FELDA introduces new frozen products at Gulfood 2014

Felda Gulfood

Malaysia’s Federal Land Development Authority (FELDA), the world’s most successful land development and resettlement agency, introduced new products at Gulfood 2014, to be marketed to major retailers in the UAE.

The products will be marketed under FELDA Best”, which was developed as the one brand to internationally market products made the FELDA settlers. The first range of products to be marketed internationally is a selection of Malaysian Traditional Frozen Food Products.

The launch was attended by Tan Sri Haji Mohd Isa Dato’ Haji Abdul Samad, the Chairman of FELDA Group and Y.Bhg. Datuk Faizoull Ahmad, Director General of FELDA. Both reiterated the importance of promoting frozen products made by SME’s in Malaysia and to meet the increased demand of Malaysian food products in the region.

Felda Gulfood 2014

The list of deliciously sweet and savoury food products available for export that will be promoted at Gulfood this year are Aloo Curry Puff, Sweet Potato Cake, Tapioca Cake, Doughnuts, Sambal Fried Bun, Red Bean Fried Bun and Aloo Fried Bun.

The officials also announced that they would be supplying three local fruits, pineapples, bananas and rock melons to local supermarkets they are currently  in talks with.

For visitors to the Gulfood 2014, FELDA’s stand located at Sheikh Rashid Hall, stand R-180 on the right of the entrance to the hall.

 

All You Need is Love to make a difference

I once worked for an incredibly inspiring individual… I will go as far and say that most of my good professional and ethical qualities in me exists today because of the motivation and guidance he gave me during the few years I had the privilege to work for the regions most creative thinker, Stuart Cameron.

Coming from working in one of the top 3 PR companies in the world, I was spoilt and very narrow in my thinking. With this company, octOpus, I was forced to run the entire PR department on my own – from client relations, writing stories, media relations, analysis reports, radio deals etc and I was flustered.

But seeing that I could work hard, my ex boss, Stuart Cameron pushed boundaries and made me realise that I couldn’t just write and issue press releases and that I was capable of doing so much more – we handled some of the best PR clients competing with agencies that had 30 odd people and we still delivered more than they ever could according to some very delightful clients.

Stuart also introduced me to CSR and told me that while it was ok to make money, it was far better to encourage clients to become socially responsible and that if one day he will become a millionaire, he will run an orphanage or help children get education and develop positively.

He stayed true to his word. Today, I am proud to say that apart from going on to become a millionaire (He is a marketing and advertising genius so how could he not), he has put his time and effort into helping provide education to Burmese migrant children in Mae Sot.

Mae Sot is a border town on Tak Province in Thailand, which is the major land gateway between Thailand and Burma. There are more than 30,000 stateless Burmese children in Mae Sot. This is only 10% of the 300,000 estimated children living on the entire border area. These stateless children are recognized by neither Thailand nor Burma and thus have no access to state services or schooling. They rely on financial help from non-government organisations to get a decent school and education. As a mum who struggles with the rocket high cost of school fees in Dubai, I refuse to make compromises on my child’s education at any cost so I can imagine how difficult and unfortunate it is for these children who don’t get any education because they don’t have the means for simple school education.

“Every bit helps.” This is why big Stuart (as he is fondly called since we were surrounded by Stuarts in the office) has gone out of his way to support one of the schools on the border called “Good Morning School.” For more than three years now, Stuart has been actively involved in promoting sustainable education for migrant children.

He has visited Mae Sot more than twenty-five times and with his team in tow, they have achieved a lot of remarkable projects on ground. Applying Stuart’s management acumen, he assisted in the restructuring of the grassroots organisation that manages the network of migrant schools on the border called BMWEC (http://bmwecmaesot.org), by putting in a reliable accounting system and a process that ensures checks and balances.

In a town, where resources are scarce, sustainability is key. Stuart has made it his mission to achieve this at Good Morning School. With the help of the local community, the school has now evolved from a small bamboo hut into a proper concrete building with 10 classrooms. It also boasts of a pigpen, a fishpond, a crop garden and a deep well. All these are learning tools for the children and income-generating projects that lower the running costs of the school. Stuart’s only hope is that this model of sustainability will be replicated and applied to the rest of the migrant schools on the border. Stuart did not stop there.

He went ahead and set up a charitable organisation aptly called ‘All you need is Love’ (AYNIL). AYNIL, unlike other charities, has a “dollar for a dollar” policy. This means that no administration cost gets deducted from each dollar you donate as it goes directly to a specific purpose, which you can choose as a donor. AYNIL is now a recognized as separate charitable organisations in both the UK and the US, widening its reach and ability to put up fund-raising activities to support the children. Everyone can help in their own way via http://allyouneedislove.org.uk/ or http://www.allyouneedislovecharity.com/.

Both are information portals that deliver a channel through which individuals can donate their time and/or money or, support the delivery of an evolving educational program for Burmese migrant children. If you are more of a hands-on person, you may help support the community by spending time in Mae Sot. AYNIL aims to match volunteers with real skills to real needs in community-based organisation AYNIL is partnerships with.

You can never do enough good…so on top of all these, Stuart went ahead to direct and produce a documentary called “All You Need is Love” too. It aims to provide funding to the charity for the years to come as half of the profits will go directly to the charity. All You Need is Love will feature the children of Mae Sot. It will not only highlight their plight but more importantly their resilience amidst the political conflict and civil unrest on the border. If you watch the trailer through this link: http://youtu.be/LOQu7z3fwPk, you will surely feel the power of the positive and of the human spirit.

As a mother I feel for these children in Mae Sot and I am sure there are many people out there who do as well. If you want to know more, check the documentary site on http://www.allyouneedislovedoc.com. You may also visit their Facebook page http://www.facebook.com/aynildocumentary or follow them on Twitter @allyouneeddoc for updates.

One day, when NJD is out of school and on her own, I hope to make time and get resources to make a difference to these children together with her as well.

If you are interested in helping through All You need is Love, get in touch with me and I will arrange for you to meet up with Stuart and his team.

‘Joy of collecting’ is new theme for Bahrain Science Centre

Shereen Shabnam cars

Its always fun to do things for Bahrain Science Centre because each month we have a new activity to work on. The themed activity during February 2014 at Bahrain Science Centre, part of Ministry of Social Development is ‘Joy of Collecting ‘. The goal of this theme is to encourage children to make collections of interesting objects.

Collecting is an educational activity as it encourages children to acquire and learn about objects from different cultures, ages and countries. Although ‘collecting’ is not strictly a scientific activity, it is an educational activity that promotes curiosity, inquisitiveness and innovation.

During the month, children will be encouraged to collect items that are simple, interesting, not too common or expensive, that are not alive, and are found all over the world and samples of personal collections will be displayed in different galleries at the centre .

Interested visitors can download the weekly programme on the website www.bahrainsciencecentre.com for more information. The Bahrain Science Centre is located in Building 334, Road 109, Block 801, Riyadh Avenue, Isa Town, Kingdom of Bahrain and can be contacted on 17686466

DIMENTION – Artworks by Ndue Pepa opens in Abu Dhabi

Shereen Shabnam Pepa Ndue

Couple of days ago I was able to meet and chat with well-known Albanian artist, Ndue Pepa during his 3 days visit to UAE. Pepa is represented in the UAE by Artissima Gallery and is showcasing his art collection ‘Dimension’ at the Dusit Thani Abu Dhabi until the 20th of February, 2014.

Born in Albania, Ndue Pepa’s art techniques are based on Albanian traditions that he has modernized with his unique artistic style. After exhibiting in Albania and Italy, art enthusiasts in the UAE will get a chance to view his work in Abu Dhabi.

Artissima _Pepa_ Shereen Shabnam

Ndue Pepa practices the philosophy of stylistic deformity through his eye retina photographs, which resembles the circle rotation spiral in a new stage and in a round cycle more advanced in time.

The paintings of artist Ndue Pepa is appreciated in many countries and have become part of art collections by followers of his style of work. The strength of Ndue Pepa lies in the use of rich vibrant colours that are expressive and composed fluidly in dynamic geometric movements that are energetic and celebrates both the creativity of the past and present.

Science for a better life

Bayer exhibition Shereen Shabnam

Couple of days ago I was super lucky to see the award-winning exhibition ‘Bayer: Science For A Better Life’  in Dubai, as part of a world tour celebrating Bayer, the world-class innovation company’s 150th anniversary, offering a hands-on interactive exhibition.

Held at The Dubai Mall’s Star Atrium, ‘Bayer: Science For A Better Life’ provides visitors with a chance to discover, interact, and engage with the latest innovations in healthcare, agriculture, and high-performance materials that help improve the quality of life of people, animals, and plants worldwide.

The exhibition is educative and entertaining, and features microscopes, thermal imaging cameras, digital games, and more, all specifically designed to be touched and tried out encouraging visitors to learn and have fun. 

The exhibition had 22 approximately two-meter high boxes with capital letters, each of which refers to a Bayer topic, from A for Aspirin to E for Energy-efficient Mobility and R for Rice. Each box contains images and informational text on the scientific background and social aspects of the topic. Numerous interactive elements are available for visitors to test. Together, the boxes spell out Bayer’s mission: ‘Science For A Better Life’.

 

Oros sure does smell nice

Oros.Pour.Femme Shereen Shabnam

Little diva and I are currently trying out a new fragrance from Oros, the high-end French fragrance brand. Oros, which means ‘Gold’ in Spanish, have used natural oils for a long-lasting scent and hand-decorated bottles with Swarovski elements – I have tried it for 2 weeks now and am loving it.

Oros pour femme for women is encased in handcrafted bottles with a dozen crystals that connote persona and sophistication for each month throughout the year, while the Swarovski stud on the cap imparts opulence as it’s the crowning glory.

Oros Pour Femme, is presented in a sleek graceful clear glass bottle. The scent is described as elegant, provocative and free-spirited, full of passion and emotion.

The scent combines floral elements with the glamorous sensuality of an Oros woman. It opens to sparkling notes of bergamot, pear and lily and reveals a sensuous floral combination of ylang-ylang, absolute tuberose and absolute jasmine. The dry-down of the scent combines white musk, patchouli and amber….it’s real nice!

MET Opera – Verdi’s Falstaff

I guess the whole world knows by now that I live with a little diva who is absolutely crazy about MET Opera and gets fully immersed in the story line and emotions that the brilliant actors of MET Opera portray.

The exciting news is that Meydan IMAX Theatre is presenting the MET Opera’s 4th installment: Verdi’s brilliant final masterpiece Falstaff has its first new Met production in nearly 50 years, conducted by James Levine and directed by Robert Carsen.

Ambrogio Maestri sings the iconic basso buffo role of Sir John Falstaff, the boorish, blustery character originally seen in Shakespeare’s Henry IV and Merry Wives of Windsor.Angela Meade is Alice Ford, one of many objects of Falstaff’s affection, and Stephanie Blythe is the sharp-tongued Mistress Quickly in a cast that also includes Lisette Oropesa as Nannetta, Jennifer Johnson Cano as Meg Page, Paolo Fanale in his Met debut as Fenton, and Franco Vassallo as Ford.

The International Herald Tribune praised Carsen’s staging, first seen at the Royal Opera, Covent Garden, as a “production of eye-catching ingenuity.”

Hope to see you there – even though it’s a school night, Little diva is already jumping up and down in preparation of yet another immersive Opera evening at Meydan IMAX.

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Sound of Music workshops in Bahrain

Sound of Music Shereen Shabnam

Bahrain Science Centre continues to amaze the visitors with its Sound of Music workshops which introduces the audience to the basic concepts and science behind sounds and music. The goal is to illustrate, using enjoyable games and experiments, terms such as sound wave, wave length, frequency, and pitch to the audience in a both interactive and comprehensible manner.

By the end of this workshop, participants should be able to differentiate between different forms of sound (i.e. Noise, music) and types of waves. They will also understand how the human ear functions in addition to identifying how different musical instruments produce different sorts of sound waves.

Interested visitors can download the weekly programme on the website www.bahrainsciencecentre.com for more information. The Bahrain Science Centre is located in Building 334, Road 109, Block 801, Riyadh Avenue, Isa Town, Kingdom of Bahrain.

Mystic Dreams from THE ONE

THE One Shereen Shabnam

Decidedly dramatic and darkly romantic, THE One’s Mystic Mélange boudoir look is the stuff that dreams are made of. Combining raven black, gorgeous gold and mystical purple hues with rich velvets, mixed patterns and Oriental touches, it oozes gothic glamour….a bit like what I would like my room to be.

To recreate this magically moody bedroom scene, set the stage for drama and romance with deep purple paisley wallpaper, before introducing the star of the show: a stunning gold velvet upholstered bed, dressed to the nines in charcoal, plum and beige. Accessorize with  luxurious satiny bedspreads in old gold and black and a pair of dog cushion covers, for a playful touch. Next up are the supporting acts in the form of strikingly graphic monochrome statement pieces like a handcrafted bone inlay side table and chest of drawers in addition to an upholstered box stool at the foot of the bed.

Finish dressing the set with an eclectic assortment of props ranging from a French Baroque-inspired table chandelier and weathered sunburst mirror, to a jet-black Chinese ginger jar, bejewelled perfume bottles and a gothic candlestick. Throw in an ornate crystal ball and you’re all set to drift off in style. Who knows where your dreams may take you?

The awesome team at THE ONE have put together a list of items you need to recreate the perfect boudoir:

Get the Look:

JAGGER gold velvet bed 180x200cm

DABKA bedspread 230x250cm

THIERRY Poncelet10 cushion cover 45×45

BOX stool 170x40cm

KANOR side table d50cm

KANOR 5-drawer chest

MILANO table lamp h74cm

SCENIC black ginger jar h64cm

FILIGREE picture frame 20X25CM

ROYAL candlestick h49cm

CRYSTAL ball deco h24cm

BURST mirror

Shereen Shabnam KANOR chest