Tag: Press Releases

Buckle Up with Burberry

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Introducing The Buckle Eyewear Collection – the new collection of Burberry sunglasses and optical frames, detailed with a distinctive gold- tone buckle, inspired by design elements from our signature trench coat.

Featuring a distinctive gold-tone buckle, The Buckle Eyewear Collection is available in a colour palette that references the many shades and textures of The Patchwork by juxtaposing solid colours with different coloured tortoiseshells. The Collection features sunglasses in square, cat-eye and round shapes, with opticals in square and round, both with the distinct buckle as the focal point of design.

The St. Regis Dubai Al Habtoor Polo Resort & Club to Host British Polo Day

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The recently-opened St. Regis Dubai Al Habtoor Polo Resort & Club will play host to British Polo Day on Friday 24 March 2017. The hotel, which has just opened will welcome 500+ polo enthusiasts at the event.

The Al Habtoor Polo Resort & Club, located in the heart of Dubailand is a luxury lifestyle destination which is devoted to equine sports. There are stables for more than 500 horses, a veterinary clinic, a polo club and academy, and a riding school offering multiples disciplines including polo, dressage, show jumping and traditional horseback riding.

The centerpiece of the resort is the five-star St. Regis Dubai Al Habtoor Polo Resort & Club, an Andalusian-style hotel, comprising of 151 guest rooms including 30 suites and 25 St. Regis branded villas. The hotel features an exquisite range of culinary experiences inspired by global themes and influences. There are a range of indoor and al fresco dining options including Andalucia – offering flavours of the Mediterranean, The Grill Pit steakhouse, Taperia – a Tapas bar and restaurant overlooking the polo fields, St. Regis Polo Bar – a sports bar, Equestrian Lounge and the soon-to-open Oasis pool side restaurant.

The hotel marks the legendary brand’s first ever equestrian-inspired resort worldwide – reinforcing Dubai’s standing within the global polo circuit and the St. Regis’s rich polo history, which dates back to the Astor period. The St. Regis Dubai Al Habtoor Polo Resort & Club is ideally placed within close proximity to Dubai’s main touristic attractions. The resort is designed around four international-standard polo fields.

This weekend also marks an exclusive invitation to the resorts neighbours to a Neighbourhood Cocktail & Canapé Event on Thursday 23 March 2017. Nearby residents will get the chance to view the facilities and experience the St. Regis Dubai Al Habtoor Polo Resort & Club’s bespoke hospitality while enjoying the Sport of Kings.

Khalaf Ahmad Al Habtoor, Founding Chairman, Al Habtoor Group – the developer of luxury lifestyle destinations in Dubai, said, “We welcome the local community with open arms. This event will give them the opportunity to experience our latest luxury development in Dubai. The resort exudes relaxation and elegance, while at the same time it showcases some of the world’s best polo.”

The Neighbourhood Cocktail & Canapé Event will take place on Thursday 22 March 2017 from 4:40-7pm.

Residents from nearby communities should RSVP to:

Tel: (04) 435 4414

Email: joanne.madriaga@stregis.com

Weill launches Spring/Summer 2017 collection

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French luxury brand Weill hosted a preview of its inspiring Spring/Summer 2017 collection in Emirates Towers, in the presence of International Manager and 5th generation family member Elie Weill and Creative Director Edward Achour.

A fusion of organic and fresh tones brings the collection to life this season. New and classic shapes are encased in crisp hues, exuding a refreshing feel which makes this offering cool, vibrant with chic flavors.

The classics with a twist and other unconventional accents… Original proportions, tried and tasteful combinations ranging between the chic and the casual, masculine and feminine, sporty and urban… With Weill, the formal adopts a cheerful attitude with highly contrasted alliances and luminous themes, a spruce Parisian style determined to interpret dress codes freely.

The Spring Summer collection represents Weill’s timeless craft combined with a modern muse, skillfully presented in an array of exquisite materials and colours to create an offering destined for longevity.

Caption stories – the best kind

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Being a writer for my leisure groups and being in-house PR has allowed me to focus on one brand and determine with other journalists what hooks work best for them. For our press story today, although a bit long for my liking, I feel good that we spent a decent amount of time in selecting various images for various groups of media the press release was going to.

One thing we can agree on both sides of the fence (media/PR) is that a good dynamic photo can mean great publicity for your business!. As media, images are hooks that get us excited and as PR, images speak volumes eliminating the need for long draining press releases. If you’ve got the opportunity to create or capture a unique, dynamic photo that relates to your business, then half your battle is won when selling your story to the media.

For someone who has been on both media and PR sides over the last 10 years, I can vouch for this. I remember the best image brief for me in the recent years came from The Corvette UAE Club. The images were collated by the dynamic Osama and I remember us receiving images from one of our Road safety drives to the Yas Island Hotel with police escorts….Corvettes are super sexy anyway but the great photography done by one of our group members totally blew our mind.

In a nutshell, pay extra attention to photos you can create and arrange for your business and write a story to contextualise it. Corporate communications teams these days spend so much money trying to get the next hip venue for their events and press conferences that they forget to get a good photographer because their budgets are blown out of context…..pr agencies in many cases don’t dare say no and prioritise the budgets for photography. One thing is for sure, no matter how great a news story is – it will always appear naked without a powerful image to go with it.