2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year.

To make sure you’re fully prepared to tackle the upcoming year, Talkwalker and HubSpot dug deep to find the trends that will generate the most success for your brand. Take advantage of valuable insights from 70+ industry experts and professionals – like Ramez Shehadi, Ali Matar, Shant Oknayan, and Antoine Caironi to help you make the best decisions for your brand.

Download the report

This year, Talkwalker surveyed frontline industry professionals as well as experts to identify the trends that they’re utilizing on a daily basis. People just like you who are trying to tap into what consumers want and need, have given their insight into the most significant trends.

Download the full report now for:

• Data-driven insights into the top 10 trends you’ll need to succeed in 2022
• Specific examples from global brands, like TikTok and Louis Vuitton, showing you the trends in action.
• 50+ takeaways every marketing professional can apply now to stay on top.

Show me the trends for brand survival

Additional TikTok data coverage enables brands with Generation Z consumer intelligence.

Talkwalker, a leading consumer intelligence company,

announced today that it is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.

Talkwalker analyzes millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance.

“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker CEO. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”

Brands will be able to use our platform to:

• Measure the impact of their campaigns
• Monitor competitor activities
• Identify and analyze the impact of brand influencers
• Find the videos that are driving brand conversations

Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.

Powered by a highly personalized content recommendation system, TikTok can help brands gain exposure to and connect with a qualified, engaged audience. Brands that want to connect with consumers need to be TikTok savvy. – Excerpt from Talkwalker’s latest Social Media Trends 2022 report.

Sennheiser microphones along with Neumann Studio mic and headphones for all kinds of audio and video podcasting to be showcased at Hall 2•Booth E2-10 together with long-standing distribution partner Venuetech

Content creators need not look any further than the Sennheiser and Neumann solutions shown at CABSAT this year. The show will open its doors to visitors from the broadcasting, media, and creative industries from October 26 to 28. At booth No. E2-10, Sennheiser, and Neumann will show their audio solutions for productions of any type and size, with product highlights ranging from newly launched mobile kits to all-time favourite microphones, headsets, and digital systems.

Vloggers and budding filmmakers will view Sennheiser’s entry-level MKE 200 and MKE 400 directional microphones, as well as other mobile kits for an on-camera mic or a wireless Lavalier. The TLM 103 studio set from Neumann for studio recording and Neumann’s NDH 20 studio headphones for critical monitoring applications will be on show as well as Sennheiser’s MK 8 microphone and HD 300 PRO headphones.

Mig Cardamone, Sales Director, Sennheiser Middle East said,“While Sennheiser has market-leading solutions that cater to the specific needs of the broadcast industry – radio, audio, film, events, broadcast, and content creation, our focus this year is inspired by the trend towards vlogging and broadcasting from home. Sennheiser’s nimble solutions that cover all the audio recording needs of content creators on the go are highlighted at CABSAT 2021.”

Rounding off vloggers’ requirements are the varied range of mobile kits, the newly launched Sennheiser MKE 200, a directional on-camera microphone with built-in wind protection and shock absorption for enhanced in-camera audio is on display. It features a super-cardioid capsule that provides focus and detail while rejecting unwanted background noise. The MKE 400 is loaded with even more features – a highly directional compact shotgun microphone that brings compelling audio to DSLR/Ms and mobile devices alike.Users will experience how vastly it improves in-camera audio, lifting storytelling to the next level and wowing audiences. The MKEs simple yet effective controls and great performance for the price make it easy to produce brilliant results. Both the mics are specially created for vloggers, videographers, and mobile journalists enabling them to capture the sound that makes a story come to life.

The display on the stand includes a Manfrotto PIXI Mini Tripod and Sennheiser Smartphone Clamp, ideal for vloggers and content creators for whom the smartphone is the tool of choice during some or for all their creative processes. Also, showcased at CABSAT is the XS Lavalier USB-C Mobile Kit that adds the Smartphone Clamp and PIXI to Sennheiser’s wired USB-C Lavalier microphone to create an ideal vlogging and podcasting bundle The XS LAV USB-C is the perfect companion for enhanced dialogue applications on mobile devices and computers. Featuring an omnidirectional clip-on microphone, XS Lavalier provides a clear, natural upgrade for interviews, presentations, podcasts, and more.

The XSW-D Portable Lavalier Mobile Kit on display isSennheiser’s wireless Lavalier solution that includes an additional TRS-TRRS cable for connection to smart devices. This special cable features an attenuator to ensure optimum levels for mobile devices. The XSW-D Portable Lavalier Mobile Kit combines functionality with efficiency for the ultimate vlogging experience and provides a one-touch ease-of-use wireless audio system that utilizes a digital transmission to seamlessly link audio sources. 

Studio Recording and monitoring

When it comes to accurate monitoring via headphones, Neumann’s NDH 20 headphones are an outstanding solution for the studio. They are joined by Sennheiser’s HD 300 PRO headphones known to give the sound a remarkably natural, three-dimensional quality. Only the sound carries weight.

These headphones are accompanied by Neumann TLM 103 and Sennheiser MK 8 studio microphones. These extremely life-like condenser microphones stand for sound recordings of the very highest quality and let you discover the soul of sound.

Digital 6000, wireless technology for the next generation

Producers and creators visiting the stand will discover the Digital 6000 wireless microphone. The outstanding audio quality of Digital 6000 features the legendary Digital 9000’s long-range transmission mode, coupled with a massive 244 MHz of switching bandwidth that is perfect for professional users in broadcast studios, theatres, and live performers. The intuitive user interface makes it extremely user-friendly and Sennheiser’s True Bit Diversity and predictive algorithms create a reliable wireless link that remains stable when other systems fail.

“Our intention is to be able to provide a platform for the engineers, videographers, content creators, marketers, and decision-makers from all segments of the broadcast industry to learn and experience Sennheiser and Neumann products,” Cardamone said.

New Hybrid Cloud Updates Fuel Digital Transformation, Enabling Organizations to Optimize Operations for Cost, Scalability, Agility and Speed

Today at INSIGHT 2021, NetApp® (NASDAQ: NTAP), a global cloud-led, data-centric software company, announced new additions and enhanced capabilities across its hybrid cloud portfolio to help organizations modernize their IT infrastructures and accelerate digital transformation. Delivering new secure ways to consume and operate data services on-premises and in the cloud, NetApp hybrid cloud solutions make it simpler for enterprise customers to put their data to work — wherever and whenever they need it.

As the only solutions provider with native integrations for the world’s largest public clouds, NetApp’s industry leading ONTAP^® software continues to serve as the foundation for hybrid cloud. With the latest release of ONTAP, NetApp is introducing enhanced protection against ransomware, expanded data management capabilities, and NVMe/TCP support for accelerated performance. The company is also announcing new digital wallet capabilities for NetApp Cloud Manager and enhanced data services for simplified administration across a hybrid cloud, more flexible consumption options to better control costs, as well as new Professional Services offerings to help customers unlock the full value of on-premises and hybrid cloud resources.

“The promised benefits of migrating to the cloud may be profound, but many IT departments are still working to overcome on-premises challenges, like managing the complexity and costs of moving data, protecting against ransomware, and ensuring reliable performance for critical applications,” said Brad Anderson, Executive Vice President, Hybrid Cloud Group at NetApp. “As the hybrid cloud specialist, NetApp can help enterprises move their digital transformation efforts forward to deliver business results faster and within budget—whether they are still developing a strategy or in the middle of executing large-scale migrations.”

“IDC’s research shows that approximately 70% of enterprise IT customers plan to modernize their storage infrastructures in the next two years to support next-generation workloads. But the key operational advantage will be in optimizing workload placement across traditional on-premises and cloud environments,” said Eric Burgener, Research Vice President, Infrastructure Systems Group at IDC. “As an industry leader with years of innovation and expertise delivering hybrid cloud solutions, NetApp is uniquely positioned to help enterprises transition to hybrid cloud models to achieve the scalability and flexibility they need to deliver critical data services and workload capabilities that drive business value.” 

NetApp’s latest portfolio innovations announced today include:

• ONTAP Data Management Software Enhancements: The latest release of ONTAP enables enterprises to autonomously protect against ransomware attacks based on machine learning with integrated preemptive detection and accelerated data recovery. The new release also delivers enterprise-grade performance for SAN and modern workloads with NVMe/TCP support, expanded object storage capabilities, and simplified management. In addition, this latest ONTAP release will power the upcoming NetApp AFF A900, the next-generation high-resiliency all-flash system for business-critical workloads. 

• Enhanced Data Services: With new digital wallet capabilities available in NetApp Cloud Manager, customers can benefit from greater mobility and more visibility into usage of data service licenses across a hybrid cloud, with prepayment of credits enabling streamlined deployment to avoid procurement hassles. Additional updates include enhancements to NetApp Cloud Backup and Cloud Data Sense services, simplified deployment of Cloud Volumes ONTAP with new customer-ready templates, fully embedded Active IQ, and deeper integrations with NetApp Cloud Insights and ONTAP software to support Kubernetes workloads.

• More Flexible Consumption Options: NetApp Keystone Flex Subscription, an on-premises storage-as-a-service offering with native cloud integration, continues to gain momentum with customers. The offering is now supported on four continents—encompassing petabytes of capacity within just under one year of availability. NetApp is now offering a new freemium service tier for Cloud Volumes ONTAP, providing customers with access to a fully featured, perpetual license to use ONTAP in the cloud for workloads needing less than 500GB of storage. This consumption flexibility gives organizations the freedom to use enterprise-grade data services for small workloads such as Kubernetes clusters at no initial cost. An organization only needs to convert to a subscription when the workload matures and scales.

“As a leading IT consultancy specializing in cloud infrastructure and services, our clients are increasingly working with us to reduce CAPEX spending by taking advantage of cloud-like consumption models for their on-premises environments,” said Kent Christensen, Virtual Practice Director for cloud and data center transformation at Insight. “NetApp Keystone helps us provide a truly flexible consumption model for enterprises, serving as a platform to provide business-critical data services across the entire hybrid cloud data fabric, which will be a huge boon for our growing client base.”

• More Accessible Hybrid Cloud Expertise: NetApp is also introducing new Support and Professional Services offerings to make it even easier to access experts for step-by-step guidance as they transition to hybrid cloud. With SupportEdge Advisor for Cloud, NetApp is extending its data center support model to cloud services with rapid, direct access to trained specialists. NetApp Flexible Professional Services (FlexPS) is also available for customers that require on-demand and ongoing support as they transition to a hybrid cloud. With this new subscription-based offering, organizations can get the professional help they need to design and build a data fabric strategy, implement solutions, and optimize their hybrid cloud with predictable costs and avoid procurement delays.

Company’s virtual offerings, cloud services match with on-premises deployments to solve real-world security challenges for SMBs, enterprises, governments and MSSPs

SonicWall, a global leader in physical, virtual and cloud-focused cybersecurity solutions, is emphasizing the return of customer choice for securing and scaling a mix of cloud, hybrid and traditional environments.

“Too many times organizations have been forced to change the way they operate in order to secure access to their networks, data, devices and people,” said SonicWall President and CEO Bill Conner. “We’ve been busy innovating cloud and virtual solutions that help organizations secure complex blends of networks, including virtual, hybrid, cloud and on-premises deployments.”

SonicWall’s growing virtual, cloud and hybrid offerings leverage the best of the company’s Boundless Cybersecurity approach to return deployment choices to the customer while solving real-world use cases faced by SMBs, enterprises, governments and MSSPs. SonicWall’s core cloud solution offerings:

• Solve security and connectivity challenges for cloud-native and hybrid environments.

• Secure access to cloud and on-premises applications and virtualized workloads through modern zero-trust capabilities.

• Protect increasingly distributed and remote workforces through powerful virtualized security layers and zero-touch capabilities.
  
  
• Simplify threat detection and response by unifying security events and analytics in a single cloud-based dashboard, allowing easy visualization and management of high-risk alerts.

“The modern IT environment is rife with complexity that drives security and connectivity challenges, which can be further complicated when organizations require hybrid environments comprised of physical, virtual and SaaS offerings, and private and public cloud solutions,” said IDC Research Director Chris Rodriguez. “Cybersecurity vendors that support these deployment options add tremendous financial and operational flexibility for their customers, and are also well suited for organizations that are in different stages of their cloud journey.”

SonicWall Solves Today’s Complex Security, Connectivity Challenges

SonicWall’s cloud innovation is driven by the need to solve complex security and connectivity challenges by delivering power, flexibility and choice to customers and partners. SonicWall has collaborated with organizations worldwide to build some of the most secure and robust hybrid networks.

“The University of Pisa connects and secures a wide and distributed network of systems, users, applications and services to ensure our institution can provide the highest levels of on-campus and remote learning,” said University of Pisa CIO Antonio Cisternino. “It’s imperative that we’re able to use the same trusted security controls, regardless of how we deploy them. Through their growing range of virtual, cloud and hybrid offerings, SonicWall gives us that choice and flexibility without sacrificing the security standards we require to protect and enable students, faculty and staff.”

SonicWall ensures organizations are able to set their own deployment paths and cloud migration timelines — not forcing them into a rigid vendor-first approach. By providing cloud-based (e.g., virtual firewall and VPN), as-a-service (e.g., ZTNA, FWaaS) and on-premises (e.g., firewalls, VPN) options, SonicWall empowers customers to deploy what works for their architecture — and adopt cloud transformation at their pace.

These real-world hybrid environments are secured using a cohesive mix of virtual, cloud and on-premises offerings, including SonicWall NSv virtual firewalls, Cloud Edge Secure Access zero-trust security, appliance-free SMA virtual private networks (VPN), and Cloud App Security to protect SaaS applications.

Organizations are able to further scale and extend distributed environments by simultaneously deploying security across multiple locations — with minimal IT support — using Zero-Touch Deployment capabilities.

Implement Zero-Trust Security in as Few ‘15 Minutes’

With the influx of work-from-home access, companies require a simple and secure way of connecting their workforce to resources they need — wherever they’re located.

SonicWall embraces zero-trust security as a tenet of cybersecurity in a perimeter-less, cloud-first reality. SonicWall helps organizations easily and quickly connect remote users to on-premises resources, cloud-hosted applications, branch offices and public clouds.

In as few as 15 minutes, SonicWall Cloud Edge Secure Access — the company’s zero-trust network access (ZTNA) offering — quickly scales security beyond the perimeter through modern zero-trust principles. This results in logical trust zones that authenticate every user, device and location for secure access to only the specific services and resources they require.

Simplify Threat Detection, Visibility & Response  

New in SonicWall Capture Security Center 3.0, Unified Insights brings analytics from across SonicWall products, including physical and virtual firewalls, wireless access points, switches and endpoint security products into a single, customizable dashboard. This provides a central, easy-to-use location for monitoring environments and troubleshooting incidents, eliminating the need to multi-task across different consoles.

Paired with SonicWall Analytics, Capture Security Center 3.0 can transform large volumes of data (spanning tens of thousands of firewall nodes) into actionable insights and defensive actions against hidden risks across networks, applications and users — all with the visibility, precision, speed and scale of the cloud.

Integrate Cloud-delivered Threat Protection Across Hybrid Environments

Regardless of deployment strategy, SonicWall ensures organizations can identify and block both known and unknown cyberattacks across traditional networks, public and private cloud infrastructure, and virtual environments by seamlessly integrating SonicWall physical and virtual firewalls when and where it makes sense for your business. The foundation of this ecosystem integrates with SonicWall’s cloud-based Advanced Threat Protection (ATP) multi-engine sandbox service to stop advanced cyberattacks, including never-before-seen malware and ransomware.

To learn more about SonicWall’s various cloud solutions, please visit www.sonicwall.com/cloud.

Both companies aim to instill a CRQ mindset and help enterprises gain rich insights about their cyber risk posture with the real-time, enterprise-wide breach- likelihood score

StarLink, the fastest growing “True” Value-added Distributor (VAD) in the Middle East, Turkey, and Africa (META) region, today announced partnership with Safe Security for distribution of their unified and real-time risk quantification platform, in the META region.

Safe Security, a pioneer in the ‘Cybersecurity and Digital Business Risk Quantification’ (CRQ) space facilitates organizations to measure and mitigate enterprise-wide cyber risk using its Security Assessment Framework for Enterprises (SAFE) platform. This quantified and consistent real-time cyber risk metrics empowers enterprises to make informed business decisions and most importantly identifies a Dollar Value Risk an organization is likely to face. By 2025, they envision to become the global de-facto industry standard to measure and mitigate cyber risk.

Mr. Zaidoun Arbad, Chief Operating Officer, StarLink commented, “It is extremely crucial for organizations to identify risk scenarios that are most likely to affect them, gauge the financial impact and align their security infrastructure. Taking a quantitative approach is a persuasive idea that can help CISOs and CROs to bolster risk management and mitigate any potential cybersecurity breaches. Our collaboration with Safe Security is aimed at bringing about a paradigm shift in the mindset of customers in this region and empower them to adopt a risk-intelligent response tactic to tackle cyber threats.”

“Safe Security’s mission is to create a safer digital future, by helping organizations understand their breach likelihood in real-time and the economic loss that comes with it. To that end, we are delighted to partner with StarLink, an elite security-focused distributor in the region. It is a natural choice to partner with StarLink, given their comprehensive reach and rich cybersecurity solution portfolio. It allows us to help them provide a strategic umbrella to how these portfolios are leveraged by customers in the most effective manner,” said Dr. Cherif Sleiman, Chief Revenue Officer, EMEA at Safe Security.

Ivanti – the automation platform that discovers, manages, secures, and services IT assets from cloud to edge – will be at GITEX to showcase its latest innovations that empower working from any location.

 

With COVID-19 and the acceleration of digitalisation, securing various endpoints and supporting employees to work from different locations, has become more challenging. Ivanti has made it its mission to enable the Everywhere Workplace with critical IT solutions safeguarding against ransomware attacks and viruses and providing patch management.

 

Ivanti will exhibit at the computer and electronics trade show, exhibition and conference taking place at the Dubai World Trade Centre in Dubai from the 17th until the 21st of October 2021.

 

The three main new innovations that Ivanti will exhibit at the conference are Ivanti Security Controls, Ivanti Neurons for Healthcare and the Ivanti mobile phishing risk calculator. All products can be activated universally, are cost-effective, provide uninterrupted threat intelligence and actionable insights, mitigate data loss and are flexible in their deployment:

 

• Ivanti Security Controls simplifies security with unified and automated prevention, detection, and response techniques that target big attack vectors. It provides the highest barriers to modern cyber-attacks, including discovery, OS and application patch management, privilege management, and whitelisting.

 

• Ivanti Neurons for Healthcare delivers the complete picture of IT across healthcare facilities by discovering and intelligently profiling medical devices and Internet of Medical Things (IoMT), assessing security risks, reporting threats, and reconciling device information across multiple data sources.

 

• Ivanti mobile phishing risk calculator protects against mobile phishing, leveraging a multi-tiered approach to phishing protection and remediation to support the best security posture for organizations. The Ivanti Mobile Threat Defense (MTD) is built into the Ivanti UEM for mobile clients so that admins can achieve 100% user adoption.

 

Mohammad Alshare, Managing Director, Ivanti Middle East and North Africa said: “We are extremely proud of our achievements and technological advancements at Ivanti and the new products that we get to showcase at GITEX. We are focused on making your Everywhere Workplace possible as we believe that with well-defined processes and the right tools, we can Discover, Manage, Secure and Service any endpoint.”

 

Recent milestones include winning the Eleven 2021 MUSE Creative Awards for Everywhere Workplace Brand Launch and being named leader in the 2021 Gartner® Magic Quadrant™ for IT Service Management Tools for Second Consecutive Year.

 

Samer Hani, Regional Director at Ivanti, said: “GITEX is always a great time for us to connect with our partners and customers alike and to see what other technological products are coming onto the market. It is the more exciting this year as it will be the biggest tech event to be held live and in person in the region.”

 

You can find Ivanti at Stand H1 – B20 in Hall 1 across the duration of GITEX.

Focus will be on 18TB MG09 Series HDDs, S300 for the enterprise and KIOXIA Solid State Drives for thr Enterprise and Canvio Gaming for the Consumer segment

Toshiba Gulf FZE will be offering a complete 360 of Data storage solutions for Consumers and Enterprise at Hall 4, Stand H4-B2 at GITEX 2021 held at DWTC from 17th to 21st October 2021. On display will be Toshiba range of Storage products  and KIOXIA (formerly Toshiba memory) NAND Flash memory products.

Visitors to Gitex can view a wide range of innovative hard disk drive (HDD) products to meet the varied demands of the diversified storage marketplace. Products displayed will include high capacity power-efficient storage for Cloud Data Centers, capacity and performance HDDs for Entertprise IT, client HDDs for PC/Desktop, and specialty drives for Surveillance, NAS systems, set-top box video, gaming and external storage for Windows and Mac PCs.

The 18TB MG09 Series Hard Disk Drives,3^rd-generation 9-disk Helium-sealed design and innovations in energy-assisted recording helps customers achieve new levels of storage density and power efficiency. With 12.5% more capacity than prior 16TB models, 18TB MG09 CMR drives are compatible with the widest range of applications and operating systems.

For KIOXIA various flash memory such as NAND flash BiCS FLASH™ & Solid State Devices (SSD) will be displayed. Flash memory has become a standardized memory device and KIOXIA, the inventor of flash memory, has carved out a path to a new era in which we are able to carry videos, music and data with us wherever we go.

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “With our competence and experience combined with our value chain of highly driven and proven channel partners and distributors, we look forward to the visitor response to our new products at Gitex 2021. Our 18TB MG09 Series delivers new levels of storage density and power efficiency to our cost-conscious cloud-scale and storage solutions customers and it is compatible with the widest range of applications and operating environments.”

Also highlighted at GITEX will be Canvio^® portable storage lineup with new applications and designs, adding new Canvio Flex^TM and Canvio Gaming^TM models along with new colors and textures. The next generation of Canvio^® designs delivers seamless portability, high storage capacity and broad compatibility for various USB devices. It meets the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs.

Toshiba Gulf FZE will be in Hall 4, Stand H4-B2 at GITEX 2021. Activations on the stand include a photo booth competition where winners can walk away with attractive prizes.

Buildingon the momentum of its recent entry and investments in the Europe, Middle East & Africa (EMEA) market, Safe Security, a pioneer in Cybersecurity & Digital Business Risk Quantification, today announced its presence at GITEX Technology Week 2021. The company will use the event as a platform to showcase its brand and enter into high level discussions with the regional channel community and potential customers around its vision, strategy and roadmap.

Dr. Cherif Sleiman, Chief Revenue Officer, EMEA at Safe Security says, “As organizations across the globe are becoming increasingly impacted and crippled by cyberattacks, our mission is to make the world a safer place. Traditional cybersecurity tools besides being costly, complex and resource-heavy, give a sense of security but lack visibility of enterprise-wide and real-time cyber risk posture. Our ‘SAFE’ platform is a game changer, bringing a shift from detecting to predicting cyber breaches. It offers a unique way to manage, measure and mitigate cyber risks proactively and enable Security and Risk management leaders to not only make cybersecurity an informed business decision, but also helps them communicate more effectively with all stakeholders.”

“GITEX presents us with a great opportunity to evangelize C-level management that bear the onus of risk within a company and expound the importance of a change in mindset from reactive to proactive and predictive cybersecurity strategies, policies and procedures. Channel partners will be key to our success in this endeavour. As such, we will be announcing several exciting initiatives and partnerships, which we believe will help us develop a robust channel ecosystem that will act as an extended arm of our company,” Dr. Sleiman continues.

As part of Safe Security’s drive to get the channel excited about the strong value proposition that the company offers to partners, it will host an exclusive channel briefing event entitled ‘‘Cyber Risk Quantification – The Time is Now’ on October 12. Attending partners will get an understanding of how Safe Security can help their customers digitally transform their businesses with confidence via quantified, consistent and real-time cyber risk metrics. The event will include a live demo of the SAFE platform for partners to observe first-hand how the solution is designed to work.

During GITEX, the company will be launching its regional channel partner program that provides a formalized structure for exclusive incentives, comprehensive education, sales support and marketing resources. The company will also be announcing a strategic partnership with one of its elite cybersecurity-focused distributors in the region. Safe Security has ambitious plans in the next few months of signing several more partnerships with key management consultancy organizations, GSIs, MSPs, security specialist VARs and security alliance vendor partners to institutionalize the practice of Cyber Risk Quantification and Breach Prediction within organizations. In mid-November, the company will host a channel roadshow across Tier 1 countries in Middle East and Africa (MEA) with the intention of recruiting highly focused and specialized partners in the security domain.

“With cybersecurity now being the top priority for enterprises today and with Safe Security’s unique position as a leader in the technology area that is slowly being seen as a critical and indispensable part of every CISO’s and CIO’s security strategy, the future looks very bright for our company. We invite partners and customers to visit us at GITEX and be a part of our success story,” concludes Dr. Sleiman.