Bin Ham Travel Group Renews Partnership with Amadeus to Elevate Travel Experiences and Accelerate Growth

Bin Ham Travel Group, one of the UAE’s leading travel management companies, has renewed its long-standing partnership with Amadeus, a global leader in travel technology, to further enhance travel booking experiences and drive sustainable growth across the region.

Through this continued collaboration, Bin Ham Travel Group will leverage Amadeus’ state-of-the-art solutionsto deliver seamless, real-time booking services. This partnership will continue to provide access to rich travel content, enabling more personalized offers, greater choice, and a seamless booking experience across flights, hotels, car rentals, and other travel services.

In addition, Bin Ham Travel Group will benefit from Amadeus’ innovative portfolio of digital solutions, including Amadeus Online Suite Mobile App, which will enhance the mobile booking journey for customers. The Amadeus Value Hotels (AVH) will offer access to competitive hotel content worldwide while the NDC-X program will give access to next-generation airline retailing and personalized offers.

H.E. Ahmed Musallam Bin Ham, CEO of Bin Ham Travel Group, commented: “Our renewed partnership with Amadeus reinforces our commitment to delivering innovative travel solutions that meet the evolving needs of our customers. Together, we aim to elevate the travel experience by offering a wider range of choices, seamless booking, and greater convenience.”

Echoing this sentiment, Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “Bin Ham Travel Group has been a valued partner for many years. By renewing our collaboration, we are jointly advancing the travel ecosystem in the UAE with cutting-edge solutions that enhance efficiency and deliver exceptional value to travelers and partners alike.”

This renewed alliance underlines the shared vision of both companies to set new benchmarks in travel technology, strengthen the UAE’s position as a global travel hub, and deliver enriched experiences to both individual travelers and corporate clients.

Jamaica – the Heart of the Caribbean

Shereen Shabnam

Jamaica, a vibrant island nation, is a treasure trove of rich culture, spirited adventures, and serene landscapes. From the bustling streets of Kingston to the tranquil shores of Montego Bay, Jamaica offers a diverse tapestry of experiences that cater to the luxury traveler and cultural enthusiast alike and I was lucky to explore both cities during a recent visit, on my way to experience the local coffee festival.

My journey began in Montego Bay, a city synonymous with crystal-clear waters and lush landscapes. Here, the Martha Bray River offered an enchanting river rafting experience. Gliding down the gentle river on a bamboo raft, I immersed myself in the peaceful sounds of nature, stopping along the banks to savor fresh coconuts and sugarcane—an authentic taste of local life before venturing to Kingston.

In Kingston, the capital’s energetic pulse was palpable. A highlight was the Kingston Creative Artwalk, where the streets burst into a kaleidoscope of colors, showcasing vibrant murals and street art that narrate the city’s rich cultural heritage. 

The Jamaica Blue Mountain Coffee Festival was a vibrant fair that celebrated all aspects of coffee culture. This festive event featured live music and dance performances, creating a lively atmosphere that resonated through the area. Local artisans displayed their crafts, adding a unique cultural touch to the festival. 

Additionally, a food truck area offered a variety of culinary delights, while numerous coffee manufacturers provided free tastings and the opportunity to purchase their exquisite coffees. This combination of music, dance, art, and coffee created a dynamic and immersive experience for all attendees.

Not far from these colorful displays, the Emancipation Park, which was across the Pegasus hotel where I stayed, offered a serene escape, with its sprawling lawns and symbolic sculptures celebrating freedom and artistic expression.

As my visit coincided with Ramadan, I paid a visit to the Mahdi Mosque in Old Harbour which provided a profound insight into the local Muslim community’s life, adding a unique spiritual dimension to my visit. The warmth and hospitality of the residents there were truly heartwarming.

Café Blue was a morning delight with its scenic vistas. Sipping on locally sourced Blue Mountain coffee and indulging in exquisite chocolates, I felt the essence of Jamaica’s renowned coffee culture. The Jamaica Blue Mountain Coffee Festival further enriched this experience, uniting coffee lovers with farmers and baristas in a celebration of Jamaica’s famed brew.

The Craighton Coffee Estate tour was an educative journey into the world of coffee. Learning about the unique selling points of local coffee directly from the growers offered invaluable insights into what makes Jamaican coffee a global favorite.

A visit to Devon House was not complete without trying the iconic patties and homemade ice cream. Each bite offered a taste of local flavors and traditions, rounding off the culinary exploration.

My last destination in Kingston was a visit to the Bob Marley Museum, which was a profound journey through the life and legacy of the reggae legend. Housed in Marley’s original home, the museum encapsulates his musical career and his influence on the world. Highlights included personal memorabilia, his home recording studio, and the open garden area. 

The experience was deepened by an impromptu drum session by Bongo Herman, a renowned percussionist who played with Marley, echoing the vibrant spirit of Marley’s music and messages of peace and unity. I then returned to Montego Bay with a heavy heart and the feeling that my days in Kingston were not enough and the vibe in the city made me more determined to return to its fold.

Jamaica’s allure is undeniable – from its rhythmic cultural beats to its lush, verdant mountains and the deep blue of its waters. Each moment spent here promises a blend of relaxation, discovery, and indulgence, making Jamaica a must-visit destination on every coffee lover and every luxury traveller’s map.

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