Category: Marketing & PR

Viktor Axelsen enthralls fans at Silicon Central Mall

Leave a comment

Badminton world champion and Brand Ambassador of Yonex visited Silicon Central to meet and greet  the fans and signed autographs.

UAE, Dubai: Viktor Axelsen, Danish badminton world champion and Brand Ambassador of Yonex, the world leader in Golf, Tennis and Badminton equipment visited Silicon Central, Dubai’s latest lifestyle and shopping destination to meet and greet  the fans, sign autographs and have play off with the Badminton Players on 12th November.

The event, which is part of the Dubai Fitness Challenge 30×30 was held in collaboration with the UAE Badminton Federation and Dubai Sports Council  with different Badminton Groups and organizations attending. 

Viktor took the opportunity to promote Badminton as a sport, an active lifestyle and promoted the Yonex Badminton equipment in Dubai which is exclusively available across all Lulu Hypermarkets in the UAE.  

Silicon central is the first-ever mall visit in Dubai of Viktor Axelsen. 

Transform your home for the summer season: Chattels & More

Leave a comment

By Shereen Shabnam

Summer has arrived and since most residents are not able to travel, why not invest in the home environment with the latest collection from Chattels & More. Titled “Fancy Accessories”, this latest collection features elegant furniture and stylish accessories in exciting textures and materials.

With an array of eccentric designs to decorate the home with unique statements, shoppers can explore the new range of unique, artistic and practical furniture that caters to a broad-spectrum of styles and tastes allowing consumers to explore their imagination and express their individuality with the new collection.

Filled with accessories made from raw materials such as stone and terracotta, this fanciful selection is bound to provoke attention and provide superior comfort, aesthetics, and functionality to the home. The collection’s elegant range fits multiple styles with an interesting colour palette from premium yellows to robust greys. A collection that promotes a calm and luxurious atmosphere, it’s minimal yet exotic statement pieces can make the home stand out as unique and original.

Ass. Butterfly Black/Gold on Globe D23x38h

Featuring glittering golden butterflies, this stunning ornament can make a classy statement on any table. Especially the stunning stone grey statement table to promote a cool and premium atmosphere.

Cocktail Glass Hommage

Enjoy elegant summer dining with a set of cocktail glasses from Chattels & More. Its gold accents exude an exquisite aura, perfect for refreshing the palette with ice-cold beverages.

Deco Object Leopard Mosaic 129 cm

Add a unique flair to any room with a bold accessory such as this Leopard Mosaic. Perfect for those with an individual style, when placed with minimalistic decorations such as these traditional and bold vases, a statement will certainly be made.

Gwayi Dia Set

This delicate dinner set displays a classic geometric pattern to calm the mind – an ideal way to dine in peace and class, away from the Summer heat.

Decorating a space with a range of bold wall art and accessories will uplift any space. From soft throws to opulent terracotta vases, the whole room can make a statement when fanciful accessories are well-placed to complement each other.

Whether working from home, or diving into a great book after a long week, relax in a comfortable space by adding some cushions, lighting and layers of textures around your comfortable arm chairs. #GlobalTrendMonitor  #Homedecor #Furniture #SummerCollection #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

Ramadan – Eid Trends – Crescent Jewellery from House of Biori

Leave a comment

This year let’s make Ramadan & Eid more meaningful by starting with what we wear and what we gift. Yes it is these small choices that make a big difference. 


Marking the onset of Ramadan, the crescent moon and star motifs have always been intertwined with sentiments of this holy occasion. House of Biori – a sustainable jewellery brand, offers an exquisite range of celestial ornaments that aptly reflect these sentiments in more ways than one. Complement your Ramadan-Eid look with fashionable moon & star jewellery that represents your spiritual side and also fulfills your desire to contribute towards the society and environment. 


House of Biori is a homegrown, evolving contemporary brand of handcrafted ethical fashion jewellery for men and women, created by artisans in sustainable communities.  

Shop House of Biori Ramadan – Eid Collection online on www.houseofbiori.com

Environment friendly Express Auto Wash opens with express services

Leave a comment

Express Auto Wash

Sanitising and disinfecting of car wash areas a priority in revolutionary car wash facility in Abu Dhabi

Express Auto Wash (EAW), a premium environment friendly automatic car wash facility located behind Mushrif Mall in Abu Dhabi is now open from 9am to 9pm daily offering express services for a five-minute exterior wash.

The cars are cleaned thoroughly using premium products from the USA as

the environment friendly facility allows multiple cars to be washed simultaneously, saving valuable time and ensures 95% of the water is recycled.

Express Auto Wash has the most reliable and safest high-tech car wash systems with high-pressure undercarriage water nozzles that add to the efficiency of the wash while the MN Tech 21 Turbo Drying System completes the drying process.

The fast and yet thorough clean saves customers valuable time that can be spent more productively at home and in the office. Auto Wash also offers touch free car wash for the more delicate and premium cars.

An Exterior Sedan wash costs AED 30/- and Exterior SUV costs AED 35/-.

Plug In and Play Out with Lulu Hypermarket at Khalidiyah Mall

Leave a comment

SHA01346-4

Khalidiyah Mall is home to Season 6 of the ‘Let’s Play’ activation by Lulu Hypermarket until the 2nd of December 2019 at main atrium, Khalidiyah Mall where grand prizes will be presented to the tournament winners.

It’s ‘Game On’ time for customers of Lulu Hypermarket as they can save up to 25% on selected gaming products during the ‘Let’s Play’ campaign.

Mayank M Pal, Mall Manager at Khalidiyah Mall said, “Gaming is popular in the UAE and we are delighted to welcome enthusiasts to visit at Khalidiyah Mall for mega deals on gaming products and the tournament.”

Khalidiyah Mall is located at the nerve centre offering patrons three levels of elegantly laid out outlets ranging from fashion to furnishing and cosmetics to consumer electronics. The mall’s multicultural food court offers an intriguing array of international cuisine, alongside a number of cafes, restaurants plus an amusement centre with arcade games, a cinema and a bowling alley.

Premium environment friendly Express Auto Wash introduces attractive discounts to customers

Leave a comment

Revolutionary car wash facility behind Mushrif Mall promises efficient 5-minute car wash service for customers

Express Auto Wash (EAW), a premium environment automatic car wash facility located behind Mushrif Mall in Abu Dhabi introduces attractive discounts to customers during this month leading up to the festive season.

Customers can enjoy 20% on platinum wash, 20% on AC treatment (bacteria and adour removal) as well as AED10/- for Express Gold Wash on the UAE National Day, 2ndDecember.

The environment friendly facility allows multiple cars to be washed simultaneously saving your valuable time and ensures 95% of the water is recycled. Companies in Abu Dhabi that support sustainability can come on board and register all the company cars as well as the employees cars to get a 20% discount throughout the year.

Express Auto Wash has the most reliable and safest high-tech car wash systems with high-pressure undercarriage water nozzles that add to the efficiency of the wash while the MN Tech 21 Turbo Drying System completes the drying process.

The fast and yet thorough clean saves corporate and private customers valuable time that can be spent more productively at home and in the office. Auto Wash also offers touch free car wash for the more delicate and premium cars.

Express Auto Wash has a loyalty program that offers one free car wash after every nine washes. There is also a customer referral program where three new plate numbers of friends and family introduced to EAW gets the customer 15 free washes for one month.

The mission of Express Auto Wash is to lead the vehicle care industry by always putting customer service, innovation and performance first and their vision is to be passionate champions of world-class car wash solutions.

An Exterior Sedan wash costs AED 30/- and Exterior SUV costs AED 35/-. The platinum service for sedan is AED 50/- and for SUV AED 60/- and diamond complete for sedan is AED90/- and SUV is AED 100/- where vehicles get additional services.

Some of the new services introduced includes:

1.Nano ceramic…AED 2000

2.GardX paint protection AED 1800

3.Window Tinting Sedan AED 300

4.Window tinting SUV AED 350

5.Headlight wrapping AED 150

6.Headlight polishing AED 100.

  1. Clay bar treatment and waxing AED 150/-.for sedan
  2. Clay bar treatment and waxing AED 200/- for SUV.

Extra Services include Mat-wash, Dashboard Polishing, interior and exterior car detailing, AC treatment as well as Bacteria and Odour removal in vehicles, for which a price list is posted on the EAW website.

 

Soy Express now at Al Raha Mall

Leave a comment

Al Raha Mall

SOY EXPRESS, a quick dine in, home delivery and take away concept serving Chinese and Thai specialties is now open at Al Raha Mall serving Asian delights such as Hakka noodles, dim sums, spring rolls, fried rice, seafood, meat and vegetables cooked in the most popular Asian sauces.

Mr. SadiqAfridi, Mall Manager at Al Raha Mall said, “Soy Express are masters in bringing fresh and hot Asian delights to satisfy cravings for Asian food and their quick service is perfect for Al Raha Mall patrons from the nearby offices who are normally looking for a quick lunch in between meetings and work obligations.”

With ample parking and a host of retail and service outlets, Al Raha Mall is an ideal mall for busy professionals and families looking for a one stop venue to eat, shop and play.

Other Al Raha Mall outlets include, Lulu Express Supermarket, Brands4U, Dubai Library, Borders bookshop, Al Raha Cinema, Sparky’s, Damas Jewellery, Aster Optical, Tag World, Orlando Sports, ELC, Nayomi, H collection. Services include Etisalat, Du, Al Ansari Exchange, Jumassan Salon, Young Musician, Photo studio, ATM’s and Green Land Flowers. Food lovers can enjoy Caesar’s Restaurant & Confectionery, Tche Tche Boulevard Restaurant, Subway, Papa Murphy’s, Charley’s, Burger Hut, Soulful Restaurant, Samurai Japanese Restaurant, Sapori Veri Restaurant. Coffee connoisseurs can head to Fresh Bakes Café, Bonjour Bonsoir Café, Gloria Jeans and Orange Wheels.

‘Get Fit’ campaign draws fitness enthusiasts to Al Wahda Mall

Leave a comment

Fitness enthusiasts and adrenaline junkies head to Al Wahda Mall

As the ‘Get Fit’ campaign takes center stage in Abu Dhabi this winter, Al Wahda Mall has a master plan of unbeatable indoor lifestyle centres designed to enthrall all ages.

The iconic mall offers a gym and everything from virtual reality hubs and three-dimensional environments, gaming arcades and racing simulators, kids saloon, kiddy rides, magic bike, bumper cars, rides galore, roller skating by Rolling Wheels Entertainment LLC, and a 3,000-square foot live action laser terrain for families and friends to jump around, stay fit and have fun.

“Various parts of our mall have air-conditioned game areas and sports lounge spaces with games like Badminton, Table Tennis, Pool Table etc. that appeal to the local community. We also have a state-of-the-art Gold’s Gym that attracts regular fitness driven residents to the mall for exercise and retail therapy under one roof,” stated Mr. Navaneeth Sudhakaran, General Manager, Al Wahda Mall

In addition to physical sports, those willing to explore their intuitive and skilled sides can opt for virtual reality hubs and futuristic setups like Dungeon Games or Challenge Chambers.

After a dose of sports, residents can enjoy Al Wahda’s sprawling multi-cuisine food court with over 50 F&B outlets to treat every palate, Al Wahda Cinema which offers an enticing multi-cuisine food court, a decadent nine-screen multiplex with 1,500 seats, and a spacious 10,000 sq. ft lobby.

As parents get caught into the ‘Get Fit’ campaign, children can enjoy at the revolutionary indoor entertainment and educational Orange Wheels at the mall while Wanasa Land Entertainment LLC guarantees a fun-filled day for the whole family.

The one stop venue, complete with bowling centre, climbing walls, village-themed day care centre and Strike Zone Arena is synchronized to the UAE lifestyle and its preferences.

During the ‘Get Fit’ campaign until the 30th of November, there will be competitions and winners get a chance to win gifts and mall vouchers.

There will also be a raffle draw where every AED 200/- spent gives shoppers a chance to enter a raffle draw promotion to win cash prize of Total AED 600,000. There will be a raffle draw every week (November 16th, 23rd and 30th) and each week there will be 40 lucky winners of AED 5000/- with a total of 120 winners.

Al Ain shoppers to enjoy festive offers at Barari Outlet Mall

Leave a comment

Barari Outlet Mall winter festive offers attracts shoppers in Al Ain with mall wide offers on premium brands. The mall is best known for value shopping everyday of the week, throughout the year offering branded clothes, personal care items and household products at consistently low prices.

 

Riyas Cherichi, Mall Manager at Barari Outlet Mall said, “Winter is a time when families shop for loved ones and want to give the best presents during the festivities. We have world class brands offering branded items at a fraction of the price so our shoppers can buy more items for relatives, friends and colleagues.”

 

Barari Outlet Mall has regular attractive offers from Rivoli, Aeropostale, V Perfumes, Lifestyle, SacoorBrothers, Sketchers, Sun & Sports and many more.

 

With over 70 shops spread over 400 thousand square feet, Barari Outlet Mall also has a family entertainment center, a cinema, game arcades and a food court with outlets that include Papa Johns, Pizza Hut, Hatam, Flevoland, Tim Hortons, Le Guest Café and The Food Factory Lounge.

 

Barari Outlet Mall also hosts regular fun filledentertainment events for all age groups. For customercomfort and convenience, services and facilitiesavailable include money exchange centers, ATMs,Etisalat and car wash services.

Winners of Women’s World Car of the Year announced at DIMS

Leave a comment

The winners in all categories of Women’s World Car of the Year for 2019 has been announced at the Dubai International Motor Show.

The Supreme Award for 2019 Women’s World Car of the Year goes to:

MAZDA 3

The decision was arrived at by 41 jury members from 34 different countries across five continents.

From Japan, Mr Ayumu Doi, the General Manager Corporate Communications Division for Mazda Motor Corporation, said hewas ‘delighted’ with the award. “This model is resonating with a broader range of people than ever before and Mazda aims to make a special bond with customers by offering products, technologies and services that appeal to more people.”

Accepting the award on behalf of Mazda in Dubai was Dr Axel Dreyer, CEO of Galadari Auto, Mazda Distributors for the United Arab Emirates. 

Category winners for the 2019 Women’s World Car of the Year are:

Urban Car Award:Kia XCeed

Family Car Award:Mazda 3

Green Car Award:    Kia Soul EV

Luxury Car:   BMW 8 Series

Performance Car:Porsche 911

SUV/CrossoverRange Rover Evoque

Two other awards from Women’s World Car of the Year were announced at the Dubai International Motor Show:

Holly Reich Dream Car Award.  This award is named in honour of a jury member from New York who passed away in 2016.  Judges were asked to name one car they would love to have.  The winner is:

Porsche Taycan

Accepting on behalf of Porsche for winning both the Performance Car category and the Dream Car award was Dr Manfred Braeunl, CEO, Porsche Middle East and Africa FZE.

Other automotive executives accepting Women’s World Car of the Year awards at the Dubai International Motor Show were:

Jimmy Chamata, Marketing Manager, Regional HQs of Middle East & Africa, for Kia Motors Corporation for the Kia Soul EV winning the Green Car category and the Kia XCeed winning the Urban Car category. 

Dr. Benjamin Trespe, Brand Director, Jaguar Land Rover for the Range Rover Evoque winning the SUV/Crossover category.

Ayhan Olcer, CEO for AGMC, BMW Group for the BMW 8 Series winning the Luxury Car Award.

Woman of Worth Award:  This award was introduced in 2018.  The 2019 finalists in this category are racing driver and television presenter, the late Jessi Combs; Mary Barra (CEO & Chairman of General Motors) and Linda Jackson (CEO) of Citroën.  The winner for 2019 is:

Linda Jackson, CEO, Citroën

From France, Linda Jackson said she was honoured and proud to receive the award.

“Beyond my person I believe it rewards the success of Citroën’s renewal, which I have undertaken for the past five years with my teams, passionate women and men whom I would like to thank warmly. This prize is also theirs! This award also has a very special dimension for me in this year of Citroën’s Centenary.”

 

Accepting the award in Dubai on behalf of Ms Jackson was Emirati businesswoman and entrepreneur, Thoraya Al Awadhi.

Representing Woman’s World Car of the Year was CEO, Sandy Myhre (New Zealand) and Shereen Shabnam of Dubai, Editor in Chief of Millennium Millionaire Group, Editor of Trending Business Insights and Founder of All About Wheels.

Sandy Myhre said the activities for women at the Dubai International Motor Show were ground-breaking. “Women’s World Car of the Year has never announced their results live from a motor show so that’s innovative and to be able to interview women driving instructors from Saudi Arabia live on the stage ispioneering. The fact all these things are happening in Dubai in the UAE is highly symbolic,” she said.

Sandy Myhre also conducted interviews with former Formula One team owner and TV personality, Eddie Jordan. 

WWCOTY is the only car awards in the world voted entirely by women motoring journalists – 41 jury members from 34 different countries with a collective audience of 268 million worldwide.

#DubaiMotorShow #DIMS #WWCOTY