Nationwide competition puts young talent of mixed nationalities on the spotlight and attracts over 15,000 entries annually

Mushrif Mall is launching the 4th edition of the annual Talentology 2020, the biggest talent show in Abu Dhabi that is renowned to support young talent in building their confidence and stimulating growth in the creative industry.

Registration for entries are open from 1^stJanuary to the 15^thof January 2020online on www.mushrifmalltalentology.com. From the 12th of February, the profiles will be posted on a website and online voting closes on February 28^th at midnight.

There are two age categories for the competition – 9 to 14 years (for kids) and age 15 and above (adults) and participants can upload their talent details which mall management along with Event Company will scrutinise to select 700 entries. Twelve finalists will then be further selected and informed following which an AV company will make a portfolio for finalists.

There will be kids live performances on the27^thFebruary and adults live performances on the 28^thof February where finalists will be performing on stage in the evenings from 6pm to 9pm.

Selected twelve contestants will again perform at the grand finale on the 29^thof February showcasing various artistic performances and judged for appropriate artistic attire, stage presence and presentation when the winners will be announced.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “As an annual event, Talentology is a brainchild of Mushrif Mall that provides our younger generation a platform to showcase their talent, build their confidence and brings the community together to celebrate the diversity and ingenuity of our children.”

“By motivating young talent to explore the realms of performing arts, artistic design, robotics, virtual reality and other creative mediums, we help develop their talent further, offer support to winning entrants and celebrate their achievements,” continued Aravind.

Talentology attracts over 10,000 registrations from mixed nationalities but only 18 finalists are selected with three winners. The grand finale winners receive AED 5,000/- worth of mall vouchers and all finalists will get AED 1,000/- mall vouchers.

Talentology is an energy packed competition organised by Mushrif Mall for talented youth with a passion for success. The Mall recognizes the role the young play in society and Talentology helps promote unity in the community, assists in gaining self-confidence and provides an unforgettable experience of being part of a memorable event.

Shopping malls in Lulu Group’s Line Investments & Property LLC portfolio in Abu Dhabi and Al Ain have planned a wide range of fun activities and events during the festive season leading up the New Year celebrations.

Mr. Wajeb Al Khoury, Director of Line Investments and Property LLCsaid, “We achieved numerous milestones this year and have planned an exciting festive season filled with shopping, dining and entertainment across our eight malls and look forward to an even better 2020 as we welcome new partners, retailers as well as visitors from every age, culture and background.”

Al Wahda Mall will have a Winter Wonderland Parade on the 24^thof December and continue the festive celebrations with different entertainment activities each day until the 4^thof January. Mall activities include activations with Santa and elves, Wonderlanders, LED Drummers, Toy Soldiers and Ginger Elves.

Khalidiya Mall will be having Season 3 of the much-awaited winter themed Toy Factory winter castle from the 25^th of December until the 25^th of January 2020. There will be entertainment performances by international artists for Christmas and New Year and kids can donate toys for the needy. Kids can also learn how to make toys at a workshop during this period.

Mushrif Mall will be having a winter display at the mall from the 16^thof December till mid of January and a Spin and Win contest in the last week of the year.

Al Raha Mall in Abu Dhabi will have festive decorations on 25^thof December, Al Raha mall and Orange Wheels will have kids’ activities that include Arts & Crafts, Festive Face Painting, Balloon Bending, storytelling and festive music from 6pm to 9pm.

In Al Ain, Barari Outlet Mall will have kids’ activities with Roaming characters, stilt walkers, mascots and balloon bending during the weekends and well as mall wide sales from the 26^thDecember 2019 till February 8^th2020. Mazyad Mall will have Santa Claus visiting from the 22^nd to on the 24^thof December in the evenings from 7pm to 9pm. Families will have photo opportunities with Santa Claus.

Al Foah Mall in Al Ain will have kids’ activities with roaming characters, mascots and balloon bending in the weekends leading up to the New year as well as attractive winter sales.

Madinat Zayed Shopping Centre will be having Santa Claus, various roaming activities, with live band, mascots, Balloon twisters, clowns and face painting during the festive period.

Shopping malls in Lulu Group’s Line Investments & Property LLC portfolio in Abu Dhabi and Al Ain have planned exciting events and attractive sales during the RAD Winter’ campaign in collaboration with DCT Abu Dhabi from 26th December 2019 to 8th February 2020.

The participating malls in the RAD Winter Season Campaign include the Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall and Souk Madinat Al Zayed in Abu Dhabi plus the Barari Outlet Mall and Al Foah Mall in Al Ain.

Mr. Wajeb Al Khoury, Director of Line Investments and Property LLCsaid, “Our RAD campaigns entice shoppers to the mall and leads to a higher footfall as we deliver the best shopping, dining, events and promotions across our malls in Abu Dhabi and Al Ain.During the RAD winter sales, mall patrons will also enjoy irresistible offers, special discounts and win prizes in our malls as part of the promotion.”

“As part of our ongoing commitment to provide unparalleled retail offerings and experiences to the capital’s residents and visitors, we are launching the Retail Abu Dhabi Winter Season, anchored by a unique programme which will give shoppers a once-in-a-lifetime opportunity to own exclusive items for the price they want,” said Ali Hassan Al Shaiba, Executive Director of Marketing and Communications at DCT Abu Dhabi. “This will be in addition to the wonderful shopping experience that customers will enjoy as part of the festive offers that over 1,000 retailers will provide this winter season.

For every AED 200 spent at any of the malls, customers of Line Investments Property LLC malls will have access to the “Global Pool’ of prizes by visiting http://www.bestinyourmall.aeand registering online. Customers stand to select prizes of their choice and bid after validating their spend at the Mall’s customer service desk and getting the number of bids they can activate based on their spend. Winners will be selected via a randomizer.

The malls under the Line Investments & Property portfolio will further enhance the campaign with exceptional retail experiences and events.