Category: Press releases

In 2050, Michelin tires will be 100% sustainable

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Inspired by the VISION concept tire introduced in 2017, an airless, connected, rechargeable and entirely sustainable solution, the Michelin Group is committed to making its tires 100% sustainable by 2050.

Today, nearly 30%* of the components used in the manufacture of tires produced by the Michelin Group are already made from natural, recycled or otherwise sustainable raw materials.

A Michelin tire is a high-tech product comprising more than 200 ingredients. The main one is natural rubber, but the many ingredients also include synthetic rubber, metal, fibers and components that strengthen a tire’s structure, like carbon black, silica and plasticizers (resins, etc.). Incorporated in perfect proportions, these materials interact to deliver an optimal balance of performance, driveability and safety, while steadily reducing the tire’s environmental impact.

Michelin reveals how to make a tire 100% sustainable

Check out the video showing you the recipe

An objective being met with powerful R&D capabilities….

Michelin’s maturity in materials technology stems from the strength of its R&D capabilities, which are supported by 6,000 people working in seven research and development centers around the world and mastering 350 areas of expertise. The commitment of these engineers, researchers, chemists and developers has led to the filing of 10,000 patents covering tire design and manufacturing. They work hard every day to find the recipes that will improve tire safety, durability, ride and other performance features, while helping to make them 100% sustainable by 2050.

….and bold partnerships with innovative companies

Michelin is also aware that the speed and nature of innovation requires new forms of cooperation, which is why it has forged partnerships with innovative companies and start-ups whose advances offer unlimited prospects. The developed technologies go well beyond the world of tires and could be used in other industries, enabling them to benefit as well from recovered raw materials that are infinitely reusable. These technologies will also make it possible to recycle polystyrene and recover carbon black or pyrolysis oil from used tires.

Axens and IFP Energies Nouvelles, the two companies that are spearheading the BioButterfly project, have been working with Michelin since 2019 on producing bio-sourced butadiene** to replace petroleum-based butadiene. Using the biomass from wood, rice husks, leaves, corn stalks and other plant waste, 4.2 million tonnes of wood chips could be incorporated into Michelin tires every year.

Signed in November 2020, the partnership between Michelin and Canada-based Pyrowave can produce recycled styrene from plastics found in packaging, like yogurt pots and food trays, or in insulating panels. Styrene is an important monomer used to manufacture not only polystyrene but also synthetic rubber for tires and a wide variety of consumer goods. Eventually, several tens of thousands of tonnes of polystyrene waste could be recycled back into its original products as well as into Michelin tires every year.

The revolutionary process developed by French startup Carbios uses enzymes to deconstruct PET*** plastic waste into its original pure monomers, which can be infinitely recovered and reused to make new PET plastics. One of these recovered plastics just happens to be the polyester yarn used in tire manufacturing. Some four billion plastic bottles could potentially be recycled into Michelin tires every year.

Lastly, Michelin announced in February 2021 that it will launch the construction of its first tire recycling plant in the world with Enviro.  This Swedish company has developed a patented technology to recover carbon black, pyrolysis oil, steel, gas and other new, high-quality reusable materials from end-of-life tires. It will enable everything in these tires to be recovered and reused in several types of rubber-based production processes.

Michelin also supports the circular economy, as attested by its participation in the European BlackCycle consortium. This project, which is coordinated by the Group and financed by the European Union, brings together 13 public and private-sector partners to design processes to produce new tires from end-of-life tires.

#ShereenShabnam #Automotive #Motoring #Emirates #UAE #AllAboutWheels #drive #mydubai #horsepower #speed #engine #cars #ShereenBehindTheWheel

Anker Innovation reveals exclusive deals for Amazon Prime members

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Prime Day sales on Anker products starts at midnight on Monday June 21, and continues for 48 hours where members enjoy free international shipping with no minimum purchase

Anker Innovation unveils exclusive deals for Amazon Prime members in the UAE from midnight on Monday June 21 for 48 hours to Tuesday 22nd of June 2021 where shoppers can enjoy free International shipping with no minimum purchase. Anker will have offers on all its brands including eufy, eufySecurity, Soundcore, Nebula and Anker charging products.

Some of the best Prime Day deals members can expect from Anker include the following:

eufy Security eufyCam 2

Designed to protect your home as well as your wallet, eufyCam 2 is a one-time purchase that combines security with convenience. It is a wireless Home Security Camera System with 365-Day Battery Life (with one charge) and comes with features that include HD 1080p for clear crystal footage, IP67 Weatherproof that withstands all weather conditions, state of the art Advanced Night Vision and is compatible with Amazon Alexa and Homekit.

The 3-Cam Kit comes with 3 cameras & a home base and does not bind users to a monthly fee which means a one-time purchase that combines security with convenience. eufy Security products store, process, and calculate user data locally using AES 256 military grade encryption.

In eufyCam 2, the Smart Image Enhancement feature gives a clearer, brighter view of the people in-shot while the built-in AI technology identifies and focuses on the human in the image.

The Instant Mobile Alerts notifies users in seconds when suspicious motions are detected while Real-Time Response allows being able to speak directly to anyone who approaches your home via a two-way audio giving you complete control over your surveillance and meets the growing demand in smart home products and security solutions.

Prime members can save 25% on the eufy Security eufyCam 2 Wireless Home Security Camera System and 40% on eufy Indoor Cam Pan & Tilt. Enjoy 365-day battery life from just one charge with detailed recordings and streaming in low-light scenarios.

Nebula Capsule Max

A 25% off deal is offered on Nebula Capsule Max, a Pint-Sized Wi-Fi Mini Portable Projector with 200 ANSI Lumen, Native 720p HD, 8W Speaker, Movie Projector, 100 Inch Picture and 4-Hour Video Playtime. Nebula Capsule Max is powered by Android 8.1. So you can download and stream YouTube, Netflix, Hulu, and more straight to Capsule Max. Use the Nebula Connect app on your phone to control Netflix.

You can stay entertained at home with Capsule Max’s 100-inch image by watching your favourite movies, or keep the kids entertained with online classes, cartoons and educational videos. Nebula Capsule Max comes with remote control, quick start guide, DC-in charger and a 12-month warranty.

Other Offers

Prime members can also save a lot on eufy appliances and get up to 29% on RoboVac G30 Hybrid selling on Prime day for just AED 849.00 and 31% on RoboVac L70 Hybrid, selling at just AED 1099.

During Prime Day Deals, also save 20% on Soundcore Liberty Air 2 Pro wireless earbuds. It is designed to sound great, offering accurate sound and clarity at all frequencies and comes with ​advanced active noise-cancellation (ANC), transparency and PureNote driver technology. 

For social distancing at work, one of the best investments you can make is getting PowerConf from Anker for which Prime members can save 29% during the sale. The device features Omni-Directional Voice Pickup with six microphones arranged in a 360° array to pick up voices of up to eight people in a room without distracting noises and is compatible with all popular online conferencing services, including Skype, Google Hangout, Facetime, Zoom, WebEx, GotoMeeting, and Chromebox.


Below is the list of all the products and amazing offers from Anker Innovations during Amazon Prime day.

NameMSRPDeal PriceDiscount %Quick Link for Deal
eufyCam 21599119925%https://amzn.to/3vwbTjR
Nebula Capsule Max1899119937%https://amzn.to/3wAWRe3
PowerConf34924929%https://amzn.to/35tRdP1
Soundcore Liberty Air 2 Pro 49939920%https://amzn.to/3gxQIcW
RoboVac G30 Hybrid119984929%https://amzn.to/35vc0C0
RoboVac L70 Hybrid1599109931%https://amzn.to/3gDEKNS 
Nebula Capsule II2199159927%https://amzn.to/35s6Oyr
Indoor Cam Pan & Tilt 1298940%https://amzn.to/3wC2gS9

UAE based Music Producer and Singer, Zak Zorro releases an Afrobeat Music Album

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Zakeer Hussain popularly known as ‘Zak Zorro’ releases his latest album ‘Afrolina’ today on June15, 2021. The homegrown artist will reveal an original album with 11 distinct dance tracks namely ‘Carolina’, ‘Maria’, ‘Dubai Way’, ‘Killempa’, ‘Chikka’, ‘Oley’, ‘African Lady’, ‘Somebody’, ‘Dil Pe’, ‘Superhero’ and ‘Call my Name.’

With this album, Zak Zorro gets the unique distinction of becoming the first Indian Music Producer and Singer to produce an Afrobeat Music album. Speaking on the release, Zak said “Music is the strongest form of magic. It is an explosive expression of love and we are all touched by it no matter what culture, race or country we come from”.

Further expanding on his fascination for afrobeat in particular, he said “The thing about Afrobeat is, it just uplifts your mood from the very 1st beat and makes you move your whole body and I think that is what people around the world need now more than ever.”

Zak sees himself as a global artist not bound by any single genre or style, he has always been influenced by world music and his vision is to record in as many different styles as possible. However, as a music purist he makes sure to follow important elements and protocols of each different genre in their pure form. Afrolina is an honest attempt at ensuring the authencity of the music remains while the vibe only gets one to groove to each beat.

The Album is produced by Icon Art Productions. All the songs are written and composed by the very talented award-winning music producer, Sammyoung (Dubai based afro music producer). ‘Afrolina’ released on 15th June ‘2021 on all the digital stores iTunes, Amazon Music, Spotify, Gaana, Saavan & YouTube on the ZakZorro channel worldwide.

About the singer

  • Founder of Icon Art Production (Amongst UAE’s biggest studio, production & equipment rental company)
  • 3000+ productions including films, web-series, tvc’s , music-videos, documentaries and corporate films
  • As a singer and music composer, Zak has recorded over 70 singles in the last 4 years.
  • A versatile artist who has sung in over 15 different music genres
  • Released 3 music videos which have crossed 6 million+ views organically.

Music lovers can enjoy Zak Zorro Poetry and Music videos on YouTube channel https://www.youtube.com/c/ZakZorro. and Spotify

Summer Skincare Trends – Give your skin the natural glow with Himalaya Face Masks

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Summer skincare woes are probably the most difficult to tackle. Skin irritation, breakouts and skin dullness are common issues and tending to our skin has to become a crucial part of our summer routine. While the blazing heat causes sweaty glands and enlarged pores, air cooled interiors saps the moisture out of our skin only to add to our dehydration worries. 


The need of the hour is to give your skin some extra TLC to ensure it is healthy, pampered and glowing at all times. While regular cleansing of the face is a given, there’s nothing quite like a rejuvenating face mask to step up your skin care regimen in the summer. The right mask is not just an indulgent treat — it can also tackle key skin concerns and conditions, from dryness and dehydration to large pores and acne.


Filled with the goodness of natural ingredients, Himalaya has a range of Face Masks that are perfect for the summer. 

Himalaya Mud Mask – This is a mineral-rich mask that absorbs excess oil, clears clogged pores and removes blackheads and deeply embedded impurities. It firms the skin, helps restore its natural elasticity, improves skin texture, helps minimize wrinkle formation, leaving your skin soft and glowing.

Himalaya Charcoal Mask – It is a unique blend of Activated Charcoal Powder and Green Tea which deeply cleanses pores by removing oil and dirt and at the same time soothes the skin of any irritations. 

Himalaya Neem Mask – This is a purifying mask that helps to regulate excess oil secretion and prevents the recurrence of pimples. The combination of Neem, Turmeric & Fuller’s Earth (Multani Mitti), improves skin texture and leaves you with clear, problem-free skin.  


Himalaya’s range of face masks are available at all leading supermarkets and hypermarkets and can also be purchased online on https://himalayawellness.ae/

House of Baylandi Opens in Dubai

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Versatile luxury scarves that are face coverings, fashion accessories & more

At last, The House of BAYLANDI is delighted to open its newest “maison” in Dubai, indulging the gulf region with its exquisite and timeless collections. Nestled in the iconic Habtoor Palace, this temple of Parisian chic and functional fashion is now yours to discover.

Conceptualized with maximum versatility in mind, each BAYLANDI is an accessory that can be used in any way you see fit: a safe face covering, a neck scarf, a headband, a tie, a pocket square, a bandana, purse charm or even a belt. The only limit is your imagination.

The House of BAYLANDI accessories are designed with function in mind, featuring countless different possible uses. When used as a face mask, these iconic pieces offer a tailored-like fit to any man or woman, complimenting any facial structure. In the purest tradition of French couture, each BAYLANDI piece is handmade with the savoir-faire of its small team of highly skilled seamstresses. Every pattern, every cut, every stitch is revisited with a perfectionist approach that can only be found in the top-tier “Maisons de couture”.

It takes no less than fifteen separate steps and a clock-like, precisely coordinated atelier to develop these show-stopping collections. Passionately produced in Paris in their bespoke ateliers, all BAYLANDI pieces are made from sustainably sourced and recyclable luxurious silks and fabrics.

In the midst of this global pandemic, it is in Paris that Caroline Bayle, the founder, was inspired to create colorful collections that would light up the current mood. Driven by a passion for functional fashion, she came up with groundbreaking creativity. Her obsession for Parisian chic and timeless designs from around the world gave birth to accessories that combine purpose and couture. She was made famous by her audacious take on distinguished face masks before putting her inspiration to good use on a prolific collection of accessories.

BAYLANDI’s environmentally conscious collections are always multi-purpose and free the imagination of the men and women wearing them. These iconic pieces are liberating everyone’s inspiration when it comes to complimenting their outfits with BAYLANDI. Caroline Bayle’s eye for exceptional and uncompromised couture might be inherited from her mother, an accomplished French seamstress. It is together that they crafted their first BAYLANDI prototypes, the House of BAYLANDI was born.

The House of Baylandi Dubai is located within the legendary Habtoor Palace, in Al Habtoor City on Sheikh Zayed Road, as well as the Four Seasons Hotels across Dubai.

Lovisa Launches its SS21 Collection

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Bringing brilliantly affordable, on-trend jewellery to the world

Lovisa has launched its SS21 jewellery collection across all its stores in the Middle East. The new collection stays true to Lovisa’s mission to bring brilliantly affordable, on-trend jewellery to all social butterflies, trendsetters and fashionistas and hosts the much-anticipated Couture and Hair Accessory collections.

From earrings, rings, necklaces, watches, body jewellery, and hair accessories this SS21 Lovisa continues to create seasonal fashion-inspired jewellery at ready-to-wear prices that are perfect for the hotter months ahead and the easy-breezy looks of the season.

The brand’s trend spotting departments worldwide have taken inspiration from couture runways and current street style to deliver new, must-have designs this spring-summer. As a fashion-forward jewellery brand that caters to every woman, the Lovisa SS21 collection hosts up to 150 new styles every week, including the signature best-selling Sterling Silver Jewellery and Body Packs, reinforcing its ethos that ‘It’s about her, always’.

After launching its first store in April 2010, Lovisa can now be found in 15 countries globally.

Prices from:  AED 19- 299

For further information, please visit https://liwastores.com.

Dabur Amla Hair Oil – Superfood for Strong and Healthy Hair

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Amla, the superfood in Ayurveda, earned its popularity for a reason. With eight times more Vitamin C than an orange, twice the antioxidant power of acai berry, and about 17 times, that of the pomegranate; it is the ‘nectar of life’ to tackle the underlying cause of numerous ailments but most obviously, it is that haircare and skincare essential you can’t afford to miss.

A Vitamin C powerhouse, Amla is for everyone looking to improve hair growth and scalp health. Its treasure of fatty acids strengthens the hair follicles to nourish and add lustre. It is no wonder that in modern times the Indian Gooseberry has found favor in hair care products and has become the hero ingredient in a range of hair care products like hair oils, shampoos, conditioners, elixirs, and even hair masks.

Passed on and trusted from generations Dabur Amla has a dedicated range for hair oils as Amla champions the formulations to provide solutions for hair concerns like frizz, hair fall, and dandruff.
Amla, the superfood your hair will always thank you for…

1. Combats hair fall: With amino acids in abundance, a regular massage with amla hair oil provides enough oxygen and nourishment to the hair follicles to reduce hair fall.  

2.  Boosts hair growth: Vitamins, minerals, and phytonutrients present in amla aid in stimulating blood circulation thus, stimulating hair growth.

3. Protects from external damage: Amla being calcium-rich saves the hair from external damages caused by blow-drying, ironing, and heat treatments. Hair that’s often exposed to such hair treatments can be rejuvenated by using amla-infused hair masks and stay-on oils.

4. Dodge dandruff: Vitamin C cures dryness and prevents the accumulation of flakes that eventually become dandruff. Its anti-inflammatory and anti-bacterial properties are also effective in combating dreaded dandruff. Hair masks with Amla powder as the main ingredient are a serious buy for those looking to bid adieu to this pesky hair woe.

5. Premature greying no more: Stressful lifestyles and lack of nutrition can lead to premature greying of hair. Regularly treating your hair with amla-enriched hair care products can save the day. Apart from hair massages with amla hair oil, a cleansing routine with amla-enriched shampoos and post-wash nourishment with amla-enriched conditioners ensures cleansing with care.

Poor lifestyle, pollution, lack of sleep, and continuous usage of harmful chemicals on hair make them mighty weak and prone to recurring hair issues. Amla, the Ayurveda superfood restores hair health along with length and lustre. 

Aura Living opens new store at The Dubai Mall in celebration of its 10 year anniversary

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On June 1st, 2021, Saudi home furnishing brand, aura Living, opened its newest store at The Dubai Mall. Upholding aura’s commitment to offer international designs redefined to suit the unique wants and needs of Middle Eastern customers, aura continues to expand its presence in the region.  Located on the lower ground floor of the mall near the Fountain exit, the new store was opened in celebration of the brand’s 10 year anniversary, designed with the traditional brand colours blended with dark grey hues and metal accents that visually represent what aura Living has emanated for the past decade.

Upon entry, guests are immersed on a journey of the senses, with illuminated LED lights and a captivating digital screen at the entrance showcasing an array of striking visuals. The newly launched SS21 collection will be on full display at the store which highlights curated designs inspired by the 1970s with a modern twist. From warm cinnamon rust and classic silver to trendy seafoam hues, aura brings forward a sense of airiness, serenity and intrigue into the home for the season.

Commenting on the new store opening, Miles Young, Managing Director of aura Living said “We are very proud to be opening aura’s newest store at The Dubai Mall, giving our customers the chance to shop in the heart of the city. We stand by our promise to provide the best of international trends especially curated to suit the taste of our audience and we look forward to further expansions in the region.”

Staying true to its brand philosophy “a way of living”, aura Living continues to expand in the region and offer quality and affordable home furniture designs that are the epitome of warmth and hospitality, and now in the heart of Downtown Dubai.

The aura collections are available to shop in-store at all locations in the UAE and KSA. For more information, please visit @auraliving_ae / @auraliving.

New daily flights from Turkish Airlines from Dubai

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Turkish Airlines, flying to more countries than any other airline, increased the frequency of its Dubai to Turkey route to three daily flights to its Istanbul hub which connects travelers to over 300 destinations worldwide while maintaining the utmost care for a safe and healthy travel experience.

The new flight will start to operate from the 17th of June and is now available for purchase for holiday planners looking to escape the summer heat. It will depart from Dubai daily at 10:20 and arrive in Istanbul at 14:00 with return flights leaving Istanbul at 20:40 and arriving in Dubai the next morning at 2:00. All times are local times of their departure points. 

Turkish Airlines launched a promotional campaign that will be available until June 18, 2021 to announce the new flights. Tickets for Economy Class are starting at AED 1595 while Business Class tickets are starting from AED 10775 for the campaign period. The tickets purchased during the campaign are valid for the travel period until February 28, 2022. The flight will be operated with wide body aircrafts.

The passengers travelling from UAE will not be required to submit a negative PCR test result if they submit a document issued by the relevant country’s official authorities stating that they have been vaccinated at least 14 days before entry to Turkey and /or have contracted the Covid-19 and were cured within the last 6 months. Passengers may visit Turkish Airlines website to have more details.

The airline also launched its Newark route, starting its flights on 22nd May 2021. Newark is the 10th USA destination in the extensive network of the flag carrier. Other new destinations launched include Vancouver, Canada and Turkistan, Kazakhstan.

            To view the flight schedules and learn more please visit http://www.turkishairlines.com, contact the call center at 04 4440999 or visit Turkish Airlines Sales Office located Emaar Square Building 6.

FILORGA’s Global-Repair Eyes & Lips: the Latest Addition to a Supreme Anti-Aging Range

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FILORGA’s highly popular Global-Repair range has a new addition to its supreme anti-aging collection of products. An all-intensive feat of formulation, the Global-Repair Eyes and Lips acts as an ultra-targeted double agent. The specialist product contains a microcirculation-activating tuberose extract to give an intensive rejuvenating effect on the eye countour and smoothing sesame seed extract to redefine the lip contour. Global-Repair Eyes and Lips is perfect for the treatment of dark circles, puffiness, crow’s feet wrinkles, barcode wrinkles and nasogenian furrows. A thin layer of its lightweight melting texture to the eye and lip contours in the daytime and/or evening is the recommended usage.

Designed to provide a genuine youth-coaching action, the complete GLOBAL-REPAIR range takes care of the cells of the epidermis with complementary products enriched with Intensive Repairing Factors (50 meso factors, 3 super nutrients + 4 cellular boosters)  for intense nutrition and multi-revitalisation.  But that’s not all, all products incorporate 24H Chrono-Boosted Technology:  dual use day/night formulas that transform into a mask in the evening for optimum 24-hour effectiveness.

Launched in 2019, its genuine youth-coaching cosmetic program was developed for women who want to look the way they feel and included multi-active cream for lasting results and an expert serum for an intensive action. The supreme duo treats all the issues of devitalized skin with a core formula: Intensive Repairing Factors. A genuine feat of formulation, this complex combines the best cosmetic nutrients with ultra specialised ingredients to mimic the effects of aesthetic medicine for a spectacular rejuvenating action!

Filorga’s GlOBAL-REPAIR range including the all-new Global-Repair Eyes & Lips (AED 395) is available for purchase at leading pharmacies including Bin Sina Pharmacies, Boots Pharmacies and online at www.basharacare.com