Help AG and Forcepoint Partner to Enable Middle East Enterprises to Protect their Data from Breaches and Insider Threats

In a move that strengthens its ability to enable Middle East businesses to protect their data against breaches, insider threats and cyber-attacks, Help AG, the region’s leading cybersecurity solutions, services and consultancy provider, has entered into partnership with global cybersecurity leader, Forcepoint. While the agreement extends across Forcepoint’s entire product portfolio, Help AG will focus particularly on the vendor’s unique dynamic security protection offerings, Dynamic Data Protection, Dynamic Edge Protection and Dynamic User protection, offering these to enterprises in the UAE and KSA.

 

“Data is one of the most valuable assets for businesses and its protection is therefore a top priority. Middle East organisations are looking to safeguard their data, not just for compliance purposes, but also because of the potential impact breaches can have on business continuity and brand reputation,” explained Stephan Berner, CEO at Help AG. Research by the Ponemon Institute has shown that the impact of data breaches has been especially severe for Middle East organisations. The region reports the world’s highest average number of breached records, at 38,000 per incident, with the average cost of each data breach averaging at nearly $6 million. Both these figures are about 50% more than the global average.

 

“Forcepoint’s security solutions perfectly compliment the rest of our portfolio and their model has the benefit of supporting both cloud and on-premise deployment options. Furthermore, their open platform strategy facilitates seamless integration with other industry-leading solutions. We can therefore leverage their products to build comprehensive, multi-vendor solutions that protect the entire data life cycle for our clients, whether in the cloud or in private data centres,” said Berner.

 

Forcepoint offers next generation DLP, which overcomes the rigidity and hurdles of traditional DLP by reducing alert volumes, false positives and alarms to focus on what matters. Forcepoint is a 9-time leader in Gartner’s Magic Quadrant for Enterprise DLP and their solutions protect organizations from information leaks and data loss at the perimeter, inside the organization and in enterprise cloud apps, including Office 365, Box, and Salesforce.

The vendor’s DLP solution includes an analytics engine that identifies and ranks high-risk incidents, reducing false positives and enabling businesses to isolate problems faster.

 

Dynamic Data Protection employs behavioural analytics and machine learning in its  solution to examine and assess user behaviour. By understanding attributes like typical access patterns of users, this individualised, adaptive security protects enterprises against malicious user actions such as data exfiltration or unauthorized access to critical assets and systems.

 

“As business models evolve to meet the challenges of digital transformation, the way that organisations adapt their data protection strategies will prove critical. By moving to a human-centric approach which places the data, and the understanding of user behaviour at the centre of their design, organizations can proactively protect themselves,” said Gihan Kovacs, Senior Country Manager for UAE and Pakistan at Forcepoint. “Help AG has a proven track record in rapidly assessing and embracing best of breed technologies that solve key cybersecurity challenges. We are confident that with their expertise and support we will be ready to successfully engage with and serve a broader segment of Middle East enterprises.”

 

Help AG is now a Platinum Partner within the vendor’s Partner Program. In addition to offering consultancy and implementation services, the company will also become an Accredited Service Provider on behalf of Forcepoint.

NetApp Architects Application-Integrated Data Management for Kubernetes with Project Astra

NetApp introduces vision for enterprise-class data services for stateful, cloud-native applications with any Kubernetes distribution on any cloud

NetApp (NASDAQ: NTAP), the leader in cloud data services, today introduced Project Astra, a vision for a software-defined platform that is currently in development with the Kubernetes community. Project Astra will deliver the industry’s most robust, easy-to-consume, enterprise-class storage and data services platform for Kubernetes that enables both application and data portability for stateful applications.

Although companies everywhere are rapidly adopting Kubernetes, many organizations lack reliable data and application services, and have difficulty making application data as portable as the applications themselves are in Kubernetes. Yet to meet the standards that CIOs expect, IT teams and site reliability engineers must find a way to store, govern, protect, and replicate the data for both stateless and stateful cloud-native applications with enterprise-class cloud storage and data services.

Project Astra is being purpose-built for and in collaboration with Kubernetes developers and operations managers to help bridge the fundamental gap that exists between the popularity of containers today, the capabilities and user experience they require, and their ability to deliver true, comprehensive portability. NetApp’s vision for Project Astra is to enable companies to work seamlessly with their choice of Kubernetes distribution, on any cloud.

Project Astra leverages the underlying technology delivered through NetApp’s public cloud partners and enhances it through Kubernetes-native integration of data services with applications.

NetApp is working with the Kubernetes community to further develop technology that advances the user experience and extends the promise of Kubernetes to data-rich workloads. Together, NetApp and the Kubernetes community are building a platform to help you:

• Discover applications with your Kubernetes of choice, whether on your premises or in any cloud

• Integrate and unify applications and data management

• Deliver NetApp’s expertise in data and Kubernetes both as a service and as built-in capabilities

• Extend the promise of portability for all workloads, including stateful, data-rich apps

“Project Astra represents the next major step in the evolution of storage and data services for Kubernetes,” said Anthony Lye, senior vice president and general manager of NetApp’s Cloud Data Services business unit. “We are making a decisive and long-term commitment to addressing the data challenges of Kubernetes, together with the communities and platforms that use it. Project Astra will provide a software-defined architecture and set of tools that can plug into any Kubernetes distribution and management environment.”

Project Astra builds on NetApp’s experience in enabling customers to manage petabytes of container data with NetApp® Trident and NetApp Kubernetes Services and adds a specific focus on the developers and operations managers who are innovating with containers today.

“As the first product manager for Kubernetes with Google back in 2014, I’m thrilled to be at NetApp as we continue to lead the effort to tackle the very real challenges that organizations are facing,” said Eric Han, vice president of product management for NetApp’s Cloud Data Services business unit. “I’ve been inspired by the potential of Kubernetes to transform IT services—and by the passion of the community that has helped to build Kubernetes to its prominence today. In a few short years, Kubernetes has become the de facto choice in orchestrating container environments. Yet there is still potential, and a need, to further evolve. With Project Astra, NetApp is delivering on the true promise of portability that professionals working with Kubernetes require today and is working in parallel with the community and our customers to make all data managed, protected, and portable, wherever it exists.”

Kubernetes developers and operations managers who are interested in participating can sign up here.

Can We Really Be Productive and Collaborative in the Comfort of our Own Home?

All it takes is one major event or natural disaster to disrupt the way businesses operate, which can ultimately negatively impact productivity and the bottom line. These events can often prevent us from working in our corporate offices, conducting business on the road and confining us to our homes. However, many of us are ingrained with the concept of traveling to a location to meet with clients, partners, industry associates or collaborate with fellow employees to “get business done” because, let’s face it, there really is no complete replacement for the face-to-face. But in today’s highly connected business world, staying connected doesn’t always require us to be in the same physical space to be engaged, present and productive.

 

One way organizations can help their workforce stay productive in the midst of travel restrictions is by providing your workforce with the same corporate access and digital experience they would receive while at the corporate offices. This starts with having a seamless and secure onramp into corporate resources. Tools such as remote access points paired with secure network access that follows you – no matter where you are – can keep you connected and help you remain competitive when time is money.

 

Technology really has come a long way and companies have created hardware and software solutions that extend the corporate employee experience to anywhere they choose to be productive. Employees today have a wealth of remote working options that they can employ when the need arises, such as remote access points or RAPs. RAPs come preconfigured, so any employee can simply plug in to any existing Internet connection and they’re ready to work as if they were inside the office. IT departments can securely extend the corporate enterprise network to every remote employee to easily overcome common issues, such as having to repeatedly login and authenticate in order to access applications, that make traditional remote networking painful.

 

Another benefit is that RAPs support centralized management of data, voice and video applications, including wired voice over IP desk phones, printers and other IoT devices. Since most employees don’t have a degree in IT, RAPs are simple for any employee to power up since they’re essentially plug-and-play.

 

No matter the reason behind an organization’s decision to implement a remote working protocol, the fact is that technology advancements are helping to bridge the digital and physical worlds. In other words, experiences that were once only thought possible through in-person interaction can now be had without physically being in the same room.

 

When combined with skyrocketing costs, associated productivity loss from travel, as well as the physical and mental fatigue that comes with navigating airports and juggling time zones, many organizations are re-thinking the possibilities around remote working simply because the technology is now capable of delivering an experience very similar to that of in-person interaction to the point where many of the benefits of the daily commute into the corporate offices and longer haul travel for business may no longer be worth it.

Wipro and Nutanix Partner to Launch Digital Database Services (DDS)

Joint solution to streamline database delivery and management, freeing IT teams to innovate

 

Nutanix (NASDAQ: NTNX), a leader in enterprise cloud computing, and Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced the launch of Wipro’s Digital Database Services (DDS) powered by Nutanix Era and Nutanix HCI software. This offering will enable enterprises to efficiently manage databases optimizing time and effort of IT teams.

 

As the data landscape shifts, businesses face constant pressure for innovation resulting in strain on the company’s IT departments. With legacy infrastructures, databases can be one of the components hindering time to value and linear scalability, preventing rapid scaling of operations such as transaction processing in which business can lose valuable transactions or insights that directly impact their revenue or decision-making capabilities. Wipro’s Digital Database Services (DDS), built on Nutanix solutions for Databases including Nutanix HCI software and Nutanix Era, allows enterprises and users to provision and manage databases just-in-time, without prior knowledge of hardware, database software and associated configurations. The result is accelerated application release time, allowing database administrators to focus on new innovation instead.

 

The DDS offering from Wipro, powered by Nutanix, empowers customers to consolidate their database workloads onto a shared infrastructure to manage database sprawl. It drives efficiency, agility, cost-effectiveness, and scalability across the enterprise by automating and simplifying database administration. Additional benefits delivered by the joint solution include:

 

● Cost reduction: Reduction of acquisition and operating costs of database, consolidation and effective utilization of resources (control sprawl, better lifecycle management), better utilization of database administrators’ time by allowing them to focus on innovations and optimizations

● Rapid provisioning: Delivering of services in minutes as compared to days; business lines, database administrators, or non-IT users can consume services through a self-service portal, reducing overall time

● Innovative pricing: The as-a-service model makes cost predictable and easily dispersed to business units, ensuring service quality and customer satisfaction

● Reusability: The solution integrates with other third-party cloud management platform and orchestration tools to help reuse existing investment

● Supportability: Support for multiple database technologies and versions

● Automation: Enabling of greater efficiency and faster change delivery with better quality and predictability

 

Satish Yadavalli, Vice President, Cloud and Infrastructure Services, Wipro Limited said, “Wipro’s joint offering with Nutanix brings agility, speed and flexibility for core and digital applications delivered as a service. Wipro’s Digital Database Services (DDS) powered by Nutanix HCI platform and Era delivers end-to-end services from transition, modernization, continuous deployment and automated lifecycle management operations of enterprise, open source and NoSql databases. Integrations are simplified as developers and application owners have access to a repository of customized services APIs. With this joint solution, we are confident of helping our joint customers optimize the Database resources and license cost.”

 

Bala Kuchibhotla, Vice President and General Manager, Nutanix Era and Business Critical Apps, Nutanix said, “Legacy database management is traditionally complex and requires massive amounts of resources from database administrators, taking away time they could be spending on more critical initiatives. With data volumes growing exponentially year-over-year, provisioning, protection, patching, performance and copy data management operations are becoming even more tedious and expensive. Our partnership with Wipro, will help develop the efficient and elegant Database-as-a-Service solutions for our customers to further our mission of enabling any organization to embrace the power of the cloud.”

 

Wipro DDS powered by Nutanix is available now. For more information, visit https://www.nutanix.com/partners/system-integrators/wipro

 

Veeam Announces General Availability of NEW Veeam Backup for Microsoft Azure

New backup and recovery solution integrates with Azure functionality to help organizations move more applications and data to Azure; eliminates cloud data loss while maintaining control over costs and security

Veeam® Software, the leader in backup solutions that deliver Cloud Data Management™, today announced the general availability of NEW Veeam Backup for Microsoft Azure, an enterprise-ready cloud backup and recovery solution. This new offering will enable customers and service providers to move more applications and data to Azure, and to cost-effectively, securely, and easily protect cloud applications and data in Azure. In addition, Veeam’s portable backup format enables complete Cloud Mobility – including backup, recovery, and migration – across a multi-cloud environment.

Public cloud Infrastructure-as-a-Service (IaaS), such as Microsoft Azure, continues to rapidly grow in adoption for production IT workloads. Even with public cloud IaaS, while the uptime of the infrastructure is guaranteed by the service provider, the customer is still responsible for not only their data, but also protecting that data against threats such as ransomware, accidental deletion, data corruption or rogue users, just as it is with customers’ on-premises data. With NEW Veeam Backup for Microsoft Azure, Veeam extends its broad platform support with a comprehensive, enterprise-ready solution for added backup and recovery controls of Azure apps and data hosted on Azure virtual machines.

“According to the Veeam Cloud Data Management Report, cloud data loss is something all organizations are experiencing,” said Danny Allan, CTO at Veeam. “Whether it is due to error, accidental deletion, security threats such as ransomware and malware, or retention gaps, customers are responsible for protecting their data regardless of location – on-premises or in the cloud. Our solutions eliminate the challenges and complexities IT professionals face by improving reliability, reducing costs, and shortening recovery windows. NEW Veeam Backup for Microsoft Azure provides customers with greater cost controls and savings while also enabling them take control of their cloud data by protecting and managing Azure alongside their cloud, virtual, and physical apps and data.”

NEW Veeam Backup for Microsoft Azure provides organizations with increased confidence in moving more applications and data to the cloud knowing that the same Veeam platform they use and trust for their on-premises environment now seamlessly extends to Azure. Benefits include:

• Tight integration with Azure to start protecting data in minutes with turnkey deployment through the Azure Marketplace, integrated snapshot automation for more frequent restore points, backup to Azure Blob storage, and fast full and file-level recoveries.

• Cloud mobility in a multi-cloud environment enabled by Veeam’s unique portable backup format delivering backup, recovery, and migration across cloud, virtual, and physical environments.

• Lower cloud TCO with an industry-first backup cost calculator to optimize policies to avoid excessive or unexpected charges, and long-term retention in cost-effective Azure Blob storage.

• Isolate backup data from production to increase security with cross-subscription and cross-region backup, as well as multifactor authentication as a layer of defense against cyberattacks.

Pricing and Availability

Veeam Backup for Microsoft Azure is available in both free and paid editions, both of which are easily deployed via the Azure Marketplace. Free edition enables backup for up to 10 Azure VMs, with no limitations on restores. Paid edition can be licensed using Veeam Universal License (VUL) and features integration with Veeam Backup & Replication™, for a flexible Cloud Data Management solution from a single platform.

Fortinet Makes All Online Cybersecurity Training Courses Available for Free to Address Skills Ga

Online, Self-paced Training Courses Previously Open to Partners for Free Now Also Available for Anyone to Expand Technical Security Skills and Broad Cyber Awareness At No Cost

“In the wake of the global health crisis, organizations in the region had to make a rapid shift to accommodate their remote working models. As a result, businesses face several challenges but key among them is dealing with new security risks targeting remote workers,” said Alain Penel, Regional Vice President – Middle East, Fortinet. “IT teams are under pressure to secure not only the organization’s network, but also a remote workforce, and this requires a broad and varied skill set. To help our partners and customers in the Middle East region update and gain new skillsets in this time of crisis, we are making our entire online, self-paced catalogue of advanced training courses available for free so that any IT professional can expand timely knowledge and skills on-demand as needed to effectively protect their organizations.”

Increased Risk With Distributed Workforces

Globally, organizations have had to quickly adapt their network to support their workforce transitioning from their traditional on-premises work environment to remote telework. To maintain business continuity, IT teams are strained with ensuring everyone in their organization is securely set up to remotely access critical resources and applications on the corporate network. In parallel, cybercriminals are taking advantage of the unprecedented increase in remote access of sensitive information and data by searching for security gaps and shifting attack strategies to target teleworker environments.

 According to a recent study from ISC2, nearly two-thirds of companies lacked the skilled staff they needed to maintain effective security operations. With the rapidly expanding attack surface that a distributed workforce at scale has introduced, IT teams need broad security skillsets more than ever, to protect their organizations.

Free Training to Help Develop Timely Security Skills

Fortinet is leveraging curriculum from its NSE Institute’s training and certification program to offer 24 advanced security courses for free to help IT professionals expand their cybersecurity knowledge and address new risks.

By learning about Fortinet technologies, such as FortiGate firewalls, FortiNAC and FortiManager, training participants will acquire an array of skills to defend any network against threats. Recorded lab demos for these courses will be available for on-demand viewing and supplemented with regularly scheduled live sessions with Fortinet Certified Trainers. During these live sessions, trainers will be available to demo labs and conduct Q&A sessions. Anyone interested in getting started with Fortinet’s free training courses can visit here.  

 For anyone interested in training options beyond self-paced, Fortinet has a worldwide network of Authorized Training Centers (ATCs) providing Fortinet training in a variety of formats.

NSE Institute’s History of Addressing the Cybersecurity Skills Gap

Today’s introduction of additional free cybersecurity courses further builds on Fortinet’s existing efforts to address the cyber skills gap through training and education. With over 300,000 NSE certifications issued, Fortinet established the NSE Institute in 2015, comprised of the NSE training and certification program, the Fortinet Network Security Academy, and the Fortinet Veterans program. In addition, Fortinet was named “Professional Certification Program of the Year” by the 2019 CyberSecurity Breakthrough Awards.

As part of the program’s free training catalogue, Fortinet provides foundational cyber awareness courses for anyone through levels NSE 1 and NSE 2. In addition, the FortiGate Essentials training was recently added as an additional course for anyone interested in learning how to use firewall policies, user authentication, routing and SSL VPN.

Securing the Expanding Attack Surface Beyond Free Training

Fortinet is committed to customers and partners not just through free trainings but also through existing functionalities embedded in Fortinet FortiGate firewalls. For example, existing Fortinet customers already have remote worker solutions embedded in their FortiGate firewalls that can be used at no additional charge. Powered by custom security processors (SPUs), FortiGates are capable of scaling to a significantly higher capacity. Fortinet’s Secure SD-WAN solution is included in every FortiGate appliance, providing customers reliable and cost-effective connectivity for their branch workers, improving their application performance. And Fortinet’s free FortiClient software can be quickly installed on both business and personal devices to create encrypted VPN connections to the enterprise network.

 

Nutanix Makes Commitment to Support Partners

Nutanix (NASDAQ: NTNX), a leader in enterprise cloud computing, announced today the Nutanix Special Financial Assistance Program (NSFAP) to demonstrate its commitment to support partners worldwide as they work to sustain business operations amidst rapidly changing macroeconomic conditions. The NSFAP program will provide participating partners with extended payment terms to give them increased financial flexibility for their businesses.

“We recognize the immense pressure businesses face today and we are happy to be able to offer immediate support to our partners by alleviating cash flow concerns and increasing financing flexibility,” said Chris Kaddaras, Executive Vice President, Worldwide Sales, Nutanix. “Our commitment to our partners has never been stronger. We will continue to evaluate the needs of our community to ensure our partners and customers have the resources they need to be successful in the current environment.”

Organizations today are highly focused on conserving cash flow and deferring expenses, all while keeping their business going, retaining their workforce, and supporting their customers. The NSFAP aims to help provide liquidity to partners and provide them the financial flexibility needed to support their businesses and customers, based on each partner’s particular needs. Through this program:

● Authorized Nutanix participating reseller partners are eligible for extended payment terms, with no additional costs, effective immediately.

● Authorized Nutanix participating reseller partners will, in turn, extend these extended payment terms to their customers to support further financial flexibility.

● The program is available for a limited time, through May 31, 2020, in order to help our customers and partners cope in this time of unprecedented economic uncertainty. Reseller partners can contact their Nutanix authorized distribution partners for NSFAP eligibility.

In addition, Nutanix is investing in the learning and development of partner organizations by offering free certification exams for partners through July 31, 2020, and is continuing to offer no-cost courses and resources on the Nutanix Partner Portal and through field enablement programs virtually.

“The Special Financial Assistance Program and the FastTrack VDI solution will help us continue to provide financial and technology flexibility choices for our customers – with simplicity, scale, and speed. Nutanix continues to be a key partner enabling us to roll out end-user computing solutions quickly in this time of rapidly evolving needs.” Jim Steinlage, President/CEO, Choice Solutions

“Our customers are looking for financial options during this unprecedented time, and the Special Financial Assistance Program by Nutanix enables us to provide that flexibility. This provides a valuable resource to support the business continuity of our customers while giving them the Nutanix technology we need to help them maintain their IT operations.”  Jonathan Lassman, Director, Epaton Ltd

At a time when organizations everywhere are looking to deliver remote work solutions to their employees quickly and securely, Nutanix is focused on supporting customers and partners with rapid deployment of the following programs:

● Nutanix FastTrack for VDI offering allows organizations with existing VDI to quickly onboard thousands of remote employees, enabling the rapid deployment of the infrastructure needed to provide secure, seamless access to business apps and desktops. The Nutanix FastTrack for VDI offering includes special incentives for partners in support of the key role they play in the deployment of these solutions.

● Nutanix Work From Anywhere (WFA) initiative includes a 30-day free trial of Xi Frame, Nutanix’s Desktop as a Service solution, which allows IT administrators to set up a secure remote virtual app and desktop environment in just a few hours.

“Today, more than ever, IT teams are playing a crucial role in helping businesses maintain operations remotely,” said Christian Alvarez, VP, Americas Channel, Nutanix. “We strongly believe in doing what we can to ensure our partners have the technology and resources necessary to continue supporting their customers during this difficult time.”

For more information on the Nutanix Special Financial Assistance Program for partners, visit the Nutanix Partner Portal.

For more information on our enhanced customer financing options, visit https://www.nutanix.com/company/financing.  

For more about Nutanix’s response to COVID-19, click here.

TIPA names HUAWEI P40 Series the Best Photo Smartphones of 2020

Huawei Consumer Business Group (BG) announced that the Technical Image Press Association (TIPA) has given the HUAWEI P40 Series the highly coveted TIPA World Awards 2020, crowning the three flagship smartphones – HUAWEI P40, HUAWEI P40 Pro and HUAWEI P40 Pro+ – the Best Photo Smartphones of 2020. This marks the fourth consecutive year that the HUAWEI P Series has been recognised by TIPA, standing alongside a range of exceptional gear and solutions that professional photographers have come to love and rely on.

Founded in 1991, TIPA is a highly respected industry association with member publications hailing from photo and imaging fields across the globe both print and online. The association bestows TIPA World Awards annually to companies and new products that TIPA editors deem to deliver the best quality, performance and value to consumers. In the TIPA World Awards 2020 Official Product Citation, TIPA writes: “Smartphone photographic capability takes another great leap forward with the latest generation of Huawei’s P-Series. All three smartphones – the P40, P40 Pro and the P40 Pro+ – have the Kirin 990 5G chipset, a large 1/1.28-inch sensor, and were developed in conjunction with Leica. Noteworthy features of the models include AI-powered white balance algorithms, including those dedicated to optimise skin-tone and texture, greatly enhanced dynamic range and low light performance, colour temperature sensors, focus capability on all pixels, and an XD Fusion Engine for smooth zoom and optimisation of image quality.”

 

The TIPA World Awards 2020 adds to HUAWEI P40 Series’ expanding list of accolades. The HUAWEI P40 Pro was recently given a DXOMARK rating of 128, the highest overall score ever seen on the recognised leader board. In the same review, the flagship smartphone also earned the highest scores for photo and selfie performances, at 140 and 103 respectively

A10 Networks to Discuss Hybrid and Multi-Cloud Security and Zero Trust Model during IDC Webinar

A10 Networks (NYSE: ATEN) today announced its participation in IDC’s regional webinar entitled ‘Envisioning a Resilient, Cloud-Based Digital Infrastructure’ taking place on April 21, 2020 at 11:00am (UAE time). The event is tailored for IT leaders and executives looking to enact resilient, long-term, cloud-based digital infrastructures that drive their future-of-work, data management, customer experience, and digital innovation strategies.

 

Mohammed Al-Moneer, Regional Vice President of Sales, MENA at A10 Networks will be part of the panel discussion (Track B) with the theme ‘Security and Digital Trust Model for the Hybrid and Multi-Cloud Era.’ Panelists will discuss software-defined security and automation, digital trust-based models for security services, new architectures for cloud workloads, and novel approaches to ensuring governance, risk, and compliances.

 

“Organizations in the Middle East are increasingly adopting hybrid IT and embracing multi-cloud strategies as part of their digital transformation initiatives. To an unprecedented extent, all organizations are digitizing aggressively, and all enterprises are becoming more like technology companies. Although the benefits that can accrue from multi-cloud environments are compelling, the networking and security implications are profound,” said Mohammed Al-Moneer.

 

“The vision of A10 Networks is to enable a secure and available digital world and deliver better business outcomes that support investment protection, new business models and help future-proof infrastructures. Our solutions provide always available application delivery and security – on-premises and in the cloud and protect networks from cyber security attacks that threaten network availability. As cloud computing brings in additional complexities, our technology simplifies IT operations with connected intelligence, automation, machine learning and DevOps/SecOps tools. We are excited to share all these insights during the panel discussion.”

 

IT executives interested in attending the webinar can register at the following link – https://www.idc.com/mea/events/67332-idc-regional-webinar-middle-east/registration#category_0

 

Digital Service Experiences in Middle East and Africa Falling Short of Customer Expectations, Reveals Latest Regional Research

Only 9% of organisations say customers rate brand experiences as fully satisfactory, with satisfaction around AI and robotics experiences faring

Customer experience continues to be one of the greatest challenges to businesses across Middle East and Africa, at a time where customer expecations are the highest they have ever been. This disconnect is exposed as Dimension Data reveals its findings in NTT Ltd.’s annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”. According to the research, only 6% of organisations are delivering a fully functioning experience, yet more than half (63%) consider CX to be their primary differentiator.  

The report revealed that organisations struggle to align their CX strategies to voice of customer (VoC) feedback, with 68% having no formal process for considering this data and 28% capturing no feedback at all. Only 31% fully define and track the value contribution of CX and just over a third (38%) are able to connect data relationships across customer service channels – leaving the rest operating ‘blind’ with no full view of the customer ecosystem.

Paul Potgieter, Managing Director at Dimension Data Middle East explained, “This research comes at a time when current global challenges and driving more digital engagements than ever before. This is consequently exposed gaps in the service strategies of many organisations.”

“Modern customers expect seamless, personalised service via the channel of their choice and organisations that can deliver this will be market leaders. To achieve this on an enterprise scale, while balancing resources, businesses will need to automate and integrate artificial intelligence, robotic process automation and data analytics into their day to day customer interactions to enable intelligent self-service, augment agents’ response rates and thus enable a fluid customer journey,” he added.

Listening starts with strategy

A successful CX strategy is proven to improve customer and brand engagement, and drive commercial performance, yet many organisations are still stuck in the developmental stage due to siloed technology systems, inconsistencies in experience, and a lack of clear processes. Specifically, challenges include:

 

• Faltering technology systems: Nearly one in three (30%) say their technology systems are failing to meet current needs and many teams still struggle with legacy systems (52%) and the integration of multiple technology systems (43%). Additionally, the inability to secure budgets (57%) remains a concern and skills shortages is seen as a growing concern (38%)

• Siloed channels and internal business organisations: Almost two thirds (63%) of organisations agree there is only partial collaboration between functions when it comes to designing CX, and 11% don’t collaborate at all. More than two thirds (69%) still have no cross-channel contact management strategy and only one third (33%) claim to have good or complete consistency across contact channels.

• Inconsistent priorities: Personalisation capabilities have surged from 49% to 73% in one year, but just 12% of organisations place “customer delight” as the top driving force behind their customer journey design strategy. This may account for why over one third (36%) of assisted-services enquires fail to be resolved during first contact, while automated channels fare worse with a 45% fail rate.

 

Creating a smarter CX with data analytics

While just over three quarters (78%) of organisations indicate that they are satisfied with their customer satisfaction capability, only 9% of their customers rate customer experience at ‘advocacy’ level. Worryingly, just 5% of AI and robotics users say customers rate their experience at advocacy level, exposing the gap between emerging technologies and satisfaction levels.

 

This demonstrates that businesses need to create a smart strategy which bases AI on optimum data, organisations must learn to fill the gap between data management and integration, and prioritise an efficient data management platform. As it stands, more than half (62%) of data capture needs are defined and aligned to desired business outcomes, and just 19% have a dedicated team managing the company’s entire data lake. In fact, 18% have no data management strategy at all. Because of this, data is becoming increasingly difficult to manage. More than half (54%) of all teams are evaluating and learning how to use available data and over a third (35%) do not have the required data management skills or resources to do so.

 

An increasing number of organisations are moving towards the use of smart data to inform CX decisions but are often overwhelmed by this transformation. Half of businesses confirmed data analytics and data management will be one of the top three tech initiatives prioritised by the CX team. Analytics (61%) is expected to be the top factor in reshaping the CX industry within the next five years. This is closely followed by artificial intelligence (57%), service personalisation (48%) and technology integration (45%).

 

Overcoming business organisational structure challenges

Many organisations believe AI and automation is the future for creating operational efficiency, hyper personalisation and providing an effortless customer experience. Rules-based robotic solutions “are the preferred option both now and in the short term with AI being the top five year priority.”

 

The vast majority (81%) of organisations also believe customer operations will be positively impacted by AI and CX robotics in the future, followed by business insight and customer intelligence (66%) and workplace management/operational productivity (53%). However, the implementation of AI remains difficult. Looking forward, businesses must find a solution for the current lack of skills across the business, which is currently considered a challenge for more than half (58%) of organisations today.