Glow & Gloss this summer with Wet n Wild’s Bloomin range

** Live life in full bloom with this popular LA-based beauty brand’s latest collection*

Luminous lips, dewy skin, shimmer and shine…. this summer’s makeup is all about the gloss! Get ready to seize the freshest summer yet with Wet N Wild’s Bloomin collection, inspired by the bright and cheerfully warm season.  Sold at unbeatable prices worldwide, this LA-based beauty brand is a trusted beauty destination offering cruelty-free, vegan, and high-performance formulations.

Here are the summer beauty essentials from Wet n Wild’s Bloomin range to get your glossy glow on effortlessly:

Bloomin Face Mist AED 27

The Wet n Wild Bloomin Face Mist is a multifunctional spray that can be used as a spray to prep your skin before and after your make-up routine. A travel-friendly spray, the formula is enriched with micro-fine pearl extracts, giving your skin the ultimate glow!

Bloomin Flower Power Blush AED 26

Bloomin’ Blush in Flower Power is a beautiful mauve shade that can be used every day in your summer routine. It is suitable for all skin undertones, is highly pigmented and can be easily blended.  It also contains a small amount of shimmer just enough to give you a healthy summer glow!

Bloomin Pigment Palette AED 31

Wet n Wild Bloomin Pigment Palette-Garden Party is everything you need for your summer eye looks! This beautiful palette contains 4 intensely pigmented shimmer and matte colours, which are easy to blend and long-lasting. The beautiful soft pink box with flowers makes this a real collector’s item.

Bloomin Plumping Lip Gloss-Bloom Time AED 22

A must-have in your vanity, this limited-edition plumping lip gloss provides you the perfect lip shine. It is not sticky and gives your lips a fuller look with a natural plump.

Bloomin Day Makeup Sponge AED 26

Do you want a flawless make-up look? The Wet n Wild Bloomin Day Makeup Sponge is the perfect tool for that natural finish. Ideal for applying makeup around your eyes and nose, its handy bevel makes for an easy application for your foundation or powder.

WetnWild® products are available for purchase at leading department stores, supermarkets, and hypermarkets in the UAE and online at www.glambeaute.com and www.namshi.com.

To discover more and keep up with the latest news, visit WetnWild®’s Facebook and Instagram pages @WetnWildUAE

Medad Technology showcases pioneering ultrasound technology as a safer alternative to vaping at World Vape Show 2022

UAE-based Medad Technology is demonstrating its “misting” technology and game-changing ultrasound nicotine delivery device, NEB Mist, at the 2nd annual World Vape Show, which will run until June 18th at Dubai World Trade Centre.

Under the theme ‘Ultrasound is the Future of Nicotine Delivery’, Chief Technology Officer of Medad Technology, Prof. Imad Lahoud, will showcase NEB Mist – an ultrasound-based alternative to tobacco and e-cigarettes which produces no detectable carcinogenic agents known to cause smoking-related diseases.

The EU’s Tobacco Products Directive and the UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) have extensively tested and analyzed NEB Mist emissions and confirmed the absence of carbonyls in the mist it produces. The device has been licensed by both organizations which is also registered locally with Emirates Authority for Standardization and Metrology (ESMA).

Part of a panel discussion on Vaping Research and Public Health on June 16, Prof. Imad will highlight the benefits of replacing heat with ultrasound for nicotine delivery, and the opportunity this presents to reduce harm and save lives.

Medad Technology has invested US$50 million over the past four years to develop, manufacture, and test its ultrasound technology, and secure regulatory approval in the UAE and international markets. The company plans to invest a further US$100 million over the next three years in clinical trials, smoking cessation research and product development across its other sectors.

Mohammed Alshaiba Almazrouei, Chief Executive Officer of Medad Technology, said: “At Medad Technology, we are committed to developing and investing in technologies that improve public health and quality of life. Through our patented ultrasound technology, we aim to not only reduce harm caused by tobacco smoking and e-cigarettes, but also encourage people to stop smoking completely. At the World Vape Show, we look forward to showcasing the world’s first ultrasound nicotine delivery system (UNDS) with zero carbonyls.”

Standard electronic nicotine delivery systems (ENDS), and other reduced-risk alternatives to tobacco smoking, rely on electronic heating elements such as heated coils to create a vapor which releases chemicals known to cause smoking related diseases. In contrast, NEB Mist uses ultrasound to aerosolize a liquid containing pharmaceutical-grade nicotine into a mist. By using vibrations instead of heat, the harmful carcinogenic agents commonly found in cigarettes and e-cigarettes are undetectable.

Additionally, NEB Mist ensures the safest experience possible by capping each inhalation to a maximum of five seconds, ensuring no heat is generated from excessive vibrations and preventing harmful chemicals from being produced. Its smart technology detects overheating at any point and blocks the device, sending the user a push notification advising them to take a break.

As a smart device, NEB Mist features a one-time programmable (OTP) chip. This not only prevents the use of counterfeit liquids with potentially dangerous ingredients but also enables authentication and device activation to prevent underage usage. NEB Mist has a dedicated mobile app which is the first-of-its-kind to be approved on the Appstore globally. It connects to the device and provides usage data, allowing the user to monitor their habit and potentially reduce their nicotine intake. 

Amadeus and ATS Travel partner to launch the “ATS Go Green” sustainability drive supported by Olive Gaea

(Left to Right) Ernesto Sanchez Beaumont – Managing Director, Amadeus Gulf, Mr Saleem Sharif – Deputy Managing Director, ATS Travel, and Juhi Yasmeen Khan – Founder & Managing Director, JYK Future Philanthropist CSR Initiative Company- Dubai

· Partnership cemented at an awareness campaign with key stakeholders at the Al Zohra Mangrove area

Amadeus is partnering with ATS Travel, an award-winning travel management company in the Middle East, to launch its sustainable drive under the brand ‘ATS Go Green’ in collaboration with Olive Gaea, a Dubai-based start-up providing Net Zero solutions across the MENATI region.

Amadeus is committed to working towards environmental sustainability, encouraging industry-wide progress to help achieve its net zero targets and securing long-term growth and prosperity for the travel industry. The company has set a target of zero emissions by 2050, with the ambition to achieve this by 2030.

The ‘ATS Go Green’ initiative reiterates the commitment by all parties to reach their environmental sustainability goals and be the front runners in the travel industry providing tailor-made reports on Co2 emissions for corporates.

Saleem Sharif, Deputy Managing Director at ATS Travel said, “The partnership will allow Amadeus, ATS Travel and Olive Gaea to work closely together and offer clients offsetting opportunities and inspire sustainable living. The collaboration saw all parties pledging to develop a more sustainable future with participants planting mangroves at the local Al Zohra mangrove ecosystem.  Participants were briefed on the sustainability project and taken on a Kayak tour to the mangrove plantation area with reusable water bottles and eco-friendly utilities. We invited our corporate clients and UAE National airlines representatives to join the event and support the cause.”

“The increase of carbon dioxide released into the atmosphere today is a growing concern within the travel and tourism sector. We aim to be the front runners in the travel sector providing custom carbon footprint reports for Air, Land, and hotels to our travel corporates. Our collaboration will enable us to go beyond just greenhouse gas (GHG) emission reports in the future, and provide cost effective offsetting options,” added Saleem.

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf said, “This partnership supports our approach to transforming business operations, helping customers and driving the industry toward a more sustainable future. Enabling our customers to engage in green initiatives, such as this one from ATS Travel and Olive Gaea, and working with the global travel community on sustainability reflects our commitment to being at the forefront of change.”

“The UAE Government has given a lot of emphasis to sustainability, Go Green drives and eco-tourism. It is hence critical to understand the direct impact of travel choices on carbon footprint,” added Ernesto.

Vivek Tripathi, Founder and CEO of Olive Gaea said, “We are delighted to partner with ATS Travel’s sustainability initiative “ATS GO GREEN” supported by Amadeus. With local and global organizations racing against time to address climate change and reach Net Zero Carbon targets, we are pleased to play our part and help them take climate action.  Not only will they minimize their environmental impact and support new plantation activities, they will also empower their clients with innovative and sound sustainability tools. 

“Change starts with awareness; that’s why we trust our reporting and carbon offsetting initiatives will go a long way in fostering a greener travel industry in the UAE. The initiative will help both corporate and individual travellers assess their environmental impact and take positive climate action amid rising concerns over global warming,” added Vivek.

Amadeus and ATS Travel partner to launch the “ATS Go Green” sustainability drive supported by Olive Gaea

(Left to Right) Ernesto Sanchez Beaumont – Managing Director, Amadeus Gulf, Mr Saleem Sharif – Deputy Managing Director, ATS Travel, and Juhi Yasmeen Khan – Founder & Managing Director, JYK Future Philanthropist CSR Initiative Company- Dubai

· Partnership cemented at an awareness campaign with key stakeholders at the Al Zohra Mangrove area

Amadeus is partnering with ATS Travel, an award-winning travel management company in the Middle East, to launch its sustainable drive under the brand ‘ATS Go Green’ in collaboration with Olive Gaea, a Dubai-based start-up providing Net Zero solutions across the MENATI region.

Amadeus is committed to working towards environmental sustainability, encouraging industry-wide progress to help achieve its net zero targets and securing long-term growth and prosperity for the travel industry. The company has set a target of zero emissions by 2050, with the ambition to achieve this by 2030.

The ‘ATS Go Green’ initiative reiterates the commitment by all parties to reach their environmental sustainability goals and be the front runners in the travel industry providing tailor-made reports on Co2 emissions for corporates.

Saleem Sharif, Deputy Managing Director at ATS Travel said, “The partnership will allow Amadeus, ATS Travel and Olive Gaea to work closely together and offer clients offsetting opportunities and inspire sustainable living. The collaboration saw all parties pledging to develop a more sustainable future with participants planting mangroves at the local Al Zohra mangrove ecosystem.  Participants were briefed on the sustainability project and taken on a Kayak tour to the mangrove plantation area with reusable water bottles and eco-friendly utilities. We invited our corporate clients and UAE National airlines representatives to join the event and support the cause.”

“The increase of carbon dioxide released into the atmosphere today is a growing concern within the travel and tourism sector. We aim to be the front runners in the travel sector providing custom carbon footprint reports for Air, Land, and hotels to our travel corporates. Our collaboration will enable us to go beyond just greenhouse gas (GHG) emission reports in the future, and provide cost effective offsetting options,” added Saleem.

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf said, “This partnership supports our approach to transforming business operations, helping customers and driving the industry toward a more sustainable future. Enabling our customers to engage in green initiatives, such as this one from ATS Travel and Olive Gaea, and working with the global travel community on sustainability reflects our commitment to being at the forefront of change.”

“The UAE Government has given a lot of emphasis to sustainability, Go Green drives and eco-tourism. It is hence critical to understand the direct impact of travel choices on carbon footprint,” added Ernesto.

Vivek Tripathi, Founder and CEO of Olive Gaea said, “We are delighted to partner with ATS Travel’s sustainability initiative “ATS GO GREEN” supported by Amadeus. With local and global organizations racing against time to address climate change and reach Net Zero Carbon targets, we are pleased to play our part and help them take climate action.  Not only will they minimize their environmental impact and support new plantation activities, they will also empower their clients with innovative and sound sustainability tools. 

“Change starts with awareness; that’s why we trust our reporting and carbon offsetting initiatives will go a long way in fostering a greener travel industry in the UAE. The initiative will help both corporate and individual travellers assess their environmental impact and take positive climate action amid rising concerns over global warming,” added Vivek.

Delta World Charter clocks up more than $26 mn in revenue in Q1 2022

  • DWC delivered one million kilograms of medical supplies from January to March
  • Aircraft charter specialist marks eight successful years of world-class operations

Leading private charter specialist Delta World Charter (DWC) has reported strong growth in Q1 2022, generating over US$26 million in revenue between January and March this year. This growth comes despite challenging market conditions – including a pandemic-induced economic recovery, fluctuating oil prices and global political instability as a result of the ongoing Russia-Ukraine conflict.

Against this backdrop, DWC delivered one million kilograms worth of medical supplies from Asia to North America in the first quarter of this year. The green shoots of recovery have started with a significant increase in inquiries and bookings for leisure travel for summer and fall as well as for numerous requests for air freight charter received by DWC’s cargo division.

Driven by growing demand for private and cargo charter services in the region, DWC is also expanding its team and moved its corporate headquarters to a spacious, new office in the Dubai Airport Freezone (DAFZA).

Dmitriy Korshunov, CEO of Delta World Charter, said: “We are happy to report that despite the market challenges of the last two years, we have registered strong revenues in Q1 2022. We expect a rise in demand for business flights and an increased number of first-time private fliers as they look for safer and more reliable flight solutions. Our goal this year is to build on our leadership position, delivering world-class service, speed, flexibility and comfort via our global fleet network of over 60,000 aircraft.”

He added: “As the number of high-net-worth individuals (HNWIs) in the region continues to grow, we are poised to deliver bespoke services tailored to the requirements of corporates, VIPs, government officials and other individuals. We look forward to further expanding our operations in this market, as new business opportunities emerge. We remain equally committed to servicing the growing market for cargo operations, including emergency medical services and equipment supplies.”

DWC has transported stranded travellers, millions of pieces of PPE, masks and aid to communities around the world during the pandemic. It was also one of the first air charter companies to deploy aircraft for evacuation of people in Kabul last year. Founded in 2014 and headquartered in Dubai, DWC provides tailored solutions of private jets, cargo freighter and commercial aircraft charter. Whether it is for business, leisure, group charter, emergency evacuations or ensuring critical air cargo is delivered in time and within the regulatory framework, DWC provides professional air charter options. Consistently expanding its international footprint, DWC achieved robust growth despite pandemic-influenced challenges. Now as COVID-19 restrictions have been easing across the world and travel has largely resumed, DWC remains optimistic about long-term prospects of private air travel across the globe.

Innovation: a key enabler of safe traffic management

Speaker: Mohammad Al Abbadi- Executive Manager- Alliance Traffic System

Technology has revolutionised the way we live our lives. Over the last decade, technology has played a major role in many fields, including mobility and transportation. While driverless vehicles and flying taxis have received massive media coverage and breakneck traction from pros and novices alike, one of the areas where road transportation innovation has had the most impact is road safety.

Innovation with the aid of new technology is one of the most significant components for improving operations and safety in the road transport business. Technology is disrupting industries across the globe, bringing solutions to reduce the fatal accident rates on the roads to zero and to make operations more time and cost effective, and solving problems in new and innovative ways.

Better and safer lifestyle for drivers

In addition to improving automobiles, technology is also being utilised to improve driver lifestyle and efficiency. Alliance Traffic Systems, a total solutions provider of cutting-edge intelligent transportation systems, traffic management, and Artificial Intelligence Enforcement solutions, is investing massively to enhance drivers’ lifestyle through many innovative ways.

To boost skill development, Alliance invests in the most up-to-date roads security and safety tools, with the objective of making road commute safer.

The prospect of automation

It’s hard to overlook the opportunities brought about by automation when it comes to road safety innovation. We are already seeing elements of the automation puzzle fall into place as the reality of driverless automobiles approaches. However, one of the most difficult challenges is gaining the trust, support, and understanding of other road users and the public. Along with legislative and infrastructure changes, public education campaigns will be required for the deployment of self-driving vehicles. But more important, to enhance the safety of current roads in order to reach the level of having solid foundations for new technologies implementation.

Additionally, new AI Radars technology, which is fast changing every facet of life, provides a safer, smarter, and enhanced lifestyle at a reasonable cost that exceeds industry standards in ease and security, from safe and smart cities to connected living. Smart Radars integration is enabling a more powerful, efficient, and secure future for safety, automotive, transportation, security, and other industries.

Cooperation is the way to a thriving industry

In the short term, embracing technological innovation will help modernise the sector and make it safer. As demand for driverless vehicles and radars grows, road safety must evolve, with developing technologies like platooning systems playing a cardinal role in the long run.

Every stakeholder in the sector must work together to harness the opportunities offered by innovation, but this will take time and buy-in from everyone, including governments and regulators, who must ensure the industry has the necessary legislative and regulatory environment to make the desired impact. Technology and innovation are proven to bring extensive benefits to road safety, but these benefits will only be realised if all actors in the industry have access to these opportunities.

Papaya Global joins UAE-IL Tech Zone’s unicorns and growth startups tour

Papaya Global helps companies rise above geopolitical challenges and thrive using its global hiring expertise and payroll technology

Papaya Global, the powerhouse enabling people, payroll, and payment management for organizations in over 160 countries joins the UAE-IL tech zone’s unicorns and growth startups tour in UAE to discuss development goals in the region and how it can help support multinational companies with employees spread across multiple geographies.

Papaya Global’s innovative technology can help companies rise above geopolitical challenges and help growing companies thrive by creating better employee experiences for workers regardless of where they live. It enables this growth through its global hiring expertise and payroll technology.

Papaya’s co-founder and CEO, Eynat Guez said, “We are delighted to be part of the unicorns and growth startups tour in UAE as our workforce solutions help global companies with payrolls across borders while staying compliant with national and international standards relating to contracts, local benefits, immigration, and administration red tape. Our goal is to have a system in place that allows companies to be more agile while still be able to manage and pay the best talent.”

Amit Yampolsky, Director of Enterprise Workforce Solutions, will focus on how companies can rise above geopolitical challenges to support dispersed employees and manage from a global talent pool during the tour. He adds, “Regulations relating to workforce is always changing and getting stricter. Our HRIS solutions and payroll automations helps both employers and employees work easily together and navigate through emerging trends and challenges. We look forward to sharing our knowledge and experience with multinational companies from the UAE.”

Papaya Global has a technology infrastructure in the cloud that sets the standards for payments, and people management for years to come with a goal to make it as easy to transition to payroll automation, robotic process automation and AI to save time and improve accuracy. It offers a truly SaaS solution with three main objectives: to serve the needs of companies at all stages of growth, to support all types of workers (EoR, payroll and contractors) and to enable global payroll and payments for over 160 countries.

The company’s AI-powered automated compliance and accuracy engine will help companies better leverage real-time payroll data for strategic decision-making and as a critical analytic business tool to monitor how much they are spending globally and make decisions accordingly.

Papaya Global’s platform also has a diversity, equity, and inclusion (DEI) dashboard in the business intelligence (BI). The acquired data can help investors, top talent, and potential partners monitor if companies are hiring fairly, paying equitably, and displaying social responsibility. Payroll has a wealth of data that can measure a company’s social health, such as gender equality, age, and distribution of salaries. With Papaya, companies track their progress and display their success, especially when preparing for an initial public offering (IPO). 

Telephony Communications Technologies Launches TCTx

The early adopters of Web 3.0 providing secured transition to Metaverse in MENA

TCTx is the Metaverse arm of Telephony Communication Technologies, one of the early adopters of Web 3.0 technologies in MENA where customers will be able to access a wide range of solutions in Digital, Blockchain, FinTech, Xaas, ICT, Mobility, Telco, and Managed Services to improve efficiency, transformation and grow their businesses.

TCTx is one of the first Metaverse companies from Dubai, building the Digital Twin of the world. After securing the initial approval from the government, Dubai Digital, TCTx is creating the biggest Sustainable Smart City that will provide everything a business enterprise needs to perform in a virtual world in which users can interact with other users.

TCTx aspires to become pioneers in digital transformation with immersive experiences in the future. They have partnered with a group of innovative individuals and entities who are exceptionally passionate about emerging Web 3.0 technologies offering a portfolio of a wide range of services everything a smart city needs such as a Home, Office, Building, Workspace, Sharing space, Hotels, Restaurants, Supermarkets, Hospitals, Fashion, Movies, Sports, Technology and Security.

Today, companies developing Metaverse are focused on building new innovations and features to enable users to interact with each other efficiently and effectively in the digital world. Shefiq Abdulla, Chief of Avatars, TCTx said, “We are excited to start our journey and bring our Telephony business to a new level in the Metaverse! As a leader in web 3.0 and Metaverse transition in the MENA, we empower businesses in the region towards their ultra-digitalization goals. We want to contribute to building Dubai as the most significant digital economy in the world. We want Dubai and UAE to be the Silicon Valley of MENA.​”

“We are very excited to announce our soft launch on 28th June on the birthday of Elon Musk, the biggest ambassador of decentralized technology, and the main launch on 15th July on the birthday of our leader, HH Sheikh Mohammed Bin Rashid Al Maktoum. Due to the rapid development of exceptional technologies all companies should be ready for the new digital revolution in web 3.0.”


With 70+ years of experience serving businesses across the Middle East, 20+ years of experience building technologies and implementing innovation, and 150+ certifications and accreditations, TCTx has a vision to create a sustainable socio-economic digital framework for communities to ensure a secured transition to Web 3.0 and Metaverse. These technologies are still largely unknown territory to even most tech companies in the region. That is where TCTx’s ambitious leadership is unique in its offerings.

The new Dawn of Global Real Estate

Raising the Bar in Real Estate & Managing a global multi-billion-dirham Empire

Dr. BRIAN ETEMAD Esq.

By Shereen Shabnam

The dynamic CEO of the award winning Tamleek Real Estate Co., Dr. Brian Etemad Esq., is a licensed US Attorney from New York who later founded Tamleek REIT & Global Investments, an elite investment and development firm with an exceptional track record and an exclusive global property portfolio.

Having sold over AED 2 billion worth of property and consecutively winning two Forbes awards as the Arab World’s No.1 Investment Advisory and Brokerage Company, Tamleek has established itself as an exclusive No.1 selling entity for numerous prestigious clients and is renowned as a diversified conglomerate with an impressive portfolio.

Under the astute leadership of Brian Etemad, Tamleek successfully specializes as a Global Investment Company focused on five main pillars:  REIT, Luxury Development, Cryptocurrency, General Investments, and Investment Advisory & Brokerage.REITs are now recognized and regulated in several jurisdictions globally.

As a “Master Investor”, Brian is extremely selective about the assets and projects Tamleek invests in, which cements its image in dealing only with the best-in-class assets combined with a reputation highly valued by loyal investors.

Propelling its spectacular growth is Tamleek’s management style that is already leaving a major impact on the world’s stage as it takes off to new heights and triumphant victories. Dr. Brian Etemad uses his real estate knowledge and rich experience across continents for developing and investing within the residential, commercial and hospitality sectors.

As a vibrant city, Dubai remains one of the top global cities on Dr. Brian’s list with high infrastructure investment, excellent connectivity and profitable prospects in the real estate market. He is optimistic of the resilience and further growth of Dubai’s burgeoning real estate market “because it is a safe and secure metropolis that is now haven for millions of residents.

The success of the city is due to the visionary leadership of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This gives investors the peace of mind and confidence to invest in the city. Dr. Brian is proud to be part of Dubai’s incredible journey of success by following the values of the country’s leaders.

The company’s proven expertise, and unparalleled ability to react to global financial challenges protects investors and guides them towards a prosperous future with a steady stream of income returns, together with capital appreciation from real estate assets and increases in the value of equity. Through Tamleek REIT & Global Investments, Brian provides investors with valuable information and guidance, ensuring they are empowered to make the best investment decisions.

Staying ahead of the game, Tamleek REIT & Global Investments has embraced cryptocurrencies, which have evolved from a latent potential into an asset that belongs in every well-balanced portfolio. Always daring to go for the novel and the innovative, Tamleek has the knowledge and the acumen to be the major player on the market that’s brimming with possibilities while making sound judgments every step of the way.

The legal background of Dr. Brian is an added advantage when dealing with highly complicated contracts and gives developers insights into both the real estate industry and the legalities that go with the property and real estate deals.

Equipped with a strong business plan, Dr. Brain plays an integral part in the region’s economy and with his diverse expertise Tamleek has evolved into a Multi-Billion Dirham Global Investment & Development Firm, with premier assets in some of the largest economies across the globe.

As a Real Estate Investment Trust, Tamleek owns and manages a portfolio of income-generating real estate assets, with the purpose to create a regular dividend income stream for investors. It also manages the properties to increase the potential returns with a spectrum of highly specialized in-house services.

Today, Tamleek’s flair for innovation, creative problem-solving and measured risk-taking is what drives its skyrocketing success. Together with its investors, its goal is to build an iconic legacy through ground breaking projects, raising the bar of architectural excellence and design artistry and is hence on a soaring trajectory under Dr. Brian’s visionary leadership.

On the personal front, Dr. Brian remains a gentle and spiritual soul who has not let the success of this professional achievements change him. His philanthropy involves regular financial support to 500 orphans across the globe.  His admirable qualities include his ability to react to global financial challenges and his work ethics that has led to so many successes.

#GlobalTrendMonitor #GTM #BrianEtemad #Tamleek #REIT #GlobalInvestment #RealEstate #Property #CEO #Businessman #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai #ShereenShabnam

BMA International Taps HID Optical Fingerprint Readers to End Point-of-Sale Fraud

Established in 1997, Dubai-based BMA International operates fashion retail in the Middle East and Asia across the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), Bahrain, Oman, Kuwait and Qatar with more than 250 stores offering two major brands — Redtag and twenty4. BMA’s steady growth is a testament to its focus on building trust with its shoppers, employees, suppliers and stakeholders to create a company that is people-centric, ambitious and results-oriented.

CHALLENGE

Fraud is a common problem in the retail sector, particularly within large chains with hundreds of locations and tens of thousands of employees. BMA’s retail stores were no exception. Following an internal audit, security of point-of-sale (POS) terminals in retail outlets were identified as a serious concern, particularly the misuse of floor supervisors’ credentials to access terminals and modify or cancel transactions.

The problem persisted even after BMA switched from passwords to a smart card-based authentication system. The most common issues involved supervisors leaving smart cards with cashiers to use in their absence and failing to return the cards when a separation from an employer occurs — a frequent occurrence as many of BMA’s retail employees are expatriates who often return to their home countries.

Fraudulent use of the smart card was also a common problem. Once a sale was completed and the customer had left the store with their purchased items, the smart card could be used to improperly access the system so the cashier could void the transaction and pocket the “refund,” resulting in both monetary and inventory losses.

“BMA’s internal auditors were concerned with the lack of control over the
cards and the potential for fraudulent transactions due to their mishandling. They observed clear gaps in security and authentication practices that led directly to fraud and revenue leakage, resulting in the Internal Audit Committee recommending to the BMA Board of Directors that action be taken to plug the security holes by tightening the authentication process,” said Nainan M. Kurian, CEO of Technowave International LLC.

The decision was made to transition authentication to a biometric-based system that would provide the required security at a competitive price which aligned with the aesthetics of the retail stores. The system also needed to be compatible with the Oracle Retail Xstore Office Cloud Service, which BMA International was adopting across its brands.

SOLUTION

BMA International and its technology partner, Technowave International LLC, determined that the HID DigitalPersona® 4500 Fingerprint Reader met all their requirements — a decision supported by recommendations from other retailers that had deployed the product, and by the fact that competitive solutions were incompatible with Oracle Retail Xstore, a crucial requirement.

A USB peripheral with a compact design to conserve space, this fingerprint reader from HID is ideal for use by multiple people in a shared environment. Its professional, modern design looks elegant in retail settings while offering superior authentication control via biometric functionality that uses optical scanning technology to achieve excellent image quality and reliability.

With this easy-to-use technology, floor supervisors simply place their finger
on the reader window, which rapidly captures and encrypts the fingerprint image, then provides a red flash as a visual cue indicating that it was properly captured. That image is sent to the DigitalPersona FingerJetTM biometric engine for verification, and once the user has been authenticated, access to the POS terminal is granted.

“Deploying the HID DigitalPersona 4500 Fingerprint Reader was simple and caused no disruption to retail operations. It paved the way for significant reduction in the malpractice that had been occurring with the smart card system,” said Kurian.

RESULT

Since deploying more than 1,100 HID fingerprint readers in retail outlets across KSA, UAE, Oman, Bahrain, Kuwait and Qatar, BMA has eliminated nearly all POS fraud and abuse. The system has also driven tangible improvements in the attendance and punctuality of floor supervisors, who must now be physically present in the store for authentication to take place.

The HID authentication system is also capable of multiple types of authentications — providing flexibility that is appreciated by users who work at multiple locations.

“Because the HID DigitalPersona 4500 Fingerprint Reader requires proof of presence for authentication, there is greater accountability among supervisors which resulted in immediate cessation of POS fraud and stopped both revenue and inventory leakage. The exceptional support provided by HID Global has also allowed BMA to take full advantage of the system’s functionality and flexibility,” said Kurian.