As data becomes the fifth factor of production after land, labor, capital and technology, our world is also hitting a brand-new milestone, a parallel world comprising ones and zeros known as the metaverse. The biggest difference between the metaverse and previous virtual products built on digital technology is that the purpose of the metaverse is to create a systematic and complex digital world based on multiple digital technologies, in which data validation, pricing, trading, and empowerment are all fully realized.

Assessing the development of the Internet at this present moment, we have brought together digital technologies such as VR, AR, 5G, cloud computing, Internet of Things, artificial intelligence, etc. These technological innovations have created a sense of the immersion, participation, interaction, openness and other experiences that characterize the metaverse. The advent of the metaverse will drive the Internet of Information and the Internet of Value towards a new evolutionary direction. In the metaverse, people will discover a new way of living, one that distinguishes them from the physical world and offers an opportunity to reinvent their lives.

The vitality of the digital ecology that pours from uncertainty

While many people will bear witness to the metaverse’s arrival, Roger Wu, who has 25 years of IT industry experience and has been deeply involved in the digital industry for the past six years, is one of the few participants promoting the future of digital construction.

He has long been at the forefront of the wave of technological change leading to the metaverse, focusing on the construction of infrastructure for the coming era. In his view, a massive technological migration is underway. For the creation of the digital world, Roger Wu argues that the industrial logic of the metaverse, or Web3.0, is distinct from the linear development of the current Internet era, exhibiting emergent features that imply an unclear process but a definitive ultimate goal.

Amid this uncertainty, new digital technology has a high level of tolerance and can be seamlessly integrated with all links of the industrial chain, thereby unleashing new vitality. The ultimate goal is to optimize resource allocation, reduce excessive resource waste in the physical world, and meet the needs of the spiritual world with minimal energy consumption in the virtual world.

From a specific analysis perspective, distributed networks can firstly in terms of economics optimize the allocation of resources, allowing resources that were originally centralized on a large scale to be provided in a more decentralized form. Decentralizing resources also makes redeployment more flexible, as idle resources can be allocated to different demand scenarios, achieving refined management of on-demand allocation. The achievement of such a paradigm relies less on human factors and more on technical governance.

Within technological evolution, data governance is an indispensable part of the development of the metaverse. In terms of data security, the decentralized organizational model of data will continue to strip away the problems caused by platformization and centralization, and architecturally gives everyone the right to realize the value of data and achieve freer data flow.

Roger Wu points out that existing network technology does not solve the problem of the production relationship between data producers (individuals or legal entities) and users. For example, customers need to provide their consumption data generated on the Taobao platform to the Tencent platform. At this time, users find that the current form and technology of Internet products fall short of requirements, and there is no cross-platform data flow between producers and users. The immediate needs of users are the protection of their private data as well as the free flow and convenient use of their own data.

The contradiction between the pursuit of commercial interests of large platforms and the personal needs of users has shackled the development of the Internet industry, but infrastructure for the flow of data elements is being built as part of the development of Web3.0 technology powered by the metaverse – a more efficient way to allocate resources that will open up a new market.

Take ESG as the criterion to gain a foothold of the key ecological juncture

In this new market, Roger Wu believes it is critical to first deploy at the core nodes of the ecosystem. Taking mobile Internet as an example, most people think moving the Internet to mobile phones marked the start of this era, but in fact, the reason why Apple succeeded in creating its ecosystem was that it deployed smartphone hardware, application stores, and applications in tandem. The same is true for the ecological establishment of the metaverse.

Firstly it is necessary to identify the core position in the metaverse and then deploy rapidly. At present, Roger Wu is following this ecology structure and investing in different industrial chain links in the hopes that the establishment of the underlying system ecology will promote the ecological market of the entire metaverse, laying the most core foundation for achieving the goal of the metaverse.

In 2019, Roger Wu founded Anmai Cloud, which emerged with the expectation of opening up a new blue ocean market, creating digital infrastructure with ESG standards under the ecology of the metaverse, establishing a green digital and intelligent industrial supply chain, and conducting environmental assessments at all stages from the selection of raw materials, technology development, product design, energy consumption methods, and cooperation partners, so as to achieve a sustainable industrial ecology.

With the resource optimization brought about by distributed architecture, lower usage costs can be achieved. By altering the resource invocation mechanism, the new infrastructure will drastically cut deployment costs. According to Roger Wu, ESG is the cornerstone for ensuring the industry’s continued health, and the only responsible construction is the one that actually produces value.

From his founding of Anmai Cloud to the investment in the broader industrial ecosystem, Roger Wu has persistently sought to advance industrial growth and innovation. In his view, researching the nature of innovation is more intriguing than the return on investment. As the “1” in “1+N”, Anmai Cloud is promoting construction of the entire metaverse’s ecology. It is providing technical support for more industries and empowering the higher-level supply chain, building the core technical infrastructure surrounding Web3.0 in preparation for welcoming the metaverse.

#TrendingBusinessInsights #GlobalTrendMonitor #Technology #AnmaiCloud #metaverse #IoT #Innovation #UAE #mydubai #magazine #media

2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year.

To make sure you’re fully prepared to tackle the upcoming year, Talkwalker and HubSpot dug deep to find the trends that will generate the most success for your brand. Take advantage of valuable insights from 70+ industry experts and professionals – like Ramez Shehadi, Ali Matar, Shant Oknayan, and Antoine Caironi to help you make the best decisions for your brand.

Download the report

This year, Talkwalker surveyed frontline industry professionals as well as experts to identify the trends that they’re utilizing on a daily basis. People just like you who are trying to tap into what consumers want and need, have given their insight into the most significant trends.

Download the full report now for:

• Data-driven insights into the top 10 trends you’ll need to succeed in 2022
• Specific examples from global brands, like TikTok and Louis Vuitton, showing you the trends in action.
• 50+ takeaways every marketing professional can apply now to stay on top.

Show me the trends for brand survival

Additional TikTok data coverage enables brands with Generation Z consumer intelligence.

Talkwalker, a leading consumer intelligence company,

announced today that it is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.

Talkwalker analyzes millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance.

“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker CEO. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”

Brands will be able to use our platform to:

• Measure the impact of their campaigns
• Monitor competitor activities
• Identify and analyze the impact of brand influencers
• Find the videos that are driving brand conversations

Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.

Powered by a highly personalized content recommendation system, TikTok can help brands gain exposure to and connect with a qualified, engaged audience. Brands that want to connect with consumers need to be TikTok savvy. – Excerpt from Talkwalker’s latest Social Media Trends 2022 report.

Sennheiser microphones along with Neumann Studio mic and headphones for all kinds of audio and video podcasting to be showcased at Hall 2•Booth E2-10 together with long-standing distribution partner Venuetech

Content creators need not look any further than the Sennheiser and Neumann solutions shown at CABSAT this year. The show will open its doors to visitors from the broadcasting, media, and creative industries from October 26 to 28. At booth No. E2-10, Sennheiser, and Neumann will show their audio solutions for productions of any type and size, with product highlights ranging from newly launched mobile kits to all-time favourite microphones, headsets, and digital systems.

Vloggers and budding filmmakers will view Sennheiser’s entry-level MKE 200 and MKE 400 directional microphones, as well as other mobile kits for an on-camera mic or a wireless Lavalier. The TLM 103 studio set from Neumann for studio recording and Neumann’s NDH 20 studio headphones for critical monitoring applications will be on show as well as Sennheiser’s MK 8 microphone and HD 300 PRO headphones.

Mig Cardamone, Sales Director, Sennheiser Middle East said,“While Sennheiser has market-leading solutions that cater to the specific needs of the broadcast industry – radio, audio, film, events, broadcast, and content creation, our focus this year is inspired by the trend towards vlogging and broadcasting from home. Sennheiser’s nimble solutions that cover all the audio recording needs of content creators on the go are highlighted at CABSAT 2021.”

Rounding off vloggers’ requirements are the varied range of mobile kits, the newly launched Sennheiser MKE 200, a directional on-camera microphone with built-in wind protection and shock absorption for enhanced in-camera audio is on display. It features a super-cardioid capsule that provides focus and detail while rejecting unwanted background noise. The MKE 400 is loaded with even more features – a highly directional compact shotgun microphone that brings compelling audio to DSLR/Ms and mobile devices alike.Users will experience how vastly it improves in-camera audio, lifting storytelling to the next level and wowing audiences. The MKEs simple yet effective controls and great performance for the price make it easy to produce brilliant results. Both the mics are specially created for vloggers, videographers, and mobile journalists enabling them to capture the sound that makes a story come to life.

The display on the stand includes a Manfrotto PIXI Mini Tripod and Sennheiser Smartphone Clamp, ideal for vloggers and content creators for whom the smartphone is the tool of choice during some or for all their creative processes. Also, showcased at CABSAT is the XS Lavalier USB-C Mobile Kit that adds the Smartphone Clamp and PIXI to Sennheiser’s wired USB-C Lavalier microphone to create an ideal vlogging and podcasting bundle The XS LAV USB-C is the perfect companion for enhanced dialogue applications on mobile devices and computers. Featuring an omnidirectional clip-on microphone, XS Lavalier provides a clear, natural upgrade for interviews, presentations, podcasts, and more.

The XSW-D Portable Lavalier Mobile Kit on display isSennheiser’s wireless Lavalier solution that includes an additional TRS-TRRS cable for connection to smart devices. This special cable features an attenuator to ensure optimum levels for mobile devices. The XSW-D Portable Lavalier Mobile Kit combines functionality with efficiency for the ultimate vlogging experience and provides a one-touch ease-of-use wireless audio system that utilizes a digital transmission to seamlessly link audio sources. 

Studio Recording and monitoring

When it comes to accurate monitoring via headphones, Neumann’s NDH 20 headphones are an outstanding solution for the studio. They are joined by Sennheiser’s HD 300 PRO headphones known to give the sound a remarkably natural, three-dimensional quality. Only the sound carries weight.

These headphones are accompanied by Neumann TLM 103 and Sennheiser MK 8 studio microphones. These extremely life-like condenser microphones stand for sound recordings of the very highest quality and let you discover the soul of sound.

Digital 6000, wireless technology for the next generation

Producers and creators visiting the stand will discover the Digital 6000 wireless microphone. The outstanding audio quality of Digital 6000 features the legendary Digital 9000’s long-range transmission mode, coupled with a massive 244 MHz of switching bandwidth that is perfect for professional users in broadcast studios, theatres, and live performers. The intuitive user interface makes it extremely user-friendly and Sennheiser’s True Bit Diversity and predictive algorithms create a reliable wireless link that remains stable when other systems fail.

“Our intention is to be able to provide a platform for the engineers, videographers, content creators, marketers, and decision-makers from all segments of the broadcast industry to learn and experience Sennheiser and Neumann products,” Cardamone said.

New Hybrid Cloud Updates Fuel Digital Transformation, Enabling Organizations to Optimize Operations for Cost, Scalability, Agility and Speed

Today at INSIGHT 2021, NetApp® (NASDAQ: NTAP), a global cloud-led, data-centric software company, announced new additions and enhanced capabilities across its hybrid cloud portfolio to help organizations modernize their IT infrastructures and accelerate digital transformation. Delivering new secure ways to consume and operate data services on-premises and in the cloud, NetApp hybrid cloud solutions make it simpler for enterprise customers to put their data to work — wherever and whenever they need it.

As the only solutions provider with native integrations for the world’s largest public clouds, NetApp’s industry leading ONTAP^® software continues to serve as the foundation for hybrid cloud. With the latest release of ONTAP, NetApp is introducing enhanced protection against ransomware, expanded data management capabilities, and NVMe/TCP support for accelerated performance. The company is also announcing new digital wallet capabilities for NetApp Cloud Manager and enhanced data services for simplified administration across a hybrid cloud, more flexible consumption options to better control costs, as well as new Professional Services offerings to help customers unlock the full value of on-premises and hybrid cloud resources.

“The promised benefits of migrating to the cloud may be profound, but many IT departments are still working to overcome on-premises challenges, like managing the complexity and costs of moving data, protecting against ransomware, and ensuring reliable performance for critical applications,” said Brad Anderson, Executive Vice President, Hybrid Cloud Group at NetApp. “As the hybrid cloud specialist, NetApp can help enterprises move their digital transformation efforts forward to deliver business results faster and within budget—whether they are still developing a strategy or in the middle of executing large-scale migrations.”

“IDC’s research shows that approximately 70% of enterprise IT customers plan to modernize their storage infrastructures in the next two years to support next-generation workloads. But the key operational advantage will be in optimizing workload placement across traditional on-premises and cloud environments,” said Eric Burgener, Research Vice President, Infrastructure Systems Group at IDC. “As an industry leader with years of innovation and expertise delivering hybrid cloud solutions, NetApp is uniquely positioned to help enterprises transition to hybrid cloud models to achieve the scalability and flexibility they need to deliver critical data services and workload capabilities that drive business value.” 

NetApp’s latest portfolio innovations announced today include:

• ONTAP Data Management Software Enhancements: The latest release of ONTAP enables enterprises to autonomously protect against ransomware attacks based on machine learning with integrated preemptive detection and accelerated data recovery. The new release also delivers enterprise-grade performance for SAN and modern workloads with NVMe/TCP support, expanded object storage capabilities, and simplified management. In addition, this latest ONTAP release will power the upcoming NetApp AFF A900, the next-generation high-resiliency all-flash system for business-critical workloads. 

• Enhanced Data Services: With new digital wallet capabilities available in NetApp Cloud Manager, customers can benefit from greater mobility and more visibility into usage of data service licenses across a hybrid cloud, with prepayment of credits enabling streamlined deployment to avoid procurement hassles. Additional updates include enhancements to NetApp Cloud Backup and Cloud Data Sense services, simplified deployment of Cloud Volumes ONTAP with new customer-ready templates, fully embedded Active IQ, and deeper integrations with NetApp Cloud Insights and ONTAP software to support Kubernetes workloads.

• More Flexible Consumption Options: NetApp Keystone Flex Subscription, an on-premises storage-as-a-service offering with native cloud integration, continues to gain momentum with customers. The offering is now supported on four continents—encompassing petabytes of capacity within just under one year of availability. NetApp is now offering a new freemium service tier for Cloud Volumes ONTAP, providing customers with access to a fully featured, perpetual license to use ONTAP in the cloud for workloads needing less than 500GB of storage. This consumption flexibility gives organizations the freedom to use enterprise-grade data services for small workloads such as Kubernetes clusters at no initial cost. An organization only needs to convert to a subscription when the workload matures and scales.

“As a leading IT consultancy specializing in cloud infrastructure and services, our clients are increasingly working with us to reduce CAPEX spending by taking advantage of cloud-like consumption models for their on-premises environments,” said Kent Christensen, Virtual Practice Director for cloud and data center transformation at Insight. “NetApp Keystone helps us provide a truly flexible consumption model for enterprises, serving as a platform to provide business-critical data services across the entire hybrid cloud data fabric, which will be a huge boon for our growing client base.”

• More Accessible Hybrid Cloud Expertise: NetApp is also introducing new Support and Professional Services offerings to make it even easier to access experts for step-by-step guidance as they transition to hybrid cloud. With SupportEdge Advisor for Cloud, NetApp is extending its data center support model to cloud services with rapid, direct access to trained specialists. NetApp Flexible Professional Services (FlexPS) is also available for customers that require on-demand and ongoing support as they transition to a hybrid cloud. With this new subscription-based offering, organizations can get the professional help they need to design and build a data fabric strategy, implement solutions, and optimize their hybrid cloud with predictable costs and avoid procurement delays.

Company’s virtual offerings, cloud services match with on-premises deployments to solve real-world security challenges for SMBs, enterprises, governments and MSSPs

SonicWall, a global leader in physical, virtual and cloud-focused cybersecurity solutions, is emphasizing the return of customer choice for securing and scaling a mix of cloud, hybrid and traditional environments.

“Too many times organizations have been forced to change the way they operate in order to secure access to their networks, data, devices and people,” said SonicWall President and CEO Bill Conner. “We’ve been busy innovating cloud and virtual solutions that help organizations secure complex blends of networks, including virtual, hybrid, cloud and on-premises deployments.”

SonicWall’s growing virtual, cloud and hybrid offerings leverage the best of the company’s Boundless Cybersecurity approach to return deployment choices to the customer while solving real-world use cases faced by SMBs, enterprises, governments and MSSPs. SonicWall’s core cloud solution offerings:

• Solve security and connectivity challenges for cloud-native and hybrid environments.

• Secure access to cloud and on-premises applications and virtualized workloads through modern zero-trust capabilities.

• Protect increasingly distributed and remote workforces through powerful virtualized security layers and zero-touch capabilities.
  
  
• Simplify threat detection and response by unifying security events and analytics in a single cloud-based dashboard, allowing easy visualization and management of high-risk alerts.

“The modern IT environment is rife with complexity that drives security and connectivity challenges, which can be further complicated when organizations require hybrid environments comprised of physical, virtual and SaaS offerings, and private and public cloud solutions,” said IDC Research Director Chris Rodriguez. “Cybersecurity vendors that support these deployment options add tremendous financial and operational flexibility for their customers, and are also well suited for organizations that are in different stages of their cloud journey.”

SonicWall Solves Today’s Complex Security, Connectivity Challenges

SonicWall’s cloud innovation is driven by the need to solve complex security and connectivity challenges by delivering power, flexibility and choice to customers and partners. SonicWall has collaborated with organizations worldwide to build some of the most secure and robust hybrid networks.

“The University of Pisa connects and secures a wide and distributed network of systems, users, applications and services to ensure our institution can provide the highest levels of on-campus and remote learning,” said University of Pisa CIO Antonio Cisternino. “It’s imperative that we’re able to use the same trusted security controls, regardless of how we deploy them. Through their growing range of virtual, cloud and hybrid offerings, SonicWall gives us that choice and flexibility without sacrificing the security standards we require to protect and enable students, faculty and staff.”

SonicWall ensures organizations are able to set their own deployment paths and cloud migration timelines — not forcing them into a rigid vendor-first approach. By providing cloud-based (e.g., virtual firewall and VPN), as-a-service (e.g., ZTNA, FWaaS) and on-premises (e.g., firewalls, VPN) options, SonicWall empowers customers to deploy what works for their architecture — and adopt cloud transformation at their pace.

These real-world hybrid environments are secured using a cohesive mix of virtual, cloud and on-premises offerings, including SonicWall NSv virtual firewalls, Cloud Edge Secure Access zero-trust security, appliance-free SMA virtual private networks (VPN), and Cloud App Security to protect SaaS applications.

Organizations are able to further scale and extend distributed environments by simultaneously deploying security across multiple locations — with minimal IT support — using Zero-Touch Deployment capabilities.

Implement Zero-Trust Security in as Few ‘15 Minutes’

With the influx of work-from-home access, companies require a simple and secure way of connecting their workforce to resources they need — wherever they’re located.

SonicWall embraces zero-trust security as a tenet of cybersecurity in a perimeter-less, cloud-first reality. SonicWall helps organizations easily and quickly connect remote users to on-premises resources, cloud-hosted applications, branch offices and public clouds.

In as few as 15 minutes, SonicWall Cloud Edge Secure Access — the company’s zero-trust network access (ZTNA) offering — quickly scales security beyond the perimeter through modern zero-trust principles. This results in logical trust zones that authenticate every user, device and location for secure access to only the specific services and resources they require.

Simplify Threat Detection, Visibility & Response  

New in SonicWall Capture Security Center 3.0, Unified Insights brings analytics from across SonicWall products, including physical and virtual firewalls, wireless access points, switches and endpoint security products into a single, customizable dashboard. This provides a central, easy-to-use location for monitoring environments and troubleshooting incidents, eliminating the need to multi-task across different consoles.

Paired with SonicWall Analytics, Capture Security Center 3.0 can transform large volumes of data (spanning tens of thousands of firewall nodes) into actionable insights and defensive actions against hidden risks across networks, applications and users — all with the visibility, precision, speed and scale of the cloud.

Integrate Cloud-delivered Threat Protection Across Hybrid Environments

Regardless of deployment strategy, SonicWall ensures organizations can identify and block both known and unknown cyberattacks across traditional networks, public and private cloud infrastructure, and virtual environments by seamlessly integrating SonicWall physical and virtual firewalls when and where it makes sense for your business. The foundation of this ecosystem integrates with SonicWall’s cloud-based Advanced Threat Protection (ATP) multi-engine sandbox service to stop advanced cyberattacks, including never-before-seen malware and ransomware.

To learn more about SonicWall’s various cloud solutions, please visit www.sonicwall.com/cloud.