Tag: Retail

Line Investments & Property Concludes UAE’s Biggest Summer Shopping Carnival with Exciting Car Giveaways

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Abu Dhabi, UAE: Line Investments & Property SP LLC, the shopping mall development and management arm of Lulu International Holdings Ltd, has successfully concluded the much-anticipated Summer Shopping Carnival, a dynamic month-long festival that transformed the retail experience across 12 malls in Abu Dhabi, Al Ain, and Al Dhafra.

The Summer Shopping Carnival offered visitors 31 days of exclusive promotions, global-themed experiences, cultural activations, live entertainment, and the chance to win exceptional prizes. Shoppers who spent AED 200 or more had the opportunity to enter two types of draws: a digital raffle draw to win brand-new Chevrolet Spark EUV vehicles presented by Bin Hamoodah Auto, and a physical raffle draw to win all-inclusive travel packages from Nex World Travel and Tourism LLC. These exciting prize opportunities added another layer of engagement and anticipation to the festival experience.

Throughout the campaign, each participating mall brought unique cultural celebrations to life. Al Wahda Mall, Al Raha Mall, and Mushrif Mall highlighted vibrant European festivals, while Al Foah Mall and Al Falah Central Mall celebrated the rich heritage of the UAE and GCC. Khalidiyah Mall presented an immersive Egyptian theme, and Madinat Zayed Shopping Centre showcased colorful Chinese traditions. Forsan Central Mall and Barrari Outlet Mall brought to life the spirit of Middle Eastern culture, while Mazyad Mall and Al Dhafra Mall offered a captivating blend of Asian and Middle Eastern experiences.Shawamekh Central Mall also participated in the campaign. The initiative underscored the company’s commitment to creating immersive experiences that connect communities and celebrate diversity.

The highlight of the carnival was the announcement of the winners of the coveted Chevrolet Spark EUVs. Over four weeks of draws, Ahammed Paramban, Ayisha Ali, Sayed Kamaluddin, Mahmoud, and Ahmed Farouk Mohammed Ahmed were among the lucky shoppers whose visits turned into life-changing moments as they won brand-new vehicles.

Commenting on the success of the campaign, Wajeb Al Khoury, Director of Line Investments & Property, stated, “The Summer Shopping Carnival has once again demonstrated our dedication to delivering vibrant, rewarding experiences that bring people together. We are proud to see the excitement and joy this initiative has created, not only for our winners but for all the visitors who joined us to celebrate culture, community, and innovation.”

Biju George, General Manager of Line Investments & Property, added, “The response to the Summer Shopping Carnival has been truly inspiring. Our vision was to create a destination where families could enjoy rewarding experiences beyond traditional retail, and the overwhelming participation shows how much our communities value these shared moments. We look forward to continuing to elevate the shopping journey across all our malls.”

Ayman Al Bijawi, Director of Sales & Marketing at Bin Hamoodah Auto said, “Partnering with Line Investments & Property on this landmark campaign has been a fantastic opportunity to showcase the Chevrolet Spark EUV and connect with customers in meaningful ways. Seeing the excitement on the winners’ faces as they received their new vehicles was a powerful reminder of the impact such initiatives can have.”

Mohammed Yahya, Chairman of Nex World Travel and Tourism LLC, said: “This partnership with Line Investments & Property has provided exceptional exposure to thousands of potential customers throughout their extensive mall network. We’re thrilled to offer these international travel packages to destinations worldwide, and seeing the excitement of winners heading off to amazing locations has been incredibly rewarding.”

The Summer Shopping Carnival reflects Line Investments & Property’s vision to redefine the shopping centre experience through experiential retail and strategic collaborations, setting a benchmark for engaging and value-driven campaigns in the region.

Line Investments & Property Celebrates Grand Finale of the Winter Shopping Festival with Spectacular Prizes 

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Line Investments & Property SP LLC, the retail division of Lulu International Holdings, has concluded the Winter Shopping Festival with a spectacular finale, awarding over AED 1 million in prizes including luxury cars, holiday packages, iPhones, and more. The month-long festival attracted unprecedented crowds across 11 malls in Abu Dhabi, Al Ain, and Al Dhafra regions.

The grand finale celebrated five winners of brand new Forthing luxury cars: Emosi Rakai, Nariman Abukhadra, Gordon, Maha Taha Mohamed Ahmed, and Edward Braza. Throughout the festival, more than 16,000 participants won prizes, from holiday packages to the latest iPhone 16s, adding to the campaign’s success.

“We are thrilled at the overwhelming success of the Winter Shopping Festival,” said Wajeb Al Khoury, Director of Line Investments & Property. “The festival has successfully brought communities together across our malls, creating a landmark retail event. The unprecedented participation and enthusiasm demonstrate how the festival has delivered both joy and value to our shoppers.“

Biju George, General Manager of Line Investments, commented on the campaign’s success: “The overwhelming response to the Winter Shopping Festival reaffirms our position as a leading retail destination in the region. The campaign has successfully elevated the shopping experience across our malls, setting new benchmarks for customer engagement and retail excellence.”

The festival transformed the shopping experience at Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Forsan Central Mall, Madinat Zayed Shopping Center and Gold Center, Mazyad Mall, Al Raha Mall, Al Foah Mall, Al Falah Central Mall, Barari Outlet Mall, and Al Dhafra Mall. Each venue featured festive decorations and hosted numerous activities throughout the campaign.

The success of the festival was strengthened by partnerships with leading brands, powered by Forthing and sponsored by QANTAS International Services, alongside valued co-sponsors SWA Diamonds, LAKA, Happy Journey Travel & Tours, DNP – Dr. Nutrition, Maharaja Golds & Diamonds, and Akbar Group.

Looking ahead, Line Investments & Property will continue to build on this success, offering innovative and rewarding shopping experiences that set new standards in the UAE’s retail sector.

Forsan Central Mall to open next year in the heart of Khalifa City

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A new Mall in the heart of Khalifa City

Line Investments & Property LLC, the shopping mall development and management arm of Lulu Group International, introduces Forsan Central Mall as an all-in-one shopping, dining and entertainment destination set to open in August 2020.

Designed around the concept of a bamboo forest with a restful ‘garden in the city’ ambience, the Mall is located strategically in central part/area Khalifa city.

Mr. Wajeb Al Khoury, Director of Line Investments and Property LLC said, “Forsan Central Mall’s strategic location in the heart of Khalifa city , nature inspired ambience, extensive retail offering, unique dining concepts, iconic experiences at the family entertainment centre and the state-of-the-art cinema will keep residents and visitors engaged and entertained all year round and offer every convenience at the doorstep.”

Forsan CentralMall offers a state-of-the-art Lulu Hypermarket with a brand-new design concept, trendy fashion retailers, electronics shops, bookstores, school supplies, home decor stores as well as retailers for perfumes, cosmetics and personal care in a three level one stop destination mall. A nine-screen cinema offers cinemagoers the ultimate movie experience in state-of-the-art theatres or have the option to enjoy an interactive family entertainment centre.

There will be cafés and a wide choice of diverse global cuisines and specialties including Indian, Arabic, gourmet burgers, vegan, seafood, popular brands and themed restaurants, juice bars, gourmet food vendors and ice cream outlets. The experiential dining options in the highly atmospheric indoor garden will in itself be calming and relaxing. On the first floor, a number of international restaurants and Quick Service Restaurants (QSR) cater to those regular to the mall and crave variety.

Services at Forsan Central Mall include banks and financial services, beauty salons and spa, telecommunications services, laundry services and tailors. The Mall has 1,258 parking spaces across two levels.

Forsan Central Mall is 70% completedand is scheduled for handover to tenants for fit out in January 2020. With a GLA of 43,114 sqm, there will be 89 retail stores, 22 Food & Beverages Outlets and an entertainment area spanning 3,123 sqm.

The nature inspired Forsan Central Mall will soon be a second home to nearly 30,000 families in the primary and secondary catchment area within the residential neighbourhoods of Al Raha Gardens, the gated communities of Rayyana, Golf Gardens and Sas Al Nakhil Village, among others, and the Emirati community of Al Watani and Masdar.