It is time for Dubai Summer Surprises

NJD after a DSS face painting when she was young….she always chose a tiger design

Summer in Dubai these days are a lot different than 10 years ago thanks to the Dubai Events and Promotions Establishment, an agency under the Department of Economic Development of Dubai who have planned more than a 100 exciting shows and activities over 31 days set to cement Dubai’s reputation as the finest summer destination in the region through Dubai Summer Surprises 2012 (DSS).

DSS will run from June 14th to July 14th with the slogan “Dubai. Summer Fun and More”. I remember working with the DSF/DSS team in 2000 and had lots of fun at the DSF offices then with H.E. Laila Suhail who is now the CEO of DEPE and Ibrahim Saleh, Festivals Coordinator General and Deputy CEO of DEPE. Both of them are just as dynamic as I knew them 12 years ago and its great to see that they keep each year’s events fresh with new activities….I’m particularly excited with all the spa offers I’m about to experience – my body certainly needs it.

To know what you want to indulge in this year, check out the “Dubai Calendar” which gives visitors and residents a month-by-month line-up of the unique and entertaining events taking place in the city all year round and it is a great source of reference for anyone wanting to make the most of their time in Dubai….it is an awesome tool for people who have visitors all the time in Dubai.

This year’s partners and sponsors which includes Emirates Airlines, AW Rostamani, Al Futtaim Group, Emaar Malls Group, Emaar Properties, Majid Al Futtaim Properties, Al Ghurair City, Mercato, Paris Gallery, EPPCO and ENOC, Dubai World Trade Center, Dubai Duty Free in addition to Master card and Dubai Shopping Malls Group (DSMG), all of which, over the years, have played an important role in the success and continuing growth of DSS.

Malls across the city will play host to DSS signature events, such as World of Stories, Kids Fashion Week, Min Bladi Al Emarat, and the Sheila and Abaya Fashion Show, and kids can look forward to 8 highly popular international stage cartoon shows such as The Smurfs, Barbie, Hello Kitty, Sponge Bob, Charlie and Lola, Ice Age, and Teletubbies….man these bring memories of us going all over town with little diva. I must say I am glad she’s all grown up now and enjoys DSS the way I like – retail therapy!

My favourite bit this DSS will be naturally be the spa offers program “Dubai Spas” with cool discounts at the cream of Dubai’s luxurious spas. I’m not big into raffles partly because I never win anything but DSS usually has some mega prizes.

I’m pretty sure there is a lot more news coming up for DSS but the taster activity schedule that landed in my inbox makes me want to just here all summer.


Walk of Beauty 2012 wows crowds at Beautyworld Middle East

A bit of eye candy at last years show

2012 Walk of Beauty – A MADI show is always infused with entertainment

The awesome guys at Madi International and Wella Professionals wowed crowds at the Middle East Beautyworld making it a runaway success. The Beautyworld Show looks amazing and I’m sulking about it closing so early at 7pm….I only finish work at 5.30pm so getting to DWTC takes half an hour leaving not much time to see most of the show which this year is so brilliant.

But I’m glad Madi International, one of the Region’s leading distributors of internationally reputed professional beauty brands made Walk of Beauty 2012 a grand success by showcasing the latest trends in hair-styling from across the globe.

Organised in conjunction with Beautyworld Middle East and powered by Wella Professionals and P&G Salon Professionals, people have one more day to enjoy the show…I will be on a plane to Bahrain and wish I was actually in Dubai to check out the whole show but fate has other plans for me. I would be splitting a gut to get back to Dubai the same day to see my daughter perform on stage and making it to her show is looking pretty slim right now.

I saw a video clip of last year’s Walk of Beauty at Hard Rock Café (my new hangout) and was amazed…this years is even better. The iconic event demonstrates the 2012 hair-styling trends, presented live as part of an audio-visual show on a purpose-built catwalk stage by Wella and Kadus Regional Education Team and ambassadors. Besides this, talented and professional hair dressers from leading salons in the UAE and region also showcase their skills live.

Walk of Beauty 2012 is supported by Hard Rock Café, Dubai, the partner-sponsors along with In Dubai We Trust [IDWT] Foundation, a non-profit organization that started on December 2, 2009 and striving to unify the multi-cultural population of Dubai by celebrating the Emirate’s achievements. Hard Rock Café, which opened in London in June 1971, reopened its Dubai café at Festival City and is the largest in Middle East.

With a strong international profile, Beautyworld Middle East, organized by Messe Frankfurt, has played a major role in the last 15 years in contributing to the growth and development of the beauty and wellness industry in this region….I had fun at Hard Rock Café with a few old pals and got to meet IDWT (awesome team) and caught up again with Madi Team….it has been a couple of months since we last met when they opened their biggest showroom and I enjoy the company of Madi staff who have a vision to be on top of the game in their industry by cultivating a culture of success and warmth amongst their teams.

Unlike me, if you lucky lot are still in Dubai tomorrow, check out the Beautyworld Middle East as well as The Walk of Beauty. You won’t regret it.

Check the video out below sent to me by gorgeous Sarah at MADI:

http://www.youtube.com/watch?v=pChnqy-JOGM

In Dubai We Trust

Ever since I got the Hard Rock Café worldwide loyalty card, I’ve become a huge fan of their merchandise and its now tradition for me and my babe to get some retail therapy everywhere we visit that has a Hard Rock cafe….the food and drinks are great but the retail is even better.

It is at Hard Rock Dubai where I met Salma and Khalid from ‘In Dubai We Trust’….a coincidence as I was there for something else and after a quick chat with them, I made up my mind that I will talk about their cool initiative….In Dubai We Trust.

As anyone will tell you, I am the biggest fan of the UAE and all the Emirates…. I constantly end up telling people who try to say anything bad about the country that they are welcome to go back home if they have issues with the UAE as there are plenty other people who appreciate the place and love to live and work here.

Although UAE and Dubai has nothing to prove to anyone as the place speaks for itself, it still is great for people who live here to talk about the best things that Dubai has to offer and show the many positive sides that people don’t usually pick up on because they are so involved in their own little worlds, they would rather stay on their sofas and complain instead of actually venturing out and enjoying the many amazing things one can do here.

‘In Dubai we trust’ is a non-profit organization striving to unify the multi-cultural population of Dubai by celebrating the emirate’s achievements. Their tag says…..’In Dubai we trust, with Dubai we bloom, in Dubai we see our future grow. Moving forth with strong will and determination, an economy with power & inspiration. With achievements across the borders untold, Dubai our land, where peace and love unfolds.’

The group since their inception has organised many events that show the different facets of the Emirates….they were also part of the Burj Khalifa opening, have organised events for mother’s day, brought women from different nationalities together in a spa environment and now they will also be part of the Walk of Beauty 2012 event. This is part of the amazingly popular exhibition Beautyworld Middle East 2012 starting on the 29th of May.

UAE and Dubai has become a second home to many….its about time we celebrated the many great opportunities the country has given us and make people aware of the many things they can do here that they would not be able to do elsewhere.

If you are a big fan of Dubai, you can join In Dubai We Trust’ on the following:

http://www.facebook.com/groups/188737619862/

Follow them on Twitter- http://twitter.com/indubaiwetrust

Youtube Videos:
(UAE 3-D Show @ Dubai Mall -Jan 2010 )
http://www.youtube.com/watch?v=23lnTiH3sHE

( IDWT Interview)
http://www.youtube.com/watch?v=we88TCCSqRU

Lovin my Bags now at Palm Strip

After dreading about having to trot all over town to Lancel, Louis Vuitton, Gucci and mending a zip at Burberry, I was hoping for an easy way out to tackle my annual chores with bags when I opened my email and found out I can take all my bags to one place and get it sorted…how deja vu is that!

The news I received was that Lovin My Bags, the world’s first system of handbag and leather restoration has entered the Middle East region with its first boutique launch in Dubai. The new boutique was inaugurated by ‘Aiisha Ramadan’, a leading Arab fashion designer and hosted by ‘Shereen Mitwalli’; TV presenter, & international events moderator.

Most high-end bag owners already know that Lovin My Bags specializes in the very first system of handbag cleaning, restoration and leather care products developed to prolong the life and beauty of luxury designer handbags with professional care….except that they didn’t exist here before and they always ended up having to lug stuff back to the brands themselves.

Naturally, finding a professional service to refurbish bags in this part of the world has been challenging. With the launch of Lovin My Bags, luxury buyers have the safest and quickest option to restore their belongings. Due to such extreme climates, there is a big issue of dye transfer from Abayas, Jeans & other materials and Lovin My Bags has engineered products & services specifically to address such issues.

Dhiraj Munjwani, Partner & Director of Lovin My Bags Middle East showed  me some of the products they will be using as a way of assuring me that my bags were in good hands.  He explains how leather needs protection, cleansing, moisturizing, conditioning and miracle products to keep it looking its best and his team treat handbags as ‘Souls’ that require constant rejuvenation, pampering and love.

I recall last year on my way to London, we got diverted to Vienna because of a threat and all our suitcases got checked…my Lancel got damaged in the process and it took the Airline 5 weeks to find someone who could sort it out. In the end they gave up and paid me the original cost of a Lancel suitcase. With Lovin my Bags, the running around is not necessary anymore.

These guys specialize in cleaning and restorations services for all designer brands including Hermes, Chanel, Louis Vuitton, Prada, Balenciaga, Dior, Cartier, Chloe, Gucci, Jimmy Choo, amongst all others….check them out!

Diva is in love….again… with ‘V’

Talking perfumery with Victoria Christian

After a 12 year tryst with YSL’s Champagne and then Dior’s Poison and recently Midnight Rose by Lancome, it looks like my heart has turned to another…my olfactory nerves crave a new smell in form of ‘V’ Perfumes, the second release from Clive Christian’s Private Collection.

As Victoria (daughter of Clive Christian) tells me, the new release bears the same concentration and complexity for which the House has become synonymous. Clive named ‘V’ Perfumes after her… Victoria is his eldest daughter.

‘V’ for women is a White Floral Chypre where Orange Blossom, traditionally associated with joy and betrothal and is embraced by Rose and Jasmine. Entwined with soothing Chamomile and sensual Lavender, the spirit of this romantic Perfume brims with utter femininity.

Belonging to the Private Collection, ‘V’ for Women is presented in the customary deep amber bottle which pays tribute to the original apothecary bottles from the perfumery uniquely crowned by Queen Victoria in 1872.

Check out the specs on this baby – loving the base notes heaps:

Top Notes: Peach, Neroli, Bergamot
Heart Notes: Jasmine, Carnation, Ylang, Rose, Gardenia, Orange Blossom, Pink Pepper, Black Pepper, Chamomile, Lavender, Liatris, Helitrope, Coriander Seed, Cistus
Base Notes: Honey, Sandalwood, Ambrette Seed, Bensoin, Amber, Cistus, Oakmoss, Patchouli, Leather, Frankincense, Labdanum, Musk

I can’t wait for August when this will be sold to the general public through Paris Gallery…I’m just so glad I was the privileged few to get the private preview of this before it hits the Arabian shores. Highly recommended because the woman’s version is WOW! I could still smell the base notes more than 12 hours later.

A. Lange & Söhne – New models seen in Dubai

How gorgoeus are these novelty pieces from A. Lange Sohne

Most people know that I am not a morning person…. I don’t get up before 6am for love or for money but once in a while I do make an exception…..specially if its something as nice as having breakfast at Emirates Towers with like-minded people who love A. Lange & Sohne watches while enjoying an amazing view of Dubai from the top floor.

I was amongst a small group of about 15 people together with collectors discussing the love affair we have with our watches…. I never leave home without a watch and have one for every occasion…being a fashion rebel, I sometimes break the norm and come to work adorning my Roberto Cavalli snake watch in mother of pearl or go to an evening event wearing a Montblanc business watch with traditional black straps or a simple Salvador Dali that looks like it goes with anything….whose to say what works and sometimes being a rebel makes you stand out.

Anyway, following a successful launch at the Salon International de la Haute Horlogerie (SIHH) beginning of the year, A. Lange & Söhne’s new models have been on a tour across the Saxon luxury watch brand’s global boutiques. We were the first in the region to experience the latest highlights of Lange’s watchmaking artistry and I have to say it was super impressive.

The 2012 collection, an ideal expression of A. Lange & Söhne’s constant quest for perfection, was received with great enthusiasm during the Middle East premiere. Technical expertise combined with contemporary originality and an unmatched level of craftsmanship defines A. Lange & Söhne’s ever-lasting commitment: to build “the world’s finest watches”.

The central theme this year is the LANGE 1 watch family, headed by the Lange 1 Tourbillon PERPETUAL CALENDAR. With two large complications and a new type of instantaneously jumping month ring, it demonstrates once again the innovative potential of the manufactory. With a newly developed movement, the reworked GRAND LANGE 1 exhibits elegant proportions.

My favourite was a luminous LANGE 1 TIME ZONE in white gold which commends itself as the perfect travelling companion. The DATOGRAPH UP/DOWN illustrates that a timepiece widely considered perfect can still be improved. It has grown to 41 millimetres and incorporates an extended power reserve and a power-reserve indicator. Finally, the SAXONIA THIN, introduced last year, and with a height of just 5.9 millimetres the thinnest Lange watch, is now also available in white gold.

I must be one of very few women who shuns expensive yellow gold….and possibly the only one in my family who does not own any of the over designed yellow gold jewellery. I like white gold, diamonds and simplicity when it comes to my watches & jewellery so the new A. Lange & Sohne collection totally hits the spot. If you are big into watches, their new collection is awesome and a definite must see for enthusiasts and collectors.

You know a watch is precious when even the brand manager has to wear a white glove to try it out 🙂

“Collection Princesse Grace de Monaco” in Dubai

My Blackberry camera does not do any justice to this piece

My visit to Dubai Mall got exciting one weekend recently seeing an exhibition as Montblanc paid tribute to the 20th Century’s Unforgettable Style Icon, (Princess Grace of Monaco of course) with a collection of precious, handcrafted jewellery, timepieces and writing instruments that is both feminine and timelessly elegant.

I am a huge fan of Montblanc already when it comes to watches, business card holders, pens, belts and diaries but I admit I never looked twice at their jewellery in the past. And every time I have entered a Mont Blanc shop, its because I needed inspiration to buy a gift for my guy friends….never for a woman and yet I have always walked out with something for me but just not jewellery. My best purchase there has to be a limited edition commemorative pen for a dear friend.

So it was different to see Montblanc in all their glory at the mall showing this new dazzling travelling collection which forms the centrepiece for a stunning commemorative exhibition of the late Princess. It was inspired by Princess Grace’s sophistication and her love of roses. Naturally Joe Nahhas of Montblanc was over the moon about hosting the special tribute collection in Dubai.  He was with Montblanc’s Creative Director Carlo Giordanetti who worked closely with Albert II, Sovereign Prince of Monaco, to design each piece of the tribute collection. Needless to say, every detail of the collection reflects Princess Grace’s alluring spirit, poise and glowing charm.

Giordenetti was beaming when he told us the idea for this collection was borne out of the Palace of Monaco when Montblanc writing instrument dedicated to Prince Rainier III was presented to Prince Albert with a special edition. He fell in love with it and told Mont Blanc to explore this idea further and create a tribute to his mother, Princess Grace, in the form of jewellery and watches.

Before she became Her Serene Highness, Princess Grace of Monaco was already royalty in Hollywood. Known then as Grace Kelly, she shot to fame in the early 1950s and by 1955 won the Oscar for Best Actress at The Academy Awards and is remembered and revered for her sophistication, classic, otherworldly beauty and her inimitable style is effortless and timeless. Beyond the external image, her innate elegance and kindness touched every aspect of her life and work. This elegance shone through her on-screen talents, through her indefatigable charity work, her commitment to family and her never-ending support for emerging artistic talent. This spirit, compassion and style are now distilled into the Montblanc collection.

The exquisite and emotive lemotif linking all four collections is the classic pink rose, Princess Grace’s favourite flower – quintessentially feminine, an emblem of romance, passion and everlasting beauty. The rose petal, ravishingly romantic and evocatively emblematic is embodied throughout the collection in precious materials, gold, diamonds and petal-shaped sapphires of an exquisite pink. Each piece of the four collections, many of them one of a kind or limited editions – is hand-crafted to the highest standards for which Montblanc is internationally renowned.

Representing her life as a princess, the high jewellery line features diamonds and rose-pink sapphires, specially cut in a lusciously sensual drop-shape to capture the voluptuousness of the rose petal. The fine jewellery line truly reflects her lifestyle as a contemporary woman. In the two opulently casual fine jewellery collections – Petales de Rose and Petales Entrelaces motifs, openwork petal forms are outlined or paved in diamonds and echoed in soft pink gold, clustered together or interlaced to represent and celebrate the loving union between a couple, the mysterious, magical intimacy bonding a man and a woman.

The same drop-cut pink sapphire highlights the Montblanc writing instruments of the collection. With scattered diamonds, the pen clip and cap top were designed to mirror the curvaceous V-shaped neckline of a black velvet dress worn by the Princess in a celebrated photograph; one of Prince Albert II’s favourites of his beautiful mother. Quality and detailing – the hallmarks of the world-famous Montblanc pen are taken to a new level in this tribute series, featuring champagne coloured gold fittings, rubies cut in rhombus shapes taken from the Grimaldi coat-of-arms, and an 18 carat gold nib with a heart-shaped opening.

The all-encompassing collection of superlative timepieces, ranging from scintillating one-of-a-kind high jewellery watches to the everyday chic of stainless steel with diamonds, pays homage to the nobility of Princess Grace. The refined timepieces feature brilliant cut diamonds, pink sapphires and lustrous mother of pearl dials. Each piece is a ravishing masterpiece, bringing together the art of the watchmaker and jeweller together in a sublime harmony to forever personify the innate elegance of Princess Grace….well there is now another reason for the women of Dubai to make a beeline for Montblanc.

Carlo Giordanetti is super passionate about the designs inspired by Princess Grace

With Joe from Montblanc

An evening with Italian Master Roberto Coin and his exclusive jewellery parure

Looking at the reptile inspired necklaces that Roberto sketched … similar to my watch 🙂

My evenings are certainly becoming exciting these days – I guess not being stuck to the computer in the evenings and accepting invitations is working out to be very interesting…. it’s time I started learning from strong individuals who make their own decisions and are fully dedicated to driving their organisations to success without any influences from others….and Roberto Coin’s strong creative mind is as good as one can get.

A friend who knows my taste in jewellery thought I would love Italian master jewellery designer Roberto Coin and his bespoke designs – she knew my snake watch in pearl white broke despite being a limited edition piece so she hoped seeing reptile inspired jewellery instead would wow me and perhaps convert me to Roberto Coin. It did and now I wish I had spent the dough on Roberto Coin jewellery rather than the ill-fated watch which I hope one day I can wear again.

Anyway, Roberto and his sweet gorgeous wife were in Dubai to launch the exquisite one-of-a-kind jewellery parure to mark the opening of his new boutique in the Mall of the Emirates. The signature set, which consists of a matched collar, bracelet, earrings and ring, was unveiled during a preview which I was super lucky to sight on the first night and in the presence of Roberto who is sweetness and light personified.

The special parure, which is part of the Mauresque Collection, is made up of a 3.21 ct collar set with 60 individual diamonds, a 6 ct bracelet with 110 stones, earrings set with a total of 22 stones and a 1.03 ct ring studded with a total of 20 diamonds. The four pieces will be on display in the new boutique, which was officially opened by Roberto Coin, together with the Italian Ambassador to the UAE – H.E. Dr. Giorgio Starace, Anan Fakhreddin, CEO of Damas Jewellery and Raj Sahai among other senior members of Damas management.

Roberto’s jewellery is revered around the world and is known for producing the most beautiful, intricately crafted artisan pieces. The company was born in 1977 in the Italian city of Vicenza, which is famous for its fine jewellery, initially manufacturing on behalf of some of the world’s most prestigious jewellers, before Roberto Coin decided to relaunch as a brand in 1996.

Not many people know this but Roberto has an inborn curiosity and desire to know the world beyond his own borders which drove him to attend a hotel management school. The hotel atmosphere, crossroad par excellence of cultures and people, fascinated him. After a first diploma at Montecatini he went on to complete his apprenticeship in Switzerland, where he obtained the Hotel Management Diploma in Lausanne.

At the age of 18 he moved to Guernsey, a British Crown Dependency, where at the age of 24 he already owned The Duke of Richmond, an old renowned hotel in St. Peter Port, the island’s capital. During his career, he came in contact with some of the main figures of the international jet set, each of whom left behind an impression, a style, a lesson. Some of them left a deep impression, like Earl Mountbatten of Burma, who taught him by example, the value of social responsibility and a sense of responsibility for those less fortunate.

At 32 Roberto decided to return to Italy and turn a new page in his life. He brought with him a wealth of experience matured in the spheres of PR, style and the pursuit of quality. He had developed a great sensitivity for “beauty”, in the objective sense of the term, so he decided to turn to a new entrepreneurial adventure. His selection fell on the world of fashion, particularly on jewellery, accessories par excellence.

He approached this culture with a great will to learn, comparing himself with the major international entrepreneurs, who enabled him to get to know the thousand facets of the sector. Soon Roberto Coin decided to start a production line of his own, which he offered to major jewellery brands. In 1996 he created a company name bearing his own name with his creativity manifesting itself in every imaginable form and together with concepts of uniqueness, excellence and social responsibility, the brand became internationally recognized.

Roberto signs every single jewel with a small ruby set on the inside. A special caring detail reserved to the woman who will wear his jewels, in observance of an ancient belief, according to which the gem has the power of promoting a long life, blessed with health and happiness. Beyond the success of his creations, Roberto is also a member of the Board of Directors of the WDC, which collaborated with UN to create the Kimberly Process. He is also a member of the Diamond Bourse of Dubai.

Roberto lives in Vicenza now. He is married to Pilar Cabo, who assists him in managing the company’s marketing division. Together they have a son, Kevin, who is busy studying, while Roberto’s adult children, Carlo and Paola, are involved in the family business. You can see his strength lies both in his creativity, his family and friends….people can learn a lot from his example.

The time spent with Roberto was short but very insightful. We talked about technology, phones and how we should switch off to relax for periods – I’m definitely following his gem about taking time out, letting go and being with like-minded people. I’ve seen people going downhill because of the company they keep with no desire to do great things intellectually – We should always strive to be influenced by contemporary thinkers who are vibrant and energetic.

That’s why we need more creative and inspirational corporate leaders and role models like Roberto Coin in the world to make it an interesting and happy place to live in.

Candid moment with Roberto Coin

Listening intently to Roberto

Going to be beautiful In and Out

Love their logo…my Blackberry camera does not do justice to it

Like most women, Island girl is always in search of remedies, products that keep the exotic skin in top form….after all there is only so much magic that FIJI water can do to one’s gorgeousness and well-being + juicing every morning is nice but cumbersome and these days I struggle to find time for at least one Moroccan bath a month.

Help is at hand though in the form of In&Out  as I am told by a few friends around town who are raving how the revolutionary new treatment from this latest Swiss skin care and wellness brand is redefining how you celebrate your beauty. Regardless of age or skin type, In&Out adopts an innovative and intelligent approach that promotes the balance of beauty and wellness both inside and out….how you may ask?

Lucky for me I met the man behind the brand at the In&Out counter who graciously spent some time explaining how he and his wife decided to combine cosmetics, skin care and supplements together to ensure the skin was taken care at all levels. They combined powerful active ingredients made up of essential oil concentrates and food supplements of pure plant extracts, that work in extraordinary synergy with the science of cosmetology so that their treatments deliver triple action results that delay the skin’s aging process, keeps intact the body’s inner health, and stimulates the body’s natural defenses.

For people who have an exotic colour like me, the In & Out Brightening Treatment range helps slow down the melanin production process which can result from a host of external, internal and natural factors such as stress, sun exposure and time.  This reduces the causes and effects of pigmentation from inside and out, while gently brightening and evening the outer skin tone.  There was something for every skin type and I’m sure you can find out more….i was more interested selfishly to find out what works for me.

In & Out is manufactured out of Innovative Biotechnologies Laboratories in Switzerland with a strong collaboration with the University of Ferrara in Italy, renowned for its Research & Development of new skin care technologies. In & Out integrates the latest technologies and ingredients for efficient, innovative skin care and wellness treatments but I like the aromatherapy element most. Any smell that makes me feel like I am in a spa environment makes me feel calm and mellow right away – not that I’m hyper or high-strung normally (no comments to this one please)

In & Out is awesome – I found them in Paris Gallery, Festival City, Dubai….hidden away but it was a worthwhile find as I’m done with superficial skin care.

Will Shay Rouge be my new scent

Shay Rouge – packaged in RED, just the way Island girl likes it!

I’ve always been attracted to strong sensual scents and at this point may have the most number of YSL’s Champagne or Yvresse as its better known in the Middle East when I found out it was not going to be forever produced like the Chanel No. 5 type classics.

So when Emirati Perfume house Anfasic Dokhoon created Shay Rouge, its new limited edition scent for exclusive sale at Galleries Lafayette, I made a beeline to test it because I was told it was a scent I would like – a ‘strong’ perfume with subtle notes…that’s exactly how I would describe it.

Shay Rouge is a fragrance that embraces Galleries Lafayette’s elegance as well as Anfasic Dohkoon’s mastery of oriental perfumery. The iconic Anfasic Dokhoon purple bottle, which treasures creations by Emirati scent designer Mohamed Hilal, is exceptionally presented in rich red, paying homage to Galleries Lafayette’s identity and to the scarlet scent that combines an orchestra of cherry, rose, osmanthus and ‘oud.’

The former Emirates Airlines pilot who changed his career in pursuit of his passion for scents is highly regarded for his refined creations. The fragrance exhibits a rich cherry top note, enhanced by a glowing heart of romantic roses and exotic osmanthus that finally surrenders to the warmth and sensuality of the ‘oud’ base note.

The ‘oud’ element certainly reflects the cultural heritage of Arabia that crosses boundaries – When I go home to Fiji Islands, the male family members expect me to take some form of oud for them with me and that’s the one thing they appreciate truly from Arabia that they can’t get easily in Fiji.

The fragrance’s name pays homage to the dual influences of Arabian prestige and French glamour. Rouge is French for red, but also ‘lipstick’ in both French and casual Arabic, while Shay™ means ‘wow’ in Emirati dialect. The scent of a ‘wow red lipstick’ is the inspiration of striking beauty, elegance and femininity, which is the effect that this fragrance will diffuse around its wearer.

Anfasic Dokhoon brings to life a world of scents created by Emirati conceptualist Mohamed Hilal and Italian co-founder Olimpia T. Mascolo that embodies Arabian scents with the simplicity of style and minimalism….try it and see what you think?