Tag: Travel

Shaping the Future of Climate-Responsive Living

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The Future of Desert Living to Take Centre Stage at the 2nd Desert Architecture MENA Forum

Dubai, UAE: Positioning desert architecture at the forefront of climate responsive design, the 2nd Desert Architecture MENA Forum returns on 30–31 March 2026 at the Habtoor Grand Resort, following the success of its inaugural edition last year. Under the theme “Integrating Heritage with Innovation: The Future of Desert Living”, the Forum will bring together global architects, policymakers, developers, sustainability leaders, and technology innovators.

As the region’s only platform dedicated to desert architecture, the Forum addresses one of the most pressing challenges facing the Middle East and arid regions worldwide: how to design cities, buildings, and communities that are resilient, climate-smart, and culturally rooted in desert environments.

The 2026 edition will expand its scope with deeper technical discussions, real-world case studies, and actionable strategies focused on climate-resilient urbanism, low-carbon materials, passive cooling systems, regenerative landscapes, and self-sufficient infrastructure. More than an event, the Forum serves as a marketplace of ideas and partnerships, providing direct access to project owners, regulators, architects, consultants, contractors, and technology providers shaping the next generation of desert cities.

Mark Powell Kyffin, Director of Architecture, Project Management and Engineering, with the Department of Culture and Tourism in Abu Dhabi highlighted the importance of such platforms in shaping future cities, stating: “Desert architecture is not a constraint. It is an opportunity. Rooted in heritage, culture, and innovation, the region is uniquely positioned to lead the world in climate-responsive design. Forums such as this are essential in fostering dialogue, knowledge exchange, and collaboration that translate vision into meaningful, lasting impact.”

Commenting on the Forum’s return, Leila Masinaei, Managing Partner at Great Minds Events, said: “The Desert Architecture MENA Forum was created to move beyond theory and deliver practical, scalable solutions for building in desert climates. The second edition reflects the urgency of the moment, where climate realities demand collaboration, innovation, and a renewed respect for traditional desert wisdom combined with cutting-edge design and technology.”

The Forum aligns closely with the UAE’s broader sustainability, urban development, and cultural preservation agendas. It also reinforces the region’s growing role as a global leader in climate-responsive architecture.

Across two days, the Forum will host 35+ international speakers from leading global and regional firms including Foster + Partners, BIG – Bjarke Ingels Group, Snohetta, Killa Design, Arup, AECOM, SOM, HKS, and DLR Group, alongside senior representatives from government authorities, municipalities, and academic institutions.

Key objectives of the Forum include strengthening cross-sector collaboration, showcasing smart materials and emerging technologies, blending traditional desert knowledge with contemporary design solutions, and positioning the MENA region as a global hub for climate-responsive architecture.

The event will welcome 300+ delegates from across the region and beyond, including government authorities, project owners, developers, architectural firms, consultancies, EPCs, and senior decision-makers spanning architecture, design, sustainability, engineering, R&D, and construction.

As part of the Forum, the Desert Architecture Recognition Awards 2026 will take place on 31 March, celebrating visionaries redefining excellence in arid-climate design. The Awards will recognise achievements across sustainable materials, façade innovation, regenerative landscapes, digital design, architectural lighting, and emerging talent, concluding with an exclusive reception dinner and networking evening.

With over 20 sessions, and case studies, and participation from over 15 countries, the 2nd Desert Architecture MENA Forum promises to be a defining platform for advancing sustainable, culturally grounded, and future-ready design across desert regions.

For more information, visit https://desertarchitectureforum.com/

Rolls-Royce Enthusiasts’ Club (UAE) Hosts Social Gathering in Al Rahba

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Abu Dhabi, UAE – The Rolls-Royce Enthusiasts’ Club (UAE) marked a significant milestone with its first social club meet, held in the heart of Al Rahba. Designed as an intimate gathering for owners and admirers of the marque, the evening blended classic automotive heritage with authentic Emirati hospitality, setting the tone for what promises to be a distinguished community of enthusiasts in the region.

Founded by Russell Simon Gale and Ali Abdulla Fadhel Almemari, the UAE chapter of the globally respected Rolls-Royce Enthusiasts’ Club was established to create a dedicated platform for owners and collectors to connect, share knowledge and celebrate the craftsmanship and legacy of Rolls-Royce motor cars. The event reflected that vision, as members arrived in a stunning display of Rolls-Royce models spanning generations, each vehicle a testament to timeless design and engineering excellence.

The highlight of the evening was an engaging fireside chat featuring the founders, who shared their passion for the brand and their aspirations for building a community rooted in camaraderie and cultural connection. Conversations flowed effortlessly among guests, from restoration stories and rare specifications to the unique experiences of ownership in the UAE.

Beyond the automobiles, the event embraced a distinctly local character. Guests enjoyed traditional Emirati cuisine and immersive touches that celebrated the nation’s heritage, including elegant horse and carriage rides that added a nostalgic charm to the setting. The fusion of British automotive heritage with Emirati tradition underscored the Club’s commitment to creating experiences that are both globally refined and locally meaningful.

Co-Founder Ali Abdulla Fadhel Almemari added, “The UAE has a vibrant community of collectors and enthusiasts who deeply appreciate heritage and excellence. Through the Club, we want to bring people together not only around the cars, but around shared values of tradition, refinement and friendship. Hosting our gathering in Shahama with an authentic Emirati touch was a meaningful way to begin this journey.”

“Rolls-Royce has always represented more than just a motor car; it represents craftsmanship, legacy and shared passion,” said Russell Simon Gale, Co-Founder of Rolls-Royce Enthusiasts’ Club (UAE). “Our goal is to create a welcoming platform in the UAE where owners and admirers can connect, exchange knowledge and celebrate these extraordinary vehicles in a setting that reflects the culture and hospitality of this country.”

The Rolls-Royce Enthusiasts’ Club (UAE) aims to curate regular social meets, heritage drives, technical workshops and lifestyle experiences that honour the spirit of the marque while fostering a close-knit community across the Emirates. As the evening concluded under the open skies of Shahama, it was clear that the Club’s debut social gathering had laid the foundation for a new chapter in the UAE’s luxury automotive landscape, one that is defined by elegance, heritage and genuine connection.

Dubai Polo & Equestrian Club Hosts Thrilling Grand Finale of the UAE Polo Federation Cup 2025

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UAE Polo Team Crowned Champions of the UAE Polo Federation Cup 2025 under the Guidance of Sheikha Maitha bint Mohammed and with the Participation of Sheikha Alia Al Maktoum

The 2025 edition of the UAE Polo Federation Cup, presented by Dubai Polo & Equestrian Club, came to a spectacular close with an action-packed finals day that marked a competitive tournament as elite teams delivered world-class polo and an unforgettable sporting showcase.

Finals day opened with four teams taking to the field, setting the tone for an afternoon defined by pace, precision, and competitive spirit. The subsidiary final saw Equiti Polo Team face off against Legacy Polo Team, followed by the highly anticipated main final between UAE Polo Team and Bhansali Polo Team.

The championship match delivered a thrilling contest, with UAE Polo Team emerging victorious after an intense clash, securing the title with a thrilling 7-6 victory, while Bhansali Polo Team finished as runners-up. The match highlighted exceptional horsemanship, tactical brilliance, and athletic excellence, keeping spectators engaged until the final chukka.

In the playoff for third and fourth positions, Equiti Polo Team secured a hard-fought 4.5–4 victory over Legacy Polo Team in an exciting and closely contested match. Equiti claimed the third-place trophy, while Legacy finished fourth.

Beyond the on-field excitement, polo enthusiasts and guests enjoyed a premium event experience, with exclusive VIP viewing areas, refined dining options, and vibrant social gatherings that reflected the elegance and dynamism of the sport.

Commenting on the success of the tournament, Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club, said: “This year’s UAE Polo Federation Cup raised the bar on every level, from the quality of competition to the overall guest experience. We witnessed outstanding polo, a fantastic atmosphere, and strong community engagement. The finals captured everything we strive to represent as a club: sporting excellence, elegance, and an inclusive lifestyle destination that brings people together through a shared passion for polo.”

Santiago Torreguitar, Director of Tournaments at UAE Polo Federation, added: “The level of play throughout the tournament was exceptional. We saw a powerful mix of experienced players and emerging talent, all competing with remarkable intensity and skill. The quality of the matches reflects how rapidly polo is evolving in the region, and it was a privilege to host such a vibrant and competitive championship.”

The UAE Polo Federation plays a central role in the development and governance of polo across the country, working closely with clubs, teams, and stakeholders to promote the sport at both grassroots and elite levels. Through the organisation of national tournaments such as the UAE Polo Federation Cup, the Federation continues to elevate competitive standards, support talent development, and reinforce the UAE’s position as a leading regional hub for polo. 

The final tournament was attended by members of the Board of the UAE Polo Federation, underlining the Federation’s continued support for the growth and governance of polo in the UAE. Board members in attendance included Saeed Humaid Bin Drai, Mohammed Saeed Al Raqbani, Hind Al Hosani, Mahra Falaknaz, and Sheikh Khalifa bin Hasher AlMaktoum. The event was also honoured by the presence of Issa Al Sharif from the Dubai Sports Council, alongside Andrew Chen, Chief Operating Officer of UAEV, the tournament sponsor, as well as other distinguished guests and stakeholders from the polo and sporting community.

The finals day extended well beyond the matches themselves, offering guests a afternoon of entertainment and networking. Families, food lovers, and sports fans came together to enjoy the Ultimate Polo Brunch, featuring an array of curated culinary offerings, alongside family-friendly attractions.

With another successful edition concluded, Dubai Polo & Equestrian Club continues to reinforce its position as a leading destination for elite equestrian sport and lifestyle experiences.

UAE Polo Federation Cup Tournament Fixture Announced at Live Draw at Dubai Polo and Equestrian Club with 8 teams

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The excitement for the upcoming polo season officially begins as the UAE Polo Federation announced the teams and match fixtures for the 2026 UAE Polo Federation Cup during a live draw held at the Dubai Polo & Equestrian Club.

Recognised as one of the region’s most anticipated local polo tournaments, the UAE Polo Federation Cup will take place from 5th to 17th January 2026, bringing together eight elite teams to compete for the coveted title. This year’s tournament will feature UAE Polo, Noon Polo, Banghash Polo, Bhansali Polo, Jehangiri Polo, El Basha Polo, Equiti Polo and Bindrai Polo many of which are represented by prominent members of the polo community.

The competition is expected to deliver a high level of sporting excellence, culminating in the grand finale on 17th January 2026. Over the years, participating teams have consistently demonstrated exceptional skill, competing at top-tier tournaments locally and internationally, and reinforcing the UAE’s position as a global hub for professional polo.

Commenting on the announcement, Mr. Santiago Torreguitar, Director of Tournaments at the UAE Polo Federation, said: “The UAE Polo Federation Cup continues to be a cornerstone of our competitive calendar. This tournament represents the depth of talent within the region and our commitment to developing polo at the highest level. With eight outstanding teams and a carefully structured fixture, we are confident fans can expect thrilling matches and world-class polo throughout the season.”

Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club, added: “Hosting the live draw and the UAE Polo Federation Cup once again is a source of great pride for us. Dubai Polo & Equestrian Club offers a unique setting where sport, tradition, and community come together. We look forward to welcoming players, families, and polo enthusiasts for what promises to be an unforgettable tournament experience both on and off the field.”

L-R – Santiago Torreguitar, Director of Tournaments at the UAE Polo Federation, Shokry Abouelsoud, General Manager of Dubai Polo & Equestrian Club and Khalid Essa Alyassi , Director of leisure Emaar

The tournament stands as a celebration of skill, sportsmanship, and the enduring legacy of polo in the region, reinforcing Dubai Polo & Equestrian Club’s role in nurturing and elevating the sport across all levels. By providing a prestigious platform on home grounds, the club enables locally based teams, from emerging talent to seasoned competitors, to showcase their abilities on professional fields. 

While iconic teams compete on the field, spectators at the Dubai Polo & Equestrian Club can enjoy delectable food and beverage specials at the Terrace, Ala Carte Menu at the Dubai Polo Bar and Picnic Basket for the picnic area. 

With fast-paced action, distinguished teams, and an elegant social atmosphere, the UAE Polo Federation Cup offers spectators an exceptional opportunity to experience the sport at its finest. Polo enthusiasts, families, and visitors are invited to attend the matches and be part of a tournament that celebrates athletic excellence, heritage, and the vibrant polo culture of the UAE.

Bin Ham Travel Group Renews Partnership with Amadeus to Elevate Travel Experiences and Accelerate Growth

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Bin Ham Travel Group, one of the UAE’s leading travel management companies, has renewed its long-standing partnership with Amadeus, a global leader in travel technology, to further enhance travel booking experiences and drive sustainable growth across the region.

Through this continued collaboration, Bin Ham Travel Group will leverage Amadeus’ state-of-the-art solutionsto deliver seamless, real-time booking services. This partnership will continue to provide access to rich travel content, enabling more personalized offers, greater choice, and a seamless booking experience across flights, hotels, car rentals, and other travel services.

In addition, Bin Ham Travel Group will benefit from Amadeus’ innovative portfolio of digital solutions, including Amadeus Online Suite Mobile App, which will enhance the mobile booking journey for customers. The Amadeus Value Hotels (AVH) will offer access to competitive hotel content worldwide while the NDC-X program will give access to next-generation airline retailing and personalized offers.

H.E. Ahmed Musallam Bin Ham, CEO of Bin Ham Travel Group, commented: “Our renewed partnership with Amadeus reinforces our commitment to delivering innovative travel solutions that meet the evolving needs of our customers. Together, we aim to elevate the travel experience by offering a wider range of choices, seamless booking, and greater convenience.”

Echoing this sentiment, Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “Bin Ham Travel Group has been a valued partner for many years. By renewing our collaboration, we are jointly advancing the travel ecosystem in the UAE with cutting-edge solutions that enhance efficiency and deliver exceptional value to travelers and partners alike.”

This renewed alliance underlines the shared vision of both companies to set new benchmarks in travel technology, strengthen the UAE’s position as a global travel hub, and deliver enriched experiences to both individual travelers and corporate clients.

Adventure-Ready, Tech-Savvy and Gen Z Approved

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Nissan X-Trail: From First Drive to Future Icon

Natasha Dury

The Nissan X-Trail will always feel like a milestone for me. Back in 2019, just weeks after I got my license, Nissan invited my mum and me to Fujairah with a group of motoring journalists to test drive the X-Trail.

I remember the shock when I saw my name added as a co-driver to my mum’s car. It was my first official test drive as a motoring writer. Nervous but excited, I slid behind the wheel of the X-Trail, not knowing that this SUV would end up shaping the way I think about cars and driving.

Even today, the X-Trail continues to impress with its confident stance and bold design. Its sculpted body, floating roofline, signature V-Motion grille, and sleek LED headlights give it an edge that feels modern yet timeless. 

Back then, I felt proud just to be in it, even though my mum had a few doubts and heart attacks during the difficult parts of the test drive! Now, I appreciate how its style balances adventure-ready vibes with city chic, perfect for everything from weekend road trips to pulling up at your favorite café.

Inside, the cabin has always been about comfort and space, but it has evolved to feel even more premium and versatile. Nissan’s Zero Gravity seats, tri-zone automatic climate control, and flexible seating options make long drives more enjoyable. 

When I first drove it, I loved how high I sat on the road, giving me confidence as a new driver. Today, the panoramic sunroof, intuitive controls, and family-friendly touches, like configurable storage and a power tailgate that make it a natural fit for Gen Z lifestyles where practicality meets style.

Technology is where the X-Trail really shines. The 12.3-inch digital driver display, wireless Apple CarPlay, Android Auto, and the 10.8-inch head-up display make it feel like a car built for our generation—where playlists, navigation, and socials matter as much as smooth handling. 

The 360-degree Around View Monitor makes parking and city driving stress-free, while ProPILOT Assist brings semi-autonomous driving tech into the mix. Add to that the premium sound system, and every drive becomes a vibe. With Nissan’s e-POWER hybrid technology, sustainability is now part of the X-Trail’s DNA, something Gen Z genuinely values.

Performance-wise, the X-Trail gave me confidence from the very start. It’s smooth yet powerful, with intelligent 4×4 drive modes that handle both city streets and mountain routes with ease. On that first Fujairah trip, I was surprised by how capable it felt for a rookie like me. Now, with the latest model, it is even more refined, balancing fuel efficiency, grip, and power, making every drive feel effortless.

Looking back, the Nissan X-Trail was the SUV that marked my first step into automotive journalism. Today, it is still the kind of car that inspires confidence, freedom, and fun, making it the perfect match for a generation that wants practicality with personality. For me, it is not just a vehicle. It’s where my motoring story began.

Etihad Airways and SKY express Join Forces to Unlock the Greek Islands

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New codeshare partnership opens up seamless travel to 24 breathtaking destinations across Greece and beyond

Natasha Dury

Etihad Airways has expanded its European footprint through a strategic new codeshare partnership with Greece’s regional carrier, SKY express. This partnership marks a significant leap forward in Mediterranean connectivity, granting travellers streamlined access to 24 stunning Greek island destinations, as well as three additional cities across the Eastern Mediterranean.

For discerning travellers flying from Abu Dhabi to Athens, the announcement offers more than a gateway, it opens the door to a collection of sun-kissed islands and historic cities that have long captured the imagination of luxury globetrotters. From the glamour of Mykonos to the volcanic beauty of Santorini, from the serenity of Paros to the grandeur of Crete, the collaboration is designed to enhance the travel experience by offering a single booking and seamless onward connections.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, commented, “This partnership with SKY express opens exciting new possibilities for our customers to discover Greece beyond Athens. SKY express’s comprehensive island network perfectly complements our Athens service, giving travellers seamless access to some of the Mediterranean’s most beautiful destinations through a single booking.”

The codeshare agreement sees Etihad placing its EY code on SKY express flights departing from Athens to islands including Rhodes, Kos, Corfu, and Thessaloniki—turning the Greek capital into a key hub for onward Mediterranean travel. Whether one is seeking a tranquil escape in the Ionian Sea or an adventure through the Cycladic isles, the itinerary flexibility and convenience now offered is unparalleled.

SKY express, one of Europe’s most dynamic regional airlines and a member of IATA, boasts the youngest fleet in Greece with 29 modern aircraft. Its ever-growing domestic and international network covers 33 Greek and 26 foreign destinations.

Gerasimos Skaltsas, Chief Commercial Officer at SKY express, noted, “The collaboration with Etihad is a strong vote of confidence in SKY express, reinforcing our position as a reliable partner and significantly enhancing our connectivity. Passengers can now enjoy seamless access to the largest network of Greek destinations, served by the youngest fleet in Greece.”

This new offering is particularly appealing to travellers seeking comfort, efficiency, and a taste of Greece’s famed hospitality. From simplified check-in and baggage transfers to coordinated schedules, the customer journey has been thoughtfully curated for a smooth, stress-free experience. Whether you’re planning a bespoke honeymoon, a luxurious cultural tour, or a sun-soaked family holiday, the expanded route map now allows for endless possibilities—without the hassle.

In uniting their strengths, Etihad Airways and SKY express are not only enhancing regional access, but also reaffirming Athens’ strategic role as a bridge between the Gulf and Europe. For luxury travellers with an eye on the Aegean, the journey just became as rewarding as the destination.

Line Investments & Property Concludes UAE’s Biggest Summer Shopping Carnival with Exciting Car Giveaways

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Abu Dhabi, UAE: Line Investments & Property SP LLC, the shopping mall development and management arm of Lulu International Holdings Ltd, has successfully concluded the much-anticipated Summer Shopping Carnival, a dynamic month-long festival that transformed the retail experience across 12 malls in Abu Dhabi, Al Ain, and Al Dhafra.

The Summer Shopping Carnival offered visitors 31 days of exclusive promotions, global-themed experiences, cultural activations, live entertainment, and the chance to win exceptional prizes. Shoppers who spent AED 200 or more had the opportunity to enter two types of draws: a digital raffle draw to win brand-new Chevrolet Spark EUV vehicles presented by Bin Hamoodah Auto, and a physical raffle draw to win all-inclusive travel packages from Nex World Travel and Tourism LLC. These exciting prize opportunities added another layer of engagement and anticipation to the festival experience.

Throughout the campaign, each participating mall brought unique cultural celebrations to life. Al Wahda Mall, Al Raha Mall, and Mushrif Mall highlighted vibrant European festivals, while Al Foah Mall and Al Falah Central Mall celebrated the rich heritage of the UAE and GCC. Khalidiyah Mall presented an immersive Egyptian theme, and Madinat Zayed Shopping Centre showcased colorful Chinese traditions. Forsan Central Mall and Barrari Outlet Mall brought to life the spirit of Middle Eastern culture, while Mazyad Mall and Al Dhafra Mall offered a captivating blend of Asian and Middle Eastern experiences.Shawamekh Central Mall also participated in the campaign. The initiative underscored the company’s commitment to creating immersive experiences that connect communities and celebrate diversity.

The highlight of the carnival was the announcement of the winners of the coveted Chevrolet Spark EUVs. Over four weeks of draws, Ahammed Paramban, Ayisha Ali, Sayed Kamaluddin, Mahmoud, and Ahmed Farouk Mohammed Ahmed were among the lucky shoppers whose visits turned into life-changing moments as they won brand-new vehicles.

Commenting on the success of the campaign, Wajeb Al Khoury, Director of Line Investments & Property, stated, “The Summer Shopping Carnival has once again demonstrated our dedication to delivering vibrant, rewarding experiences that bring people together. We are proud to see the excitement and joy this initiative has created, not only for our winners but for all the visitors who joined us to celebrate culture, community, and innovation.”

Biju George, General Manager of Line Investments & Property, added, “The response to the Summer Shopping Carnival has been truly inspiring. Our vision was to create a destination where families could enjoy rewarding experiences beyond traditional retail, and the overwhelming participation shows how much our communities value these shared moments. We look forward to continuing to elevate the shopping journey across all our malls.”

Ayman Al Bijawi, Director of Sales & Marketing at Bin Hamoodah Auto said, “Partnering with Line Investments & Property on this landmark campaign has been a fantastic opportunity to showcase the Chevrolet Spark EUV and connect with customers in meaningful ways. Seeing the excitement on the winners’ faces as they received their new vehicles was a powerful reminder of the impact such initiatives can have.”

Mohammed Yahya, Chairman of Nex World Travel and Tourism LLC, said: “This partnership with Line Investments & Property has provided exceptional exposure to thousands of potential customers throughout their extensive mall network. We’re thrilled to offer these international travel packages to destinations worldwide, and seeing the excitement of winners heading off to amazing locations has been incredibly rewarding.”

The Summer Shopping Carnival reflects Line Investments & Property’s vision to redefine the shopping centre experience through experiential retail and strategic collaborations, setting a benchmark for engaging and value-driven campaigns in the region.

Line Investments & Property Heats Up the Season with the UAE’s Biggest Summer Shopping Carnival – Your Passport to Prizes!

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Abu Dhabi, UAE: Line Investments & Property SP LLC, the shopping mall development and management arm of Lulu International Holdings Ltd, has officially launched the much-anticipated Summer Shopping Carnival, a month-long retail festival set to transform the shopping experience across 12 malls in Abu Dhabi, Al Ain, and Al Dhafra from 30 May to 29 June 2025.

The Summer Shopping Carnival is designed to celebrate community, culture, and commerce by offering an immersive retail experience combining exclusive promotions, cultural festivities, and life-changing raffle draws. 

Shoppers who spend AED 200 or more at any participating outlet can register their receipts and enter a digital raffle draw for the chance to win brand-new Chevrolet Spark EUV presented by Bin Hamoodah Auto, the campaign’s title partner.

In addition to this, they will receive a Mall Passport with exclusive offers from participating malls. While exploring entertainment and retail options, they can collect five stamps from different malls to enter a draw for all-inclusive travel packages from Nex World Travel and Tourism LLC.

Commenting on the initiative, Wajeb Al Khoury, Director of Line Investments & Property, stated: “The Summer Shopping Carnival is not only a celebration of summer, but a reflection of our commitment to delivering vibrant and rewarding experiences for the communities we serve. By combining global cultural themes, attractive prizes, and family-focused entertainment, we aim to reinforce our position as a leading force in the region’s retail landscape.”

Each participating mall will feature a distinct cultural theme, providing shoppers with a glimpse into traditions from around the world. Al Wahda Mall, Al Raha Mall, and Mushrif Mall will highlight European festivals, while Al Foah Mall and Al Falah Central Mall will celebrate UAE and GCC heritage. Khalidiyah Mall will present an Egyptian theme, Madinat Zayed Shopping Centre will showcase Chinese traditions, Forsan Central Mall and Barrari Outlet Mall will bring to life Middle Eastern culture, and Mazyad Mall and Al Dhafra Mall will feature a blend of Asian and Middle Eastern experiences.

Biju George, General Manager of Line Investments & Property, shared:
“The Summer Shopping Carnival reflects our vision to transform malls into vibrant community destinations. By combining exciting rewards, global cultural themes, and engaging entertainment, we are creating experiences that go beyond traditional shopping. This initiative is about building connections, enriching everyday moments, and offering our visitors more reasons to return — again and again.”

Ayman Al Bijawi, Director of Sales & Marketing at Bin Hamoodah Auto, added,“We’re proud to partner with Line Investments & Property for this year’s Summer Shopping Carnival, an initiative that brings communities together and highlights innovation in customer experience. As part of this campaign, we’re showcasing the all-new electric Chevrolet Spark EUV from Bin Hamoodah Auto, a vehicle that represents the future of smart, sustainable mobility. With its zero-emissions performance, modern design, and advanced technology, the Spark EUV reflects our commitment to driving innovation and delivering real value to our customers.”

“Our partnership with Line Investments & Property for the Summer Shopping Carnival reflects a mutual commitment to enriching communities through immersive, value-driven experiences,” said Mohmmed Yahya, Chairman of Nex World Travel and Tourism LLC. “At Nex World, we create journeys that connect people, cultures, and dreams. This is why this initiative aligns perfectly with our mission to deliver travel experiences that are purposeful, memorable, and globally inspired.”

This initiative reflects Line Investments & Property’s ongoing mission to innovate across the shopping centre ecosystem through strategic marketing and experiential retail.

Forsan Central Mall Welcomes Nine International brands by Apparel Group

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Leading names in fashion, beauty, and lifestyle are now open at Khalifa City’s premier destination

Forsan Central Mall, a key retail and lifestyle destination in Khalifa City, has expanded its portfolio with the introduction of nine prominent brands from the Apparel Group. This development underscores the mall’s commitment to providing diverse and high-quality shopping experiences to its community.​

The newly opened outlets include ALDO, Beverly Hills Polo Club (BHPC), CROCS, LEVIS, SKECHERS, STEVE MADDEN, ACO, RITUALS, and COLD STONE Creamery. These additions offer shoppers a wide range of options, from contemporary fashion and footwear to premium beauty products and delightful treats.​

“Our collaboration with Apparel Group continues to bring esteemed international brands closer to our patrons,” said Mr. Biju George, General Manager of the Abu Dhabi Region at Line Investments & Property SP-LLC. “These new openings enhance the mall’s appeal and provide our visitors with an enriched shopping experience.”​

Mr. Binas Basheer, General Manager of Forsan Central Mall, added, “We aim to create a destination that seamlessly combines convenience with quality. The introduction of these brands aligns with our vision to cater to the evolving preferences of our community.”​

Complementing this retail expansion, Line Investments & Property SP-LLC introduces the LAKA Gift Card, now available at Forsan Central Mall. Accepted at over 4,000 stores across 19 malls in the UAE, the card offers flexible denominations and the option to include personalized video messages via QR code. It’s free of charge and can be obtained from customer service desks at participating malls, making it an ideal gifting solution for various occasions.​

With these strategic additions, Forsan Central Mall reinforces its position as a comprehensive lifestyle hub, offering a blend of shopping, dining, and entertainment options tailored to the needs of Khalifa City’s residents.