Dubai Film and TV Commission unveils white paper in partnership with Oliver Wyman

Today was a hectic day and while fluttering between work, the women’s exhibition at DWTC and Christmas cakes at Bloomsbury’s, I was not able to be part of the DIFF events. Especially one with Dubai Film and TV Commission (DFTC) and its partnership with Oliver Wyman, who today released a white paper examining key areas for growth and investment in the Middle East and North Africa media production market.

The white paper addresses recommendations on how countries in the region can build world-class media ecosystems. DFTC commissioned the white paper to help inform its strategic approach to developing a robust media industry.

The white paper, entitled Opportunities and Challenges in the Middle East and North Africa Media Production Market, revealed that Arabic content production is still below its fullest potential, and presents the biggest opportunity for growth in the Middle East media production market.  It found that although Arabic is the sixth world language in terms of GDP, there is still a significant lack of Arabic media content. Between 2005 and 2010, the Middle East contributed only 0.72% of the films produced in the world. Furthermore, Arabic film and TV production represent only 0.03% of GDP in the Middle East and North Africa – well below comparable markets elsewhere.

Several countries within the MENA region are taking the initiative to boost and strengthen their media industries, particularly in the Gulf.  The white paper revealed Dubai’s strong potential to become a global media production hub meeting the highest industry standards, thanks to its focus on building the required production infrastructure and services that are fundamental to a vibrant media ecosystem.

The case study on Dubai highlights the emirate’s achievements to date in the areas of production infrastructure, such as the state-of-the-art sound stages at Dubai Studio City and the creation of the Dubai Film and TV Commission, which provides the necessary framework to ease the production process for filmmakers. The paper also underlined the competitive advantages of Dubai’s diverse locations, city infrastructure and safety.

Among these findings, three key actions stood out which could dramatically change Dubai’s global position and help take it to the next level: improving access to talent by offering longer-term residency to production crew; developing more formalised film incentives; and improving TV audience measurement across the region. According to the paper, if Dubai develops and implements such changes, its position as an internationally renowned media production hub would strengthen and progress dramatically.

ISTANA presents elite and exquisite jewel collections from Mimí

ISTANA, a multi-brand jewellery retailer in the UAE, announces the arrival of Mimí, an Italian couture jewellery brand known for its audacious and bedazzling gem collections. Launched in 2000 in the fashion metropolis of Milan, Mimí’s collections amorously embody a woman’s venerable love for gems, alongside the expression of their self through jewellery.

Check out their new collection below:

Mimi Shereen Shabnam

15th Women’s Exhibition opens at Dubai World Trade Centre

Womens exhibition 1

The 15th Women’s Exhibition, organised by my dear friend and mentor, Thoraya Al Awadhi, Founder and CEO of Thoraya Al Awadhi Group of Companies will open at 10am today under the patronage of His Highness Sheikh Nahyan bin Mubarak Al Nahyan Minister of Culture, Youth and Community Development of the United Arab Emirates.

The exhibition is from the 11th to the 14th of December at Hall 6 of the Dubai World Trade Center.

The highly successful Women’s Exhibition serves as a platform to bring together seasoned businesswomen and women entrepreneurs to showcase their products and services as well as create a networking opportunity for small and medium business from the region and abroad.

“We are delighted to host our exhibition, which has grown exponentially year by year at the Dubai World Trade Centre. We are commitment to our exhibitors by bringing to them a bigger venue in a strategic location with more support that helps them grow their business. We hope more entrepreneurs use this platform to create awareness of their products and services,” said Founder Thoraya.

This year’s exhibition has expanded to include fashion, jewellery, spas and wellness to travel agencies, financial services, medical supplies and health products in addition to many other sectors.

PHILIPP PLEIN’S SPRING/SUMMER WARDROBE IS WHITE HOT

Shereen Philip Plein
I’m going to lose weight – in my own chilled out laid back way of course as one has to make exceptions when there are yummy treats coaxing my senses at Bloomsbury’s. You will know what I mean when you check out their Christmas mince pies and plum cakes. Anyway….the reason I want an hourglass figure is so that I can wear white. I look horrid wearing white when my body turns voluptuous on me so this New Year, I aim to lose weight and wear white.
For inspiration, I am now checking out the Philipp Plein SS14 collection that is now available at its flagship store in Dubai Mall (same venue as Bloomsbury’s of course hence the reason why the demons in my head are fighting).
With the spring/summer fashion hitting the stores now, Philipp Plein reveals a pure and fresh take on the New Year. The new Philipp Plein collection for next Spring/Summer 2014 plays with balance and harmony: all elements conceived to mix and match perfectly, for an impeccable aplomp. Beautiful, avant-garde, high-tech materials demolish any preconceived concepts of luxury in a melting pot without frontiers, for an astonishing dream-like effect. The selection of whites in the new collection makes a perfect start to the New Year….can someone please make a note and give me a good hiding if I don’t wear more white next year!

Impressive whale skeleton welcomes visitors to Bahrain Science Centre

Shereen Bahrain Science

Bahrain Science Centre, a part of the Ministry of Social Development, has revamped the external look of the building with a giant skeleton of a whale mounted on the top of its entrance archway.

The whale, known by the name of Bryde’s whale, had been washed up on the shore of the King Fahd causeway between Umm an nasan island and the main island about 18 years ago. Bryde’s whales reach a length of about 15 m and appear in warm seas throughout the world.

Bryde’s whales have no teeth but, like the great whales, they have two huge baleen plates in their mouths that they use to sieve small shoaling fishes, such as sardines, anchovies and pilchards. Like all whales, they are air-breathing and rise to the surface every 5-15 minutes to take a gulp of air. They can dive to depths of over 300 m and swim at speeds of 6 to 24 km/h.

Interested visitors can download the weekly programme on the website www.bahrainsciencecentre.com for more information. The Bahrain Science Centre is located in Building 334, Road 109, Block 801, Riyadh Avenue, Isa Town, Kingdom of Bahrain and can be contacted on 17686466

Ostoorah – what do you think of it?

Ostoorah by Ajmal

I am going through a fragrance phase…after a dose of musky perfumes in the last 2 weeks, I am ready for a new smell to sooth my senses and I can’t wait to try Ajmal Perfumes new Oriental fragrance, Ostoorah a Unisex concentrated perfume oil which I am told is similar to the strong scents I prefer.

Ostoorah is supposedly designed for those who are deep-rooted in tradition and appreciate fine Oudhy blends. Staying true to its meaning, The Legend – the fragrance  sends an invitation to be a part of the magnificent aura. In the opening, Rose brings a ray of light made sensual by Musk and the unexpected encounter of these two combined with Oudh and Amber and blended together with Sandalwood gives birth to a mystifying fragrance. I am told the intense fragrance engulfs you with its rich, warm, woody feel with playful hints of floral notes.

If anyone has already tried it, I would love to know your thoughts….if  I get my hands on it soon, I will let you know if it is all it touts to be.

Expo 2020 – Why we should get it?

If there is one city in the world that has the panache to make the World Expo the best one ever, it has to be Dubai. It is about time the most bustling city in the Middle East showed the world that the icons built to make this city into a leading fashion, holiday, retail and fun destination is given the opportunity to take the surprise factor a notch higher.

If the Shanghai expo drew over 73 million visitors, one can only see the numbers spiraling with the exotic and sexy appeal Dubai. In UAE, we already have people from almost every corner of the planet living here….I should know as despite being an endangered species, people here have either heard of Fiji or have met a Fijian before.

When I travel to other countries, people often see me as the exotic islander who is part of an endangered species and I am often the first Fijian most people meet…there have been times when small airports have had to call their foreign affairs to set up a new code for Fiji because no other Fijian has entered their airport before. I am just glad that the UAE is one of few emerging nations that embrace people from both big and small countries…to me, this nation is already one big expo.

We now have over 200 Fijians who left a country resembling paradise to be in the UAE because there is no other country in the world that can offer us a lifestyle that is safe, dynamic, inspirational and with a ‘can do’ culture that mysteriously runs through the spirit of people who live here.

Dubai already is the fastest growing city seen in the last 10 years and survived every hurdle that was put forward by the forces that be and came out stronger than ever. People come here with a dream  to succeed and with the right attitude and a positive mindset, they are able to realize them.

We are told that a successful bid would create over 275,000 jobs for the region and we hope Dubai takes the lead in changing the face of the Middle East on the world stage. It gets tiring when we travel to supposedly developed countries and the ignorance the people have of the region leaves you reeling in shock – it makes one wonder if it is lack of education or cluelessness that creates this mysterious perception of the Middle East and it would be awesome if people saw the beauty, the hospitality and the wonders of the region through the eyes of Dubai during the expo.

A few weeks ago I went venturing into the desert to the Bugatti workshop in new Dubai that is emerging near DWC’s airport and it was an eye opener how fast this city is growing. There is absolutely no doubt that the new Dubai Airport will take pole position and take over big airports like Heathrow in the coming years…to me, they have already taken over the biggies even now in terms of comfort, service and visitor offering. (I remember vividly when we found out that even Sydney airport closed down for a few hours each night and had zero facilities for transit passengers – it was shocking and I was not amused having to miss a flight because of mixed messages between the airline and the embassy).

In this day and age, as the world becomes smaller, we need more cities to become open-minded like Dubai and offer seamless travel solutions to people. It gets tiresome when one has to go through an unnecessary long chain of paperwork to get visas and wait over 10 days to travel – I love that Dubai makes things so easy for travellers to come here for holidays.

I recently flew to Dubai from Los Angeles after 5 days in Beverly Hills. While my friends were out shopping in the world’s most premium outlets, I lay by the pool at the Beverly Wilshire sipping mocktails because we have all the premium brands one can imagine in Dubai and at a better price. The retail offering in Dubai is better than what one will find anywhere in the world.

Leaving LA, we flew business class returning from an A list Hollywood party and the lady at the check in gave us lounge passes with a smile saying we could enjoy the lounge. As we entered, my well-travelled friends from France, Russia, Italy and Germany took one look at the lounge in LA and agreed with me that Dubai was possibly the best airport in the world where travellers truly are given access to the best travel experience with luxury lounges and the best airport facilities.

The Expo will also be an amazing platform to show the world how hotel services really should be worldwide – the benchmark set by Dubai hotels at such high standards really does spoil us and also will encourage the world hospitality industry to sit up and take notice and learn that going the extra mile does has its rewards in terms of repeat visitors.

People come to Dubai for holidays, for shopping, for concerts, to be pampered but also for the already great exhibitions that Dubai hosts for every industry. I love attending the Arabian Travel Market, Cityscape, GITEX, the Hotel Show, The Motor Show, The Boat Show and even some more industry specific expos like the Light show and Beauty Show. Undoubtedly, our city is known to always host a great event that is talked about for days after.

People fly from all over the world to be part of Dubai’s exhibitions. The DWTC also gets the community involved and supports local event organisers – in fact I am super excited about attending the 15th Women’s Exhibition at DWTC in December. Again, this was in the past done at the Dubai Ladies Club but to encourage women in UAE to get even more entrepreneurial than they already are, the next exhibition is even bigger and it is all down to Dubai encouraging the culture of putting on a great event and encouraging people to showcase their original masterpieces.

Another great event that will have Fijians coming to Dubai next week is the Dubai 7s. Its an event close to my heart that Dubai hosts so that I don’t feel homesick for Fiji – Rugby runs in our blood and it is the perfect place once a year for all the Fijians in the region to connect with each other – at the biggest party on the planet hosted by Emirates over 3 days. I will not even begin to touch on the Dubai International Film Festival but all I can say is that it is the best…I had the best time last year with little diva getting excited about the previews and sitting by the water at the Madinat in between shows was a great feeling.

Down the road from Dubai, this very moment, I am on my lunch break at the Abu Dhabi Science Fair where people can have fun with science acts brought from different parts of the world. During the last 2 days I went to see the Abu Dhabi Art Fair at Sadiyaat and that was not bad either.

I also can’t wait to spend a few hours at Emirates Palace at some stage for a game of Polo. And then tomorrow I head back to my favourite place in the world…Dubai and my home – to sleep in my comfy 4 poster bed, shop at my favorite mall, stroll down to City Walk across my home and have some quality time with my child.

I guess I could write about the wonders of living in the UAE and in Dubai forever and I hope the Expo 2020 guys see this country through my eyes. There must be a reason why I left paradise to come and make UAE my home. It is a country that matches the pace in which I like to do things given the freedom and its vision for tomorrow gives me hope and energy to get out of bed and to get moving towards a future that amazes the world.

Bahrain Science Centre celebrates ‘Great Inventions’

Bahrain Science Centre celebrates ‘Great Inventions’

Shereen BSC 

Visit the Bahrain Science Centre, a part of the Ministry of Social Development during November and December 2013 and you will be able to experience our new theme, ‘Great Inventions’. Three new exhibitions, as well as workshops, demonstrations, talks and discussions on inventions, will be hosted during November and December 2013.

The first exhibition, in the entrance foyer of the Science Centre, features three great inventions from the past: a model of the ‘South-Facing Chariot’, a navigational instrument invented in China over 4 000 years ago, a scale model of Al-Jazari’s 800-year old ‘Elephant Water Clock’, and a ‘Penny-Farthing Bicycle’, which represents the wheel, the greatest invention ever by humankind.

The second exhibition, entitled ‘Miniature Masterpieces’, celebrates 50 small inventions that have made a big impact on our lives. The tiny inventions are neatly displayed in modernistic acrylic domes and are fully labeled to indicate the name of the inventor, date and place of inventions, and the story behind the invention.

The ‘Miniature Masterpieces’ include the fishhook, key, mirror, money, magnetic compass, camera, spectacles, wristwatch, postage stamp, spark plug, light bulb, Velcro, Slinky, credit card, pocket calculator, computer mouse and MP3 Player. There also some fun items such as false teeth, bubblegum, dice, jigsaw puzzle and glass marbles.

The third mini exhibition is called ‘What is it used for?’ This features a selection of 29 unusual inventions and visitors are invited to guess what they are used for. Three possible answers are given for each item. This is a fun exhibition for the whole family.