Comfort, luxury and power – BMW 7 Series

How Gorgeous is the new 7 series…loved every minute exploring the cool features of this baby!

Walking to the BMW showroom is always an awesome experience especially after a rough day at work when the massage chair and the warm people of BMW totally hit the spot. My last visit was particularly out of this world as I checked out the new and refined 7 Series model, which is set to strengthen its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment. Thanks to Kevin and his team, I got thoroughly enlightened on all the cool features of the 7 series.

BMW Middle East currently ranks as the third biggest worldwide for BMW 7 Series sales and the flagship model is consistently amongst BMW’s best-sellers across the GCC markets. The new refined 7 Series therefore, which offers new levels of luxury, comfort and power are expected to further amplify BMW’s 7 Series success story.

At first, I thought there will be just some subtle additions but in fact the design and technology modifications made give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience – even as a passenger in the back seat, I felt like royalty.

The exterior design modifications enhance the car’s sophisticated and elegant appearance. The most eye-catching exterior feature is the new Adaptive LED headlights featuring hallmark BMW corona rings and a smart accent strip followed by the enhanced new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.

Quality workmanship, premium materials and outstanding practicality enhance the levels of comfort in the interior of the new 7 Series. The newly designed leather seats offer optimum lateral support and unbeatable long-distance comfort and can be adapted to passengers’ needs. An optional Rear Seat Entertainment package comes with a new 9.2-inch flat screen monitor while the new 1,200-watt Bang & Olufsen High End Surround Sound System delivers unrivalled sound quality, meeting my diva level requirements.

A class-leader in advanced technology, BMW’s ConnectedDrive features that give the driver and passengers information and services makes their driving experience safer and more comfortable giving the 7 Series an innovative edge over its rivals.  Tailored to the Middle East market the on board iDrive control system has an Arabic interface and navigation system.

In the cockpit, the all-new multifunctional instrument display behind the steering wheel meets all of the driver’s needs. Using extended black-panel technology, BMW opens up a whole new range of display options through the 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides situation-specific information such as status and function displays.

Alongside the flagship BMW 760Li with its 12-cylinder engine and the entry-level BMW 730i engine, Middle East customers can also choose from the new six-cylinder in-line engine powering the BMW 740Li and the new V8 engine in the 750Li.

It is rare to find a brand that can offer you the chance to personalize such a high-end product – the BMW Individual programme ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The program is a specialised service offered whereby the client may specify features of the car, in order to create one’s own, unique model. The Bespoke team is dedicated to finding new paints, materials and engineering solutions in order to find new ways to develop truly exceptional cars.

A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey even further their fondness for superb quality and unique styling. And to make the BMW Individual even more special it provides the customers with the opportunity to choose their favourite seams in the leather from some patterns proposed by the programme, from the stitching to the vehicle trim. The BMW customers have come to expect only the finest and most exclusive ownership experience available in the premium segment.

Apart from exclusive upholstery, BMW Individual also offers interesting highlights in entertainment and information electronics for the tech-savvy clientele, including the ability to use various DVD, TV, navigation and on-board computer functions complete with access to the Internet.

Naturally I like anything that’s exclusive so it is delightful to know that one can have personalized or limited edition cars from BMW.  For instance, to mark the 40th Anniversary of the unification of the United Arab Emirates, BMW Group launched the BMW 7 Series UAE 40th Anniversary Limited Edition limited to just 40 cars.

The BMW 7 Series UAE 40th Anniversary Limited Edition features an exclusive Marakesh Brown exterior colour, coupled with a Merino Platinum leather interior, which features the UAE emblem on the headrest, iDrive button and other areas of the interior trim. An elegant ‘UAE 40 years’ designation features on the chrome trim at the rear of the 7 Series. Similar special features can be customized for the discerning BMW customers of the region. I can’t wait to get better acquainted with this new love wheels 🙂

Patron of the Arts

Performers at a recent exhibition from Uzbekistan supported by Dubai Culture - I loved it

Thanks to Yasser & his team, my daughter loved the performance by a Chechen Dance troupe recently organised by Dubai Culture

The last few weeks has been awesome for Dubai Culture – I’ve always known the team there to be super dynamic (I seriously want to know where people like Yasser and Bilal get their energy) but I reckon recently they have surpassed themselves after hosting one amazing cultural performance/exhibition/celebration after another.

So when the equally amazing team of Asda who know I lap up anything that’s remotely associated with Art & Culture and would support the boys there anytime contacted me about the The Sheikh Mohammed Bin Rashid Al Maktoum Patrons of the Arts Awards,I jumped up and headed towards Jumeirah Zabeel – its not just the superb hammam there that pulls me towards this amazing hotel.

This key initiative was announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai and honoured 47 organisations and individuals for their contributions towards the city’s cultural scene …which I may add grows twofold every time I get my fabulous self to set some time aside after work to check my social calendar.

Organised by the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage, the awards were aimed at encouraging patrons of the arts to further strengthen the evolution of the city’s cultural landscape through patronage.

Saeed Al Nabouda, Acting Director General, Dubai Culture & Arts Authority was there and he looked so different than when I first worked with him during DSF 2000 – he has managed to get increased support from Government departments and organisations, in addition to a vast pool of new patrons for culture and the arts.

It was awesome to see some of my favourite organisations and the representatives from Emirates Airlines, Jumeirah Group, Dubai Duty Free and AGMC – BMW being honoured – these guys do great stuff for art & culture and the people behind these brands are the nicest you will find in Dubai.

I’m hoping more things like Art Week, Art Dubai, Design Days, Dubai International Film Festival, Gulf Film Festival, Emirates Airline Festival of Literature and Dubai Festival for Youth Theatre add to the culture and arts scene of the city….we definitely need to give more recognition as well to the performing arts which has struggled heaps over the last 10 years. The tides are changing thanks to the amazing work of Dubai Culture and this diva is pleased to be in a city that brings so much of the worlds static and performing arts to us on a silver platter. Smiling heaps!