
Technology Trends


By Natasha Dury
In his first-ever visit to the UAE, George Kurian, President and CEO of NetApp, brings fresh perspectives on the company’s expansion and innovation strategies in the Middle East. With the increasing demand for cloud computing, data management, and digital transformation across industries, Kurian’s visit signifies the growing importance of the region to NetApp’s global operations. In this exclusive interview, Kurian shares his vision for the future of data management, the company’s role in cloud transformation, and how NetApp plans to support the UAE and the wider Middle East in their digital journeys.
What are your initial impressions during this first visit to the UAE, and how does it align with NetApp’s broader regional strategy?
The UAE has made a lasting impression on me as an exciting, rapidly evolving market committed to innovation, particularly in digital transformation and cloud computing. The country’s vision for smart cities, AI, and sustainability perfectly aligns with NetApp’s mission to unlock the potential of data for businesses. This visit reinforces the Middle East’s importance in our global strategy. NetApp is deeply involved in the region with strong teams and key partnerships across industries like the public sector, oil and gas, healthcare, and financial services. The region is a significant contributor to our global revenue, and we are committed to supporting its digital future.
What role does NetApp see itself playing in the region’s ongoing digital transformation?
Cloud adoption in the Middle East is accelerating, and NetApp is uniquely positioned to support this transformation. Our role is to help organizations manage data efficiently across hybrid and multi-cloud environments. Our advanced cloud solutions enable businesses to optimize operations, increase agility, and drive innovation. We offer seamless data management and storage solutions, allowing enterprises to harness the power of their data—whether on-premises, in the cloud, or across multiple clouds. As companies move toward digitized operations, NetApp will remain a key partner in building scalable, secure, and robust data infrastructures.
How is NetApp innovating to stay ahead in AI, machine learning, and advanced analytics?
The future relies on AI, machine learning, and advanced analytics, and NetApp is innovating by developing intelligent data solutions that simplify storing, managing, and analyzing vast amounts of data. Our intelligent data infrastructure allows businesses to access and use their data seamlessly, no matter where it’s stored. Our recent advancements in data services enable AI and machine learning workloads to operate at scale, empowering businesses to make faster data-driven decisions.
How does NetApp differentiate itself in a crowded cloud solutions market, particularly in the Middle East?
NetApp stands out by providing integrated data management solutions that work across multiple cloud environments. We offer flexibility, allowing businesses to manage data in public, private, and hybrid clouds without sacrificing performance or security. Our partnerships with leading cloud providers like AWS, Google Cloud, and Microsoft Azure enable us to deliver optimized solutions that transform data into a competitive advantage, solidifying our leadership in the cloud market.
Can you share any upcoming initiatives or partnerships that NetApp is planning for the UAE and the wider Middle East?
We are closely collaborating with public and private sector organizations to accelerate digital transformation across industries. For instance, we are partnering with the oil and gas sector to drive efficiencies through better data management. In healthcare, we focus on secure, scalable solutions that enable providers to manage sensitive patient data effectively. We are also exploring partnerships with educational institutions in the UAE to foster talent in AI, data science, and cloud technologies.
With cybersecurity becoming increasingly critical as data grows in complexity and volume, what steps is NetApp taking to ensure data security and compliance for businesses in this region?
NetApp provides advanced encryption, multi-factor authentication, and stringent data governance frameworks to help businesses safeguard their data. Our cloud services come with built-in security features that ensure compliance with local regulations, including data sovereignty and privacy requirements. We also partner with cybersecurity experts to offer comprehensive protection against emerging threats.
What are the key trends shaping the future of data management and cloud solutions, and how is NetApp preparing to meet these future demands?
We are in the “Third Era” of data, where data is the key driver of innovation and growth. Key trends include the growing reliance on hybrid and multi-cloud environments, the increasing role of AI and machine learning in business decision-making, and the need for intelligent and automated data management solutions. NetApp is at the forefront of these trends, continuously innovating to make data more accessible, manageable, and secure.
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Amman, Jordan: The 3rd Digital Transformation Jordan Conference was inaugurated today by H.E. Mr. Ahmad Al Hanandeh Minister of Digital Economy and Entrepreneurship in Amman to explore the use of Advanced next-gen technology and global trends for the country’s future digital transformation at The Ritz Carlton Hotel & Residences, Amman, Jordan.
Held under the endorsement of the Ministry of Digital Economy and Entrepreneurship, the two-day Conference will be attended by Jordan’s senior government decision makers, industry leaders, leading international technology consultants and digital experts sharing their experience and knowledge to help drive digital transformation forward via technical workshops, fireside chats and interactive roundtable discussions.
This event also discussed the latest developments and best practices to improve operational efficiency to help transform Jordan’s digital society and economy through digital transformation.

Kuwait – October 2022: Under the sponsorship of the Central Agency for Information Technology (CAIT); the Kuwait Digital Transformation Conference takes place from the 2nd to the 3rd of November 2022, which aims to provide a national platform for Kuwait’s digitalization stakeholders and ICT experts, game changers, and leading international solution providers and consultants to discuss the latest plans and innovations in the country’s digital transformation journey, global best practices, and innovative solutions to overcome challenges faced in achieving a successful and secure digitalization.
With the participation of more than 250 IT executives and specialists, the two-day high-level international conference is set to address key advances and pressing challenges in Kuwait’s digital transformation journey through a series of insightful presentations and panel discussions from some of the Kuwait’s industry leaders.
Working to consolidate public and private sector efforts to achieve the “Kuwait Vision 2035”, there is a rise in investment in Kuwait’s ICT market which is expected to reach 10B USD by 2024 (Global Data). With access to accurate data, easier and timely communication, efficient services, informed decision making, digitalization can transform how governments and companies run their operations and services.

Haya Alwadani, Director General, Kuwait’s Central Agency for Information Technology (CAIT) said, “Kuwait’s Central Agency for Information Technology assumes many responsibilities; most notably, overseeing all IT projects and the mechanisms for pushing forward their development within the government sector, in addition to implementing and activating the e-government project across all government agencies, as well as managing the official electronic portal for the state of Kuwait. With a view to formulating a strategic framework for Kuwait’s digital transformation that keeps pace with the progress of digital transformation globally.”
“Conferences like Digital Transformation Kuwait gives great insights into realities and challenges, which positively reflects on improving the delivery of digital government services and contributes to upgrading of their levels, in order to enhance the efficiency of government performance. CAIT also plays a key role in enabling government entities to migrate to the cloud, powering the country’s digital transformation through training IT talent within the public sector, noting that the training component is one of the main tasks that CAIT undertakes through developing Integrated training programs, which enhances the skills of national competencies and supports building a balanced digital culture associated with sustainability in its mechanisms.” She added.
Ooredoo business, the trusted technology partner for business solutions will participate in the “Digital Transformation Kuwait Conference” as a headline sponsor. On this occasion Essa Al-Moosa, Executive Director of Business and Consumer Sales at Ooredoo Kuwait in a statement said “This sponsorship comes with Ooredoo’s strategy of being a leader in digital transformation. At Ooredoo, we aspire to continuously create products and services to enrich the digital transformation journey of our customers. Our efforts go in line with Kuwait’s 2035 vision “New Kuwait” that aims at strengthening the country’s digital infrastructure and achieving digital transformation.
Al- Moosa added, “We continuously aim to enrich people’s digital lives and keep them connected in this Digital era through the latest connectivity and security innovative solutions that provides businesses with more opportunities to accelerate their digitalization process of their business with the highest levels of security and the latest technologies through cloud and cyber security services. Ooredoo business will continue to provide the best distinguished digital services for companies to enrich their digital lives and enable them to keep pace with the acceleration occurring in the digital transformation.
Badih Hakim, SAP Managing Director for Kuwait, said, “SAP’s role as Government Digital Transformation Partner for this conference is aligned with our commitment to support Kuwaiti organizations to become intelligent enterprises that consistently apply advanced technologies within agile, integrated business processes. The conference enables us to highlight SAP’s comprehensive range of digital solutions that address the main challenges businesses face today, namely, building resilient supply chains, creating sustainable enterprises, and transforming in the cloud. Cloud transformation is particularly important in Kuwait as, in line with Vision 2025, businesses are increasingly keen to embrace cloud solutions at speed. RISE with SAP enables them to accelerate their journey, regardless of size or starting point.”
Supporting government digital transformation initiatives, the conference key themes will highlight updates on Kuwait 2035 Vision and national digital transformation plan, driving the country’s plan to transform into a digital society and economy, driving government performance through digital transformation, building a robust cyber security infrastructure to prevent attacks and protect digital assets.
Themes also include Digital transformation in the banking and financial sector, adopting advanced analytics to improve decision making, utilizing cloud computing to improve storage capacity and efficiency, improving healthcare through e-health and remote healthcare services and building Kuwait’s national digital capacity and ICT skills.
The event will be attended by experts working in areas of Information Technology, Digital and e-Transformation, Technology Innovation, Digital Research and Development, Smart and e-Services, Data Management and Analysis, Data Science, Cloud and Data Storage, New Technologies, HR & Shared Services, Operations, Customer Experience and Service Excellence and Quality.
The conference will have high profile attendees from different sectors including Ministries and Government Authorities, National Cyber Security Centers, Banking and Finance, Oil and Gas, Healthcare, Education, Retail, Telecom and Aviation and enhanced networking opportunities with stakeholders.
More than 25 experts from several ministries and industries will brainstorm on new ideas and discuss the roadmap for the future of digital transformation of the country to over 250 attendees at the conference.
This event is bringing experts together with digital solution providers to discuss the latest developments and best practices for digital transformation to improve operational efficiency. It will help industries involved to get access to key digital transformation stakeholders of ongoing and upcoming projects in Kuwait and get insights into their plans to invest in new technologies and spot opportunities.

Organized by UAE-IL tech zone, Taglit Birthright Israel Excel & Taglit Young Executive Forum, and partnered with the Aviram Foundation, the program aims to form strong personal and professional ties for future collaborations.
The UAE-IL tech zone, Taglit Birthright Israel Excel & the Taglit Young Executive Forum announced the launch of the T3 Leadership Program for Young Leaders in the Middle East aimed to merge various levels of knowledge and know-how between UAE, Israel, and Jewish communities abroad towards a common goal of creating the leaders of a new Middle East that see participants sharing their cultures and ecosystem knowledge to develop strong ties for future collaborations.
The program, partnered with the Aviram Foundation, will launch on November 20th, 2022, with four virtual meetings over one month, followed by a physical Summit in the UAE in January 2023.
The T3 program brings together a group of 40 young promising execs aged between 28 to 35 from the Global Birthright Excel alumni community & Young Executive communities Israel and the UAE, sharing their cultures and ecosystem knowledge to develop strong ties for future collaborations following the Abraham Accords, using tech as a vector.
“We are excited to bring this initiative to life and offer our Birthright Israel Excel alumni global community and the Taglit Young Executive Forum members a platform to deepen personal relationships with other alumni as well as young business leaders from the United Arab Emirates, learn about their culture, and explore opportunities to collaborate. We feel grateful to have the Aviram Foundation’s support and partnership allowing this program to happen.” Said Gidi Mark, CEO of Birthright Israel.
“The aim of the program is to create and maintain a layer of strong young leaders unified to nurture long-lasting and sustainable relationships in the region through education, cultural exchange, and diplomacy and turning it into a true success story for generations to come by addressing regional challenges using technology, business, and cultural collaborations,” said Noa Gastfreund, co-founder of UAE-IL tech zone who is producing the event alongside Israeli entrepreneur, Yarden Shalmor. Shalmor has spent the last two years in the UAE, connecting a generation of new leaders and technologies across both markets.
An ongoing follow-up will be ensured with the groups, while the second cohort of participants will be selected for the year after. Ultimately, the T3 alumni network will gather year after year in both countries to share their work and garner cutting-edge ideas and ties to keep building the strong Middle East.
The program is allowed through the support of the Aviram Foundation, whose founder Ziv Aviram represents Israel’s biggest IPO to date, selling the company he co-founded, Mobileye, for $15.3B. Co-founder and Co-chairman of one of Israel’s health tech unicorns, OrCam, since 2021, Aviram set up the Aviram Foundation with his four children. The foundation reflects the family’s worldview and values – a combination of innovation, social involvement, and providing opportunities to improve the daily reality of the citizens of Israel and the Middle East; these days and in the future.
“We founded our family foundation with a sense of duty and commitment to leverage people ventures and solutions that have the power to change our day-to-day reality by providing professional, educational, and financial resources. We see the T3 Leadership program as a great opportunity to form a strong community of young managers that will deliver the change and create a bridge of peace in the MENA region through the business world”. Said Ziv Aviram, Founder & President of the Aviram Foundation.
Usually based on a bilateral format, Birthright Excel, the Taglit Young Executive Forum and UAE-IL tech zone decided to partner on what is now becoming a true vector of peace: a triangular exchange allying the Global Excel and Young Executive Forum communities, the UAE and Israel.
“We are bringing some of the most successful founders and entrepreneurs to address our cohorts as their contribution in the world of tech and diplomacy is the inspiration our region longs for and needs. We are eager to see what will come out of these group collaborations, not only in the program’s context but mostly over the next few decades, as this is truly what we are aiming to achieve here, to create a group of leaders tearing down the usual barriers we were used to in our region” added Noa Gastfreund.
With the historical moment the Middle East is going through, “the door is now open” to merge various levels of knowledge and know-how towards a common goal: creating the leaders of a new Middle East in the making. The one and half hour sessions will see top-tier business leaders from the region addressing participants and sharing valuable experiences and insights.
Applicants can register here until October 24th.
By Harish Chib, vice president, Middle East & Africa
REvil, also known as Sodinokibi, is a widely used, conventional ransomware-as-a-service (RaaS) offering that has been around since 2019. Criminal customers can lease the REvil ransomware from its developers, adding their own tools and resources for targeting and implementation. As a result, the approach and impact of an attack involving REvil ransomware is highly variable. This can make it hard for defenders to know what to expect and look out for.
The following information may help IT admins facing or proactively concerned with the impact of a REvil ransomware attack. The findings are based on insights from the Sophos Rapid Response team, which has investigated multiple cyberattacks involving REvil.
The first thing you need to do is determine whether the attack is still underway. If you suspect it is, and you don’t have the tools in place to stop it, determine which devices have been impacted and isolate them immediately. The easiest option is to simply disconnect from all networks. If the damage is more widespread than a few devices, consider doing this at the switch level and taking entire network segments offline instead of individual devices. Only shut down devices if you can’t disconnect the network.
Second, you need to assess the damage. Which endpoints, servers and operating systems were affected, what has been lost? Are your backups still intact or has the attacker deleted them? If they are intact, make an offline copy immediately. Also, which machines were protected? They’ll be critical in getting you back on your feet.
Third, do you have a comprehensive incident response plan in place? If not, you need to identify who should be involved in dealing with this incident. IT admins and senior management will be required, but you may also need to bring in outside security experts and consult with cyber insurance and legal counsel. Should you report the incident to law enforcement and/or inform data protection authorities? There is also the question of what information you should give to employees, many of whom are likely to find a similar ransom note on their desktop.
Last, but definitely not least: you’ll need to contact these and other key people, such as customers, to let them know what’s happening, but the attackers may be eavesdropping so don’t use your normal channels of communication. If the intruders have been in your network for a while, they’ll probably have access to email, for instance.
There are some proactive steps you can take to enhance your IT security for the future, including:
Dealing with a cyberattack is a stressful experience. It can be tempting to clear the immediate threat and close the book on the incident, but the truth is that in doing so you are unlikely to have eliminated all traces of the attack. It is important that you take time to identify how the attackers got in, learn from any mistakes and make improvements to your security. If you don’t, you run the risk that the same adversary or another one might attack again in the future.
By: Tuhina Goel, Director of Product Marketing at Nutanix
Cybersecurity Ventures predicts[1] that Ransomware will cost its victims around $265 billion (USD) annually by 2031. Businesses will face a new attack every 2 seconds as Ransomware perpetrators progressively refine their malware payloads and related extortion activities. The data clearly suggests that it is not the question of if, but when a business is attacked by ransomware.
Shared storage has been an especially rich target for cybercriminals to hijack valuable customer, financial or sensitive information and extort payment in return for access to the data. Hence, revving up ransomware defense is a top priority for CIOs and other business leaders who are actively looking for storage security strategies against malicious cyber-attacks.
Ransomware is a type of malware that attacks storage systems by encrypting user file shares and volumes. Victims are denied access to the encrypted data and make the data unrecoverable without paying a ransom for a decryption key. There is substantial uncertainty that even if the ransom is paid that the data will be restored or that the attack is ended.
Ransomware attacks cannot be detected by antivirus software or firewalls and cause tremendous losses, including lost productivity costs, forensic investigation costs, data restoration costs from backup, and the costs of hiring emergency consultants and crisis managers.
What businesses need is a cyber-security and Ransomware protection plan that is integrated with the storage system to detect, prevent, recover, and analyze cyber-attacks so that structured and unstructured data is protected, no matter where the data resides.
Nutanix Files Offers Integrated Ransomware Protection
The Nutanix Files software-defined storage solution has integrated Ransomware protection to help customers secure unstructured data. The latest version, Files 4.1, offers improved network isolation with network segmentation, better resource management with enhanced multi-network support, enhanced security with WORM support and Ransomware detection.
When combined with our Nutanix Data Lens SaaS-based data management and governance application, Nutanix Files delivers a full spectrum of Ransomware protection aligned to key defense-in-depth and critical cybersecurity initiatives like a Zero Trust Architecture (ZTA) spanning the NIST Cybersecurity Frameworks of Identify, Protect, Detect, Respond and Recover.
[1] https://cybersecurityventures.com/global-ransomware-damage-costs-predicted-to-reach-250-billion-usd-by-2031/
Aerodyne Group will take over its operations and use the building as its second global headquarters
The Malaysia Pavilion at Expo 2020 Dubai has been renamed Malaysia’s Technology and Innovation Hub to be a part of Expo City Dubai in UAE.
After the pavilion was decommissioned, officials from the Ministry of Science, Technology, and Innovation (MOSTI) handed it over to Aerodyne Group in a ceremony commemorating Malaysia’s participation in the expo’s five-year legacy programme.
The pavilion will be run by the Aerodyne Group, which will use it as their second international headquarters. Aerodyne Group, which is ranked first in the world by DII’s Drone Service Provider Ranking 2021, is a perfect match for the five-year legacy programme.
MOSTI spearheaded Malaysia’s participation in Expo 2020 Dubai, with the Malaysian Green Technology and Climate Change Corporation (MGTC) serving as the implementing agency. From October 1, 2021, to March 31, 2022, the Rainforest Canopy Pavilion, a 1,234 square metre, two-and-a-half-story structure, welcomed over a million visitors.
Malaysia is one of the pavilions selected to participate in the Expo’s five-year legacy programme, during which its structure will be repurposed and remain at Expo City Dubai, a “tech-enabled city of the future.”
“Malaysia is proud and honoured to be part of Expo City Dubai and will leverage opportunities at the centre envisioned to be a global hub for creativity and a model for cities of the future.
“We are excited to be part of the ‘most beautiful ambitions of Dubai’ as announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
”We congratulate the people and Government of Dubai on its new chapter and look forward to the opening of the city on 1 October 2022”, said MOSTI Secretary-General Datuk Zainal Abidin Abu Hassan, who is also the Commissioner-General of Malaysia for Expo 2020 Dubai.
In terms of the advantages Malaysia will gain from participating in the programme, he stated, “The UAE is also a major hub in the West Asian region, which serves as a gateway for Malaysian companies to explore new markets. Therefore, our participation in the 5-year-legacy programme can also help facilitate Malaysian companies’ access to the global market and highlight Malaysia’s comprehensive ecosystem, support, and infrastructure to investors.”

Throughout the expo, Malaysia held weekly thematic trade and business programmes, led, and supported by 21 ministries, 70 agencies, and five state governments, promoting Malaysian innovations, products, and services.
“Through the concept of public-private partnership, MOSTI, together with the Ministries, Government Agencies and State Governments that focus on technology development, will continue to promote activities and market products and services to the UAE market.”
“The technology and innovation hub will also serve as a “soft landing zone” for the commercialisation and infusion of viable technology-based products and services for the Middle East regional market,” he added.
Zainal Abidin also said that Aerodyne’s success internationally serves as an inspiration to Malaysian companies and will encourage more businesses to enter the global market, particularly in the fields of technology and innovation.
“The Malaysia Pavilion will serve as a platform for the government to strengthen and intensify its agenda forward and to encourage more start-ups and tech-base companies to go global. We are indeed very excited to see the ripple effect of this 5-year legacy on our industries,” he said.
Meanwhile, Aerodyne Group is enthusiastic to carry the torch for Malaysia in demonstrating the country’s commitment to sustainability and charting a future path.
“Through our tools, we want to push the world and ourselves to make more sustainable choices. It is an honour to be entrusted with Malaysia’s net-zero carbon pavilion.
“The strategic location of Dubai plays a vital role in expanding the reach of Aerodyne’s services and placing drones centre-stage at the global level. We envision that the pavilion will become a hub for all things drones, a conduit for innovation, a space for all drone enthusiasts, and a place for excellence,” said Aerodyne founder and group CEO, Mr. Rabih Bou Rached.
UAE-based Medad Technology is demonstrating its “misting” technology and game-changing ultrasound nicotine delivery device, NEB Mist, at the 2nd annual World Vape Show, which will run until June 18th at Dubai World Trade Centre.
Under the theme ‘Ultrasound is the Future of Nicotine Delivery’, Chief Technology Officer of Medad Technology, Prof. Imad Lahoud, will showcase NEB Mist – an ultrasound-based alternative to tobacco and e-cigarettes which produces no detectable carcinogenic agents known to cause smoking-related diseases.
The EU’s Tobacco Products Directive and the UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) have extensively tested and analyzed NEB Mist emissions and confirmed the absence of carbonyls in the mist it produces. The device has been licensed by both organizations which is also registered locally with Emirates Authority for Standardization and Metrology (ESMA).
Part of a panel discussion on Vaping Research and Public Health on June 16, Prof. Imad will highlight the benefits of replacing heat with ultrasound for nicotine delivery, and the opportunity this presents to reduce harm and save lives.
Medad Technology has invested US$50 million over the past four years to develop, manufacture, and test its ultrasound technology, and secure regulatory approval in the UAE and international markets. The company plans to invest a further US$100 million over the next three years in clinical trials, smoking cessation research and product development across its other sectors.

Mohammed Alshaiba Almazrouei, Chief Executive Officer of Medad Technology, said: “At Medad Technology, we are committed to developing and investing in technologies that improve public health and quality of life. Through our patented ultrasound technology, we aim to not only reduce harm caused by tobacco smoking and e-cigarettes, but also encourage people to stop smoking completely. At the World Vape Show, we look forward to showcasing the world’s first ultrasound nicotine delivery system (UNDS) with zero carbonyls.”
Standard electronic nicotine delivery systems (ENDS), and other reduced-risk alternatives to tobacco smoking, rely on electronic heating elements such as heated coils to create a vapor which releases chemicals known to cause smoking related diseases. In contrast, NEB Mist uses ultrasound to aerosolize a liquid containing pharmaceutical-grade nicotine into a mist. By using vibrations instead of heat, the harmful carcinogenic agents commonly found in cigarettes and e-cigarettes are undetectable.
Additionally, NEB Mist ensures the safest experience possible by capping each inhalation to a maximum of five seconds, ensuring no heat is generated from excessive vibrations and preventing harmful chemicals from being produced. Its smart technology detects overheating at any point and blocks the device, sending the user a push notification advising them to take a break.
As a smart device, NEB Mist features a one-time programmable (OTP) chip. This not only prevents the use of counterfeit liquids with potentially dangerous ingredients but also enables authentication and device activation to prevent underage usage. NEB Mist has a dedicated mobile app which is the first-of-its-kind to be approved on the Appstore globally. It connects to the device and provides usage data, allowing the user to monitor their habit and potentially reduce their nicotine intake.
Speaker: Mohammad Al Abbadi- Executive Manager- Alliance Traffic System
Technology has revolutionised the way we live our lives. Over the last decade, technology has played a major role in many fields, including mobility and transportation. While driverless vehicles and flying taxis have received massive media coverage and breakneck traction from pros and novices alike, one of the areas where road transportation innovation has had the most impact is road safety.
Innovation with the aid of new technology is one of the most significant components for improving operations and safety in the road transport business. Technology is disrupting industries across the globe, bringing solutions to reduce the fatal accident rates on the roads to zero and to make operations more time and cost effective, and solving problems in new and innovative ways.
Better and safer lifestyle for drivers
In addition to improving automobiles, technology is also being utilised to improve driver lifestyle and efficiency. Alliance Traffic Systems, a total solutions provider of cutting-edge intelligent transportation systems, traffic management, and Artificial Intelligence Enforcement solutions, is investing massively to enhance drivers’ lifestyle through many innovative ways.
To boost skill development, Alliance invests in the most up-to-date roads security and safety tools, with the objective of making road commute safer.

The prospect of automation
It’s hard to overlook the opportunities brought about by automation when it comes to road safety innovation. We are already seeing elements of the automation puzzle fall into place as the reality of driverless automobiles approaches. However, one of the most difficult challenges is gaining the trust, support, and understanding of other road users and the public. Along with legislative and infrastructure changes, public education campaigns will be required for the deployment of self-driving vehicles. But more important, to enhance the safety of current roads in order to reach the level of having solid foundations for new technologies implementation.
Additionally, new AI Radars technology, which is fast changing every facet of life, provides a safer, smarter, and enhanced lifestyle at a reasonable cost that exceeds industry standards in ease and security, from safe and smart cities to connected living. Smart Radars integration is enabling a more powerful, efficient, and secure future for safety, automotive, transportation, security, and other industries.
Cooperation is the way to a thriving industry
In the short term, embracing technological innovation will help modernise the sector and make it safer. As demand for driverless vehicles and radars grows, road safety must evolve, with developing technologies like platooning systems playing a cardinal role in the long run.
Every stakeholder in the sector must work together to harness the opportunities offered by innovation, but this will take time and buy-in from everyone, including governments and regulators, who must ensure the industry has the necessary legislative and regulatory environment to make the desired impact. Technology and innovation are proven to bring extensive benefits to road safety, but these benefits will only be realised if all actors in the industry have access to these opportunities.