Simplifying 8 Key Authentication Terms

By: Axel Hauer Director EMEA Enterprise Sales, IAMS at HID Global

Industry jargon around authentication is practically inescapable. In today’s threat landscape, there’s certainly justification for keeping these topics front-of-mind and sparking conversation. But when authentication concepts start to get a little tangled, it can be hard to know if you’re speaking the same language as everyone else. Simplifying key terms is important to understand what they really mean, so you’ll see just how complex the world of authentication can be.

1. Strong Authentication

Strong authentication is one of those industry terms that’s been overused in so many contexts, that its significance has been blurred. 

Many people consider strong authentication to be the same as multi-factor authentication (MFA) or two-factor authentication (2FA), but if you examine the European Central Bank’s standards for strong customer authentication, there are a few more hoops to jump through than just having more than one factor:

  • There have to be at least two methods used to authenticate. These two methods should come from these three categories: something only the user knows, something only the user has, or something only the user is.
  • The methods used have to be independent of one another, meaning if one is breached, the others aren’t automatically compromised. One also has to be non-replicable (unable to be duplicated), unable to be stolen through online means, and not reusable.

Here’s a caveat, though: this term, like any term based (however loosely) on codified standards, can be a double-edged sword. Just because you’ve complied with standards doesn’t mean you’ve chosen the most secure or appropriate mix of authentication factors for your organization. Compliance matters, but strategy and thoughtful implementation matter too.

2. Authorization Creep

To understand the problem posed by authorization creep you first need to understand the difference between authentication and authorization. Authentication is when a system determines that you are who you say you are. Authorization is when the system determines what you have the right to do within the given network or application, given your authenticated identity. That’s where things can get tricky.

The problem with authorization creep, also called privilege creep, is that the threat it poses to your organization will typically have nothing to do with the strength of your authentication, but instead is all about your policies, oversight, and the ease of managing your system. The fanciest, most high-tech authentication protocols won’t mean a thing if legitimate users are over-authorized. Pretty creepy, right?

3. Biometrics
In the authentication framework, biometrics are a factor linked to something you are, and they can be incredibly difficult to steal, spoof, or lose. That’s what’s so strong about them. Typically, people think of biometrics as things linked to physical characteristics—like eyes and fingers. They’re something you’re born with, right? Not necessarily. Yes, physical characteristics that you’re born with still account for the largest portion of biometric use cases. But there’s another category: behavioral biometrics. Your voice, gait, your way of typing, and a whole host of other unique characteristics are all a part of this group. These “life measurements” are acquired over a lifetime and may change subtly, all while remaining as unique as a fingerprint.

4. Federation and Single Sign-On

To nail down the differences between these two terms, let’s start by explaining the comparatively simple structure of an SSO authentication environment. Single sign-on allows you to sign on once with a service provider for a range of services, allowing that one authentication event to give you access to a suite of services. There are plenty of services that enable SSO, and the beauty of SSO is how frictionless it is for users. 

Federation works slightly differently, as it isn’t just requesting access from a single service provider. There’s still one sign-on involved on the user’s end, but not on the back end. Instead, federation relies on a trust relationship between multiple service providers, with a single source for that trust. So, the user signs on to the source of the trust relationship (a centralized identity provider, or IDP) with all of the necessary credentials once. Attempts to access federated services will involve re-authentication through that IDP. You won’t be using credentials to access those diverse services—the IDP will be sending them out. Same time savings as SSO, and similar risks if the IDP is breached.

6. Zero Trust

A Zero Trust model says that anything coming onto your network (person, or device) has to have a positive identity that’s verified by the system. Put simply, “Trust never, always verify.” That way, access is restricted to licit users and devices: trusted entities. When hundreds or even thousands of internet-enabled devices are able to come on the network of a large organization, it’s crucial to give them access rights commensurate with what they need from the network—which shouldn’t be much.

So how does a Zero Trust security posture contribute to a safer organization? Basically, it makes sure that what’s on your network belongs there and heads off breaches by unauthorized devices that may not be properly configured. It also addresses vulnerabilities arising from use of your network’s resources by devices that may be communicating remotely over an insecure internet connection. Finally, it keeps users from bringing in their own less-secure devices and inadvertently causing a breach. No one wants to be that guy. With a Zero Trust security model, they wouldn’t get the opportunity.

7. Phishing

Phishing, as you probably know, continues to be one of the most common security scams. Through email (the usual source), text, phone, or even messaging, social media, and productivity apps, crooks attempt to steal user data. Usually, they’ll pose as a legitimate organization and steal a bit of formatting from licit communications from those organizations. The goal is to get people to click a malicious URL, log in to a fake site, or download a virus-ridden attachment.

Because it can be devastatingly successful, cybercriminals have continued to innovate. They all want to build the better phish-trap, which is why there are some new terms associated with this old-school brand of attack, such as: Spear Phishing, Whaling, Clone Phishing.

8. Internet of Things

If you think of a certain talking home speaker system or your smart oven when you think of the Internet of Things (IoT), you’re not alone. Consumer “smart” devices overwhelm the public imagination when it comes to IoT. The surface area of this ecosystem and its vulnerability to breach is enormous. A “headless” device, which has no clear user interface and may even communicate through archaic or unsecured protocols, is an attractive target for crooks. What’s crucial is to have an identity and access management solution that encompasses all of these headless devices (Zero Trust), ensuring that their access to the network is licit, and that no bad actors are hijacking the device to access your network.

The consequences of an IoT breach can be dire, but avoiding breach isn’t necessarily simple or straightforward. A great illustration of this concept is the recent discovery that one popular smart light bulb sold on Amazon was essentially cracking network security wide open for many consumers without their knowledge. This bulb stored wi-fi credentials in plaintext in its firmware and had no security settings whatsoever. Because these devices tend to utilize low-energy chipsets and low-complexity code (code that is sometimes downright archaic), they can be a welcome mat for hackers. Today’s IoT ecosystem is full of mismatched headless or limited UI devices that may be ticking time bombs.

Overwhelming response to ‘The HEAT’ Fashion Show

Fashion event thrills shoppers at Mushrif Mall

Mushrif Mall’s annual ‘The HEAT’ fashion show for the kids and adult category brought out the latest fashion elements to the central area of the mall the last two weekends with entertainment in between the shows.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “The HEAT Fashion show attracted shoppers to the mall and was the perfect platform for tenants to showcase their latest designs and brands to the local community. Mushrif Mall always strives to bring engaging experiences to customers and the show highlighted products offered at the retail outlets.”

Over 60 kids and adults participating shops paraded their fashion collections, accessories and related products to shoppers with games in between the fashion shows where customers won exciting prizes from the mall.

Mushrif Mall, located on Airport Road, Abu Dhabi hosts renowned brands and a wide range of dining outlets, hypermarket and services spread over three levels. It has over 200 luxury fashion retailers across all categories including fashion, jewellery, electronics, home appliances, cosmetics, gift items, clothes, perfumes, toiletries and much more.

Premium environment friendly Express Auto Wash introduces attractive discounts to customers

Revolutionary car wash facility behind Mushrif Mall promises efficient 5-minute car wash service for customers

Express Auto Wash (EAW), a premium environment automatic car wash facility located behind Mushrif Mall in Abu Dhabi introduces attractive discounts to customers during this month leading up to the festive season.

Customers can enjoy 20% on platinum wash, 20% on AC treatment (bacteria and adour removal) as well as AED10/- for Express Gold Wash on the UAE National Day, 2ndDecember.

The environment friendly facility allows multiple cars to be washed simultaneously saving your valuable time and ensures 95% of the water is recycled. Companies in Abu Dhabi that support sustainability can come on board and register all the company cars as well as the employees cars to get a 20% discount throughout the year.

Express Auto Wash has the most reliable and safest high-tech car wash systems with high-pressure undercarriage water nozzles that add to the efficiency of the wash while the MN Tech 21 Turbo Drying System completes the drying process.

The fast and yet thorough clean saves corporate and private customers valuable time that can be spent more productively at home and in the office. Auto Wash also offers touch free car wash for the more delicate and premium cars.

Express Auto Wash has a loyalty program that offers one free car wash after every nine washes. There is also a customer referral program where three new plate numbers of friends and family introduced to EAW gets the customer 15 free washes for one month.

The mission of Express Auto Wash is to lead the vehicle care industry by always putting customer service, innovation and performance first and their vision is to be passionate champions of world-class car wash solutions.

An Exterior Sedan wash costs AED 30/- and Exterior SUV costs AED 35/-. The platinum service for sedan is AED 50/- and for SUV AED 60/- and diamond complete for sedan is AED90/- and SUV is AED 100/- where vehicles get additional services.

Some of the new services introduced includes:

1.Nano ceramic…AED 2000

2.GardX paint protection AED 1800

3.Window Tinting Sedan AED 300

4.Window tinting SUV AED 350

5.Headlight wrapping AED 150

6.Headlight polishing AED 100.

  1. Clay bar treatment and waxing AED 150/-.for sedan
  2. Clay bar treatment and waxing AED 200/- for SUV.

Extra Services include Mat-wash, Dashboard Polishing, interior and exterior car detailing, AC treatment as well as Bacteria and Odour removal in vehicles, for which a price list is posted on the EAW website.

 

Ooredoo Kuwait Chooses Fortinet to Deliver the Region’s First Secure SD-WAN Managed Service to Enterprise Customers

Fortinet® (NASDAQ: FTNT), a global leader in broad, integrated and automated cybersecurity solutions, today announced that it has been chosen by Ooredoo Kuwait, a part of Ooredoo Group – a leading international communications company operating across the Middle East, North Africa and Southeast Asia – to deliver the region’s first secure SD-WAN managed service. Fortinet Secure SD-WANwill allow Ooredoo’s existing and new enterprise customers to achieve accelerated connectivity, transport mode independence, and increased application performance while benefiting from tightly knit SD-WAN and advanced security features. Ooredoo Kuwait itself is deploying Fortinet’s Secure SD-WAN across its retail branches and will serve as a reference for customers wishing to follow suit. 

“Ooredoo Kuwait’s broad managed security services rely on several Fortinet solutions, including the Fortinet Secure SD-WAN solution, which significantly reduces onboarding efforts and speeds time to market for the service,” said Abdulaziz AlBabtain, Chief Business Officer at Ooredoo Kuwait. “Our secure SD-WAN managed service is much more than just a new connectivity service for the enterprise WAN edge. It is paving the way for significant benefits for our customers and significant new revenue streams for Ooredoo Kuwait by leveraging our security operations center, clean pipe, secure WiFi, email security, end-point security and advance threat protection.”

As organizations increase the use of business-critical cloud-based applications and infrastructures, they are becoming more attuned to the benefits of extending these tools to remote locations through software-defined wide-area network (SD-WAN)architectures, a network segment now referred to as the WAN Edge. In fact, because the need to provide the services and applications being generated by digital transformation to the WAN Edge is accelerating so rapidly, the global SD-WAN market is projected to reach $4.5 billion and grow at over 40% CAGR by 2022.

“SD-WAN offers accelerated connectivity, cost savings, and increased performance for Software-as-a-Service (SaaS) applications. However, the benefits of SD-WAN cannot be truly realized without security as an integral part of the solution,” said Joe Sarno, International Emerging Vice President at Fortinet.“Without an integrated security solution, organizations are forced to overlay security, creating significant overhead and leaving gaps in protection as security and management systems remain isolated. We’re pleased to work with Ooredoo Kuwait to deliver the region’s first secure SD-WAN managed service and continue our focus of delivering integrated SD-WAN and advanced security to enterprise customers around the world.”

The following Fortinet products underpin Ooredoo Kuwait’s Secure SD-WAN managed service:

  • FortiPortalprovides turnkey, easy-to-deploy customer portals for self-service without having to worry about complex development or maintenance costs
  • FortiSandboxdelivers real-time actionable intelligence through the automation of zero-day, advanced malware detection and response
  • FortiMailis a top-rated secure email gateway that stops volume-based and targeted cyber threats to help secure the dynamic enterprise attack surface, prevent the loss of sensitive data and help maintain compliance with regulations
  • A range of FortiGate Next-Generation Firewallsdeliver both advanced security and SD-WAN services
  • FortiManagerdelivers single-pane-of-glass management for both SD-WAN and security, end-to-end visibility, and multi-tenancy to support many enterprise customers at scale 
  • FortiAnalyzerdelivers centralized reporting, advance analytics and open-programmable interface to integrate with customers’ existing investments and solutions 
  • FortiClientensures that all fabric components – FortiGate, FortiAnalyzer, EMS, Managed AP, Managed Switches, Sandbox – have a unified view of endpoints in order to provide tracking & awareness, compliance enforcement and reporting

Fortinet’s Secure SD-WAN solutioninteroperates as part of a comprehensive security architecture through the Fortinet Security Fabric, producing an integrated end-to-end security solution across the entire attack surface that leverages Security-Driven Networking.

 

R&M Hosts Middle East Launch of Latest Copper and Optical Cabling Solutions in Dubai

R&M CEO Michel Riva visited the UAE and joined top regional executives to officially launch the company’s new Cat. 8.1, Netscale 72 and inteliPhy net solutions in the Middle East

At a premier event, held this week in Dubai, R&M unveiled its new Cat. 8.1, Netscale 72 and inteliPhy net network cabling solutions in the Middle East. The launch was attended by Peter Harradine, President of the Swiss Business Council, Dubai & Northern Emirates as well as several prestigious R&M customers from the region, including the Deputy General Manager and top executives from Istanbul Grand Airport (IGA).

Michel Riva, CEO, R&M group and Nabil Khalil, Executive Vice President, R&M Middle East, Turkey & Africa delivered the evening’s keynotes. These were followed by a detailed presentation of the Netscale 72 and inteliPhy net solutions, provided by Reinhard Burkert, Product Manager Smart Networks, R&M under the theme ‘Driving Digitalization with Smart Networks’. Netscale 72 offers the highest density of FO ports and can be used to create large spine-leaf network architectures in cloud data centers and facilitate fast migration to new network generations, such as the step from 10 Gigabit to 40 or 100 Gigabit capacity. inteliPhy net is R&M’s easy-to-operate DCIM solution for asset, capacity and change management in data centers. The solution attaches importance to a simplified representation and convinces by its intuitive, web-based operation.

“To date, R&M’s fiber optic solutions have represented a perfect balance between high performance, flexible configuration and state-of-the-art port density. With Netscale 72 we have shifted the balance further towards intelligence, monitoring and automation,” said Dr. Thomas Wellinger, Market Manager Data Center, R&M.

Alfred Tharwat, Head of Training & Data Center Consultancy, R&M MEA & Turkey then introduced attendees to the company’s new Cat. 8.1 cabling system with his presentation titled “Next Generation Components for LAN and Data Center”. R&M new cabling solution is designed for data centers and office LANs and supports up to 40 Gigabit/s Ethernet (GbE) – the fastest data transmission rate that local networks with structured copper cabling can achieve today. In line with the specifications of the ISO/IEC and TIA standards, the company guarantees 40GbE performance for 24-meter permanent links and the up to 30-meter channel depending on the patch cords used.

In addition to the product launches, Emrah Bayarçelik, Deputy General Manager, IGA, delivered a compelling testimonial detailing how the largest airport in the world is now also the first globally to be fully digitized with its key security, communication and IT functions based on a network provided by R&M. The Swiss company’s cabling connects the airport’s ICT systems for customs, security staff and the police force, as well as 9,000 surveillance cameras, 3,000 card readers and 5,000 Wi-Fi access points, giving the airport a full-coverage WLAN.

Commenting on the launches, Michel Riva, CEO at R&M said, “We are proud to bring to the Middle East these innovative solutions that represent the pinnacle of technology in their respective cabling domains. 2020 will be a landmark year for the whole region with Dubai hosting the Expo 2020, opening new horizons for the sustainable future of our planet. The Middle East is also one of the most important sales regions for R&M and a focus for our activities in the coming year. We are proud to be among the top three providers of connectivity, exciting our customers in the government, telecom provider and enterprises sectors with next-generation networks.” 

Companies Worldwide Struggling to Better Optimize, Manage and Protect Multi-cloud Compute Infrastructures, According to New Survey

BPI Network Study Finds Multi-Cloud Security Is Top Challenge for Enterprises Globally

A vast majority of enterprises worldwide have adopted multi-cloud strategies to keep pace with the need for digital transformation and IT efficiency, but they face significant challenges in managing the complexities and added requirements of these new application and data delivery infrastructures, according to a global survey conducted by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks.

The new study, entitled “Mapping The Multi-Cloud Enterprise,” finds that improved security, including centralized security and performance management, multi-cloud visibility of threats and attacks, and security automation, is the number one IT challenge facing companies in these new compute environments.

Among key survey findings:

  • Approximately two-thirds of companies have now deployed enterprise applications across two or more public clouds
  • 84 percent expect to increase their reliance on public or private clouds over the next 24 months
  • 35 percent have already moved half or more of their enterprise applications into the cloud
  • Only 11 percent believe their companies have been “highly successful” in realizing the benefits of multi-cloud
  • Improving multi-cloud security is seen as their most critical challenge, followed by a lack of multi-cloud talent and expertise, the need for centralized visibility, and the capacity to more effectively manage application and infrastructure complexity.

 “Multi-cloud is the de facto new standard for today’s software- and data-driven enterprise,” said Dave Murray, head of thought leadership and research for the BPI Network. “However, our study makes clear that IT and business leaders are struggling with how to reassert the same levels of management, security, visibility and control that existed in past IT models. Particularly in security, our respondents are currently assessing and mapping the platforms, solutions and policies they will need to realize the benefits and reduce the risks associated of their multi-cloud environments.”

“The BPI Network survey underscores a critical desire and requirement for companies to reevaluate their security platforms and architectures in light of multi-cloud proliferation,” said Gunter Reiss, vice president of worldwide marketing at A10 Networks. “The rise of 5G-enabled edge clouds is expected to be another driver for multi-cloud adoption. A10 believes enterprises must begin to deploy robust Polynimbus security and application delivery models that advance centralized visibility and management and deliver greater security automation across clouds, networks, applications and data.” 

The study finds that some 38 percent of companies have or will reassess their current relationships with security and load balancer suppliers in light of multi-cloud, with most others still undecided about whether a change in vendors is needed.

Benefits and Drivers of Multi-Cloud

IT and business executives respondents point to a number of benefits and business and technology forces that are driving their move into multi-cloud environments. 

The top-four drivers for multi-cloud:

  • The desire to improve efficiency and cut costs (47 percent)
  • The need to move applications and data closer to users (43 percent)
  • Safeguards against single-vendor cloud failures (32 percent)
  • The desire to access new solutions and technologies (28 percent)

The top-four benefits for multi-cloud:

  • Redundancy and disaster recovery (61 percent)
  • Cost optimization (50 percent) 
  • Performance optimization (47 percent) are also seen as top benefits 
  • Using the best cloud environment for specific workloads (34 percent) 

Security Tops IT To-Do List

Respondents report facing a long list of challenges in managing multi-cloud compute environments, with security at the top of their agenda.

The top-four challenges for multi-cloud:

  • Ensuring security across all clouds, networks, applications and data (63 percent)
  • Acquiring the necessary skills and expertise (37 percent)
  • Dealing with increased management complexity (33 percent)
  • Achieving centralized visibility and management across clouds (33 percent)

The top-four requirements for improving multi-cloud security and performance:

  • Centralized visibility and analytics into security and performance (56 percent)
  • Automated tools to speed response times and reduce costs (54 percent)
  • Centralized management from a single point of control (50 percent)
  • Greater security scale and performance to handle increased traffic (38 percent)

The top-four security-specific solution needs:

  • Centralized authentication (62 percent)
  • Centralized security policies (46 percent)
  • Web application firewalls (40 percent)
  • DDoS protection (33 percent)

Survey Methodology

In partnership with A10 Networks, the BPI Network conducted a global survey of IT professionals and business executives to understand the state of multi-cloud deployments worldwide, including their priorities, intentions and concerns. The study includes responses from 127 participants across North America, Europe, Asia-Pacific, South America, Africa and the Middle East.

Nutanix Reinforces Commitment in Saudi Arabia by Opening New Office and Hiring Resources

Company invests in new office, in addition to hiring resources in order to accelerate business growth

Nutanix (NASDAQ: NTNX), a leader in enterprise cloud computing, announced that it is further investing in Saudi Arabia by opening a new office and hiring new technical and sales resources in order to better support customers and partners. The company has been posting revenue growth, driven in part by the increasing uptake of the company’s market leading hyperconverged infrastructure solutions by enterprises in the Kingdom looking to embrace the power of cloud computing.

Mohammad Abulhouf, Country Manager – Saudi & Bahrain at Nutanix says, “Against the backdrop of Saudi Vision 2030 which outlines the government’s intent on developing the digital economy, digital transformation and cloud computing has become an imperative for enterprises in Saudi. We see a lot of companies making the transition to a multi-cloud environment. In this scenario, Nutanix’s value proposition of modernizing datacentre infrastructure and making clouds invisible is very appealing to customers. Our solutions help enterprises embrace the power of hybrid clouds by eliminating pain points, and enabling them to manage, govern and optimize applications across public and private cloud architectures.”

Over the past year, the company has expanded its channel base and seen growing interest from customers. An example of one of its customer successes is Saudi Arabian Capital Markets Authority (CMA) that partnered with Nutanix to transform its datacentre infrastructure – to improve manageability of its operations, reduce running costs and provide better IT support to internal users.

Nutanix Saudi is very much committed to Saudization and empowering local caliber to drive business. Recently, Nutanix started hiring both male and female Saudi engineers in order to have the right diversity in its workforce.

To further accelerate growth, the company recently signed partnership agreements with two leading system integrators in the Kingdom – International Systems Engineering (ISE) and Advanced Electronics Company (AEC). The partnerships aim to leverage the strengths of Nutanix’s market-leading hyperconverged infrastructure solutions and the strong capabilities that ISE and AEC have in technology implementations.

In terms of channel initiatives, keeping in mind the key role that the channel ecosystem plays in helping drive Nutanix’s growth, the company recently introduced updates to its Channel Charter with the intention of increasing profitability for partners selling the company’s solutions.

Over the past year, Nutanix has brought a number of new products and innovations to market in the cloud space, including the expansion of its multicloud solutions portfolio, introducing cloud native solutions for enterprises and the launch of a new service called Nutanix Xi IoT that enables best practice for edge computing.

In order to educate the market about the latest developments in data center modernization, multi-cloud and automation, the company is hosting its annual .NEXT on Tour with the theme ‘Invisible Clouds, Visible IT’ at the Fairmont Riyadh, Saudi Arabia. The conference will focus on helping enterprises in the Kingdom free themselves from the complexity and cost of legacy IT and embrace the power of cloud.

“We believe that with our increased investment into Saudi Arabia, we are well placed to address the cloud computing needs of enterprises in the Kingdom and further   continue our business growth next year and beyond,” concluded Abulhouf. 

AMERICAN EAGLE LAUNCHES IT’S HOLIDAY’19 COLLECTION

American Eagle announces the launch of its innovative and reflective Holiday campaign and new season collection. The campaign builds on the foundation of its #AExME brand platform, bridging the receiver, giver and advocate through a storyline of human connections.

The new women’s Holiday collection highlights functional to fashion focused outerwear. The brand combats winter blues with splashes of color from neon’s to brights across solids, stripes and patterns. To keep toasty during the winter evenings ahh-mazingly soft fleece fabrics are back in new and modern styles. Super soft fleece pants and corduroy fabrics across multiple fits are also key this season.

The new men’s collection also has a huge injection of color, with a bright, fun pallet of neon’s. New logos with statement graphics, holiday plaids with an overall athleisure focus, washed neon hoodies, updated denim jackets and trucker style outerwear are seasonal essentials for every man. Joggers are also a key line with new corduroy styles

Jeans lies at the core of the brand; with over 20 different fits and over 100 different washes across both men’s and women’ jeans, the brand’s jeans collection does not disappoint. For women the new season jeans collection comes in various fits for every body shape including Curvy jeans proving incredibly popular last season.   The brand’s best seller fits, Super Hi-Rise and Curvy Super Hi-Rise Jeggings debuts new washes with vintage details. Men’s jeans’ continues to focus on its new Airflex fabrication which debuted last season.

 

Soy Express now at Al Raha Mall

Al Raha Mall

SOY EXPRESS, a quick dine in, home delivery and take away concept serving Chinese and Thai specialties is now open at Al Raha Mall serving Asian delights such as Hakka noodles, dim sums, spring rolls, fried rice, seafood, meat and vegetables cooked in the most popular Asian sauces.

Mr. SadiqAfridi, Mall Manager at Al Raha Mall said, “Soy Express are masters in bringing fresh and hot Asian delights to satisfy cravings for Asian food and their quick service is perfect for Al Raha Mall patrons from the nearby offices who are normally looking for a quick lunch in between meetings and work obligations.”

With ample parking and a host of retail and service outlets, Al Raha Mall is an ideal mall for busy professionals and families looking for a one stop venue to eat, shop and play.

Other Al Raha Mall outlets include, Lulu Express Supermarket, Brands4U, Dubai Library, Borders bookshop, Al Raha Cinema, Sparky’s, Damas Jewellery, Aster Optical, Tag World, Orlando Sports, ELC, Nayomi, H collection. Services include Etisalat, Du, Al Ansari Exchange, Jumassan Salon, Young Musician, Photo studio, ATM’s and Green Land Flowers. Food lovers can enjoy Caesar’s Restaurant & Confectionery, Tche Tche Boulevard Restaurant, Subway, Papa Murphy’s, Charley’s, Burger Hut, Soulful Restaurant, Samurai Japanese Restaurant, Sapori Veri Restaurant. Coffee connoisseurs can head to Fresh Bakes Café, Bonjour Bonsoir Café, Gloria Jeans and Orange Wheels.

‘Get Fit’ campaign draws fitness enthusiasts to Al Wahda Mall

Fitness enthusiasts and adrenaline junkies head to Al Wahda Mall

As the ‘Get Fit’ campaign takes center stage in Abu Dhabi this winter, Al Wahda Mall has a master plan of unbeatable indoor lifestyle centres designed to enthrall all ages.

The iconic mall offers a gym and everything from virtual reality hubs and three-dimensional environments, gaming arcades and racing simulators, kids saloon, kiddy rides, magic bike, bumper cars, rides galore, roller skating by Rolling Wheels Entertainment LLC, and a 3,000-square foot live action laser terrain for families and friends to jump around, stay fit and have fun.

“Various parts of our mall have air-conditioned game areas and sports lounge spaces with games like Badminton, Table Tennis, Pool Table etc. that appeal to the local community. We also have a state-of-the-art Gold’s Gym that attracts regular fitness driven residents to the mall for exercise and retail therapy under one roof,” stated Mr. Navaneeth Sudhakaran, General Manager, Al Wahda Mall

In addition to physical sports, those willing to explore their intuitive and skilled sides can opt for virtual reality hubs and futuristic setups like Dungeon Games or Challenge Chambers.

After a dose of sports, residents can enjoy Al Wahda’s sprawling multi-cuisine food court with over 50 F&B outlets to treat every palate, Al Wahda Cinema which offers an enticing multi-cuisine food court, a decadent nine-screen multiplex with 1,500 seats, and a spacious 10,000 sq. ft lobby.

As parents get caught into the ‘Get Fit’ campaign, children can enjoy at the revolutionary indoor entertainment and educational Orange Wheels at the mall while Wanasa Land Entertainment LLC guarantees a fun-filled day for the whole family.

The one stop venue, complete with bowling centre, climbing walls, village-themed day care centre and Strike Zone Arena is synchronized to the UAE lifestyle and its preferences.

During the ‘Get Fit’ campaign until the 30th of November, there will be competitions and winners get a chance to win gifts and mall vouchers.

There will also be a raffle draw where every AED 200/- spent gives shoppers a chance to enter a raffle draw promotion to win cash prize of Total AED 600,000. There will be a raffle draw every week (November 16th, 23rd and 30th) and each week there will be 40 lucky winners of AED 5000/- with a total of 120 winners.