Tag: Warriors in Pink

Ford – It’s that time of the year when all is pink

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My favourite warriors in Pink symbol

October is here and this is the time when Ford’s Warriors in Pink® emerge in full force to honour breast cancer survivors who have demonstrated strength and courage in their battle. Although my car or my bag often features the ‘Warriors in Pink’ items most times in the year, this month in particular we get up, close and personal with the new collection of Warriors  in Pink collection of apparel and accessories at www.fordcares.com

Breast cancer is more than a disease as it’s about people and families, whose lives are forever changed by a diagnosis. And Ford Motor Company works relentlessly every year to raise awareness and funds in the fight against breast cancer through a unique programme called “Warriors in Pink®”. Powered by Ford, the initiative is dedicated to promoting breast cancer awareness across the globe. The campaign recognises the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. Warriors in Pink embodies hope, strength and courage and is about women and men finding strength within themselves,  their inner warrior, especially at a time they need it most.

I first met Sue Nigoghossian who works for Ford last year and find her an incredibly dynamic individual who passionately talks about the cause since. She mentioned to me recently how her company played a pivotal role in encouraging women to become informed and visit their doctors, educating them that early detection saves lives. In the Middle East, the disease is the number one cause of death in women and relatively low awareness rates means that women are often diagnosed with cancer at advanced stages.

I personally find Ford’s CSR work great. Recently I had a henna tattoo done reflecting 2 of the 12 Warriors in Pink symbols of hope, strength and unity in the fight against breast cancer on my hands just before a trip to Bahrain. Reaching there, I learnt of a young girl being diagnosed so I introduced her to ‘Warriors of Pink’ and gave her the scarf I had as a reminder that she had support around her.

As Sue mentions, women in our region have used henna in body art since ancient times, so it is a source of inspiration to her team at Ford to see women using henna to make such a bold statement, in a way that only our region can, in support of breast cancer awareness. The symbols are versatile, some are worn to honor those that have passed away as a result of the disease, others show a sense of solidarity and standing strong with breast cancer survivors, others to mark a commitment to life and survival in the face of the disease.

Doctors recommend that since older women are more likely to develop the disease, once women reach the age of 40, they should have an annual mammogram, in addition to monthly self-examinations.  Women under the age of 40 are advised to self-examine every three months. People concerned about any abnormalities should contact their doctor immediately.

As its October, take time to go on-line at www.fordcares.com, with 100 per cent of net proceeds from the collection goes into research of breast cancer and related support initiatives. Watch Ford Middle East’s ‘Are you a Warrior in Pink’ video to learn more about the henna campaign on www.youtube.com/fordmiddleast and www.facebook.com/FordMiddleEast. To buy the Warriors in Pink collection on-line visit www.shopwarriorsinpink.com.

Another favourite symbol I use when I have a henna tattoo

Warrior for a few days

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I promised a friend (an ex breast cancer patient) I was going to touch on the story of the pink printed scarf I wore over my little black dress recently. I have plenty of these scarves but as I am not a morning person, I tend to assess my mood and throw whatever comes my way in the wardrobe that does not need ironing. I have never planned what I will wear a day ahead hence there are days I can be corporate, bohemian, casual, naughty and totally offbeat but hey….I tell myself that if people around me have issues with my style then they can take a hike and they certainly don’t deserve to be around me at all….its a diva code!

Going back to the pink scarf…..this was another initiative of the good people at Ford who happened to be at the ‘Bras for a cause’ fashion show where they had a henna stand with amazing symbols we could have on our body. The funky printed pink scarf to wear around our neck or hair is part of Ford’s sponsorship for ‘Race for the Cure’…an initiative to raise awareness of the fight for breast cancer.

Hence I became a pink warrior for a day…dressed in a slinky killer black dress + an eyecatching scarf from `Ford which I wore a number of times as as I breezed through Dubai in a top of the range All New Ford Explorer. (I am still getting used to the fact that this car changes the station, temperature ++++ at my every command. Now if only I could get a guy who would jump to my every command as soon as they hear my sexy voice)

When I mentioned to a friend about being a woman warrior, she immediately thought I was referring to Leonardo Vecchiarelli’s Grande Transizione, which is a cycle put together like an armed battalion. There are pictures of women warriors, dressed with the keen eye of a samurai preparing for battle but inspired by oriental empresses. Hidden amongst these females is a single male figure – the artist himself. Isn’t that every man’s dream??? This was the artist who I later discovered is behind some shoots of world class magazines. I digress and will leave you to find more about the mystique behind his work yourself!

So…as encouraged by my friend, I am now supporting the Race for Cure by buying my t-shirts, scarves what have you from Warriors in Pink online instead of shops. It feels good!