Soundcore by Anker introduces ambient light-enhanced Bluetooth speakers

Revolutionary audio experience enhanced with intensified bass and ambient beat driven lights

Soundcore by Anker introduces the Flare Series of audio products to the region in the form of ambient light-enhanced Bluetooth speakers that bring life to the rhythm accompanied with a synchronized brilliant light show.

Thoughtfully engineered, Flare’s custom, dual full-range speakers deliver room-filling 360-degree sound, perfect for party lovers. It features Soundcore’s proprietary BassUp™ technology, allowing music to blast with solid lows at any volume.

To provide true left-right stereo sound to any room, two Flares can be paired for enhanced music plus the Boost Mode doubles the volume sound without distortion and amp-up any get-together.

For user convenience, the ambient LED ring can be controlled through the Soundcore app, which includes multiple preset options. And to ensure the music stays with you all day long, Anker’s world-class charging technology in Flare features 12-hours of wireless playback.

To enjoy music on the go and true portability, the compact and resilient Flare’s unique cloth-covered, spherical design provides visual accent while the LED light ring at the bottom highlights its minimalist design.

For party and adventure enthusiasts who like music on all occasions whether they are by the beach, camping by the wadi or at a party by the pool, Flare Series is rated at IPX7 waterproof, which makes pool parties, beach games and boating trips much more entertaining.

In keeping with Flare’s design and versatility, the speakers come in four color options: red, black, blue and gray to suit all tastes and available in major retail stores in the Middle East.

Gadget gifts for the Tech loving mum

Eye catching fun accessories to make your mum stand out and stay in touch

Mother’s Day is the perfect occasion to thank and celebrate our heroic mums who have loved and nurtured each member of the family unconditionally through good times and trying times. To ensure we stay in touch with our mothers through calls and make their lives easier, Anker introduces a selection of gadgets and accessories that will reflect our boundless appreciation to the queen of the house.

eufy_robovac_30c

RoboVac 30C

Instead of cleaning the house, we would like to see our mothers relax with a cup of tea watching their favorite programmes or out for a walk to enjoy some fresh air. Stronger, slimmer, and the most convenient RoboVac to use, the RoboVac 30C makes a perfect gift for your mother as it comes with Wi-Fi, Amazon Alexa, and the Google Assistant-compatibility, meaning it is 100% hands-free cleaning.

The slim 2.85in profile glides under sofas and beds with super-strong 1500Pa suction power and three brushes that effectively cleans up dust and furs for up to 100 minutes, leaving the house spotless.

RoboVac uses drop-sensing technology to avoid falling down stairs and specialized dual-hall sensors detect Boundary Strips that ensures RoboVac only cleans the areas you want. Nine anti-collision infrared sensors helps RoboVac avoid bumping into obstacles and clean non-stop.

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PowerCore II 10000 

We often get anxious when we call our mums and their phone is off because they have run out of charge. What she needs is the sleek and ultra-compact 10000mAh portable charger that provides high-speed charging with PowerIQ 2.0.

Providing three phone charges with Anker’s new generation advanced smart-charging technology, the Powercore IIadapts to your device’s unique charging protocol to deliver a tailored, blazing-fast charge. Mum’s can get fully charged up in between school runs in as little as 4 hours using a Quick Charge charger and stay in contact with the family all day long.

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PowerLine II 3ft Lightning

Having frayed wires wrapped up amongst wallets and makeup in hand bags can be a drag for busy mums but with PowerLine II 3ft Lightning, the world’s most durable cable, worry about wires becomes alien as it is not only safe to use and walk around with but comes in a red colour that is easy to spot in the handbag and not easily mixed with the cables of other family members.
PowerLine’s cable tolerates being bent over 12000 times along with any knocks, drops, twists or yanks thrown at it. The MFi certification means total peace of mind because it is designed to work flawlessly with devices having a Lightning port. Lasting for an entire lifetime, it really will be a cable that helps keep you and your mum in touch at all times.

PowerCore+ 10050

Ladies like to have fun with colours when it comes to accessories. Anker’s high-speed, high-capacity portable charger, PowerCore+ 10050 – A1311H51 comes in pink while the A1311HB1 comes in gold for the woman on the go.

The small sized premium Aluminum Portable Battery Charger with Qualcomm Quick Charge 3.0 combines three distinct fast-charging technologies to ensure devices are charged in the shortest time possible and comes with a look that matches the most advanced phones and tablets.

Liberty Air Black 3

Liberty Air

For mothers who like to be on the move without wires holding them down as they work out or enjoy music to wind down, Liberty Air is the answer – it is a true wireless in-ear headphones that comes with two built-in microphones with uplink noise cancellation and filters out ambient noises to ensure you sound crystal-clear even in noisy spaces.

The latest Bluetooth 5.0 technology and a FPC antenna create a rock-solid connection for skip-free music. One-Step Pairing ensures automatic connection to your mum’s device while a seamlessly concealed sensor in both the earbuds allows her to effortlessly answer calls or adjust music without reaching for the phone. The charging case provides a longer battery life on the go for the earphones.

Valentines Day Gift Guide from Anker

A selection of innovative practical gadgets that eases the life of your loved ones

Celebrate Valentine’s Day with Anker with the perfect gift for your loved ones that lasts a lot longer than flowers and chocolates. Gifting gadgets for special occasions satisfies any personality from Anker Innovations where products range from Bluetooth speakers, headphones to power banks.The products are now in major retail stores in the Middle East.

Soundcore Flare:

Soundcore Flare is a cylindrical Portable Bluetooth speaker that provides immersive 360Oall around sound with BassUpTMTechnology. The uniquely designed Flare is water proof with IPX7 protection and comes with a beat driven ambient light show as well as offers 12 hours of continuous use on one charge. A perfect gift for someone who loves music on the go.

Liberty Air:

Liberty Air, true wireless in-ear headphones come with two built-in microphones with uplink noise cancellation and filters out ambient noises to ensure you sound crystal-clear even in noisy spaces. The latest Bluetooth 5.0 technology and a FPC antenna create a rock-solid connection for skip-free music. One-Step Pairing ensures automatic connection to your device. A seamlessly concealed sensor in both the earbuds allows you to effortlessly answer calls or adjust music without reaching for your phone. The charging case provides a longer battery life on the go for the earphones.

Soundcore Space NC:

The Soundcore Space NC, the state of the art over-the-ear headphones, are affordable, extremely comfortable and have a collapsible design making them perfect for travelling. Withleading active noise cancellation technologyand exceptional battery life, it is the perfect choice for the ultimate listening experience. The convenient touch controls on the on-ear touch pads and buttons allows users to have easy control on the music playback and effortless call answering. Soundcore Space NC is perfect for long haul listening with 20 hours playtime of uninterrupted music.

PowerCore IQ 5200mAh:

The PowerCore IQ 5200mAh is compact and perfect for charging your phone on the go. Equipped with High Speed Charging Power IQ technology, it detects the optimal and fastest charge speed required for the device.  It comes in incredibly compact candy bar size with cutting-edge technology and has enough charge to power your average smartphone up to 2 times. The intelligent high-speed charging, premium battery cells, together with advanced materials ensure reliability.

Nimble Storage solutions delivers true business value

Mr. Santosh Varghese[1]

Santosh Varghese of  Toshiba Gulf FZE

We are excited about Toshiba partnering up with Nimble Storage, a world-leading provider of flash-optimised data storage solutions based in California. As a distributor of Nimble Storage solutions in the Middle East, Toshiba is launching the Adaptive Flash platform, the latest in hybrid storage innovation.

 

Using hybrid storage architecture, Nimble Storage’s Adaptive Flash platform is engineered to address the industry’s most pressing storage issues by delivering better performance and capacity at a reasonable price; providing integrated protection with rapid backup and recovery; and reining in storage complexity.

The platform combines flash-optimised architecture with InfoSight™, a cloud-based management service that delivers predictive support and operational simplicity through deep data analytics. InfoSight™ ensures the peak health of storage infrastructure by identifying problems and offering solutions in real time.

Through Cache Accelerated Sequential Layout (CASL™), a CPU-driven storage solution that is non-dependent on spindle count, the platform combines the unique properties of flash and disk to provide high performance and capacity.

Together, Infosight™ and CASL™ make Nimble Storage’s Adaptive Flash platform the first storage solution in the market that eliminates the need for businesses to choose between performance and capacity.

 

Santosh Varghese, General Manager of Digital Products and Services, Toshiba Gulf FZE, shares, “In today’s world, IT departments have transformed into service-oriented organisations, with the need to satisfy different interests. Understanding this concern, Toshiba sees the Adaptive Flash platform as a necessary innovative B2B solution for enterprises, big or small, especially here in the Middle East.”

“We are delighted to add Toshiba as a distributor in the MEA.  As a leading value added distributor, Toshiba is ideally qualified to join Nimble’s rapidly-expanding partner program,” said Clare Loveridge, VP EMEA, Nimble Storage. Toshiba has the expertise, local market knowledge and dedication required to support Nimble’s rapid growth.”

We have been promised a second more detailed demo again and looking forward to it.

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Toshiba awards top-performing KSA channel partners

Sequoia Sherif Abd Al Fatah of Al HASOOB; Mr. Santosh Varghese , General Manager, Toshiba Gulf FZE; Mr. Hany Mohammed, Regional Sales Manager – Egypt & KSA, Toshiba Gulf FZE

Toshiba Gulf FZE held an award ceremony on 28th June, during the company’s Iftar celebration in Riyadh, KSA. The ceremony served to congratulate the company’s top-performing channel partners in the 1st Quarter of 2015 sales in the country.

As part of the 30th Anniversary celebrations for its mobile computing products, Toshiba Gulf Free Zone announced a channel promotion for CYQ1-15 sales; this is in addition to its award-winning P4P Channel program. Select Saudi Arabia dealer channel partners had an opportunity to win a Toyota Sequoia in platinum category and a Toyota Camry in gold category.

Camry Toshiba  Fouad Abd Al Kader of Fan Al Turath; Mr. Santosh Varghese, General Manager, Toshiba Gulf FZE; Mr. Hany Mohammed, Regional Sales Manager – Egypt & KSA, Toshiba Gulf FZE

Sherif Abd Al Fatah of Al Hasoob, Riyadh took home the Toyota Sequoia and Fouad Abd Al Kader of Fan Al Turath, Riyadh won the Toyota Camry

Being a leading PC brand in Saudi Arabia with No.1 market share in KSA for the 1st Quarter of 2015, reflects the brand’s growth strategy is sustainable and meets the product standards of customers in the region and their preferred PC requirements.

With the successful incentive related activities in Saudi Arabia, Toshiba hopes to further launch many new channel programmes as part of their 30th anniversary celebrations.

Intensive Camera Workshops by Icon Art Production

Workshop shereen shabnam

It was a long time ago I did a camera workshop with Icon Art Production but it feels like yesterday. When I received the workshop details from the trainer a couple of days ago, I felt I had to put it online to share with others what the workshop is all about as I learned more than I thought I would and  it turned out to be one of the best weekends I had. I treasure the knowledge I gained from Zakir the trainer who is an amazing teacher.

Following the success of the past camera workshops, an Initiative of Icon Art Production, photography enthusiasts, film makers, cameramen, screen writers and individuals have now the opportunity to get hands on training on latest cameras with well experienced team of cameramen, sound assistant as well as have an Executive Producer and director to guide and share their experiences, demonstrate technique and methods to make short films and documentary Films.

The workshop, held this weekend on the 23rd and 24th of August, provides practical training on 12 professional cameras Handy cam, Sony PD-170, Sony DSR 450, Canon 5D Mark II and 5DMark III, 7D Mark II, Sony EX3, Sony PMW F3, Sony PMW 350,Arri Alexa Plus, Red Epic, Black magic cinema camera. The cameras used in the workshop as kits value ranging from Dhs. 20,000/- to 500,000/-.

This Workshop is designed for anyone with a passion to pursue his or her career in Filmmaking or Videography/cinematography with no age limit and experience.

To ensure participants get full benefit, only 2-3 People will work on each camera as they get training hands on training for all Levels of Cameras. Focusing – Film, Documentary, TV Program, Corporate and editorial. The course also focuses on the basics of Light Control, Under Water and several necessary tools Technical and legal guidelines to produce your own film.

The workshop Topics cover:

  • Camera Features & Technical aspects of cameras
  • Cameras Influence on films, Story and its Budget.
  • Shooting Methods and 50 types of Shot by Shot Guideline.
  • Various Cameras Show reels.
  • Under Water Kits and Shoulder Mounts, Tracks and other grips
  • Structure and job responsibilities of the camera.
  • Cost Analysis for small, medium and large Production
  • Dos & Don’ts in Shooting and Post Productions.

After completing this workshop, students will be able to identify which camera is best for which production, know the right techniques and methods and easily identify the budgets etc. when producing a short film.

The workshop targets Filmmakers, cameramen, screenwriter or individuals, producers, directors and Individuals who are Looking for hands on experience & understanding of overall cameras & production to record family/personal videos. The cost for the workshop is Dhs. 2,500/-

Workshop Venue

Icon Art Production

Al Thuraya Tower, M Floor Office no 27-28

Email:workshop@iconartproduction.com

Tel: +971 04 3515511

For Further Details Contact

Registration : Mr. Adeel Mustafa

Technical : Mr. Zak – 050 7845135

Personal Benefits: Any one wants to shoot their personal video / Events / functions / sports etc.

Media Students:  They will learn to understand all types of cameras existing in the industry and It’s a first step in film making career.

Professional Benefits: Journalists can do video interviews and promote webcast online.

Photographers: Photographers can upgrade their skills by learning 8 different cameras and it could be a additional income to their profession.

Film Industry: Workshop will help all levels of Filmmakers, Cameramen, Producers, directors, Production Managers and screen writers to understand like cameras RED Epic & Arri Alexa & Many more used in movies of Bollywood and Hollywood.

Testimonials: Below is a link to testimonials from a previous workshop Testimonial that had students from different industries with zero knowledge.

http://www.youtube.com/watch?v=1Jvi1_d5YmA&list=TLiRJ662-6a_k

My tryst with Porsche Panamera GTS

How beautiful is this car

How beautiful is this car

Last month, my muse was the sportiest Porsche Panamera to ever to hit the road. In true diva like style, the Panamera GTS that I experienced first hand shows that Porsche really has introduced the head-turning variant of the hugely successful Panamera – this was evident in the comments people made when I arrived at work with the cool red Panamera GTS.

The Panamera GTS delivers racetrack performance, with a striking engine sound that turns heads, yet also offers the space and comfort of a four-seater Gran Turismo….I didn’t transfer my 65 pairs of shoes into the boot from my car but could clearly see that if I ever got the car for a few days, my portable shoe rack would fit into it with no problem.

With more power and upgraded brakes and a body lowered by ten millimetres plus a tuned chassis with air suspension and Porsche Active Stability Management (PASM), this model truly is capable of cutting it on the racing circuit. It sprints from 0 to 100 km/h in under 4.5 seconds, and has a top speed of 288 km/h.

I will be honest that I didn’t go that fast simply because I used the swanky red Panamera to get to work on public roads and did not want to risk a face-off between a Fijian diva and RTA or Dubai Police. I decided to stay safe but I did take an earlier version of the Panamera on the YAS Marina racing circuit two years ago with an official gorgeous Belgian Porsche driver trainer as my co-driver. I almost got kicked out of the training after taking the 5th model of a Porsche on the race track but charmed my way in to stay…the 7th model of the Porsche we trained on was a Panamera and collectively everyone agreed that the Panamera is indeed a shark on the tracks. It was a delight to test the engines and the new Panamera GTS was an equal delight for me on the road.

The Panamera GTS reveals its independence with distinctive design features in the front-end, side and rear area, as well as black highlights. The interior is carefully tailored to underline the sporty personality with sports seats, a SportDesign steering wheel with shift paddles, an exclusive GTS leather interior, and Alcantara surfaces.

Featuring a modified 4.8-litre naturally aspirated V8 engine, which delivers a blistering 430 hp at 6,700 rpm, the Panamera GTS trumps the engine in its Panamera S/4S sister models by some 30 hp. Maximum torque is also increased by comparison, from 500 Nm to 520 Nm.

The basic retail price for the new Porsche Panamera GTS in the UAE is AED 512,000. The one I drove was with some additional cool options that made me feel like a queen of the Dubai roads and with all the extra options, it was roughly AED560,000…not bad if you want to make an already cool car into something that car enthusiasts will drool over.

*PS – if you want to see a closer picture of the screen map (GPS), check https://twitter.com/Fijianchick/media/grid. I took a picture of this on the road when I really needed to get to an area in Dubai I didn’t know very well.

*Al Nabooda Automobiles is the official dealer for Porsche in Dubai and the Northern Emirates.

Panamera GTS

Panamera GTS Shereen Shabnam

Nissan Middle East projects a positive FY2013

Samir Cherfan

One of the nicest people in the Middle East automotive industry has to be Samir Cherfan, Managing Director Nissan Middle East…a positive down to earth and yet dynamic individual, he is confident and a visionary which is why it was a delight to listen to him last week over lunch talking about Nissan Middle East the 26.2% rise in sales for the 2012 financial year (FY2012) ending 31 March 2013 and what the brand hopes to achieve in the future.

The brand outperformed the overall market trend by 1.1%, following a year of award-winning brand building activities during which five new exciting and innovative models were launched. Nissan Middle East achieved 14.4%* market share, up 0.1% on FY2011.

The performance has led Nissan to predict positive growth 2013 in the Middle East during which it is forecasting a minimum 11.1% rise in sales against expected market growth of 5%*. By the close of FY2013, Nissan Middle East expects a market share across the region to be 15.2%.

Nissan’s strategy in the Middle East is based on the global strategy, ‘Nissan Power 88’, a wide-ranging six-year business plan announced in FY2011 that will accelerate the company’s growth according to Samir. “Based on Power 88, Nissan is aggressively renewing its product line-up in the region and heavily investing in powerful – sometimes record-breaking – brand initiatives. In financial year 2012, Nissan launched a new model almost every two months in the Middle East, all of which were enthusiastically welcomed by car buyers.”

Nissan will enjoy full years sale of the new models introduced in FY2012, which are expected to play a major part in increasing market share. Its leadership in the B/C segment was reinforced with the introduction of an all-new name to arguably the most competitive of segments, the Nissan Sentra small-sedan. In the first 50 days of its availability, nearly 1,500 Sentras were sold, reinforcing Nissan’s position as segment leader.

If you travel as much as I do, you will note that to support Power 88, Nissan launched its first global brand campaign in FY2012, supported in the Middle East with a multi-million dollar campaign in Dubai International Airport. With artwork strategically placed at over 70 chosen locations across the airport, the Nissan brand message will be delivered to all of the 64 million travellers passing through each year. . Fittingly for the Middle East’s most visible brand campaign, it also achieved a Guinness World Record with the accompanying production of the world’s largest indoor illuminated advertising sign – over 174 square meters…check it out the next time you are at Dubai airport.

With a proud racing heritage, Nissan Middle East also escalated its motorsport activity in FY2012. In October 2012 Nissan introduced the unique and highly successful GT Academy to the region, prompting thousands of entrants to compete to fulfil their dreams of turning ‘virtual to reality’ and transforming computer console gaming skills into a career as a professional racing driver. Its support of the region’s most iconic race, the Abu Dhabi Desert Challenge, also reached new heights with the sponsorship of Yahya and Mansoor Belhelei.

Samir also mentioned to me that for the high-end cars, they also customise cars according to individual tastes … most discerning buyers I know value this so I hope 2013 is also a great year for Nissan with more premium clients knocking on their doors.

‘Unlock The Race’ With INFINITI

 

Now I wish i was good at these simulator races … no time to get good at it though!


I’m slowly getting to know more about Infinity…my first tryst with the brand was early this year and since then, I have been following their news closely as they become more and more innovative in their brand exposure events and activities.

Today Infiniti announced an exclusive ‘Unlock the Race’ competition offering winners the chance to be VIP guests of Infiniti in the Red Bull Racing suite at the Abu Dhabi race….diva is listening….I still don’t have my tickets yet :(.

Inviting motorsport enthusiasts to set the fastest laptime they can on Red Bull Racing’s ‘Playseat’ simulator, the ultimate target will be to beat the time set by Sebastien Buemi, Red Bull Racing’s test and reserve driver. All contestants, will record their race time on a virtual Yas Marina track – adding to the anticipation of the prize…very nice indeed!

All I am happy about is that I don’t have to trot all the way to AD to take part. ‘Unlock the Race’ is to be held at the popular Jumeirah Beach Residence (JBR)-The Walk  between 5pm and midnight from the 17th to 20th October 2012 and is open to all UAE residents over the age of 18.

The 30 best times recorded will then move on to an exclusive VIP grand finale event scheduled for Wednesday, 31st October to compete against each other. Special guests of honour Sebastien Buemi as well as world-renowned ex-Formula One driver and now commentator on Sky, Martin Brundle, will be present during the gala event. Two runners-up will be invited to join Infiniti on practice and qualifying days while the winner will experience Infiniti’s inspired hospitality on race day itself…are you ready to race?

Comfort, luxury and power – BMW 7 Series

How Gorgeous is the new 7 series…loved every minute exploring the cool features of this baby!


Walking to the BMW showroom is always an awesome experience especially after a rough day at work when the massage chair and the warm people of BMW totally hit the spot. My last visit was particularly out of this world as I checked out the new and refined 7 Series model, which is set to strengthen its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment. Thanks to Kevin and his team, I got thoroughly enlightened on all the cool features of the 7 series.

BMW Middle East currently ranks as the third biggest worldwide for BMW 7 Series sales and the flagship model is consistently amongst BMW’s best-sellers across the GCC markets. The new refined 7 Series therefore, which offers new levels of luxury, comfort and power are expected to further amplify BMW’s 7 Series success story.

At first, I thought there will be just some subtle additions but in fact the design and technology modifications made give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience – even as a passenger in the back seat, I felt like royalty.

The exterior design modifications enhance the car’s sophisticated and elegant appearance. The most eye-catching exterior feature is the new Adaptive LED headlights featuring hallmark BMW corona rings and a smart accent strip followed by the enhanced new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.

Quality workmanship, premium materials and outstanding practicality enhance the levels of comfort in the interior of the new 7 Series. The newly designed leather seats offer optimum lateral support and unbeatable long-distance comfort and can be adapted to passengers’ needs. An optional Rear Seat Entertainment package comes with a new 9.2-inch flat screen monitor while the new 1,200-watt Bang & Olufsen High End Surround Sound System delivers unrivalled sound quality, meeting my diva level requirements.

A class-leader in advanced technology, BMW’s ConnectedDrive features that give the driver and passengers information and services makes their driving experience safer and more comfortable giving the 7 Series an innovative edge over its rivals.  Tailored to the Middle East market the on board iDrive control system has an Arabic interface and navigation system.

In the cockpit, the all-new multifunctional instrument display behind the steering wheel meets all of the driver’s needs. Using extended black-panel technology, BMW opens up a whole new range of display options through the 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides situation-specific information such as status and function displays.

Alongside the flagship BMW 760Li with its 12-cylinder engine and the entry-level BMW 730i engine, Middle East customers can also choose from the new six-cylinder in-line engine powering the BMW 740Li and the new V8 engine in the 750Li.

It is rare to find a brand that can offer you the chance to personalize such a high-end product – the BMW Individual programme ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The program is a specialised service offered whereby the client may specify features of the car, in order to create one’s own, unique model. The Bespoke team is dedicated to finding new paints, materials and engineering solutions in order to find new ways to develop truly exceptional cars.

A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey even further their fondness for superb quality and unique styling. And to make the BMW Individual even more special it provides the customers with the opportunity to choose their favourite seams in the leather from some patterns proposed by the programme, from the stitching to the vehicle trim. The BMW customers have come to expect only the finest and most exclusive ownership experience available in the premium segment.

Apart from exclusive upholstery, BMW Individual also offers interesting highlights in entertainment and information electronics for the tech-savvy clientele, including the ability to use various DVD, TV, navigation and on-board computer functions complete with access to the Internet.

Naturally I like anything that’s exclusive so it is delightful to know that one can have personalized or limited edition cars from BMW.  For instance, to mark the 40th Anniversary of the unification of the United Arab Emirates, BMW Group launched the BMW 7 Series UAE 40th Anniversary Limited Edition limited to just 40 cars.

The BMW 7 Series UAE 40th Anniversary Limited Edition features an exclusive Marakesh Brown exterior colour, coupled with a Merino Platinum leather interior, which features the UAE emblem on the headrest, iDrive button and other areas of the interior trim. An elegant ‘UAE 40 years’ designation features on the chrome trim at the rear of the 7 Series. Similar special features can be customized for the discerning BMW customers of the region. I can’t wait to get better acquainted with this new love wheels 🙂