Category: Press Release

Viktor Axelsen enthralls fans at Silicon Central Mall

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Badminton world champion and Brand Ambassador of Yonex visited Silicon Central to meet and greet  the fans and signed autographs.

UAE, Dubai: Viktor Axelsen, Danish badminton world champion and Brand Ambassador of Yonex, the world leader in Golf, Tennis and Badminton equipment visited Silicon Central, Dubai’s latest lifestyle and shopping destination to meet and greet  the fans, sign autographs and have play off with the Badminton Players on 12th November.

The event, which is part of the Dubai Fitness Challenge 30×30 was held in collaboration with the UAE Badminton Federation and Dubai Sports Council  with different Badminton Groups and organizations attending. 

Viktor took the opportunity to promote Badminton as a sport, an active lifestyle and promoted the Yonex Badminton equipment in Dubai which is exclusively available across all Lulu Hypermarkets in the UAE.  

Silicon central is the first-ever mall visit in Dubai of Viktor Axelsen. 

Viktor Axelsen to visit Silicon Central Mall

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Danish Badminton World Champion and Brand Ambassador of Yonex will visit  Silicon Central to meet and greet the fans and do a autograph signing on Saturday at 4pm

UAE, Dubai: In line with Dubai Fitness Challenge 30×30, Viktor Axelsen, 2022 World Champion and 2020 Olympic Champion and Brand Ambassador of Yonex, the world leader in Golf, Tennis and Badminton equipment will visit Lulu Hypermarket at Silicon Central, Dubai’s latest lifestyle and shopping destination to meet and greet  the fans, sign autographs and have play off with the Badminton Players on Saturday, 12th November from 4pm till 7pm.

The event, which is part of the Dubai Fitness Challenge is held in collaboration with the UAE Badminton Federation and Dubai Sports Council  with different Badminton Groups and organizations attending. Viktor will be promoting an active lifestyle, badminton and the Yonex Badminton equipment which is exclusively available across all Lulu Hypermarkets in the UAE.

Silicon central is the first-ever mall visit in Dubai of Viktor Axelson and he will be accompanied by Mr. Salim MA, Lulu Group Director, Ms. Nora, President, UAE Badminton Federation and Mr. Ahmad, Director of Events  at Dubai Sports Council.

Silicon Central is strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening mid-November 2022.

Enjoy favourite dishes from the past at Sumo Sushi & Bento

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Weekly specials of old favourites and best-selling dishes of the past set to entice Japanese food connoisseurs of all ages

Sumo Sushi & Bento, the originator of family friendly sushi dining in the region has curated special surprise offers with the return of an old-time favourite dish every week that was either a best seller or most popular dish in the past and the dish gets revealed only at the beginning of each week.

Featuring the finest Japanese cuisine and fun activities that caters to all age groups and suits different taste buds, Japanese food connoisseurs at Sumo Sushi & Bento can indulge in customized sushi sandwiches, poke bowls, Bento boxes and other Japanese specialty rolls.

Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC,said, “The old-time favourites weekly offers has had an overwhelming response and we find our regular patrons looking out for what the surprise dish is during the week. To ensure no one misses out, the offers are valid both for dine in and take-out orders. The top dishes of the past are offered at an affordable rate to ensure those who enjoyed it in the past can indulge in their favourite dish with friends and family.”

For regular patrons,Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO)

Celebrate Diwali, the ‘Festival of Lights’ at Silicon Central

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Mall to host activities and exciting experiences for a memorable Diwali

Silicon Central, Dubai’s new lifestyle destination will ignite the spirit of Diwali, the festival of lights with a host of activities, mall deco, festive retailers offers and live entertainment this year from the 20th to the 25th of October 2022

No celebration is complete without dance, music and food. There will be roaming entertainment for mall visitors to enjoy from the 21st to 23rd of October featuring 20-minute traditional performances by six artists of drummers and dancers between 5pm – 8pm

For those seeking Instagram worthy images to share, check out Diwali themed décor at the mall atrium, food court and in front of Lulu Hypermarket. Silicon Central followers can head to the mall and click a selfie with any of the Diwali setups in the mall and win Diwali Sweets from Lulu Hypermarket.

Mr. Salim MA, Director Lulu Group said, “Diwali, the festival of lights is a special celebration for the Indian community. To capture the joyful spirit of the festival, we have a lineup of fun activities, cheerful festive decor to capture memories with friends and family, live cultural entertainment and amazing festive deals to enjoy at Silicon Central.” Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening mid-November 2022

T3 Leadership Program launched for Young Leaders in the Middle East

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Organized by UAE-IL tech zone, Taglit Birthright Israel Excel & Taglit Young Executive Forum, and partnered with the Aviram Foundation, the program aims to form strong personal and professional ties for future collaborations.

The UAE-IL tech zone, Taglit Birthright Israel Excel & the Taglit Young Executive Forum announced the launch of the T3 Leadership Program for Young Leaders in the Middle East aimed to merge various levels of knowledge and know-how between UAE, Israel, and Jewish communities abroad towards a common goal of creating the leaders of a new Middle East that see participants sharing their cultures and ecosystem knowledge to develop strong ties for future collaborations.

The program, partnered with the Aviram Foundation, will launch on November 20th, 2022, with four virtual meetings over one month, followed by a physical Summit in the UAE in January 2023.

The T3 program brings together a group of 40 young promising execs aged between 28 to 35 from the Global Birthright Excel alumni community & Young Executive communities Israel and the UAE, sharing their cultures and ecosystem knowledge to develop strong ties for future collaborations following the Abraham Accords, using tech as a vector.

“We are excited to bring this initiative to life and offer our Birthright Israel Excel alumni global community and the Taglit Young Executive Forum members a platform to deepen personal relationships with other alumni as well as young business leaders from the United Arab Emirates, learn about their culture, and explore opportunities to collaborate. We feel grateful to have the Aviram Foundation’s support and partnership allowing this program to happen.” Said Gidi Mark, CEO of Birthright Israel.

“The aim of the program is to create and maintain a layer of strong young leaders unified to nurture long-lasting and sustainable relationships in the region through education, cultural exchange, and diplomacy and turning it into a true success story for generations to come by addressing regional challenges using technology, business, and cultural collaborations,” said Noa Gastfreund, co-founder of UAE-IL tech zone who is producing the event alongside Israeli entrepreneur, Yarden Shalmor. Shalmor has spent the last two years in the UAE, connecting a generation of new leaders and technologies across both markets.

An ongoing follow-up will be ensured with the groups, while the second cohort of participants will be selected for the year after. Ultimately, the T3 alumni network will gather year after year in both countries to share their work and garner cutting-edge ideas and ties to keep building the strong Middle East.

The program is allowed through the support of the Aviram Foundation, whose founder Ziv Aviram represents Israel’s biggest IPO to date, selling the company he co-founded, Mobileye, for $15.3B. Co-founder and Co-chairman of one of Israel’s health tech unicorns, OrCam, since 2021, Aviram set up the Aviram Foundation with his four children. The foundation reflects the family’s worldview and values – a combination of innovation, social involvement, and providing opportunities to improve the daily reality of the citizens of Israel and the Middle East; these days and in the future.

“We founded our family foundation with a sense of duty and commitment to leverage people ventures and solutions that have the power to change our day-to-day reality by providing professional, educational, and financial resources. We see the T3 Leadership program as a great opportunity to form a strong community of young managers that will deliver the change and create a bridge of peace in the MENA region through the business world”. Said Ziv Aviram, Founder & President of the Aviram Foundation.

Usually based on a bilateral format, Birthright Excel, the Taglit Young Executive Forum and UAE-IL tech zone decided to partner on what is now becoming a true vector of peace: a triangular exchange allying the Global Excel and Young Executive Forum communities, the UAE and Israel.

“We are bringing some of the most successful founders and entrepreneurs to address our cohorts as their contribution in the world of tech and diplomacy is the inspiration our region longs for and needs. We are eager to see what will come out of these group collaborations, not only in the program’s context but mostly over the next few decades, as this is truly what we are aiming to achieve here, to create a group of leaders tearing down the usual barriers we were used to in our region” added Noa Gastfreund.

With the historical moment the Middle East is going through, “the door is now open” to merge various levels of knowledge and know-how towards a common goal: creating the leaders of a new Middle East in the making. The one and half hour sessions will see top-tier business leaders from the region addressing participants and sharing valuable experiences and insights.

Applicants can register here until October 24th.

https://forms.gle/p7mrsySSdjJw5EmD7

Sumo Sushi & Bento Listings October 2022

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This October, Sumo Sushi & Bento, the originator of family friendly sushi dining in the UAE and throughout the region has curated special offers featuring the finest Japanese cuisine and fun activities

Drink up for Free

Where: Sumo Sushi & Bento Branches

What: Diners at Sumo Sushi & Bento Tempura Supreme Bento can have one drink for free when they order a dish of Tempura Supreme Bento, Chili Prawn Supreme Bento, Salmon Lovers Bento, Samurai Roll, Shinobi, Sumo Sashimi Salad or Samurai Poke. Drinks valid for the promotion includes Ginger Cooler, Burj 7, Pinks, Watermelon Juice or Iced Tea.

When: All of October 2022

Time:  11am to 11pm

Katana Roll Promotion

Where: Sumo Sushi & Bento Branches

What: This month, diners can enjoy the Ultimate crab roll, stuffed with a sumptuous crabstick salad, red apple, avocado and furikake, sitting on spicy mayo and tare sauce, topped with cream cheese and crispy crab for only AED 42 at Sumo Sushi & Bento.

When: 3rd to the 16th of October 2022

Time:  11am to 11pm

Monthly Specials – Buy One Get One at 50% OFF

Where: Sumo Sushi & Bento Branches

What: Diners at Sumo Sushi & Bento have an option of buying a dish and getting the next dish at 50% OFF from the selection. Dishes valid for this promotion include Yaki Udon, Sumo Fried Rice, Japanese Curry Katsu, Rock’n’roll shrimp, Chicken Karai, Dynamite Roll, Sweet Potato Crunch and Cucumber Crabstick Salad.

When: All of October 2022

Time:  11am to 11pm

Loyalty Offers

Sumo Mobile App is the most simple and convenient way to earn your loyalty points. You can collect the Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

For Booking: Visit https://sumosushibento.com or call 800-7866(SUMO)

Sumo Sushi & Bento conducts beach cleanup with Dubai Municipality

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Caption: Sumo Sushi & Bento staff with Dubai Municipality at the beach cleanup campaign at Palm Deira Beach.

Beach Cleanup Campaign saw 130 team members from Sumo Sushi & Bento taking part at Palm Deira Beach

USumo Sushi & Bento, the originator of family friendly sushi dining in the region partnered with Dubai Municipality today in a beach cleanup campaign at Palm Deira Beach.

The Beach Cleanup Campaign saw 130 team members from Sumo Sushi & Bento taking part in the initiative to foster awareness, reflecting the team’s commitment to environmental conservation and protection of Dubai’s coastline.

Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC,said, “The beach cleanup campaign brought over 130 of our staff together, reflecting the remarkable level of environmental commitment our team has towards the environment. As a company we hope to continue supporting our recycling programs and help raise awareness of improved waste management practices. We are proud to participate in such campaigns and contribute to improving the biodiversity of the UAE.”

Sumo Sushi & Bento looks forward to cooperating with the local government authorities and the community in corporate social responsibility (CSR) activities to spread awareness and encourage more people to care about protecting and preserving the future environment.

Sumo Sushi & Bento reveal special deals and discounts

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Offers for September 2022 set to entice Japanese food connoisseurs of all ages

Sumo Sushi & Bento, the originator of family friendly sushi dining in the region has curated special offers featuring the finest Japanese cuisine and fun activities this month that caters to all age groups and suits different taste buds. Japanese food connoisseurs this month can indulge in customized sushi sandwiches, poke bowls, Bento boxes and other Japanese specialty rolls.

Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC,said, “ We revisit our offers every month to suit the market trends and demand and staying relevant in tandem with maintaining quality and notable customer experience levels. We still note a trend of take-out orders and hence keep some of our offers dedicated to patrons who opt for home deliveries instead of dine in. For all our outlets, our core strength of being a friendly, value positioned brand is key when curating our offers of the month.”

The Back-to-School offers has an offer to get a free sushi dish on spending AED 55/- for all students with their new academic school year. Show your ID to avail offer. Free Sushi options include Crunchy Crazy, Sweet Potato Crunch, California.

Kids Eat Free Sunday offer allows children below 12 years old to get a free meal. They can get a free kids bento for every purchase of any adult menu entrée.

For monthly Specials,Sumo Sushi & Bento also has offers on Kushiyaki Chicken (Marinated chicken wings, with Sumo’s special BBQ sauce is grilled to perfection and served on a bed of fresh greens) priced at AED 29/-. There are also offers on Kunoichi Roll, a captivating sushi roll dressed in Hamachi and salmon, stuffed with unagi, avocado, Asparagus with an added twist of Scallions, tabikko and sauce. This is priced at AED 65/-.

Food lovers can also enjoy 30% off with the purchase of two rolls at Sumo Sushi & Bento outlets. Offer is valid on Sweet Potato Crunch, Crunchy Philly, Crunchy Crazy, Chicken Katsu Roll, Dynamite Roll, Crispy Cream, Veggie Shamrock and Veggie Vietnam.

For regular patrons,Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The offers are available of all of September 2022 from 11am to 11pm at all Sumo Sushi & Bento outlets.

For Booking: Visit https://sumosushibento.com or call 800-7866(SUMO)

DUBAI AVIATION CITY CORPORATION CONCLUDES FIRE SAFETY CAMPAIGN, AWARDS PARTICIPATING COMPANIES

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In the presence of HE Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation (DACC), and other senior executives, the DACC OHSE Department concluded its 2022 Fire Safety Campaign within Dubai South, which witnessed the participation of 51 companies that helped promote fire safety culture throughout the community in line with the UAE’s Fire and Life Safety Code and with the cooperation of the Dubai Civil Defense.

During the campaign the OHSE safety team highlighted fire safety hazards and the importance of maintaining fire and life safety compliances across all operational facilities. The campaign also witnessed the awarding of participating companies, as well as the Dubai Civil Defense Dubai South Fire Station which received a special appreciation award for its outstanding support during this initiative.

Commenting on the campaign’s conclusion, Ali Abdulla- SVP – Licensing and Regulatory Affairs said: “We are pleased with the campaign’s success and the positive response and awareness received from all our partners at Dubai South. We would like to thank all the companies that took part in this campaign which promoted the safety and well-being of companies and employees working at Dubai South. We look forward to hosting more events to enhance the safety and health culture within Dubai South”

Dubai South was launched as a Dubai Government project in 2006, representing an emerging 145-square-kilometre, master-planned city based on the happiness of the individual. The city is identified as Dubai’s flagship urban project and is designed to create 500,000 jobs in an integrated economic environment that supports all types of businesses and industries.

SAMI Aerospace signs a contract with Airbus Helicopters Arabia

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SAMI Aerospace to build its rotercraft technical support capabilities with Airbus Helicopters Arabaia

SAMI Aerospace, a SAMI business division, has signed a contract with Airbus Helicopters Arabia, the Kingdom’s subsidiary of Airbus helicopters to support SAMI in building its technical capabilities to provide rotercraft technical support to Saudi Armed forces.

This agreement will play a key role in equipping the staff with vital helicopter airframe maintenance skills and enhance its repair capabilities for landing gears, engines, engine accessories, and blades within the Industrial Partnership Agreement with GAMI, the local MRO players, and the Aircraft Accessories and Components Company (AACC), a SAMI’s subsidiary.

Commenting on the contract, Eng. Walid Abukhaled said: “We are pleased to further strengthen our partnership with Airbus, a major helicopter manufacturer in the industry. This contract will contribute greatly to our ongoing technology and human capital localization efforts through extensive training to accelerate development. We look forward to welcoming Airbus Helicopter’s dedicated staff, who will enable our national talents to gain valuable experience throughout the duration of the agreement.”

Mickael Bertrand, CEO of Airbus Helicopters Arabia, said: “It is with great pride that we embark on this new collaboration with SAMI Aerospace. We are dedicated to empowering one of the region’s most significant industry players through our own personnel’s expertise. This contract also represents an invaluable opportunity to be part of and strengthen our support to the Kingdom’s rapidly developing defense ecosystem.”