Reducing smoke related with Philip Morris International

By Shereen Shabnam

With the recent introduction of the innovative IQOS at the Dubai Duty Free, interest in smoke-free products has increased in particular with the new IQOS 3 and IQOS 3 MULTI that comes with improved design and functionality and offers adult smokers a better alternative for nicotine consumption than traditional combustible cigarettes.

We recently ventured to Geneva to explore the benefits of moving away from smoking with combustion where toxicants associated with burning are the primary cause of smoking-related disease to an alternative that helps the transition to eliminate health issues related to smoking.

We learnt with Philip Morris International (PMI) that the high temperatures in the lit end of a burning cigarette, above 600C, cause a large number of chemical reactions to take place, breaking down the tobacco into the thousands of chemicals that appear in cigarette smoke. Many are considered harmful, and together they are recognized as the main cause of smoking-related diseases.

Seeing first hand the future plans of Philip Morris International as they work towards building their future on smoke-free products is commendable, especially as smoke free products are a much better choice for those who refuse to quit.

Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that smoke-free products meet adult consumer preferences and rigorous regulatory requirements. The vision for PMI is that these products ultimately replace cigarettes to the benefit of adult smokers, society, the company and the shareholders.

Having seen the quality control measures on their production site and the commitment to invest further into smoke free alternatives, the future looks better for smokers worldwide as they learn that inhaling the complex chemical mixture of combustion compounds in tobacco smoke causes adverse health outcomes and move towards smoke free products.

Using smoke free products like IQOS eliminates burning and hence the formation of toxicants is significantly reduced. If the tobacco is heated to temperatures below 400C, a tobacco vapor is produced instead of smoke.

At these lower temperatures, the toxicants in cigarette smoke are significantly reduced or eliminated. The resulting vapor still provides the flavor and nicotine that adult smokers are used to and crave.

The positive response and the growing support for the role of non-burning alternatives in public health is a sign that smokers and stakeholders appreciate the research and studies done to make smokers understand the benefits of moving to smoke free products.

According to PMI, an increasing number of public health experts from around the world now believe that products that don’t burn tobacco and tobacco-free nicotine products that smokers can switch to can have a positive public health impact.

The new IQOS 3 and IQOS 3 MULTI deliver a premium tobacco experience with simplified usability, personalization and taste from real tobacco rather than liquid. Both devises have no ash and releases a nicotine-containing aerosol, not smoke, which leaves a less lingering smell on hands, clothes and hair, meaning, favorite clothes are safe from burns and undesired smoke smell.

The new IQOS devices have new protective reliability, a more sophisticated design and will appeal to adult smokers who would otherwise continue to smoke and are looking for an alternative.

IQOS has already helped nearly 6-million adult smokers stop using cigarettes and switch to smoke-free alternatives

The IQOS 3 MULTI provides the user with 10 consecutive uses without needing to be recharged. The work of over 400 PMI scientific personnel has yielded an elegant design, which does not sacrifice functionality.

As well as state-of-the-art design and premium feel, PMI products come with a choice of over 500 color combinations using a wide range of available accessories.

What we leant in Geneva is that IQOS is a technologically-advanced heat-not-burn alternative to cigarettes which emits over 90% less harmful chemicals compared to cigarettes and hence PMI has made a commitment to a smoke free world and having loved ones who are heavy smokers, I sincerely wish the message on the alternative smoke free products reaches far and wide.

Thankfully, with products like IQOS, there are now rapid developments in nicotine-based products that can effectively substitute for cigarettes and become viable alternatives to smoking in the future.

Say hello to the most anticipated smartphone of the season – HONOR 20 PRO

With the Phenomenal Holographic Design of HONOR 20 PRO, #CaptureWonder and seize your everyday magic moments with the AI quad camera

HONOR, the leading smartphone brand, today announced the commercial availability of the highly-anticipated HONOR 20 PRO during the launch event in the UAE. HONOR 20 PRO available in attractive Phantom Black and Phantom Blue colors, kicks off its official sales from 2nd August 2019 across all channels at 1999 AED.

HONOR 20 PRO is all set to create a stir in the region with its benchmark camera capabilities as it accorded 111 points by DxOMark, the 2nd highest score attained by any smartphone, the gold standard benchmark for camera quality in the industry.

“We live in a very digitalized and hyper-connected world, where your smartphone is your primary gateway to a world of endless possibilities,” said Chris Sun Baigong, President of HONOR MEA. “The HONOR 20 PRO has reimagined the smartphone camera in ways that were not possible a decade ago, allowing professional photographers and enthusiasts to express their creativity and capture their life moments in ultra-clarity, low-lit environment and in beautiful detail.”

Complements stylish lifestyles with its exquisite and fashionable design

The HONOR 20 PRO redefines the user experience by becoming the first product in HONOR’s history to introduce the world’s first Dynamic Holographic glassback, which is crafted through an industry-first Triple 3D Mesh technology. As light passes through the glassback, light is reflected and refracted in all directions resulting in a mesmerizing and depth-inducing optical effect that sets the HONOR 20 PRO apart from its predecessors.

A pro-grade camera experience with 2nd Highest DxOMark score
The HONOR 20 PRO’s impressive score puts it in close competition with other smartphone heavyweights and this commendable achievement can largely be attributed to the company’s relentless pursuit of innovation. As the latest member of the HONOR N-Series range, the HONOR 20 PRO embodies the pinnacle of innovation and cements the brand’s leadership in smartphone design. This is the first time in the history of the brand to introduce a flagship device that comes equipped with a Sony IMX586 48MP AI Quad Camera and industry-largest f/1.4 wide aperture. In the most recent OTA (over-the-air) upgrade, HONOR 20 PRO also comes with Ultra-High ISO Sensitivity, which provides a better low-light photography experience. 

An all-round and unmatched smartphone experience

Armed with best-in-class software and hardware, HONOR 20 PRO is also an enabler of a truly intelligent experience for all users. The 7nm Kirin 980 AI chipset in the main driver of its speed and cutting-edge performance. It is equipped with a 4,000 mAh battery that can support a full-day uninterrupted use while its super-large 256GB storage provides the headroom for extreme demands. The HONOR 20 PRO also boasts an industry-leading GPU Turbo 3.0 – a feature that enhances the device’s gaming capabilities by offering users with richer visual and tactile experience. To complete the entire experience, it comes with a Virtual 9.1 Surround Sound system, one that supports most wired and wireless earphones allowing a more conducive audio environment.

The campaign titled “Capture Wonder” encapsulates a key promise to its end-users enabling you to capture your magic moments in explicit detail in everyday scenarios so you can make the most of the lens capabilities and seize your special moments.

 

A10 Networks Brings Advanced Zero-day Automated Protection (ZAP) to DDoS Defense

Machine Learning (ML) Powered DDoS Protection Quickly Identifies and Mitigates Threats Without Manual Intervention

A10 Networks(NYSE: ATEN) adds Zero-day Automated Protection (ZAP) capabilities to its leading Thunder Threat Protection System (TPS) family of Distributed Denial of Service (DDoS) defense solutions. The ZAP capabilities automatically recognize the characteristics of DDoS attacks and apply mitigation filters without advanced configuration or manual intervention. This speeds the response to the increasingly sophisticated multi-vector attacks to minimize downtime and errors and lower operating costs.

Today’s DDoS attacks are more prevalent, multi-vector in nature and morph over time. With millions of IoT devices predicted to be in use over the coming years, driven by the transition to 5G networks, traditional DDoS solutions will quickly become inadequate. Current solutions are static, reactive and require significant operator intervention, resulting in a slow response time to the rapidly evolving attack landscape. It is clear that DDoS detection and mitigation is a growing concern for enterprises, cloud providers and service providers, alike. In fact, in a recent A10 Networks surveyof mobile operators, 63 percent saw advanced DDoS protection as the most important security capability needed for 5G networks. And, in an IDG research report, respondents confirmed that the number-one most important capability in a DDoS solution was automated detection and mitigation.

“The economics of DDoS mitigation and attacks are very much slanted towards the attackers now, so we will need more efficient tools and advanced technologies to balance the equation to make DDoS defense more effective and economical,” said Chris Rodriguez, research manager, cybersecurity products. “A10 Networks is advancing the economics of DDoS security by leveraging machine learning and advanced heuristics to create that balance.”

DDoS Protection Powered by Machine Learning

A10 Networks’ ZAP is comprised of two components: dynamic attack pattern recognition by a machine learning algorithm and heuristic behavior analysis recognition to dynamically identify anomalous behavior and block attacking agents. ZAP works in conjunction with A10 Networks’ adaptive DDoS security model and its five-level adaptive policy mitigation engines to provide a complete in-depth defense system. This comprehensive approach blocks DDoS attacks while protecting legitimate users from indiscriminate collateral damage typically associated with traditional DDoS protection methods.

The ZAP policies can be enforced by a combination of hardware and software. Thunder SPE (Security and Policy Engine) appliances can serve up to 100,000 ZAP policies at line rate and the remaining ZAP policies can be served by software. This provides superior mitigation performance over the traditional software only solution, enabling superior response time and scalability.

“In today’s climate with the dramatic increase in polymorphic multi-vector attacks and the chronic shortage of qualified security professionals, enterprises and service providers need intelligently automated defenses that can accomplish tasks autonomously,” said Lee Chen, CEO of A10 Networks. “Manual interventions are not only resource-intensive but too slow and ineffective, resulting in a greater potential of network downtime and high cost to the organization.”

A10 Networks provides the highest performance with 500 Gbps of protection in a single one-rack unit (RU) appliance, leading automation capabilities with ZAP and five-level adaptive policy, and actionable DDoS weapons threat intelligence for a complete multi-modal defense in depth solution.

A10 Networks Thunder TPS with ZAP is available now.

Alaris E1000 Series Scanners Win Prestigious BLI Pick Award

Following rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality and value, Keypoint Intelligence – Buyers Lab (BLI)has selected the Alaris E1000 Series Scanner as winner of the Summer 2019 Pick award for Outstanding Scanner for SMBs.

According to Lee Davis, Editor of Scanner/Software Evaluation at Keypoint Intelligence – Buyers Lab, the Alaris E1025 and E1035 Scanners are loaded with features and functionalities that complement today’s document management and business process optimization solutions, enabling SMBs to maximize their ROI.

Alaris_E1035_Scanner-1.jpg

Easy to set-up and integrate with existing business processes and applications – from network to Cloud – the Alaris E1000 Series from Kodak Alaris enables users to scan right out of the box. Productivity-boosting features include the ability to power up and start scanning in less than ten seconds and fast throughput. The devices can scan at speeds up to 25 pages per minute (ppm)/50 images per minute (ipm) and up to 35ppm/70ipm, respectively. The bundled Smart Touch scan utility lets users create scanning shortcuts – complete with image enhancement and document processing settings, plus routing instructions – to streamline and standardize frequently recurring scanning chores.

“The Alaris E1000 Series was very impressive during testing, with exceptional results in OCR accuracy and file size testing,” said Joe Ellerman, Manager of U.S. Lab Operations at Keypoint Intelligence – Buyers Lab. Ellerman also commented on the E1000 series’ media-handling capabilitiesdescribing them as “second to none in this class”.

“The device offers an 80-sheet capacity ADF – the largest in its class – so workers cancapture more documents at a time. Other nifty features, like Intelligent Document Protection and multifeed detection prevent jams and misfeeds to keep information flowing seamlessly,” Ellerman noted.

“Our award-winning scanners deliver best-in-class image quality, paper handling, and a user experience that is unmatched in the industry,” said Sue Rodeman, Worldwide Marketing Director, Alaris, a Kodak Alaris business. “We will continue to develop smart, connected solutions that set the stage for automation, drive productivity, and give our customers insight to make more intelligent business decisions.”

Alaris has won more BLI Awards than any other scanner manufacturer including four Scanner Line of the Year awards. The Alaris S2040 Scanner received the Winter 2019 Pick award for Outstanding Departmental Scanner and the Alaris Passport Flatbed Accessory was recognized with an Outstanding Achievement in Innovation award last year.

 

Top Business Tips for Organizations in the Middle East to Stay Productive Throughout the Holiday Period

Veeam® Software, the leader in Backup solutions that enable Cloud Data Management™,today announces its top tips to help businesses remain productive during the summer break. Over the holiday season, the workforce will be reduced, with IT departments at larger enterprises and IT managers at SMBs taking annual leave. But, there is certainly no holiday for data.

Cloud Data Management is enabling businesses to do more than simply ‘keep the lights on’ even when they are not operating at full capacity. Given the importance of data-driven decision making for business across banking, retail and healthcare, it’s critical that its digital infrastructure is fully available, operational and protected at all times.

Below, Claude Schuck, regional manager, Middle East at Veeam offers some advice to help businesses maintain their availability during the summer.

  • Backup your data continuously

Backup is an essential process of powering an intelligent business. The Veeam 2019 Cloud Data Management report, which surveyed 1,575 global business leaders, found that less than one third of businesses continuously backup and replicate high priority applications. Through integrating backup solutions into a broader Cloud Data Management strategy, businesses can ensure that backing up is a highly automated and continuous procedure, allowing IT personnel to focus on enabling digital transformation. This gives the business peace of mind and ensures that data is always available even at times when IT departments are depleted.

  • Adopt a data-driven approach to resource planning

While the holiday period can be testing, it should not take businesses by surprise. Veeam’s research has found that 9 out of 10 businesses are looking to embrace Intelligent Data Management, often by exploiting Cloud Data Management capabilities, to drive more value from their data. Using data analytics, businesses can manage resources more effectively and plan for multiple absences accordingly – whether it’s exploring alternative staffing or handing over responsibilities to other team members in good time. With 91% of business leaders viewing employees’ improving their digital skills as vital to their success, organizations should consider extending IT capabilities to other departments beyond IT. This more data-driven approach can help businesses maintain seasonal productivity.

  • Maximising the value of augmented intelligence

Taking advantage of Cloud Data Management technologies that enable greater automation means that IT personnel can focus time and resources on delivering strategic value to the business than time-consuming and repetitive processes. According to Veeam’s 2019 Cloud Data Management report, nearly three quarters of businesses have already deployed or plan to deploy Artificial Intelligence (AI) and machine learning in the next 12 months. As well as augmenting the intelligence and capacity of IT managers and teams generally, AI and machine learning technologies can be trained to fill the void left by holidays during the summer period. When deployed across other areas of business, automation can lessen the load for individuals and teams with larger workloads due to the absence of their colleagues.

  • Proactive data protection and preventative cybersecurity

Employees take holidays, but cybercriminals and software bugs don’t. In fact, malicious attacks and unplanned outages can happen at any time. According to the Veeam 2019 Cloud Data Management report, application downtime costs organizations a total of $20.1 million globally in lost revenue and productivity each year. Businesses can ill-afford to suffer the consequences of downtime, with over half of business leaders agreeing that outages have an impact on customer confidence. Cloud Data Management helps organizations stay on the front foot, proactively protecting and managing their digital estates even when IT teams are shorthanded. Furthermore, investing in robust backup and disaster recovery solutions can help businesses ensure that their data is protected in the event of unplanned downtime.

The CIO Inflection Point: New Global Research Reveals the Three Key Capabilities of High Performing CIOs

ServiceNow study shows building C-suite influence, focusing on customers and digital workflow maturity will unlock success

 Top-performing CIOs are focusing more on business leadership and the goals of the customers, employees, and other business functions, rather than technology operations, according to new research from ServiceNow.

The global survey of 516 CIOs, conducted by Oxford Economics, examined the most important capabilities for the modern CIO. For many years, CIOs were focused primarily on IT. The survey shows that nearly two-thirds (63%) of CIOs believe business and leadership skills are more important than technology acumen — and, critically, the most successful CIOs are those who have positioned themselves firmly as business visionaries.

The three things that separate around one-fifth of CIOs that consider themselves effective, across the most important CIO capabilities, from the rest are:

  • They are further along at digitising workflows
  • They build C-suite influence
  • They focus externally on customers

The highest-performing CIOs focus on strategy versus operations and aligning the goals of IT with the goals of the business. These CIOs also report higher levels of productivity, innovation and customer satisfaction in their organisation and have the strongest relationships with other business leaders, in particular the CEO and chief human resources officer (CHRO).

There is a consensus among most CIOs that establishing partnerships and cross-team projects at C-level is a critical part of their role:

  • 64% of CIOs agree that their role is to educate other members of the C-suite on digital technologies
  • 69% say collaborating with the CEO on setting organisational roadmaps is key to their role
  • 77% of CIOs say their core responsibilities include collaborating with the CHRO on talent strategies

From a technology perspective, the most successful CIOs are those who are building consensus and action around automating and integrating work processes and introducing digital workflows to drive outcomes. They recognise the importance of digital workflows in increasing efficiency (80%), financial performance (78%), productivity (78%), employee performance (76%), and innovation (75%).

“As technology becomes critical to business success, expectations of the CIO have grown exponentially,” says Chris Bedi, CIO, ServiceNow. “In the past the CIO was an organisation’s top technologist, but today the most successful CIOs are those who are thought leaders, innovators and business visionaries.”

“CIOs have the opportunity to take centre stage in leading a transformational change for their organisations. Building C-suite influence, focusing externally on employee and customer experiences, and changing the operating model through workflow digitisation are key to unlocking high performance.”

Zain Jordan Partners with Infoblox to Provide Secure Internet Experience for Subscribers

Zain, a leading telecom company in Jordan has implemented the market leading Infoblox ActiveTrust® solution to enable secure internet browsing for its subscribers. Now both, home and business users of Zain’s internet services are assured protection against malware and the risk of data exfiltration without having to pay any additional security subscription fees.

Since its establishment in 1995, Zain Jordan quickly became the foremost telecom company in Jordan, a position that it kept to this day through a policy of investing in cutting edge technology to provide state of the art services to customers. Mr. Yousef Abu Mitawe’ Chief Operating Officer at Zain Jordan said, “The foundation of our work at Zain is to provide the best and most distinctive services, to our customers, as the Internet has become a multi-service and serves all fields, added that  Zain is proud to partner with Infoblox, which has been selected thorough study, ensuring that Zain subscribers are fully aware of the benefits.”

Most Internet communications, including malware, rely on DNS (Domain Name System). Attackers use DNS to exfiltrate data and as a malware control point. More than 90% of malware relies on DNS to redirect traffic to malicious sites. Existing security controls, such as firewalls and email and web proxies, rarely focus on DNS and associated vulnerabilities. DNS is as critical a protocol as web and email. It requires a dedicated solution that enables early detection and the sharing of valuable network context with the broader ecosystem to accelerate response. Infoblox ActiveTrust is that dedicated solution which provides Zain Jordan and its internet subscribers with proactive network protection against data exfiltration and fast-evolving, elusive malware threats that exploit DNS to communicate with command and control servers and botnets.

Ever since its implementation, Infoblox ActiveTrust has blocked DNS communications with:

  • Source addresses of DDoS attacks
  • APT (Advanced Persistent Threats), Botnets, Compromised Host/Domains, Exploit Kits, Malicious Name Servers, and Sinkholes.
  • Malicious hostname threats that can take action on or control of end-users’ systems, such as Malware Command & Control, Malware Download, and active Phishing sites.
  • Ransomware destination servers, which encrypts files on end-users’ systems and require them to pay in order to get them decrypted.

Wissam Saadeddine, Regional Sales Manager at Infoblox concludes, “We are proud to be a technology provider to Zain Jordan for over nine years. Zain has always been one step ahead of the market, with its constant zest for innovation and has introduced several ‘firsts’ in the kingdom and is always an early adopter of best of breed technology. Zain’s latest implementation of our ActiveTrust platform is another initiative that demonstrates ‘customer-centricity’ and serves as a shining example of how regional telcos should protect their customers from the ever evolving cyber threat landscape.”

Veeam Tightens Leadership Grip in Cloud Data Management Market with 26% ARR Growth in Q2 2019

Double-digit growth in annual recurring revenue highlights accelerated transition to a subscription business model and continued success as Veeam embraces Act II of its company evolution

Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, today announced results from Q2 2019.Having recentlyexceeded $1 billion in annual bookings, joining an elite group of software leaders, Veeam’s annual recurring revenue (ARR) increased 26 percent year-over-year (YoY) in Q2 2019, a testament to the success of a unique subscription pricing model introduced earlier this year for all new Veeam products, including new Veeam Availability Suite™ 9.5 Update 4. Hailed as one of the most important releases in Veeam company history, Veeam Availability Suite U4 is approaching 350,000 downloadssince its release in January.

“As we continue to heavily invest in our R&D, sales and marketing, and partner ecosystem, we’re seeing increased adoption of Veeam’s Subscription licensing among our customers across all regions worldwide,” said Ratmir Timashev, Co-Founder and Executive Vice President (EVP) of Sales & Marketing. “Each geography reported growth, which shows that, and as we move into Act II of our evolution — the Hybrid Cloud — it’s an exciting time to be at Veeam. Seventy-two percent of organizations are looking to embrace Cloud Data Management[1]and are transitioning to cloud strategies. We’re excited to support their journey and meet data expectations as the No. 1 player in Cloud Data Management.”

“Collaboration with strategic technology partners has never been stronger or in higher demand,” Timashev continued. “We expect to make additional partner announcements in 2H 2019 to further feed the demand of our partners to combine Veeam backup and data protection software with industry-leading hardware, storage and hyperconverged solutions. Our new “with Veeam” program, which is receiving overwhelming positive response, is just one strategy of how Veeam will innovate and collaborate with its technology partners to deliver a combined hardware plus software solution to enhance customer choice and flexibility.”

Customer, Product and Partner Highlights

  • The Veeam Cloud & Service Provider (VCSP) program has more than 23,500 partners with 4,100 of those also qualified to provide Cloud Backup & DRaaS using Veeam Cloud Connect.
  • Veeam technology alliance resell agreements with Hewlett Packard Enterprise(HPE), Cisco, NetApp and Lenovo reported 327 percent total transaction growth YoY and 123 percent YoY bookings growth, together completing the overall data management story for global alliance resell partners.
  • Veeam was awarded the HPE 2019 Global Technology Partner of the Year, recognized for excellent financial performance, innovative solutions, and driving meaningful business results for shared customers.
  • Veeam announced the new with Veeam”program in Q2, partnering with premier enterprise storage vendors to provide customers with comprehensive secondary storage solutions that combine Veeam software with industry-leading storage and HCI infrastructure hardware and management stacks. Solutions have already been announced with ExaGridand Nutanixwith availability planned for 2H 2019.

[1]2019 Veeam Cloud Data Management Report

Capillary Technologies Appoints Vikram Bhat as Chief Product Officer

Vikram has held key leadership roles in Myntra, Oracle and Abof across the US and APAC region

Capillary Technologies, a leading SaaS company which helps brands stay ahead of the digital evolution, has appointed Vikram Bhat as Chief Product Officer. Bhat will be at the helm of affairs for an ever-increasing product portfolio of AI powered consumer engagement, eCommerce and consumer data platform.

In his role as CPO, Bhat will work closely with global customers and the product ream to deepen the focus on consumer engagement and eCommerce products, scale up the AI powered InStore solution and launch a number of new products in the consumer data space. His efforts will translate to scale the growth for Capillary Technologies and achieve the set revenue benchmarks for the years to come.

“Our mission is to be the leading product enabler for enabling more than 400 brands with visible ROI and tangible growth. Bhat joins our team at the right time as we gear up to expand our product and technology portfolio. AI and Consumer Data Platforms are some of the big focus areas for us and I am confident that Vikram can deliver products, which can unlock tremendous growth for retail and consumer product companies,” said Aneesh Reddy Co-Founder and CEO, Capillary Technologies.“We expect Bhat to have a substantial impact in Capillary as he brings with him a stellar record of launching successful technology products and driving growth in organizations to an appreciable scale. He will play a key role in Capillary as we accelerate our internal growth and continue to offer superior products for retailers to be customer ready.”

Bhat comes with close to two decades of experience in product strategy, management and business consulting encompassing domains such as retail, financial services, hi-tech and education.

“I’m thrilled to be a part of such a dynamic organization like Capillary at a time when the region is experiencing a retail digital transformation,” said Bhat. “Over the years, the company has scaled at a phenomenal level and I see great resonance and value in building consumer-centric solutions, which is where all the focus is going to be. The industry is already witnessing the impact of AI and ML throughout the customers journey – ranging from generating real time insights or realising the true 1:1 personalisation at scale. I look forward to building products that leverage deep insights derived from a unified view of consumers to drive conversion, engagement and loyalty metrics for our enterprise customers.”

Prior to joining Capillary Technologies, he was the Chief Product Officer at Lendingkart. With a strong understanding of the online commerce industry, Vikram has also stewarded product development teams as the Chief Product Officer at Myntra, ABOF and Lendingkart. In his previous organisations, he has been instrumental in launching innovative ideas such as shoppable fashion stories, virtual trial rooms, AI assistant-led shopping, and instant return-refund flows.

Vikram holds a B.Tech in Computer Engineering from the National Institute of Technology, Karnataka and an MBA in Operations and Finance from Indian Institute of Management, Ahmedabad.

HONOR 20 PRO arrives with benchmark camera capabilities

With the Phenomenal Holographic Design of HONOR 20 PRO, #CaptureWonder and cease your everyday magic moments with the AI quad camera

 

HONOR, the leading smartphone brand, today announced the commercial availability of the highly-anticipated HONOR 20 PRO during the launch event in the UAE. HONOR 20 PRO available in attractive Phantom Black and Phantom Blue colors,kicks off its official sales from 2ndAugust 2019 across all channels at 1999 AED.

HONOR 20 PRO is all set to create a stir in the region with its benchmark camera capabilities as it accorded 111 points by DxOMark, the 2ndhighest score attained by any smartphone, the gold standard benchmark for camera quality in the industry.

“We live in a very digitalized and hyper-connected world, where your smartphone is your primary gateway to a world of endless possibilities,” said Chris Sun Baigong, President of HONOR MEA. “The HONOR 20 PRO has reimagined the smartphone camera in ways that were not possible a decade ago, allowing professional photographers and enthusiasts to express their creativity and capture their life moments in ultra-clarity, low-lit environment and in beautiful detail.”Complements stylish lifestyles with its exquisite and fashionable design

Chris Sun Baigong, President of HONOR MEA.JPG

The HONOR 20 PRO redefines the user experience by becoming the first product in HONOR’s history to introduce the world’s first Dynamic Holographic glassback, which is crafted through an industry-first Triple 3D Mesh technology. As light passes through the glassback, light is reflected and refracted in all directions resulting in a mesmerizing and depth-inducing optical effect that sets the HONOR 20 PRO apart from its predecessors.

A pro-grade camera experience with 2nd Highest DxOMark score
The HONOR 20 PRO’s impressive score puts it in close competition with other smartphone heavyweights and this commendable achievement can largely be attributed to the company’s relentless pursuit of innovation. As the latest member of the HONOR N-Series range, the HONOR 20 PRO embodies the pinnacle of innovation and cements the brand’s leadership in smartphone design. This is the first time in the history of the brand to introduce a flagship device that comes equipped with a Sony IMX586 48MP AI Quad Camera and industry-largest f/1.4 wide aperture. In the most recent OTA (over-the-air) upgrade, HONOR 20 PRO also comes with Ultra-High ISO Sensitivity, which provides a better low-light photography experience.