Are you trying to delay the ageing process?



Aging occurs in almost nine million species on earth, and scientists haven’t figured out a way to stop it, so we can’t really help you with that. But we do have just what you need to reverse and stall the aging process considerably!


Generally speaking, men have thicker, oilier and warmer skin than women. So while many of the women’s anti-aging products in the market work really well, they won’t be as effective for men.

Thankfully, Institut Arnaud, a professional skincare brand that has been dominating French salons since 1945, has created OLIGOJI35, an anti-aging product line for men aged 35 and older.

OLIGOJI35 combines the unrivalled antioxidant properties of Goji berries with the strength of several trace elements containing unique energizing power. The result is refined skin texture, with signs of fatigue erased, and wrinkles and fine lines significantly blurred.


A facial cleansing cream with exfoliating action, OLIGOJI35 Scrub Clean Face removes dead skin cells for smoother skin and bright, consistent complexion, while also preventing the growth of ingrown facial hair. Say goodbye to blemishes and bumpy skin! The smoother your facial skin is, the younger you look!



Razor burns damage the skin and can leave it blotched and swollen. OLIGOJI Soothing Fluid After-Shave is designed to calm skin irritation. Its alcohol component cauterizes skin after shaving, while its hyaluronic acid and glycerin hydrate your skin and fills in any existing wrinkles. Your skin feels soft, refreshed and matified.


The skin around the eye is thinner and more sensitive than the skin on other parts of the face. That’s why it requires special care. Anti-wrinkle, anti-dark circle and anti-puffiness, OLIGOJI35 Eye Contour Care reduces wrinkle length by 31% and gets rid of 26% of your total wrinkle surface area in just 28 days!


Designed to combat existing wrinkles and fine lines and prevent new ones from developing, OLIGOJI35 Anti-aging Concentrate effectively firms the skin and repairs surface damage, leaving you with skin that’s soft, smooth and elastic. Look young and feel young again.


Institut Arnaud understands that while you’re very conscious about hygiene, your busy lifestyle doesn’t always allow you to use many products at once. That’s why we’ve created OLOGOJI35 Shower Shampoo Hair and Body. With its practical 2-in-1 formula, this product saves you shower time while still making you feel clean, fragrant and refreshed!

To combat sweating and body odor, we offer you OLIGOJI35 Roll-on Deodorant, which guarantees 24-hour-long effectiveness. Attend as many meetings as you want to, and take as many connecting flights as needed without worrying about staying fresh.

Finally, we understand that shaving on the go is difficult for men with sensitive, irritable skin. OLIGOJI35 Soothing Fluid After-Shave has calming and moisturizing activators for a healing and regenerating effect. It moisturises your skin daily, soothes razor burn and provides a long-lasting fresh feel. Apply a hazelnut-sized amount to your face and neck, each morning after shaving. Travelling is made much simpler and more convenient with OLIGOJI35!

Another New Year definitely means you’re getting older. But it doesn’t have to show! Equipped with the antioxidant, restorative and anti-aging benefits of Goji berry plus the power of several naturally occurring elements, OLIGOJI35 will help you reverse and stall the signs of aging. Cheers to more happiness and youthfulness in 2016!

Written for Metromed. For more information, contact Shereen  +971 50 7690087



Arnaud ranges[1]

It is once again that time of the year for fervor and festivities. As the party season kicks off, are you well equipped?


Winter season is upon us and party season has begun. Festive parties and year-end celebrations are at every corner.

With the city bustling with glamorous outfits, flashing cameras and beautiful people, it is not the time for a quiet evening at home. It is the season to look your best!

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In preparing for the glam season, here are some tips on how Institut Arnaud can help you look your best.

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Fight the cellulite and get smoother skin

With no time to exercise or go to the spa, the Body Expert range may just be your two-in-one solution to replenish and refresh your tired body, while firming and toning your skin at the same time.

For best results use the whole range together, as it uses Maté extract at its core – from the body scrub, and replenishing balm, to the firming cellulifight cream and the leg refiner.

Begin with the scrub, and have your skin looking so refreshed. After taking a shower, apply on wet skin. Massage gently, paying particular attention to the driest areas. The body scrub eliminates dead skin cells, smoothens out and softens skin texture. Through the exfoliating action of sugar, this scrub prepares skin to receive a specific treatment. And with the Maté extract activation, it decreases dimpling and improves the way skin looks.

Use the Cellulifight and leg refiner as often as you can to tone and firm your body and legs. The Cellulifight combats stubborn cellulite in problem areas, like thighs or stomach. With the fat-burning power of caffeine plus Maté plant extract, get enhance skin smoothness and prevent skin aging.

Cap off your beauty regimen with the Replenishing Balm for in-depth moisturizing. Keep the balm in the refrigerator for an extra-intense refreshing feel.

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Instant Radiance

Need a boost in your look for a night out? Get radiant skin instantly!

Use the Quick Beauty Lift Vials. Shake the vial, break the seal and pour the contents into the palm of your hand. Apply it by lightly patting it onto your face and neck. Once vial is applied, you can put on makeup on straight away.

Thanks to its instant tightening effect, this beauty elixir lifts the skin, erases signs of fatigue and tones your skin.


Institut Arnaud products are found in leading UAE pharmacies across the region. You can also Arnaud skincare treats as gift sets, ranging from AED 120-AED 180 on request.


octOpus is new PR Agency for Metromed

Photo 1-metromed&octopus representatives

Metromed, a UAE-based distributor for world leading healthcare and pharmaceutical brands has appointed Dubai-based creative agency, octOpus as its PR agency in the Middle East.

For nearly 20 years, Metromed has been a highly respected and well-known UAE distributor of some of the world’s leading consumer healthcare, pharmaceutical, medical devices, and veterinary brands. The company is a division of Mazrui Holdings, a privately held diversified holding company that operates across numerous industries.

Arlene Hooper, Marketing Manager of Metromed Dubai, shares that octOpus has been awarded the account because of the agency’s impressive track record in PR and Events. Arlene says, “octOpus has been very successful in using PR to increase ROI for its clients in health and beauty, and pharmaceuticals. Over the past few years, the octOpus team has produced distinctive and creatively themed events. With the agency’s help, Metromed will soon be inviting consumers, the media and our partners to unforgettable brand experiences.

Metromed will soon be launching new brands to the UAE. The company provides marketing representation for over 30 brands from the United States, United Kingdom, Switzerland, Germany, Italy, France, Australia and Japan, among other countries.

Managing Director of octOpus, Robert Kellner, says “Winning the account is both Photo 2-octopus with metromed team[1]exciting and timely as the GCC healthcare market is projected to grow at 12 per cent per annum, with the UAE healthcare market estimated to reach up to four billion dirhams by 2018.” In the region, Metromed distributes products for world leading brands such as Clearblue, Institut Arnaud, Bionike, Dr. Scheffler, and Philips Respironics. Robert adds, “Metromed represents a diverse range of brands. We are very excited to be able to bring their stories alive through PR.”