Mall Millionaire 3.0 to Present the Electrifying B Unique Dance Crew at Al Wahda Mall

Abu Dhabi – Line Investment & Property LLC, in association with Forthing, is thrilled to announce an exhilarating performance by the renowned B Unique Dance Crew at the upcoming Mall Millionaire 3.0 event. This much-anticipated event is set to take place on 12th January at Al Wahda Mall, Abu Dhabi, promising a night of unforgettable dance moves and celebrations.

B Unique Dance Crew, a dynamic group of four exceptionally talented boys, has gained widespread acclaim for their innovative and high-energy performances. Known for their bone-breaking animation style and fast-motion dance techniques, the crew has secured a spot in the top 10 of prestigious reality shows like Dance+, Hunarbaaz, and America’s Got Talent.

Mall Millionaire 3.0 is not just about shopping and winning; it’s a celebration of talent, art, and entertainment. B Unique Dance Crew represents the pinnacle of dance innovation, and we are excited to bring their electrifying performance to our audience in Abu Dhabi.

The event is part of the larger Mall Millionaire campaign, which has become a highlight in the city’s cultural calendar. Visitors to Al Wahda Mall can expect a night filled with energy, creativity, and exceptional dance, showcasing why B Unique Crew is a force to be reckoned with in the dance world.

Participating malls include Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Al Raha Mall, Mazyad Mall, Forsan Central Mall, Al Falah Central Mall, Madinat Zayed Shopping Centre and Gold Centre, Hameem Mall, and Mafraq Mall in Abu Dhabi as well as Al Foah Mall and Barari Outlet Mall in Al Ain and Al Dhafra Mall in Al Dhafra.

Sumo Sushi & Bento Ushers in 2024 with Tempting Monthly Specials

Sumo Sushi & Bento is excited to kick off 2024 with an array of mouth-watering specials throughout January. Experience the fusion of traditional and modern flavors with unique creations, designed to tantalize your taste buds and offer a delightful dining experience to start the year with tempting culinary celebrations.

Diners can begin 2024 with an epicurean delight, whether it’s for a family meal, a quick bite, or a special occasion, Sumo Sushi & Bento January specials are sure to make all dining experiences unforgettable.

Celebrating a symphony of flavors, diners can indulge in the Shizen Roll, an innovative blend of crabstick mayo, prawn tempura, sweet potato, and apple, all wrapped in a soft rice sheet. This masterpiece is adorned with avocado, cream cheese, and a kunafa ball filled with tuna, perfectly complemented with garlic mayo and green tobiko at just AED 55.00.

Diners can also savour the Chezzu Chicken, a perfect harmony of creamy garlic, butter sauce, and aromatic oregano, topped with cheese, crispy fried onions, and fresh parsley for AED 38.00.

Added to the offers, diners can refresh themselves with Nyuto, a unique beverage combining the probiotic benefits of Yakult with the sweetness of green grapes, garnished with fresh mint leaves for AED 22.00.

Sumo Sushi & Bento patrons can enjoy Japanese cuisine with another exceptional offer. Spend 60 AED and receive a free roll of your choice – Dynamite Roll, Crunchy Crazy, or Sweet Potato Crunch. They can also enjoy two Sumo Epic Meals for only AED 70.00. This special offer includes a variety of favorites like the Classic Bento, Crunchy Rolls, Yaki Udon, and more.

The offers are valid for Dine-in, Takeaway, and Delivery from January 1st to January 31st at all Sumo branches. Offers cannot be combined with other promotions.

For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO) 

Mall Millionaire Campaign Unveils a Festive Array of Unique Events Across participating Malls

Abu Dhabi, UAE: Line Investments & Property LLC Lulu Group International is elevating the exhilaration of the Mall Millionaire campaign by revealing a line-up of unique events to add more flavour to the festivities and invites shoppers to experience the joy and excitement of the holiday season in a unique and interactive way.

As the most exciting shopping event of the year with AED One Million grand prize PRESENTED BY LINE INVESTMENTS and T5 EVO cars POWERED BY FORTHING along with many other exciting prizes, the campaign invites shoppers to join the Al Wahda Mall’s Treasure Hunt (Dec 20-Dec 27) that promises adventure, while Mushrif Mall’s Food Fiesta (Dec 29-31) will tantalize taste buds with chefs and entertainers. Khalidiyah Mall spices up Christmas with Carnival Games and a Kids Fashion Show (Dec 24-25). Spin & Win at Madina Zayed is perfect for surprises. Shoppers can also immerse in the Winter Candy Land at Al Raha Mall and the Forest Theme at Al Foah Mall.

‘Mall Millionaire’ is taking place from December 8th, 2023, to January 6th, 2024, across thirteen participating malls in Abu Dhabi, Al Ain and Al Dhafra. Shoppers can indulge in amazing retail therapy which includes incredible deals and discounts from big brands, rewards, entertainment shows, and exciting activations throughout the malls. It’s a shopping extravaganza where everyone has a chance to become a winner.

Wajeb Al Khoury, Director of Line Investments and Property LLC said, “We are thrilled to offer a wonderland of events, with each mall creating its own magical experience. It’s more than shopping; it’s a festive adventure for all with the added opportunity to win fantastic daily prizes for 30 days at 13 participating malls as well as five cars and a million dirhams during the campaign. The ‘Selfie Stations’ for families also gives shoppers a chance to participate in the Mall Millionaire Raffle Draw.”

Biju George, General Manager, Line Investments said, “Within our malls, we have crafted diverse activities, promotions, and games for our young visitors. We extend an open invitation to everyone, urging you to immerse yourself in the exceptional experiences awaiting you at particopating malls for the campaign with daily and weekly celebrations of winners ..”

Participating malls include Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Al Raha Mall, Mazyad Mall, Forsan Central Mall, Al Falah Central Mall, Madinat Zayed Shopping Centre and Gold Centre, Hameem Mall, and Mafraq Mall in Abu Dhabi as well as Al Foah Mall and Barari Outlet Mall in Al Ain and Al Dhafra Mall in Al Dhafra.

Sumo Sushi & Bento Presents a scrumptious celebration of “Noodle Fest”

Authentic & Heartwarming Slurp in store for noodle lovers

DUBAI, UAE: Get ready to embark on a slurp-tastic culinary adventure as Sumo Sushi & Bento proudly introduces the much-anticipated “Noodle Fest”! This delectable campaign is set to tantalize taste buds with an exquisite selection of ramen and indulgent noodle dishes, available for dine-in, takeaway, and delivery.

As ramen is the best comfort food for the winter weather, Sumo Sushi & Bento has launched new ramen and noodle dishes that include the Glass Noodle Plate, Umakara Ramen and Naruto Udon.

The Noodle Fest at Sumo Sushi & Bento features an array of savoury options crafted to delight every palate. From the luscious Niku Ramen to the delightful Veggie Ramen, Chicken Chashu Ramen to the zestful Gyoza Ramen, the chefs are bringing an assortment of flavors to the table.

Diners can indulge in favorites like Tempura Ramen, Seafood Ramen, Cheese Ramen, Birria Ramen, Paitan Ramen, Kimchee Ramen, and more!

The festival extends beyond ramen with mouthwatering noodle varieties. Dive into the sumptuous world of Kimchee Udon, Yaki Udon, and Yakisoba, each promising a unique and delightful experience.

“We’re thrilled to unveil our Noodle Fest, showcasing an assortment of flavorful and comforting noodle dishes,” said Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC.

 “Whether you’re an aficionado of ramen or simply a lover of noodles, our festival offers something special for everyone. It’s the perfect way to warm up during cozy winter evenings with our soul-soothing noodle creations.”

Diners are in for a treat and can immerse themselves in rich, flavorful broths and an extensive array of delectable noodle creations.

Catering to ramen enthusiasts and noodle aficionados alike, Noodle Fest promises an array of choices to suit diverse tastes, perfect for those seeking comfort and flavor.

The Noodle Fest is available for dine-in, pickup, and delivery from December 15th to January 31st at all Sumo Sushi & Bento branches. Join us in celebrating the love for noodles and embark on a delightful culinary journey at our restaurants.

Noddle Fest clearly offers the most authentic and heartwarming slurp. Let the noodle adventure begin….

Let the noodle adventure begin at Sumo Sushi & Bento’s Noodle Fest 2023-24!

For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO)

A Celebration of Tradition and Taste with Sumo Sushi & Bento’s feast of flavours and offers for UAE National Day

Dubai, UAE:  Sumo Sushi & Bento, a leading name in fusion Japanese cuisine in the UAE, is excited to announce its special offers for the upcoming UAE National Day celebrations. From 30th November to 4th December 2023, customers can indulge in the UAE National Day Special Bento and the exclusive Sumo Anniversary Box, available across all outlets in the UAE.

In honour of the UAE National Day, Sumo Sushi & Bento has crafted the UAE National Day Special Bento, priced at an attractive AED 52.00. This special bento features an array of delicious selections, including Golden Ito Ebi, Prawn Tempura, Ebi Fry, Edamame, Crabstick salad, and the iconic California roll adorned in UAE flag-coloured Tobiko and red crispy, offering a vibrant and flavourful celebration of the national spirit.

Alongside the National Day Special, Sumo Sushi & Bento is also offering the Sumo Anniversary Box for AED 239.00. This exclusive box is a celebration of the rich flavours and culinary excellence that Sumo Sushi & Bento is renowned for.

Both the UAE National Day Special Bento and the Sumo Anniversary Box are available for dine-in, take away, and delivery, ensuring that everyone can partake in the festivities regardless of where they are. These special offers are available at all Sumo Sushi & Bento outlets across the UAE, making it easy for sushi lovers and food enthusiasts to join in the celebrations.

Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC said, “At Sumo Sushi & Bento, we are thrilled to celebrate UAE National Day with our customers. Our UAE National Day Special Bento and Sumo Anniversary Box are not just meals but a tribute to the rich culture and tradition of the UAE. We invite everyone to join us in this special occasion and experience the unique flavours and hospitality that we are known for.”

Sumo Sushi & Bento has gained a loyal following by staying true to its commitment to quality, freshness, and creativity in every dish. The restaurant’s menu showcases a tantalizing array of sushi, sashimi, bento boxes, and more, prepared with the finest ingredients and crafted with precision.

For regular patrons,Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO)

Dynamic Insights and Industry Evolutionstrategies highlighted at the 6th Annual ROC Commercial Strategy Conference

The 6th edition of the annual ROC Middle East Commercial Strategy Conference commenced with a day of insightful dialogues and expert discussions, setting the tone for a transformative event in the realm of hospitality and tourism. The opening addresses by Mona Faraj, Managing Director of HSMAI Middle East, and Bob Gilbert, President & CEO of HSMAI, welcomed a diverse assembly of industry professionals, setting the stage for a day packed with knowledge-sharing and innovation.

The plenary sessions began with a captivating talk by Steven van Belleghem, a Customer Experience Enthusiast, who outlined the journey from customer service aspiration to actualization, likening companies to ‘Diamonds in the Rough’ striving for CX excellence.

Following was a spirited panel discussion on Destination Marketing, moderated by Iva Skrlec, Hilton’s Director of Destination Marketing for MEA & Turkey. Panelists, including Liam Findlay of Miral Destinations, Nicholas Hall of the Digital Tourism Think Tank, and Alka Winter from Ras Al Khaimah Tourism Development Authority, explored the critical role tourism boards play in molding destination narratives and driving demand.

Marie-Louise Ek, Hilton’s VP of Human Resources MEA, shed light on the ‘Crafting Essential Leadership for Modern Work Realities,’ addressing the megatrends influencing hospitality leadership. The conference then delved into the interconnectedness of commercial decisions and asset value, with a discussion led by Omar Eltahry, a seasoned Hospitality Advisor, and panelists from Accor, United Hospitality Management, and Mashreq, who shared real-world insights on revenue enhancement and asset management.

Mona Faraj, Managing Director of the Middle East chapter of HSMAI said, “As we celebrate the opening of 6th annual ROC Middle East Commercial Strategy Conference, we use this opportunity to chart the future of our industry together with hospitality pioneers from this region.This is a gathering of commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups gathered to share current and future trends. We look forward to covering a wide range of topics, discussions, and best practices, led by world-class regional and international experts in our industry and use this event as a platform to share common goals and achieve greater results as tourism gathers momentum over the coming months.”

Hoor Al Khaja, Senior Vice President, International Operations Dubai Department of Economy and Tourism (DET), commented: “Events like the annual ROC Middle East Commercial Strategy Conference further highlights Dubai’s status as one of the top three global cities for business and leisure in line with the goals of the visionary Dubai Economic Agenda, D33. It also showcases the collaborative efforts between the government and private sectors to bolster the city’s tourism industry, as well as drawing attention to the multifaceted destination proposition that forms the cornerstone of Dubai’s ambition to become the best city in the world to visit, live and work in. The insights we gather here from industry experts reflect the broader strategy of Dubai’s Department of Economy and Tourism to shape the future of the hospitality industry and further accelerate momentum across the tourism sector.”

The day’s sessions continued with a range of roundtables, leadership hubs, and partner insights, covering topics from F&B revenue optimization, the influence of technology in hospitality, the transformative impact of Generative AI, to the significance of a robust commercial strategy in today’s dynamic environment. The day concluded with thought-provoking sessions on sustainability in the hospitality industry, emphasizing its impact on profitability and hotel rates.

As the conference progresses, ROC Middle East continues to spark conversations and collaborations that are set to redefine commercial strategies in the hospitality sector. Tomorrow, the ROC Star Awards Ceremony will be recognizing top talent who’ve made a difference in the hotel industry.

HSMAI strongly advocates the importance of sharing best practices as a means to enhance performance in the industry and region and ROC Stars represent the exceptional individuals within the hospitality industry who have made a significant impact. The conference serves as the prestigious platform for presenting winners who have the chance to showcase their hotel’s creativity, exchange ideas, and proudly highlight their talents.

With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies.

The event is being organized in partnership with key organizations including Atomize, Fornova, AlMosafer, IDeaS, FLYR for Hospitality, and 20+ other sponsors. As the hospitality sector in the Middle East region expands rapidly and evolves constantly, the conference will provide timely insights to hotel professionals.

META Cinema Forum enchants cinephiles with exclusive screenings at City Centre Deira and tour of soundstage at Dubai Studio City

Following the success of the 6th Edition of META Cinema Forum, a cinematic extravaganza that unfolded from 7th to 8th November, the celebration continued with exclusive film screenings at City Centre Deira from 9th to 12th November and a special tour of the Soundstage at Dubai Studio City.

City Centre Deira, a key sponsor, transformed into a cinematic haven above Food Central. Attendees reveled in the comfort of bean bags while enjoying a curated selection of films not yet available to the general public. From the animated adventure “3 Little Kungpoo Goats” to the intense forest drama “Territory,” the screenings catered to diverse tastes.

Celebrating the Diwali weekend, the lineup included the courtroom thriller “A Holy Conspiracy,” the Kannada drama “Koli Esru,” and the gripping Malayalam film “Nishiddho,” offering attendees a unique blend of entertainment and celebration, along with Q&A sessions with cast and crew.

On Friday 10th November Dubai Studio City offered an exclusive “Tour of Soundstage” experience. Over 50 filmmakers and enthusiasts explored the state-of-the-art facilities at Soundstage, Dubai Studio City. The tour unveiled details of the facilities, benefits, and rebates available for filmmakers, solidifying Dubai Studio City’s commitment to fostering creativity and innovation in the film industry.

Leila Masinaei, META Cinema Forum Director and Managing Partner of Great Minds Group, expressed gratitude to the sponsors for their invaluable support in creating a memorable cinematic experience.

The META Cinema Forum, known for its dedication to emerging markets, successfully blended conferences, exclusive screenings, and sponsor activations, making it a must-attend event for cinema enthusiasts and industry professionals alike.

Women in Film and TV take the spotlight at the 6th META Cinema Forum

Dubai, UAE – Women in Film and TV (WIFT) took the spotlight today at the 6th Edition of META Cinema Forum, the largest and most influential cinema convention in emerging markets at the prestigious Grand Hyatt in Dubai.

The day started with female panelists in a round table discussion on the business side of the film industry titled ‘Beyond the Glitz’. Panelists include Nancy Paton, Founder, Desert Rose Films and President of WIFTGCC,
Charlotte Louise Sutcliffe, Entertainment Lawyer, Associate at CWB and Head of Events at WIFTGCC, Ozge Conduroglu, Acquisition & Distribution Lead, The Plot Pictures MENA
and Ashleigh Potts, Marketing Director, Studio Distribution, Majid Al Futtaim LLC.

The ‘My Story My Voice’ panel with rising Female Emirati Filmmakers featured Emirati filmmakers Zainab Shaheen, Maitha Al Awadi, Eman Al Sayed and Sarraa Al Shehhi as panelists sharing their experiences.

This was followed by the WIFT MENA AWARDS sponsored by Rotana that celebrated the achievements of Women in Cinema after which, Nayla Al Khaja, Emirati Film Director talked about her journey and unveiling her new feature film.

During her speech, Nayla Al Khaja expressed her gratefulness for the unwavering support she received on her journey as a pioneer filmmaker. “It’s the encouragement and belief from those around me that have fueled my passion and determination to break barriers and tell stories that matter. Today’s award is not just a recognition of my work; it is a testament to the strength of our collective vision for more diverse voices to shine in the world of film and television.”

The afternoon saw Charlotte Jones, Senior Principal Analyst: Cinema & Movies at OMDIA do a presentation on MENA Cinema in the global theatrical landscape highlighting key trends and opportunities in 2023 and beyond. Tanya Easterman, Founder, Daiku UK also did a case study presentation on learning from proven pricing and promotional strategies to increase audience.

Over the years, META Cinema Forum has evolved into a pivotal gathering for cinema industry leaders, expanding its reach to encompass more regions, projects, and partnerships. It stands as the premier platform for the exchange of ideas, strategies, and innovations that are shaping the cinema sector in the Middle East, Africa, Asia, and the CIS region.

The Forum’s program was extensive, featuring a tradeshow, conference sessions, product presentations, special screenings, premieres, workshops, masterclasses, a Black-tie awards ceremony, networking reception, meetings areas, and content and cinema construction breakout sessions.

The theme for the 2023 edition “Growing the region’s cinema share,” reflected a commitment to foster growth and innovation in the industry. Topics covered included Regional Content Production and International Collaboration, Cinemas of the Future, and an in-depth look at emerging cinema trends and technologies with key cinema statistics and case studies on Rewarding Patrons and Effective Pricing Strategies.

Organized by GM Events, the META Cinema Forum was a two-day immersion in priceless knowledge, networking prospects, and a sneak peek into the future of cinema.

META Cinema Forum commenced today, promising to Elevate Cinematic Experience in Emerging Markets

The 6th Edition of META Cinema Forum, the largest and most influential cinema convention in emerging markets, commenced with great anticipation today, on November 7th, 2023, at the prestigious Grand Hyatt in Dubai. With the cinema market size forecasted to increase by USD 660.48 million by 2027, this year’s META Cinema Forum promises to be a pivotal event for the industry.

Over the years, META Cinema Forum has evolved into a pivotal gathering for cinema industry leaders, expanding its reach to encompass more regions, projects, and partnerships. It stands as the premier platform for the exchange of ideas, strategies, and innovations that are shaping the cinema sector in the Middle East, Africa, Asia, and the CIS region and at this year’s edition, there is a special focus on Women in Cinema.

The session with female panelists is a round table discussion on the business side of the film industry titled ‘Beyond the Glitz’. Panelists include Nancy Paton, Founder, Desert Rose Films and President of WIFTGCC,
Charlotte Louise Sutcliffe, Entertainment Lawyer, Associate at CWB and Head of Events at WIFTGCC, Ozge Conduroglu, Acquisition & Distribution Lead, The Plot Pictures MENA
and Ashleigh Potts, Marketing Director, Studio Distribution, Majid Al Futtaim LLC.

The Forum’s program is extensive, featuring a convention and tradeshow, conference sessions, product presentations, special screenings, premieres, workshops, masterclasses, a Black-tie awards ceremony, networking reception, meetings areas, and content and cinema construction breakout sessions.

Leila Masinaei, Managing Partner, Great Mind Events Management, remarked, “The success of the 6th META Cinema Forum reflects our unwavering commitment to advancing the cinematic landscape in emerging markets. This year’s event has reinforced our belief in the power of collaboration, innovation, and shared experiences within the industry. We are excited about the future possibilities and the role META Cinema Forum will continue to play in shaping the cinema sector in the Middle East, Africa, Asia, and the CIS region.”

Tony El Massih from Vox Cinemas commented, “The META Cinema Forum is a remarkable event that brings together industry visionaries and thought leaders to chart the future of cinema in emerging markets. It’s where ideas come to life, where trends are set, and where the future of cinema is defined. Today’s success is a testament to the Forum’s significance that it continues to evolve and grow, fostering innovation and collaboration across regions. We’re excited to be part of this transformative journey.”

Serge Plasch, Chief Commercial Officer, Cinionic said, “It is great to be back at the META Cinema Forum and connecting with the industry. As the leading cinema partner Cinionic, founded in the heritage of Barco, offers exhibitors ways to laser that is set to WOW moviegoers time over time, and we are excited to share this with the visitors attending the forum.”

The theme for the 2023 edition is “Growing the region’s cinema share,” reflecting a commitment to foster growth and innovation in the industry. Discussions, presentations, and workshops will revolve around the industry’s challenges, solutions, and the current market situation. Topics covered include Regional Content Production and International Collaboration, Cinemas of the Future, and an in-depth look at emerging cinema trends and technologies with key cinema statistics and case studies on Rewarding Patrons and Effective Pricing Strategies.

On day two, there is a panel discussion on successful movie marketing for the region and a panel discussion on ‘Elevating the Experiential Elements of Cinemas’. Leaders in cinema design, technology, and hospitality will discuss strategies for enhancing the cinema-going experience.

The META Cinema Awards and Gala Reception is a night of celebration recognizing outstanding achievements in the cinema industry. The awards will be presented by Nathan Gilligan, Senior Operations Manager, Comscore and Nena Loncar, Client Insights Manager, Comscore.

Recipients of the prestigious accolades include:

Best Cinemas 10 screens & above – VOX Mall of the Emirates
Best cinema 10 screens & below – AMC Stars Avenue
Highest grossing distributor of the year – Majid Al Futtaim Distribution
Best Film – English – Universal Pictures International for Oppenheimer
Best Film – Indian – Yash Raj Films for Jawan
Best Film – Arabic – Majid Al Futtaim Distribution for Go Media (Licensor) and Vox (Distributor)
Best Film – African – Film One for Orisa
Outstanding Contribution to Emerging Markets – Sattar for Frontrow

Organized by GM Events, the META Cinema Forum guarantees a two-day immersion in priceless knowledge, networking prospects, and a sneak peek into the future of cinema.

Dubai is Set to Open New Polo Season

Dubai Polo & Equestrian Club and Perridon Holdings Announce Exclusive Polo Season Opening Cup

Dubai Polo & Equestrian Club (DPEC), in an exclusive partnership with Perridon Holdings, a pioneering conglomerate known for its ultra-luxurious real estate ventures and their highly-anticipated Bugatti museum, is excited to announce the season-opening Polo Cup Final, taking place on 11th November 2023.

Michel J.C.W Perridon, Founder & Chairman of Perridon Holdings, seeks to bridge the rich history of polo with the inspiration derived from Bugatti – a brand rooted in equestrian beginnings. Signifying Perridon Holdings’ commitment to tradition, luxury, and innovation, this highly anticipated event will feature four competitive teams and will serve as a celebration of the brand’s enduring partnership with Emaar, a conglomerate that continues to shape Dubai’s landscape.

Mr. Michel Perridon stated, “Our journey with Emaar has been nothing short of remarkable and we feel this is only the beginning of an even more symbiotic partnership. I have always been enamoured by the power and elegance of Bugatti, a brand that traces its origins back to the world of horses. I see polo as the perfect confluence of horsepower and heritage, a reflection of Bugatti’s transition from one horsepower to a staggering 1,600, marking the pinnacle and evolution of combustion engines. Through our sponsorship of this new polo season, Perridon Holdings aims to celebrate this blend of tradition and innovation, horsepower and agility, in a sport that resonates with our own ethos. After all, the essence of horsepower has evolved, but its spirit remains unchanged, be it in the world’s fastest cars or on the polo field.”

Dubai Polo & Equestrian Club, a part of Emaar Hospitality Group, is honoured to host this event, and Emaar Spokesperson emphasised the significance of this partnership. “We are immensely proud to collaborate with Perridon Holdings for this year’s season-opening Polo Cup Final. This partnership is a tribute to the tradition and elegance that polo embodies. Together, we’re elevating the game to new heights of luxury and innovation, offering our spectators an unparalleled experience deeply rooted in history. At DPEC, partnering with distinguished brands for our season opener has been a hallmark for years, and this collaboration with Perridon Holdings continues that legacy of excellence.”

Ms. Lisa Matthews, General Manager of Dubai Polo & Equestrian Club, expressed her enthusiasm for the partnership, saying, “The collaboration with Perridon Holdings for our season-opening Polo Cup Final is a partnership that not only honours the sport’s rich history but also unites polo teams from across the UAE in a singular, grand sporting event. The meticulous preparation of our horses and facilities is second to none, ensuring that our members and guests will experience another exhilarating polo season.”

On the day of the final, DPEC will offer the general public an opportunity to experience the ultimate Polo Cup of the month with a brunch priced at AED 179 per adult, available only at the Dubai Polo Bar. Private bookings can be made through the Lifestyle and Events team at the club.

The season-opening Perridon Holdings Polo tournament promises to be a groundbreaking event, uniting tradition, luxury, and innovation. With a shared vision, Dubai Polo & Equestrian Club and Perridon Holdings are set to offer an unparalleled experience to polo enthusiasts, truly encapsulating the ethos of ‘The Sport of Kings’ in the modern age.