emaar Polo Cup’s media partner reinforcing the tournament’s strong commercial and community backing.

Commenting on the announcement, Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club, said: “The Emaar Polo Cup continues to embody Emaar’s commitment to supporting world-class sporting events that combine excellence, heritage, and community engagement. The growth of the tournament over the years highlights its importance within the region’s polo calendar, and we are proud to support an event that brings together such exceptional teams and talent.”

Khalid Essa Alyassi, Director of Emaar Leisure Club, added: “Reaching the seventh edition of the Emaar Polo Cup is a proud milestone for us. What began as a small tournament with four teams has grown into a highly competitive championship that reflects the rising standard of polo in the UAE with 10 teams. This year’s line-up brings together experienced teams, emerging talent, and strong leadership, promising an exciting and memorable tournament.”

The well-attended event underscored the rising interest in polo, with a packed audience engaging closely with the announcements, speeches, and official draw. Among the attendees were representatives from the UAE Polo Federation, including Saeed Humaid Bin Drai, Vice President, Santiago Torreguitar, Director of Tournaments and board members Sheikh Khalifa bin Hasher Al Maktoum, Mohammed Saeed Al Raqbani, Mehra Falaknaz, and Hind Al Hosani, alongside Omar Saouab, Director of Operations of Emaar Hospitality, senior officials and team representatives.

With fast-paced action, competitive matchups, prestigious prizes, distinguished teams, and an elegant atmosphere, the 7th edition of the Emaar Polo Cup invites polo enthusiasts, families, and visitors to experience the sport at its finest and be part of a celebration that blends athletic excellence, heritage, and UAE’s vibrant polo culture.

Dubai Polo & Equestrian Club Hosts Thrilling Grand Finale of the UAE Polo Federation Cup 2025

UAE Polo Team Crowned Champions of the UAE Polo Federation Cup 2025 under the Guidance of Sheikha Maitha bint Mohammed and with the Participation of Sheikha Alia Al Maktoum

The 2025 edition of the UAE Polo Federation Cup, presented by Dubai Polo & Equestrian Club, came to a spectacular close with an action-packed finals day that marked a competitive tournament as elite teams delivered world-class polo and an unforgettable sporting showcase.

Finals day opened with four teams taking to the field, setting the tone for an afternoon defined by pace, precision, and competitive spirit. The subsidiary final saw Equiti Polo Team face off against Legacy Polo Team, followed by the highly anticipated main final between UAE Polo Team and Bhansali Polo Team.

The championship match delivered a thrilling contest, with UAE Polo Team emerging victorious after an intense clash, securing the title with a thrilling 7-6 victory, while Bhansali Polo Team finished as runners-up. The match highlighted exceptional horsemanship, tactical brilliance, and athletic excellence, keeping spectators engaged until the final chukka.

In the playoff for third and fourth positions, Equiti Polo Team secured a hard-fought 4.5–4 victory over Legacy Polo Team in an exciting and closely contested match. Equiti claimed the third-place trophy, while Legacy finished fourth.

Beyond the on-field excitement, polo enthusiasts and guests enjoyed a premium event experience, with exclusive VIP viewing areas, refined dining options, and vibrant social gatherings that reflected the elegance and dynamism of the sport.

Commenting on the success of the tournament, Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club, said: “This year’s UAE Polo Federation Cup raised the bar on every level, from the quality of competition to the overall guest experience. We witnessed outstanding polo, a fantastic atmosphere, and strong community engagement. The finals captured everything we strive to represent as a club: sporting excellence, elegance, and an inclusive lifestyle destination that brings people together through a shared passion for polo.”

Santiago Torreguitar, Director of Tournaments at UAE Polo Federation, added: “The level of play throughout the tournament was exceptional. We saw a powerful mix of experienced players and emerging talent, all competing with remarkable intensity and skill. The quality of the matches reflects how rapidly polo is evolving in the region, and it was a privilege to host such a vibrant and competitive championship.”

The UAE Polo Federation plays a central role in the development and governance of polo across the country, working closely with clubs, teams, and stakeholders to promote the sport at both grassroots and elite levels. Through the organisation of national tournaments such as the UAE Polo Federation Cup, the Federation continues to elevate competitive standards, support talent development, and reinforce the UAE’s position as a leading regional hub for polo. 

The final tournament was attended by members of the Board of the UAE Polo Federation, underlining the Federation’s continued support for the growth and governance of polo in the UAE. Board members in attendance included Saeed Humaid Bin Drai, Mohammed Saeed Al Raqbani, Hind Al Hosani, Mahra Falaknaz, and Sheikh Khalifa bin Hasher AlMaktoum. The event was also honoured by the presence of Issa Al Sharif from the Dubai Sports Council, alongside Andrew Chen, Chief Operating Officer of UAEV, the tournament sponsor, as well as other distinguished guests and stakeholders from the polo and sporting community.

The finals day extended well beyond the matches themselves, offering guests a afternoon of entertainment and networking. Families, food lovers, and sports fans came together to enjoy the Ultimate Polo Brunch, featuring an array of curated culinary offerings, alongside family-friendly attractions.

With another successful edition concluded, Dubai Polo & Equestrian Club continues to reinforce its position as a leading destination for elite equestrian sport and lifestyle experiences.

UAE Polo Federation Cup Tournament Fixture Announced at Live Draw at Dubai Polo and Equestrian Club with 8 teams

The excitement for the upcoming polo season officially begins as the UAE Polo Federation announced the teams and match fixtures for the 2026 UAE Polo Federation Cup during a live draw held at the Dubai Polo & Equestrian Club.

Recognised as one of the region’s most anticipated local polo tournaments, the UAE Polo Federation Cup will take place from 5th to 17th January 2026, bringing together eight elite teams to compete for the coveted title. This year’s tournament will feature UAE Polo, Noon Polo, Banghash Polo, Bhansali Polo, Jehangiri Polo, El Basha Polo, Equiti Polo and Bindrai Polo many of which are represented by prominent members of the polo community.

The competition is expected to deliver a high level of sporting excellence, culminating in the grand finale on 17th January 2026. Over the years, participating teams have consistently demonstrated exceptional skill, competing at top-tier tournaments locally and internationally, and reinforcing the UAE’s position as a global hub for professional polo.

Commenting on the announcement, Mr. Santiago Torreguitar, Director of Tournaments at the UAE Polo Federation, said: “The UAE Polo Federation Cup continues to be a cornerstone of our competitive calendar. This tournament represents the depth of talent within the region and our commitment to developing polo at the highest level. With eight outstanding teams and a carefully structured fixture, we are confident fans can expect thrilling matches and world-class polo throughout the season.”

Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club, added: “Hosting the live draw and the UAE Polo Federation Cup once again is a source of great pride for us. Dubai Polo & Equestrian Club offers a unique setting where sport, tradition, and community come together. We look forward to welcoming players, families, and polo enthusiasts for what promises to be an unforgettable tournament experience both on and off the field.”

L-R – Santiago Torreguitar, Director of Tournaments at the UAE Polo Federation, Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club and Khalid Essa Alyassi , Director of leisure Emaar

The tournament stands as a celebration of skill, sportsmanship, and the enduring legacy of polo in the region, reinforcing Dubai Polo & Equestrian Club’s role in nurturing and elevating the sport across all levels. By providing a prestigious platform on home grounds, the club enables locally based teams, from emerging talent to seasoned competitors, to showcase their abilities on professional fields. 

While iconic teams compete on the field, spectators at the Dubai Polo & Equestrian Club can enjoy delectable food and beverage specials at the Terrace, Ala Carte Menu at the Dubai Polo Bar and Picnic Basket for the picnic area. 

With fast-paced action, distinguished teams, and an elegant social atmosphere, the UAE Polo Federation Cup offers spectators an exceptional opportunity to experience the sport at its finest. Polo enthusiasts, families, and visitors are invited to attend the matches and be part of a tournament that celebrates athletic excellence, heritage, and the vibrant polo culture of the UAE.

Mushrif Mall Becomes a Winter Landmark with Santa’s Square

  • Explore an immersive festive experience daily through January 4th.
  • Enjoy creative workshops and discover magical holiday displays.
  • Meet Santa and create lasting memories in a beautiful festive setting.

Abu Dhabi, UAE: Mushrif Mall has officially transformed into a festive destination with the launch of “Santa’s Square,” an immersive celebration of the season. It invites the community to explore a world of winter wonder, combining traditional holiday charm with an engaging, modern experience.

As part of its commitment to creating a social hub, Mushrif Mall continues to set the standard for community-focused events. Biju George, General Manager of Line Investments & Property SP LLC, stated: “Santa’s Square is designed to be a sanctuary of joy where families can reconnect through shared festive spirit and creativity. We are proud to host an experience that reflects the vibrant, inclusive spirit of the UAE during this special time of year.”

The event focuses on the “Magic of Togetherness” through a curated space that balances nostalgic holiday style with interactive zones. From the details of Santa’s Grotto to the hands-on kids’ areas, the experience is built around creating special family moments throughout the winter holidays.

Riyas Cherichi, General Manager of Mushrif Mall, added“The response since our opening on the 19th has been incredible. Seeing the mall filled with laughter and watching families engage with our festive workshops proves that Mushrif Mall remains a vital centre for community connection.”

With its festive atmosphere and heart-led programming, Santa’s Square is delivering a visually stunning and emotionally resonant experience that celebrates the very best of the season.

Amadeus Gulf Hosts Pink October Bowling Event Celebrating Women in the Travel Industry

Amadeus Gulf marked Pink October with a series of community-focused bowling events held in both Abu Dhabi and Dubai, bringing together women travel professionals from leading agencies across the UAE. The initiative, themed “Empowering the Women Network,” aimed to promote breast cancer awareness, encourage early detection, and strengthen professional bonds within the travel community.

The Abu Dhabi event took place at Khalifa International Bowling Centre, followed by the Dubai edition at Dubai Bowling Centre. Both evenings opened with an impactful awareness session on breast cancer led by a healthcare professional, highlighting preventive measures and the importance of regular checkups. This was followed by a lively bowling competition and a networking dinner, creating an atmosphere of camaraderie, connection, and empowerment.

In Abu Dhabi, the top performers of the night were from Nirvana Travel & TourismOmeir Travel Agency LLC, and ADNH Sunshine Travel & Tours, securing the first, second, and third places respectively.

The Dubai event also showcased strong performances, with participants from Akbar Travels securing the first and second places, while Tabeer Tourism claimed the third place.

Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, emphasized the importance of such initiatives during Pink October, noting that the event reflects Amadeus’ enduring commitment to fostering a supportive environment for women in the travel sector. He highlighted that creating opportunities for women to connect, exchange ideas, and uplift one another is essential to driving progress and strengthening the industry as a whole.

The events concluded with a strong sense of unity and purpose among all participants, reinforcing Amadeus Gulf’s dedication to Corporate Social Responsibility and its mission to advance health awareness, wellness, and empowerment within the travel community.

Cosplay Con 2 Brings Al Wahda Mall to Life with Creativity, Culture & Community

Abu Dhabi, UAE: Al Wahda Mall once again transformed into a vibrant hub of pop-culture excitement with the return of Cosplay Con 2. The two-day celebration drew hundreds of anime fans, gamers, and performance enthusiasts, cementing the mall’s reputation as Abu Dhabi’s leading lifestyle and entertainment destination.

From dynamic cosplay competitions and catwalks to electrifying K-pop dance challenges, interactive anime games, and panels with international stars, the event offered a feast of imagination. Fans enjoyed meet-and-greet sessions and photo signings with celebrity cosplayers Prince De Guzman and Aiien Iverson, while performances by Horizon Dance, MOSSY_Cosplay, and Sinister 6 Crew kept energy levels soaring.

Speaking on the success of the event, Mayank M Pal, General Manager of Al Wahda Mall said: “Cosplay Con 2 exceeded all expectations as our mall came alive with color, talent, and community spirit. It is wonderful to see how events like this unite people from different cultures through creativity and shared passion. At Al Wahda Mall, we are proud to provide a platform where art, entertainment, and youth culture thrive side by side.”

The weekend also featured workshops, panels such as “From Local Stage to Global Spotlight: The Cosplayer’s Journey,” and engaging contests powered by online communities. The lively atmosphere attracted families and a young crowd generating strong footfall and wide social-media buzz across both English and Arabic audiences.

With its successful second edition, Cosplay Con 2 reinforces Al Wahda Mall’s commitment to curating memorable, inclusive experiences that celebrate art, diversity, and youth culture, all while positioning the mall as Abu Dhabi’s premier venue for lifestyle entertainment.

MAX&Co. celebrated the launch of the MAX&Co. &Co.llaboration “1-800 Gift Alert” capsule collection with artist Pietro Terzini

MAX&Co. hosted an event at the MAX&Co. Store inside the Dubai Mall to unveil the “1-800 Gift Alert” capsule collection created in collaboration with Italian artist Pietro Terzini. This is the third time that MAX&Co. has joined forces with the multi-disciplinary Milan-based talent, renowned for his uplifting, insightful, witty word art.

Along with Terzini, creative minds, local fashion community and media gathered together in a setting that echoed the capsule’s festive and playful spirit, transforming the store into a space where the brand’s audience could come together and further connect with the brand’s values.

DJ Karrouhat infused the evening with an upbeat and celebratory energy that reflected the capsule’s playful mood and MAX&Co.’s bold mix-and-match attitude and commitment to making fashion joyful and fun to wear.

Rooted in Italian heritage and embraced by a global, cross-generational community, MAX&Co. champions a contemporary vision of self-expression.

In Dubai, this spirit resonated with a scene where fashion, music and art naturally intersect, strengthening its bond with the city’s creative landscape.

The event captured the rebellious “Enfant Terrible” energy, the innovative collaborations and daring design choices that signal a bold new chapter, one that pushes boundaries while remaining grounded in the values that have shaped it from the very beginning, now reimagined for the future.

Bin Ham Travel Group Renews Partnership with Amadeus to Elevate Travel Experiences and Accelerate Growth

Bin Ham Travel Group, one of the UAE’s leading travel management companies, has renewed its long-standing partnership with Amadeus, a global leader in travel technology, to further enhance travel booking experiences and drive sustainable growth across the region.

Through this continued collaboration, Bin Ham Travel Group will leverage Amadeus’ state-of-the-art solutionsto deliver seamless, real-time booking services. This partnership will continue to provide access to rich travel content, enabling more personalized offers, greater choice, and a seamless booking experience across flights, hotels, car rentals, and other travel services.

In addition, Bin Ham Travel Group will benefit from Amadeus’ innovative portfolio of digital solutions, including Amadeus Online Suite Mobile App, which will enhance the mobile booking journey for customers. The Amadeus Value Hotels (AVH) will offer access to competitive hotel content worldwide while the NDC-X program will give access to next-generation airline retailing and personalized offers.

H.E. Ahmed Musallam Bin Ham, CEO of Bin Ham Travel Group, commented: “Our renewed partnership with Amadeus reinforces our commitment to delivering innovative travel solutions that meet the evolving needs of our customers. Together, we aim to elevate the travel experience by offering a wider range of choices, seamless booking, and greater convenience.”

Echoing this sentiment, Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “Bin Ham Travel Group has been a valued partner for many years. By renewing our collaboration, we are jointly advancing the travel ecosystem in the UAE with cutting-edge solutions that enhance efficiency and deliver exceptional value to travelers and partners alike.”

This renewed alliance underlines the shared vision of both companies to set new benchmarks in travel technology, strengthen the UAE’s position as a global travel hub, and deliver enriched experiences to both individual travelers and corporate clients.

Reolink Concludes a Dynamic Presence at GITEX GLOBAL 2025 with ReoNeura™ AI and TrackFlex Floodlight WiFi

Products on show reflected Innovation, Intelligence, and Impact

Reolink, an innovative leader in intelligent visual technology for home and businesses, today announced ReoNeura™, its next-generation AI system transforming smart security, and unveiled the TrackFlex Floodlight WiFi, the world’s first 4K 360-degree PTZ floodlight camera with local AI Video Search at GITEX GLOBAL 2025.


ReoNeura™: AI Security for Every Moment

Tired of endless video scrubbing, missed events, or false alerts? ReoNeura™ is designed to tackle these challenges. It is Reolink’s intelligent AI system that sees smarter, understands deeper, and responds faster.

In July, Reolink debuted ReoNeura™, powering its AI Video Search to make video review faster and more precise. At GITEXGLOBAL 2025, the company is expanding ReoNeura™ with even more AI features. Two highlights include:

  • Smart Detection: Includes Person & Object Detection, which identifies people, animals, vehicles, bikes and parcels. Custom zones and schedules help reduce false alerts. And Smart Event Detection (Beta), adds the ability to track deliveries and detect when objects appear or disappear, sending alerts that matter most.
  • AI Video Captioning: Automatically converts footage into clear, natural-language summaries, allowing users to grasp what happened at a glance without watching lengthy clips.

Reolink also offers business-focused AI features, such as Customer Flow Analysis, which helps small and medium-size businesses track visitor traffic, generate 24-hour heat maps of busy zones, and receive real-time crowding alerts. These insights support clearer decision-making and more efficient operations.

Reolink is committed to bringing these smart AI features across more of its product lines. ReoNeura™ delivers AI across Reolink security cameras, network video recorders, and the cloud, giving users the flexibility to deploy smart features wherever they need them most.

TrackFlex Floodlight WiFi: Safety in Sight, Moments in Light

Expanding its Floodlight Camera | Reolink Outdoor Cam with Floodlight, Reolink introduced TrackFlex Floodlight WiFi, a dual-lens hardwired PTZ floodlight camera that combines 4K ultra HD resolution, smooth pan-tilt control, and a triple PIR sensor array. TrackFlex delivers full 360° coverage and 270° out-of-field motion detection—even auto-rotating to capture movement before subjects enter the frame. With AI Video Search built in, users can quickly locate key events for smarter, more efficient security management.

When night falls, TrackFlex shines. Its dual adjustable floodlights provide up to 3000 lumens of illumination and support both warm (3000K) and cool (6000K) color temperatures, balancing visibility, aesthetics, and security deterrence. 


Together, ReoNeura™ and TrackFlex Floodlight WiFi showcase Reolink’s commitment to redefining smart security with advanced AI and innovative product design. Please visit https://reolink.com/lp/reolink-at-gitex/ to learn more.

Al Ahli Holding Group in The United Arab Emirates Announces the Japan Culture Center: A Landmark of Cultural Sustainability and Friendship Between Nations

Conceived by Al Ahli Holding Group, and unveiled in the presence of H.E. Shehab Ahmed Al Fahim, Ambassador of the United Arab Emirates to Japan and Commissioner General of the UAE Pavilion at Expo 2025 Osaka, the Japan Culture Center unites Japan’s foremost architects and curators to create the world’s largest hub for Japanese arts, crafts, and creativity.

Osaka, Japan – October 2025: It was announced at the UAE Pavilion at Expo 2025 Osaka, Kansai, that the Japan Culture Center (JCC) will be developed in the United Arab Emirates as a landmark destination celebrating and sustaining Japan’s cultural heritage and contemporary artistry.

Conceived by Al Ahli Holding Group (AAHG) in line with the UAE’s philosophy of cooperation and cultural diplomacy, the initiative exemplifies the nation’s enduring belief in contributing for the betterment of mankind.

Unveiled on the closing day of Expo 2025 Osaka, the Japan Culture Center is presented as the UAE’s parting gift to Japan, a gesture of friendship, respect, and shared purpose that will continue to inspire collaboration and creativity long after the Expo concludes.

Reflecting the UAE’s leadership legacy, from the late Sheikh Zayed bin Sultan Al Nahyan, may he rest in peace, to His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, the project stands as a living example of the UAE’s commitment to fostering creativity, understanding, and cultural sustainability among nations.

The announcement was led by H.E. Shehab Ahmed Al Fahim, Ambassador of the United Arab Emirates to Japan and Commissioner General of the UAE Pavilion at Expo 2025 Osaka, in the presence of the project’s key creative figures, Kengo Kuma, Paul Tange, Fumio Nanjo, and Toshio Shimizu, along with Ali Alyammahi and Noora Alyammahi from Al Ahli Holding Group.

“This initiative reflects the shared vision of the UAE and Japan for cultural diplomacy, to celebrate the heritage of nations and foster dialogue between them,” said H.E. Shehab Ahmed Al Fahim. “The Japan Culture Center will serve as a living platform for cultural and economic exchange, ensuring that traditions are not only honored, but sustained and reimagined for generations to come. It stands as a true expression of the values of respect, openness, and collaboration that define the partnership between our two nations.”

The Japan Culture Center forms the centerpiece of the Multiverse Project being developed by Al Ahli Holding Group, a multifaceted ecosystem celebrating the intersection of art, design, education, and sustainability.

The district comprises three defining elements:


• The Artist Building, designed by Paul Tange of Tange & Associates, this architectural first-of-its-kind will house over one thousand artist residences, creating a vertical creative hive where collaboration and exchange shape a living canvas of innovation.

• The Curatorial Program, envisioned by Fumio Nanjo and Toshio Shimizu, this dual curatorial framework bridges the modern and traditional faces of Japan, curating a balance between evolving creativity and enduring craftsmanship.

• The Japan Culture Center (JCC), designed by Kengo Kuma, one of the world’s most revered architects, the JCC redefines what a cultural center can be. Through his signature use of natural materials, spatial harmony, and sustainable design, Kuma-san has envisioned a village-like complex where making, learning, and living are interconnected, a space where culture becomes an experience rather than an exhibition.

Together, these components embody the UAE’s belief that true progress lies in cooperation and cultural continuity, not competition, and that the preservation of creativity is an act of service to humanity itself.

At its core, the Japan Culture Center is both a cultural sanctuary and an economic enabler. It provides a platform for Japan’s media companies, master artisans, publishers, creators, and small enterprises to share their craft and knowledge with the world, fostering new opportunities for vocational training, residencies, creative collaborations, and cross-border partnerships across the Middle East, Africa and West Asia.

From tea ceremony, Manga, Anime, budō, and calligraphy to fashion, media arts, robotics, and design, the JCC’s multidisciplinary programming invites participation rather than observation. Visitors will experience culture as a living, evolving dialogue that connects generations and geographies.

“I have always been fascinated by the beauty and depth of Japanese culture — from its timeless traditions to its bold modern creativity,” said Mohammed Khammas, Group CEO of Al Ahli Holding Group. “It is a privilege to bring this vision to life, alongside masters such as Kengo Kuma and Paul Tange, whose architectural ingenuity has given form to our shared belief that creativity can be both human and enduring. Together with the curatorial vision of Fumio Nanjo and Toshio Shimizu, this project becomes more than a collection of buildings — it becomes a living bridge between our nations. The Japan Culture Center represents our belief that while structures may rise and fade, culture, artistry, and friendship endure across generations.”

The Japan Culture Center is a multi-building cultural complex designed by Kengo Kuma, curated by Fumio Nanjo and Toshio Shimizu, and conceived by Al Ahli Holding Group as a UAE national initiative.

Located within the upcoming Multiverse Project, the JCC will encompass galleries, workshops, performance spaces, gardens, dining, and artist residencies, forming the world’s largest and most comprehensive platform for Japanese culture outside Japan.

Announced on the closing day of Expo 2025 Osaka, the JCC stands as the UAE’s parting gift to Japan — a tribute to shared friendship, mutual respect, and the enduring belief that culture is humanity’s greatest form of diplomacy.