6th Science Centre World Congress attracted more than 400 delegates from 56 countries including the Middle East

The 6th Science Centre World Congress recently held in Cape Town South Africa concluded successfully attracting more than 400 delegates from 56 different countries including UAE, Kuwait and Saudi Arabia. The Congress chaired by MTE Studios, Director of Imagineering Professor Mike Bruton was hosted by the Cape Town Science Centre; the Southern African Association of Science and Technology Centres; and the North Africa and Middle East Science Centers Network.

With the theme ‘Science across Cultures’, the Congress comprised 5 plenary sessions, 55 concurrent sessions, as well as poster sessions, workshops, science cafés, demonstrations, talk shops, commercial and NGO displays, and visits to local cultural institutions. Ludo Verheyen, CEO, MTE Studios and Professor Bruton were part of the concurrent sessions addressing science centre and museum professionals from around the world at the Congress where the consultancy firm also had its presence at the exhibition running parallel to the event. MTE Studios was also a major corporate sponsor and contributed significantly to the success of the Congress.

“We are proud to be associated with such a high profile event which provided a comprehensive overview of strategic thinking in the science centre community,” said Ludo Verheyen, CEO, MTE Studios. “Our Imagineering Director, Professor Bruton chaired the Congress which was a perfect platform for delegates to meet from all corners of the globe to discuss issues facing science centres and the important role that science centres can play in increasing public engagement in science and technology. We are delighted to learn that Professor Bruton has been invited to serve on the international organizing committee for the 7th Science Centre World Congress to be held in 2014.”

The 6SCWC was widely acclaimed to be the best Science Centre World Congress held so far. Science Centre World Congresses are held every three years. The last event was convened in Ontario Canada (5SCWC); the 7SCWC will be in the form of a Summit and will be held in Belgium in 2014.  This year’s event continued the dialogue from previous world gatherings assessing the impact of science centres worldwide and formulating plans to ensure that they continue to play a constructive role in addressing global issues at the interface between science and society.

Highlighting the importance of events like the Congress, Professor Bruton said, “Globally, science centres and interactive museums have taken the lead in hands-on, inquiry-based learning, and have achieved a high trust rate for the accuracy of the information that they communicate. They focus on promoting dialogue and debate while learning, and on deriving explanations, rather than just providing answers, for important scientific discoveries and phenomena. They endeavour to promote social engagement across generations and cultures as well as an ethos of lifelong learning.”

“Each year, over 310 million people actively participate in the in-house and outreach science engagement programmes organized by over 2500 science centres in more than 90 countries and administrative regions. These science centres recognize that the three pillars of interactive science engagement are science knowledge, hands-on interaction, and dialogue and the co-creation of experiences with scientists and the public. Thus there is a need for improved dialogue between scientists and the public during the course of the scientific process that leads to societal change. I am honored and excited to be invited to be on the International Programme Committee for the upcoming 7SCWC,” concluded Bruton.

At the 6th Science Centre World Congress, leaders of science centres and museums worldwide resolved to:

•Encourage the establishment of science centres and museums in parts of the world where they are lacking.

•Support a policy of investment in science, technology and innovation in response to global economic and financial challenges.

•Partner with formal education, arts, business, policy makers and media where relevant.

•Strive to address cross-generational science- and technology-related problems that are relevant to local, regional and global communities, and to develop programmes that allow the general public to contribute actively to the resolution of these problems.

•Continue to develop programmes that promote awareness of the multi-cultural roots of science and the value of indigenous knowledge systems.

•Continue to develop partnerships to promote science awareness and engagement across cultural, political, economic and geographical boundaries.

•Conduct further research that measures the efficiency and effectiveness of their programmes, and to act on this information in order to improve their efficiency and impact.

•Further promote dialogue between scientists and the general public so that public opinions on science and technology can be heard and incorporated into decision-making processes.

•Further promote creativity, invention and innovation that leads to more sustainable life styles.

•Work together to ensure that they share their joint experience and knowledge of the most effective methods of engaging with science and technology with other local, regional, national and international bodies that promote science and technology awareness.

Plans to achieve these resolutions will be developed, as appropriate, at institutional, national and international levels. At the 2014 Science Centre World Summit, to be held at Technopolis in Mechelen, Belgium, in 2014, science centres and museums shall assess the extent to which they have, as individual institutions and collectively, achieved the goals set out here.

For further information, please contact Shereen Shabnam on +971 507690087

MTE Studios, Professor Mike Bruton to Chair the 6th Science Centre World Congress

Over 380 delegates from more than 60 countries including UAE, Kuwait and Saudi Arabia to attend the Congress

Dubai and Cape Town based MTE Studios, a consultancy firm specializing in themed architecture and interactive exhibitions, well known for their turnkey themed projects and world-class installations in science centres and museum galleries worldwide, is honored to announce that their Director of Imagineering, Professor Mike Bruton, will chair the upcoming 6th Science Centre World Congress to be held in Cape Town, South Africa from September 4 to 8, 2011.

Ludo Verheyen, CEO, MTE Studios and Professor Bruton will be part of the concurrent sessions addressing science centre and museum professionals from around the world at the Congress where the consultancy firm will also have a team available at the exhibition running parallel to the Congress.

“The Science Centre World Congress is held every three years in a different continent. It is the main gathering of science centre professionals in the world and has three main goals: to assess the status of science centres worldwide and plot the way forward, to facilitate strategic discussions on new challenges and opportunities for science centres, and to promote the growth of science centres in the region in which the World Congress is being held. The 6th Science Centre World Congress in Cape Town, South Africa, will be attended by over 380 delegates from more than 60 countries, including delegates from the UAE, Kuwait, Saudi Arabia and various Muslim countries in North Africa. In addition, a three-day Capacity Building Workshop will be held before the main Congress to develop the skills of science centre professionals in Africa and the Middle East. MTE Studios is delighted to be a supporter of this exciting and inspiring event.” said Professor Bruton.

Recognized as one of the world’s leading museum and science centre professionals, Professor Bruton, along with his peers, will explore the relevance of the concept of the third paradigm museum, highlight the importance of building communities through science, investigate the role of science centres in the present environment, and discuss whether the science centre movement is colonialist. Ludo Verheyen with fellow delegates will highlight the opportunities created by acknowledging the multi-cultural roots of science and technology at the sessions.

“We’re honored that our Imagineering Director, Professor Bruton will be chairing one of the most prestigious events, a gathering that directs strategic planning for the worldwide science centre movement. It is a perfect platform for delegates to meet from all corners of the globe to discuss issues facing science centres and the important role that science centres can play in increasing public engagement in science and technology,” said Verheyen.

With the theme “Science Across Cultures”, the 6th Science Centre World Congress will encourage reconciliation between different cultures and a greater appreciation of the role that science centres can play in highlighting each culture’s unique contributions to science, technology and science education. In the plenary sessions, an international range of speakers will challenge the status quo and propose challenging new ideas. Sixty concurrent sessions on a range of challenging and inspiring topics will provide a comprehensive overview of strategic thinking in the science centre community today.

MTE Studios, creators of the ‘1000 Years of Knowledge Rediscovered’ permanent exhibition on display in the Ibn Battuta Mall in Dubai have also played a major role in the design, manufacture and installation of numerous interactive exhibits at the Topkapi Palace in Istanbul, Turkey, and recently delivered a turnkey science museum for the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia. The company is also known worldwide for their global travelling exhibition, ‘Sultans of Science’, celebrating the contributions of Muslim scholars in science and technology during the Golden Age of the Islamic World.

The exhibition has been showcased at the MTN Sciencentre in Cape Town, South Africa; the Liberty Science Center in New Jersey, USA; Ontario Science Centre in Canada and The TELUS World Of Science in Edmonton, Canada. Due to popular demand, the exhibition will soon be hosted at The Tech Museum in the United States. In addition to the design of galleries and the development, design, prototyping and manufacture of exhibitions, MTE Studios also offers operational planning and training for science centres and museums.

– ENDS –

Unique Experience Centres on the rise in the region

MTE Studios, market leaders in turnkey Museums and Science Centres to showcase at Cityscape Abu Dhabi 2011

MTE Studios, market leaders in delivering turnkey experience centres and tailor made interactive exhibits and sculptures will be participating at the upcoming ‘Cityscape Abu Dhabi 2011’, which will run from April 17 – 20, 2011 at Abu Dhabi National Exhibition Centre (ADNEC). The firm will showcase its unique design services in the area of architecture and turnkey museums and science centres in hall 6 at stand 6E38.

Numerous heritage experience centres planned for the region require expertise in customized architectural services. Recently in Saudi Arabia and Qatar, there’s been accelerated activity related to such developments and is picking up momentum in the rest of the region. With its handful of museum projects such as the Louvre and Guggenheim leading the way, Abu Dhabi has already indicated in a relatively short span that such initiatives raise a destination’s profile among the global audience.

“Public sector infrastructure projects are paving the way to provide state-of-the-art museums, science centres, schools and hospitals for the regions rapidly growing population. MTE Studios, the leader in delivering turnkey museums and science centres seeks to leverage on increasing museums and science centres projects in the region,” said Ludo Verheyen, CEO of MTE Studios.

MTE Studios will highlight their expertise at the event in projects like Experience Centres – Museums and Science Centres, Retail Environments, Theme Parks, Family Entertainment Centres and Sustainable Communities of the future. The company will also showcase its scope of services including Master Planning, Life-Scape Architecture, tailor made Interactive and Functional Sculptures and Project Management.

As lead consultants for premium projects, MTE Studios has a portfolio of world renowned projects in the UAE and Saudi that include the recently completed Museum of Science and Technology in Islam (MOSTI) at the King Abdullah University of Science and Technology in Saudi Arabia. The firm has led major projects in the UAE and beyond, including the design of the magnificent Ibn Battuta Mall, Mercato Mall, Pearls of Arabia, conceptualising the masterplan for Dubailand and providing products and services such as activity zones, multimedia, interactive applications that enthrall the viewer and inspire the gaining of knowledge through fun and experimentation.

Press release issued on behalf of MTE Studios FZ LLC. For further information, please contact Shereen Shabnam on 0507690087/0504828177/shereen@mtestudios.com Or Shamim Kasmani on 0503461538/ shamim@mtestudios.com

Media Information
MTE Studios is a specialized consultancy firm focused on themed architecture and interactive learning experiences. The firm designs, prototypes and manufactures inspiring interactive exhibits for science centers, museums, shopping malls and corporate environments. 

MTE Studios translates unique residential, commercial, educational and leisure projects into stimulating lifescapes.  Its scope of services ranges from creating a storyline, concept and detail design, documentation, project management and art direction during construction. MTE’s portfolio of completed projects includes museums, shopping malls, theme parks, FEC’s and residential developments. 

With offices in Dubai, UAE and Cape Town, South Africa, MTE Studios has an interdisciplinary team of over 50 specialists, including architects, art directors, artists, engineers and interactive designers from over 12 countries. Visit www.mtestudios.com for more information

Additional Resources
To view our latest projects click on the following links:

*MOSTI Video
http://www.sultans-of-science.com/videos/index_dynamic/Corporate/list/179/detail/

*Sultans of Science Video 
http://www.sultans-of-science.com/videos/index_dynamic/Corporate/list/178/detail/